Masters in Management - WiWi

Transcription

Master in
Management
Programs
www.ie.edu/mim
ie Business School
2
Index
Letter from the Dean
3
Excellence
4
International
6
Madrid
8
Entrepreneurship
9
Innovation
11
Network
12
Responsibility
13
Community
15
Master in Management Programs
17
1 International Management
23
2 Marketing Management
30
3 Telecom & Digital Business
36
Methodology
43
Admission Procces
44
Alumni
46
Careers
47
Comparative Program Table
49
At IE Business School, innovation has been a way of life since 1973, moulding cosmopolitan directors and
entrepreneurs that embrace change and lead with humanity to generate employment, sustainable value, and
social well-being.
Since IE Business School first embarked on this undertaking over three decades ago, continuous changes
have left their mark on the corporate world, making our mission an even more exciting project. In order to
achieve our objectives, we have a 400-strong faculty, comprised of professors who teach students from
over 80 countries on our master, doctorate, and executive education programs. They all share the same
objective, namely to shape business leaders that contribute to the creation of value through competitive,
innovative, and socially responsible business initiatives. This commitment is evidenced by our 37,000-strong
alumni network that hold management positions in over 100 countries, serving as IE ambassadors worldwide.
If I had to state what differentiates IE Business School, I would doubtless say that it is how we bring together
incredibly diverse groups of students and faculty in an intensive learning experience, against a backdrop of
a major European capital city. The student-centric learning model means that active participation plays a
pivotal role in IE programs, fostering debate and teamwork that culminate in highly practical, interactive classes,
led by outstanding professors, holding many doctorates form leading European and US universities. Moreover,
IE gleans great advantage from its valuable international contact network, which provides a privileged insight
into the corporate community that IE serves and equipping IE students with essential knowledge and skills.
Students and alumni also maintain and build on contacts through the IE communities platform
(communities.ie.edu). This pioneering initiative provides students, alumni, professors, and associate professionals
with an interface whereby they can share theoretical and practical knowledge about sectors, functional areas
or geographic regions regardless of their geographic location.
This is how we recreate the IE experience each day, with the work and enthusiasm of all those who form
part of the IE Business School community. It's an experience that has positioned us as an innovative and
entrepreneurial school. A school that forms opinions. A school that makes a difference.
Santiago Iñiguez
IE Business School Dean
ie Business School
4
IE is Excellence
Rankings
IE Business School is recognized by the international press, who rank IE as a leading international business
school.
European Business Schools - 4th in Europe
rd
December 2008
th
MBA ranking - 3 in Europe. 6 worldwide
January 2009
Executive MBA - 5th worldwide. 1st in Europe
October 2008
Distance Learning MBA ranking - 2nd worldwide. 1st in Europe
January 2008
th
th
MBA - 10 worldwide. 5 in Europe
st
September 2008
th
MBA ranking - 1 worldwide. 6 in Europe
September 2009
Executive MBA - 15th worldwide. 1st in Europe
nd
2008
st
Non US MBA - 2 worldwide. 1 in Europe
2008
st
MBAs - 1 Worldwide.
September 2009
CSR - 10th worldwide. 1st in Europe
October 2007
“With the highest student satisfaction rating of all of BusinessWeek's ranked schools, U.S. and international, IE's student
body is among the most diverse in the world.” From the BusinessWeek article about the rankings. November 2008.
Accreditation
IE is accredited by the
world's three leading
accreditation bodies.
AACSB International
EQUIS
AMBA
Association to Advance
Collegiate Schools of Business
European Quality
Improvement System
Association of MBA´s
Prestigious academic partners
IE is a founding member of the Sumaq Alliance, a network of leading business schools in Spain and Latin
America; EGADE; Tecnológico de Monterrey, Mexico; EAESP - Getulio Vargas Foundation, Brazil; INCAE Business
School; IE Business School; IESA, Venezuela; Catholic University of Chile; University of Los Andes, Colombia;
University of San Andres, Argentina.
Partnership with the University of Chicago Graduate School of Business, offering executive training and the
GSMP (Global Senior Management Program).
Agreement to offer joint degrees with:
Northwestern University School of Law, Tufts University (The Fletcher School), MIT
Excellence
IE Faculty and Research Centers Publications
IE´s faculty is made up of nearly 100 of our own and more than 300 outside professors, all
experts in different fields of business management, who balance applied research projects
with consulting for multinationals. IE also has numerous research centers dedicated to developing
various areas of management.
IE Business School Faculty Profile
96 full-time professors, who maintain strong
links to the corporate world through research
and consultancy.
89% Doctors
33% Women
350 Part-time professors
30 Guest professors
100 conferences with guest companies
500 professors through The Sumaq Alliance
75% Bilingual Spanish/English
Excellence Awards
IE MBA Honoris Causa have been awarded to
Just some of the international prizes won by
our students and professors:
• Luciano Benetton, President of the Benetton Group.
• William Gates, President of Microsoft.
• Reuben Mark, President of Colgate-Palmolive.
• Michael Treschow, President of Atlas Copco.
• Romano Prodi, Former President of Italy.
• Sergey Brin and Larry Page, founders of Google.
• Craig R. Barret, CEO of Intel.
• EFMD, European Case Writting Competition,
Innovation Challenge.
• EFMD Multimedia Case Award.
• Freshfield, European Best Lawyer.
• Best MBA Student. AMBA.
• Beta Gamma Sigma. The International
Honor Society.
• Brandon-Hall, Execllence in E-learning
Awards.
ie Business School
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IE is International
Actual Current Student Nationalities
Andorra, Argentina, Australia, Austria, Azerbeyan,
Barbados, Belgium, Bolivia, Brazil, Bulgaria, Canada,
Chile, China, Colombia, Congo, Costa Rica, Cote
d'Ivoire, Croatia, Czech Republic, Denmark,
Dominican Republic, Ecuador, Egypt, El Salvador,
Finland, France, Georgia, Germany, Greece,
Guatemala, Honduras, Hungary, India, Indonesia, Iran,
Ireland, Israel, Italy, Jamaica, Japan, Jordan,
Kazakhstan, Lebanon, Liechtenstein, Lithuania,
Luxemburg, Mexico, Mongolia, Morocco, Netherlands,
New Zealand, Nicaragua, Nigeria, Panama, Paraguay,
Peru, Philippines, Poland, Portugal, Puerto Rico,
Rumania, Russia, Serbia, Singapore, Slovakia, South
Africa, South Korea, Spain, Sri Lanka, Sweden,
Switzerland, Syria, Taiwan, Turkey, UAE, Ukraine, United
Kingdom, Uruguay, USA, Venezuela, Vietnam.
Faculty Nationalities
58% Spain
16% Latin America
13% North America
9% Western Europe
4% CEE Central and Eastern Europe
International
Alumni Nationalities
IE Business School Offices Worldwide
Andorra, Angola, Argentina, Armenia, Australia, Austria, Belarus,
Belgium, Bolivia, Brazil, Bulgaria, Cameroon, Canada, Chile, China,
Colombia, Congo, Costa Rica, Croatia, Cuba, Cyprus, Czech
Republic, Denmark, Dominican Republic, Ecuador, Egypt, El
Salvador, Finland, France, Georgia, Germany, Greece, Guatemala,
Argentina-Buenos Aires
Brazil-Sao Paulo
Chile-Santiago de Chile
China-Shangai
Colombia/Central America-Bogota
Honduras, Hungary, Iceland, India, Indonesia, Iran, Iraq, Ireland,
Israel, Italy, Ivory Coast, Japan, Jordan, Kazakhstan, Kenya, Kuwait,
Latvia, Lebanon, Liechtenstein, Lithuania, Macedonia, Malaysia,
Mexico, Moldova, Morocco, Nepal, The Netherlands, New Zealand,
Nicaragua, Nigeria, Norway, Pakistan, Panama, Paraguay, Peru,
The Philippines, Poland, Portugal, Puerto Rico, Romania, Russia,
Saudi Arabia, Serbia, Sierra Leona, Singapore, Slovakia, South
Africa,South Korea, Spain, Sweden, Switzerland, Syria,
Taiwan,Thailand, Trinidad and Tobago, Turkey, Ukraine, The
United Kingdom, Uruguay, The United States of America,
Venezuela
Ecuador-Quito
India-Mumbai
Italy-Milan
Japan-Tokyo
Mexico-Mexico D.F.
Peru-Lima
Portugal-Lisbon
Republic of Korea- Seoul
Russia-Moscow
Singapore- Singapore
United Arab Emirates- Dubai
United States-New York, Miami, Los Angeles
Venezuela-Caracas
ie Business School
8
IE in Madrid
IE Business School is an urban
campus and it is situated in the
financial heart in Madrid
IE´s campus is situated in the heart of the vibrant city of Madrid, which means that IE students
can experience in full everything it has to offer, including the official language of Madrid, Castilian
Spanish, native language to 500 million people worldwide and the world's second business
language.
Madrid is the capital of Spain and Europe's fourth largest city. Its geographic location makes it
a cultural crossroads, offering a wealth of history in its architecture and traditions, as well as
breathtaking modernity. Its offerings include a world-class cultural heritage, including extraordinary
artistic riches of the so called 'Golden Triangle', comprised of the Prado, Reina Sofia and Thyssen
museums. Visitors also enjoy a vast range of tourist activities and sports facilities both in the city
and surrounding areas.
The people of Madrid are known for their zest for life. The city's restaurants, cafes and theaters,
coupled with major shopping areas and malls that host everything from top international
designers to exquisite local specialities make the city a hub of activity both day and night.
Madrid is Spain's financial and business center and home to the Spanish Parliament, the
head quarters of all spains top companies, and those of the multinationals operating in
Spain. This Spanish and cosmopolitan environment, together with a lively cultural and
social scene, puts Madrid in a league of its own and provides the perfect backdrop for
rounding off a unique educational experience.
ie Business School
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IE is Entrepreneurship
• IE Business School was among the vanguard
when, in 1983, it created a department exclusively
dedicated to the promotion of entrepreneurship.
The following are the main initiatives launched
by the department for Entrepreneurial
Management:
• 14% of IE graduates start up their own
ventures over the course of their careers.
Venture Lab ( V-Lab), the center for
entrepreneurs par excellence. Venture Lab
brings together all forms of entrepreneurial
ventures: new business projects, family
business projects, corporate projects and
social projects. V-Lab, with the support of Caja
M adrid, promotes entrepreneurial
development through a series of annual
activities which stimulate the development
of innovative projects and bring together
financing sources and Master students as well
as the alumni community.
• Under the guidance of the professors from the
Department for Entrepreneurial Management
and with the support of over 100 external
professors, alumni entrepreneurs, and
professionals from the world of business startups, all IE students work in groups to draw up
their own business plan as part of their program.
IE Business School was founded by
entrepreneurs for entrepreneurs. Since its
inception, we have worked to support new
initiatives and to promote entrepreneurship in
the business world.
Entrepreneurship
At IE Business School we are convinced that
entrepreneurship is the main drive behind growth and
the generation of collective wealth, employment, and
social well-being.
Venture Day (V-Day) ends a year of hard work
and intense entrepreneurial activity with a
flourish. Students with projects of clear
entrepreneurial merit but with a lack of funding
have the opportunity to present their ideas to
over 100 investors on a designated day, on
which the school is imbued with the spirit of
entrepreneurship.
IE Business Plan Competition encourages the
development of high potential projects. A
competitive dynamic (there are various
committees to follow the projects' progress),
the spirit of cooperation, support, conferences,
and a privileged network come together to
make the entrepreneurial experience offered
by IE a unique opportunity to shape
entrepreneurial initiative.
Iceved (International Center for Entrepreneurship
and Ventures Development), a platform that
links 25 business schools from across the world
and which develops various research projects,
facilitates networking, and training in the field
of business start-ups.
www.iceved.com
"Banespyme-Orange Project”, an annual
competition coordinated by IE Business School,
Orange and Banespyme School, which aims to
promote the creation of technological
businesses. The previous Banespyme-Orange
projects have, over six years, created 1,100 jobs
directly and indirectly and have received more
than 20 million Euros from private investors.
Business Angels School, IE Business School
benefits from a Business Angels School, a
private investors training center which offers
specific training in the financing of start-ups
and business plan analysis.
Entrepreneurship Summer School, as part of
the IE led Sumaq Alliance, the Department for
Entrepreneurial Management offers (through
ICEVED) an intensive summer school in
entrepreneurial training in conjunction with
Latin-American universities and business
schools.
GEM Report (Global Entrepreneurship
Monitor) leads investigative study on a global
scale which, in its eight years, has become an
important international reference on the
condition of global business creation. The
Spanish team from IE Business School is one of
the most advanced of the 45 countries that
carry out the report. www.ie.edu/GEM
Other activities include entrepreneurial training,
research, production of our own learning
resources, organization of entrepreneurship
clubs for current students and the Entrepreneur
Circle for alumni entrepreneurs and our
professors work with top international business
schools and universities all come together to
assure the best training and the most complete
experience for students who want to develop
their entrepreneurial interests.
ie Business School
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IE is Innovation
“Immediate response to the
changing needs and opportunities
of the business world”
The innovative spirit of IE Business School permeates the whole organization. We are specialists
in detecting the latest trends and quickly responding to the changing needs of the business
world by means of:
• Technological innovation incorporated into teaching techniques.
• Renewal of course content every year in order to incorporate the latest trends in management
tools and models.
One of IE’s proposals to optimize the use of new technology is the Online Education Department.
We apply innovation both to the pedagogical methodology through the design of online programs
and modules, and to the course content. Every year we also develop new resources such as
interactive exercises and games, simulations, multimedia case studies, and technical notes that
are used in both presential and online programs, helping to attain excellence in business education.
Some of our programs are followed by students who work in 20 different countries
who study over the Internet. These courses include presential periods in different cities across
the world and as well as online training stages. During the online periods, participants work on
the material in teams by using time-delayed debate forums and video-conferences. This blended
format means that many executives can take part in our executive training programs without
neglecting their professional responsibilities.
As well as IE's master programs, we offer executive education programs to keep up to date with
the necessary knowledge and developments in our new business world.
ie Business School
12
IE is Network
IE Communities
Based on the new paradigm of multi-origin
knowledge, the ieCommunities Network is
structured around three axes-geographical,
sectoral, and functional. The result is a formidable
resource that pools the expertise and
networking capabilities of some 37,000 IE
alumni, professors, and distinguished
professionals worldwide. Members of the
communities use them to debate on managerial
trends, build on and strengthen contacts with
other alumni, professors, and executives,
exchange experiences, participate in private
forums, or post articles on public blogs.
Careers Management Center
A large number of businesses, consulting
firms and headhunters look to IE Business
School year after year in their search for top
professionals, attracted by the quality of our
students and alumni. The Careers
Management Center handles over 6,000 job
offers each year as well as organizing a
number of activities to further increase the
career prospects of IE graduates. The key
event in the Careers Management Center
calendar is the Annual Careers Fair, which
serves as an interface for students and
recruiters to get to know each other.
communities.ie.edu
The mission of the Careers Management
Center is to expand on job opportunities for
IE Business School students and alumni. It
serves as an active partner for all students
as they map a career path, educating and
training them to compound on the skills they
have acquired to meet the challenges of the
labour market. The Careers Management
Center also offers each student individual
career planning and networking sessions as
part of their program.
careers.ie.edu
Alumni Association
The Alumni Association promotes relations
between IE Business School graduates and
acts as a platform for networking for its
37,000 alumni members in over 100 different
countries.
Through the Association, we promote the
continuous training of our graduates and
provide assistance in their professional
development.
The Annual Alumni Conference has become
the flagship event and the main networking
event in the alumni calendars. This important
event, which brings together over 1500
alumni, coming from more than 60 countries
across the globe, alumni best reflects the
spirit in which the Association was created:
to develop a network uniting graduates and
to promote their continuous training.
Annual Alumni Conference, 2004
Dr. Muhammad Yunus
Nobel Peace Prize 2006
alumni.ie.edu
ie Business School
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IE is Responsibility
IE Business School’s commitment to society has
permeated every aspect of the school, as reflected
by core program content and electives specialized
in the field of corporate responsibility (CR).
Other consolidated initiatives include the
Chair in Corporate Ethics funded by the IE
Alumni Association, or the IE code of
professional conduct, the result of a joint
effort by professors, students and alumni. This
commitment culminated in the creation of a
dedicated depar tment, Social Impact
Management at IE, which now plays a pivotal
role in the day-to-day fabric of the school.
IE addresses Social Impact Management from
3 essential angles: knowledge, generated by
research, and transferred through teaching
and events; the engagement of IE students,
alumni, established professionals, and other
members of the IE community to implement
knowledge; and outreach, via strategic
collaborations and social entrepreneurial
alliances and initiatives whereby IE members
interact with the community.
IE is recognized for its commitment to social
responsibility, ranking 1st in Europe and 10th in the
world in the Aspen Institute Social Responsibility
ranking.
Finance Club Event. Photo by Otmar Winterleitner. IE student ´06.
Photography Club.
Knowledge
Research is powered by social impact
management centres at IE, like
• The PwC/IE Center for Corporate Responsibility
• PwC/IE Public Sector Center
• The IE Center for Diversity
• The IE Center for Eco-Intelligent Management
IE Business School is including the Social Impact
Management in all academic areas.
Engagement
Engagement of students and alumni in CR
activities starts with the admissions process
and continues through numerous initiatives,
including: the Net Impact Chapter, a speaker
series led by IE students covering topics related
to corporate responsibility and sustainability;
EcologIE, platform which addresses
environmental challenges at IE; student clubs
dedicated to Diversity, Entrepreneurship, and
Women in Business; the Mentor Program, which
provides a link between prestigious
professionals and IE students; internships and
pro bono consultancies in NGOs; and career
support in the form of corporate presentations
by NGOs and international bodies like the
World Bank or the International Committee of
the Red Cross.
Responsibility
Outreach
Outreach takes many forms, including
alliances with organizations like the Global
Compact with IE forming part of the GC
Principles for Responsible Management
Education workgroup. It also includes events,
such as the organization by IE of the Sumaqled 1st European-Ibero American Congress on
Corporate Responsibility, and dedicated
support, like IE’s sponsorship of the EFMD CSR
case study award. The different IE research
centers organize their own activities and
events in their fields to bring further impetus
to their work. Conference cycles run by the IE
Center for Eco-intelligent Management, for
example, take innovation beyond the
standard improvements required by law. They
examine how eco-intelligence requires the
alteration of product design criteria, the
development of new human resource skills
and new approaches to manufacturing
processes and customer relationships.
In short, IE Business School’s drive to address
social and environmental issues as one of the
major challenges facing business
organizations in the 21st century forms an
integral part of the school´s strategic vision
and future roadmap.
Knowledge
Engagement
Research
Teaching
Forums
IE Students
IE Alumni
Professionals
IE Community
Outreach
Strategic Collaborations
Social Entrepreneurship
Alliances
www.ie.edu/sim
ie Business School
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IE is Community
Adidas Event. Marketing Club. Photo by Otmar Winterleitner. IE Student´06. Photgraphy Club
Community
Finance Club Event. Photo by Otmar Winterleitner.
IE student ´06. Photography Club
Learning beyond the classroom is a vital part of the IE Experience. FamilIE facilitates, coordinates,
and encourages a rich and varied range of student-run clubs and activities, creating great social
and professional opportunities that complement academic life. Academic, sporting, regional, and
social clubs to match every interest, whether you are looking to balance the rigours of the academic
program or to gain leadership experience and skills in specific fields or industries.
Through nearly 25 clubs, you will find chances to meet and interact with other students, faculty,
alumni, leading figures in the business community who visit campus. You may network, learn,
gain management skills, and enhance your personal and professional growth. Since new clubs
may be founded every year at students' initiative and demands, you are encouraged to start a
new club, wherever you see fit!
Families and partners are welcome at all clubs and activities.
Currently active Clubs include:
Academic Clubs:
Entrepreneurs´ Club
Marketing Innovations Club
Finance Club
Consulting Club
IE Net Impact Chapter
TechIE Club
Women in Business Club
Regional Clubs:
Alliance Francophone de lÍE
Asian Family Club
Club of India
Club de México
Club de Amigos de Colombia
Club de Venezolanos
Club DOM (Club of Dominicans)
Sporting Clubs:
Football League
Basketball Club
Paddle Club
Tennis Club
Volleyball Club
Martial Arts Club
Sailing Club
Social/Special Interest Clubs:
Partners Club
Gourmet Club
Bar of the Week
Salsa Club
Photography Club
SpringFling 2006
studentoffice.ie.edu/academic-clubs/
www.ie.edu/mim
The Program Index
International Management
Masters in Management
1 Concept
2 Class Profile
3 Why a Master in Management
The Program Team
Francisco Navarro
Vice Dean
Marketing Management
4 Master Structure
Adriana Medrano
Executive Director
The Program Concept
It is specially designed for top graduates from all backgrounds and equips participants to
excel in the marketplace. Each year our students acquire the tools and skills that will furnish
their companies with perceivable competitive advantages in the business world.
This Degree offers a broad spectrum of options designed to meet participants specific business
knowledge needs. Participants may opt for one of several masters: International Management,
Marketing Management and Telecom & Digital Business. If you seek to map a dynamic
career path, join this new class of business leaders.
Telecom & Digital Business
ie Business School
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Profile of the
Master in Management Participants
The Master in Management degree is specially designed to fit the needs and trends of the marketplace in
a global and multi-cultural environment, creating a stimulating learning process given the variety of
perspectives and experiences brought to the classroom. It also allows students to extend their personal
and professional networks.
Class Profile 2008
Countries: Argentina, Belgium, Bolivia, Brazil, Bulgaria, Chile, China, Colombia, Costa Rica, Croatia, Dominican
Republic, Ecuador, Egypt, France, Germany, Honduras, Hungary, India, Italy, Jordan, Latvia, Lebanon, Mexico,
Netherlands, Panama, Peru, Rusia, Siria, Spain, Switzerland, Taiwan, Turkey, UK, Uruguay, USA, Venezuela,
Vietnam and Portugal.
Geographic distribution
7%
Africa +
Middle East
Gender
22%
Spain
15%
Europe
10%
Asia
58%
Female
5%
Eastern Europe
36%
Latin America
Undergraduate degrees
24%
Humanities
7%
Marketing / Advertising / Public Relations
1%
Others
3%
Technology
1%
Law
44%
Business / Commerce
2%
Accounting / Finance / Banking
15%
Engineering
2%
Economics
Sectors
Consulting
Entertainment / Hospitality Management / Transport
Finance / Banking
Pharmaceutical / Biotechnology / Health
High Tech / E-Commerece / IT
Industrial Productions / Energy & Mining / Construction
Law / Auditing / Tax
Marketing / Communication / PR
NGO’s / International Institutios / Public sector
Other
6%
8%
8%
2%
9%
9%
1%
17%
7%
14%
Age
Years
Average
Range
80% Range
24,5
20-32
22-26
Work experience
Years
Average
Work experience range
2,52
0 - 9,4
Class size
99
Nationalities
38
At-a-Glance
Format
Program language
Intake
Calendar
Participant profile
6%
North America
42%
Male
Full-time
English. The Master in International Management is also available in Spanish.
October. October & April for the Master in International Management.
13 months / 4 periods
Lecture periods: 1, 2 & 3
Beyond Borders Experience: 4th Period
Graduates and young professionals
ie Business School
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• Develops technical, strategic and personal capabilities with a strategic vision of the company
supported by practical evidence: case study, group work, simulations and virtual teams
• Develop a broad vision of the marketplace and acquire essential integrative skills
• Acquire specialized business skills based on creativity and innovation
• Experience a fine-tuned education in a highly international environment that extends
leadership capabilities, flexibility, adaptation and cultural awareness, essential to compete in a
globalized world
• Understand the ethical implications of business actions
• Enhance an entrepreneurial mindset to distinguish you from your competitors
• “Beyond Borders Experience” allowing to customize your master through exchange, internship
or Venture Lab options
• Fast track your career: access to key recruiters
• A lifetime partnership with IE that will open you many doors with its strong 37,000 network
of alumni, distributed in more than 100 countries
• Enjoy studying a period abroad during optional residential courses in cities like Shanghai,
London, Milan or Silicon Valley (depending on the master chosen)
• Acquire 60 ECTS (European Credit Transfer System) recognized in more than 40 countries
Competencies for effective management
Why a Master in Management?
The Master in Management at IE Business School is firmly committed to a model of professional
growth based on competence-driven management. This approach is what differentiates the
program and is in keeping with IE's spirit of innovation, which has positioned it among the best
business schools in Europe and worldwide.
1. Technical competencies
Fluency in tools and know-how related to all-round business management, and the specific areas
of marketing, finance, sales, etc.
2. Strategic competencies
Far-reaching vision and the capacity to interpret the changes taking place in the marketplace as
well as the forces that bring them about.
3. Personal competencies
Given that the individual is the foundation on which organizations are built, strategic vision and
technical fluency must be rounded off with personal skills.
ie Business School
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ie Business School
20
Structure
Participants will be equipped with fundamental knowledge in an international environment using an eminently
practical approach. Students gain an extensive range of management skills and develop specialized expertise
in the business disciplines that best suit their career aspirations. All masters include a period of core sessions,
attended by all Master in Management participants, after which students take different courses depending
on their chosen master.
All the programs include a business fundamentals module attended by all Master in Management participants
Pre-course
Period 1
Optional
Core Period
Intensive Spanish
Language Course
Orientation Workshop
Financial
Accounting
Economic Concepts
Quantitative
Methods
Talent Management Program
Financial Accounting
Quantitative Analysis for Business
Information Systems Fundamentals
Marketing Fundamentals
Human Resources & Organizational Behavior
Corporate Finance Fundamentals
Management Accounting
Management Control
WAS (World Awareness Seminar)
The Beyond Borders Experience (BBE)
The Beyond Borders Experience is an exciting way to personalize your final period at IE. Enjoy a
practical focus and obtain maximum levels of academic enrichment and excellence. Benefit from
an in-depth view of the marketplace through practice oriented projects that will enhance your
learning experience emphatically. Whether it is an exchange period in other institutions, an internship
in leading international companies, or the opportunity to participate in top quality classes, become
an expert in your area of choice. Meet new people and share your views in a global atmosphere
that drives the learning experience further than you can imagine.
Period 2&3
Period 4
Beyond Borders Experience
Internship
Venture Lab
Exchange Program
Specialized courses
depending on the master
chosen*
* Please see pages 36, 46 or 54 for
further information
Other options depending on the program
pag 23
Concept
Intended for
Content
Faculty
24
25
26
28
2 Master in Marketing
Management
pag 30
Concept
Intended for
Content
Faculty
31
31
32
34
Management
1Master in International
3 Master in Telecom &
Digital Business
pag 36
Concept
Intended for
Content
Faculty
38
38
40
42
ie Business School
1
Master in International Management
MASTER IN INTERNATIONAL MANAGEMENT
Why doing a Master in International Management?
The business world has become fully international. It is not just about
multinational or local companies. It is not just about big or small
business. Today the only way to compete with advantage and
potentially succeed is by understanding this reality and behaving
accordingly.
Fernando Echánove
Academic Director
The development of the new technologies and the progressive
disappearance of trade and geopolitical frontiers draw a new reality
in which connectivity is maximum and the access to business
opportunities, equally for competitors, is global.
Today it is impossible to address the search of new business
opportunities, to innovate in products and services, without the
limitless access to information that internet provides.
Financing projects and business growth oblige us to look at the
financial markets with a global perspective. Supply chain splitted very
often in multiple operations and locations, the search for scale
economies, international procurement and logistics, global branding,
international retailers, all of them drive the frame of business operations
to a much wider reality, full of new opportunities that demand new
professional profiles. Today it is not even possible to manage small
local business ignoring that new reality.
The Master in International Management addresses this competitive
frame, and it has been designed to prepare future professionals capable
to compete with advantage in a global environment. It is not just
developing international strategic and functional competences to
future business leaders, but perhaps even more, provide them with the
personal skills to address this new reality with security and flexibility.
It is about becoming a global citizen willing to live in a world in
permanent evolution and growth, and do so applying the principles
of honesty, social concern and ethics that define the spirit of IE
Business School.
Corporate Sponsors:
Carrefour
Microsoft
Sanitas
Cintra
23
ie Business School
24
Objective
The Master in International Management is a 13-month program taught in English or Spanish and designed
to prepare future global and multicultural professionals as Business environment has become increasingly
international in any given functional area of the company. Documents, case studies, discussions and company
presentations during the course will be aimed to address this new business reality. More specifically, there are
4 areas covered during this Master:
1. Capture and be familiar with business fundamentals: the program begins by building a solid foundation
in business studies through courses covering cornerstones of business strategy, finance and human resource
management, operations and marketing - all this in a international environment. The understanding of
basic aspects of business, such as opportunity identification and competitive assessment, and the way to
address them through plans, organization design, processes and resources will allow students to become
familiar with businesses and hence approach internationality from a stronger perspective.
2. Identifying and recognizing top trends: becoming familiar with all kind of new consumer, society and
business trends will help draw a global reality full of new opportunities. Looking at the world as a global
citizen and learning how to enjoy this new reality will provide students with a competitive advantage and
prepare them for a new business world.
3. To understand and participate in business globalization: students will be exposed to the increasing
complexity of businesses based on technology and geopolitical disappearance of frontiers. Applying
business fundamentals to cross border opportunities and global business models will allow a much richer
and wider management perspective. Internationality will be present both in terms of strategic assessment
and functional understanding. Students will learn, among other subjects, international trade and investment,
global financial strategies, international markets, cross border business, international regulation and
multicultural environment operations.
4. Develop capacities and competencies that will provide competitive advantage for a fast integration of
the international reality into the business practices. Understanding multiple cultures, developing leadership
skills for wider business environment, understanding the importance of networking and partnering in a
business world that operates very often with remote business processes, all these will allow for a new kind
of professional, much more integrated and capable to succeed in an open world.
What you will learn?
• How to organize and manage, international companies
• What consists and how to operate in a value system
• Using technology and information systems as a competitive advantage
• How to develop multinational projects
• Developing strategies for an extended enterprise
• Negotiating in multicultural environments
• Which knowledge should you have about political, economical, legal, and cultural aspects in the
area you would be willing to operate
• Financial risks and opportunities in a global level
• International Contract and taxation
• Human resources management in a transnational and diverse environment
• What talents, abilities and competencies you need in order to be part of the best companies on
the 21st century
Intended for:
Recent Graduates and young professionals who seek
• Developing a professional career in multinationals, international agencies or in companies whose
strategy includes the internationalization of its operations or sales (the extended enterprise).
• Developing a professional career in the international arena in finance, sales and marketing or
operations and have a clear idea of achieving and creating a competitive advantage in
international environment.
• A position in which cross-cultural skills, diversity and cultural awareness play a fundamental role.
Young members of family-run businesses
• Future generations have to reframe traditional strategic dilemmas to a new international
environment, identifying best practices for managing international companies, both globally
and locally.
Young entrepreneurs
• Maximizing opportunities when implementing business plans requires informed decisions
about international investment, global expansion, as does seizing global business opportunities
through a detailed understanding of the customer and markets.
Recent employers:
Accenture, Amadeus, Barclays Bank, CEMEX, Espírito Santo Investment Bank, France Telecom, IBM,
IMS Health, KPMG, Loewe, LÓreal, Santancer Global Property, Siemens, Unión Fenosa Gas, Vodafone
At-a-Glance
Format: Full-time
Program language: English or Spanish
Intakes: October and April
Lecture period: 13 months
4 periods
Beyond Borders Experience: 4th period
26
Master in International
Management Content
Period 1
Master in International Management Specialized Courses*
Management
Skills for Global
Professionals
Global Finance and
Economics
Global Business
Environment
Intercultural
Negotiation and
Arbitration
International Financial
Accounting
Industry and Public Sector
Interaction
Cross-Border M&A, JVs
& Project Finance
Environmental Regulation
and the International
Corporation
Global Ethical
Issues
Core Period
ie Business School
1
Cross-Cultural
Management
Emerging Markets and
Risk Assessment in
Transition Economies
Leading
Innovators and
Tecnhologists
Public and Private
Financial Sources in the
International Market
International Contracts,
Arbitration and
International Law
Country Risks'
Assessment for the
International Manager
International Financial
Management & Capital
Markets
International Trade,
Finance and
Investment Regulation
Business, Government
& Society
Business knowledge is no longer enough to work with and manage people given
that most key positions require specific competencies and skills. Studying the Master
in International Management not only equipped us with knowledge but also afforded
the opportunity to develop skills and competencies. The program included training
days with experts who enabled us to master a specific subject from all perspectives
and in deep detail. We also had the opportunity to learn and practice skills such as
negotiation, feedback, leadership, networking, and cross-cultural teamwork. The
teaching method at IE is based on working in groups of students from highly diverse
cultures and backgrounds. It was the perfect environment for the constant development
of key skills and competencies
Sergej Vohrin
Latvia
Master in International Management ´09
Currently in Internship at Amadeus
IT Group
Period 4
Global Business
Capabilities
Global Operations
Management
Entrepreneurship
Subjects
International
Strategy
Implementation
Global Information
Systems
Management/
Surveying New
Technologies
Entrepreneurship
in a Globalised
Economy
International
Marketing Strategy
and Planning
Digital Marketing
Surveying New
Technologies
International
Management
Control Systems
Global Industry
and Competition
Analisys
Competitive
Strategy
Operation & Supply
Chain
Management
Accelerating New
Product
Development and
Innovation
Final Projects
Periods 2 & 3
Quantitative
Methods for the
International
Manager
Global Project
Management
*For more information about the course content, please visit; www.master-international.ie.edu
One of the elements of the Masters in Management that I found most
appealing was the Beyond Borders Experience Module. Unlike other
traditional graduate programs, the Beyond Borders Experience allows
students to customize their degree by participating in either an exchange
program, Venture Lab, or an internship. The program allows students
to compliment the lessons learned in the classroom with the option that
best fits their future plans. Through the program, I was able to be
selected for an internship with a renowned NGO, something that will
surely provide me with the experience I need to continue in the sector.
The ability to actually customize my Master to fit my needs and ambitions
María Alejandra Zapata
United States
Master in International Management ´09
Currently in Internship at THE CYSTIC
FIBROSIS FOUNDATION, Houston
is an invaluable feature of the International Management program at IE.
ie Business School
1
Faculty At-a-Glance
Fernando Echánove
Academic Director Master in International Management, IE Business School.
Independent Director and member of the Board, C.A. Ron Santa Teresa, Venezuela, 2007 to present.
Owner and Managing Director, Balthazar & Echanove Marketing Plus, Spain, 2003 to present.
Managing Director, Sales and Marketing Director Allied Domecq Spirits & Wine Spain, 1998-2002.
Associate Director Global Business Development Fabric Care, Colgate Palmolive Worldwide
Headquarters, New York (USA), 1996-1998.
Group Product Manager Household Surface Care Category, Colgate Palmolive, Spain, 1996-1998.
Group Product Manager Meat Products Food Division, Unilever, Spain, 1990-1994.
MBA, IE Business School.
Garen Markarian
Member, American Accounting Association.
Consulting Member, Standard & Poor’s Society of Industry Leaders.
Ph.D. in Management, concentration in Accountancy, Weatherhead School of Management, 2005.
Master’s of Accountancy classes, University of Louisiana, 1999-2000.
MBA, American University of Beirut, 1999.
Awards:
Honorable Mention, Family Business Review Best Article Award Committee, Bocconi University,
2008.
IE Business School, Teacher of the Year, Masters in Management programs, 2008.
Outstanding Manuscript Award, American Accounting Association, 2005
Eastern Finance Association, First Prize, Best Paper in Corporate Finance, 2004.
AAA Ohio Section, 1st Place, Deloitte and Touche Graduate Student Paper Competition, 2004.
Gonzalo Garland
Director of External Relations, IE Business School, 2004-present
Director of International Relations, IE Business School, 2000-2004
Associate Dean for Faculty Affairs, IE Business School, 1996-2000
Consultant, UNESCO, Caracas, Venezuela, 1987-1989
PhD Candidate in Economics, University of Pennsylvania, USA
MA in Economics, Stanford University, USA
Director of External Relations, IE Business School, 2004-present
Ianna Contardo
Senior consultant for Olson Zaltman Associates, with clients such as Coca Cola, the World Bank,
Pfizer, Astra-Zeneca, Cadbury Schweppes, the Diamond Trading Company, Kimberly Clark among
others.
Doctorate in Industrial Business and Strategy, Warwick Business School, Great Britain.
MBA, Theseus Institute, France.
Bachelor of Science in Economics and Finance (Magna cum Laude), Bentley College, Boston.
For more information about the faculty, please visit; www.master-international.ie.edu
28
ie Business School
29
Ignacio Gafo
Head of Messaging, Roaming and VAS at Business Unit, Vodafone Spain, 2006-present.
Advisor for the Human Effect at Spain, 2007-present.
Senior Consultant for Emerging Markets and Alliances, Vodafone Group, 2008-2009.
Channel Development Manager, Vodafone Spain, 2004- 2006.
Trade Marketing Manager, Masterfoods Spain, 2003-2004.
European Channel Marketing Manager, Canon Europe, 2001-2003.
Category Manager, Canon Chile, 1997-2001.
MBA Executive, IE Business School.
Postgraduate courses in Marketing Management , University of California at Berkeley and Universidad
Adolfo Ibañez, Chile.
Karan Sonpar
Professor of the Year Award for 2007-2008, Commerce Students Association, Manitoba.
PhD in Strategy, University of Alberta, Canada.
MSc in General Management, University of Lethbridge, Canada.
MBA, Maastricht School of Management.
Advanced diploma in Materials Management, College of Materials Management in India.
Indian military, commissioned officer (Last rank: Captain), 1993-2001.
William Alfred Clarke
Director Viapack.
Independent consultant in marketing and business management.
Lecturer in International marketing, George Washington University, USA, Madrid Campus, Spain.
For more information about the faculty, please visit; www.master-international.ie.edu
30
Master in Marketing Management
The Master in Marketing
Management is an excellent
opportunity to implement our
belief that the business
community and the academic
world can form a powerful
combination in generating new
talent. It will act as a catalyst to
expand on and strengthen the
knowledge and skills of future
directors in the field of sales and
marketing, while fostering
corporate social responsibility, the
core of Publiespaña´s strategy.
The Master in Marketing Management at IE moulds versatile
professionals with deep strategic vision who are rigorous and
competent in sales and marketing. The program equips
participants with a finely tuned blend of specialized skills
coupled with a exhaustive, integrative view of the different
areas of business management.
The Master in Marketing
Management serves as a platform
for debate and exchange of
experiences among organizations
that share our view of how sales
and marketing play a critical role
in business processes. We feel
privileged to enjoy the support of
prestigious corporations and
thank them for participating in a
program, that is poised to reach
new levels of innovation and
professionalism.
You will also gain fluency in the increasingly varied
management tools that enable the implementation of
strategies in a sophisticated, interdisciplinary manner, using
a global view of business management and highly specialized
k nowledge in the area of sales and marketing.
Achieving such ambitious objectives would not be possible
without a highly experienced and motivated faculty that
maintains high levels of interaction throughout the program,
giving students the chance to learn from one another´s
experiences, mistakes, and triumphs. Although from highly
diverse backgrounds, all our students have one thing in
common a passion for client orientation. Contact us to know
more about the program, or if you simply wish to talk about
clients and markets, which happens to be our passion too.
Giuseppe Tringali
CEO. Grupo Telecinco and
Publiespaña.
IE provides an international environment where the crosscultural element that plays such a pivotal role in today's
corporate area is a day-to-day reality.You will be immersed in
a life-changing experience, becoming a better communicator,
team player and leader. You will be capable of diagnosing
market forces and how they impact your organization's value
proposition.
Santiago Acaso
Academic Director of the Program.
ie Business School
2
31
Master in Marketing Management
The Master in Marketing Management is conducted in collaboration with Publiespaña, one of
Spain's top advertising agencies and media representative for the Telecinco group. The program
also enjoys the support of a number of multinational companies from diverse sectors, allowing
students to develop a network of professional contacts from a global business community.
Why the Master in Marketing Management?
• Develops top marketing and sales capabilities with a strategic vision of the company supported
by practical evidence: case study, group work, simulations and virtual teams.
• Offers a permanent contact with business reality throughout top-companies projects as P&G
(Head & Shoulders, Don Limpio and Braun for Integrated Marketing Communication course),
LÓreal E-Strat and other LÓreal Researches (Product Line Customer-Behaviour and Pricing for
Pure Zone), Henckel Competition, Nokia Worldwide Competition, Madrid 2016 Project for City
Marketing, among others.
• High-profile international focus includes optional international residential periods: Shanghai,
Milan and London were some of the last classes´ destinations.
• Beyond Borders Experience: customize your program on the last term through exchange abroad,
internship or Venture-Lab.
Intended for
At-a-Glance
Young professionals working or planning to work in:
Format: Full-time
• Marketing, advertising, communication, public
Program language: English
relations, and sales in a wide range of industries
Intake: One in October
and services.
Lecture period: October to July
Beyond Borders Experience: July to
December
Recent employers:
Adidas, Amadeus, American Express, Aveda, Cadbury, Carrefour, Elizabeth Arden, Ernest & Young,
Heineken, Indra, Johnson & Johnson, Kiberly Clark, Kraft Foods, LG Electronics, LÓreal, Louis
Vuitton, Michael Page, Nivea, Procter & Gamble, Starbucks, Vodafone
Leading Partner:
Corporate Partners:
Banesto
Ford
Repsol YPF
Carat
Sanitas
Bayes Forecast
Danone
Grey Trace
Telefónica
El Corte Inglés
Grupo Santander
Unilever
Ferrero
Media Planning Group
Zenith Media
ie Business School
2
32
Master in Marketing Management Content
Period 1
Core Period
ie Business School
2
Master in Marketing Management Specialized Courses*
Advanced
Marketing
Process
Perspective
Technology &
Innovation
Sales Force & Key
Account
Management
Market Research
& Consumer
Behavior
Creativity &
Innovation in
Marketing
Brand
Management
Product Portfolio
Strategy
Information &
Technologybased Marketing
Customer
Strategy
Trade Marketing
& Retailing
Marketing Game
Integrated
Marketing
Communications
Pricing Strategy &
Tactics
Strategic
Marketing
Management
Customer
Evangelism &
Disruptive
Marketing
Internet
Marketing
Visrtual Teams
Communications
& PR
Operations &
Supply Chain
Management
Tax Policies & the
Legal
Environment
Stepping into IE was a journey. Having the opportunity to experience fully the
enriching mixture of nationalities, the resources offered by the school and the
program itself, IE was an experience. In fact, with the Master in Marketing Management
at IE, I was highly prepared to start my career within the Category Management
department at Colgate Palmolive España. In fact, armed with resources from
valuable lectures, experienced and talented classmates, and international seminars,
IE is a unique passport that I loved enduring.
Maya Elaramouni
Lebanon
Master in Marketing Management ´08
Colgate Palmolive España
Periods 2 & 3
Entrepreneursh
ip Subjects
Advanced
Marketing
Seminars
Entrepreneurship
Fundamentals
Final Projects
Strategy
Management
Business,
Government &
Society
*For more information about the course content, please visit; www.master-marketing.ie.edu
After extensive research on American graduate school programs, I
ultimately chose the Master in Marketing Management at IE because
of the Venture Lab program. It has been the best decision of my
career and allowed me to network and learn from individuals of all
nationalities and gain key insight into international business. The
resources, professors and students are the most valuable assets IE
has to offer.
John Shipley
USA
Master in Marketing Management 08
Starting his own company
Strategic Issues
Period 4
34
ie Business School
2
Faculty At-a-Glance
Master in Marketing
Management students in Milan
(Italy) and Shanghai (China).
Caroline Vlerick
Belgium General Manager Venture Capital
Fund “Darel Iniciativa”, 2006
Director of Textile Cencosud, 2004-2005,
Santiago de Chile, Chile
General Manager Cortefiel, 2000-2004,
Madrid, Spain
Sales and Marketing Director Grupo
Cortefiel, 1997-2000, Madrid, Spain
Consultant Mckinsey & Company, 19941997, Brussels, Belgium
Associate Treasury, JP Morgan, New York,
USA, 1990-1992
Brand Associate, Procter & Gamble, 19881990, Brussels, Belgium
MBA Harvard Business School, Boston, USA
Eduardo Fernandez -Cantelli
Director of Marketing Department, IE Business
School, 2004-present
Partner-Consultant, Soporte y Asesoramiento
Deportivo S.L., 2002-present
Marketing Director, Basketball Section, Real
Madrid Club de Fútbol, 2001-2002
Assistant Professor, University of Minnesota,
USA, 1994-2000
Martin Boehm
Consultancy for Bain & Company and
Accenture, present.
Dean of Undergraduate Studies, IE University,
2008-present. Research Associate, E-Finance
Lab, Frankfurt, Germany, 2003-2006. PhD in
Marketing, Frankfurt University, Germany. MBA,
Australian Graduate School of
Entrepreneurship, Australia. BA in International
Business, Reutlingen University, Germany.
Carmen Abril
Marketing Vice President, Pepsico Beverages,
Spain and Greece. Marketing Director, Pepsico,
Spain. Member of the Pepsico International
Executive Marketing Committee. Marketing
Manager, Unilever, Spain. Member of the
Innovation Centre Unilever. “Marketeer of the
Year” by Advertising Age. Best Advertiser Award
in the Spanish National Advertising Festival,
“Gran Prix”, 5 Gold , 5 Silver and 3 bronze in San
Sebastián Festival and two Bronze Lyons in
Cannes. Pepsico International Marketing Award.
Pepsico High Performance Leadership and
Innovation award. Member of the American
Marketing Association
MBA, IESE. BA in Mathematics, Universidad
Complutense, Madrid. PhD Candidate Business
and Economics, Universidad Complutense,
Madrid.
Steven Josef Posner
Founder of Seiva Partners
Key member in building Prophet's London
Business, England
Managing Partner of New Canoe
Attended Citicorp's Institute for Global Finance
BA in European History, Brown University
William Carney Levi
Professor of Marketing, IE Business School, 1987
-Present
Associate Professor, Thunderbird, 1997-2000
Professor of Marketing, IMD, Lausanne,
Switzerland,1990-1991
Professor of Marketing, IMI, Geneva, Switzerland
(also Director of In-Company Programs), 19831990
For more information about the faculty,
please visit; www.master-marketing.ie.edu
Carl Kock
Professor of Strategy, IE Business School, 2003present.
Research Assistant, Wharton, USA, 1996-2003.
Member of the Academy of Management and
the Strategic Management Society.
Project Manager, Langnese-Iglo GmbH.
Unilever, Germany, 1995-1996.
Sales Group Manager, Langnese, Germany,
1994-1995.
Recitation Teacher, Wharton, USA, 1997-1999.
36
ie Business School
3
Master in Telecom & Digital Business
The Telecom & Digital Business Team
The fifth wave of technology has come to permeate all aspects of our lives. Its
behavior is extremely dynamic and changing. It generates new business
opportunities, transforms others, and -thanks to technological convergence- is
driving a process of integration between content and its medium, two historically
separate spheres that are now merging into one.
Understanding the background to information and communications technologies
and the possible future scenarios to which they give rise, as well as the structural
consequences of their influences on the production system, is crucial to
interpreting them.
An in-depth analysis of these technologies and scenarios under the guidance of
experts in each field and business leaders with a solid track record is the key to
understanding this new economy as it progresses along its inexorable path
towards convergence.
This program represents a pioneering commitment by IE to achieve excellence
in the area of global management of the converging worlds of technology and
business.
Jesús Banegas
President of the Academic Council (including Oracle, Sun Microsystems, HP)
President of AETIC (Asociación de Empresas de Electrónica, Tecnologías de la
Información y Telecomunicaciones de España.)
Accenture's dual commitment to people and innovation underpins our strong
support and enthusiasm for this joint initiative. The Master in Telecom & Digital
Business provides participants with a unique forum where they can enhance
their development and learning, in direct contact with IE, Accenture and other
worldwide experts. We are confident that we are fulfilling an important role equipping tomorrow's leaders with the tools and knowledge they need to thrive
in the digital economy.
Pedro Jurado
Managing Director
Accenture
Recognizing opportunities among industries as diverse as
telecommunications, information technology, consumer electronics
and online content creation is no easy task. Hence new professionals
require specialized training in order to pinpoint openings, understand
the business processes that govern this new area, and rise to the
challenges of this large emerging sector. It is not only the consumer
who encounters greater possibilities offered to him/her on a daily basis,
but also enterprises and their business models.
Ricardo Pérez Garrido In order to keep abreast of these market changes, professionals need
to equip themselves with a series of basic technical competencies, such
Principal Advisor
as the understanding of specific processes required for product and
service development in this new environment.
The Master in Telecom & Digital Business responds to the above
mentioned knowledge gaps by providing students with the kind of
expert knowledge in business management that the teaching faculty
at IE provides, coupled with specific experiences that a select group of
experts and members of the program's Advisory Board bring to the
learning process.
Master in Telecom & Digital Business Academic Team
International Leading Partner:
Corporate Partners:
Santiago Acaso
Academic Director
38
ie Business School
3
The Master in Telecom & Digital Business is a unique program focused on the design of marketing
strategies and company innovation in the era of the digital convergence of IT, Media and Telecom
industries. The program primes participants with a proficiency in management, personal skills and a
network of contacts with professionals and enterprises in the sector, widening their professional horizons
and grooming them for success.
The Master in Telecom & Digital Business includes a residential period in Silicon Valley (San Francisco)
where the students have the chance to live a hands on experience in the most important companies of
the sector, such as Google, Electronics Arts, Second Life.
What will you achieve?
• The technical competencies required to meet the challenges of the marketplace, and fully understand
the scope of technological changes
• Skills that focus on the strategic aspects of marketing and operations, information systems and technology
• A global vision of what a converging enterprise should be, by understanding the customer and
technologies from a different perspective
• The capacity to respond with integrated and innovative services and products
Program Features
1. Global Technology and Innovation Workshop during which you will observe, compare and build on
best practices on a global scale in Silicon Valley, a powerhouse of technological innovation.
2. The Multinational Executive Approach: get up close and personal with key players in the global
technology industry.
Recent employers:
Accenture, Amadeus, Everis, IBM, Jazztel, Nokia, Telefónica.
Intended for
At-a-Glance
Young Professionals and entrepreneurs who work or are planning
to work in:
• Marketing & Business Development in the ICT, Media or
Entertainment industries
• Venture Capital
• Investment Management in this industry
• Consulting
• Digital Business
Format: Full-time
Program language: English
Intake: One in October
Lecture period: October to July
Beyond Borders Experience: July to
December
Master in Telecom & Digital
Business 2008 students in Silicon
Valley, San Francisco, USA.
40
Master in Telecom &
Digital Business Content
Period 1
Master in Telecom & Digital Business Specialized Courses*
Legal
Environment
& Regulation
Innovation and
Change
Management
Legal Issues
Managing the
Innovation
Process
Corporate
Governance &
Society
Core Period
ie Business School
3
Intellectual
Property and
Data Protection
Managing
Change
Competetive
Strategy
Competetive
Strategy
Industry Analysis
Models
Business Models
Analysis
Technology and
Economics
Workshop
Markets and
Customers: Client
2.0 and the
Industry
Advanced
Marketing
Management in ICT
& Media Companies
Conversations with
the New Customer
New Customer,
Cultural Awareness,
and Convergence
Customer
Management: CRM
and Business
Intelligence
The Master in Telecom & Digital Business is a very interesting program for students who
wish to acquire management skills with a special focus on the telecom and digital
business. I chose this program because I am passionate about the telecom industry. I
think that telecom is a core industry in every major country and you only have to look
at how fast the industry is moving and changing to know that it is going to generate an
enormous number of job opportunities in the near future in different world regions.
One of the key aspects of the Master in Telecom & Digital Business Management is
how it tackles the convergence taking place in the telecom sector, complete with triple
play, quadruple play and unprecedented levels of innovation.
What I am really enjoying about the program is being able to analyse the evolution of
these two industries, how they interact with each other and how they are changing our
lives. In this highly international environment not only are we learning a great deal from
superb professors but also from each other.
Imad Ghandour
Lebanon/ France
Master in Telecom
& Digital Business ´07
Periods 2 & 3
Finance &
Economics
Issues
Technological
Foundations of
the Convergence
Process
Investment
Management/
Financial Markets
in Technological
Markets
Scenarios of
Technological
Evolution
Competitive
Environment and
Globalization
Information
Technologies and
Enterprise
Systems
Management
Entrepreneurship
Subjects
Entrepreneurship
Fundamentals
Final Projects
Technology,
Information and
Operations
Management
Period 4
Operations
Management in
ICT and Media
Companies
*For more information about the course content, please visit; www.master-telecom.ie.edu
42
Faculty At-a-Glance
Arthur Morin
Entrepreneur and Investor. Independent
Consultant and Board Member.
Founder and CEO, Scalepoint Solutions, Madrid,
Spain, 2004-2008.
Director Reputational Risk Management, BBVA
Bank, Madrid, Spain, 2003-2004.
Director of Products and Strategy, Uno-e Bank,
SA, BBVA Group, Madrid, Spain, 2000-2003.
Head of Strategy, Departments of Strategic
Planning and Corporate Development, Banco
Argentaria, Madrid, Spain, 1997-2000.
Consultant, Ginancial Institutions Group, A.T.
Kearney, Madrid, Spain, 1996-1997.
Attorney, Davis Polk & Wardwell, Paris and New
York, 1989-1995.
Assistant to the President, Drexelbrook
Engineering, Horsham, PA, USA, 1985-1986.
MBA, INSEAD, Fontainebleau, France, 1996.
BA History, Columbia College, Columbia
University, USA, 1985.
Enrique Dans
Consulting in the Information Systems field, 1990
- present.
Professor of Information Technologies and
Systems, IE Business School, 1990 - present.
Program Instructor at the John E. Anderson.
PhD in Management, specialising in Information
Systems, Anderson School, UCLA, USA.
Gregory Truman
Programmer Analyst, Shawmut Bank N.A.,
Boston, USA.
Programmer, Data General Corporation, Boston,
USA.
Systems Analyst, Krupp Asset Management,
Boston, USA.
Visiting Associate Professor of Information
Systems, Simmons College, Babson College,
Fordham University, Boston, USA.
Ph.D. in Business Administration: IS Major, Strategic
Management Minor; New York University.
Master of Science in Information Systems;
Boston University.
Jed Rubin
Technology Consulting, Gartner, Inc./Rubin
Worldwide.
Degrees in Psychology, Spanish, Oberlin
College.
Manuel Rincón
Knowledge Management Officer, United
Nations ESCAP, 62 Asia Pacific countries, 2006present.
Knowledge Management Officer, United
Nations ESCAP, 13 Middle East countries, 20012006.
Manager for Knowledge Management Spain,
Arthur Andersen Business Consulting,
managing consultant.
KM practice, IBM Germany, IBM Spain and
Meta4.
Masters Degree in Electrical Engineering,
Polytechnic University of Madrid.
BS in Philosophy and Educational Sciences,
Complutense University of Madrid.
Oswaldo Lorenzo
Consultant for Latin American companies.
Guest Professor, INCAE, Costa Rica.
Visiting Professor of Logistics, Bordeaux
Management School, France, 2002.
Teaching Assistant, University of Warwick, UK,
2001-2002.
Professor/Researcher of Operations and
Technology, IESA, Venezuela, 1997-2002.
Author of papers published in Communications for
the Association of Information Systems,International
Journal of Simulation and Process Modelling and
Revista Latinomericana de Administración.
PhD in Industry and Business Studies, University
of Warwick, UK.
Ricardo Pérez Garrido
Director of Master in Telecom & Digital Business,
IE Business School .
Managing Editor Sloan Management School, MIT,
Cambridge, UK, 1999 -2001.
For more information about the faculty, please
visit; www.master-telecom.ie.edu
ie Business School
3
ie Business School
43
Learning Methodology
The teaching methods used in the Masters in Management are based on practical and inter-active
learning processes, given that we feel this to be the best methodology for training somebody who is
developing a business activity in a continuously changing environment.
Acquisition of technical experience
The Master in Management uses only 10-15% of sessions for learning techniques, theories, concepts and tools.
The student is introduced to these through symposium-conferences where the professor explains the basic
concepts of a specific subject, and students are required to participate actively, putting forward their points
of view, opinions and differences.
Decision-making skills development
The acquisition of knowledge is, however, merely a stage in the drive towards programme objectives. One of
the executive's main role is decision making, and this particular skill is acquired through the case method,
consisting of discussing real business situations in which choices must be taken in a broad range of sectors
and executive positions.
Case Method
This is the main methodology used
throughout the programme. During the
general sessions, business situations
previously analysed as cases are discussed.
Practical case studies describe real business
situations where decisions have to be made.
The tools of theoretical analysis are
examined either via on-site explanations
in the classroom or by on-line
documentation and debate. The teaching
notes given to the participants introduce
and develop the concepts involved in
understanding the case.
Teamwork
Participants are divided into groups
according to their profile and background
for specific cases. These work groups share
experiences and knowledge, enriching
discussions and the learning process.
Conferences
Certain sessions of the course are presented in
the form of conferences, selected in accordance
with the level of experience and knowledge of
participants and the contents.
Reports and Projects
Whether undertaken individually or in groups,
studies of specific issues will be carried out and
reports on the cases discussed, defining solutions to the
problems raised on each occasion. Similarly, projects
dealing with real cases will be treated using a global vision
of the programme.
Role Play
In certain fields the teams must prepare and
play different parts in the resolution of cases,
particularly those concerning negotiation.
ie Business School
44
Admissions Process
The demanding nature of the Masters in Management
means that the large number of candidates are subject to
a rigorous selection process.
The main objective of the admissions process is to select students with the highest potential. We seek
candidates that are dynamic, motivated, creative, and who not only present an excellent academic and
professional background, but also offer the kind of interpersonal skills that will permit them to obtain
maximum benefit from the program.
Candidates must also offer the following
qualities:
• Professional achievements
• Leadership potential
• Academic excellence
Admissions at IE Business School is a rollingbasis process and as such there is no deadline
for applications for a particular intake. However,
given the limited number of places on the
program, we recommend that you initiate the
application process many months, or even a
year, in advance.
Basic Admissions Criteria
Candidates must have a bachelor´s degree or
equivalent from an accreditated educational
institution and be fluent in the English
language. Professional experience and
language skills are highly regarded and each
candidate's merits will be individually assessed.
Application Form
The application form provides the Admissions
Committee fundamental information when it
comes to evaluating candidates for master
programs. To access the application form, visit
www.mim.ie.edu/app
IE offers an online application form, also available
through TopApply: www.topapply.com/ie
In addition to submitting the application
form, applicants must send:
Application Form
GRE, GMAT or IE
Admissions Test
Selection Committee
Personal Interview
Admission Denied
Admissions Committee
Admission
Admission Denied
• Photocopies of complete university transcripts
(complete with original version or copy
bearing official stamp).
• Photocopy of passport or ID card.
• One passport-size photo.
• A one-page Curriculum Vitae.
• Photocopies of diplomas or certificates
accrediting courses, seminars or programmes
undertaken by the candidate.
• 2 Letters of recommendation. (academic or
professional)
• Application Fee: 120 euros.
• English Language Certificate (TOEFL, TOEIC,
Advanced Cambridge or IELTS).
Exam
As part of the admissions process, candidates
must present either a valid GMAT score, a GRE
score or take the IE Admissions Exam. To
schedule a date for the IE Admissions Exam,
v i s i t w w w. i e. e d u / e ve n t s o r co n t a c t
admission@ie.edu for further information.
GMAT or GRE test center and exam dates can
be found at www.gmac.com.
Interview
Once the application form has been assessed,
candidates may be called to interview, which
will examine the data provided in the
application in greater detail and determines
whether the candidate's profile will stand him
or her in good stead for the content and
demands of the program.
Scholarships and Financial Aid
To support the diversity within IE programs, the
IE Foundation awards tuition funding assistance
to talented students in need of financial aid
based on merit, distinctive competences and
academic excellence. IE has also formed
agreements in conjunction with leading Spanish
banks to offer IE students attractive packages to
finance tuition and living expenses.
To learn more about the aforementioned
opportunities,visit IE Funding Alternatives on
our website www.ie.edu/financialaid.
www.ie.edu
ie Business School
46
Alumni Association
alumni.ie.edu
The IE Alumni Association
currently encompasses some
37,000 members around the
world. It works to maximise and,
in many cases, establish contact
between members of a group
with common interests.
And ...
Ideas Empresariales
A quarterly journal featuring interviews with
international business leaders, reports on
specific sectors, markets and countries, plus
the latest management trends and legal and
tax issues.
Open Forums
Law/tax, e-Business, telecommunications and
information technologies, cooperations
management, corporate communication,
entrepreneurship.
The IE Chair in Corporate Ethics
The Chair in Corporate Ethics provides a platform
for research into business practices that entail
decision-making processes involving ethical,
individual, social and corporate values. The fact
that the Chair is sponsored by the IE Alumni
Association evidences the awareness among IE
graduates of the increasingly important role of
ethics in generating collective wealth.
Photo by Otmar Winterleitner. IE student ´06.
Photography Club
A network of clubs, in Spain and worldwide,
constitutes one of the vehicles whereby new
links are forged between alumni and the wide
range of business organisations that collaborate
with IE. These alumni clubs organize a broad
range of academic activities-courses,
conferences, round tables, forums and open
debates. They also organise leisure activities,
such as meetings, trips and sporting events,
generating thousands of opportunities to
enhance this essential network.
The Alumni Association offers other services
designed to establish connections between its
members and the corporate world, including
commercial agreements with firms, and legal,
tax and business start-up consulting services.
Virtual Alumni Community
A fully interactive site encompassing forums, access
to databases, noticeboards and a virtual shop.
alumni.ie.edu
The IE Directory
In order to make networking simpler, the
Alumni Association produces a directory
containing the names and contact details of all
current members classified by year of intake,
employment sector and geographic location.
Sporting Events
The following are some of the most enjoyable
ways to build a network: Paddle tennis course,
golf tournaments, football tournaments, sailing
in the bay of Altea, Denia-Ibiza Crossing, the
IE - Morocco rally.
ie Business School
47
Careers
Contact between businesses and students is provided
by the following activities: IE Business School's annual
careers fair, corporate presentations, round tables,
special events, videoconference interviews and most
importantly: Internet job offers www.careers.ie.edu
The Careers Advice Service aims to take an active role in all students' careers development. We
educate students and alumni in developing the necessary skills for success in the job market.
All this is done through:
• Seminars and guidance workshops.
By means of a personalized service provided
through individual interviews, our department
helps each and every student to develop their
own career path.
• Seminars in practical skills:
how to write a CV and covering letter, preparing
an interview, negotiating offers, making and
maintaining professional contacts…
The department's activities are backed up by
physical resources (careers guidance books,
national and international press), as well as
online resources (database on companies,
online journals, employment search guides,
alumni database…).
Please see our interactive website
careers.ie.edu or contact us at the Careers
Management Center for more information.
Corporate Partners:
Banks & Financial Entities
Consultancies
AIG American International Group, Allianz
seguros, American express, AXA Seguros, Banco
Español de Crédito, Banco Espirito Santo, Banco
urquijo, Banco Zaragozano, Banesto,Bank of
America, Bankinter, BBVA, BMW Financiera,BNP
Paribas, BSN BANIF, Caixa Galicia, Citigroup,
CPP, Credit Lyonnais, Credit Suisse, Deutsche
Bank, Dresdner Kleinwort Wasserstein, EBRD,
Ernts&Young Corporate Finance, FCE Bank, FCE
Credit, Fiat Auto Renting, Fortis, GE Capital,
Geoban, Goldman Sachs International, Grupo
Barclays, Grupo Santander, JP Morgan, Lloyds
Bank, Merrill Lynch, Morgan Stanley, Societé
Generale, The World Bank, Weber Shandwick.
Accenture, Alfa Consulting, Alten, Altran, Arthur
D.Little, AT Kearny, Bain & Company Iberica,
Blueline, Boos Allen & Hamilton, Cap Gemini,
CFI Group, Consultia, Daemon Quest, Deloitte
& Touche, Diamon Cluster, Ernst &Young,
Europraxis Group, Everis, Greenwich Consulting,
IMS Health Global Consulting, KMPG, McKinsey
& Co, Mercer Management Consulting, Najeti,
PwC, Roland Berger & Partners GmbH,
Soluziona Management Consulting, The Boston
Consulting Group, Tormo y Asociados, Valoris
Iberia, Watson Wyatt, Whyman and Co.
Law Firms
Albiñana y Suárez de Lezo, Allen & Overy, Alza
Abogados y Fiscalistas, Araoz & Rueda, Baker
& McKenzie, Bufete Barrilero y Asociados,
Clifford Chance, Cuatresasas, Deloitte,
Despacho Cremades, DLA Piper Rudnick Gray
Cary Spain, Écija Abogados, Ernst & Young,
Freshfields Bruckhaus, Garrigues, Gómez Acebo & Pombo, Hammonds, KPMG, Landwell,
Legalia Abogados, Linklaters, Lovells, Mazars
& Asociados, Pérez-Llorca, Ramón Hermosilla,
Roca Junyent,Squire, Sanders & Dempsey, Uría
Menéndez.
Industry
3M, Ail Liquide, Almirall, Alstom, AstraZéneca,
BMW, Cepsa, Cintra, Cosentino, Eli Lilly &
Company, Fadesa, Ford, General Electric,
GlaxoSmithkline, Goodyear Dunlop, Grupo
Ferrovial, Grupo Grünenthal España, Grupo Lar,
Grupo San José, Holcim, Ingersoll Rand,
Metrovacesa, Peugeot, Pfizer, Philips Iberica,
Saint Gobain, Schering Plough, Tetra Pack.
Consumer Goods & Distribution
ADIDAS Salomon, Altadis, American Nike, Avon
Cosmetics, British American Tobacco, Cadbury
Schweppes, Compañía Cervecera de Canarias,
Coty Astor, Decathlon, Grupo Carrefour, Grupo
Cruzcampo, Grupo Heineken, Grupo Inditex,
Grupo Mahou - San Miguel, Grupo SOS, Grupo
Vips, Johnson & Johnson, Kimberly Clark, Kraft
Foods, LÓREAL España, Leroy Merlyn, LVMH
Iberia, Procter & Gamble España, Reckitt
Benckiser
Services
AC Nielsen, Aguirre Newman, Antena 3 TV,
Bahía Príncipe, Bloomberg, Brambles, Carlson
Wagonlit, CBRE Richard Ellis, Codere, Disney,
Globomedia, Grupo Parques Reunidos, Grupo
Prisa, Kingsturge, Knight Frank, La Sexta, Maersk,
NH Hoteles, SEUR, Sol Meliá, UPS, ICRC
Telecommunications, Technology &
Internet
Amadeus, Bodaclick.com, BT, Cisco Systems,
Dell, Dialcom Telecomunicaciones, eBay, EMC
Computer, Fujitsu, Google, Grupo Telefónica,
IBM, Indra Sistemas, Microsoft Ibérica,
Myalert.com, TCP Sistemas e Ingenierias, Unisys,
Vodafone
ie Business School
49
Comparative Program Table.
IE Business School
Programs in English
Group Program
MBAs
More Information
International MBA
Global MBA (Online)
www.ie.edu/imba
www.ie.edu/gmba
Executive International Executive MBA (Biweekly version)
MBAs International Executive MBA (Online)
Masters in Master in International Management
Management Master in Marketing Management
www.ie.edu/ixmba/bw
www.ie.edu/ixmba
www.ie.edu/mim
Master in Finance
Master in Advanced Finance
Master in Digital Marketing (Online)
Specialized
Master in Sports Management (Online)
Masters
Master in Biotechnology Management (Online)
Master in International Relations
www.ie.edu/mif
www.ie.edu/miaf
www.ie.edu/mdm
www.ie.edu/msm
www.ie.edu/mbtm
www.ie.edu/mir
Master of Laws (LL.M.) in International Legal Practice
Master of
English format and bilingual format (English-Spanish)
Laws(LL.M.)
Executive LL.M. IE-Northwestern University (Online)
www.ie.edu/milp
www.ie.edu/exllm
Programs in Spanish
Group Program
More Information
International MBA
MBAs MBA Part-Time
Global MBA (Online)
www.ie.edu/imba-es
www.ie.edu/mbap
www.ie.edu/gmba
Executive MBA (Semanal)
Executive
Executive MBA (Quincenal)
MBAs
Executive MBA (Online)
www.ie.edu/exmba
www.ie.edu/exmba
www.ie.edu/exmba
Masters in
Master in International Management
Management
www.ie.edu/mim
Executive Master en Dirección Comercial y Marketing
Executive Master en Dirección Financiera
Masters Executive Master en Dirección de Recursos Humanos
especializados Executive Master en Direccion de Sistemas de Información
Executive Master en Gestión Pública
Executive Master en Dirección de Empresas Turísticas (Online)
Master of Master en Asesoría Jurídica de Empresas (LL.M.)
Laws(LL.M.) Master en Asesoría Fiscal de Empresas (LL.M.)
Master en Asesoría Jurídica Part-time (LL.M.)
www.ie.edu/exmdcm
www.ie.edu/exmdf
www.ie.edu/exmdrh
www.ie.edu/exmdsi
www.ie.edu/ exmgp
www.ie.edu/ exmdet
www.ie.edu/maj
www.ie.edu/maf
www.ie.edu/majp
All of the brochure information is available in an
audiovisual format on the IE Media Campus:
www.mediacampus.ie.edu
IE Business School would like to extend its deepest thanks to all
those students, alumni, faculty members, and other parties who appear
in this brochure.
If you want to learn more about the program, our faculty and other IE initiatives:
• Please contact our international offices: www.ie.edu/offices
• Request the full brochure or more information at IE in Madrid:
IE Business School
Admissions Department
María de Molina, 13
28006 Madrid, Spain
Tel.: +34 91 568 96 10
Fax: +34 91 568 97 10
admissions@ie.edu
www.ie.edu
• Download the pdf program: www.ie.edu/programs
International Offices
ARGENTINA-Buenos Aires
Contact: Federico Paviolo
e-mail: argentina@ie.edu
BRAZIL-São Paulo
Contact: Newton Campos
e-mail: brasil@ie.edu
CHILE-Santiago de Chile
Contact: Mauricio Yury
e-mail: chile@ie.edu
CHINA-Shanghai
Contact: Albert Krisskoy
e-mail: china@ie.edu
MEXICO-Mexico City
Contact: Alvaro Sanchez
Yolanda Fernandez
e-mail: mexico@ie.edu
PERU-Lima
Contact: Bruno Garro
e-mail: peru@ie.edu
PORTUGAL- Lisbon
Contacto: Ines Holtreman
e-mail: portugal@ie.edu
RUSSIA-Moscow
Contact: Esin Nisanci
e-mail: russia@ie.edu
COLOMBIA-Bogota
Contact: Patricia Salgar
e-mail: colombia@ie.edu
centroamerica@ie.edu
SINGAPORE
Contact: Dirk Hopfl
e-mail: dirk.Hopfl@ie.edu
ECUADOR-Quito
Contact: Alexandra Perez
e-mail: ecuador@ie.edu
SOUTH KOREA
Contact: Abraham Lee
e-mail: korea@ie.edu
UNITED ARAB EMIRATES
- Dubai
Contacto:Arturo Manso
e-mail: UAE-Qatar@ie.edu
USA- New York
Contact: Kim Janulewicz
e-mail: kim.janulewicz@ie.edu
INDIA-Mumbai
Contact: Karan Gupta
e-mail: india@ie.edu
ITALY-Milan
Contact: Sergio Negri
e-mail: italy@ie.edu
JAPAN-Tokyo
Contact: Harumi Hotta
James Walsh
e-mail: japan@ie.edu
Miami
Contact: Guillermo P. Montes
e-mail: gmontes@ie.edu
Los Angeles
Contact: Jean Marie Winikates
e-mail: jmwinikates@ie.edu
VENEZUELA-Caracas
Contact: Raoul Benaim
e-mail: venezuela@ie.edu

Masters in Management - WiWi

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