American Apparel
Transcription
American Apparel
VOLUME IX American Apparel™ ASI NO. 35297 Sweatshop Free T-shirts Made In LA™ Table of Contents Page 3 Sweatshop Free T-shirts Made In LA™ Introduction–2: What’s New– 4 Our Politics, Our Company–08 Sweatshop Free™–10 Our Factory/HQ: Vertical Integration–12 Product Profile–14: Our Fabric–14 Our Colors–18 Style Map: Classic Girl–20 Style Map: Standard American–22 Style Map: Classic Baby–23 Customer Testimonials–24 Influences: Art From Our Collection–26: “The Factory” Photos by Richard Edson–35 Classic Girl–40 Standard American–118 Classic Baby–144 How To Buy/Order–160 Terry Lounge Pant p107 Racerback Tank p68 Aerobic Top p54 Boy Brief p96 Yoga Pant p56 Fleece Skirt p103 Gym T p47 Sheer Jersey L/S p112 Terry Zip Jogger p106 Invisi-Thong p89 Stretch Cotton Camisole p85 American Apparel introduces 23 new styles and 4 new colors and fabrics this season. We are also expanding our size options to include XS in several Classic Girl styles. Styles Now Available in XS: New Colors Include: New Fabrics: 5300 Girly Fleece Pant / 5301 Fleece Short / 7301 Running Short /2300 Relaxe Pant / 8300 Yoga Pant / 4305 Girly Basic T / 4353 Girly Raglan 3/4 Sleeve / 4311 Girly Spaghetti Tank / 4321 Girly Cap Sleeve / 2102 Girly Fine Jersey T / 4377 Girly Cap Sleeve Raglan / 3308 Boy Beater Tank Natural (Sustainable Edition T’s and Thong) / Light Blue/Light Pink / Gold / Navy in Sheer Jersey Loop Terry is comprised of a soft blend of 80% Cotton and 20% Polyester and is being introduced in 9330 Terry Zip Jogger / 9300 Terry Lounge Pant Mélange is crafted from 70% Cotton and 30% Polyester and debuts in M304 Girl’s Gym T / M434 Men’s Unisex Gym T Infant One Piece p147 Infant Hat p150 Girly Tank p72 Infant Reversible Bib p151 Toddler 2x1 Rib Tank p154 Infant 2x1 Rib Tank p148 Unisex Gym T p122 Toddler Cap Sleeve T p158 Infant L/S Lap T p149 Toddler Cap Sleeve p158 Coming Soon: and heavier in weight than our Fine Jersey. Our new 1301 P.E. Short is made from this fabric. Organic Cotton As part of our new strategy to promote positive environmental change, we are introducing the Sustainable Edition T, made from organic cotton. By August 1, three popular T-shirts—Standard T (2001), Girly Fine Jersey T (2102), and Girly Basic T (4305), as well as our Thong (4313), will be available in the Natural color of this environmentally friendly fabric. We’re not stopping here. We plan to incorporate organic cotton into our general cotton supply and expect that by 2004, over 20% of our cotton consumption will be derived from organic cotton. Please see p16 for detailed descriptions of all our new and existing fabrics. 1. Our Unisex Thermal is an updated original that is supersoft, lightweight and stretchy. 2. Coming soon to our comfy Loop Terry line are the Loop Terry Skirt and Wristbands. 3. American Apparel’s panty line has been so popular that we’ve decided to start a men’s underwear line. The first piece in this collection will be the classic Men’s Boxer Brief, made from combed cotton Baby Rib. 4. One necessity that has been on our minds is the Standard Youth T, which will mimic our best-selling Standard American T. 5. Lastly, we are soon to introduce the Unisex Fleece Raglan. This special garment is reminiscent of sweatshirts worn in the seventies but is made from our 100% Combed California Fleece Cotton. American Apparel is evolving quickly so be sure to check our web site often for updates on new styles. Page 5 Page 4 Thick-Knit Jersey is a 50/50 Cotton/ Polyester blend that is durable Toddler Fine Jersey T-Shirt p152 What’s New What’s New P.E. Short p99 Page 7 Page 6 Why American Apparel? 2. Best Styles – Best Quality 3. New Paradigm 4. Scalable Business Model 5. Environmental Commitment 6. Conclusion American Apparel is a youth directed company with no institutional investors. We are challenging the corporate establishment and rejecting institutional norms while remaining committed to making the best T-shirts in the world. It is T-shirts by youth, for youth. American Apparel offers the best styles, colors, and sizes. All our garments are made to fit, feel, and look like no other. Our fabrics are the most innovative in the industry and are made exclusively from 100% combed cotton. Internalized production, where the workers are part of the company, is far more efficient than the industry norm of offshore or onshore subcontraction. At American Apparel, the workers have a voice and can influence their own lives as well as the life of the company. American Apparel is a capitalist success as much as a social success, making the business more than just a charity that the conventional competition views as an economic failure. Recent analysis proves that American Apparel is one of the most profitable operations in the T-shirt industry, making it a business model that can be applied to thousands of companies and industries worldwide. Throughout the next four years, American Apparel plans to convert over 80% of its cotton consumption to sustainable cotton (organic or quasi-organic cotton). In 2004, we plan to utilize at least 20% environmentally sustainable cotton and blend it in to our general production. American Apparel will also arrange for the recycling of over half a million pounds of fabric scraps. We are going to be one of the most efficient companies in the world, whereby no community or human being is adversely affected by our business practice. American Apparel will simultaneously maintain a vigorous commitment to consumer value by striving to deliver the highest quality, most economical T-shirts ever made. Page 9 Page 8 1. Youth Driven Our Company Our Politics Our Company Our Politics Veronica Valencia (QC) wearing 4377 Girly Cap Sleeve Raglan Sweatshop Free™ Sweatshop Free™ Phones Imported from Montreal The critical aspect of being sweatshop free is that we pride ourselves on making a genuine effort to provide a dignified work environment. We believe that providing our workers with a progressive, technology driven, internalized work environment ultimately promotes the company as a whole. American Apparel makes value oriented products and is more stable because, unlike our competition, we have created this new progressive work environment. We are vertically integrated whereby no cutting or sewing is subcontracted to local or third world sweatshops. Instead of outsourcing labor, we are bringing the work back into the company. We have taken workers off the assembly line and put them into teams. Not only does this humanize the work environment but it actually improves the quality and accuracy of the work, while reducing the turnaround time of each garment to minutes instead of weeks. Garment workers at American Apparel typically make an average of $12 per hour but can earn as much as $18 per hour. Although these wages may seem high compared to the third world wages paid by other manufacturers, we believe that by keeping the work inside the company, we are actually able to work more efficiently than our competition, while remaining socially responsible. Workers can also take advantage of subsidized lunches, have access to free phones to call home, and can use their cell phones while at their machines. Importantly, all of American Apparel’s garment workers have proper lighting above their sewing machines and work in a properly ventilated environment. They have access to company subsidized health insurance for $8 per week and benefit from such programs as free English classes, massage therapy, and subsidized bus passes. Most importantly, at American Apparel we are committed to providing year-round and lifetime employment to our workers and are attentive to the needs of all our employees. At American Apparel, we are next generation capitalists committed to redesigning business in such way that the enterprise is commercially successful while the quality of the workplace is not compromised. We are committed to redesigning the paradigm of production so that it is more commercially and socially viable than other companies within the manufacturing space. Page 11 Page 10 Administration Manufacturing: Sewing Manufacturing: Sewing Advertising+Marketing Product Design/Advertising Administration Administration Shipping/Warehousing Shipping+Warehousing Manufacturing: Knitting Manufacturing: Knitting Manufacturing: Cutting Manufacturing: Cutting One of the critical components of American Apparel’s business model is that we are committed to a system of vertical integration. We do not subcontract any sewing, cutting, or knitting to any local or third world sweatshops. At American Apparel, garment workers, graphic designers, photographers, engineers, and marketers collaborate under one roof to produce the most cuttingedge, commercially viable, socially responsible T-shirts available. By relying on vertical integration (a system more productive than the existing paradigm of pyramid-like subcontracting to impoverished work places), we are initiating a new form of capitalism that is actually more Product Design/Advertising Shipping/Warehousing Sewing/Cutting Knitting Our Factory/HQ: Vertical Integration Our Factory/HQ: Vertical Integration The Building productive. By keeping all aspects of our business in-house, we are able to design, manufacture, and market our product more efficiently than it takes any business to ship projects overseas. Page 13 Page 12 Our Fabric: 30-Singles Combed Ring Spun Cotton Organic: Quite simply, the difference between our cotton and the cotton of other leading brands is the finishing process. Our Combed Ring Spun Cotton crafted from 30-singles yarn knitted on a 28 gauge knitting machine is noticeably softer and higher in quality than the carded cotton used by other brands. 8pt. Test Test Soft Our Sustainable Edition made from transitional organic cotton 8pt. Test Scaled 500% Ours: Actual Size Scaled 300% Combed Cotton Fibers Ring Spun / 30-Single Yarn Finer 28 Gauge Weave Superior Printability The combing process separates 80% of the more desirable (longer, thinner, more even) fibers from the less desirable (shorter, coarser, less consistent) fibers. A higher count of thinner fibers are tightly twisted together to make a stronger, smoother, finer (30) gauge thread. 30-singles yarn is woven on a 28 gauge machine, producing a finer knit fabric that is softer and lighter to touch. Our 30-singles combed ring spun cotton fabric is the best possible surface for high resolution screen printing, embroidery, and embellishing. Initiating a new effort: As an important step, we will begin a rapid program of integrating organic cotton or similar into our production process. This will take place at two levels: (1) we will offer an organic or transitional organic version of our garments in our most popular styles, which will be available in a natural color; (2) we will incorporate organic cotton or similar into our general cotton supply. Coarse Scaled 500% Theirs: Scaled 300% Actual Size Open Ended / 18-Single Yarn Knitted on a 20 Gauge Machine Printability Carded cotton is a mixture of ragged, thicker, short fibers. Cheaper for manufacturers to produce, this cotton is rough, heavy, and lower in quality. Fewer coarser fibers are blown together, resulting in a loosely bound, thicker (18) gauge, heavier, rougher thread. Most cotton jersey is created on a 20 gauge knitting machine. The result is a looser knit, heavier material that is coarse to touch. The 18-singles open ended cotton used by other leading brands does not yield comparable results to what can be achieved when using our fabric. Sustainable Edition T-shirts and Thong: Made from luxuriously soft transitional organic cotton, our Sustainable line debuts in four of our popular styles–Girly Basic T (4305), Girly Fine Jersey T (2102), Standard American Fine Jersey T (2001), and Thong (4313). Benchmarks for the future: By 2004 we expect that over 20% of our cotton consumption will be derived from environmentally friendlier sources and we are working closely with the Organic Consumers Association (www.org anicconsumers.org) to obtain their endorsement of our overall plan. Within 4 years, we expect that over 80% of our cotton consumption will be derived from transitional or pure organic cotton. American Apparel is setting new standards of ecological consciousness within the garment industry while encouraging consumers to adopt higher standards of ethical and environmental integrity. Additional environmental outreach: We recycle most of our fabric scraps and have manufactured garments such as our Thong (style 4313) from these leftover fabric pieces. Page 15 Page 14 Carded Cotton Fibers The problem: 25% of world pesticide use occurs during the cotton cultivation process; pesticide use is proven to have a detrimental effect on the environment and is suspected of causing 8000 deaths per year. Fine Jersey This fabric is the most printable in the industry. It is also the most comfortable because it is knitted with 30-singles Combed Ring Spun Cotton. Conventional brands only use 18-singles. Intentionally lighter in weight, Fine Jersey remains just as opaque as heavier fabric yet weighs only 4.3 oz per sq. yard or 145g per sq M. All styles beginning with “2” are made with Fine Jersey. 145g per sq M. All styles beginning with “2” are made with Fine Jersey. Stretch: Baby Rib Actual Size Our Baby Rib is flexible, durable, and allows for a 100% stretch. This fabric provides a perfect surface for printing, embroidering, or heat transferring. Most Baby Rib garments come in sizes S, M, L, and XL; however, when a one-sized woman’s Sustainable Edition Fine Jersey 2X1 Rib American Apparel introduces organic cotton. This fabric is as soft, luxurious, and lightweight as our Fine Jersey and will soon be incorporated into our general cotton supply. This season, we are also introducing the This fabric is inspired by the Eisenhower era undershirt. Our 2x1 Rib fabric is unrivaled by that of other leading brands because it is made with finer, Combed Ring Spun Cotton, with wider, textured ribbing. Mélange Jersey Made of 70% Combed Cotton and 30% Polyester, this new fabric has a retro look and soft feel. Be sure to check out our new Gym T’s: M304 Cotton Spandex Jersey This luxurious fabric is extremely common in the retail market. Made with 40-single yarn and comprised of 5% Spandex for support, this fabric’s structural value is epitomized by our Sheer Jersey Loop and M434. This fabric weighs 4.3 oz per sq. yard or 145g per sq M. All styles beginning with “M” are made with Mélange. Inside Inside Face California Fleece Hot Short. This fabric weighs 5.0 oz per sq. Y or 170g per sq. M. All styles beginning with “8” are made with Cotton Spandex Jersey. Made of 100% Combed Cotton instead of the conventional Cotton/Polyester mix used by leading brands, our fleece is intentionally lightweight, warm and does not pill. To reduce shrinkage, our fleece is more loosely than our Fine Jersey, making it stretchy. Sheer Jersey is an excellent surface for printing. It weighs 3.9 oz per sq. Y or 135g per sq. M. All styles beginning with “6” are made with Sheer Jersey. Heavy in weight, opaque to the eye, this fabric is used for only a few of our garments. It is the perfect fabric for style 7319, as it offers support to this bra. Interlock is great blank but is Interlock 75% Be sure to check out styles 3308 and 3408, as these tanks truly exemplify the benefits of our 2x1 Baby Rib. This fabric weighs 6.0 oz per sq. Y or 200g per sq. M. All styles beginning with “3” are made with 2x1 Baby Rib. Loop Terry Made of 70% Combed Cotton and 30% polyester, this luxuriously soft fabric offers impeccable comfort. A trans-seasonal fabric, Loop Terry weighs 6.5 oz per sq. yard or 220g 50% Stretch: per sq M. All styles beginning with “9” are made with Loop Terry. 100% compacted, laundered, and dried prior to cutting. This fabric weighs 7.2 oz per sq. Y or 245g per sq. M. All styles beginning with “5” are made with California Fleece. perfect for printing, embroidering and heat transferring. The weight of this fabric is 7.3 oz per sq. Y or 250g per sq. M. All styles beginning with “7” are made with Interlock. 10% Page 17 Page 16 American Apparel’s Sheer Jersey is pre-shrunk, laundered, and dried prior to cutting in order to reduce shrinkage and is one of the lightest weight jerseys ever produced in the garment industry. Made of 40-single yarn, this fabric is knitted slightly Sustainable Edition T and Thong, made exclusively from 100% Organic Cotton. The weight of this fabric is 4.3 oz per sq. yard or 145g per sq M. garment is necessary for promotional purposes, our M/OS garment is used. The weight of this fabric is 5.8 oz per sq. Y or 195 g per sq. M. All styles beginning with “4” are made with Baby Rib. Our Fabrics Our Fabrics Actual Size Lime (250 C) Kelly Green (341 C) Mélange Green (623 C) Olive (5743 C) Teal (313 C) Orange (1788 C) Mélange Tan (4665 C) Green (574 C) Royal Blue (286 C) Navy (282 C) Red (Rubine Red C) Purple (2725 C) Burgundy (2645 C) Eggplant (2695 C) Tan (721 C) Charcoal (432 C) Brown (4625 C) Black Page 19 Mélange Blue (652 C) Page 18 Mélange Burgundy (694 C) =Classic School Colors Our Colors Nude (728 C) Bright Orange (1585 C) Fuchsia (Rhodamine Lavender (2645 C) Red C) Light Blue (290 C) Baby Blue (291 C) Aqua (3115 C) Gold (143 C) Crème (4685 C) Asphalt (433 C) new new Pastels Light Pink (250 C) Pink (243 C) Lemon (602 C) Natural (155 C) Pastels Brights Darks Darks new Heather (429 C) Brights new new Silver (877 C) new Pastels Our Colors White new 2102 2102 p42 p42 Girly GirlyFine Fine Jersey JerseyTT (Fine (FineJersey) Jersey) Sleeveless Sleeveless M304 M304 p46 p46 4305 4305 p44 p44 4356 4356 p52 p52 4321 4321 p48 p48 4377 4377 p50 p50 6377 6377 p108 p108 6322 6322 p111 p111 8362 8362 p54 p54 4380 4380 p53 p53 2165 2165 p76 p76 4365 4365 p78 p78 4366 4366 p79 p79 4385 4385 p80 p80 4396 4396 p67 p67 4389 4389 p77 p77 4391 4391 p83 p83 7381 7381 p82 p82 Gym GymTT (Mélange (MélangeJersey) Jersey) Girly GirlyBasic BasicTT (Baby (BabyRib) Rib) S/S S/SV-Neck V-Neck (Baby (BabyRib) Rib) Girly GirlyCap Cap Sleeve SleeveTT (Baby (BabyRib) Rib) Cap CapSleeve Sleeve Raglan Raglan (Baby (BabyRib) Rib) Sheer SheerJersey Jersey Cap CapSleeve Sleeve (Sheer (SheerJersey) Jersey) Sheer SheerJersey Jersey 2-Sided 2-SidedTop Top (Sheer (SheerJersey) Jersey) Aerobic AerobicTop Top (Cotton (CottonSpandex Spandex Jersey) Jersey) Girly GirlyCrop CropTop Top (Baby (BabyRib) Rib) Girly GirlyFine FineJersey Jersey Muscle MuscleTT (Fine (FineJersey) Jersey) Sleeveless SleevelessCrew Crew (Baby (BabyRib) Rib) Sleeveless Sleeveless V-Neck V-Neck (Baby (BabyRib) Rib) Cut CutOut Out (Baby (BabyRib) Rib) Girly GirlySleeveless Sleeveless Hoody Hoody (Baby (BabyRib) Rib) Girly GirlyOne One Shoulder ShoulderTop Top (Baby (BabyRib) Rib) Girly GirlyAll AllAround Around Halter Halter (Baby (BabyRib) Rib) Girly GirlyInterlock Interlock Halter Halter (Interlock) (Interlock) 6307 6307 p112 p112 4376 4376 p60 p60 4361 4361 p62 p62 4393 4393 p61 p61 4398 4398 p66 p66 4344 4344 p63 p63 6344 6344 p110 p110 4353 4353 p64 p64 7319 7319 p87 p87 4310 4310 p86 p86 4318 4318 p90 p90 8312 8312 p89 p89 4314 4314 p92 p92 8301 8301 p94 p94 4315 4315 p93 p93 8315 8315 p96 p96 Sheer SheerJersey Jersey Long LongSleeve Sleeve (Sheer (SheerJersey) Jersey) L/S L/SV-Neck V-Neck (Baby (BabyRib) Rib) Girly GirlyMorocco Morocco L/S L/STT (Baby (BabyRib) Rib) Turtleneck Turtleneck (Baby (BabyRib) Rib) Girly GirlyLong LongSleeve Sleeve Hoody Hoody (Baby (BabyRib) Rib) Girly Girly3/4 3/4 Boat BoatNeck Neck (Baby (BabyRib) Rib) Sheer SheerJersey Jersey 3/4 3/4Sleeve Sleeve (Sheer (SheerJersey) Jersey) Girly Girly3/4 3/4Sleeve Sleeve Raglan Raglan (Baby (BabyRib) Rib) Interlock InterlockBra Bra (Interlock) (Interlock) Girly GirlyBikini BikiniBra Bra (Baby (BabyRib) Rib) Bum BumBottom Bottom (Baby (BabyRib) Rib) Boy BoyBrief Brief (Cotton (CottonSpandex Spandex Jersey) Jersey) 3329 3329 p68 p68 4308 4308 p72 p72 6308 6308 p115 p115 4311 4311 p74 p74 6311 6311 p114 p114 8316 8316 p85 p85 4316 4316 p84 p84 5399 5399 p104 p104 9330 9330 p106 p106 2300 2300 p98 p98 Girly GirlyCamisole Camisole (Baby (BabyRib) Rib) Fleece FleeceZip Zip Hoody Hoody (California (CaliforniaFleece) Fleece) Terry TerryZip ZipJogger Jogger (Loop (LoopTerry) Terry) Relaxe RelaxePant Pant (Washed (WashedJersey) Jersey) Long LongSleeves Sleeves 4307 4307 p58 p58 Girly GirlyL/S L/STT (Baby (BabyRib) Rib) Bras Bras Tanks Tanks 3308 3308 p70 p70 ����� ����� Girly GirlySpaghetti Spaghetti Sheer Sheer Jersey Jersey����� Tank Racerback �� Racerback ��� ��� Tank (Baby (BabyRib) Rib) (Sheer (SheerJersey) Jersey) ����� ����� ����� ����� ����� ����� ��� � � ����� ����� ����� ��� ����� � � ����� ���� ����� � �� � � ����� ����� Sheer SheerJersey Jersey Spaghetti SpaghettiTank Tank (Sheer (SheerJersey) Jersey) Stretch StretchCotton Cotton Camisole Camisole (Cotton (CottonSpandex Spandex Jersey) Jersey) Classic Girl is our women’s line. It is designed for women of all ages who desire a youthful look. It is neither a “ladies” line, nor a “junior’s” line. Due to the stretch nature of our fabrics, particularly that of our Baby Rib, which has a stretch factor of over 100%, we offer Medium/One Size 4313 4313 p88 p88 Thong Thong (Baby (BabyRib) Rib) Brazilian BrazilianBikini Bikini Panty Panty (Baby (BabyRib) Rib) Invisi-Thong Invisi-Thong (Cotton (CottonSpandex Spandex Jersey) Jersey) Flat FlatBottom Bottom (Baby (BabyRib) Rib) Pants Pants (indicated by M/OS). This size is the perfect choice for T-shirt promotion, as it fits about 80% of women and fits sizes 0-8. Hot HotShort Short (Cotton (CottonSpandex Spandex Jersey) Jersey) Shorts Shorts 5300 5300 p105 p105 Fleece FleecePant Pant (California (CaliforniaFleece) Fleece) 8300 8300 p56 p56 Yoga YogaPant Pant (Cotton (CottonSpandex Spandex Jersey) Jersey) 9300 9300 p107 p107 Terry Terry Lounge LoungePant Pant (Loop (LoopTerry) Terry) Skirt Skirt 7301 7301 p100 p100 5301 5301 p102 p102 Running RunningShort Short (Interlock) (Interlock) Fleece FleeceShort Short (California (CaliforniaFleece) Fleece) 1301 1301 p99 p99 P.E. P.E.Short Short (Thick (ThickKnit KnitJersey) Jersey) 5303 5303 p103 p103 Fleece FleeceSkirt Skirt (California (CaliforniaFleece) Fleece) Page 21 Page 20 ���� ����� ����� �������� �������� �� ������� Panties Panties Jackets Jackets ���� ����� ����� Boy BoyBeater BeaterTank Tank Racerback Racerback Tank Tank Girly Girly����� Tank Tank (2X1 (2X1 Rib) Rib) (2X1 (2X1Rib) Rib) (Baby�Rib) Rib) �������� �������� � � (Baby ������� Style Map: Classic Girl Style Map: Classic Girl T-Shirts T-Shirts Standard American T-Shirts T-Shirt T-Shirt 2105 p152 4001 p147 4000 p146 4121 p159 4177 p158 2105 p152 4001 p147 4000 p146 4121 p159 4177 p158 M434 p122 2410 p126 2412 p124 2001 p120 4400 p129 M434 p122 2410 p126 2412 p124 2001 p120 4400 p129 Unisex Gym T Unisex Fitted Unisex Fine Unisex Ringer T Leisure Shirt Unisex Gym T Unisex Fitted Unisex Fine Unisex Ringer T Leisure Shirt (Mélange T-Shirt Jersey T-Shirt Jersey) (Fine Jersey) (Fine Jersey) Jersey T-Shirt (Fine Jersey) (Fine Jersey) (Fine Jersey) T-Shirt (Baby Rib) (Mélange Jersey) (Baby Rib) (Fine Jersey) Toddler Fine Infant One Piece Infant S/S Lap T Toddler Cap Toddler Cap Toddler Fine Piece Lap TRib) Toddler Cap Toddler Cap Jersey T Infant One Sleeve T Sleeve Raglan (Baby Rib) Infant S/S(Baby Jersey T(Fine Jersey) (Baby Rib) Sleeve T (Baby Rib) Sleeve Raglan (Baby Rib) (Baby Rib) (Fine Jersey) (Baby Rib) (Baby Rib) Long Sleeves Long Sleeves Long Sleeve Long Sleeve Tanks Tanks Sleeveless Jacket Sleeveless Jacket Tanks Tanks 3008 p148 3108 p154 4007 p149 4153 p156 4108 p155 3008 p148 3108 p154 4007 p149 4153 p156 4108 p155 2007 p132 4407 p133 4451 p134 3408 p130 4408 p131 2065 p128 5431 p136 2007 p132 4407 p133 4451 p134 3408 p130 4408 p131 2065 p128 5431 p136 ���� ����� ����� ��� �� ����� ����� ����� Unisex Fleece 2x1 Rib Tank Unisex Tank Unisex Fine Unisex Fitted Unisex L/S Unisex Fine Unisex 2x1 Rib Tank Unisex Tank Fitted Unisex L/S Unisex Fine Zip Jogger (2x1 Rib) (Baby Rib) Unisex Fine Jersey Muscle T Fleece L/S T Raglan Jersey L/S Unisex T Zip Jogger (Baby Rib) Jersey Muscle T Jersey L/S T Jersey) L/S T (Fleece) (Baby Rib) (Baby Rib) Raglan (Baby Rib) (2x1 Rib) (Fine (Fleece) (Baby Rib) (Baby Rib) (Baby Rib) (Fine Jersey) Infant L/S Lap T Toddler Raglan Toddler Tank Infant 2x1 Toddler 2x1 Rib Tank �������� Infant L/S Lap�������� T Toddler 2x1Rib��� Toddler 2x1 Rib � Raglan � Tank ��� Tank (Baby Rib) (Baby � Rib) Toddler (Baby �� Rib) Infant (2x1) RibTank Rib Tank (2x1 Rib) (Baby Rib) (Baby Rib) (Baby Rib) (2x1) Rib ������� ����� ����� ����� �����(2x1����� ����� Rib) Novelties Novelties Novelties Novelties 4009 p150 4010 p151 4009 p150 4010 p151 4905 p140 4409 p138 8437 p139 4905 p140 4409 p138 8437 p139 ���� Dog T Dog T (Baby Rib) (Baby Rib) ����� ����� ��� ��� ����� � � ����� ����� ����� ����� Infant�������� Hat �� Infant Reversible � �������� Infant Hat Bib (Baby Rib) Infant Reversible Bib (Baby Rib) � (Baby Rib) (Baby Rib) Hangover Hat Headband Hangover(Baby Hat Rib) Headband (Baby Rib) (Baby Rib) (Baby Rib) ������� Standard American is our unisex line designed similar to the way T-shirts were in the 70’s and 80’s. Most contemporary T-shirts made by leading brands cater to the Boomer Generation (former hippies who are now in the “relaxed mode”). Our Standard American line is sized for two categories: (1) Men of all ages with a younger build, even if they are larger; (2) Women of all ages who do not desire the form-fitting look of Classic Girl yet refuse to wear the oversized, unshapely T-shirts of the leading conventional brands. ���� �������� �������� �������� ������ ������� ����� ���� ����� � �� � � ����� ����� �������� �������� �������� �������� ������� �������� �������� � ����� ������� ������� ������� �������� �������� � � ������� ������� Classic Baby is our infant and toddler’s line. We have expanded this line to fit infants ranging from 3-24 months up to a toddler’s size 6. Eventually we will have a parallel line of styles similar to our Classic Girl and Standard American lines. Page 23 Page 22 ���� ����� ����� ����� ����� ����� ����� �������� �������� � � � �� ��� ��� ������� ����� ����� ����� ����� ����� ����� Style Map: Classic Baby Style Map: Standard American T-Shirts Carl Boyd Fri, 3 Jan 2003 I just wanted to let all my friends know about this great clothing company my sister found online called American apparel. They have a great business philosophy I think you all will appreciate, as they offer living wages to their workers and are totally sweatshop-free. On top of it, their clothes are very cute and of great quality. It is really great to see corporate business be so socially responsible. Let’s support this trend and spread the word about such a wonderful company. Please check out their website and be sure to read their mission statement Aggie Wein 3 March 2003 Loren Delahoussaye FIDM Good luck to you, your company, your staff and workers. Regards Leon Mon, 24 Mar 2003 I ordered a shirt that I already had a few of, just because it is the best-fitting shirt I have ever seen. I love the products at American Apparel mostly because they all fit incredibly well and are reasonably priced. Thanks for the great service also. Tina Dimitrova 22 Feb 2003 Dear American Apparel, I just finished reading your mission statement and must say I am quite impressed with your philosophy on the dignity of the worker in the workplace. It is a position that is much needed in the world and especially in America today. Although I am sad to see that you do not carry this “philosophy” into your advertising. I am disheartened that you resort to the exploitation of women in your sexual poses of teenage looking girls to sell your women’s products. I recall one small mailer that was on the verge of what I can only describe as soft porn, I threw it away so my nine year old son would not accidentally see it. Does your philosophy on the dignity of the human person stop just short of using sex to sell your product? Your product is very good and the quality sells more than any nipple-clad open mouth little girl will. Please keep this in mind when you make your advertising decisions just as you have with your innovating workplace mentality. Thank you for your time, Tracy N. Bryant Mother of five, and graphic designer. Thu, 27 Feb 2003 Page 25 Page 24 Dov, I visited American Apparel this friday, and to tell you the truth I have never been to a manufaturing plant, but this place blew me away. Very impresive on the setup and the quick production. What you offer to your employees is what should be offered in other factories throughout the world. American Apparel sets an amazing example for any buisness no matter what it is. The company and its employees made me look at my goal career in a whole new way. My dream is to also run a manufacturing firm. I’m sure your a busy man as I’am a busy student so have a great day and THANKS AGAIN. Hi, I felt I had to send you a short note after veiwing your company’s factory on your video. My compliments to what looks like a fantastic company to work for. I’m impressed, I’ve been in the Apparel Industry all my life. I worked my way up the technical ladder to top positions with well known apparel companies. After seeing your video, I regret that I was not aware of American Apparel years ago. I would have jumped at the chance of working for a company like yours, that really not only looks after its people, but also gives them a decent place to work in. I hate to think of all “the hole in the wall” factories I have worked in. Customer Testimonials Customer testimonials I just wanted to write to express my joy at finding a company making reasonably-priced clothes in the US, not to mention a passionately ethical one! It’s been so long since I’ve had American-made clothes on my back. I am a strong advovate of workers’ rights and environmental responsibility, which often go hand-in-hand (The quickest way to reduce environmental impact is to buy local-made goods). I will make AA my first choice for new clothes. I also appreciate your honest advertising and your anti-brand strategy, although I admit I would be proud to wear an AA logo on my chest, just to try to pique peoples’ interest. Shame I found your ad in Readymade AFTER the holidays, or I would have ordered several items! Keep up the great work. Influences: Art & Commercial Art from the (aa) Collection Page 26 Found Commercial Art Purchased in Chinatown (LA) Artist Unknown 24"x24" Offset Mounted on Board (1992) Found Stock News Photos Purchased in NYC Photographers Unknown Fibre Prints (1960s–1970s) “La Compangie” Found Photos Photographer Unknown C-Prints (1980’s) “907312” Benny Chan 65"x32" Archival Inkjet Print (2002) “907311” Benny Chan 60"x34" Archival Inkjet Print (2002) Page 33 Page 32 “The American Apparel Factory” Photos by Richard Edson At the beginning of this year, Los Angeles based photographer Richard Edson was commissioned to document the American Apparel headquarters and factory. Through a black and white documentary approach, Edson’s photographs create a distinctive body of images depicting a modern American factory. Here is a small sample of his work. Page 35 Page 34 Page 37 Page 36 Page 39 Page 38 The American Apparel Women’s Line Classic Girl The American Apparel Women’s Line Classic Girl 100%, we offer Medium/One Size (indicated by M/OS). This size is the perfect choice for T-shirt promotion, as it fits the majority of women. Page 41 Page 40 Classic Girl is our young women’s line designed for women of all ages. Due to the stretch nature of our fabrics, particularly that of our Baby Rib, which has a stretch factor of over Olive Light Blue Teal Baby Blue Navy new new Lemon Gold Red Light Pink Pink Fuchsia Lavender Purple A new twist on a classic, basic style. This lightweight, luxurious T-shirt is similar to a conventional men’s T-shirt but is carefully tailored for a woman’s contours. Our Girly Fine Jersey T is perfect for any type of print or embellishment and is crafted from 100% Combed Ring Spun Cotton Fine Jersey. Page 43 Page 42 S–M/OS–L–XL White Silver Heather Asphalt Black new Natural Crème Brown new Girly Fine Jersey T–Fine Jersey 7/8" Hem 7/8" Hem 2102 Girly Fine Jersey T–Fine Jersey 2102 3/4" Set Collar Shoulder Tape Lime Kelly Green Olive Light Blue Aqua Teal Baby Blue Royal Blue Navy new new Lemon Gold Bright Orange Orange Red Light Pink Pink Fuchsia Lavender Purple 1/2" Binding 7/8" Hem Minimalism refined. The Girly Basic T is our most popular garment to date with millions sold. Crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib. This garment should not be confused with 4321, which has a shorter sleeve length and lacks binding. Page 45 Page 44 XS–S–M/OS–L–XL new White Silver Heather Asphalt Charcoal Black Natural Crème Nude Brown new Girly Basic T–Baby Rib 4305 Girly Basic T–Baby Rib 4305 1/2" Binding Mélange Blue /Navy new Mélange Green / Green Mélange Burgundy / Burgundy 7/8" Blind Stitch Hem A modern version of your old P.E. shirt. Our new Girly Gym T is crafted from a blend of 70% Combed Ring Spun Cotton and 30% polyester. Binding around neck and sleeves creates a refined retro look. This garment is perfect for any transfer or print. Page 47 Page 46 S–M/OS–L–XL new Mélange Tan /Brown new new new Gym T–Mélange Jersey New Fabric M304 new Gym T–Mélange Jersey M304 3/4" Contrast Binding Baby Blue Navy Red Pink Lavender 7/8" Hem The cap sleeve version of our best selling Classic Girl style is crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib. This garment does not have binding on the sleeve, for a more relaxed finish. Page 49 Page 48 XS–S–M/OS–L–XL White Silver Black Crème Nude Brown Girly Cap Sleeve T–Baby Rib 4321 Girly Cap Sleeve T–Baby Rib 4321 1/2" Binding 7/8" Hem Heather/Black Bright Orange/Orange Red/Black Nude/Olive Pink/Aqua Pink/Black Silver/Baby Blue Pink/Burgundy Pink/Fuchsia Lavender/Purple Silver/Asphalt Nude/Brown Silver/Black White/Asphalt White/Baby Blue White/Navy White/Pink White/Black White/Aqua White/Lavender White/Orange White/Red White/Royal Blue White/Silver Cap Sleeve Raglan–Baby Rib Page 51 Express your inner hue with 32 popular color combinations. The Cap Sleeve Raglan is crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib. 4377 Page 50 XS–S–M/OS–L–XL Lime/Aqua Baby Blue/Navy Aqua/Nude Crème/Brown Lavender/Teal Lemon/Kelly Green Lemon/Orange White Black Red Pink Baby Blue Cap Sleeve Raglan–Baby Rib 4377 1/2" Binding 1/2" Binding 7/8" Hem Teal Baby Blue Baby Blue Navy Red Red Pink Purple 1/2" Binding 1/2" Binding Girly Crop Top–Baby Rib 4380 S/S V-Neck–Baby Rib 4356 1/2" Binding 7/8" Hem White Black The Girly Crop Top is a sure attention getter. Crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib. Page 53 Basic and versatile, our original V-neck is crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib. S–M/OS–L–XL Page 52 S–M/OS–L–XL White Black Charcoal 7/8" Hem 7/8" Hem Baby Blue Red Pink Merrow Stitch with Elastic White Black 3/4" Hem new Aerobic Top–Cotton Spandex Jersey 8362 new Aerobic Top–Cotton Spandex Jersey 8362 Merrow Stitch with Elastic Page 55 S–M–L–XL Page 54 Our new Aerobic Top is great for all your fitness and lounge needs. Half-cap sleeves make this top a versatile and comfortable musthave. Crafted from a blend of 95% Combed Ring Spun Cotton and 5% Spandex Jersey. Baby Blue Navy Our new Yoga Pant is guaranteed to move with your every twist and bend. Fold-over waist and slightly flared leg. Crafted from a blend of 95% Combed Ring Spun Cotton and 5% Spandex Jersey. Page 57 Page 56 XS–S–M–L–XL White Heather Black 3/4" Hem new Yoga Pant– Cotton Spandex Jersey Inseam Length 33" (M) 8300 new Yoga Pant– Cotton Spandex Jersey 8300 5" Waistband Fold Over Kelly Green Baby Blue Navy A long sleeve version of our most popular style, this garment is crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib. Page 59 Page 58 S–M/OS–L–XL White Silver Heather Charcoal Black Crème Nude Brown Lemon Bright Orange Orange Red Pink Lavender 7/8" Hem Girly L/S T–Baby Rib 1/2" Binding 4307 Girly L/S T–Baby Rib 4307 1/2" Binding Kelly Green Olive Baby Blue Red Brown Baby Blue Navy Red Pink Crème Brown 7/8" Hem Turtleneck-Baby Rib 1/2" Binding 1/2" Binding 4393 L/S V-Neck-Baby Rib 4376 5 1/2" Finished, 2 3/4" Folded White Charcoal Black Perfect for Fall and Winter, our Turtleneck is crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib. Page 61 Crafted with the perfect V-neckline, this garment offers simple, classic elegance. Made from 100% Combed Ring Spun Cotton 1x1 Baby Rib. S–M/OS–L–XL Page 60 S–M/OS–L–XL White Black 2" Set Cuff 7/8" Hem Baby Blue White Asphalt Black The perfect garment for a relaxed, elegant look. A slightly scalloped neckline makes this T comfortable and sexy. Crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib. The perfect garment for all seasons. Our Girly 3/4 Boat Neck features a fitted silhouette. Crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib. 7/8" Hem 7/8" Hem Page 63 M/OS–L–XL M/OS–L–XL Page 62 White Asphalt Black 7/8" Hem 7/8" Hem Girly 3/4 Boat Neck– Baby Rib 3/8" Binding 4344 Girly Morocco L/S T– Baby Rib 4361 3/8" Binding Heather/Baby Blue Heather/Black Heather/Navy Heather/Orange Lemon/Fuchsia Lemon/Baby Blue Red/Black Red/Orange Bright Orange/Orange Pink/Baby Blue Pink/Burgundy Pink/Fuchsia Pink/Red Pink/Asphalt Lavender/Purple Silver/Asphalt Nude/Brown Silver/Black White/Asphalt White/Baby Blue White/Navy White/Pink White/Red White/Black White/Aqua White/Lavender Girly 3/4 Sleeve Raglan–Baby Rib Page 65 One of our top sellers, this Raglan speaks for itself. Now available in even more color combinations. Crafted from 100% combed 1x1 Baby Rib cotton. 4353 Page 64 XS–S–M/OS–L–XL Lime/Aqua Lime/Kelly Baby Blue/Navy Black/Pink Black/White Black/Black Royal/Navy Charcoal/Black White Girly 3/4 Sleeve Raglan–Baby Rib 4353 1/2" Binding 7/8" Hem 7/8” Hem Kelly Green Olive Baby Blue Navy Baby Blue Navy 7/8" Hem 1/2" Binding Pink 7/8" Hem Girly Sleeveless Hoody–Baby Rib 7/8" Hem 4396 Girly Long Sleeve Hoody–Baby Rib 4398 7/8" Hem White Black This sporty style is a sleeveless version of our popular long sleeve hoody. Crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib. Great alone or layered with 4307, our Long Sleeve Crew. Page 67 A sporty classic, our Long Sleeve Hoody is tailored for comfort and style. Crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib. M/OS–L Page 66 S–M/OS–L–XL White Asphalt Black 7/8" Hem 2X1 Rib Rib 2X1 3/8" Armhole Binding new Racerback Tank–2X1 Rib new Racerback Tank–2X1 Rib 3329 3329 3/8" Binding A sporty take on our Boy Beater Tank, style 3308. Crafted from 100% Combed Ring Spun Cotton 2x1 Rib. Page 69 Page 68 S–M/OS–L–XL White Black 7/8" Hem Olive Baby Blue Navy 2x1 Ribbing 7/8" Hem Our women’s version of an old classic tank style. Crafted from 100% Combed Ring Spun Cotton 2x1 Rib with wider textured ribbing, this stretchy garment is also perfect for printing. Page 71 Page 70 XS–S–M/OS–L–XL White Heather Asphalt Black Crème Brown Red Pink 3/8" Armhole Binding Boy Beater Tank–2x1 Rib 3308 Boy Beater Tank–2x1 Rib 3308 3/8" Binding Baby Rib Olive Baby Blue Navy 7/8" Hem Our super soft Girly Tank offers comfort with a fitted silhouette. Crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib. Now available in two-tone ringer contrast. Page 73 Page 72 S–M/OS–L–XL White Heather Black new new new new Navy/Baby Blue Red/White Teal/White White/Baby Blue Red Pink Fuchsia Lavender 3/8" Armhole Binding Girly Tank–Baby Rib 4308 Girly Tank–Baby Rib 4308 3/8" Binding Crème Nude Brown new new Lemon Gold Bright Orange Orange Red Light Pink Pink Fuchsia Lavender Purple Light Blue Aqua Teal Baby Blue Royal Blue Navy Lime Kelly Green Olive Girly Spaghetti Tank–Baby Rib 4311 Page 74 XS–S–M/OS–L–XL White Silver Heather Asphalt Black Girly Spaghetti Tank–Baby Rib 4311 Page 75 A must-have for summer. Our most popular spaghetti tank is crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib. 1/2" Binding 7/8" Hem Olive Baby Blue Olive Aqua Teal Baby Blue Navy 3/8" Binding 7/8" Hem Nude Brown White Black Red Pink Crème Brown Summer Simplicity. Our One Shoulder Top is crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib. Page 77 Classic style. Our Girly Muscle T is perfect for any type of print or embellishment and is crafted from 100% Combed Ring Spun Cotton Fine Jersey. M/OS–L S–M/OS–L–XL Page 76 White Silver Asphalt Black Lemon Red Pink Lavender Purple 3/4" Set Armhole 7/8" Hem Girly One Shoulder Top–Baby Rib 4389 Girly Fine Jersey Muscle T–Fine Jersey 2165 3/4" Set Collar Shoulder Tape Baby Blue Red Pink Baby Blue Brown Brown Lemon Red Fuchsia Sleeveless V Neck–Baby Rib 3/8" Binding 3/8" Binding 4366 Sleeveless Crew–Baby Rib 4365 7/8" Binding 7/8" Binding 7/8" Hem A sleeveless classic. Crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib, our Sleeveless V-Neck offers a flattering fit with a wider-inch neck and sleeve binding. Page 79 Simple and effortless, this is a great garment to print or embellish on. Crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib. S–M/OS–L–XL Page 78 S–M/OS–L–XL White Black White Black 7/8" Hem new Cut Out–Baby Rib Raw Edge Raw Edge 4385 new Cut Out–Baby Rib 4385 No Shoulder Seam Exposed Overlock Raw Edge Page 81 O/S Page 80 A special limited edition style, the Cut Out is fit for any fashionista. Crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib with unfinished edges. No dryer please. Contact customer service for information about colors. Elastin Inside 3/8" Binding Red Pink Baby Blue 17" Strap Length White/Black Red Elastin Inside 3/8" Binding Girly All Around Halter–Baby Rib 4391 Girly Interlock Halter–Interlock 7381 17" Strap Length Page 83 Comfortable and sexy. Our Girly All Around Halter is made from 100% Combed Ring Spun Cotton 1x1 Baby Rib. M/OS M/OS Page 82 This midriff-baring style ties around the neck and back. Crafted from 100% Combed Ring Spun Cotton Interlock, our Interlock Halter is a sure attention-getter. White Black White Black 7/8" Hem Baby Blue Baby Blue Red Pink Red Pink Fuchsia Lavender Nude Brown White Silver Black White Black Page 85 With the comfort of cotton and the stretch of spandex, this sexy camisole looks great with all our pants, shorts, and panties. Crafted from a blend of 95% Combed Cotton and 5% Spandex. S–M–L–XL 1–2–3 Page 84 Perfect for both inner and outerwear, our Girly Camisole is crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib. 3/4" Hem new Stretch Cotton Camisole–Spandex Jersey 8316 Girly Camisole–Baby rib 4316 1/4" Binding 3/8" Fold Over Elastic 7/8" Hem Baby Blue Baby Blue 2 Ply Baby Rib 3/8" Fold Over Elastic Red Pink Fuchsia Red Pink Fuchsia Elastic Inside 1/2" Binding Interlock Bra–Interlock 7319 Girly Bikini Bra–Baby Rib 4310 16" Strap Length White Black Designed for comfort and style, our Interlock Bra is perfect to wear beneath all our tops. Crafted from 100% Combed Ring Spun Cotton Interlock. Page 87 Influenced by Dov’s trip to the beaches of Thailand, the Bikini Bra can be worn as both inner and outerwear. Crafted from 2-ply 100% Combed Ring Spun Cotton 1x1 Baby Rib, this garment offers support and stretch. 1–2 1–2 Page 86 White Black Baby Blue/Navy Lavender/Purple Silver/Black White/Pink White/Baby Blue Nude Brown 3/8" Fold Over Elastic Baby Blue Lime Red Pink Nude Aqua Teal Baby Blue Royal Blue Lemon Orange Red Pink Fuchsia Lavender Purple Ultra Flat Page 89 Virtually invisible under your most formfitting garments. Low-rise, edged with a fine, stretchy stitch that eliminates the usual visible lines. Crafted from a blend of 95% Combed Ring Spun Cotton and 5% Spandex Jersey with a 100% combed cotton crotch. S–M–L–XL 1–2–3 Page 88 Our Thong looks, feels, and fits like no other. Made to fit low, this thong is a must-have. Crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib with matching elastin trim. White Black White Silver Asphalt Black new Natural Nude Brown Merrow Stitch with Elastic new Invisi–Thong–Cotton Spandex Jersey 8312 Thong–Baby Rib 4313 3/8" Fold Over Elastic Baby Blue Red Pink White Black new Brazilian Bikini Panty–Baby Rib 4318 new Brazilian Bikini Panty–Baby Rib 4318 3/8" Fold Over Elastic Fuller Coverage Page 91 1–2 Page 90 A sexy addition to our panty line, the Brazilian Bikini is low cut and daring. Crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib, this panty has a narrow back and string sides. Light Blue Aqua Teal Baby Blue Royal Blue Baby Blue Lime Bum Bottom–Baby Rib 4315 Flat Bottom–Baby Rib 4314 Red Pink Fuchsia Lemon Orange Red Pink Fuchsia Lavender Purple 3/8" Fold Over Elastic Nude Brown Page 93 This modern twist to the classic brief is designed for both comfort and style. V-front and rounded, fuller bottom make our Bum Bottom unique. Crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib. 1–2 1–2–3 Page 92 70’s inspired, our Flat Bottom panty fits low and is cut to flatter. Crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib with matching elastin trim. White Black White Silver Asphalt Black Crème Nude Brown 3/8" Fold Over Elastic Baby Blue Red Pink Fuchsia White Black Hot Short–Cotton Spandex Jersey 8301 Hot Short–Cotton Spandex Jersey 8301 3/4" Hem 3/4" Hem Page 95 S–M–L–XL Page 94 Ultra fresh. Ultra sexy. Our Hot Short is crafted from a blend of 95% Combed Ring Spun Cotton and 5% Spandex Jersey. This super short, low-waist style offers amazing stretch. White/Baby Blue Fuchsia/Pink Red/White 3/8" Binding Elastin In Leg Binding new Boy Brief–Cotton Spandex Jersey 8315 new Boy Brief–Cotton Spandex Jersey 8315 Waist Elastic 1 1/8" Page 97 S–M–L–XL Page 96 Influenced by the classic men’s brief, these sexy panties have an authentic fly and soft waistband. Wear them to bed or underneath any of our shorts or pants. Crafted from a blend of 95% Combed Ring Spun Cotton and 5% Spandex Jersey. Baby Blue Royal Blue Navy Baby Blue 1 1/4" Elastic Behind Folded Waistband White Black new 7/8" Hem Revisit gym class in our new P.E. Short. Soft yet durable. Crafted from Thick-Knit Jersey, a blend of 50% Combed Ring Spun Cotton and 50% polyester. This fabric is similar to conventional jersey. Page 99 Loose fitting and lightweight, our most comfortable pant is ideal for both daywear and loungewear. This garment sports a fold-over waist and drawstring. Crafted from 100% Combed Ring Spun Cotton Fine Jersey. Pre-laundered for minimal shrinkage. 2" Side Vent S–M–L–XL–2XL Page 98 XS-S-M/OS-L-XL White Heather Asphalt Black Bottom: 1" Hem Red Pink Inseam 32 1/4" (M/OS) new P.E. Short–Thick-Knit Jersey 1301 Relaxe Pant–Washed Jersey 2300 1 1/2" Fold Over Waist Band with Silver Eyelets Teal/White White/Baby Blue Running Short–Interlock 7301 Running Short–Interlock 7301 3/8" Binding What was old is new again. Our Running Short is the most popular look for shorts this season. Crafted from 100% Combed Ring Spun Cotton Interlock. Page 101 Page 100 XS–S–M/OS–L–XL Black/Pink Brown/Nude Navy/Baby Blue Red/White 1" Hidden elastic in Waistband Baby Blue Navy Red Raw Edge A-line and short, our new Fleece Skirt is crafted from 100% Combed Ring Spun Cotton California Fleece. Page 103 This sporty style offers comfort and mobility. Lightweight, the Fleece Short is crafted from 100% Combed Ring Spun Cotton California Fleece. White Black 3/4" Hem S–M/OS–L–XL Page 102 XS–S–M/OS–L–XL White Asphalt Black Brown 3/4" Hem with Drawstring new Fleece Skirt–California Fleece 5303 Fleece Short–California Fleece 5301 3/4" Hem with Drawstring Baby Blue Navy Baby Blue Navy 2 1/2" Set Cuff Red Red 2 1/2" Set Band Fleece Pant–California Fleece 3/4" Hem 5300 Brown 3/4" Hem White Asphalt Black Flared Bottom Page 105 Stylish and comfortable, our Girly Fleece Zip Hoody is fit for all occasions. Crafted from 100% Combed Ring Spun Cotton California Fleece, this fabric is lighter in weight than traditional fleece. For gym goers and exercise loathers, our California Fleece pant is both fashionable and comfortable. Crafted from 100% Combed Ring Spun Cotton California Fleece, this garment has a low waist with drawstring and a slightly flared leg. This fabric is lighter in weight than traditional fleece and does not pill. XS–S–M/OS–L–XL ––Page 104 XS–S–M/OS–L–XL White Asphalt Black Brown Fleece Zip Hoody–California Fleece 5399 3/8" Hoody Binding Baby Blue Baby Blue Tan Brown Great alone or with our Terry Zip Jogger. Slightly flared for a sleek look, these pants are a must-have for afternoons by the pool or great for anytime loungewear. Crafted from a blend of 80% Combed Ring Spun Cotton and 20% Polyester. Page 107 Our new Loop Terry Jogger is crafted from a blend of 80% Combed Ring Spun Cotton and 20% Polyester. Ultra comfortable, this garment is perfect daywear or loungewear. S–M–L–XL S–M–L–XL ––Page 106 White Black 2 1/2" Set Band new Concealed Pocket White Black new Tan Brown 3/4" Hem new Terry Lounge Pant–Loop Terry 1" Hidden Elastic in Waistband 9300 new Terry Zip Jogger–Loop Terry 9330 High Collar 1 1/2" Set Cuff Light Blue Navy new White Black Crème Brown Light Pink 3/4” Hem Sheer Jersey Cap Sleeve Raglan–ISheer Jersey Merrow Edge 6377 Sheer Jersey Cap Sleeve Raglan–ISheer Jersey 6377 Merrow Edge Page 109 S-M/OS-L Page 108 Stretchy and comfortable, our Sheer Jersey Cap Sleeve Raglan is crafted from 100% Combed Ring Spun Cotton Sheer Jersey. Special details include fine merrow stitching around neck and shoulders. Reversible: Front/Back Light Blue Light Pink Light Blue Navy new 3/4" Hem White Black Reversible: Back/Front White Black Crème Brown Crème Brown Light Pink Merrow Edge Sheer Jersey 2-Sided Top–Sheer Jersey Merrow Edge 6322 Sheer Jersey 3/4 Boat Neck–Sheer Jersey 6344 Marrow Edge Page 111 Stretchy and fitted, this shoulder clinging style is sexy and elegant. Crafted from 100% Combed Ring Spun Cotton Sheer Jersey with merrow stitching around the sleeves and neck. Two is always better than one. Our Two-Sided Top is a unique reversible front to back, back to front style. Wear it as a scooped or slight crew neck cap sleeve. Slight cap sleeves make for a delicate fit around the shoulders with merrow stitching around the sleeves and neck. Crafted from 100% Combed Ring Spun Cotton Sheer Jersey. S–M/OS–L Page 110 S–M/OS–L 3/4" Hem 3/4" Hem Light Blue Navy new Light Pink Crème Brown White Black Sheer Jersey Long Sleeve–Sheer Jersey 3/4" Hem 6307 new Sheer Jersey Long Sleeve–Sheer Jersey 6307 1/4" Binding Merrow Edge Page 113 S–M/OS–L Page 112 Our newest addition to the Sheer Jersey line, this sexy top has extra long sleeves and body for refined elegance. Crafted from 100% Combed Ring Spun Cotton Sheer Jersey. Light Blue Light Blue Crème Brown 3/4" Hem Page 115 Sheer perfection. Our Sheer Jersey Racerback Tank is soft, sexy, super lightweight and fitted. Crafted from 100% combed Sheer Jersey cotton, special details include merrow edges around neck and sleeve. S–M/OS–L S–M/OS–L Page 114 Style. Flexibility. Comfort. Crafted from 100% Combed Ring Spun Cotton Sheer Jersey, our Sheer Jersey Spaghetti Tank is super lightweight and luxurious. White Black 3/4" Hem White Black Crème Brown Light Pink Light Pink Merrow Edge Sheer Jersey Racerback–Sheer Jersey Merrow Edge 6308 Sheer Jersey Spaghetti Tank–Sheer Jersey 6311 3/8" Binding Page 117 Page 116 The American Apparel Unisex/Men’s Line Standard American Standard American hippies who are now in the “relaxed mode”). Our Standard American line is sized for two categories: (1) Men of all ages with a younger build, even if they are larger; (2) Women of all ages who do not desire the form fitting look of Classic Girl yet refuse to wear the oversized, unshapely T-shirts of the mass market brands. Page 119 Page 118 Our unisex line is designed similar to the way T-shirts were in the 70’s and 80’s. Most contemporary T-shirts made by other leading brands cater to the Boomer Generation (former Kelly Green Olive Light Blue Teal Baby Blue Royal Blue Navy new Lemon Gold Orange Red Light Pink Pink Purple new American Apparel sets a new standard for T-shirts. Our 2001 is refined with a tailored fit and is one of the softest and smoothest T-shirts in the imprintable market. Made from the finest cotton yarn, this T-shirt is perfect for any type of print or embellishment. Crafted from 100% Combed Ring Spun Cotton Fine Jersey. Page 121 Page 120 S–M–L–XL–2XL–3XL White Silver Heather Asphalt Black new Natural Crème Brown new 1" Hem Unisex Fine Jersey T-Shirt–Fine Jersey Shoulder Tape Subash D’Souza, Computer Programmer at American Apparel. Born in Kuwait. 2001 Unisex Fine Jersey T-Shirt–Fine Jersey 2001 3/4" Set Collar new new new new 7/8" Blindstitch Hem We’ve reinvented the old gym tee. Our new Mélange fabric, crafted from a blend of 70% Combed Ring Spun Cotton and 30% polyester, offers a comfortable, stylish fit and is perfect for any transfer or print. Page 123 Page 122 S–M–L–XL–2XL Mélange Blue /Navy Mélange Green /Kelly Green Mélange Burgundy /Burgundy Mélange Tan /Brown new Unisex Gym T–Mélange Jersey 7/8" Blindstitch Hem M434 new Unisex Gym T–Mélange Jersey M434 3/8" Contrast Binding Baby Blue Red Pink Leisure Shirt–Fine Jersey 4 Buttons 2412 Leisure Shirt–Fine Jersey 2412 Collar Fusing Inspired by a $1.99 polyester shirt Dov found in Chinatown, the Unisex Leisure Shirt has been uniquely designed for fashion and comfort. This garment has an exquisite handmade placket and form fitting shoulders. Crafted from 100% Combed Ring Spun Cotton Fine Page 125 Page 124 S–M–L–XL–2XL White Asphalt Black Crème Brown 1" Hem 1" Hem White/Asphalt White/Black White/Navy White/Red Heather/Black Heather/Navy Silver/Asphalt A twist to a traditional style, this garment features a solid body with contrasting Baby Rib binding around neck and sleeve. Crafted from 100% Combed Ring Spun Cotton Fine Jersey. Page 127 Page 126 S–M–L–XL–2XL Baby Blue/Navy Brown/Nude Unisex Ringer T-Shirt–Fine Jersey 3/4" Binding 1" Hem 2410 Unisex Ringer T-Shirt–Fine Jersey 2410 3/4" Binding Navy Baby Blue Navy Red 3/4" Set Armhole 1" Hem 1" Hem Unisex Fitted T-Shirt–Baby Rib 3/4" Binding 4400 Page 129 Due to the stretch properties of the fabric, this unisex garment fits like no other and is perfect for both men and women. Crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib. S–M–L–XL–2XL S–M–L–XL–2XL Page 128 Sporty yet classic, our Unisex Fine Jersey Muscle T is crafted from 100% Combed Ring Spun Cotton Fine Jersey. White Heather Asphalt Black 1" Hem White Silver Asphalt Black Unisex Fine Jersey Muscle T–Fine Jersey 2065 3/4" Set Collar Shoulder Tape 2X1 Rib Baby Rib Navy 3/4" Hem White Black This sporty tank style speaks for itself. Crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib, this garment is great alone or layered. Page 131 A fresh take on our men’s classic 4408, this tank has distinctive wider, textured 2x1 ribbing. Crafted from 100% Combed Ring Spun Cotton 2x1 Rib. M–L–XL M–L–XL Page 130 White Black Red 2x1 Ribbing 3/8" Binding 1" Hem Unisex Tank–Baby Rib 2x1 Rib Tank–2x1 Rib 1/2" Binding 4408 3408 3/8" Binding Baby Blue Navy Red Baby Blue Navy 1" Hem 1" Hem Classic and versatile, our Unisex Baby Rib Long Sleeve T is crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib. Page 133 Classic style. Classic fit. Our Unisex Fine Jersey Long Sleeve T is crafted from 100% Combed Ring Spun Cotton Fine Jersey. White Heather Asphalt Charcoal Black Brown Red Brown 2" Set Cuff 1" Hem M–L–XL–2XL Page 132 S–M–L–XL–2XL White Heather Asphalt Black Unisex Fitted L/S T–Baby Rib 3/4" Binding 4407 Unisex Fine Jersey L/S T–Fine Jersey 2007 3/4" Set Collar Shoulder Tape Baby Blue/Navy Baby Blue/Orange White/Black White/Heather White/Kelly Green White/Navy White/Red Silver/Asphalt Red/Black Orange/Navy Unisex L/S Raglan–Baby Rib 4451 Unisex L/S Raglan–Baby Rib 4451 3/4" Binding 1" Hem 1" Hem Page 135 M–L–XL Page 134 A modern version of the traditional baseball raglan, this garment is sporty with a tailored fit. Crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib with contrasting collar and sleeve. Baby Blue Navy Red Brown White Black Asphalt 2 3/4" Set Band Page 137 S–M–L–XL–2XL Page 136 Our sporty Zip Jogger is casual and functional. Zip it up to the top for a high-collared look or wear it loosely for that classic aesthetic. This fabric is lighter in weight than traditional fleece and does not pill. We have perfected this item by making it a bit shorter this season. Crafted from 100% Combed Ring Spun Cotton California Fleece. Unisex Fleece Zip Jogger–California Fleece 2 1/2" Set Cuff 5431 Unisex Fleece Zip Jogger–California Fleece 5431 High Collar Baby Blue Red White Black White Black Asphalt Page 139 Guaranteed to fit any head, this extremely versatile accessory can be worn as a sweatband or hairband. Crafted from a blend of 2-ply 95% Combed Ring Spun Cotton and 5% Spandex Jersey. M M Page 138 For hipsters and youngsters alike, our Hangover Hat is crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib. Headband–Spandex Jersey 2" Hem 8437 Hangover Hat–Baby Rib 4409 2" Wide new Dog T–Baby Rib new Dog T–Baby Rib 4905 4905 Hedkayce is 5 yrs old. She was found on Van Nuys Blvd. and belongs to American Apparel founder, Dov Charney. Heather Black Orange/Royal Blue Pink/Silver Teal/Purple 3/8" Binding new Because dogs are people too, we have created the perfect one-piece garment for your pet. Just like our best selling Classic Girl and Standard American T’s, this style is crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib. Page 141 Page 140 S–M–L–XL–2XL 3/8" Binding Page 143 Page 142 The American Apparel Baby/Toddler Line Classic Baby Classic Baby American lines—offering the same great fit, exceptional quality, and design innovation unique to American Apparel. We are continuously adding new styles and sizes to this evolving line so be sure to check our website often for updates. Page 145 Page 144 Classic Baby is our infant and children’s line. Recently expanded, this line now features garments fitting infants 3-24 months up to a children’s size 6. American Apparel plans to expand this division and eventually we will have a parallel line of styles to our Classic Girl and Standard Baby Blue Baby Blue 3 Snap Closure new new new Pink Lemon Pink Red Lemon Lavender 3/8" Binding White Black White Black Heather new Back by popular demand, our Infant Short Sleeve One Piece is crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib. This garment is boutique quality while providing great fit and comfort. Page 147 One of our top sellers in the Classic Baby line, the Infant Short Sleeve Lap T is crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib. This garment maintains a delicate, high-end look that sets it apart from all other Lap T’s on the market. 3/6m–6/12m–12/18m–18/24m Page 146 3/6m–6/12m–12/18m–18/24m 3/8" Binding 3/4" Hem new Infant One Piece–Baby Rib 3/8" Binding 3/8" Binding 4001 Infant S/S Lap T–Baby Rib 4000 Emma Camacho, a Classic Baby. Daughter of Daisy, American Apparel receptionist and office manager. Daisy was born in Michoacan. Emma was born in LA. Baby Blue Baby Blue Pink Pink 3/8" Binding 3/4" Hem White Black White Black Inspired by one of our best selling Classic Girl and Standard American styles and crafted from 100% Combed Ring Spun Cotton 2x1 Rib with wider textured ribbing, this baby tank is the most innovative style to ever hit the infant garment market. Transcend the seasons with our soft Infant Long Sleeve Lap T. A great basic piece for any baby. Crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib. Page 149 Page 148 3/6m–6/12m–12/18m–18/24m 3/8" Hem new Infant L/S Lap T–Baby Rib 3/6m–6/12m–12/18m–18/24m 3/8" Binding 3/8" Hem 4007 new Infant 2x1 Rib Tank–2x1 3008 3/8" Binding Baby Blue Pink Red Lemon Lavender Velcro Finish White Black Heather White/White Baby Blue/Navy White/Pink 3/8" Binding new Infant Reversible Bib–Baby Rib 4010 new Infant Hat–Baby Rib 4009 2 1/2" Hem Page 151 O/S O/S Page 150 Our Infant Hat is soft and perfect for little heads. This perfect accessory to coordinate with our Classic Baby styles is crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib. Form and function. Our Reversible Infant Bib is crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib and is made to withstand wash and wear. Features velcro for comfort and is reversible for convenient use and creative printing or embellishment. Page 153 2–4–6 Page 152 Baby Blue Navy Red White Black Heather The Short Sleeve Fine Jersey T is new to our Classic Baby line. Constructed from the same lightweight, luxurious 100% Combed Ring Spun Cotton Fine Jersey as our Standard American and Classic Girl styles, this piece is carefully tailored to fit any active youth. This garment also provides a perfect surface for any type of print or embellishment. new Toddler Fine Jersey T-Shirt–Fine Jersey 3/4" Hem 3/4" Hem 2105 new Toddler Fine Jersey T-Shirt–Fine Jersey 2105 3/4" Set Collar Baby Blue Pink Pink Toddler Tank–Baby Rib 3/8" Binding 4108 3/8" Binding 3/4" Hem Page 155 Cute, comfy, and stylish. Our Toddler Tank is comfortable and durable. Crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib. 2–4–6 2–4–6 Page 154 A supersoft classic, this tank is perfect for warm weather or layering. Crafted from 100% Combed Ring Spun 2x1 Rib, this garment has wider, textured ribbing White Black 3/8" Binding 3/4" Hem White Black new Toddler 2x1 Rib Tank–2x1 Rib 3108 3/8" Binding Baby Blue/Red Baby Blue/Red Pink/Asphalt Lavender/Purple 3/4” Hem 3/4” Hem White/Baby Blue White/Black White/Pink White/Red Heather/Navy new new Toddler Raglan–Baby Rib 4153 Toddler Raglan–Baby Rib 4153 1/2” Binding Page 157 2-4-6 Page 156 Crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib, this sporty and colorful style offers both comfort and fashion fit for any little prince or princess. Red Pink/Fuchsia 3/8" Binding 3/4" Hem Pink Lavender 3/8" Binding Page 159 Finally a little girl’s style fit for a princess. Derived from one of our most popular Classic Girl styles, the Toddler Cap Sleeve T is crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib. 2–4–6 2–4–6 Page 158 Pretty and perfect. This top is great for any type of embelishment and is crafted from 100% Combed Ring Spun Cotton 1x1 Baby Rib. White Black Lavender/Purple Lime/Aqua 3/4" Hem 3/4" Hem new Toddler Cap Sleeve T–Baby Rib 4121 new Toddler Cap Sleeve Raglan–Baby Rib 4177 3/8" Binding Wholesale: www.americanapparelstore.com How To Order Custom Orders: Our entire line is available to consumers on our online store at: americanapparelstore.com We accept all major credit cards. Order by phone, fax, or email. American Apparel has two distribution facilities—our Los Angeles manufacturing center and our Canadian distribution center in Montreal, Quebec. Order from us directly or from one of our authorized regional distributors, located throughout the United States, Europe, Mexico, Canada, and Japan. We are very supportive of our distributor network. For an up-to-date list of distributors, please check out our web site www.americanapparel.net and click on the “Wholesale” tab. For custom order inquiries contact customorders@americanapparel.net Same Day Shipping Everything in this catalogue and on our web site is available on immediate same day shipping unless we are out of stock. Turnaround on out of stock items is generally 1-2 weeks. Catalogue Requests We offer two versions of our catalogue: a regular American Apparel version which contains our contact and ordering information and a generic/blank version which does not contain contact information. There is no charge for regular American Apparel catalogue orders under 20. Charges thereafter are 30 cents per unit. There is a 30 cent per unit charge for ASI catalogs. To request either version of our catalogue visit our web site at: www.americanapparel.net/catalogue Order Form Requests Online Catalog/Product Gallery: www.americanapparelstore.com or www.americanapparel.net/product Wholesale Pricelist: www.americanapparel.net/pricelist Order Catalogues: www.americanapparel.net/catalogue Download a PDF Catalogue: www.americanapparel.net/pdfcatalogue Download a PDF Odrer Form: www.americanapparel.net/orderform Distributor Listings: www.americanapparel.net/wholesale Shipping Information: www.americanapparel.net/wholesale Terms & Conditions: www.americanapparel.net/terms Up To Date Product Matrix: www.americanapparel.net/matrix Web Resources Quick Reference How To Order Consumers: American Apparel order forms can be downloaded from our web site at www.americanapparel.net/orderform Minimums: Page 161 Page 160 There are no minimums. Sample orders are welcome. There are also no minimum orders for any item available in this catalogue or on our web site. Please check our web site for all the latest style availability. American Apparel™ American Apparel (US HQ/Factory) 747 Warehouse St Los Angeles, CA 90021 Tel.: (213) 488-0226 Fax.: (213) 488-0334 E-mail: info@americanapparel.net Canadian Clients: We have a full distribution centre in Montreal American Apparel (Canadian HQ/ Distribution Centre) 350 de Louvain O., suite 203 Montreal, QC. H2N-2E8 Tel.: (514) 939-0245 Fax.: (514) 939-0695 E-mail: canada@americanapparel.net