Diablo Online Media Kit

Diablo Online Media Kit
Diablo Publications: Diablo magazine | Napa Sonoma magazine | Diablo Arts magazine | Concierge visitors guides |
Tri-Valley, California Visitors Guide | Diablomag.com | Diablo Custom Publishing | DCPubs.com
Diablo magazine • 2520 Camino Diablo • Walnut Creek, CA 94597 • (925) 943-1111 • Fax (925) 943-1045 • www.diablomag.com
The Gateway to East Bay Living
Every month, thousands of San
Francisco East Bay residents get
more of what they love about Diablo
magazine at Diablomag.com.
In addition to a range of editorial
content—from personalities and
community, to style, shopping, dining,
entertainment, and travel—you’ll find
searchable archives, an expanded
resource directory, and a digital edition
of the current issue. From restaurant
reviews, travel tips, party pix, blogs, and
videos, Diablomag.com is the trusted
resource for life in the East Bay.
Be a part of diablomag.com and
receive:
Increased Exposure: Reach thousands of
visitors each month while they are actively
searching for information, products, and
services.
Extended Branding: Reinforce the power
of your print messaging and increase overall
awareness.
Direct Response: Allow potential customers
the ability to click through to your website and
reach you 24 hours a day, seven days a week.
Detailed Campaign Tracking: Track the
success of your online campaign with detailed
performance reports.
Diablo Publications: Diablo magazine | Napa Sonoma magazine | Diablo Arts magazine | Concierge visitors guides |
Tri-Valley, California Visitors Guide | Diablomag.com | Diablo Custom Publishing | DCPubs.com
Diablo magazine • 2520 Camino Diablo • Walnut Creek, CA 94597 • (925) 943-1111 • Fax (925) 943-1045 • www.diablomag.com
2012 Diablo Web Category Sponsorships
Category sponsorship allows your logo to be prominently displayed on every page
within a given category and all subsequent search pages within that category.
[ 300 px x 90 px ]
Benefits:
Rates:
>Prominent placement on every page served/tagged page
within a category
$500 per month per section
Rates are subject to change
>Category Exclusivity
>Logo/banner linked to sponsor’s website
Categories Available
(exclusive to one advertiser per month per section)
Materials required:
>300 px x 90 px banner submitted in a JPG or GIF format,
no animation
>Linking url
Home page
Faces
Food + Drink
Home + Design
Style
Travel
What’s Happening/Calendar
Diablo Publications: Diablo magazine | The Walnut Creek Book | Napa Sonoma magazine | Diablo Arts magazine |
Concierge visitors guides | Tri-Valley, California Visitors Guide | DiabloMag.com | Diablo Custom Publishing | DCPubs.com
Diablo magazine • 2520 Camino Diablo • Walnut Creek, CA 94597 • (925) 943-1111 • Fax (925) 943-1045 • www.diablomag.com
Diablomag.com and A-List Ad Specs
Online advertising units available
Leaderboard
[ 728 px x 90 px ]
Banner
[ 468 px x 60 px ]
Island
[ 300 px x 250 px ]
Wide Skyscraper
Skyscraper
[ 160 px x 600 px ]
[ 120 px x 600 px ]
Category Sponsorship
[ 300 px x 90 px ]
Diablo Publications: Diablo magazine | Napa Sonoma magazine | Diablo Arts magazine | Concierge visitors guides |
Tri-Valley, California Visitors Guide | Diablomag.com | Diablo Custom Publishing | DCPubs.com
Diablo magazine • 2520 Camino Diablo • Walnut Creek, CA 94597 • (925) 943-1111 • Fax (925) 943-1045 • www.diablomag.com
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Ad Specs
Ad Unit Sizes (maximums) Dimensions File Size
Gif/Jpg
Backup
File Size
Flash Limit
728 x 90
40K Max
40K Max
Wide Skyscraper 160 x 600
40K Max
40K Max
*Skyscraper 120 x 600
40K Max
40K Max
Island Unit 300 x 250
40K Max
40K Max
Banner Ad
40K Max
40K Max
Leaderboard
468 x 60
*Please provide only the wide skyscraper OR the skyscraper, but not both.
Accepted File Types
JPG/GIF/SWF
Accepted Third Party File Types
Eyeblaster/DoubleClick/PointRoll
File Format
Macromedia Flash 7 Compatible SWF file
Animation
15 seconds maximum; includes multiple loops
Frame Rate
Maximum frames per second: 18
Ideal frames per second: 12
Backup gif/jpg
A backup gif/jpg must be provided for non-flash users. This gif/jpg should follow the file size outlined above.
Preparing Swf Source
The underlying source file, (the Swf file which is a compiled file from an original Flash authored file) must be prepared to receive clickthrough parameters. Actionscript changes will need to be made by the flash developer who authored the original creative source.
Third Party Rich Media Specifications
A third party is required in order to serve a rich media/complex Flash file. We accept third party tags from various vendors including
Atlas, Eyeblaster, Eyewonder, etc. Diablomag.com will consider expandable and floating ads on a case-by-case basis.
Ad Specs
Creating an SWF Creative File for Use in
Open AdStream (OAS)
These instructions are intended for Flash Versions 7, 8, and 9 using
ActionScript 2.0. ActionScript 3.0 is not recommended; currently, popup blockers only allow the ‘onRelease’ command. Unfortunately, this
command has been removed in ActionScript 3.0.
Setup Steps:
1. A clickable flash object such as a button or “hitarea” in the flash
movie clip will require some actionscript attached to it.
2. Associate the on(release) event with that object.
3. The object will now listen for that particular event. When the event
occurs it will trigger actionscript instructions.
4. Place the click tag actionscript (listed below) as the instructions for the “on(release)” event
on (release)
{
if ((_root.clickTAG.substr(0,5) == “http:” ) || (_root.clickTAG.substr(0,6) == “https:” ))
{
getURL(_root.clickTAG, “_blank”);
}
else
{
getURL(“[FAIL_OVER_URL]”, “_blank”);
}
}
* The [FAIL_OVER_URL] should be replaced with the click through URL that will be used when a click URL is not passed
Additional Notes:
1. If the whole file is meant to be clickable, a transparent button should be placed on the top layer of the SWF.
2. In order to track clicks within OAS, the SWF must not be setup with a hardcoded click URL.
3. When using rich media, we require that audio be user initiated and video either user initiated or automatic and “close buttons”
must be included.
4. We require five business days for campaign implementation. Timeframe allows for testing the tags and creative elements,
especially when it’s a rich media campaign.
Method of Delivery:
Direct files and questions to Shannon Nelson at snelson@maildiablo.com. If you are to provide third party tags, please provide them in
a text file.
Diablo Publications: Diablo magazine | Napa Sonoma magazine | Diablo Arts magazine | Concierge visitors guides |
Tri-Valley, California Visitors Guide | Diablomag.com | Diablo Custom Publishing | DCPubs.com
Diablo magazine • 2520 Camino Diablo • Walnut Creek, CA 94597 • (925) 943-1111 • Fax (925) 943-1045 • www.diablomag.com
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