Angola - Grupo Salvador Caetano
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Angola - Grupo Salvador Caetano
Project Director: Sara Prada Editorial Director: Alejandro AndrÉs advertising feature www.star-communications.us 10 years of peace ˝the best of...˝ How institutions and companies in different sectors are showing the best face of Angola to the world and driving sustainable development 2 Angola zoom advertising advertisingfeature feature Epic Sana Luanda Hotel the International Choice Luanda’s newest and most elegant hotel, the EPIC SANA Luanda has become a firm favourite with international business travellers looking for a stylish and comfortable stay Situated in Rua da Missão, in downtown Luanda, and a stone’s throw from all the major corporate and administrative areas of the capital, the EPIC SANA Luanda Hotel opened in November 2011 and has quickly become one of the city’s most popular hotels for international visitors as well as for Angolans and residents of Luanda. Guests at the hotel are just a short stroll away from the cosmopolitan coastline road, an attractive and relaxing part of Luanda that looks out over celebrated Luanda Bay, the most privileged view in all of Angola. In addition to its strategic location in the very heart of the city, as a brand new five-star hotel the EPIC SANA can lay claim to the most stylish interior design and elegant decoration in town. In total, the EPIC SANA Luanda Hotel offers 219 Standard rooms, 16 Master Suites and three Presidential Suites. For business trips, or longer stays, the hotel also has 50 SANA Residence apartments, with one or two bedrooms. Inspired by the earthy colours of Angola, all the rooms and apartments emanate serenity and comfort and are characterised by wood and golden colours, soothing the senses and creating a uniquely cosy environment right in the centre of bustling Luanda. The standard rooms are among the largest in Luanda for their category, at 32 square metres. For weary travellers there can be few more comfortable places to sleep than on the EPIC SANA’s 34-cm thick luxury mattresses, which include an advanced and healthy comfort system. In addition to the micro-massage effect, the mattresses also provide hypoallergenic treatment that prevents against fungus and bacteria. Even after the hardest day of work, the hotel’s pillows with their Aloe Vera finish and a refreshing, anti-stress essence will quickly guide any guest into a peaceful sleep. The Master Suites turn the luxury up a notch, adding a magnificent lounge with a sitting and dining area and an overwhelming terrace, all covering a total area of 100 square metres. Spoilt for choice DIFFERENT options AT THE Epic SANA serve some of the finest cuisine in town The diverse restaurants and bars at the hotel have already become some of the most popular spots in Luanda, attracting visitors from all over the city. Each restaurant provides a very unique environment for discerning diners, catering to a full range of tastes and preferences. In the afternoon, Kosmopolis, the hotel lounge on the first floor, becomes the venue for a traditional high tea, to the sound of a piano, all in the relaxing atmosphere of people unwinding after work. At any time of the day, the menu includes a wide variety of snacks and drinks for a light meal whilst reading the newspaper or just having a chat. It is a comfortable space where the aroma of Premium cigars accompanies golden cognacs, armagnacs, malt whiskies, and vintage spirits. On the ground floor, Terrakota serves international cuisine and the best in local and regional Angolan gastronomy to up to 268 diners at a time. The most recent addition to the EPIC SANA’s diverse range of restaurants is Vitrúvio, an Italian restaurant on the first floor that opened its doors for the first time in July. Blending traditional cuisine with modern design, Vitrúvio is one of the most popular new entrants to Luanda’s restaurant scene this year. In addition to the finest fresh pastas and pizzas, prepared right before guests’ eyes, Vitrúvio boasts one of the best wine lists in Luanda, with 120 wines from Italy, Portugal, France and the New World, including the most sought after grand marque Champagnes. In the future, this privileged location will also host wine-tasting events and courses in Italian cuisine. Before long, these bars and restaurants will be joined by the Kimera Lounge & Bar on the 21st floor, an ideal meeting point for ending up the day and an exclusive and sophisticated location for special occasions and celebrations, where a DJ will be in residence until dawn. Other restaurants and bars, including a fish restaurant on the swimming pool terrace and even a cosmopolitan and stylish supper club, are set to open in the coming months as the hotel approaches the first anniversary of its opening. advertising feature Finally, the Presidential Suites are the very last word in style, comfort and glamour, boasting some of the best views over the Luanda Bay in the entire city. For special events these three suites, each with a total area of 200 square metres, have become some of the most sought after spaces in Luanda. The spacious bedroom area with en-suite bathroom includes a sitting space and work area. The social area has a dining room, a sitting room and a guest bathroom. Finally, there is a kitchenette for preparing daily meals and providing food and drinks for dinners and social gatherings in this most exclusive of locations. For longer stays, the SANA Residence Luanda is designed to offer cosy, comfortable and private accommodation. The apartments are ideal for those who spend long periods of time away from home for business or leisure reasons. SANA Residence Luanda comprises 50 apartments. These include one-bedroom Premier Suites, with a kitchenette, dining room, sitting room and bedroom, covering a total area of 63 square metres. Bedrooms can either have one double bed or two single beds. Premier Plus Suites offer all the comfort of a Premier apartment and a little more. Together, the bedroom, living room, dining room and kitchenette cover an area of 71 square metres. The living room is complemented by a semi-private work area, with a panoramic view of the city and Luanda Bay. The top of the range Deluxe Suites offer guests the luxury of a terrace and a dazzling view over the city and the bay, with 100 square metres of space. And for families, there are also fifteen two-bedroom apartments, of 107 square metres each, that incorporate a master bedroom with a bathroom and a twin bedroom with a guest bathroom. As with any well planned and exclusive hotel, there is much more to the EPIC SANA than just luxury rooms and personal service. The hotel facilities include four restaurants and four bars and an extensive Wellness Club & Spa,Sayanna Wellness, which was recently opened to the public. This is the latest addition to Luanda’s select number of spaces that are dedicated to the concept of well being. It includes a gymnasium with state of the art equipment, a Personal Trainer service and a Nutritionist. The Spa area provides indoor treatment pools, a tepidarium, hammam and foot baths, a sauna and ajacuzzi and it will soon offer a wide range of treatments including a Vichy shower, and even a nail spa. Angola zoom For business travellers, the meetings and conference centre of the hotel offers nine meeting rooms, the largest with capacity for 680 people. All the meeting rooms have state-of-the-art audiovisual equipment and are served by a dedicated team. Innovation and technology, in combination with the highest standards of design, characterise SANA hotels wherever they are located and the success of the chain’s newest hotel is due above all to this philosophy of customer care and the closest possible attention to detail. SANA Hotels currently owns ten hotels in Portugal and one in Germany. It is one of the main hotel chains in Lisbon, where it is currently developing new luxury hotels. While SANA operates a full range of hotel concepts, EPIC is its flagship brand; five-star hotels that know how to provide luxury and elegance in every room, with thorough personal assistance, exclusivity and refinement in every service. When not out on business, hotel guests at the EPIC SANA Luanda can easily visit one of a whole range of tourist attractions and historic sites nearby, including the Fortaleza de São Miguel (the Fortress of São Miguel), Fortaleza de S.Pedro de Barra (Fortress of S.Pedro da Barra), the Natural History Museum and the Cathedral. Nature lovers will find themselves close to Parque da Liberdade (Liberty Park), Parque Nacional da Quissama (the Kissama Game Park), Foz do Rio Cuanza (the mouth of the Cuanza River), Cabo Ledo and Ilha do Cabo. For relaxing at the weekend, there’s no better destination than the unique Island of Mussulo, a true oasis in the heart of Africa, with vast sandy beaches and warm water. And for shopping, the hotel is very close to local traditional markets, where one can buy Angolan handicraft and other items. For a slightly different shopping experience, the EPIC SANA is also not far from the Belas Shopping Centre, the city’s most upscale shopping mall. As any guest in the EPIC SANA in Luanda will discover, the philosophy of the hotel is reflected in the comfort of each room, in the refinement of each meal and in the tranquillity of the leisure and wellness facilities. There is no better place for making a stay in Luanda a relaxing, inspiring and truly memorable experience. 3 4 Angola zoom advertising feature OON.DAH I ts subtle mix of elegant sophistication and cosy intimacy makes it the perfect place for those who wish to see and be seen One of the latest additions to Luanda’s buzzing restaurant scene, Oon.dah, may have only been open for little over a year, but, for many among the capital’s wining-and-dining crowd, it is hard to imagine there was ever a time without it. Its subtle mix of elegant sophistication and cosy intimacy makes it the Under the guidance perfect place for those who wish of head chef Samson to see and be seen. On the second storey of the Peter, a crack team Escom building, perched atop a of five international plateau overlooking the Bay of cooks creates the Luanda, Oon.dah was designed finest fusion food, by the UK’s Julian Taylor Design Associates. With a portfolio of using only the highest projects worldwide, Taylor took quality ingredients on the task of creating a unique sourced from all over space that satisfied and surpassed the world the owners’ aspirations, without having visited the site or even the country. When his plans were delivered and Taylor eventually travelled to Luanda, he had concerns that converting his vision into reality would be possible, due to skill limitations in Angola. But he did not reckon on the owners’ determination, nor the veritable army of specialist contractors who covered columns, constructed ceilings, and plastered walls to make his design come to life. From the moment you walk through Oon.dah’s doors, it’s evident it has nothing to envy the most design-conscious establishments in the world’s fashion capitals. Constantly changing textures, across the restaurant’s walls, seating, and table linen, combine with reflections from floorto-ceiling mirrors and glassware, make the space shimmer and shift. Its carefully chosen chairs and lighting come direct from designer dreamland, while the bespoke wood-and-stone bar running the length of the dining room acts as an anchor and magnet for the action. The scene, then, is set and the appetite wet for what you’ve really come to do: eat and drink. In that sense, Oon.dah does not disappoint. Under the guidance of head chef Samson Peter, a crack team of five international cooks creates the finest fusion food, using only the highest quality ingredients sourced from all over the world, bringing together some of the most fanciful and flavoursome dishes you’ll have sampled anywhere around the globe. Inspired by Asian influences, the menu lists all the usual gourmet suspects, like Wagyu beef, truffles, and shitake mushrooms, as well as the highest grade fish and seafood, some painstakingly prepared as sushi. The salmon and tuna used to make the Japanese delicacies is flown direct from Norway every week, not only guaranteeing its quality but also its freshness. Angola zoom advertising feature An ample selection of wines, featuring famous French names, aims to provide the ideal balance between cost and value, as well as the perfect accompaniment to the food. Another thing you’ll immediately appreciate about Oon.dah is the quality of service. The restaurant’s owners have invested time and effort to ensure all the members of staff are not only knowledgeable about the fare on offer, but are also well-versed in the psychology of fine dining. That kind of attention to detail means glasses never go empty, courses are always promptly cleared, and it often seems the waiter knows what you want next before you do. What’s next on the menu for Oon.dah? Building on the success of their sushi take-away service, the restaurant’s owners aim to expand the scope of the brand with a mini-gourmet store, selling not only the ingredients used in the kitchen but also prepared food to enjoy at home. And then there is a new lounge bar, located upstairs in the same building, which sounds like the perfect place for a cocktail before dinner or a digéstif afterwards. The Doo·bahr comes to Luanda In early June Luanda’s most stylish bar opened its doors The owners of the Oon·dah have opened the latest entry to the capital’s burgeoning bar scene, the Doo·bahr. Located on the third floor of the iconic Escom building, the bar has already become something of a hot spot for Angola’s affluent and well connected, bringing international standards in drinking and dining to this buoyant city. The bar includes a number of different spaces that suit all types of clients, from couples to parties and business travellers and residents alike. Designed by specialist interior design firm Julian Taylor Design Associates, the Doo·bahr has introduced the latest trends in interior design to Luanda nightlife, providing a stylish setting for relaxing with friends, colleagues and partners. The design firm has worked on exclusive projects around the world, including the Maya bar and the Palm Beach Casino, both in London. And it’s not only the setting and the interior design that have already made the Doo·bahr a success. The extensive and innovative menu has quickly won the bar new admirers among Luanda’s most sophisticated crowd. The bar serves what is perhaps the widest and most sophisticated range of cocktails in town, all served in high style by the Doo·bahr’s impeccable team of bar staff and waiters. It is as night falls that the Doo·bahr really comes into its own. Every day as the sun sets, a select band of DJs play R&B for an exclusive and appreciative audience, many of whom will still be there enjoying the music, the food and the drinks all through the night. Every night of the week has a different theme, and just a few months since opening, Thursday night (ladies’ night) in particular has already become a firm favourite with Luanda’s trend-setters and celebrities. 5 6 Angola zoom advertising feature Angola by Car Renting a car from Aventour, one of the leading rental agencies in Angola, is one of the best ways of getting around the country’s cities and provinces If you’re doing any driving while in Angola, there are a few things you may want to look out for. Outside urban areas, a four-by-four is a sensible choice, especially if you take a road not yet repaired, or still undergoing work, where fat tyres and tough shocks are the best prevention against potholes. In the capital, traffic remains the biggest challenge, as its reconstructed road network and increasingly affluent population attract more and more cars to the rush-hour jam. Perhaps the best way to travel by road in the country is renting from Aventour. In business for a decade, it specialises in long-term rentals for corporate clients. Offering a wide selection of vehicles from its offices in Luanda, Aventour provides 24-hour assistance, compulsory and multirisks insurance, and professional drivers for those who’d rather take in the view from the back seat. As one of the first agencies in the marketplace and still a leader, Aventour guarantees unrivalled service, unbeatable prices, and thousands of miles of experience, providing the right means of transport to reach your destination every time. High definition content ZAP’s use of high definition technology have helped it become one of Angola’s fastest growing pay-TV broadcasters Television company ZAP is not only one of the leading satellite broadcasters in Angola but is also becoming one of the most popular pay-TV platforms anywhere in the Portuguese-speaking world. The company is a joint venture between local entrepreneur Isabel dos Santos, with a 70% stake, and Portuguese multimedia company Zon Multimedia, the number one cable and satellite operator in Portugal. ZAP was launched in Angola in 2010 and currently broadcasts over 100 channels of international and Portuguese language content, all using high definition technology that differentiates ZAP from its competitors. Much of ZAP’s content and its technology is provided by the audiovisual operations of Zon in Portugal, which has long been keen to enter the high growth Angolan pay-TV market. ZAP’s strategy is to appeal to a broad social range of African society and win new subscribers for pay-TV with attractively priced packages, not only in Angola but also in Mozambique and among Portuguese-speaking communities all across the continent. And in the two years since the start of operations, ZAP has established itself in hundreds of thousands of households across Angola as a trusted source of information and entertainment for all the family. 100 years of service For over one hundred years, Robert Hudson, Lda. has been providing services to the Angolan market, and since the 1930s it has been Ford’s leading distributor in the country “The company continued to operate even through the most difficult times in Angola, and we are very proud to form a permanent part of Angolan history,” says André Castro Pinheiro, the Managing Director of Robert Hudson. In 1990, the business was acquired by Portugal’s leading car distributor, Grupo Salvador Caetano, which has annual revenues of over two billion euros and employs more than 6,000 people around the world. Following the acquisition, Robert Hudson had the financial resources to expand across Angola; it now sells Ford vehicles in Luanda, Lobito, Benguela, Malanje, Lubango and Namibe. In all of these provinces it remains committed to the company’s traditional values of responsibility and of forming close relationships with its customers. In 2011, Robert Hudson sold over 2,000 Ford vehicles and was the fourth largest importer of new vehicles in Angola, with a market share of 9.5%. In the pick-up segment, it is the clear market leader, thanks to the success of Ford’s products in this range. This year, it expects to increase sales by 50% to 3,000 vehicles, providing it with a market share of over 10%. Mr Castro Pinheiro says this growth partly reflects the success of the new Ford Ranger and Figo models in the market. The attractively priced Ford Figo in particular is very well suited to the Angolan market, he says. In 2012 and 2013, the company expects to invest a total of more than $20 million in modernising existing dealerships, establishing new facilities across Angola, including new operations in the provinces of Cabinda, Zaire, Huambo and Kunene, and in training its staff. “Robert Hudson employs more than 200 people and we are strongly committed to hiring and training a local workforce,” Mr Castro Pinheiro says. “We have always been very concerned about providing good working conditions for our people.” Mr Castro Pinheiro says that as the company sells increasing volumes of vehicles, it is focused on enhancing its after-sales service to customers. “Robert Hudson has always been seen as a leader in terms of service, but we always want to improve,” he says. As part of this effort, at the end of 2012 the company will open a logistics centre for car parts in Luanda-Talatona, to ensure that parts are available for customers as and when they need them. “With this investment, we will be able to provide an even more professional service to the public,” Mr Castro Pinheiro says. “Thanks to the new centre, we will be able to distribute all Ford parts, as well as tyres, batteries and oils for other brands, to all our dealers in Angola in less than 24 hours. This will reinforce our reputation for service and help us continue to increase our market share in the years to come.” Angola zoom advertising feature Movicel makes African Telecoms History Movicel is a pioneer in the African telecoms marketplace, bringing 4G mobile broadband to the continent for the first time, while helping new parts of the Angolan population join the mobile communications revolution The undisputed technology leader in the Angolan mobile telecoms market, Movicel is the first telecom company anywhere in Africa to deploy fourth generation (4G) mobile broadband technology. Earlier this year, Movicel started offering 4G services using the state-of-the-art LTE (Long Term Evolution) standard, a technology so advanced that it has only been deployed in a select handful of markets. Many developed economies, including the UK, France and Italy, still do not provide the service. “With this technology, we can offer our subscribers Internet browsing speeds of up to 100 Mb/second,” says Yon Moreira da Silva, Movicel’s Chief Executive Officer. “It’s as fast as using a fibre optic cable. Movicel is helping pave the future of Angola and Africa with this state-of-the-art communication infrastructure. It will remove the gap between networks in the Northern and Southern hemispheres.” Movicel is currently providing its Movinet 4G services in the oil-rich province of Cabinda, where the operator has installed the highest telecoms tower in all of Africa, enabling 4G signals to reach oil companies working on platforms far out at sea. In partnership with Chinese equipment providers Huawei and ZTE, the company plans to roll out LTE across the entire country within three years, starting with the major cities. “We are not waiting for the future – we are building it,” Mr Moreira says. “We have by far the most modern telecommunications network in Angola, which means that we can provide services at lower costs to our subscribers.” Movicel’s decision to launch 4G in Cabinda and then in Benguela was driven by symbolic reasons as much as by commercial strategy. “We wanted to show that there is a lot more to Angola than just Luanda and that we are increasingly investing in the country’s provinces,” Mr Moreira explains. As an originally state-owned company, in which public telecommunications operator Angola Telecom retains a 20% stake, Movicel has always been driven by a strong sense to serve the nation with best in class technology, at affordable prices. Rather than just operating in the most attractive markets in the country , Movicel has concentrated on bringing mobile voice and data communications to some of Angola’s most underprivileged and remote areas. “We see ourselves as an agent of change and a force for national integration,” Mr Moreira says. “We are proud to provide services to two very different segments of the market, 4G mobile broadband in Cabinda and 2G voice in the poorest parts of the country. We are very aware of the potential for mobile telecoms to generate prosperity.” Following the launch of 4G for corporate customers, Movicel will be able to use these new high margin revenues to balance its services for the mass market, meaning that Angolans will pay lower charges for their mobile telecoms. And Movicel’s leadership in technology is complemented by an aggressive and innovative model for distribution. The company has invested in setting up attractively designed retail outlets in many of Angola’s most populated and deprived urban areas, so that these customers can access Movicel’s low prices for mobile telecoms. It is actions like these that are spearheading the rise in penetration of mobile telephones in Angola, bridging the digital divide and opening up all the opportunities of mobile communications for ordinary Angolans. As well as increasing its market share, Movicel’s presence in these areas also reflects its strong commitment to corporate social responsibility. No telecoms company in Angola has installed Internet access in as many schools and churches, and Movicel is also one of the country’s main financial supporters of vaccination campaigns against diseases such as polio. As a result of its investments in technology and in increasing coverage in the provinces, Movicel now has a rapidly growing subscriber base of some four million people, from all regions of the country and every class, from blue chip oilfield services companies to agricultural workers and the neediest residents of Angola’s cities. For all of these subscribers, Movicel is determined to provide the same quality of service, wherever they may be. “Everyone wants good, reasonably priced services and thanks to our investments in new networks we can offer the widest range of services in the market, at the lowest price,” Mr Moreira says. “We believe that our services can make a real difference www.movicel.co.ao to national development.” 7 8 Angola TRANSPorts advertising feature Augusto da Silva Tomás Minister of Transport “From north to south, massive investments have been made to upgrade and extend existing facilities, and add new and improved installations to the national network.” “Transportation is undergoing a revolution,” declares Augusto da Silva Tomás, Angola’s Minister of Transport. “The network is being transformed, making it better connected and integrated, via intermodal and multimodal interfaces and terminals, to respond to the movement needs of the population and goods throughout Angola. “The network will [also] be connected to the main centres of production: industrial areas, special economic zones, and agricultural, livestock, and fisheries centres,” the Minister adds. The government has committed to reform in every sector – air, rail, road, and maritime – to bring local networks in line with international standards and ensure Angola’s infrastructure not only serves its own people and businesses, but also provides competitive and effective solutions for landlocked neighbours, like the Democratic Republic of Congo and Zambia. With some 80% of imports and exports passing through its ports, distributed along its 1,000-mile Atlantic coastline, the importance of the maritime sector cannot be underestimated. From north to south, massive investments have been made to upgrade and extend existing facilities, and add new and improved installations to the national network. In the exclave of Cabinda, a new 320-metre quay, which will be finished in the next three months according to da Silva Tomás, will service two large-capacity vessels simultaneously, and a new deep-water port is at the planning stage in Caio. “Cabinda will become a hub for development in the region,” the Minister believes. At Soyo, on the border with the DRC, new equipment and buildings have been completed and a concession will soon be offered for the Kwanda terminal. Near to Luanda, the nation’s capital and most congested port, work is advancing on the new deep-water facility and container terminal at Barra do Dande. “It will be the biggest port in this part of Africa,” notes Minister da Silva Tomás. Further south lies Lobito, Angola’s only current deep-water port, and the railhead for the Benguela railway connection to the DRC and beyond, where a $1.8 billion rehabilitation project is also underway. The first phase of improvements has been delivered, while work continues to extend quays and construct new container and mining terminals, and a dry port. Finally, at Namibe, not far from Angola’s border with Namibia, the quay has already been enlarged by 250 metres, with a second phase pending. The Minister also confirms that Namibe will be linked to Lobito and Luanda by rail in the future, providing people and businesses with a choice of routes from north to south. “Connecting infrastructure networks to production centres will create the conditions to increase the offer of goods and services,” Minister da Silva Tomás insists, “bringing populations closer together, stimulating economic growth, and enhancing social and territorial cohesion to benefit national unity.” Best practices at work The Transport Ministry is leading the way in modernizing the country’s state-owned companies and introducing best practices in employee relations For Angola’s most senior policymakers, ending the civil war and establishing a peaceful, democratic state was only the first step in the country’s journey towards development. With peace now secure, the current government is focused on the other elements that will be needed to ensure that Angola meets its economic and social targets as quickly as possible. Those elements include education, infrastructure, and the reform of public sector institutions and in particular of publicly owned companies. For an economy in which the state still plays such a key part in so many sectors, the modernisation of state-owned companies will not only improve service delivery, enhance efficiency and increase transparency – it will also help Angola invest its resources more effectively and create a fairer and more prosperous society. “Angola has developed rapidly and has become a much more complex country, but our state institutions remain largely unchanged,” says Professor Amândio Vaz Velho, an author on management issues and a senior consultant to the government who this year helped organize the Empresa Feliz, Trabalhador Feliz seminar. “Investing in infrastructure without having more advanced institutions is like putting an engine onto a bicycle rather than buying a motorbike; the bicycle will simply break,” he adds. “Angola needs institutions that are strong enough to handle multi-billion dollar investments.” No sector is as critical to national development as is the transport sector, and it is the Ministry of Transport, headed by Minister Augusto da Silva Tomás, that is leading the way in public service reform. The Ministry played a leading role in launching the Empresa Feliz, Trabalhador Feliz initiative, which is designed to make the employees of Angola’s state-owned companies, initially in the transport sector, more productive, efficient and motivated. Angola TRANSPorts advertising feature “Public sector institutions need to have the appropriate financial and material resources to carry out their tasks, and have the right people working for them,” Professor Vaz Velho says. “One of Angola’s main problems in recent years has been that its institutions aren’t up to the job of coordinating and implementing the investment programmes required from them.” Support for the Ministry’s programme comes from the very top; “the wellbeing and happiness of employees contribute to the smooth running and profitability of a company,” President dos Santos said when inaugurating the seminar in April 2012, “this is a pioneering and creative initiative.” The key message of the Empresa Feliz, Trabalhador Feliz initiative is, as its name suggests, that a company where the employees are content and motivated is “a happy company.” Professor Vaz Velho explains that the main drive of the efThe Ministry played a fort will be to train public sector leading role in launching employees from all levels in inthe Empresa Feliz, novative thinking, encouraging Trabalhador Feliz initiative, them to break free from hierarwhich is designed to make chical habits and helping them the employees of Angola’s become more committed to state-owned companies, their work and more confident initially in the transport in their abilities. “Employees in the public sector sector, more productive, need to become more committed efficient and motivated and have a greater sense of responsibility,” he says. “Because of this, we are placing great emphasis on the need for public companies to treat their employees fairly and with respect. The first article of the Angolan Constitution talks about human dignity, and we believe Since 1926, Ford in Angola is Robert Hudson Go further Luanda +244 222 00 63 26 BEnGuELa +244 272 23 29 43 MaLanGE +244 251 23 21 51 LuBanGO +244 929 14 95 82 LOBITO +244 272 22 26 66 naMIBE +244 264 26 50 13 that good companies are those that respect human dignity.” Professor Vaz Velho says that inclusive, motivated public sector companies are what he calls the “second rung” on the development ladder; a peaceful state with the rule of law forms the first rung, but it is the second rung, the companies, which have to provide the products and services that satisfy the needs of the people. “Angola’s companies, especially in the public sector, need to perform at a higher operational level, and this depends on building the capacity of public sector workers and improving their remuneration,” he says. “Angola can be a very socially stratified place, but we need to get the best people working to the best of their abilities at our state-owned companies. Empresa Feliz, Trabalhador Feliz is one of the first steps on the way to developing a more meritocratic, inclusive culture in the Angolan public sector. We hope that the transport sector will show the rest of the public sector the way ahead in uniting employees from all levels in an organisation for one common purpose.” Taking international trade to new heights in Angola Multiparques is Angola’s leading logistics and storage company, offering domestic and overseas clients an unrivaled partner for all of their import and export needs. Every day, Multiparques ensures the safe and secure movement of hundreds of containers through the new 60-hectare dry port facilties at the Port of Viana. Our multi-million dollar investments in world-class systems and technology represent an important step forward in opening Angola up to international trade. Multiparques Rua Cirilo da Conceiaçao, 13. Luanda. Angola Tel: +244 222 3393 40 • Fax: +244 222 3957 29 9 10 Angola Ports advertising feature With massive investments in its major seaports, Angola is positioning itself to become the maritime gateway to southern Africa Opening Africa up to the world Cabinda Located in Angola’s northernmost province, the Port of Cabinda has the potential to dominate trade for neighbouring countries of central Africa. In 2012, work has been completed on modernisation and expansion of the port’s docks and jetties, enabling more ships to berth at the same time and larger vessels to use the port. Investments are also being made in administrative facilities and support services to improve the efficiency of unloading. Soyo The Port of Soyo, in the northern province of Zaire, has constructed over 300 metres of quays and two new dry ports. Mainly serving the oil industry, the port is preparing for the massive rise in demand that is expected following new offshore discoveries and downstream investments. The port is also streamlining its customs procedures and simplifying red tape. Luanda Situated on the great natural harbour of the Bay of Luanda, the Port of Luanda has long been Angola’s major gateway for maritime trade, handling 80 per cent of the country’s imports. Significant investments in new container terminals and quays have been made by the port’s private sector partners, speeding up imports and cutting the cost of transport. A major new port in Barra do Dande just north of the capital is now being planned. Namibe The third largest port in the country, the Port of Namibe in south western Angola has built 240 metres of additional quays, almost doubling its capacity for handling cargo. The port handled 961,000 tons of cargo in 2011 and 18,000 containers. A second phase of expansion is now under way, preparing the port to meet rising demand from southern African countries. Lobito The deep water Port of Lobito is the main seaport for central Angola, located just to the north of Benguela. The government has invested $1.2 billion in expanding quays and building terminals for containers and above all for mineral cargo. With the modernisation of the Benguela railway, the port is set to become a major export hub for mineral products from landlocked central Africa. advertising feature 12 Angola Ports advertising advertisingfeature feature The Port of Luanda, Angola’s major hub for imports and exports, is preparing for a period of massive change modernising the Port of Luanda As the Angolan economy experiences rapid growth, the pressure on the country’s transport infrastructure is increasing on a continuous basis. To respond to this pressure, the government is investing public funds in modernising ports, railways and roads, and is also opening up the sector to private capital. The ongoing transformation of the Port of Luanda is testimony to the success of this strategy. The port has led the way in partnering with the private sector to construct and expand key facilities such as its cargo and container terminals and its 4.5 kilometres of quays. A series of 20-year concessions have been awarded to major foreign port operators, who are investing in modernising and expanding container terminals and storage areas and introducing international best practices to the port. Francisco Venancio, President of the Port of Luanda, says that the port is now set for a dramatic stage in its history, as construction starts on a new deepwater port in Barra do Dande that will be able to handle today’s giant container and bulk cargo vessels. This new port, just to the north of Luanda, will assume much of the import and export responsibilities of the existing port, easing the pressure on the port. “The Angolan economy is diversifying rapidly and Luanda is witnessing a boom in industrial investment,” Mr Venancio says. “The city is now growing so fast that we need new port facilities, so the decision has been made to build a new site to handle Angola’s industrial exports. The country’s port infrastructure is undergoing a process of complete transformation and modernisation.” Growth with Responsibility Sonasurf is the clear leader of Angola’s fast growing offshore support sector and is preparing for new opportunities in pre-salt exploration Angola has long been one of the leading oil producers in Africa and following recent discoveries it is set to assume a crucial position in the global oil market. Led by companies such as Sonasurf, the country is now gradually building a domestic oilfield services industry that will provide high-value employment opportunities to thousands of Angolans. The oil services sector is one of the fastest growing in the national economy. Sonasurf itself, which manages service vessels for the offshore industry, has grown from a workforce of around 50 employees ten years ago to a total of over 1,200 employees at the present time. The company is a joint venture between Angola’s giant national oil company, Sonangol, and the Bourbon Group, a leading French maritime services provider, which worldwide operates over 400 vessels. The joint venture was incorporated in 1999 to transport crews to offshore fields and supply the offshore industry with support services such as security, logistics and technical services. Sonasurf initially had a fleet of three vessels, providing offshore facilities with the personnel, equipment and material needed to develop the giant Girassol field off the coast of Angola. That fleet has grown rapidly and now includes a wide range of around 80 different vessels that serve all the requirements of the offshore sector. In just ten years, Sonasurf has become the dominant player in its sector, supplying not only Sonangol but multinational oil majors, independents and services companies with the critical marine services they need to develop Angola’s hydrocarbon resources. Albano Fernandes, Chief Executive Officer of Sonasurf, says the company has barely noticed the impact of the global financial crisis, such is the scale of investment that is taking place in the Angolan offshore sector, especially since the discovery earlier this year of a new “pre-salt” region that potentially holds billions of barrels of reserves. “We are already planning our business around the development of the pre-salt fields,” Mr Fernandes says. “Some of our multinational clients who made the pre-salt discovery have requested services from us, and of course we will meet their requirements. Because it is expected that more pre-salt fields will be found even further offshore, we are also analysing how we will have increase our fleet to serve operators in these fields.” Sonasurf currently operates a number of different types of supply vessels, from three onshore bases. Its fleet includes crew boats to transport personnel to and from rigs and platforms, platform supply and multi-purpose supply vessels for transporting sub-sea equipment, as well as tugs and high speed vessels - the latter mainly for use in emergencies. “With some of our vessels, within three hours we can reach the Girassol field,” Mr Fernandes says. “We are the clear leader in the Angolan market and we want to build high speed, high comfort vessels that can go even further and even faster, so that we will still be the leaders in new pre-salt fields. We are planning to operate ships that can reach speeds of up to 40 knots.” Sonasurf takes the responsibilities of its leadership position seriously. The company is highly focused on preparing Angolan nationals and Angolan supply companies for the challenges of the offshore services industry. The company has been strikingly successful in training Angolans for employment; although Angola is a country with limited maritime heritage, some 95% of Sonasurf’s employees are Angolans, especially in positions such as seamen and cooks, and 100% Angolan crewed vessels are now in operation. To serve as officers and to work in more technical positions, Sonasurf sends Angolans to attend special courses at university in South Africa. The large majority of the company’s management are also locals. Mr Fernandes says that both Bourbon and Sonangol are committed to best practices in corporate social responsibility, and Sonasurf applies international, world-class standards in health and safety and the environment (HSE). The company has a dedicated local HSE department with three full time staff. “We never undertake any job without fully assessing the risks and preparing for them,” Mr Fernandes says. “If we feel that we can’t carry out the job in safety, or it will impact the environment, then we prefer not to provide the service for the client. In 2011, we transported over 2 million people without suffering any accidents. Our customers have very stringent safety and environmental standards. To be a partner of the world’s largest oil companies and service suppliers, you have to apply the highest standards.” Angola Ports 13 advertising feature Partners for Growth Logistics and dry port operator Multiparques is spearheading the investments of the Angolan private sector in new transport infrastructure Leonel da Rocha Pinto, Chief Executive Officer of Multiparques, says that the government’s commitment to the transport sector is transforming logistics in the country and changing the face of Angola’s infrastructure. “It is not just the investment in new infrastructure that is important,” he adds, “it is also critical to introduce new processes and procedures into our transport hubs. For instance, the Transport Ministry’s Empresa Feliz, Trabalhador Feliz programme is having a significant impact on the motivation of employees across the transport sector. It’s really beginning to make a difference to productivity.” Multiparques operates a dry port that is under construction just outside Viana, where containers will be transported to and from the port of Luanda by rail. When complete, the total capacity of the dry port will be around 45,000 tonnes of cargo. Multiparques is the sister company to Multiterminais, which in 2005 won a 20-year concession to modernise and operate the cargo terminal at the port of Luanda. The two companies are investing tens of millions of dollars in enhancing the country’s logistical facilities, increasing capacity and reducing the cost of trade for Angola’s importers and exporters. “By investing in new “Without investments facilities, and motivating in transport and storage employees in the infrastructure, products will transport sector (…), we be more expensive as it will take more time and cost more can reduce costs to the to transport them,” Mr Pinto benefit of all Angolans.” explains. “They will also be more likely to be damaged. By investing in new facilities, and motivating employees in the transport sector and making them more effective, we can reduce these costs to the benefit of all Angolans.” Mr Pinto says that the company’s employees are highly aware of the part they Leonel da Rocha Pinto are playing in reconstructCEO of Multiparques ing Angola, which motivates them in the workplace. Productivity levels improve month after month, he says, testimony to the corporate culture that he has helped develop at Multiparques. “At Multiparques we have established the conditions for our workers to excel,” he says. “With this level of productivity, we know that we are making an important contribution, not only to the financial wellbeing of our own company, but also to the national development cause. “It’s clear that Angola can’t have sustainable growth based on oil alone. We have enormous potential in mining, agriculture, and even tourism. If we invest in infrastructure, invest in education and let the private sector grow, then the future for our country is going to be very bright indeed.” Lide looks to the future In his role as one of the main driving forces of business association Lide Angola, Mr Pinto is also playing an important part in encouraging the growth of the private sector in the country. “We need to support the expansion of the middle classes and the creation of small and medium enterprises,” he says. “All business people in Angola have the responsibility to invest in ways that will support these trends.” Lide is a business network that brings together companies and executives from Angola’s emerging private sector so that they can debate economic and social trends, explore opportunities and discuss how they can contribute to national development. As chair of the Lide organisation in Angola since 2011, Mr Pinto says he believes that the business community is only just beginning to tap into the economic potential of Angola in a sustainable and socially responsible way. “At Lide I am in almost continuous discussions with local and foreign businesses who want to expand in Angola,” he says. “Lide also has a major part to play in bringing international best practice in business to our country. To me it’s clear that every business that forms a part of Lide is highly aware of their responsibility www.lideangola.com to contribute to national reconstruction and development.” 14 Angola Ports advertising feature Over the past five years, Sogester S.A. has transformed the container terminal of the port of Luanda into one of the most advanced facilities in southern Africa A world-class port Since Sogester in 2007 was awarded the 20-year concession in The company is currently implementing an accelerated expansion the port of Luanda, the company has achieved dramatic improveprogramme at the terminal, which handled 360,000 TEUs in 2011. ments in productivity; by 2012, it had halved the average length of Upon completion of the expansion project in 2012, the terminal’s storage for containers from annual throughput capacity around 20 days to approxiwill be 530,000 TEUs. The company has been in the vanguard of mately 10 days, while the Meanwhile, Sogester has containerisation and the growth of maritime time ships have to wait to opened a 36 hectare Inland trade for over fifty years. It has operations in berth has come down from Container Depot (ICD) at 6 ports and terminals in 37 countries several weeks to an average Panguila, 30 kilometres of 20 hours. from the port. The improved operational performance has enabled Sogester to At the port itself, Sogester is also making substantial investments increase the capacity of the port, which is a critical trade gateway for and improvements to the container yard, quaysides, terminal Angola, handling around 80% of all Angola’s imports. handling equipment, new gates and repairing the quays. Responsible partners Sogester’s commitment to the people of Angola extends well beyond its own workforce In 2012, the company stepped up its actions to help underprivileged parts of the Angolan population, especially children and young people who live near its facilities in Panguila and the Luanda terminal. In the Panguila area, Sogester has made much appreciated contributions to the rehabilitation and improvement of local schools, so that children can benefit from all the opportunities that good quality education can offer. Sogester has also officially embraced the “Little Seed” project, an orphanage located in Cacuaco which at present houses 80 homeless children. For the last three years, the company has been supporting this orphanage with basic materials and supplies. This year, Sogester has also begun to engage its customers in this worthy cause, raising funds to help improve the quality of life for some of Angola’s most disadvantaged children. Angola Ports 15 advertising feature People first So far, Sogester has acquired 21 specialist reach stackers for handling the containers, as well as six mobile harbour cranes that have a radius of 54 metres, doubling crane capacity at the port. Before Sogester took over management of the terminal, many vessels often had to rely on their own gear to load and discharge containers. In addition, two of the new cranes are the first in all Africa to be fitted with a hydraulic hybrid drive system, enabling faster operations and fuel conservation and reflecting Sogester’s commitment to bringing the latest innovations to Angola. To improve the productivity of the terminal, Sogester is not only investing in logistical hardware. It has also established new IT systems and invested heavily in staff training, enabling it to provide faster access to cargoes, enhance services and reduce costs for customers using the terminal. Sogester has also implemented the Six Sigma business strategy to enhance key management processes at the terminal. In 2011, the company established a presence at the “Port’s Guichet Único”, a one-stop-shop for customers to clear their cargo, arrange transport and storage, and pay any invoices. As a result of these efforts and innovations, the productivity of the terminal, as measured by moves per hour and TEUs handled, reached record levels in 2011. Sogester’s success in Angola is due to its commitment to the modernisation of the port, to the development of the country and to ensuring the wellbeing of its own employees. In October 2011, Sogester organised a Safety Day as part of its efforts to develop a world-class culture of safety and support best-practice procedures in the daily operations of all the company’s terminals. Sogester followed up the Safety Day with a three-day training programme in January 2012, which covered topics such as safety procedures, risk assessment, investigation of accidents, and safety inspections. The company has a zero accident rate target in its operations and thanks to the efforts of its health and safety team, it now appears well set to meet that goal. In 2008, Sogester reported five accidents; in 2011, less than two. At the same time, Sogester is also investing heavily in training the company’s employees and in ensuring their continuous professional development and personal growth. Wherever possible, it tries to fill vacancies internally. Many Angolan employees who started in the company in positions such as drivers have already gone on hold positions such as crane operators, equipment operators, financial assistants, and health, safety and environment supervisors. This emphasis on internal promotion motivates Sogester’s employees, giving them a clear direction and a career path to follow at the company. It also reflects Sogester’s commitment to investing in developing Angolans and in preparing them for high value, high www.sogester.co.ao technology positions. 16 Angola Ports advertising feature The billion dollar port A billion dollar investment programme is transforming the Port of Lobito into one of southern Africa’s leading gateways The expansion and modernisation of the Port of Lobito is the jewel in the crown of Angola’s infrastructure investment programme and is designed to ensure that the country takes back its former role as the trade centre of southern Africa. The Port has historically played an important part in the Angolan economy as the location for the terminus of the 1,300-kilometre Benguela Railway that linked central Africa to Atlantic shipping routes. Thanks to the ongoing restoration of the railway, the Port of Lobito is once again returning to its former privileged position in African trade as the shipping gateway for a new logistics corridor that stretches from the port to the mineral-rich countries of Zambia, the Democratic Republic of Congo and beyond. Investment in the The port’s location Port of Lobito and in central Angola, on a the Benguela Railway deep water harbour that is represents a concerted sheltered by a natural bay, effort by the Angolan government to help the provides it with a series of country make the most competitive advantages that of the port’s strategic give it an edge over ports location and its intermodal infrastructure. Anapaz de Jesus Neto, CEO of the Port of Lobito, says that the government has so far invested $1.2 billion in modernising the port, including building a new import and export terminal designed specifically for mineral products from central Africa. The mineral terminal was completed earlier this year, opening up a new route for minerals such as copper, cobalt and manganese from Zambia and Democratic Republic of Congo to reach Asian, European and even American markets, rather than having to rely on more expensive routes from ports in southern and eastern Africa. The US ambassador to Angola, Christopher McMullen said on a visit to the port in July that the modernisation of the facility was a “strategic undertaking for southern Africa” which would “help the rapid development of Angola and neighbouring states.” All told, the government’s investments will increase the capacity of the port to 11 million tons of cargo per year – in 2011, it handled 2.7 million tons and in 2010 the total was 2.3 million tons - and will enable 12 vessels to dock at the same time, up from ten currently. The port has also invested in its container handling and storage facilities and in enhancing its services to shipping lines. Although the focus of the current expansion programme is on bulk cargo, the port’s new dry port will enable containerised goods to be loaded and unloaded much more quickly and efficiently, saving time and cutting costs for its customers. “The Empresa Feliz initiative is making a major contribution to improving the productivity and motivation of the employees of the Port.” Anapaz de Jesus Neto Port of Lobito Chief Executive Officer “The investments that we are undertaking are going to improve our capacity and productivity significantly and will help us compete strongly with other ports in the region,” Mr Neto says. “We’re not only investing in new infrastructure and facilities; we’re also introducing the latest information technology and handling equipment, and above all we are training our employees in the latest processes and technologies for port operations. Our employees are at the heart of our business and to improve our productivity we know that we have to continue to invest in them.” The port’s location in central Angola, on a deep water harbour that is sheltered by a natural bay, provides it with a series of competitive advantages that give it an edge over ports. Couple this with the investments in new facilities for shipping and the modernisation of the Benguela Railway, and it’s a combination that will be hard to match in the regional logistical race. “We plan to transform the Port of Lobito into one of the most important ports in the area. We really have the conditions to achieve this; for instance, in southern Africa we are the port that is closest to Europe and also closest to Brazil,” Mr Neto says. “I believe that the returns on the investments that we are making are going to be extremely significant, not only for the port and for the province of Benguela, but also for the development of Angola and of southern and central Africa.” Angola Ports 17 advertising feature Leading the Way The Port of Namibe is investing in new infrastructure and developing a new working culture to reflect its growing importance in Angolan trade It is not only investment in Angola’s state-owned ports that holds the key to unlocking the country’s full economic potential. The companies that operate these critical facilities are also modernising their processes and implementing world-class management practices, improving the efficiency of the ports and bringing down the cost of logistics in the country. In terms of both new investment and administrative reform, it is the south western Port of Namibe that is leading the way in the development of Angola’s maritime infrastructure. The port is the third largest in the country, behind Luanda and Lobito, and has a crucial part to play as a platform for mineral exports from Angola and central Africa. The port has invested heavily in increasing the capacity of its quays so that it can handle the very largest vessels, enabling greater shipments of materials to be sent per vessel, lowering the cost of shipping. “thanks to the railway we will be In addition to the 240 in a position to export products metres of additional quays from our neighbours much more that have already been efficiently and quickly.” built, the port will also construct new storage space for containers, as part of Joaquim M. D. Neto, a second stage of expanPort of Namibe CEO sion. At the same time, it is preparing the construction of a new building that will house the operations centre of the port; building is expected to begin later this year. But the investment that more than any other will transform the port’s place on the global trade map will be the completion of a railway line linking Namibe to the country’s southern provinces, Namibia and the African interior, providing a new export route for southern Africa’s mineral resources. “Railways can make a major contribution to the development of countries in the region,” says Eng. Joaquim M. D. Neto, the CEO of the Port of Namibe. “For example, Zambia depends on ports in South Africa and Mozambique. The Port of Namibe is much closer to Zambia than those ports, and thanks to the railway we will be in a position to export products from our neighbours much more efficiently and quickly.” The port is also planning to step up its import activities. Mr Neto says that he is already planning the construction of a distribution and logistics centre in Cuando-Cubango for freight arriving by sea in Namibe for distribution in neighbouring countries; there is already a high level of interest from members of the Southern African Development Community in the project. Even greater deep water capacity will be needed in the port to make the most of its potential, Mr Neto says. But the port is not only focused on ambitious investment in new infrastructure. It is also very aware of the need to invest in its human resources, to ensure that it has the productive and motivated workers it needs to provide the best services possible to customers in Angola and beyond. The port has already hosted part of the “Empresa Feliz, Trabalhador Feliz” seminars organised by the Ministry of Transport, and Mr Neto says that the event at the port had a significant impact on employees and managers alike. “Empresa Feliz, Trabalhador Feliz” emphasises that every employer and every employee has responsibilities and obligations,” he says. “It shows our people how important it is to have good relations between employers and employees if we are to obtain good results. Workers at the port were all very impressed by the seminar, which demonstrated to them how important it is that we all work together for a common purpose.” To follow up the seminar, Mr Neto has already posted signs throughout the Port of Namibe to motivate employees, reminding them of their importance to the process of national development. Some of these signs also carry a very personal message, he explains. “I want everybody here at the port to feel love for the company and love for what they do. Love for the company is all that I can hope for, so one of the signs says just that - ´I love my company´- while another one shows a manager and a technician together, smiling and happy. I want our employees to feel united behind our company. It’s a very special and exciting place to work, and we have a major contribution to make to the future of Angola.” 18 Angola Construction advertising feature Building the new Angola Fernando Fonseca Construction and Urban Planning Minister Fernando Fonseca, the minister spearheading an ambitious investment programme in housing and infrastructure It is the strong partnership between domestic policy makers and internationally experienced construction and engineering companies that is powering one of Africa’s most ambitious infrastructure drives. “We have a very integrated programme for investments in infrastructure and housing across the country,” says Fernando Alberto de Lemos Soares Fonseca, the Minister for Construction and Urban planning. “The government has set clear targets for this construction programme, which can only be achieved with the cooperation of the private sector. We are leveraging the resources and know-how of the private sector to improve the quality of life for people in rural and urban Angola. It is our responsibility to work together to meet the challenges the country faces.” Fonseca says that it is important that international contractors operating in Angola share this commitment to national development. Companies participating in procurement processes for infrastructure and construction projects will need to prioritise the use of local labour and invest in training Angolans in the regions where they operate. For the Minister, the legacy of a construction company should not just be a railway line or a power station, but a body of people who are REDUCTION IN PROJECTIONS, REDUCTION IN VIBRATIONS The use of non-electric detonators in the firing sequence reduces projections and vibrations MAXAM CPEA produces and distributes civil explosives and initiation products for a diverse range of applications. Our products are used on 5 continents and have helped mines, quarries and other users of explosives obtain the best results in the extraction of the raw materials needed by a country in reconstruction. MAXAM CPEA, Av. Comandante Valódia 200 / 1º Andar – Luanda Tel: 222 441 490 · email: icpea@nexus.net · www.maxam.net trained in constructing, maintaining and operating infrastructure. New housing and Infrastructure is not an end in itself, but a means to create the conditions for generating wealth and employment in the urban and rural communities of Angola. Since 2008, the public investment programme of the government has begun to transform the country’s infrastructure and its housing stock, enhancing the quality of life for ordinary Angolans and delivering new economic opportunities. In the housing sector, the government has successfully partnered with private construction companies to build hundreds of thousands of new social housing units, mainly in Angola’s largest towns and cities but also in rural areas. At the same time as investing in new housing, the Minister says that the government has also prioritised infrastructure projects to help develop urban areas. “It’s not enough just to build new houses in deprived areas, such as Sambizanga in Luanda,” he says. “We also have to put in roads, sanitation, water and electricity, so that we can create the conditions for economic development, the conditions for the private sector to come into these areas and create jobs and opportunities. It’s very important to have this integrated approach to housing and infrastructure.” Complementing these investments within towns and cities, the Ministry is also overseeing an extensive programme of investments in the country’s transport network, especially in road and rail. After three decades of civil war, which wreaked major damage on the road network and on Angola’s industrial and engineering Angola Construction advertising feature capacity, the Ministry is leading investment programmes to connect port of Benguela and Democratic Republic of Congo and Zambia, and by road all of the country’s provincial capitals, industrial centres and between the port of Namibe and Namibia, to improve the country’s ports. It is these roads that are now transporting the heavy machinery logistics and trade capacity. Angola is also continuing to invest in and goods that are powering the industrialisation process. new airport capacity, such as the new international airport of Luanda, Fonseca estimates which will be able to that the government has handle over 13 million “the public investment programme […] has begun to so far repaired around passengers when comtransform the country’s infrastructure and its housing 16,000 kilometres of pleted in 2014. stock, enhancing the quality of life for ordinary roads and constructed For Fonseca, these Angolans and delivering new economic opportunities” over 400 bridges. He investments in infrasays the Ministry is also structure will be a critiplanning to invest in a network of new roads that will allow freight and cal factor in the sustainable economic development of all the regions goods traffic to bypass urban centres, reducing congestion and cutting of Angola. “Our investment programmes are literally paving the way carbon emissions in Angola’s fast growing cities. Meanwhile, the govtowards development,” he says, “and that should be the ultimate goal ernment plans to invest in international rail connections between the of everyone who works with us.” Rising to the Challenge Many construction companies pulled out of Angola in 2009. But Eusebios stayed the course, restructured and is now eyeing new opportunities in the water sector As governments and the private sector in the developed world cut back their spending, the world’s largest construction companies are looking to emerging markets such as Angola for revenue growth and new orders. However, even the most experienced of these companies should be under no illusions. Carlos Ramalho, Executive Director of one of Angola’s leading construction firms, Eusebios, says that Angola can be a very challenging market for foreign companies and is no place to make a quick buck. During the financial problems of 2009, many companies from China and Brazil, drawn here by the prospect of easy money, threw in the towel, and the market is now dominated by a small number of experienced companies who are fully committed to the reconstruction of Angola. Eusebios is one of the select band of construction companies to stay the course through the downturn and it is now reaping the benefits of its long-term engagement with the country. “We took advantage of the general slowdown in construction in 2009 to restructure the company,” Mr Ramalho says. “As a result, we were one of the few companies to improve our margins and cash flows, which is very important in this high-interest rate environment.” As part of the restructuring process, Eusebios also invested heavily in training its personnel and today it has one of the best qualified workforces in the Angolan construction market. “Many companies are now trying to improve the quality of their workforce and employ Angolans in key positions,” Mr Ramalho says. “But Eusebios has been focusing on this for a relatively long time. As part of our long-term commitment we realise that we have to invest in training Angolans to the very highest standards.” Eusebios was established in Angola twenty years ago, and started to become a major player in the country in 2007. Although sister companies operate in Spain, Morocco and Algeria, it is growth in Angola that is the company’s strategic priority. In particular, the company is focusing on the water treatment sector, where it aims to leverage its extensive know-how in Algeria in upcoming tenders in Angola, where the government is looking for partners to help it improve the population’s access to clean water. Eusebios is especially interested in water supply and treatment programmes in provinces such as Huambo and Bié, where the company has participated in some of its most ambitious projects in partnership with the government. “We are particularly proud of some of the work we carried out in Kuito to restore many heavily damaged buildings,” Mr Ramalho says. “In financial terms the return was not very significant, but for us the reconstruction symbolises the contribution we can make to the development of Angola.” “There is a lot of new home building taking place in the provinces and these communities need facilities to supply clean water and treat waste water. We are very interested in this opportunity.” Although about 70% of the company’s work is for Angola’s fast growing private sector, Eusebios also partners extensively with the public sector, including government ministries and oil giant Sonangol; the company has built many of the country’s newest gas stations. “The construction market in Angola is now in a new phase of development,” Mr Ramalho says. “The reconstruction of infrastructure and public sector building is still very important, but we are also seeing more and more demand from the private sector.” There’s also been a significant improvement in standards in the construction sector in the last five years, he adds. “I’m glad to say that things are much more professional now,” he says. “The sector takes health and safety, the environment, and quality very seriously, which is very positive for the country. The public tender process also been improved, and inspections are much more stringent and demanding. It’s a tough market, but we have a large and varied portfolio of customers and we are committed to growing our business here.” 19 20 Angola Construction advertising feature Breathing new life into Luanda Under the leadership of José Tavares Ferreira, the executive commission of Luanda is revitalising life in the streets of Angola’s capital city José Tavares Ferreira is one of the leading figures in the reshaping of Angolan infrastructure and culture, especially in Luanda. As the Chairman of the Administrative Commission for the city, Mr Tavares is spearheading a series of investments and reforms that are turning Luanda into a more attractive and pleasant place to live and work. One of his main priorities is to improve the level of municipal services in the capital city, especially services such as street cleaning and waste collection, in order to enhance the quality of life for everyone who lives here. The Executive Commission is highly focused on improving the delivery of public services and cracking down on illegal and antisocial behaviour. In July this year, the city began to take concerted action against criminals who connect to the water network and steal water supplies to sell to residents. Mr Tavares is also committed to providing residents of the city with a more secure supply of electricity, with new substations opening across Luanda in 2012. Partly thanks to these investments in electricity infrastructure, the city is also making dramatic improvements to public lighting, especially in poorer neighbourhoods, at times using solar panels to power the lights. One of the main purposes of these investments in lighting, Mr Tavares says, is to provide residents with a more secure environment, reducing the levels of criminality and revitalising street life in the city. On his visits to all regions of Luanda, and in particular to underprivileged areas, Mr Tavares brings a message of hope and optimism from the city government, which is fully engaged with the mission of reducing social inequality and sharing the fruits of economic growth with Luanda’s less fortunate residents. In addition to investing in new infrastructure and services, the municipal government is undertaking a range of initiatives to support the economic developments of poorer neighbourhoods, such as building local markets, shops and kiosks where residents can offer their services and sell their wares. The government is also establishing one-stopshop centres for micro-businesses and entrepreneurs in these areas, to help local businessmen set up and run companies and become a catalyst for socioeconomic development. Mr Tavares has made it clear that, in combination with improved living conditions, education and continuous professional training are key elements to the development of Luanda’s poorer districts. The municipal government is providing residents with extensive opportunities for training for jobs in rapidly growing sectors in Luanda, including information technology, construction and design, electricity, restaurants, clothes making and retail. Helping local residents to enter the labour market or to start their own businesses and open their own shops is providing new hope to young people in the city, reducing criminality and powering the economic development of Luanda. The success of the Luanda government’s investment in professional training has been such that MrTavares says over 203,000 young people have now participated in the various courses provided. All the daytime courses are now fully booked, and as of 2013 the government will start offering the courses at night, such has been the demand from the citizens of this dynamic and fast growing city. Angola Construction advertising feature On the front line of development Real estate developer EFES Empreendimentos is Angola’s leading investor in high quality residential and retail complexes for the country’s lower- and middle-income communities EFES Empreendimentos is one of the fastest growing real estate developers in the country. The company’s decision to specialise in developments for the middle-income and low-income segments has paid off spectacularly in recent years. This surge in business is a result of the visionary investments that EFES is making in building homes for Angola’s new middle classes; investments that are playing a fundamental part in the sustainable and equitable development of the Angolan economy. “Even during the darkest times for Angola, we always believed in the future of our country,” says Fernando Anjos Ferreira, the Executive Chairman of EFES Empreendimentos. “It hasn’t always been easy and “Demand for high quality, affordable housing has remained strong and will remain strong in the long-term” Fernando Anjos Ferreira Executive Chairman of EFES Angola can be a tough place to operate, but we are proud to have worked hand in hand with the government to provide high quality, affordable housing to our country’s families.” Initially the state was the company’s largest client, but as the national economy grew and the private sector expanded, the EFES portfolio has become increasingly diversified and it now counts some of the country’s largest privately owned companies among its customers. The explosive growth of the private sector has provided EFES with a new source of cash flow and financing for its real estate projects, releasing it from reliance on expensive bank debt. This financial strength has been the key to the company’s recent growth; few real estate companies in the country have the portfolio of projects that EFES has delivered or is now completing. In the public sector, the company is one of the leading partners to the Ministry of Construction and Urbanism in the government’s programme to build one million affordable homes across the country. It also works closely with the Ministry of Youth and Sport to provide subsidised housing specifically for the country’s youth. Mr Ferreira’s decision to focus on lower-income segments, long before it became fashionable, has ensured that EFES has maintained a solid financial structure, with very little exposure to the ongoing difficulties in the higher end of the market where speculation and oversupply have resulted in a sharp slowdown. “Most other developers in Angola only invested in high-income segments, but it was clear to us that this is a much more limited market,” Mr Ferreira explains. “We could see that the real growth market in Angola was always going to be in the lower-income segment, where millions of people are joining the middle class and are moving to the cities. There was no speculative bubble in this part of the market. Its growth reflects long-term trends in the real economy, and demand for high quality, affordable housing has remained strong and will remain strong in the long-term. We are one of the very few Angolan companies who are investing their own funds in such an important sector.” 21 22 Angola Construction advertising feature Top, From left to right: Luanda - Condominio Russinha/Exterior view, Luanda - Condominio Russinha/Interior view, Huambo - Sol Nascente Villas /Exterior view, Luanda - Condominio Russinha/ Exterior view. Bottom, Conceito Habitacional Moradia “Uma Casa Para Todos”. While banks may be withdrawing credit from developers who invested only in the high end of the market, EFES is now enjoying high levels of liquidity. EFES is one of the very few Angolan real estate development companies that is in the enviable position of being able to invest its own equity in major projects in the real estate sector and beyond. To continue to diversify its portfolio of projects, EFES is not only investing in residential housing. One of its current projects represents a new departure for EFES; the company plans to invest, in partnership with a Portuguese wine-making company, in planting a vineyard in “we always aim to ensure that our developments are robust and are also visually appealing, whether we are building social housing or exclusive villas.” the province of Kwanza-Sul that will produce locally made wines for consumption by Angola’s rapidly increasing numbers of wine drinkers. “We are going to be pioneers in this market, just as we were pioneers in low-income housing,” Mr Ferreira says. “Angola is a fast moving economy and at times a challenging place to do business, but I don’t know any other country where there are so many potential opportunities. What is important is to have a proactive attitude, as well as solid partners for each project.” Partnerships Mr Ferreira says that partnerships with architecture and urban planning firms have been critical to the success of the company’s real estate projects. Mr Ferreira says that while the focus of EFES is on the low-income segment, standards in this market are as demanding as in other parts of the real estate market. EFES is very committed to innovative design and architecture that meets the requirements of lowincome residents in a way that is aesthetically pleasing as well as financially accessible. “A lot of people in Angola don’t believe it when they see our units and we tell them they are for people on low incomes,” he says. “We produce houses that cost $55,000 but which are very attractive and highly differentiated from other products in the market. In terms of architecture and design, we always aim to ensure that our developments are robust and are also visually appealing, whether we are building social housing or exclusive villas.” These partnerships also mean that EFES has the resources to continue to expand without overstretching. For instance, EFES is now embarking on one of its most ambitious developments to date. Angola Construction advertising feature In the Camama district of Luanda, it has begun construction of a major project that by 2015 will have around 3,000 apartments which includes facilities such as a shopping mall, police station, medical clinic, high school, playground and kindergarten. “We believe that there can only be sustainable development in Angola if there is a national commitment to providing ordinary people with decent housing and dignified living conditions,” Mr Ferreira says. “We are very honoured to be part of this process.” EFES shows no signs of letting up in its construction drive, and currently has around 1,800 mid-income and 2,000 low income houses under construction. Buoyed by its success in this market, the company is also continuing to invest on a more limited basis in the high-income niche, where it is currently completing luxury villas in the innovative, minimalist style that characterises many EFES projects. But the high-income sector represents less than 5% of the company’s portfolio. “We believe that our long-term future will continue to be in low -income and middle-income housing, and we will continue to apply the latest technologies and the most innovative designs to this market,” Mr Ferreira says. Rainbow shopping center At the same time as continuing to invest in residential developments, EFES is also increasing its exposure to the booming retail market The company has designed an innovative concept for a shopping center that aims to meet the retail and leisure needs of Angola’s new middle classes and fill a large gap in the country’s retail sector. While most developers in Angola have targeted their retail investments in upscale areas of Luanda, EFES believes that the market is saturated and that there is more potential to develop modern shopping centers in the country’s provincial towns and cities, markets where there is little penetration of shopping centers and significant margin for growth. And no real estate developer in Angola understands the requirements of these markets better than EFES. The Arco Íris (Portuguese for ‘rainbow’) concept for the shopping center leverages the know-how and experience of EFES in simple and well designed constructions that meet the needs of middle-income communities in an attractive and economic way. The design of the 6,075 square metre complex includes 3,207 square metres of space for a pharmacy, laundry, gym, stores, beauty salons, exchange house, jewellery, banks, hypermarket, playground, restaurant area and cinema, as well as car parking, security, and services such as free WiFi access. Mr Ferreira says the shopping center will only take six months to build, using modular metal structure units, followed by another two months for retailers to prepare their stores. He expects the first Arco Íris shopping center will be opened in Camama in January 2013. Following the inauguration in Camama, EFES and its partners plan to bring the concept to the cities of N’dalatando in Kwanza Norte and Soyo in Zaire. By bringing key shops and services together in one attractive and accessible complex, EFES will be creating employment opportunities, helping generate prosperity and improving the quality of life in these provincial cities. And the company’s plans for this shopping center, designed specifically for the requirements of the growing middle classes, are not limited to Angola. EFES believes that it can export the Arco Íris model to other countries in Africa, helping to promote social development not only in Angola, but also in the other rapidly expanding economies of this booming continent. www.efesinter.com 23 24 Angola Construction advertising feature In Luanda and beyond, Odebrecht is the trusted partner for improving the lives of everyday Angolans through its upgrading of critical infrastructure projects Transforming life in Luanda Few companies have played such a massive part in the reconstruction of Angolan infrastructure as Brazilian construction giant Odebrecht. The project was designed by the office of Jaime Lerner, a Since well before the final end of hostilities, Odebrecht has had celebrated Brazilian urban planner and architect, and the new a presence in an unparalleled range of major projects in the energy, landscaped areas and pedestrian facilities incorporate traditional transport and water sectors in Angola. Odebrecht has been fully Angolan motifs in their design. committed to the reconstruction of Angola since 2002 and to the “For us, it’s not a question of just building roads,” says Eduardo reintegration of the country back into the global economy. Badin, the Contract Director for Vias de Luanda. “The building is the The company first entered Angola in 1984, when it was hired to easy part. In Vias de Luanda and all of our infrastructure projects construct the Capanda hydroelectric plant. Since then, Odebrecht our priority is to make sure that our work helps to improve the has become a leading player in the quality of life for Angolans. It’s Angolan construction and infrastructure the human element that drives market, as well as a major investor in our work in Angola and has made “The main reason for our success is sectors such as diamond mining, real Odebrecht such a success here.” that our priorities and interests as estate, retail and agribusiness. In addition to the construction a business are fully aligned with the “The main reason for our success is and engineering work involved country’s own priorities” that our priorities and interests as a in Vias de Luanda, Odebrecht business are fully aligned with the has also launched a campaign to Fabio Januario country’s own priorities,” explains Faraise the awareness of the local Odebrecht’s Director of Infrastructure bio Januario, the company’s Director of population about how to use Infrastructure. “Energy, water and and preserve the new roads and transport are strategic business areas for us, areas in which we are facilities, educating Luanda residents in citizenship, responsible global leaders, and they are strategic areas for the government and driving, and environmental issues. people of Angola.” Over 2,500 workers have been involved in the project, the vast One of the flagship contracts that the company’s infrastructure majority of them Angolans. Throughout its nearly 30 years in the division has undertaken is the so-called Vias de Luanda project in country, Odebrecht has always striven to employ the highest the capital city, where Odebrecht is revitalizing urban areas, reducing numbers of Angolans possible and it is one of the country’s leading congestion and improving the quality of life for residents. employers. Currently, 94% of its workforce in the country is Angolan, There is much more to Vias de Luanda, which began in 2008, than reflecting the company’s commitment to generate jobs and income just building roads and laying asphalt. The project, which Odebrecht and to help Angola reduce its social inequalities. is carrying out in partnership with the provincial government, forms Some 45% of Odebrecht’s managers and engineers are also a key part of an integrated urban planning strategy to revitalize the Angolan, far and away the highest proportion of any large foreign streets of the city and reclaim Luanda for its residents. construction company that operates in the country. And the As well as constructing roads, Odebrecht is responsible for road company’s ambitions for transferring know-how and investing in maintenance, street cleaning, waste management, installing public high-value training go even further. lighting, drains and sewage systems, and for building pedestrian “Our target is for 90% of employees at this level to be Angolans,” walkways, public spaces and green areas to be used for leisure and Mr Januario explains. “We’ve invested a lot in training, and the high sports. Vias de Luanda is not only improving traffic flows – it is also proportion of Angolan employees at all levels of the company changing the face of life in Luanda. differentiates us and is a clear competitive advantage for Odebrecht.” advertising feature Angola Construction Building infrastructure, raising quality of life Construction company Somague is a long-standing partner to Angola in investments for vital infrastructure including universities, schools, hospitals and airports In recent years, construction and infrastructure company Somague has invested heavily in the facilities that are increasing the economic potential of Angola, providing new employment opportunities and raising the quality of life for ordinary Angolans. The company has built a series of hospitals, schools, universities and airports across the country, partnering with the public sector to provide Angola with world-class infrastructure in health, education and transport. In what is perhaps its most far-reaching project, Somague has just completed the final touches to the first stage of the new Universidade Agostinho Neto (UAN), a university campus that will serve 17,000 At the same time, Somague, which employees some 700 people, is students on a giant 20,000 hectare site just to the south of Luanda. also benefiting from the strong growth of the Angolan economy and “It’s a project that represents the future of the country,” says in particular the private sector. Its most ambitious project currently is Somague’s Chief Executive Officer the construction of a major mixed-use Somague has just completed the final Luis Gonçalves. “We are investing in complex in Luanda that will include the infrastructure that will increase a shopping centre, offices and aparttouches to the first stage of the new Angola’s economic growth and provide hotel. The company has also built the Universidade Agostinho Neto (UAN), a opportunities to future generations.” headquarters for several of Angola’s Somague began working on the university campus that will serve 17,000 largest corporations and banks. UAN project some seven years ago. It Meanwhile, Somague has partnered students on a giant 20,000 hectare site has now delivered the library and the successfully with the public sector main faculty buildings for the university, including buildings for in Angola’s airport construction and modernisation programme. computer science, mathematics, chemistry and physics. These will be It has contributed to the construction of nearly all of the country’s followed by administrative facilities and centres for other disciplines airports, and is perhaps Angola’s leading contractor in this infrastructhat are of high importance for Angola’s economic growth and social ture segment. development, such as engineering, agriculture, oil and medicine. Mr Gonçalves says that now that Angola’s airport infrastructure Mr Gonçalves says Somague’s contribution to the university is almost complete, Somague is also exploring new opportunities in project is in keeping with its commitment to work on construction water supply and distribution and in the energy sector, as well as projects in which there is a very high social other transport infrastructure, including railways. component. For example, the company has But it is social projects – hospitals, maternity clinics, schools just completed the construction of three and universities - that are closest to the company’s heart. Even hospitals in underprivileged areas of as it constructs the airport at Catumbela in Benguela province, the country. Somague is taking the time out to build a brand new school in the Near to the new UAN campus, neighbourhood. And as part of the UAN project, Somague will also Somague is also building an construct schools and hospitals on the university campus. arts centre that will provide “We are business people, we are a private company with a education in theatre, dance, commercial purpose, but we also have an extremely strong social arts and other cultural component,” Mr Gonçalves explains. “We may not be as large as activities to school children some of the other construction companies in Angola, but we are very in the area. efficient and effective at what we do. We are very committed to the And Somague’s social future generations of Angola, and most of our workforce is Angolan, investments are not limited with a much lower proportion of expatriates than our competitors. to Luanda. The company If Angola is to develop more rapidly in has constructed a centre the future, it needs to invest in its young for homeless children and people and especially in the education orphans in Huambo that sector. It needs to build its own knowhouses the children in how, and that is what it is doing with the decent conditions and UAN project. At Somague, we are very provides them with an proud to be making a contribution to www.somague.pt education. this effort.” 25 26 Angola Construction advertising feature Acticon Angola is one of the country’s youngest and fastest growing engineering and construction companies Setting the pace In the construction sector Since the successful delivery of its very first project, a housing and services condominium for national oil company Sonangol, engineering and construction specialists Acticon Angola, has emerged as a trusted partner to some of the largest businesses in the country. “When we started out on our own we had good relations with Sonangol and some other blue chip contacts, but not much else,” Martinho Vidal, CEO of Acticon Angola, says. “But within a couple of months we had already “We have excellent reputation and a solid corporate structure, so a lot of companies are now looking to work with us” Martinho Vidal CEO of Acticon Angola been awarded a hotel project in Benguela and a housing contract in Talatona. So the banks began to believe in us and provide us with the financing we needed to expand. And we haven’t looked back since then.” Mr Vidal says that the success of Acticon is above all down to the people who work for the company, at all levels. In a relatively short time in the market, Acticon has established an enviable reputation for delivering projects on time and to the highest standards – a rare feat in Angola’s notoriously challenging construction market. “We were able to provide one of the main banks in Angola, BNI, with new branches in just three months, rather than the eight to ten months that they normally had to wait,” Mr Vidal says. “It meant that the bank could start operating in new regions much sooner – and it proved just how quick and effective we are. The private sector in Angola now has a very high level of confidence in us.” Acticon won its initial contract with Sonangol when the original contractor failed to deliver the project on time; thanks to round-theclock work, Acticon was able to hand over the completed facility in March, just four months later. With this reputation for quality and efficiency, Acticon has quickly built up an order book and a customer portfolio that includes some of the leading names in Angola’s private sector, in particular in the financial, oil, telecoms and real estate sectors. These companies are all turning to Acticon to deliver new homes, offices and shops across Angola. Acticon is now diversifying into new business areas. At the end of 2011, in partnership with a Portuguese company, it established a subsidiary, Tripolar Angola, which will operate in the country’s electricity sector, installing the equipment and infrastructure that Angola’s booming economy demands. This transaction also positions Acticon to increase its share of the construction market in the public sector, a segment that Acticon is beginning to explore now. “I believe we are going to see a lot of opportunities in energy, water and sanitation, all of which are the responsibility of the public sector,” Mr Vidal says. “As Acticon expands we will be able to take on more work for the public sector and have a more balanced order book between public and private sector work.” In 2012, Mr Vidal estimates that the company’s revenues will increase by around 30%. “We have this excellent reputation in the market and we have a solid corporate structure, so a lot of companies are now looking to work with us,” he says. “Our order book for 2013 is already 80% of our order book for 2012 – the work just keeps coming in. I think that in the coming years Angola will remain a land of opportunities for us, in both the private and public sectors.” C M Y CM MY CY CMY K advertising feature advertising feature Angola Construction Paving the Way to Development Road construction company Paviterra occupies a central position in the national reconstruction effort building Angola’s network Few companies in Angola are making such a major contribution to the There are other technical challenges in the road sector. Following country’s reconstruction as Paviterra, which in recent years has built the civil war, Angola remains a heavily mined country, and road thousands of kilometres of new roads across Angola, providing this building involves significant risks as a result. This is a particular buoyant economy with extra capacity for freight traffic and cars. problem in parts of central Angola, where the company is now Although the state holds a majority stake in Paviterra, the road focusing its investments. construction market has been liberalised and competition has “The coastal road network is significantly more advanced than increased in recent years. However, Paviterra’s operational know-how the interior network,” Mr Amaral says. “This is a concern to the and experience is unmatched; for many years following independence government, as they don’t want there to be any asymmetries in the Paviterra was responsible for building every single road in the country. country’s road infrastructure.” The company continues to play a critical part in national reconstruction, At the same time as building new roads in central Angola, the company which is why the government has bought back a minority stake owned is also increasing the capacity of existing roads by adding new express by Mota Engil of Portugal, explains Oswaldo lanes to major routes between provincial R. Amaral, CEO of Paviterra. the road construction market has capitals, such as Benguela and Lobito. Mr Amaral says that Paviterra has “The Benguela-Lobito experience was been liberalized and competition adapted successfully to the opening of the very positive and the government now has increased in recent years market and to the new demands made on wants to replicate it on other major roads,” the company. Since liberalisation, landmark Mr Amaral says. “By dualling lanes, traffic projects on which the company has worked include the Huambo-Kuito between economically important cities can flow much faster, and much highway, the Ngola-Cacula and Caxito-Balacente roads and the new more safely. We expect to be investing in many more of these projects.” airport at Kuito. Paviterra is also diversifying into high margin new businesses, such “We’ve coped very well with the new market conditions and as road maintenance. “The quality of the new Angolan road network is with the arrival of competitors from Brazil and Portugal,” Mr Amaral very high and is subject to inspection and to international standards,” says. “Our main challenge now is in finding Angolan road engineers. Mr Amaral says. “However there are still parts where maintenance has As a state-owned company, we want to use as much local labour not been carried out for a long time and is a matter of some urgency as possible, without relying on expatriates. 99% of our 500-strong for the government.” workforce is Angolan.” The road ahead for Paviterra is clearly one that promises major Mr Amaral himself studied as a civil engineer in Brazil, supported opportunities. Mr Amaral says that there is also the potential for by a grant from the Angolan government. Paviterra itself also awards foreign investors to participate in these grants for studies in universities within Angola, as well as investing in opportunities, as the government is continuous on-the-job training for its technicians in the country. prepared to sell a stake in the company. Paviterra has also partnered with new entrants to the market But only those bidders who are prepared in recent road projects. As road building is both capital intensive to make a long-term commitment to and labour intensive, this has enabled Paviterra to share the invest in Angolan reconstruction should financial burden and make the most of the human resources of contact the Ministry of Public Works, other companies. he advises. 29 Angola industry Q&A 30 advertising feature “We are investing heavily in ports, roads and railways which will open up export markets to our minerals and make mining in Angola more attractive to investors” Q: What plans do you have to mine resources other than diamonds? A: It’s true that most of Angola’s mineral exports are currently diamonds. But we want to diversify this. Angola used to be an iron exporter. So we are planning to start with iron mining, restarting exports from the Cassinga mine and others. There have also been discoveries of manganese in various parts of the country. In northern Angola there are also copper resources that could be mined. It also looks as if we have potential for gold and for rare earth metals. It’s clear to me that in two to five years Angola will be mining much more than just diamonds. Q: What is the Government doing to attract investors to the mining sector? Joaquim Duarte da Costa David Minister of Geology, Mines and Industry A: We want to partner with international mining companies in mineral prospecting and exploration in Angola. For our part, we will also have to help supply the infrastructure and the workforce. We are investing heavily in ports, roads and railways which will open up export markets to our minerals and make mining in Angola more attractive to investors. We will also need to make more investments in energy to supply the new industries. Q: What are the main principles of the new Mining Code? Q: How does Angola plan to transform its mineral resources into prosperity for the country? A: It’s clear that Angola has exciting mineral potential. But one of the problems in Angola, and in Africa generally, is that we tend to export these raw materials and import the finished products. We would now like to start adding value ourselves to mining products. For example, in the most well known sector in Angola, diamonds, we are encouraging the growth of the diamond polishing industry, not just mining. And we don’t just want to export iron. We would like to see steelmaking plants here too. It’s one of the reasons why three years ago mines and industry were put under the same portfolio at the Ministry. Angola is a relatively small market, so we will not transform all our raw materials into finished products, but we want to do more than export minerals. Q: What is the Ministry doing to explore Angola’s mineral resources? A: The mining sector was badly damaged by the war, which disrupted exploration and extraction. We are trying to put the sector on a more scientific basis and improve our knowledge of the country’s resources. Most of Angola still hasn’t been surveyed with modern technologies. We are currently putting out to tender an aerial geological survey of the whole country. This will give us the scientific foundations for a dialogue with potential mining investors, and also a road map for developing the industry, based on the resources we have and the demands of world markets. A: The Mining Code is designed to provide investors with more guarantees, while at the same time giving more transparency to revenues from mining and transactions with the State. There are over 300 articles in the Code, which is based on international best practice and which aims to ensure a secure, transparent and fair environment for investing in mining in Angola. Q: What are the main challenges you face in industrialisation? A: One of the consequences of the war was that a lot of industry was destroyed. Angola began to import almost everything. So the country needs to make a massive effort to build up its industrial base again. Our industries have to be globally competitive. We want “made in Angola” to be a mark of pride for the country. Q: How is Angolan industry responding to these efforts? A: It’s going to take a lot of hard work to improve our technologies and access to finance for our companies. But we’re already seeing some positive signs. For some years now the non-oil sector has been growing faster than the oil sector. In particular we’re seeing a lot of growth in the construction materials sector and in food products, with local products beginning to substitute imports. The government is also investing in technology centres that will train young Angolans in high technology, high value industries. There’s a long road ahead but we are laying the foundations for a diversified industrial economy that can create employment and wealth for all Angolans. advertising feature Angola industry Shaping the Future with Explosives Maxam-CPEA is the main provider of civil explosives to the mining and infrastructure sectors A reliable supply of high quality explosives and blasting systems is critical to the national effort to reconstruct Angola’s infrastructure and to the continuing development of the country’s mining industries. In recent years, civil explosives producer Maxam-CPEA has emerged as a leading partner to national and international infrastructure and mining To meet current demand and in anticipation of continued growth, companies across Angola. Maxam-CPEA is investing in a new, highly automated plant that will be With local capacity to produce around one thousand tons every completed by the end of the year. month, Maxam is the largest manufacturer of explosives in the country, In addition to this investment, Maxam-CPEA is also strongly with sophisticated production facilities and high levels of security. As committed to improving its traditionally high levels of post-sale service part of the global Maxam group that was founded by Alfred Nobel back and technical assistance. in 1872, the Angolan operation is consolidating itself as one of the most “We are increasing the number of engineers who work on site robust ones. with our clients,” Mr Aguincha says. “In particular, we are investing in Carlos Aguincha, Managing Director of Maxam-CPEA, says that training Angolan engineers in foreign universities – in the future we the company’s commitment to high quality and to differentiating want to work with an almost fully Angolan workforce. We are in Angola its products have been the key to its success in the Angolan market. for the long-term, and we are committed to training and employing “Demand for explosives in Angola is very high,” he says. “We are local workers.” working at full capacity to meet our commitments for any current and Maxam-CPEA also applies the highest standards of health and future orders, and we are planning to invest to increase our capacity safety in this potentially hazardous sector. and enhance our productivity.” Angola may be a developing country, One of Maxam-CPEA’s orders is to “Demand for explosives in Angola but Maxam-CPEA believes that the same provide the explosives needed to create is very high. We are working at full world-class criteria for preserving safety an entire new shipping canal in the Port capacity to meet our commitments” must be followed here as in the more than of Lobito, which will provide direct access forty other countries where it operates. to the Lobito oil refinery for oil tankers. At In its 120 facilities worldwide, the Maxam group is currently the same time, Maxam-CPEA is also a long-standing partner of most implementing the OHSAS 18001, ISO 9001 and ISO 14001 standards for Brazilian construction companies in a series of projects, including health and safety, quality, and the environment respectively. supplying explosives to help build new dams and hydroelectric plants. Mr Aguincha says that this will support the Angolan operations of ‘Our explosives are being used above all in infrastructure, such Maxam-CPEA as they aim to reduce and recycle waste, prevent risks to as building new roads, repairing existing roads, bridges and even workers and clients, and maintain the highest standards of quality in reconstructing railroads,” Mr Aguincha says, “We supply explosives the full range of explosive products that Maxam-CPEA supplies. to some of the largest road building projects in Luanda, and we are “Implementing OSHAS 18001, ISO 9001 and ISO 14001 in Angola will working with some of the largest construction companies in the country. mean that we add even more value to our customers in the country,” In addition, we also see high potential in the mining sector, as he says. “This decision is fully aligned with our long-term commitment Angola is opening up to investment in mines for iron, copper, and to our clients in Angola and to the continued sustainable development many other minerals. We are very excited by the potential to supply the of the country.” mining sector with the explosives they need.” 31 32 Angola industry advertising feature Diamonds Made in Angola Diamond company Catoca is a major force in the economic and social development of Angola and is implementing ambitious plans to increase production and move up the diamond value chain The fourth largest diamond mine in the world, Catoca is one of Angola’s leading sources of export revenues and one of the main drivers of the country’s fast expanding mining sector. Controlled by state-owned diamond company Endiama, Russian diamond giant Alrosa, Brazilian construction firm Odebrecht and China’s LLI Holding, Sociedade Mineira de Catoca is responsible for around 87% of Angola’s rough diamond sales by volume. The company is now implementing ambitious plans to increase its production capacity at its giant mining operations in Catoca and elsewhere in the country. As part of its Vision 2020 strategy, the company aims to start mining for diamonds at depths of up to 800 metres at its flagship Catoca mine in north-eastern Angola, where initial geological analysis has indicated there are major additional reserves of diamonds. The company is currently excavating diamonds as far deep as 600 metres and is now drawing up plans for a new stage in extraction from the mine’s kimberlite pipes – the volcanic structures that are home to Catoca’s vast gem deposits. “We are currently concluding geological surveys at these deeper levels, and it looks as if we have significant reserves of diamonds that can be explored on a commercially viable basis, although we still need to carry out additional analysis,” José Manuel Ganga Júnior, the Chief Executive Officer of Sociedade Mineira de Catoca, says. “We are already running at full capacity and plan to increase our reserves and extend the life of the Catoca mine.” By 2020, the company aims to increase the value of its Catoca mine by 3.5 times thanks to these investments, and to exceed $1.3 billion in annual revenues. The mine currently produces about 550,000 carats a month of rough diamonds; in 2011 production rose by 1% to total 6.78 million, with sales up 16% to $611 million and net profit rising 27% to $141.6 million, driven by a recovery in global average selling prices for diamonds. And in addition to investments in the Catoca mine itself, the company has also set its sights on operating new diamond mining concessions in other areas of Angola that are now being prepared for extractive activities. “It’s important for us to develop new sources of cash flows from other diamond deposits,” Mr Ganga Júnior says. “The Angolan government is opening up new opportunities for mining concessions in other regions of the country and we are very interested in developing these. We are already prospecting one very promising kimberlite formation in the province of Lunda Norte and are preparing a project for a new mine that could start operating in 2014. We are also excited by the potential for mining in Kwanza Sul province. We are confident that these concessions will be commercially viable for us.” These investments have been stimulated in part by the new Mining Code that the Angolan government implemented in 2011. The Code has created the conditions for miners such as Catoca to invest more in exploring the potential of the sector; under the terms of the Code, the corporation tax on mining companies has been cut from 40% to 25%, improving the profitability of mining projects in the country. And as well as investing in new prospects in Angola, Catoca is also increasingly focused on investing in training its human resources to a world-class level. In recent months, it has implemented new programmes to assess the performance, productivity and compensation of its employees. “Investment in our human capital is a major part of our Vision 2020 strategy,” Mr Ganga Júnior says. “We recognise that we will not be able to achieve all of our goals without enhancing the training and improving the motivation of the people who work for us. We are setting up a corporate university to provide all the training that our employees need, and we are also benchmarking our remuneration practices to international standards, so that we attract the very best people to work for us.” Creating value, sharing value Catoca is also expanding into higher value activities such as diamond polishing, creating employment opportunities within Angola and helping diversify the economy. “A major part of our Vision 2020 strategic plan is to create more value ourselves rather than relying on other companies,” Mr Ganga Júnior explains. “We will provide polished diamonds to the world market using the brand ‘Made in Angola’. We are going to move up the diamond value chain.” Angola industry advertising feature the company aims to start mining for diamonds at depths of up to 800 metres at its flagship Catoca mine in north-eastern Angola, where initial geological analysis has indicated there are major additional reserves of diamonds The company’s strategy is motivated not only by the need to enhance returns for its shareholders, but also by a very strong commitment to its stakeholders at all levels in Angola, from supporting the national government’s efforts to diversify the country’s economy and create employment, to investing in health and education in the communities in the areas where Catoca has mining operations. “We don’t just want to provide hand-outs to the neighbouring communities,” Mr Ganga Júnior says. “Our corporate social responsibility strategy is based on the need to help communities “We will provide polished diamonds to the world market using the brand ‘Made in Angola’. We are going to move up the diamond value chain.” Manuel Ganga Júnior Catoca CEO become economically self-sufficient. That’s why we are investing so much in education, for example, all the way from pre-school crèches to high schools and the university level.” Catoca is investing heavily in helping local communities develop their agricultural businesses, supporting smallholders in scaling up their production and distributing their products. In 2011, in partnership with the government of the Province of Lunda Sul, Catoca started working on a project for the economic and social development of Saurimo, the capital of the province and the location for the Catoca mine. The project aims to stimulate the development of local food production and processing industries, especially of cassava, fruit and fish, generating employment and income and creating a new rural middle class of small business people and entrepreneurs in the region. In this project, Catoca is currently focusing on financing training for farmers and agricultural workers, providing them with the know- how to increase their productivity and the quality of their products. At the same time, Catoca is also continuing to support the children of Lunda Sul, partnering with the provincial government to distribute bread and soy milk for about 29,000 children in the schools of Saurimo. The company itself has constructed a number of primary schools in the province, as well as supporting the higher school of science and technology. In addition, Catoca is supporting education in culture and sports, helping to fund a mobile cinema in the region and to train hundreds of young people in track and field sports, handball, football and basketball. Community health is another priority for the company; it operates a medical centre around the clock for its employees and their dependents, supports programmes for the treatment of HIV/ AIDS, malaria and tuberculosis, distributes condoms, and raises HIV awareness in the community. “Health, education and support for local businesses and culture form the foundations of our work to help community development,” Mr Ganga Júnior says. “It’s very important for us to enhance our relations with our stakeholders in the community and support community development.” Meanwhile, Catoca has begun a programme to construct around 3,000 social homes for its workers in the province; 1,250 homes will be delivered to workers in Saurimo by October 2013. The environment is another major concern for Catoca. The company is implementing a sophisticated management system for addressing environmental risks and hazards and is training its employees in how to identify environmental issues and impacts. Catoca is already certified for the ISO 9001 quality standard and is progressing steadily towards the ISO 14001 and OHSAS 18001 standards for the environment and health and safety respectively. As a result of these efforts, in 2011 there was a 28% reduction in the number of accidents at work at the company, testimony to Catoca’s increasingly deep commitment to raising standards and implementing international best practices across its operations. 33 34 Angola industry advertising feature In order to supply the building materials needed to reconstruct southern Angola, FCKS is investing nearly US$200 million in a state-of-the-art cement factory in Chandonga FCKS new factory …contributes to reconstruction and social efforts Over the last decade, since Angola’s drawn-out civil war finally came to an end in April 2002, the national government, together with a long list of local and overseas businesses, have been hard at work putting back together what the quarter-century-long conflict tore asunder. And when it comes to reconstructing a country from the ground up, one thing you need is a lot of cement. That was the rationale behind the establishment of FCKS (Fabrica de Cimento do Kwanza Sul), a 100% Angolan-funded and owned cement factory currently being erected in Cuacra, close to the provincial capital, Sumbe. Developed with private-sector financing and expertise, and supported by regional and national government, FCKS aspires to provide the southern part of the country with plentiful supplies of cement to construct homes, infrastructure, and much more. When completed, thanks to a total investment of close to $200 million, FCKS will “have a production capacity of 5,000 tonnes a day when first phase comes onstream within the next six months,” says the company’s Chairman, Marcos Sassa. By 2014, Sassa continues, an additional production line will double output, helping to satisfy the burgeoning demand for building materials necessary to continue with the nation’s ambitious reconstruction plans. But ensuring Angola has access to sufficient quantities of cement is not enough for FCKS. Quality is the company’s watchword, and Sassa insists its products will also meet the highest international standards. The combination of innovative technologies, stringent quality control, and outstanding natural resources means FCKS will not only serve southern Angola’s needs, but should be in a position to deliver its ‘Yetu’ brand cement to the rest of the country. New Homes for Angolans The Ministry of Construction and Urban Planning is not only overseeing the modernisation of Angola’s transport infrastructure. It is also at the heart of the country’s major investments in social housing In May, Fernando Fonseca laid the foundation stone for the construction of 200 new housing units in four municipalities of Malanje province in the north of the country, the latest housing project that is being constructed as part of the National Urbanisation and Housing Programme. The Ministry aims to build 200 new social housing units in every district of Angola and a total of one million homes nationwide by 2014. It is using private sector contractors to deliver low cost housing rapidly and to the very highest standards of quality. “We are committed to delivering social housing to all Angolans who need it,” Fonseca says. “It is our duty and responsibility in the government to work to provide our people with a decent place to live and to integrate them into our society.” A key to the success of the housing programme is the integration of the new housing projects with other infrastructure and services, including roads, schools, health centres, stores, sports facilities, and fire and police services. To this end, the Ministry of Construction is working closely with the Ministry of Energy and Water to plan integrated infrastructure in the new developments. The Ministry is also closely coordinating the housing investments with provincial governments, united in their efforts to raise the quality of life for ordinary Angolans, wherever they may be. Angola industry advertising feature FCKS awarded best stand at important construction fair Last November, Fabrica de Cimento do Kwanza Sul (FCKS) won the prize for ‘Best Building Materials Stand’ at the PROJEKTA by Constrói Angola exhibition. Designed by the RS Brand, the FCKS stand was created especially to promote the company’s ‘YETU’ cement. the country’s reconstruction projects together, now and in the future. In Kwanza Sul, FCKS is creating new jobs and constructing new opportunities for communities and companies. YETU means ‘our’ in the local Kimbundu and Kikongo languages and, together with the slogan ‘YETU is our cement’, seeks to reinforce the wholly Angolan identity of the brand. FCKS aim to produce 1.4 million tonnes of its YETU cement every year at its new factory near to the capital of Kwanza Sul province. YETU branded cement has fast won a reputation for high quality, thanks to its structural integrity, proven durability and ease of use, making it the cement of choice to hold FCKS is committed to contributing to another vital building block for the country’s future progress and prosperity: employment. “As well as helping the government overcome the difficulty of sourcing materials, we are also creating jobs,” Sassa points out. “At the moment, we already have 1,500 positions that directly employ 1,500 people and we provide work for another 1,500 indirectly.” At the same time, the company is busy constructing what Sassa calls “parallel structures” to provide new opportunities for those required to move away for environmental reasons. The Ministry of the Environment has been supervising work on the factory on a monthly basis and are ensuring the development will not impact negatively upon the area or its people. Other than building new access roads, bridges, and water networks, FCKS aims to improve living standards for those who formerly inhabited the 10-hectare site where the factory will soon be located, via the construction of new schools, medical posts, police stations, and even a business district, in collaboration with the local community. “We have cleared and prepared an area for the construction of 400 homes,” Sassa points out. “Our social responsibility includes the creation of energy, sanitation, and telecommunications. We are doing everything in our power for our neighbours, so that they have the best and, tomorrow, will not turn around and say the factory has brought them nothing.” While the new installations may have been financed exclusively by domestic investment to date, drawing on the wealth of homegrown know-how and capital in the construction sector, Sassa is quick to insist the company is open to the world. FCKS’ Chairman actively invites overseas investors to come and work with it, to play a part in the factory’s and the country’s future development. Grupo M2 Angola · Rua Luther King nº147A Maculusso, Luanda, Angola · Tel: +244 917 314 184 + 244 926 465 961 35 36 Angola industry advertising feature Innovation in the countryside Agribusiness company Giasop is investing in research and innovation in a wide range of food production and processing sectors Although oil production is still the largest sector of the Angolan economy, agriculture is catching up fast, as investors allocate increasing levels of capital to one of the country’s industries with the highest potential. According to the African Economic Outlook, agriculture now represents 10.1% of the country’s GDP, up from 9.1% in 2006, and is the second largest economic activity in Angola. “Angola has the natural conditions to increase food production significantly,” explains Tambwe Mukaz, Chairman of agribusiness group Giasop. “It has fertile land, abundant water and a large workforce. What companies such as Giasop are now doing are bringing technology and innovation to the sector, so that the country can produce more food and at lower costs.” “(We) are bringing technology and innovation to the sector, so that the country can produce more food and at lower costs.” Tambwe Mukaz Chairman of Giasop Group Luanda-based Giasop itself is investing in agricultural production and in factories that transform crops and meat into a wide range of food products for local consumption. It already owns one of the most popular premium brands of fruit juices in the country – Amboim Natural – which it produces and distributes from a modern factory in Porto Amboim in the province of Kwanza Sul. Every hour, this factory turns five tons of fruit into products such as pineapple juice, mango juice, guava juice and others. Giasop produces 24,000 litres of fruit juice every day, and Mr Mukaz says the company is planning investments to increase this capacity, add more flavours to the product range for Amboim Natural, and expand the distribution network. At the same time, Giasop is also diversifying into cattle breeding. As in its juices business, the company’s actions in this sector are guided by its strategy of investing in innovation to differentiate its products and ensure high quality. Reflecting this focus on research and innovation, Giasop has successfully crossed Angola’s native breed of cattle, the Mucubal, with the South African Brahman, to form a new biotype, the Bramuco. “At Giasop, we are always looking to invest in innovation, whether that be in new juices or in the Bramuco cattle,” Mr Mukaz says. “The Bramuco is ideally suited to Angolan conditions. This type of cattle is very strong and copes well with the heat. They combine the strength and stamina of the Mucubai with the productivity of the Brahman.” Since producing its first Bramuco in 2003, Giasop now has a herd of over 1,500 of the cattle at its experimental farm, supported by the Ministry of Agriculture. “We think because Bramuco cattle develop much faster, farmers will be able to sell them for meat at a much younger age than the Mucubai,” Mr Mukaz says. “It will be much more lucrative for the rural population of Angola – smallholders will be able to sell the animals after two or three years, rather than having to wait up to six years. It will help reduce poverty in the countryside.” Meanwhile, Giasop is also investing in other agribusiness sectors. It plans to build mills to produce animal feed and is also acquiring state-of-the art production equipment from Buhler of Germany for mills with capacity of 1,500 tons of wheat per day. And next to its fruit juice production plant, Giaspop is now preparing to construct a dairy factory with capacity for 30,000 litres of milk per day. By the end of 2012, Mr Mukaz says that at this site the company will be producing milk, butter, cheese and yoghurts, especially for Angola’s children, all under the same Amboim Natural brand. Other projects in the pipeline include a plant to produce tomato paste, using tomatoes grown by Angola’s ever growing army of smallholders. “In all of our projects, we are partnering with the very best international suppliers of animals and equipment,” he adds. “The market for local food products is growing very rapidly in Angola. By investing in innovation, we have been able to establish a leading position in this market and also create employment and increase incomes in www.giasop.com rural Angola.” advertising feature Angola industry 37 38 Angola BANKS & finance advertising feature advertising feature helping to grow Angola’s financial system has withstood the worst of the global crisis and is making a major contribution to economic development Angola’s banks are gradually extending access to credit to new segments of the population, while at the same time helping to fund investment in infrastructure and finance the expansion of the country’s growing private sector. Banking coverage in 2010 expanded by 22.1%, reaching 51% of Angola, with 70 bank branches per million people, according to the 2012 African Economic Outlook. In 2011 Angola conducted a major public campaign for financial literacy aimed at increasing social inclusion. Reflecting the growth of the economy and the increased opportunities for financing, foreign participation in the banking sector has risen rapidly in recent years. According to the International Monetary Fund, nine out of 22 commercial banks in the country are foreign owned, and account for about 40% of the assets, loans, deposits, and capital of the system. The central bank, the National Bank of Angola (BNA), is now fast-tracking reforms to improve the supervision of the sector and ensure that rapid growth in credit does not compromise capital ratios or solvency. An enhanced regulatory regime will also support Angola’s efforts to attract more top-tier international banks to the market, as well as helping the financial sector make an even greater contribution to the economy. The BNA is undergoing what the IMF calls a complete restructuring of its supervision department and is hiring additional staff, including people with international expertise. And the central bank has signed a Memorandum of Understanding to step-up cooperation with crossborder supervisors. It has also established a Financial Stability Committee, chaired by the Governor, to enhance analysis of systemic risks. “The steps taken by the BNA to implement Financial Sector Assessment Program recommendations and to enhance cooperation with supervisors in Europe are in the right direction,” the IMF said in a report from August 2012. At the same time, commercial banks are revamping their internal risk assessment and tightening collateral standards, especially for their real estate lending. Reflecting these efforts, non-performing loans declined to 2.5% in 2011 from a high of 7.1% in 2010, a level that was partly due to the effect of late payments from the public sector to creditors. The IMF now believes that it is important that non-performing loans should be better recognized and adequately provisioned, and bank capital strengthened, in order to ensure that the financial system is well capitalised and can continue to contribute to national development. Finally, to complete the modernisation of the financial system, the government is putting in place a legislative framework that will create a more competitive financial market and lead to the establishment of a stock exchange, providing yet another source of financing for Angola’s diversifying economy and its fast growing private sector. A Champion of Micro-Finance Worldwide, micro-finance has proved to be one of the most effective mechanisms for supporting development. Banco Sol is Angola’s major supplier of micro-finance In recent years, Banco Sol has emerged as Angola’s leading provider of micro-finance, supplying credit to the entrepreneurs and small businesses that are driving the growth of the private sector and changing the face of the Angolan economy. “One of the main challenges facing Angola is to combat poverty and unemployment,” says Banco Sol’s Chairman, Coutinho Nobre Miguel. “President dos Santos has put this fight at the heart of his vision for the country, and as part of that vision he personally oversaw the establishment of Banco Sol. “ The bank was founded in October 2001, just as Angola’s long civil war was drawing to a close and the country’s policymakers began to focus on the challenges of development, in particular on how to improve access to finance for Angola’s long-suffering citizens. “For us at Banco Sol, micro-credit is an essential part of our corporate mission,” Mr Miguel says. “It’s not just a business for us – it’s the foundation of our vision of corporate social responsibility and our mission to support national reconstruction and sustainable human development.” Working in partnership with government ministries and large multinational corporations, Banco Sol provides financial support to a “Micro-credit is (…) combating poverty, fighting hunger and generating employment and prosperity. Banco Sol is playing a unique and critical part in implementing this strategy.” Coutinho Nobre Banco Sol Chief Executive Officer range of specific segments of Angolan society, such as women who want to set up businesses in their community. “Women play a very important part in community and family life in Angola,” Mr Nobre says. “Our micro-credit programmes recognise this and we are focusing very closely on supporting women entrepreneurs.” Internationally, Banco Sol is discussing with foreign financial institutions how to improve its own access to wholesale financing and international capital markets. Currently, most of the bank’s financing for its micro-credit initiatives comes from deposits from its retail and business customers, which have grown rapidly as Banco Sol expands its branch network. In 2010, Banco Sol opened 21 new branches, mostly in rural areas where it was not previously present, extending access to banking to new segments of the Angolan population. “Micro-credit is one of the best ways of combating poverty, fighting hunger and generating employment and prosperity,” Mr Miguel concludes. “Banco Sol is playing a unique and critical part in implementing www.bancosol.ao this strategy.” Angola BANKS & finance 39 advertising feature BPC Financing National Development The Banco de Poupança e Crédito is improving access to banking, financing entrepreneurs and companies across Angola, and introducing the latest innovations in financial services All over the world, state-owned financial institutions are assuming an ever greater role in national development, especially in the light of the global economic crisis. In Angola, it is the Banco de Poupança e Crédito (BPC) that is leading the way in transforming Angolan savings into loans and investments that are fighting poverty and creating employment across the country. Ranking second among the eight banks in Angola (and the only public bank in this list) in “African Banker’s” ranking of the top African banks, as well as being number eighteen in the overall African list, in 2012 BPC has reinforced its position at the centre of Angola’s savings and loans system. It currently owns around 14% of the assets of the financial system, and enjoys market share of 21.2% of loans and 15.4% of deposits, both of which are steadily increasing. “BPC plays a major part in improving access to finance for citizens and companies, financing national economic and social development and raising the quality of life for the people of Angola” Paixão Júnior BPC Chief Executive Officer The largest public sector bank in the country, 75% of BPC is owned by the Ministry of Finance, 15% by the National Institute of Social Security and 10% by the Armed Forces’ Pension Fund. Under the leadership of Chief Executive Officer Paixão Júnior, BPC has successfully adapted to the rapid growth and restructuring of the country’s financial system. It has invested strategically in expanding its branch network, upgrading its headquarters and even modernising its logo to ensure that the bank is well positioned for these changes. With a network comprised of 275 points of service and the highest number of ATMs in the country, BPC plays a major part in improving access to finance for citizens and companies, financing national economic and social development, and raising the quality of life for the people of Angola. In 2011 alone the bank’s customer loans grew by 33% to $5 billion; many of these loans were micro-loans to Angola’s growing numbers of entrepreneurs and small companies. BPC is also at the forefront of introducing the latest innovations in financial services into the Angolan market, for both businesses and residential customers. As part of the state’s commitment to increase the role of the private sector in the economy, BPC has launched a new range of services for businesses and large corporate accounts, aiming to provide more sophisticated and complex products for these increasingly demanding segments. Businesses now represent 47% of the bank’s deposits, up from 26% in 2008. At the same time, BPC is rolling out online banking and mobile banking to its retail customers at the most accessible price in the market. The institution’s Internet Banking and SMS Banking services have been enthusiastically received by the market, and the bank is also currently developing a mobile platform for banking services. Meanwhile, in more conventional banking, BPC is encouraging growing numbers of Angolans to open their first bank accounts, especially outside of Luanda, and it has expanded its range of services for high-net-worth individuals. Combined with investments in new and existing branches, these measures are helping to diversify the bank as the Angolan government liberalises the financial system and allows other banks apart from the BPC to manage public sector payrolls. Migrations by civil servants to other banks have been much less than anticipated, partly because of BPC’s investments in services and infrastructure to respond to this new competition. And the performance of BPC’s balance sheet and income statement reflects the bank’s liquidity and increased profitability in recent years. With a Tier 1 ratio of over 14%, the assets of BPC grew on average 15.4% in the last three years, to $7.9 billion in 2011. The credit portfolio increased by 22.6% to $4.2 billion in the same period, while the bank improved its efficiency ratio to 33% and posted net profit of $140.7 million in 2011, with return on equity of 18%. BPC relies on customer deposits for a conservative 71% of its funding, and these deposits increased by 95.1% from 2009 to 2011, providing a strong capital base for the expansion of the bank’s loan book and branch network. With these levels of profitability and capital strength, it is no surprise that BPC has become the partner of choice for foreign financial institutions looking to work in Angola and throughout southern Africa. In particular, in June this year, as part of its long standing partnership with Deutsche Bank, BPC launched a credit line of $50 million for investment projects in key areas of the Angolan economy, including infrastructure, agriculture and health. Since 2004, the two banks have financed $3.5 billion of projects within Angola, especially in the civil construction and infrastructure segments. Angola BANKS & finance Q&A 40 advertising feature CAPTURING ANGOLA’S BUSINESS OPPORTUNITIES Jean-Claude Bastos de Morais, Founder and Board Member of Banco Kwanza Invest, and Marcel Kruse, CEO, talk about the bank’s strategy and the future of the financial industry Q: Banco Kwanza Invest was established during a period of national reconstruction, development and growth. How did it start and how did you manage to get ahead? Jean-Claude Bastos de Morais: Banco Kwanza Invest (BKI) has been active since 2009. It is an independent Angolan private bank offering investment banking and commercial banking services. Investment banking is our core business. In fact, BKI is the first investment bank in the country and we are proud to be the first movers in this market. We both come from the private equity sector and we have solid experience in corporate finance and investment banking. In addition, we have a whole team of experts, covering everything from private equity, structured finance to merger and acquisitions (M&A). JCBM and Marcel Kruse: We could use the example of the construction industry to explain what we do. If you compare the construction companies to common retail banks, then the investment banks such as BKI are the engineers behind the operations. Q: Last year Banco Kwanza launched a new corporate identity, changing its name and logo. What was the reason behind this decision? JCBM: Our aim is to be closer and more accessible to the Angolan market, so we went to the roots of the country in order to find the new name. Kwanza is the largest river in Angola and also the name of the national currency. The logo refers to the image of a growing plant, a powerful symbol of growth and profitability, and also to the letter ‘K’, of Kwanza. Q: What makes Banco Kwanza Invest so successful? JCBM: We are a customer-centric bank. We are permanently creating new solutions for our clients. And we are able to do so because we know how to approach the complexities of the international financial market and the needs of Jean-Claude Bastos de Morais Founder & Board Member of Banco Kwanza Invest Angola BANKS & finance 41 advertising feature the Angolan market. We fully understand these different cultures and we are able to fulfill their respective demands. Q: Can you give us examples of investment banking projects that you have been involved in? JCBM: We manage projects in the infrastructure sector. We lead M&A transactions of medium and large-sized companies. We structure private equity deals. In some cases, we mastermind the whole project, selecting the people, choosing the international players, looking at the project feasibility, preparing studies and conducting due diligence to assure that the international banks are satisfied. Q: Where do you see the best opportunities in Angola? JCBM: If you are an investor or businessman and are long-term oriented, then agriculture is a good place to be. If you are focused more on the short and medium term, you should look at infrastructure opportunities. Again, in the short term, activities related to capital markets can be attractive. Q: How do you assess the financial industry in Angola? MK: We are close observers of this market. In the last 7 years, inflation went down to almost 11%. It has never been so low. GDP and GDP per ca- pita are in constant growth. Commercial banking lending rates as well as government bond rates have decreased significantly too. I remember times when interest rates were 20-25%. Now we see interest rates of 11-12%. Besides that, we are also seeing several changes in the infrastructure sector. As everyone knows, all of this has a very strong effect on business. Q: In which way can Banco Kwanza Invest support companies which are interested in entering the Angolan market? JCBM: When you set up a new project, a new venture or a new operation, there will always be the need for financing, know-how and a tactical approach. We structure the project in the right way and make sure the right people are on board. This is our role. We are the ‘engineers’ and work with partners, who are the experts in their respective fields. Q: What is the focus of BKI for the next years? JCBM: We want to keep making a difference, anticipating needs, providing guidance and assistance to our clients. Thanks to our local knowledge and international relationships, we are more than prepared to identify business opportunities with our clients in the fast growing Angolan market and create a sustainable and successful story. Marcel Kruse CEO of Banco Kwanza Invest 42 Angola Sustainability advertising feature Training for the Future Angola is successfully following the roadmap of sustainable development, training local talent for new opportunities in its private sector Sustainability, according to the United Nations definition, calls for a decent standard of living for everyone today without compromising the needs of future generations. It is inextricably linked to questions of fairness, social justice and greater access to a better quality of life. As member states at the UN Conference on Sustainable Development in Rio de Janeiro in June this year agreed, “eradicating poverty is the greatest global challenge facing the world today and an indispensable requirement for sustainable development.” In the last ten years, few countries have achieved as much as Angola in lifting its people out of poverty and towards a better standard of life. As Vice-President Fernando Piedade Dias dos Santos told delegates in Rio, “Angola is recording macro-economic stability and positive growth rates. In the non-oil sector, it continues to diversify production, namely in agriculture, construction, energy and industry, which has lessened the pressure on non-renewable natural resources and enabled us to reduce unemployment and improve the population’s living conditions.” In 2001, one year before the end of the civil war, 68% of Angolans live in poverty. That proportion has now almost halved, to 37%. Government investments in education have been crucial to making sure that ordinary Angolans are able to seize the opportunities of economic growth and development. In the area of Ucall is Angola’s leading contact centre company, employing thousands of young Angolans in this high technology industry Angola Calling The first contact centre company in Angola, Ucall has quickly established the largest portfolio of clients in the local call centre market, and its workforce has grown to around two thousand people, mainly drawn from the country’s young, technologically aware population. That makes Ucall the largest employer of young people in Angola, many of whom work for Ucall part-time while also studying at universities. Indirectly, the company is helping to finance their higher education and hence is playing an important role in developing Angola’s human capital. As it is many employees’ first experience of working, Ucall invests significantly in training in technology and motivating its young team and it has established a very meritocratic culture that rewards talent. Proof of this is Ucall’s extremely low turnover of employees for a company that operates in this sector. This culture has also helped Ucall win some blue-chip clients, including Zap, TAAG and Coca-Cola. The company not only provides its clients with call centre services but helps many of them set up systems for managing and processing customer information. It also trains front office customer service operatives, especially for banks. And after just three years of operations, Ucall is now planning to expand internationally, providing services both in other Portuguesespeaking markets as well as diversifying into new languages. education, the enrollment rate in primary school rose from 56% in 2005 to 76.3% in 2009. In 2012, the government is increasing its education expenditure by 10%. This rise in public spending is being accompanied by concerted efforts by the private sector to invest in training Angolans for high value jobs. As oil only provides 1% of employment, it is private companies in high growth sectors – such as the agriculture, construction, energy and industry sectors mentioned by Vice President dos Santos – that are now harnessing the creativity and talents of the local population. By transferring know-how and investing in new skills and technological training, the private sector is addressing existing skills shortages and gaps in the labour market and transforming the Angolan workforce into a internationally competitive asset for the country. These companies, whether they are large or small, domestic or foreignowned, are all helping to drive the process of sustainable development in Angola. In accordance with the core concepts of sustainability, it is above all their efforts that are ensuring equal social and economic opportunities for today’s young and for generations to come. advertising advertisingfeature feature Angola Sustainability 43 Construction company M2 builds affordable homes for Angola’s middle classes, and is diversifying into new activities that serve the requirements of this fast growing segment Building a better life for new consumers “We started out as a general construction company,” explains Carlos provide products that respond to the rising purchasing power of Miguel de Conceiçao, the Executive Director of Grupo M2 Angola. different socioeconomic classes in the country. These sectors include “M2 means square meters, so that was what the company, which was fashion, restaurants and entertainment. Grupo M2 has agreements in involved in real estate, was called.” these sectors with an ever growing number of leading international Among other projects, the group was behind the construction of brands, such as Swarovski, Vida e Caffè, Billabong, Truworths and a sports complex in Sambizanga and still sponsors the local football Primetime Amusements. team, Clube de Futebol Progresso Sambizanga. At the same time, As these brands suggest, Grupo M2 is leading the way in meeting over the last couple of years, Grupo M2 has explored other avenues the demands of Angolan consumers for a western lifestyle, while of opportunity and, after studying Angola’s booming real-estate living thousands of kilometres from the geographical West. market, initially got involved in Thanks to Grupo M2, Angola’s Thanks to Grupo M2, Angola’s rapidly growing building homes for middle- and rapidly growing middle class lower-income families. can make the most of their middle class can make the most of their “Basically, we always have our purchasing power to acquire purchasing power to acquire luxury items, antenna up at M2,” De Conceiçao luxury items, access a new access a new variety of leisure opportunities says. “The middle class already variety of leisure opportunities and consume the products they desire has money and the working class and consume the products they is earning more, so there are always people moving up. Hence, we desire. The company clearly occupies a central position in these opted to enter the niche in the market for affordable homes.” economic forces that are reshaping Angolan society. De Conceiçao says the government’s creation of a fund which And that’s not all. Grupo M2 is opening a ceramics factory in provides financing for home-buyers has made his job easier. To date, Lubango; a graphics company, called Grafangol, in Luanda and the group has attracted investments of over $20 million and employs Viana; and is developing an industrial estate with 35 warehouses, over 1,000 people. located close to the highway in Viana, one of which will become the And Grupo M2’s ambitions to accompany Angolans on their group’s new ice-cream factory. journey to middle-class dreams go way beyond putting a roof over Grupo M2 says that it wants to diversify into the industrial area in people’s heads. As part of its drive to expand in the national market, order to benefit from the high potential for growth of this sector – the Grupo M2 has reached agreements with major international brands greatest risk in Angola is the risk of not investing, De Conceição says!. that are well respected in Angola and beyond, so that it can meet the A pretty diversified portfolio, then, but, perhaps, not one in which demands of Angolan consumers for innovative, high quality products it’s easy to see a defining strategy. But De Conceiçao explains the from around the world. thinking behind Grupo M2’s plan is remarkably simple: “The idea of The company commissioned an analysis of the market to help what we do is to always be in the forefront of projects in Angola,” it identify how best it can respond to the needs of a society that is he says. “We might not earn that much now, but businesses today emerging and in permanent evolution. have to think long-term and you have to think socially, in terms Following this market research, Grupo M2 selected a range of of providing jobs and opportunities for other people to develop high potential sectors and then opened stores and retail spaces that their businesses, too.” 44 Angola Sustainability advertising feature Retail growth is child’s play Retailer Misand has enjoyed rapid expansion thanks to the growth of Angola’s population and Angola’s taste for high quality, competitively priced products Misand is one of the most recognizable names and most respected brands on the high streets and shopping centres of Angola’s cities. Over the course of recent years, the company has emerged as the country’s largest retailer of products for infants and young children. The company has been operating for 13 years, and was established when the civil war was still ongoing. Misand started as just one small shop, but thanks to a strategy based on high quality products sourced from Europe, in particular from Portugal, it quickly grew into the leading player in the sector, with stores in most of Angola’s urban centres. “We began with very competitive prices and very high quality, and that differentiated us from the competition,” Chief Executive Officer Miguel Carvalho says. “At the time we opened our first shop, the Angolan market was suffering from very high prices. We saw a space in the market for higher quality products at more accessible prices, and that has been the key to our success.” By the end of 2012, Misand expects to have fourteen shops, including nine in its main market, Luanda. It is also planning to open its largest store, a 1,000 square metre space in the Zango area of the capital, near the airport; construction of the project will begin at the end of the year. And the company is not only increasing the number of stores it owns and operates. It also plans to diversify into new business segments and to represent international brands in Angola, distributing these products in the local market. “Angola is a very attractive market for our sector, because the population is growing very rapidly, and of course that means an increasing number of children,” Mr Carvalho says. “Angolans also appreciate quality products, and as the market opens up, people are looking for products of higher and higher quality. The market segment that we serve is now experiencing very solid growth, which isn’t true for many countries in the world right now.” Because of its fast growing consumer market and its extensive raw materials, Angola itself also has the potential to become a major player in textile production, says Mr Carvalho, who looks forward to the day when he can source high quality products from within the country. “The country needs to develop its industries that transform raw material into finished products,” he says. “Angola has enormous untapped potential in these sectors, such as petrochemicals and textiles.” The investors behind Misand have interests in other sectors apart from retail, owning construction and real estate companies that are engaged in major projects in Angola, reflecting their confidence in the future of the country’s economy. “A lot of people are interested in investing in Angola and the country is now developing a serious and credible business sector,” Mr Carvalho says. “In the retail market and other areas, there is still very high potential for growth. Angola’s political and economic stability are leading to business opportunities www.misand.net in almost every sector of the economy.” Misand awarded in Switzerland In recognition of the quality of its leadership and innovation, Misand received in December 2007, a prize at the 4th Quality Convention in Geneva, Switzerland, from the international committee of Business Initiative Directions. Miguel Carvalho says the award serves as a seal of credibility for the company, and will support it as it looks to strike distribution partnerships with companies from around the world. “It’s a clear indication that in the infant products sector in Angola we are not only the biggest company – we are also the best,” he says. “It also shows that Angola has high quality companies who are ready to work with international partners.” Angola Sustainability advertising feature Investing in Angola’s Future Mr Victor Hugo, CEO of Grupo Morvic, is one of a new breed of private sector leaders who are helping to transform the Angolan economy It was six years after returning to Angola, following post-graduate studies and employment in the UK, that Mr Victor Hugo decided he could make more of a difference to the country as a businessman rather than as a professor of economics and business administration. “I started out here as an academic and business consultant, and managed to help turn around many Angolan companies that were in a difficult position,” Mr Hugo remembers. “It was quite easy to identify the weaknesses in Angolan companies at the time. That is when I became interested in setting up and running my own businesses. It was an ideal opportunity to invest in an expanding economy, applying best practices in management and administration.” Mr Hugo is now the Chief Executive Officer of Grupo Morvic, one of Angola’s fastest growing conglomerates, with interests in sectors ranging from food and hotels to agriculture and transport. Morvic’s current focus is on increasing its presence in the Angolan tourism market, where Hugo says there is a significant level of untapped demand. Morvic is at an advanced stage of plan- CONTINUOUS IMPROVEMENT OF PERFORMANCE Sonasurf is a joint venture between Bourbon and Sonangol for the provision of marine transportation services, exploitation of owned or third party vessels to carry out marine transportation of any kind of goods or people in support of petroleum operations worldwide. 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These multi-million dollar negotiations are a far cry from Mr Hugo’s first business in Angola – a taxi and minicab service in Luanda named Morvitax. “I came to Angola because I was looking for a challenge in my life,” Mr Hugo remembers. “I knew that this was unexplored territory that needed reconstruction after a civil war, with many possibilities for growing a business.” According to Mr Hugo, the main challenges facing new companies in Angola today are financial; interest rates and taxes can be high, and there is not as much financial support from the public sector for start-ups as he would like to see. As a result, many of Angola’s companies are undercapitalised. “What Angola needs more than anything is a root-andbranch administrative reform,’ he adds. “We need to decentralise the system of government and cut red tape. Only then can we have effective tax reform. I’ve been here for six years now and in that time Angolan society has advanced a lot. There is much more space for the private sector now. The public administration will have to change to reflect that. It will have to become more transparent. I think there will be some radical changes in the future.” From his vantage point as CEO of Grupo Morvic, Mr Hugo believes that Angola is on the right track, but needs to deepen its institutional reforms and improve stability if it is to grow to its full potential. “The government of Angola needs to create laws and regulations to improve the security of investments and help the economy grow at a faster rate,” he says. “Angola is rich in natural resources and agriculture, and at Morvic we are planning to diversify into the food production sector. If the government establishes a better legislative environment, we will be able to enjoy much faster economic growth, which will result in more opportunities, not only for Morvic, but for the entire private sector in the country. I am convinced that the country is on the brink of major reform that is going to benefit every business in Angola.” 45 46 Angola Sustainability DA_CNBC 88x124 B.pdf advertising feature 4 7/4/12 9:38 AM www.star-communications.us C M Y CM MY Project Director Editorial Director Sara Prada (+244) 931564428 Alejandro AndrÉs (+244) 931826882 CY CMY K “Our Angolan partners’ ideas and needs have been the inspiration and driving force for our 3 reports which have showcased a wonderful land full of opportunity” advertising feature September 20, 2012 The dream becomes reality. The date is set for the opening of Myriad, Lisbon’s most iconic hotel with its unique riverside location on the Tagus River. Welcome to Myriad, the hotel of your dreams. www.myriad.pt