SDCo Brochure - Sussner Design Company

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SDCo FYI
DEER POTENTIAL CLIENTS. BUCK THE SYSTEM. HIGHTAIL IT FOR HIGH GROUND. RACK UP RESULTS. BAG THE 14-POINT SUCCESS.
THAT OFFICIALLY COMPLETES OUR AWKWARD TROPHY BUCK TROPHY REFERENCES.
THIS IS THE TIME WHEN WE BREAK OUR RIBBONS OUT OF THEIR HIDING PLACES AND SPREAD THEM ACROSS THE DINING ROOM TABLE FOR OUR
VISITING AUNTS TO ADMIRE. THE DIFFERENCE IS THAT THESE FESTIVE REWARDS COME IN THE FORM OF GIDDY, EXCITED AND SUCCESSFUL
CLIENTS. WE WORK FOR THE BETTERMENT OF YOUR WORLD, NOT THE ENHANCEMENT OF OUR TROPHY CASE. WHILE YES, WE DO WIN GLITTERING
PRIZES ON A REASONABLY REGULAR BASIS; WE DO OUR BEST WORK WINNING FOR YOU EVERY SINGLE DAY. ENJOY SOME COLORFUL RESULTS.
AN D
ON IT
INQUIRE@SUSSNER.COM
LEADERSHIP FOUNDATION
I
S DE IG N F
S
W W W. S U S S N E R . C O M
Sussner Design Company
71 8 washington avenue north, suite 203
minneapolis minnesota 55401
W W W. S U S S N E R . C O M
E S T.
1999
612 339 2886
PL
RM
99
CARBONE’S
BOOMLAB
McDAVID
SUSSNER DESIGN Co.
FEATURED
H
R
SU S
MPLS MINN
YOU H A
VE O
U
19
M
LAW OF THEPAW
R D ES IG
N
CO
E
SN
A
MINNE’S DINER
PO R T F O L I O v.3
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FEATURED
30 YEARS NEW
WE’RE BIG SPORTS FANS. WE’RE BIGGER SPORTS FANS OF GREAT SPORTING COMPANIES. WE’RE THRILLED TO BE ON TEAM MCDAVID. A PROTECTIVE
AND PERFORMANCE ATHLETIC APPAREL/GEAR MAKER HEADQUARTERED IN CHICAGO, USA. AFTER 30 YEARS OF PRODUCT INNOVATION AND INSTIGATION,
MCDAVID WAS PRIMED TO GROW WITH A BRAND NEW IDENTITY AND INSPIRATION. SDCO MADE THE STARTING LINE-UP. WE CREATED A DRAMATIC NEW LOGO,
DIRECTION, BRAND AND STYLE GUIDE. THIS UPDATED MCDAVID IMAGE HAS BEEN DEVELOPED FORWARD IN EVERY ASPECT OF MCDAVID’S OPERATION.
FROM HEADQUARTER GRAPHICS TO IN-STORE MERCHANDISING, FROM NEW PACKAGE DESIGNS FOR 100S OF PRODUCTS TO ADVERTISING, SOCIAL MEDIA,
TRADE SHOW DISPLAYS TO LITERALLY EVERYTHING WITH THE NEWLY DESIGNED “M” ON IT. WE HAVE HAD THE GOOD FORTUNE TO PLAY A CRITICAL ROLE
IN THIS MASSIVE BRAND REFRESH. FIRST ON. LAST OFF.
SUSSNER DESIGN Co.
FEATURED
McDAVID
BOOMLAB
CARBONE’S
LEADERSHIP FOUNDATION
LAW OF THEPAW
MINNE’S DINER
PO
R T F O L I O v.3
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SUSSNER DESIGN Co.
FEATURED
McDAVID
BOOMLAB
CARBONE’S
LEADERSHIP FOUNDATION
LAW OF THEPAW
MINNE’S DINER
FEATURED
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FEATURED
BOOMSHOCKALOCKA
BOOM LAB IS AN INCUBATOR FOR RECENT COLLEGE GRADS THAT ACCELERATES THE LEARNING CURVE FOR THESE BUSINESS BABIES. THROUGH
MENTORSHIP, INSTRUCTION AND A SOLID 200 HOURS OF TRAINING, BOOM LAB PLACES ADVANCED INTERNS IN THE NERVE CENTERS OF MAJOR
CORPORATIONS. ALRIGHT THEN, WHAT DID SDCO DO? FIRST, WE NAMED THE JOINT AND THEN WE CREATED EVERYTHING THEY WRITE ON, DISPLAY, SEND
OUT, BEAM OVER THE INTERWEB, DRINK FROM AND EVEN SOME THINGS THEY WEAR. BOOM LAB WAS AN AMAZING ALL-IN, ALL-OUT BRANDING PROJECT.
THE BOOM ECHOES ON.
SUSSNER DESIGN Co.
FEATURED
McDAVID
BOOMLAB
CARBONE’S
LEADERSHIP FOUNDATION
LAW OF THEPAW
MINNE’S DINER
PO
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THEBOOMLAB.COM
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GREAT TO GO
CARBONE’S CALLED AND WE DELIVERED THE FLAVOR. CARBONE’S PIZZERIA IS A ST. PAUL, MINNESOTA INSTITUTION FOR FAMILY DINING AND AUTHENTIC
PIZZA PIZZAZZ. CARBONE’S WAS READY AND WILLING TO UPDATE, UPGRADE AND UP THE ANTE ON GREAT MULTI-PLATFORM MARKETING. SDCO KNOWS A
GOOD PIZZA GIG WHEN WE SMELL ONE AND CARBONE’S IS AS GOOD AS IT GETS. WE BROUGHT MARKETING UNITY TO THE MANY FRANCHISEE SLICES
ACROSS THE TWIN CITIES AREA. WE DEVELOPED SMART, EFFICIENT AND COST-EFFECTIVE WAYS TO ACCESS MORE CUSTOMERS MORE OFTEN WITH MORE
SUCCESS, WHILE BOLSTERING CARBONE’S PR EFFORTS. MOST IMPORTANTLY WE GAVE CARBONE’S THE VOICE AND STYLE IT DESERVED. ONE HOT
MARKETING PIE WITH EVERYTHING ON IT.
FEATURED
CARBONE’S
LEADERSHIP FOUNDATION
LAW OF THEPAW
MINNE’S DINER
PO
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THE
REGION
HEAT
FROM OVEN
SAUCE
REGION
Secret
SAUCE
EG
ION
RE
AD
R
ESE
CHE
B
SPLASH REGION
gh
Dou
AND
FINGER
LICKING
REGION
FLOUR REGION
PIZZA
CUTTER
REGION
MORNING COFFEE
REGION
THE SQUARE CUT. GIVING YOU THE ILLUSION OF EATING LESS,
WHILE ENJOYING MORE. BRILLIANTLY YUMMY.
THE CARBONE’S Secret SAUCE SIMMERS SAFELY, SECURELY
AND SCRUMPTIOUSLY IN THE LOCK POT.
SURE WE’RE PROUD OF OUR DARTS AND BOWLING TROPHIES, BUT
MSP BEST PIZZA! C’MON, FORGET ABOUT IT!
CARBONE’S PIZZERIA – CREATING SECRET SAUCE
Mustaches
FOR OVER HALF A CENTURY.
YOU KNOW THOSE FOAM Cheese HEADS WISCONSINITES WEAR?
HA! OURS ARE ACTUAL CHEESE.
CUTS OF MEAT REGION
P
SUSSNER DESIGN Co.
ss
KiCOOK
S
FEATURED
Secret
ICE COLD PEPSI
Food
DROPPING
REGION
REGION
McDAVID
BOOMLAB
CARBONESPIZZERIA.COM
ADDITIONAL
INGREDIENTS
REGION
TABLE CLEAN UP
REGION
Fresh
A
RELL
N
REGIO
MOZZA
ONION TEARS
REGION
COMPETITORS HAVE BEEN KNOWN TO STEAL OUR USED APRONS
FOR PIZZA DNA TESTING. SAD ISN’T IT?
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FEATURED
LEADERSHIP BY EXAMPLE
LEADERSHIP FOUNDATIONS IS A COMPREHENSIVE ORGANIZATION OF LIKE-MINDED INDIVIDUALS AND GROUPS UNITED BY A DESIRE TO DO BETTER FOR
URBAN POPULATIONS. THE PRIMARY GEOGRAPHIC FOCUS OF LEADERSHIP FOUNDATIONS IS CITIES AND CITY CITIZENS. LF HANDED US THE COMPASS
AND SAID “LEAD US TO A BETTER LOGO, WEB SITE AND OVERALL BRAND.” (WE MIGHT BE PARAPHRASING THERE.) VIA UPDATED LOGO, REFRESHED BRAND
AND STREAMLINED, UPLIFTED WEB SITE, WE HAPPILY HELPED LEADERSHIP FOUNDATIONS LEAD THE WAY IN THE URBAN COMMUNITIES IT SERVES.
SUSSNER DESIGN Co.
FEATURED
McDAVID
BOOMLAB
CARBONE’S
LEADERSHIP FOUNDATION
LAW OF THEPAW
MINNE’S DINER
PO
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LEADERSHIPFOUNDATIONS.ORG
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FEATURED
MAKING THE LAW
SDCO HAS ENJOYED A LONG AND DELIGHTFUL RELATIONSHIP WITH THE ANIMAL HUMANE SOCIETY. ONE DAY IN SPRING THE AHS CAME TO US WITH A
FLUFFY NEW PROJECT. CREATE AND EXPAND AN IDENTITY FOR THEIR “LAW OF THE PAW” ANIMAL HEALTH AND WELL-BEING INITIATIVE. THIS INVOLVED
DEVELOPING A LOGO AND LOOK TO BE EXECUTED ACROSS PRINTED PIECES, OUTDOOR, ONLINE AND ALL MANNER OF COLLATERAL. WELL, THIS IS
EXACTLY THE KIND OF WORK WE LOVE TO GET OUR PAWS ON. TO-DATE, LAW OF THE PAW HAS INSPIRED THE ADOPTION, SPAYING (SORRY BUDDY, IT’S
FOR YOUR OWN GOOD) AND PROPER IDENTIFICATION OF THOUSANDS OF HEALTHIER, HAPPIER AND SAFER PETS. MEOW.
LEADERSHIP FOUNDATION
LAW OF THEPAW
MINNE’S DINER
PO
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SUSSNER DESIGN Co.
FEATURED
McDAVID
BOOMLAB
CARBONE’S
LAWOFTHEPAW.ORG
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FEATURED
MINNE TO THE MAX
OH MAN, WHERE DO WE START? LET’S START WHERE WE STARTED.
SDCO BEGAN BY NAMING THIS CLIENT’S PRODUCT—THE DELICIOUS
AND NEARLY-LEGENDARY MINNEAPPLE PIE. THAT MIGHT HAVE BEEN
ENOUGH FOR MOST, BUT NOT US. FROM THERE WE CREATED AND
CAREFULLY BAKED MINNEAPPLE PIE’S COMPLETE BRAND, INCLUDING
ALL PACKAGING, ONLINE PERSONA, DINER GRAPHICS AND A HIGHLY
COVETED MINNESOTA STATE FAIR PRESENCE. CAN WE SAY IT?
PLEASE, CAN WE? THIS WAS ONE SWEET PROJECT. (APOLOGIES.)
SUSSNER DESIGN Co.
FEATURED
McDAVID
BOOMLAB
CARBONE’S
LEADERSHIP FOUNDATION
LAW OF THEPAW
MINNE’S DINER
PO
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MINNESDINER.COM