5th Wheel Hitches

Welcome!
5th Wheel Hitches.
Dealers have to Sell
& RVer's have to Buy.
A Profit Opportunity?
If they buy a trailer,
they’ll need a hitch.
Who’s going to help them decide
which one?
What factors are involved in making
that choice?
What choices will they be given?
Why not offer just one?
What’s a Dealer’s perspective?
Making a Choice?
• Your customers are choosing to buy from you.
• They value, and want, your advice.
• When choices are offered, they focus on BUYING
features & benefits.
• If there are no choices, they focus on negotiating price.
• Being SOLD isn’t as much fun as BUYING what they really
want.
There should be GOOD REASONS why you “offer”
whatever hitch you lead with, promote, or stock.
• Profit?
•
Do you make more?
• Install time?
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Is it quicker or easier?
• Customer Satisfaction?
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Will the customer be happier in the long run?
• Service?
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Do you have confidence in the product & supplier?
• Price?
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Is least expensive, or cheapest, really anyone’s best choice?
• Something else?
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If it’s something else, does it really make sense? You never lose a customer by offering something
better. You can always provide something less if the customer doesn’t see the value in better.
Your Customers, and making selling
easier, more fun, and more profitable.
Asking them questions,
& providing them information…
Gets them involved, excited about BUYING,
and makes them better ambassadors for you.
RV’ers don’t NEED our products…
They’ve earned money, and they WANT to BUY our products…
Of course, they want a great deal!
They BUY VALUE when they see it.
They seldom BUY the cheapest RV…
so why assume they want cheap hitches?
Good, Better, or Best?
Offering the choice, opens the door for customers to ask…
“what’s the difference?”
Mention features & benefits
that build VALUE.
Create the desire to BUY.
It’s human nature, almost no one chooses to be the lowest
rung on the ladder.
A tighter connection between your
truck and trailer, or a looser latch?
PullRite’s latch is the tightest in the industry.
Tell a story,
Paint a Picture,
Help them imagine using it.
Offer your opinion – If it was me…
Explain WHY you’re showing them better,
still leaving the door open to less if they choose it.
Simple Questions, Easy Answers.
Would anyone
choose a
looser latch?
•No one likes
bumping and
clunking.
PullRite’s Latch in Action
RV’ers are Americans, or Canadians
They love their country…
And want to see more of it!
Ask your customers…
China, Mexico, or the United States?
PullRite manufactures ALL our products in the United
States. Mishawaka, Indiana, USA.
We buy American steel, hire American Workers, and create
American Customers. Do other brands?
If your customers are asked – they’ll likely CHOOSE a
USA Made hitch over a cheaper imported hitch.
RV’ers buy nice trucks and trailers…
A hitch keeps them connected…
They don’t want to risk either.
Would you rather have a latch that locks
automatically, or one that requires a safety step?
PullRite Latches
don’t require a
safety device to
keep the latch
closed…
•Do RV’ers like
climbing into
the bed when
hooking up?
Better Designs =
Safe, Comfortable, & Hassle Free!
Accidents happen.
• There’s a big penalty
when you “forget” the
safety step on other
brands hitches.
• And, the hassles of
having to climb up into
the bed EVERY TIME
you hook up and hook
up
• Automatically Locking
Latches are a small,
but IMPORTANT
PullRite feature.
How are trailers dropped?
RV’ers forget to
use safety
devices. And
blame anyone
they can, maybe
even you.
•PullRite’s latches lock
AUTOMATICALLY
Our customers are on vacation….
or are retired.
They’re dreaming of good times…
And they don’t want problems, hassles, or accidents!
Short Bed Truck? There IS a space issue.
There ARE hitch choices.
Identifying the potential problems, and costs of accidents – creates VALUE
for better solutions.
Do you want to be responsible for avoiding an
accident whenever you make a short turn, or do
you want a hitch that creates extra space
without you doing anything?
Asking customers or salespeople to demonstrate a manual slider, even on
a display stand – can be an eye opener.
Share stories and examples.
Manual Slider Hitch Operation
Retail Customers Need to Know How they Work!
Anticipate turns they do not know about.
Find a safe place to pull over.
Get out of the truck.
Unlock the hitch.
Climb back into the truck.
Hold the trailer’s brake control on and drag the hitch back.
Get back out of the truck.
Lock the hitch.
Now they can get back into the truck and make the turn.
Remember they will need to reverse these procedures before
traveling down the road at higher speeds.
 And if they ever forget, there’s an accident…
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Manual Slider Hitches?
Does anyone LIKE
using a manual
slider hitch?
•Are you selling
PROBLEMS?
Solution?
 Safe?
 Convenient?
 Hassle Free?
 Great Value?
 What about the
Dealer?
 Reputation
 Liability
 Time & Money to
solve problem?
What’s the BEST solution?
 What happens if you forget?
 Gas stations, parking areas,
wrong turns, fatigue
 Accidents – because you
didn’t intend to…
 Electrical, water & sewer,
jacks, awnings, dog…
 Costs, Hassles,
Embarrassment, Frustration
SuperGlide - Automatic Slide Hitch
 Moves automatically, while you drive
 Moves 50 – 100% farther than manual “sliders”
 Works while you drive – without thinking about
problems
 Works going forward or in reverse
 Hooks up and unhitches like any other 5th wheel
 Solves short bed problems
Safe, Convenient, and Hassle Free.
The SuperGlide Advantage
Our Fully Automatic SuperGlide Hitches
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Fully Automatic Slider Hitch Series for Short Bed Trucks
Maximum Turning and Maneuvering Capability
Eliminates the Hassles of Towing with a Short Bed Truck
Again, there’s that…Safety, Comfort and Convenience
RV’ers talk to each other… A LOT!
They want to be PROUD of what they BUY…
And want to help their friends!
Cheap hitches have drawbacks.
RV’ers HATE
problems, hassles,
and accidents.
•Better hitches
create HAPPY
CAMPERS and
return buyers.
Even installations can be a great
place to ask questions, and upsell!
Do you want 8 holes drilled
in your new truck frame?
PullRite has NO-DRILL Custom
Brackets for all ISR (industry
standard rail) hitches.
Do more installs, with less techs
required, and make more!
Cut the number of techs required in half, as no helper is needed
to hold carriage bolts down, and all tightening can be done from
the bed of the truck – even torque bolts to finish the install.
Quit spending time sharpening bits, drilling holes in truck
frames, and simply hoping that all the bolts are torqued
correctly.
RV’ers love Custom Brackets, and will BUY them, if shown. It’s a
win/win for everyone.
Nut tabs? Flange Nuts?
Spline Bolts? Why?
Quicker, Easier Installations
Nut Tabs & Flange Nuts
• One man installs
• Use an impact wrench in the bed,
rather than struggling underneath
• Easier handling as opposed to nut,
flat washer, and lock washer
• Torque to MFG recommendations
• Reduced liability
Spline Bolts
• Less pieces to deal with
• Quicker Installations
How much time would installers save?
If they didn’t have
to drill holes in
the frame?
•PullRite has
NO DRILL
frame brackets!
Do you really want rails bolted
in the bed of your truck?
• PullRite’s SuperRail Mounting System is
Completely Removable, leaving the bed
Obstruction free when removed.
• Customers like this feature when shown!
• And, are willing to pay for it!
RV’ers in general.
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They’re on vacation, or retired.
They’re spending their money.
They don’t like hassles.
They really don’t like accidents.
They didn’t buy the cheapest RV.
They’re likely American, or Canadian.
They bought from a Dealer they trusted.
They expect good experiences with their RV’ing.
They want to be proud of their purchasing decisions.
They’ll likely buy again – perhaps even from you again.
They talk to each other, a lot!
Can you have it all, always?
Maybe not, but…
You can CHOOSE better,
as your preferred choice!
• Greater Profit.
• Shorter Install Times.
• Better Solutions for RV’ers, fewer problems for you.
• A Supplier that supports you.
• Products that RV’ers VALUE, and will PAY for.
• Features and Benefits that RV consumers get excited about!
PullRite Dealers make MORE profit
on nearly every hitch they sell.
And have
HAPPIER
customers!
•Is your sales
team helping
your bottom line?
Great displays help customers
CHOOSE better, and quicker.
Save time,
eliminate
confusion, and
create PROFIT.
•PullRite
displays
MAKE
MONEY
for you.
Who should offer PullRite?
Facts:
• every Dealer who sells 5th wheel trailers, can sell 5th wheel
hitches
• every consumer who buys a 5th wheel trailer, will buy a
hitch
• there’s only one true short bed truck solution, PullRite’s
SuperGlide
• any Dealer who doesn’t offer SuperGlide, is missing sales,
extraordinary profits - and is disappointing customers!
• Dealers never lose a sale, when showing something
better.
The Opportunity is there – dealers who Show it, Sell It!
PullRite’s Complete Line of Products
– A Hitch for every Customer
ISR Slider
Hitches
SuperGlide
15K - #2700
20K - #4400
18K - #2900
12K - #3100
16K - #4100
OE Hitches
24K - #3600
18K - #1300
24K - #1400
Super 5th
ISR Fixed
Hitches
16K - #1200
16K - #1900
18K - #0800
18K - #2100
25K - #0505
24K - #2200
25K Low - #0515
Thank You for Participating
in our Webinar
www.PullRite.com
800/443-2307