Thank You! - GLBT Community Center of Colorado

2014
Media
Summary
Thank You!
To our community…
Thank you! You made Denver PrideFest the biggest and best celebrations in our history. Over the
weekend, The Center hosted 365,000 guests at Civic Center Park. We cheered for 145 entries in the
CoorsLight PrideFest Parade—the largest we’ve ever produced. Thanks to your support, you came out and
made Denver PrideFest one of the biggest and best annual celebrations of LGBT pride in the country—and
made PrideFest one of the best annual festivals in Colorado.
To our volunteers…
Thank you to the 300 volunteers for the hundreds of hours of work you put into creating Denver PrideFest.
From setting up the festival, managing the entertainment, organizing the parade to juggling hundreds of
other details, your dedication makes everyone in our community proud.
To our sponsors…
Thank you for showing your support of Colorado’s LGBT community. Your financial support and
participation makes Denver PrideFest possible and also helps the GLBT Community Center of Colorado
serve over 40,000 people annually through programs supporting youth, elders, and the transgender
community as well as legal services, advocacy, trainings and host of additional programs. Denver PrideFest
is vital to continuing The Center’s mission to enrich, empower and engage Colorado’s LGBT community.
Denver PrideFest 2014 was an exceptional celebration. Our media impact in 2014 exceeded our
expectations. This summary includes highlights of our marketing campaign for the festival including print,
public relations/editorial, television, radio, web statistics and social media. We hope you are equally pleased
with the results and look forward to working with you again 2015.
Debra Pollock
CEO, The Center
Print Collateral
Poster
General distribution through Denver Metro
 Colfax Avenue Parade Route
 Cherry Creek
 Lower Downtown
 Capitol Hill
 South Broadway to Evans
 South Pearl Street
 Old South Gaylord
 Lowry
 Stapleton







Highlands (32nd & Lowell to 44th &
Tennyson)
CU Boulder Campus
Auraria Campus
University of Denver
Regis University
Denver Tech Center (Belleview to Dry
Creek)
Additional distribution points in
Lakewood, Arvada and Golden
Rack Card



Quantity: 5,000
Distribution to visitors and groups at The Center
Distribution to guests at special events in May and
June by The Center volunteer Street Team
Big Gay 5K

Metro-wide poster distribution

Extensive social media promotion

Over 600 runners (300% growth from 2013)

Sponsors included on posters, flyers, T-shirts and
runner’s bags
Map/Insert
Total Quantity Distributed : 100,000

Westword: Music Showcase Issue • June 19 • 68,000

Out Front Colorado: PrideFest Issue •June 18 • 20,000


Advance distribution at The Center
and Events: 2,000
Festival Distribution: 10,000
Print Advertising
Out Front Colorado

May 21, 2014 issue
Out Front Colorado

June 4, 2014 issue
Westword

June 11, 2014 issue
Westword

June 26, 2014 issue
Out Front Colorado

July 2, 2014 issue
Regional Advertising
Visit Denver increased the exposure of Denver PrideFest by creating a regional advertising campaign.
Television Advertising

125 spots total between May 15th –June 19th.

50 Spots May 15th –May 26th

75 spots from May 27th-June16th.

Majority airing in Metro Denver, select spots airing in Colorado Springs,
Pueblo, Longmont, Fort Collins, Loveland, and Greely
http://www.youtube.com/watch?v=DmKDiUhoxBI
Radio Advertising
Cooperative Radio Advertising Campaign
Alice Promotional Mentions Alice 105.9 highlighted Denver PrideFest in the
two weeks leading up to the celebration weekend with recorded promotional
announcements. These promotional announcements highlighted the activities
happening throughout the weekend and encouraged people to visit
ALICE105.9.com to get more information about the event and activities on-site
Dates: June 9 – 22, 2014
Number of Promos: 42
Commercials: 20x :60 sec commercials ran 6A – 12M Sunday – Friday the
week prior to the happy hour event (:30 sec promoting event / :30 sec promoting
auto sponsor).
Commercials: 20 total
BJ & Jamie Giveaways Alice listeners had a chance to get their hands on a
pair of tickets to the Denver PrideFest VIP Pavilion simply by listening to BJ &
Jamie all week long. Promotions ran in afternoon drive.
Dates: June 9 – 13, 2014
Announcements: 10
20x :60 sec commercials to run 6A – 12M Sunday – Friday the week prior to
the event (:30 sec promoting event / :30 sec promoting auto sponsor).
On Line: Web Site Inclusion: Included event information with logo, event copy
and link on the Alice Events page at www.alice1059.com website with 51,000
impressions over 1 month. Posted to Alice social networks. Dates: June 1 – 22
A-List Newsletter: Alice included event information in one (1) weekly newsletter.
(Current Database: 41,000+ ppl.) E-mail Dates: Week of June 16
Web/App Statistics
glbtcolorado.org/pridefest • May 1-June 22







419 daily users (up from 351 average daily users
annually)
2,422 daily page views (up 230% from 1,053 average daily page views annually)
Average time per page view: 2 minutes 54 seconds
91.2% of users from United States
Google ranking for website up 59% in past 3 months
Users access website via
 Desktop computer (37%)
 Mobile Device (50%)
 Tablet (13%)
55,434 page views
Banner Ads
Sponsor
Impressions
American Family
18905
At the Beach (1)
1400
At the Beach (2)
19129
Coors Light
50000
Denver Film Center
8002
Frontier
20025
Get Your Gay On (1)
4902
Get Your Gay On (2)
19143
Noble Energy (1)
15307
Noble Energy (2)
780
Out Front
5744
Smirnoff (1)
5364
Smirnoff (2)
19115
State Farm (1)
1347
State Farm (2)
18951
The Clinic (1)
1367
The Clinic (2)
19072
Tony's Market (1)
20324
Tony's Market (2)
18863
We the People (1)
4397
We the People (2)
19149
Wells Fargo (1)
2028
Wells Fargo (2)
18882
Westword
18999
Xfinity
18943
Mobile App
 Total Devices in Use:
2,877
 Total Banner Ads Shown:
8,427
 Total Banner Ads ClickThroughs: 353
Social Statistics
7 Day Digest • One Week Before Denver PrideFest • All Center/PrideFest Social Media Accounts
from May 1, 2014 - June 22, 2014
GLBT Community Cen...
@COCenter
Transgender Progra...
Denver Pridefest
across all Twitter and Facebook accounts
Incoming Messages
11,118
Sent Messages
11,191 INTERACTIONS
888
New Twitter Followers
BY 7,658 UNIQUE USERS
94
New Facebook Fans
1,667,069 IMPRESSIONS
1,705
across all Twitter accounts
FOLLOWER DEMOGRAPHICS
TWITTER STATS
62%
38%
MALE FOLLOWERS
FEMALE FOLLOWERS
94
New Twitter Followers in this time period
1,579
Link Clicks
18-20
96
Mentions
73
Retweets
21-24
25-34
35-44
45-54
55-64
65+
@MENTIONS 96
DAILY INTERACTIONS
50
RETWEETS 73
OUTBOUND TWEET CONTENT
229
Plain Text
25
146
Links to Pages
0
89
May 12
May 26
Jun 9
Photo Links
across all Facebook pages
My Facebook Pages
10.72k Total Likes, and 1.5k people talking about this
New Fans 1.7k
FAN GROWTH
Unliked your Page 78
200
100
0
0
5
10
May 5
May 12
May 19
May 26
Jun 2
Jun 9
Jun 16
Impressions 774,087
PAGE IMPRESSIONS
by 290,940 users
150k
100k
50k
0
May 5
May 12
May 19
May 26
Jun 2
IMPRESSIONS
Jun 9
Jun 16
BY DAY OF WEEK
Mention 255.9k
AVG
TOTAL
Sun
16.5k
132.2k
Page Post 65.0k
Paid 267
Mon
11.1k
77.5k
Checkin 36.5k
Organic 367.8k
Tue
11.0k
77.3k
Fan 16.9k
Viral 397.5k
Wed
12.9k
90.4k
User Post 1.1k
Thu
8.9k
70.9k
Other 841
Fri
17.9k
143.5k
Question 0
Sat
22.8k
182.4k
Coupon 0
IMPRESSION DEMOGRAPHICS
Here's a quick breakdown of people engaging with your Facebook Page
AGE & GENDER
TOP COUNTRIES
TOP CITIES
13-17
1.0k / 1.5k
United States
18-24
15.6k / 25.0k
Mexico
959
Fort Collins, CO
4.8k
25-34
33.9k / 46.5k
Canada
839
Aurora, CO
4.3k
35-44
20.2k / 26.1k
United Kingdom
725
Thornton, CO
3.1k
45-54
9.8k / 12.4k
Germany
418
Colorado Springs, CO
2.8k
55+
5.6k / 8.2k
42%
Male
58%
Female
201.1k
Denver, CO
43.6k
E-Mail Statistics
May 7 • PrideFest Preview
 Sent: 5236 • Opens: 22.6% • Clicks: 15.2%
May 14 • Entertainment Announcement
 Sent: 5202 • Opens: 24.1% • Clicks: 8.5%
May 20 • Big Gay 5K
 Sent: 5248 • Opens: 22.7% • Clicks: 6.2%
May 28 • CoorsLight PrideFest Parade
 Sent: 5448 • Opens: 23.4% • Clicks: 7%
June 4 • PrideFest VIP
 Sent: 5266 • Opens: 22.6% • Clicks: 7.7%
June 11 • Entertainment Update & App
 Sent: 5295 • Opens: 21.4% • Clicks: 9.8%
June 17 • Final PrideFest Update
 Sent: 5340 • Opens: 22.7% • Clicks: 15.4%
June 4 • PrideFest VIP
 Sent: 5559 • Opens: 18.2% • Clicks: 9%
Media Coverage • Print
“Denver’s PrideFest 2014 continues Sunday
with parade, festivities”
“Will Robinson made the trip with his wife from Sacramento, Calif., to Denver for his first-ever pride fest and parade.
“Standing at the Broadway end of Civic Center park after
having marched 14 blocks down East Colfax Avenue to support the gay, lesbian, bisexual and transgender community,
he was all smiles.”
http://www.denverpost.com/news/ci_26012188/denvers-pridefest-2014-continues-sunday-parade-festivities
PrideFest is back, and the LGBTQ community is prepping to hit
the streets where booze flows, bodies grind, rainbow flags wave
and skin burns under the sun. While there are the usual liquor
drenched festivities, thumping dance parties and ample opportunities to cruise, there are less debaucherous options as well, including kickball tournaments, races and kids' parades. Whatever
your tastes, below are ten of the best offerings from this year's
Pride.
http://blogs.westword.com/showandtell/2014/06/ten_must_attend_pridefest_events_denver.php
Crank up the AC because it's official this weekend:
Summer is here. That means your Xcel bill will soon
go through your overheated roof, so save some
money by hitting bargain events this weekend. You
can cheer at PrideFest, go skateboarding or hang
out in a cemetery -- the calendar has something for
everyone this weekend, and many of these activities
are absolutely free!
http://blogs.westword.com/
showandtell/2014/06/10_things_to_do_for_10_in_denver_this_weekend_free_june_20-22.php
Our Top Picks for June 16-22
Get Involved is a weekly series pointing readers toward community-oriented events, volunteer opportunities, and good causes in
Colorado.
Take Pride: Join over 250,000 other proud Coloradans this weekend for
what is recognized as one of the best LGBT events in the country. Denver
PrideFest, an empowering two-day celebratio at Civic Center Park, features
a parade, dance arena, live entertainment, and designated family area. Sat
11 a.m.-7 p.m.; Sun, 10 a.m.-6 p.m.; Civic Center Park
h p://www.5280.com/ge nvolved/digital/2014/06/17/our-top-picks-june-16-22
The third largest gay pride event in the nati n, PrideFest brings 325,000
people and 250 vendors to Civic Center Park for a weekend of arts, craft ,
food and entertainment. The centerpiece of the fes val is the CoorsLight
PrideFest Parade, starting at Cheesman Park and marching down Colfax
Ave. to Civic Center Park, on Sunday, June 22, beginning at 9:30a.m. This
year’s Grand Marshals are Luke and Margie from CBS’s The Amazing Race.
The festi al runs June 21-22; Sat., 11a.m.-7p.m., and Sun., 10a.m.-6p.m.
Info: glbtcolorado.org/pridefest.
http://washingtonparkprofile.com/index.php?option=com_content&task=view&id=2946&Itemid=41
Denver PrideFest celebrates LGBT pride June 21 & 22
“Festival features entertainment and supports the worldwide movement for civil equality.”
http://issuu.com/lifeoncaphill/docs/loch_14-06-fb
39th annual PrideFest shimmies through downtown Denver
Denver PrideFest is one of the largest displays in support of LGBT
rights in the country. The march began with as little as one-hundred
participants in 1976 and has since ballooned, with a turnout exceeding 300,000 people per year.
http://www.coloradoindependent.com/147891/39th-annual-pridefest-shimmies-through-downtown-denver
Street Style at Denver Pride 2014
Denver Pridefest has come and gone but the street style 303 Magazine saw at the event should keep the city glittering till next year. There
was lots of color, costumes and oh, so much skin. It seemed like some
event goers really took our Denver Pride Guide to heart. The event
kicked off on Saturday the 21st and took place in Denver’s Civic Center Park.
http://303magazine.com/2014/06/street-style-denver-pride-2014/
Denver Pride Guide: 5 Key Pieces to Wear to
Pridefest
Get ready for glitter confetti, neon booty shorts, and rainbow flags
galore – Denver Pridefest is just around the corner. The event
will take place in downtown Denver at Civic Center Park and will
kick off on Saturday June 21st with the Dyke March at 2 pm. The
official Pridefest Parade will start at 9:30 am on Sunday June 22.
To learn more about the event click here.
http://303magazine.com/2014/06/denver-pride-guide-5-key-pieces-wear-pridefest/
WEEKEND IN DENVER: Loud and proud at Pride
Denver Pride is this weekend, plus a bike art tour and Go Skateboarding Day
This is quite the revolutionary point in our lives — more and more people
are realizing that gay people deserve to be treated as equals.
And Denver PrideFest has grown immensely — and is now reportedly the
third-largest pride festival in the U.S. Way to go, Mile High.
http://www.coloradodaily.com/entertainment/ci_25996534/weekend-denver-loud-and-proud-at-pride
Denver Dedicates Entire Weekend for Pridefest 2014
This Saturday & Sunday, Denver will be flooded with lesbians, gay's,
bisexuals and transgenders alike to unite with family and friends to support all types of love equally for Pridefest 2014. Denver is home to numerous gay and lesbian couples and is proud to be one of the most accepting cities in the nation. Whether gay or straight, the weekend is expected to be one of the biggest events of the year.
http://www.examiner.com/article/denver-dedicates-entire-weekend-for-pridefest-2014
Denver Pride Essentials
The month of June rings in the 2014 LGBT Pride season, and Denver
will usher in its 39th annual PrideFest June 21 and 22. The weekend
festival is held in Civic Center Park; Saturday 11 a.m. to 7 p.m.; and
Sunday 10 a.m. to 6 p.m. The PrideFest Parade kicks off Sunday at
9:30 a.m. from Cheesman Park, marching down Colfax Avenue to Civhttp://www.edgeonthenet.com/travel/features/160498/denver_from_dawn_til_dusk
Media Coverage • Radio
Why Wait? Coloradans Travel to Other States to Marry
DENVER – Long time Denver resident Barbara Harrison wanted to celebrate her 25-year relationship with her partner, Michelle, by marrying in their home state, but they got tired of waiting.
So the couple traveled to New Mexico over Memorial Day weekend to get married, and they hope it won't be long
until Colorado offers the same level of equality.
- See more at: http://www.publicnewsservice.org/2014-06-16/lgbtqia-issues/why-wait-coloradans-travel-toother-states-to-marry/a39923-1#sthash.7NM3176H.dpuf
Outsources, Monday, 6/23/2014
Host: Sean Kenney
Voices of PrideFest
Discussion of Denver's PrideFest celebration with Outsources collective members Angela Palermo and Dr. Karen
Raforth. The PrideFest parade and festival was hosted by the Gay, Lesbian, Bisexual, & Transgender Community
Center (The Center) in Denver's Civic Center Park on June 21st and 22nd, 2014. Outsources collective members
were at the festival on Sunday interviewing high profile figures and general attendees, and listeners are able to
hear some of these voices as the show explores themes of politics, belonging, diversity, and community at Pride.
http://www.kgnu.org/outsources/6/23/2014
Media Coverage • TV
The Center worked with Denver Open Media to create a monthly half-hours news program. The program was broadcast in
Denver on Comcast channels 56 and 57 as well as online through the Denver Open Media website. Produced by Center
volunteers, the first program featured interviews with Center staff and volunteers speaking about plans for 2014 Denver
PrideFest as well as a short documentary about the history of gay pride celebrations in Denver.
The Center again worked with Denver Open Media to produce a live broadcast of the CoorsLight PrideFest Parade.
Hosted by Chris Parente of Fox 31 and Larry Ulibarri from KS107.5, the broadcast was shown on Comcast Channel 56
in Denver and live-streamed on the web. The entire broadcast is archived on the Livestream website. The broadcast
was edited to a one-hour highlights program and broadcast on Denver Open Media’s website and on Comcast channel
56 & 57 during the month of July.
http://www.9news.com/story/news/local/2014/06/22/pridefest-comes-at-crucial-time-for-same-sex-couples/11244839/
http://www.9news.com/story/news/local/2014/06/21/denvers-pridefest-underway/11229411/
http://denver.cbslocal.com/2014/06/22/pridefest-crowd-sees-progress-acknowledges-challenges/
http://denver.cbslocal.com/video/10291491-denver-pridefest-gets-going-in-civic-center-park/
http://www.thedenverchannel.com/news/local-news/denver-pridefest-parade-participants-march-from-cheesmanpark-to-civic-center-park-sunday-morning
http://kdvr.com/2014/06/22/thousands-gather-to-celebrate-denver-pridefest-2014/