Sun Sentinel Media Kit

INCREASE AWARENESS AND ATTRACT MORE
CUSTOMERS WITH A MULTI-CHANNEL CAMPAIGN
Sun Sentinel Media Group
333 SW 12th Avenue, Deerfield Beach, FL 33442
956.425.1782
Agenda
 South Florida Market Overview:
 Newspaper Landscape
 Sun Sentinel Media Group Overview
 Print & Online
 Targeted Opportunities
 Community Reach
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Capture South Florida:
A Top Market Nationally, Largest & Most Affluent in Florida
South Florida ranks in the top 15 markets in the country:
 Population Rank # 8 in the nation with more than
5.9 million people
New York-Newark, NY-NJ-PA
20,114,525
Los Angeles-Long Beach, CA
Chicago, IL-IN-WI
Dallas-Fort Worth-Arlington, TX
13,296,946
9,570,110
6,951,575
Houston-The Woodlands, TX
6,467,776
Washington, DC-VA-MD-WV
6,066,097
Philadelphia, PA-NJ-DE-MD
6,061,117
Miami-Fort Lauderdale, FL
5,926,167
Atlanta-Sandy Springs, GA
5,629,693
Boston-Cambridge-Newton, MA-NH
4,743,463
Population 2015
Top 10 CBSA
 Household Rank # 8 with 2.2+ million households
 Effective Buying Income # 11 with $129 billion
effective buying income
 Consumer Expenditures # 10 with $115 billion
estimated in 2015
Source: Nielsen Claritas 2015. CBSA = Metropolitan Statistical Area (over 900 in the U.S.) = Miami-Dade, Broward and Palm Beach Counties.
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Tap Into South Florida’s Diversity:
Market Breakdown
Sizeable and
Great Demographics
Broward/Palm Beach: Sun Sentinel core market
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3.26 million population
Median Age 42
61% college educated
1.3 million households
$51,500 median household income
$79.8 billion spending dollars
Miami-Dade:
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2.67 million population
Median Age 44
51% college educated
928,600 households
$42,150 median household income
$49.5 billion spending dollars
Source: Nielsen Claritas 2015. CBSA = Metropolitan Statistical Area = Miami-Dade, Broward and Palm Beach Counties.
Asian
3%
Other
2%
Hispanic
25%
White
47%
Black/
African
American
23%
Asian
2%
Other
1%
White
17%
Hispanic
64%
Black/
African
American
16%
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South Florida:
A Three Newspaper Market
Sun Sentinel,
210,856
Total Circulation
Miami Herald,
191,720
(excluding branded editions)
Palm Beach
Post,
119,623
Sun Sentinel,
131,741
Sunday
Miami Herald,
127,068
Palm Beach
Post,
96,651
Daily (M-S)
Sun Sentinel Offers the Highest Distribution in South Florida
Source: AAM Audit Report June 2014; does not include branded editions
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SUN SENTINEL’S MULTI-MEDIA SOLUTIONS
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SunSentinel.com / SouthFlorida.com
Expanded South Florida Market
Sun Sentinel /
El Sentinel /
City & Shore
Core Market
Sun Sentinel is a leader in serving
information to South Florida communities
through its daily newspaper, weekly
community newspapers, targeted
publications, digital products, direct mail
strategies and events
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Multi-Media Solutions that Engage & Deliver
South Florida’s Diverse Population
El Sentinel: 150,500+
weekly distribution
targeting Hispanics
SunSentinel.com & SouthFlorida.com
Digitally re-mastered
956,000
weekly
readers
3.6 million unique visitors /
20.3 million page views
Online
213,900 unique visitors
2.3 million page views
28 targeted
weekly/ &
monthly
publications
4.3 million monthly App
page views & 223,260 App
downloads
City & Shore: monthly magazine
targeting Upscale consumers
Source: Scarborough Research 2015, Release 1 (newspaper includes print & eeditions); Site Catalyst (Formerly Omniture) Jan-June 2015. News Apps combine
non- updated with updated versions. App downloads current as of 6.15; May
include duplication; * Internal Estimates.
Print/Online
Inserts & Deals
Delivered
125,000 friends
Full Run Inserts and
92,500 opt-in Deals
Delivered weekly
Extend your reach
beyond the traditional
Tribune Media Group
digital portfolio to
1,000’s of websites
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Reach 1.1 Million Adults with Sun Sentinel Print and Online
Reach adults 40+
with Sun Sentinel
Reach adults 25-54 with
SunSentinel.com
Reach younger adults 18-34 with
SunSentinel.com Mobile and Tablet Apps
Readership
SunSentinel.com
Android App
Apple IOS Apps
669,500 Sundays
398,000 Daily
More than 956,000
weekly readers
20.3 million monthly page
views & 3.6 million monthly
unique visitors
• Digitally Re-mastered Devise Responsive site
• Engage audience with
Video and Branded Content
27,580 downloads
931,200 million monthly PVs
163,980 downloads
3.1 million monthly PVs
Circulation*
iPhone –1.9 million monthly PV
iPad – 1.2 million monthly PV
210,856 on Sundays
131,741 Monday-Saturday
Source: AAM Audit Report June 2014 ; * Including digital replica & non-replica. Scarborough 2015, Release 1- South Florida; Site Catalyst (Formerly
Omniture) Jan-June 2015. News Apps combine non- updated with updated versions. App downloads current as of 6.15; May include duplication
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Expand Your Customer Base by Targeting Your Best Prospects
Sun Sentinel Weekly Readers:
SunSentinel.com Visitors:
• Men: 48%, Women 52%
• Men 51%, Women 49%
• Median Age: 54
• Median Age: 42
• 47% are 55 years and older
• 61% college educated
• 78% are 18 to 54 years old
• 75% college educated
• Affluent:
• Affluent:
• Median HHI: $55,000
• Median HHI: $79,800
• $7,000 higher than the market’s Median
• $32,000 higher than the market’s Median
• 12% more likely than the average South Floridian to have
HHI >$100,000
• 98% more likely than the average South Floridian to
have HHI >$100,000
• Median Home Value: $229,000
• Median Home Value: $283,600
• Nearly $4,000 higher than the market’s median
• Nearly $58,000 higher than the market’s median
• 71% Home owners, 16% more likely than the market
• 67% Home owners, 10% more likely than the market
• 49% Married
• 50% Married, 41% of Households with children, 5% & 17%
more likely than the market respectively.
• 57% white, 20% Hispanic, 19% Black/African American
• 50% white, 28% Hispanic, 13% Black/African American
Source: Scarborough 2015, Release 1; 2DMAs – average weekly / visited SunSentinel.com past 7days
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Stand Out and Draw Attention to Your Message
Section Front Advertising
Spadea
Page Takeover
Interstitial
Push Down
Unique Ads
Mobile Devices
Sun-Notes
Video
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Connect with Your Best Targets Via Our Niche Products
El Sentinel
# 1 Spanish-language publication in
Broward and Palm Beach
150,500 copies weekly
South Florida Parenting
South Florida parents/families
magazine of choice
100,000 copies monthly
Jewish Journal
Reaching South Florida’s
Jewish Community
154,200 zoned copies weekly
ElSentinel.com
Monthly Page Views: 73,700
SouthFloridaParenting.com
Monthly Page Views: 85,200
SunSentinel.com/FloridaJewish-Journal
Monthly Page Views: 22,900
SunSentinel.com - Broward
Forum Publishing Group
12+ weekly community
publications 350,000 copies
City & Shore Magazine
Upscale, lifestyle Magazine
46,000 copies weekly
& Palm Beach News
Monthly Page Views: 1.3
million
City & Shore Magazine
Monthly Page Views: 9,000
Hot Summer Destinations
Upscale, travel Magazine
150,000 copies June, 2016
Source: 2015 Media Kit; Site Catalyst (Formerly Omniture) January–June 2015 monthly average Internal Estimates
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Expand Your Reach and Engage Your Target Audience
Branded content offers multiple ways to engage
your audience
 Regardless of execution form, content will focus on
expertise within specific product categories, giving
consumers:
 Needed information to make a purchase decision
 Top featured/purchased items to help craft a final
Premium Network Targeting
 TribX is a premium
partnership among 1,000’s
of websites designed to
extend your reach beyond
your Sun Sentinel digital
portfolio
product purchase
 Geographically versioned for placement in the Florida
and desired markets
 Automated media buying through technology
Infographics
Home Page Link
Programmatic:
Audience Targeting:
 Target by demography, geography, online behaviors, and
consumed content
Retargeting:
 Reach back out to your visitors of your own website
Online Video:
Articles
 Deliver engaging online video campaigns with scale, including
YouTube TrueView
Mobile:
 Reach on-the-go consumers within select geographies
More!
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Send Direct and Personalized Messages to the Community
Tribune Direct
Sun Sentinel Events*
 Pinpoint your best prospects, strategically target their
households via Direct Mail and strengthen your brand.
 Interact with consumers who live and work in your
business neighborhood
 Increase Brand awareness
 Turn-key partnership, Sun sentinel takes care of all the
event planning, promotion and implementation.
Living Healthy Expo –
Audience – South Florida Adults
January, 2016 | 10:00a.m. - 3:00 p.m.
South Florida Top Workplaces
(honoring businesses)
April, 2016 | 12:30 p.m.
Awards program with reception and sit
down lunch
Westin Ft Lauderdale, Ft Lauderdale
Top Workplaces for People on the
Move (honoring individuals under 45)
August, 2016 | 6:30 p.m.
Awards program with cocktail reception
W Hotel, Ft Lauderdale
Party in Pink
(breast cancer awareness campaign)
October, 2016
TBD
* Subject to change
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Partner with Us to Help Local Kids!
A charity you can trust.
Your donation will be in good hands with a financially responsible, well respected, transparent
organization. We ensure all donations are being used correctly, thoroughly vetting all non-profit
agencies through a detailed grant review process. Sun Sentinel Children’s Fund is a 501c3, so
every donation is tax deductible.
Your donation goes further.
All donations to Sun Sentinel Children’s Fund are automatically matched by the McCormick
Foundation at 50%. And, because the McCormick Foundation and Sun Sentinel pay all
administrative and fundraising expenses, 100% of every donation—PLUS the match—goes directly
to the charities, organizations and people who need it most!
Your support will be recognized.
Sun Sentinel is proud to partner with local businesses who want to positively impact their
communities. Based on your charitable contribution, The Fund can develop a customized
program with unique exposure and opportunities to drive important areas of your business. The
Fund logo will be included on your ads to show your involvement in Sun Sentinel Children’s Fund
and recognize you as an organization that cares.
Your dollars are staying local.
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From planning and strategy, to creative and
execution, Sun Sentinel offers you mass reach and
targeted strategies with our multimedia platform.
We're here to help you grow your sales, increase
your brand loyalty and maximize your ROI.
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