amsterdam marketing media rates 2014

Transcription

amsterdam marketing
media rates 2014
© Amsterdam Marketing
Subject to change
2
SOURCES OF READERSHIP & AUDIENCE DEMOGRAPHICS
Uitkrant: Uitkrant Research Report 2011 - name and address information data analysis and survey (internal research)
Amsterdamsuitburo.nl: Visitor Research AUB.nl 2008 - qualitative research and survey (Anna Elffers)
Uitmail: Uitmail Research Report 2011 - name and address details analysis and survey (internal research)
Iamsterdam.com: Portal Research 2010 - survey (ATCB)
Lastminuteticketshop.nl: LMTS 2013 Research Report - survey (internal research)
Uitmarkt: Uitmarkt Visitors Survey 2011 - survey (DESAN)
Uitgids: Uitgids Research Report 2008 - survey (Anna Elffers) / Data analysis of name & address information 2010 (internal research)
AMSTERDAM MARKETING
Amsterdam Marketing is the city marketing organisation of the Amsterdam Metropolitan Area, active in the fields of promotion,
information, research and services. Our ambition is to put this region on the map as one of the five most attractive metropolitan
areas in Europe for its residents, visitors, businesses and influential groups. Under the motto ‘I amsterdam’, we present the
region as a dynamic place to live and work, an attractive travel destination and a test market for innovation. We strongly believe
that we are more than the sum of our parts. For you, the advertiser, this creates an unprecedented network of communication
resources to reach different target audiences – nationally and internationally – as effectively as possible.
Target audiences
Our advertising opportunities are substantial and diverse. To present them as clearly as possible, we have clustered the
various means by target audience: residents, visitors from the Netherlands, international visitors and business-to-business. As
an example, many cultural institutions specifically target the local residents and visitors from within the Netherlands, such as
with the Uitkrant or its associated cultural website. Larger institutions and museums can also reach out to international visitors
through the new English-language city magazine A-mag. Businesses working in the tourism sector can also easily reach their
target audience via the substantial iamsterdam.com website or, for instance, by narrowcasting to designated visitor profiles
in the city’s tourist offices and ticket shops. Additionally, to communicate to the right organisations in the travel industry and
conference market there are specific newsletters available.
Consultancy
We are delighted to present all of the advertising opportunities that our new city marketing organisation has to offer within this
brochure. We hope you will take inspiration from these materials and contact our staff about the requirements of your publicity
campaigns. They will gladly guide you through the use of our promotional tools and can also work with your specifications to
create a custom solution that fits your company perfectly.
Contact
Relations
T - 020-702 6180
E - partner@iamsterdam.com
Material delivery addresses
materiaal@iamsterdam.com (print)
banner@iamsterdam.com (online)
partner@iamsterdam.com (other)
FEB14
target group residents / visitors from the netherlands overview
TARGET GROUP krant
DE WERELD
VAN WANDERS
HET STEDELIJK EERT MISTER DUTCH DESIGN
THE NEXT BIG THING: BOERENKOOL
HONDERDVIJFTIG JAAR HEERLIJK HELDER…
jaargang 48 #05
UITKRANT P. 8
Amsterdam’s dedicated cultural
magazine
circulation 55,000
10 issues per year
AMSTERDAMSUITBURO.NL P. 9
The online cultural agenda
for Amsterdam
page views: 250,000 per month
visits: 50,000 per month
unique visitors: 35,000 per month
UITMAIL P. 10
Customised digital newsletter with
tips and special offers
subscribers: 32,000
frequency: weekly
MOBILE APPLICATIONS P. 15
Always be up to date everywhere you go
via 3 mobile applications
m.aub.nl
Uit-app (Android, iPhone)
I amsterdam app
4
LASTMINUTETICKETSHOP.NL P. 11
A daily offer of tickets with a
50% discount
page views: 100,000 per month
programma
30, 31 aug & 1 sept 2013
talent groeit
museumplein, leidseplein
UITMARKT P. 12
The nationwide opening of the
cultural season
programme circulation: 90,000
website page views: 1,500,000
frequency: annually (August)
UITGIDS P. 13
The largest catalogue and guide for
cultural offerings
circulation: 50,000
frequency: annually (May)
OUTDOOR P. 14
Poster on the B-side of the outdoor
MUPI displays in Amsterdam
RESIDENTS / VISITORS FROM THE NETHERLANDS
NARROWCASTING IN THE TRAM AND METRO P. 16
Advertising in public transport and at the Amsterdam
Central metro station
reach: 3,260,547
campaigns every 2 weeks
5
target group international visitors overview
TARGET GROUP INTERNATIONAL VISITORS
Generated by PDFKit.NET Evaluation
Admire the art of diamondpolishing in Amsterdam
Every year Amsterdam welcomes over one million visitors who are particularly interested in the fascinating diamond craftsmanship. The
Gassan Group is the combination of the leading diamond-polishing factories in Amsterdam.
AMSTERDAM MAGAZINE
Gassan Diamonds, is located in a beautiful restored originally steam driven diamond factory and was built in 1879. In 2013 more than
400.000 visitors had a tour through the magnificent diamond factory and in 2013 Gassan has been declared Best Family Business in the
Netherlands by the Family Enterprise Foundation in partnership with KPMG.
SIGHTS & SOUNDS
ART & FASHION
DANCING & DINING
COMPLETE LISTINGS
MAR & APR 2014
The company still concentrates primarily on diamond cutting, wholesaling and retailing in set diamonds, loose polished diamonds, gold
jewelry and watches. Gassan Diamonds has a unique position within the diamond industry by introducing a new cut, the Gassan 121.
Another patented brand of Gassan is Choices by DL, a revolutionary brand that allows to vary and customize your jewelry daily. Gassan
Diamonds offers free guided tours in 27 languages, a own mooring site, coffeeshop and a beautiful boutique with a large collection fashion
jewelry and brilliant souvenirs.
Gassan Dam Square is located in the heart of Amsterdam and as the largest jewelry store in Holland they sell an elaborate selection of
loose polished diamonds and gold jewelry and watch brands such as Rolex, Cartier, Omega, Chopard, Breguet, Audemars Piquet and many
others. A highly trained staff provides customers with personal and expert advice to ensure that the customer can make the perfect choice.
Besides highly sales staff also by Rolex educated watchmakers are available.
Amsterdam
Amsterdam
In 1967 Gassan Schiphol B.V. started the first Diamond counter at Schiphol Airport. Nowadays this company has thirteen selling locations
at the Airside and one at Landside. Gassan is one of the largest concessionaires of the Schiphol Group.
in collaboration with
Amsterdam Marketing
in samenwerking met Amsterdam Marketing
FLOWER
POWER
2013 is een magisch jaar voor Amsterdam! De grachten bestaan 400 jaar, en er zijn nog vele
andere mijlpalen en jubilea die in 2013 in de stad bereikt en gevierd zullen worden. Zo opende
het Rijksmuseum na jaren van renovatie zijn deuren, vieren Het Concertgebouw én het Koninklijk
Concertgebouworkest hun 125-jarig jubileum en bestaat het Van Gogh Museum 40 jaar. Ook
viert Artis zijn 175ste verjaardag, bestaat Felix Meritis 225 jaar, het Frans Hals Museum in
Haarlem 100 jaar, en worden de eeuwenoude handelsbetrekkingen met Rusland herdacht.
Deze bijzondere mijlpalen en jubilea vormen de basis voor een jaar lang feest en speciale
evenementen. Geen wonder dat Lonely Planet Amsterdam heeft uitgeroepen als een van de
beste steden om te bezoeken in 2013, en CNN de stad heeft aangewezen als een van de 10
"hottest destinations" voor 2013: Amsterdam is een echte "must-visit"!
Aanbevelingen
Evenementen
THE OPENING OF THE
KEUKENHOF, THE WORLD’S
LARGEST FLOWER SHOW, IS
TESTIMONY TO HOLLAND’S
BLOOMING FLOWER CULTURE.
Craftsmanship for over 60 years
Gassan Diamonds HQ | Nwe. Uilenburgerstraat 173 - 175 | 1011 LN Amsterdam | P: +31 (0)20 622 5333
Gassan Dam Square | Rokin 1-5 (Dam) | 1012 KK Amsterdam | P: +31 (0)20 624 5787
Gassan Schiphol | Dep. Lounges 1,2,3,4 & Arrivalhall 3 | Schiphol Airport | P: +31 (0)20 405 9951
www.gassan.com
Amsterdam Marketing A-Mag mrtapril Back cover.indd 1
31-1-2014 13:01:09
Click here to unlock PDFKit.NET
A-MAG P. 18
The English-language
City Magazine for the
Amsterdam Metropolitan Area
circulation 35,000
6 issues per year
Your Map
m
of Amsterda
sport - Street
ts - Public Tran
Museums & Sigh
17-06-11 14:40
dd 1
CITYMAP9.in
NARROWCASTING
VVV TOURIST OFFICES P. 19
In-store narrowcasting network in
VVV tourist offices
reach: 1.3 million
CITY MAP P. 21
Maps with an overview of city attractions and public
transport routes
circulation: 150,000 per year
Also available in Chinese, servicing the travel industry
Index
International Documentary ...
In november verandert Amsterdam
ieder jaar in een waar paradijs voor
liefheb...
Fietsen in Amsterdam
Er is bijna geen stad ter wereld waar zoveel gefietst
wordt als in Amsterdam. Zo'n veertig procent van alle
verplaatsingen in ...
PAN Amsterdam
PAN Amsterdam is een eigentijdse
kunstbeurs die staat voor verrassing,
varie...
Genieten op het water
Of je de stad nu voor het eerst bezoekt of juist een
vaste gast bent: vanaf het water blijft Amsterdam iets
magisch hebben. Ee...
Amsterdam Light Festival
Het Amsterdam Light Festival doet
Amsterdam letterlijk oplichten. Het
cultur...
City Sightseeing Amsterdam Hop ...
Opvallende bussen en vriendelijke gidsen geven een
rondleiding door stad waarbij men langs de mooiste
locaties en attracties k...
Kazimir Malevich en de Rus...
Het Stedelijk Museum in Amsterdam
presenteert een grote
overzichtstentoonste...
Amsterdam te voet verkennen
De beste manieren om Amsterdam te verkennen is,
naast de fiets, al wandelend. De stad is erg compact
gebouwd en alle belangrij...
Nationale Tulpendag
In Amsterdam wordt in januari de
Nationale Tulpendag de officiële aftrap
geg...
Vol 2 NO 2 €2.95
IAMSTERDAM.COM P. 17
The multilingual internet portal for
the Amsterdam Metropolitan Area
page views: 2,500,000 per month
6
Inc
free ludes
gu
Flow ide to
er
Amst s of
erda
m
The Amsterdam Dungeon
The Amsterdam Dungeon brengt 500
jaar duistere geschiedenis in 11 shows
met ...
Bijgewerkt donderdag 21 november 2013
ARRIVAL GUIDES P. 20
Downloadable digital travel guide,
delivered when booking travel
tickets
reach: 210,000 visitors
msterdam
nr 3 2013
TRAVEL TRADE MANUAL
Amsterdam in
business
The
creativity
network
Doing business
at Amsterdam
Dance Event
ID&T founder
Duncan Stutterheim
THE NEW
RIJKSMUSEUM
ANNE - THE ORIGINAL DIARIES
ON STAGE FOR THE FIRST TIME
AMSTERDAM 2015: CREATIVE,
DETERMINED AND OPEN-MINDED
AMS MAGAZINE P. 22
Amsterdam presents itself as the
ideal business location
circulation: 10,000
2 issues per year
TRADE FAIRS P. 23
Amsterdam Marketing represents
the Amsterdam Metropolitan Area
at various international trade fairs
TRAVEL TRADE NEWSLETTERS P. 24
Online newsletters to inform
the international travel industry
reach: 48,000 addresses
8 editions per year
TRAVEL TRADE MANUAL P. 25
News and information guide for the
international travel industry
languages: German, English,
Russian, Chinese
circulation: determined per market
target group business-to-business overview
AMS
TARGET GROUP BUSINESS-TO-BUSINESS
Amsterdam MICEdition
Tenth edition
Number 2
Winter 2013
Meeting potential
INDUSTRY
UPDATE
2
3
HISTORIC
HIGHLIGHTS
4
INNOVATIVE
INDUSTRY
LEADERS
5
UNIQUE
LOCATIONS
6
PARTNER
Playing host to more than 600 international conferences every
year, Amsterdam’s diverse venues, developed infrastructure,
excellent transportation links and entrepreneurial vision make it
a top-ten international conference city. Read on to find out why.
AMSTERDAM MICEDITION &
ONLINE NEWSLETTER P. 26
News about the Amsterdam
Meetings & Convention market
circulation: 5,000
online: 35,000 subscribers
RESEARCH AND CONSULTANCY P. 27
The added value of research for your
organisation
The Amsterdam Marketing research department
provides tailor-made research and consultancy
solutions
PROGRAMMES
7
7
FEB14
The leading cultural magazine for Amsterdammers and visitors from the Netherlands.
• News about the city, reports from the cultural scene, interviews with famous Amsterdammers, shopping, restaurant reviews and the city’s only complete cultural agenda with more
than 1,600 individual concert, festival, exhibition and event listings each month
• Highest spontaneous brand awareness of cultural media in Amsterdam
• In addition to art and culture, readers are extremely interested in city breaks, (art house)
films, literature, travel, design, sports, nightlife, restaurants and shopping in Amsterdam
krant
Circulation and readership
Frequency
10 x per year
Total circulation
55,000
Subscriptions
5,500
DE WERELD
VAN WANDERS
HET STEDELIJK EERT MISTER DUTCH DESIGN
THE NEXT BIG THING: BOERENKOOL
HONDERDVIJFTIG JAAR HEERLIJK HELDER…
jaargang 48 #05
interview
krant
KRANT
1/4
pag
nov 2013
18
21
22
mei 2013
18
1/4
pag
24
26
28
VERMAAK
Theater, dans en muziek;
Afrovibes Festival brengt
nieuwe talenten en gevestigde kunstenaars uit
Zuidelijk Afrika naar Nederland om ons tijdens
de kille herfst op te
warmen met Afrikaanse
'vibes'.
‘YOU WONT'T FIND ME IN
A ROMANTIC COMEDY.
PEOPLE DON'T COME
TO TALK TO ME ABOUT
THOSE SCRIPTS, BECAUSE
THEY PROBABLY THINK
I'M THIS DARK, TWISTED,
MISERABLE PERSON.’
MC Theater en
Bijlmer Parktheater
14 t/m 17 november
Rasverteller Diederik van Vleuten trekt volle zalen met zijn eigen genre
‘Ik maak
Stand-up history’
8 dec zondag
Klassieke muziek
Bethaniënklooster > Trio Scordatura olv Fie Schouten basklarinet [15:00] €14,- t/m 17,50
Buiksloterkerk > Karsu Dönmez
piano [15:30] €17,50 Amsterdamse van Turkse afkomst.
Concertgebouw Grote Zaal >
Groot Omroepkoor olv Gijs
Leenaars mmv Leo van Doeselaar
orgel. Poulenc, Dupré, Martin
[11:00] €10,- t/m 25,Concertgebouw Grote Zaal >
Nederlands Philharmonisch
Orkest olv Christoph Poppen
[14:15] Zie vr 6 dec.
Concertgebouw Kleine Zaal >
Daniel Kwartet. Mozart, Sjostakovitsj, Brahms [14:15] €40,Concertgebouw Grote Zaal >
Aldo Ciccolini piano. Brahms,
Grieg, Borodin, CastelnuovoTedesco [20:15] €33,50 t/m 49,50
Eben Haëzer > Salonorkest Charmaine olv Wim Klaver [15:00]
€5,- t/m 7,50 Licht klassieke
werken, musicalsongs en Nederlands repertoire.
krant
KRANT
Adressen van de locaties > zie pagina 70
AGENDA
De Engelse Kerk > Franz Liszt
Kamerkoor olv Eric Jan Joosse
mmv Ireen van Bijnen sopraan;
Henny Heikens orgel. Hassler,
Strategier, Mendelssohn [15:15]
€7,50 t/m 15,- Adventsconcert .
Funenpark 125 > Martijn en
Stefan Blaak piano [15:00] €12,Museum Geelvinck Hinlopen Huis > Anna Azernikova
sopraan; Basia Shulman piano.
Varlamov, Goeriljov, Sjostakovitsj, Glinka, Dargomyzjski,
Tsjajkovski, Rachmaninov,
Skrjabin [16:45] €18,advertentie
[21:00] €9,- t/m 16,- Muzikale
bloedband met twee neven uit
Cuba. Diner vanaf 19.00 uur.
OCCII > Howie Reeve, Eric Boros,
Tpok [20:30] €6,- Avant-pop,
folk, post-punk uit Glasgow.
Posthoornkerk > Koor Puur
Mokum [14:15] €5,Het Amsterdamse lied.
De Roode Bioscoop > Roode
Zondag [16:00] €16,- Met Benjamin Herman Trio. › ook zo 15,
zo 22, zo 29 dec., zo 19 jan.
Ziggo Dome > Placebo [20:00]
€36,- t/m 45,- Rockband uit Engeland. Met voorprogramma.
DA
large
Muziekgebouw aan ‘t IJ Kleine
Zaal > Ensemble SCALA [11:00]
€10,- t/m 16,Muziekgebouw aan ‘t IJ Grote
Zaal > Symfonieorkest De Philharmonie olv Daan Admiraal .
Vaughan Williams, Walton, Elgar
[15:00] €17,- t/m 21,NRC Restaurant Café > Studenten van het Conservatorium van
Amsterdam [12:00] gratis
Met Victoria Davies harp; Elena
Vyaznikova fluit. › ook zo 22 dec.
Pianola Museum > Koffieconcert [12:00] €8,- Muziek op
pianolarollen. › ook wo 25 dec.
Pianola Museum > Carlos
Guerrero Bullejos piano; Eduard
Marcet viool. Bach, Beethoven,
Brahms, Ravel [17:00] €15,Westerkerk > KCOV Excelsior,
Holland Symfonie Orkest olv
Wim van Herk mmv vocale solisten. Bach-Weihnachts-Oratorium
[15:00] €29,Pop, jazz, wereldmuziek
Bethaniënklooster > Lazy Sunday Afternoon [17:00] Zie zo 1
dec. Met Simone Gubiotti gitaar.
Koninklijk Theater Carre >
Mathilde Santing & Frank
Boeijen [20:00] €18,- t/m 32,CBK Amsterdam > Studenten
van Conservatorium Amsterdam
[11:30] €8,50 Met Laura Polence
zang; Breno Viricimo gitaar.
Heineken Music Hall >
Will.i.am [20:00] €39,De Kleine Komedie > Claw Boys
Claw [20:15] €10,- t/m 21,75
Rockband uit Amsterdam.
Melkweg The Max > Game
[20:00] €32,- Gepassioneerde
punchlines en krachtige raps.
North Sea Jazz Club > Kofferbak
[16:00] gratis Live jazz, gesproken woord, poëzie, stand-up
comedy e.d. Winter edition.
North Sea Jazz Club > Ramón
Valle, Orlando ‘Maraca’ Valle
T
Toneel, muziektheater
Bellevue Paloni Zaal > Berg&
Bos ‘Drive-in’ [12:30] Zie di 3 dec.
Bellevue Grote Zaal > ‘Wreed en
teder’ [15:00] Zie do 5 dec.
Comedy Theater in de Nes >
‘Love songs for sale’. Muziek Noel
Coward, Leonard Cohen, Benny
Andersson en Bjorn Ulvaeus e.a.
Met Pieternel Brummelkamp
mezzosopraan; Peter Rombouts
countertenor [15:00] €17,50
› premiere, ook zo 15 dec.
DeLaMar Theater > Het Toneel
Speelt ‘Familie’ [15:00]
Zie za 7 dec.
Meervaart Rode Zaal > ‘Sonneveld’. Regie Eddy Habbema. Met
Tony Neef, Mariska van Kolck,
Jan Elbertse e.a. [20:15] €34,50
t/m 39,50 Voorstelling over Wim
Sonneveld.
Theater De Omval > ‘Who’s afraid of George and Mildred?’. Met
Raymonde de Kuyper, George
van Houts [20:30] €18,50 Huwelijkscomedy geïnspireerd op de
tv-serie ‘George and Mildred’.
Ostadetheater > De Helling ‘Bij
gebrek aan pijn’ [14:30]
Zie do 5 dec.
Ostadetheater > Studio Minailo/
Feikes Huis ‘Rothko Chapel’
[14:30] Zie do 5
Paleis van de Weemoed > Paleis
Gastronomie Musique [17:30]
Zie zo 1 dec.
Het Perron > Max Douw’[15:00]
€10,- Douw speelt piano, zingt,
schrijft, componeert en acteert.
Polanentheater > Theatersportvereniging Amsterdam [14:00]
Zie zo 1 dec.
Cabaret
Betty Asfalt Complex > Margreet Dolman brengt warmte en
dominee Gremdaat wijst de weg
[15:00] Zie vr 6 dec.
Musical, show, circus
DeLaMar Theater > ‘Hij gelooft
in mij’ [14:00] Zie zo 1 dec.
Lezingen
Klein Bellevue > Fluisterende
olifanten [16:30] €9,50 t/m 11,Talkshow. Presentatie Theodor
Holman, Gijs Groenteman. › ook
zo 12 jan.
Paradiso > Beurs van kleine
uitgevers [13:00-17.00] €3,Ruim 100 kleine uitgevers presenteren hun titels.
Divers
De Dageraad > Rondleiding Piet
Kramer en de Amsterdamse
School [14:00] Zie zo 1 dec.
Muziekgebouw aan ‘t IJ >
Rondleiding met brunch [13:30]
€19,50 › ook zo 12 jan.
Scheepvaarthuis > Excursie in
het Scheepvaarthuis [11:00]
Zie zo 1 dec.
Jeugd
Boom Chicago > Bring your kids
to Boom Chicago! [15:00] €5,t/m 35,- Engelstalige voorstelling
voor kinderen.
EYE Filmmuseum > De superheld Zie za 7 dec.
Van Gogh Museum > Kinderworkshop [15:00] Zie zo 1 dec.
Poppentheater Koos Kneus >
‘Haas en Konijn gaan vliegen!’
2-4 jaar [10:30] €7,- Haas is
helemaal in de wolken: Hij kan
vliegen als een helikopter. › ook
zo 15, zo 22, zo 29 dec., zo 5, zo 12,
zo 19, zo 26 jan.
‘Thuis bij Mol en Muis’ 2-4 jaar
[12:00] €7,- Muis gaat op bezoek
bij buurvrouw Mol. Het is er aardedonker en ze spreken elkaars
taal niet! › ook zo 15, zo 22, zo 29
dec., zo 5, zo 12, zo 19, zo 26 jan.
‘De rode en de blauwe tovenaar’
4-8 jaar [14:00] €7,- Twee tovenaars spannen samen om een
boze heks een lesje te leren. › ook
zo 15, zo 22, zo 29 dec., zo 5, zo 12,
zo 19, zo 26 jan.
‘Opa Warrowitz en de kangoeroe’
4-8 jaar [15:30] €7,- Opa is haaientemmer. Ook kan hij verdwijnen in de buidel van een kangoeroe. › ook zo 15, zo 22, zo 29 dec.,
zo 5, zo 12, zo 19, zo 26 jan.
Podium Mozaïek > TG Arthur
‘Wolfje’ Vanaf 6 jaar [14:00]
€8,- t/m 12,- Wolfje moet zich
bewijzen tegenover zijn familie:
hij moet Roodkapje opeten.
Muziekgebouw > KlankSpeeltuin [15:00] Zie zo 1 dec.
Buurtcentrum Oosterpark >
De Mammies ‘Liesje, Kleine Veer
en het indianen opperhoofd’ 2-8
jaar [11:30] €8,- Liesje wil indiaantje spelen, maar oma heeft
kiespijn. Liesje wordt medicijnvrouw. › ook zo 15, zo 22 dec.
Kindertheater De Toverknol >
Later als ik groot ben [10:30, 12:15
en 14:00] Zie za 7 dec.
Tropenmuseum Junior > MixMax Brasil [11:00, 13:00 en 14:30]
Zie zo 1 dec.
9 dec maandag
Klassieke muziek
Boedapest Festival Orkest olv
Iván Fischer. Mahler-Symfonie
nr. 9 [20:15] €39,- t/m 102,Concertgebouw Kleine Zaal >
Trio Wanderer. Tsjaikovski, Beethoven, Turina [20:15] €31,50 t/m
50,- › ook wo 11 dec.
Conservatorium van Amsterdam Sweelinck Zaal > Studenten van het Conservatorium
van Amsterdam [19:30] gratis
Haydn, Mozart. › ook di 10 dec.,
zo 19 jan.
Pop, jazz, wereldmuziek
Bimhuis > Konrad Koselleck
Big Band [20:30] €16,- Mix van
cabaret, musical, jazz, pop, rock,
funk, latin en zelfs klassiek.
Conservatorium van Amsterdam Amsterdam > Jazzconcert
[17:00] Zie ma 2 dec. Met o.a.
A tune a week olv Yuri Honing,
Monkgroep olv Jasper Blom, basgitaargroep olv De Marez Oyens.
MuzyQ > Studenten van het
Conservatorium van Amsterdam
- You’ve got style! [19:30] gratis
Studenten maken nieuwe songs
en bestuderen de meesterwerken
van het genre. › ook di 10 dec.
Paradiso Kleine Zaal > Xenia
Rubinos [22:00] €8,- Vrolijke
indiepop.
De Roode Bioscoop > Blauwe
Maandag [20:30] Zie ma 2 dec.
Met Lonny Ziblat; Kleinkram.
Cabaret
Boom Chicago > De Grote Interadvertentie
DA
10 - 13 dec
small
LANGE DAGREIS
NAAR DE NACHT
toneelgroepamsterdam.nl
net Show [18:30] €12,50 Boris en
Patrick geven informatie over de
nieuwtjes van de maand.
De Kleine Komedie > Yora
Rienstra ‘We maken er wat van’
[20:15] €9,- t/m 18,- Met haar
mimiek en liedjes danst Yora
volledig uit de maat.
DeLaMar Theater Mary Dresselhuys zaal > ‘Vijftig tinten .. de
parodie’. Regie Jasper Verheugd.
Met Birgit Schuurman, Han Oldigs, Brigitte Heitzer e.a. [20:30]
€19,50 t/m 34,50 Parodie op E.L.
James. › t/m vr 13 dec.
Lezingen
De Balie > Goudader Natuur: De
maakbare natuur. Presentatie
Teun van der Keuken [16:00]
Debat over het creëren en bouwen van natuur.
Kaartverkoop bij Ticketshop of LMTS op het Leidseplein.
7 dagen per week 10-17 uur. Niet voor alle voorstellingen, bel eerst 702 60 00 of kijk op amsterdamsuitburo.nl
Divers
de Brakke Grond > ToGather
MaandagWerkdag [18:00]
Zie ma 2 dec.
de Brakke Grond > ArtFest
[20:30] €10,- Kunstgesprekken
zonder bewijsdrang.
Jeugd
Jeugdtheater De Krakeling >
ISH ‘The gate’ Vanaf 12 jaar
[19:30] €11,- t/m 14,- Dansvoorstelling over vriendschap, jaloezie, verraad en afgunst in de taal
van hiphop. › t/m do 12 dec.
10 dec dinsdag
Klassieke muziek
Concertgebouw Classics - Kersteditie [20:30] €28,- t/m 95,Met Nederlands Philharmonisch
Orkest olv Clemens Schuldt.
Lehár, Tsjaikovski, Strauss jr.,
Korngold en kerstliederen.
Conservatorium van Amsterdam > Studenten van het
[19:30] Zie ma 9 dec.
Muziekgebouw aan ‘t IJ Grote
Zaal > Toonkunstkoor Amsterdam, Leden van het Koninklijk
Conservatorium olv Boudewijn
Jansen. Moessorgski, Rachmaninov, Stravinsky [20:15] €27,Het Muziektheater Foyer >
Lunchconcert: Melissa Ussery
viol; Ernst Munneke piano.
Brahms [12:30] gratis
Het Muziektheater > De Nederlandse Opera ‘De speler’ [20:00]
Zie za 7 dec.
Bethaniënklooster > Amsterdam Vocal Night [21:00]
Zie di 3 dec.
Bimhuis > Workshop & sessie
[20:00] Zie di 3 dec.
Conservatorium van Amsterdam Amsterdam > Jazzconcert
[17:00] Zie ma 2 dec. Met o.a.
Tuesday Big Band olv Johan
Plomp en Latin-crossovergroep
olv Bart Fermie.
De Kleine Komedie > The Kik &
Gasten - De Veelste Grote Nederbiet Show [20:15] €9,50 t/m 19,Met nieuwe bekende talenten en
helden van toen. › ook wo 11 dec.
MuzyQ > Studenten van het
[19:30] Zie ma 9 dec.
Paradiso Kleine Zaal > Dum
Dum Girls [20:00] €11,Paradiso Grote Zaal > Luciano &
Cocoa Tea [20:30] €25,Rootsreggae.
Ziggo Dome > Van Morrison
[20:00] €45,- t/m 85,Voorprgramma Daniël Lohues
Theater Bellevue Paloni Zaal >
Berg&Bos ‘Drive-in’ [12:30]
Zie di 3 dec.
Theater Bellevue Grote Zaal >
mugmetdegoudentand, De Koe
‘Vermogen’ van en met Willem
de Wolf, Lineke Rijxman [20:30]
€16,- t/m 18,50 Twee personen:
status is kwetsbaar, lichaam vervalt, kinderloosheid is blijvend
en de razernij laat zich niet meer
wegstoppen. › t/m zo 15 dec., vr 17
t/m zo 19 jan.
Compagnietheater > De Queeste
‘De city’ van Martin Crimp. Regie
Marijke de Kerf. Met Naomi Velissariou, Ward Kerremans, AnneCharlotte Bisoux [20:30] €15,Drie mensen proberen grip te
krijgen op de wereld waarin ze
leven. › ook wo 11 dec.
Frascati 1 > Toneelgroep Amsterdam ‘Bloedbruiloft’ [20:30]
Zie zo 1 dec.
Meervaart Rode Zaal > ‘Liefde
half om half’ van Alan Ayckbourn. Regie Job Gosschalk. Met
Henriëtte Tol, Rick Engelkes, Kees
Boot e.a. [20:15] €20,- t/m 25,Relatiekomedie over liefde en
overspel. Met gratis inleiding 3
kwartier voor aanvang. Reserveren niet nodig, op tijd aanmelden bij de garderobe.
Stadsschouwburg > De Warme
Winkel ‘Achterkant’. Met Vincent
Rietveld, Ward Weemhoff [19:30]
Als Toneelgroep Amsterdam
‘Lange dagreis naar de nacht’
speelt, staat De Warme Winkel
in dezelfde zaal, op dezelfde tijd,
met dezelfde whiskey en dezelfde O’Neill, maar met een andere
voorstelling. Bel tel. 06-453 592
84. Let op: Dit kan pas vanaf 2
december. › t/m do 12 dec.
Stadsschouwburg Grote
Zaal > Toneelgroep Amsterdam
‘Lange dagreis naar de nacht’ van
Eugene O’Neill. Regie Ivo van
Hove. Met Roeland Fernhout,
Marieke Heebink, Ramsey Nasr,
Gijs Scholten van Aschat [20:00]
€10,- t/m 35,50 Eén dag uit het
leven van de familie Tyrone in
hun strandhuis in Connecticut.
› t/m vr 13 dec.
Cabaret
Klein Bellevue > Bies [20:30]
€13,50 t/m 15,- Try-out podium.
Met Wouter Monden, Claar van
der Does, Ibo Bakker. Presentatie
Mylou Frencken. › ook di 14 jan.
[20:30] Zie vr 6 dec.
Boom Chicago > Christmas
Bonus [20:30] €25,50 De mooie
en frustrerende kanten van het
kerstseizoen op de hak genomen. › ook do 12 t/m za 14, di 17
t/m vr 20, zo 22, wo 25 t/m vr 27,
zo 29, ma 30 dec.
Griffioen > Bende van Beuving
‘Klap van de korenmolen’ [20:30]
€14,- Cabaretesk muziektheater
van Ernest Beuving en band
mmv Griffioen Popkoor.
Schouwburg Amstelveen Grote
Zaal > Erik van Muiswinkel
‘Schettino!’mmv Omnibuzz
[20:00] €22,50 Voorstelling vol
scherpe vragen.
DeLaMar Theater > ‘Vijftig tinten .. de parodie’ [20:30]
Zie ma 9 dec.
Lezingen
Plein van Siena > De mystiek
van Marguerite Porete. Mmv
Dorry de Beijer [19:30 en 21:30]
€9,- Porete werd in 1310 veroordeeld wegens ketterij. Wat had ze
te zeggen?
Jeugd
De Krakeling > ISH ‘The gate’
[19:30] Zie ma 9 dec.
11 dec woensdag
Klassieke muziek
Concertgebouw Kleine Zaal >
Lunchconcert [12:30] gratis
Blokfluitkwintet.
dec 2013
De Kleine Komedie > The Kik &
Gasten [20:15] Zie di 10 dec.
North Sea Jazz Club > Vocal
Session [21:00] gratis Met host
Fridolijn van Poll en gasten.
Paradiso Grote Zaal > Tenacious
D [19:30] €40,- Melige rockmuziek, inclusief metalclichés en de
juiste rockposes.
TOP 3 THEATER
door Margriet Prinssen
GIJSBRECHT VAN AMSTEL
De Grieken hebben Homerus, de Italianen Vergilius, wij hebben Vondel. In de serie Beproefde Successen herneemt de
Stadsschouwburg de succesvolle productie Gijsbrecht van
Amstel van Het Toneel Speelt, naar de klassieker van Joost
van den Vondel. Het stuk gaat over de ondergang van het
middeleeuwse Amsterdam; de stad wordt geplunderd, platgebrand en van de aardbodem weggevaagd. Mark Rietman
speelt de hoofdrol: een kasteelheer met veel testosteron
die door het dolle heen raakt als zijn stad wordt verwoest
en zich alleen laat tegenhouden door een ingreep van
hogerhand. Mooie rollen zijn er ook voor Marlies Heuer als
Badeloch en Bart Klever als de spion Vosmeer. Elk spoor van
het stof van eeuwen lijkt verdwenen en de tekst klinkt alsof
hij gisteren werd geschreven.
Stadsschouwburg, 1 t/m 4 januari
OUWE PINDA’S
Pinda is een scheldwoord
voor Indonesiër. Drie
‘ouwe pinda’s’ maken
een voorstelling over hun
families die in de jaren
vijftig van Indonesië naar
het regenachtige Nederland kwamen. Bodil de la
Parra & Nadja Hüpscher
gaan aan de hand van
kleurrijke familieverhalen
en tropische herinneringen
op zoek naar hun Indische
wortels. Eddie B. Wahr is
de derde pinda. Hij maakt
heimweemuziek van flarden gamelan en Chinese
Peking opera.
Theater Bellevue, 7 jan.
t/m 2 feb.
Concertgebouw Gr. Zaal > The
Amsterdam Baroque Orchestra
& Choir olv Ton Koopman. Händel-Messiah [20:15] €29,- t/m 75,Concertgebouw > Trio Wanderer
[20:15] Zie ma 9 dec.
Waalse Kerk > Nieuw Bach
Ensemble olv Krijn Koetsveld.
Händel-Messiah [20:00] €15,t/m 27,50
Conservatorium van Amsterdam Amsterdam Blue Note >
Zangavond [19:00] gratis Met
o.a. New Amsterdam Voices.
› ook wo 15, wo 22 jan.
DE DONKERE KAMER VAN
DAMOKLES
Heeft Dorbeck echt bestaan
of heeft Osewoudt hem
verzonnen? In het beroemde
boek van De donkere kamer
van Damokles (1958) van Willem Frederik Hermans gaat
het over grote levensvragen.
In hoeverre is iemand verantwoordelijk voor zijn daden?
Hein van der Heijden speelt
de hoofdrol weergaloos. Hij
maakt van die deerniswekkende sigarenboer, die maar
heel weinig mee heeft in het
leven, een echte held.
Schouwburg Amstelveen
23 december
DeLaMar Theater, 2 t/m 9
januari
JACQ VAN EEDEN
Lezingen
NedPho-Koepel >Couleur locale.
Mmv Kees Wisse [14:00] Zoektocht hoe het kan dat we sommige werken typisch Frans of
typisch Spaans vinden.
Divers
De Dageraad > Architectuurrondleiding Van Samenwerking
tot Coöperatie [14:00] €15,Reserveren noodzakelijk.
Jodenbreestraat > Nachtwachtwandeling [14:00] Zie do 5 dec.
Museum Het Schip > Tour in
and around ‘Het Schip’, housing
block of Michel de Klerk [11:00]
€10,- t/m 12,50 Wandeling.
Aanmelden gewenst. › elke za in
dec. en jan.
Museum Het Schip > Schatten
van de volkshuisvesting [14:30]
€12,50 t/m 15,- Wandeling.
Aanmelden gewenst. › elke za in
dec. en jan.
Stadsschouwburg > Rondleiding [15:00] €3,50 t/m 5,- Een
kijkje achter deuren die anders
gesloten blijven. › ook za 4 jan.
Jeugd
EYE Filmmuseum > ‘De superheld’ Christian Lo, Noorwegen
2013. Vanaf 7 jaar [aanvang niet
bekend] Originele film over een
oud probleem: pesten. › ook zo 8,
wo 11, za 14, zo 15, wo 18, za 21 dec.
t/m zo 5 jan.
Van Gogh Museum > Kinderworkshop [12:30] Zie zo 1 dec.
Muiderpoorttheater > Show
your skills. 7-12 jaar [13:00] €2,50
t/m 10,- Professionals uit de
theaterwereld brengen je de fijne
kneepjes van de podiumkunsten
bij. Met optreden. › ook za 4 jan.
Kindertheater De Toverknol >
‘Later als ik groot ben’ [10:30,
12:15 en 14:00] €9,- › ook zo 8,
wo 11, za 14, zo 15, wo 18, za 21,
zo 22, ma 23, wo 25, do 26, za 28,
zo 29, di 31 dec., wo 1, do 2, za 4,
zo 5, wo 8, za 11, zo 12, wo 15 jan.
Tropenmuseum Junior > MixMax Brasil [11:00 en 15:00]
Zie zo 1 dec.
‘DE RECENTE WETTEN DIE DE
‘En wat ga jíj nu eigenlijk doen?’ hoorde Diederik van Vleuten in 2009 meermaals,
RECHTEN VAN JOURNALISTEN
nadat de samenwerking met Erik van Muiswinkel beëindigd was. Een paar
EN
HOMOSEKSUELEN
maanden
later begon zijn zegetocht.
BEKNOTTEN
VALLEN ONS
tekst Mike Peek
ZO ZWAAR (...) WIJ WILLEN
EEN HART ONDER DE RIEM
STEKEN VAN
WIE
TE LIJDEN
oeval
bestaat
niet. Op de dag dat het duo
voelige snaar mee te raken bij het publiek.
HEEFT ONDER
DIE WETTEN.
‘Ik ben heel
Van Muiswinkel
& Van Vleuten uit elkaar
EN WIJ WILLEN
IEDEREEN
precies, wil
viel, kreeg
laatstgenoemde een telefoonWanneer kreeg je door dat Daar werd wat
alles uitlegDIE ZE GOEDKEURT
tje van zijnSMEKEN
vader. De volgende dag stond
groots verricht een hype werd?
gen. Ik begon ‘Dat kan ik natuurlijk alleen met terugwerkende kracht
OM ZIJN STANDPUNT
TEop de stoep met het comhij bij zijn zoon
met anderHERBEKIJKEN.’
plete Indië-archief van hun familie. In
zeggen, maar na mijn allereerste try-out in het M-Lab
half uur vóór
dat archief zaten onder andere de memoires van Oom
viel het me al op dat ik zoveel mail kreeg. En ik had
Toneelgroep Amsterdam na afloop van hun
de pauze. Dat echt in alle eerlijkheid gedacht dat ik hooguit een week
Jan. Van
Vleuten besloot al snel een soloprogramma te
optreden
in Sint-Petersburg
gaat natuurmaken over deze ‘Volstrekt Onbekende Nederlander’
in Theater Bellevue zou staan met die voorstelling.
en zijn avonturen in De Oost. Hij bleek er een zeer geElke avond honderd mensen en dan lekker vertellen
lijk niet.’
BEN VAN DUIN
50
Total readership
165,000
Individula copies
free
Yearly subscription € 24.95
Material delivery address:
materiaal@iamsterdam.com
Distribution
A total of 80,000 copies are distributed via the Saturday edition of Het Parool newspaper.
The remaining 55,000 copies are divided among subscribers and approximately 500 distribution points in the greater Amsterdam area, including Ticketshop Leidseplein, theatres,
concert halls, museums, bookstores, restaurants, hotels, cafés and VVV tourist offices
Deadlines
Formats & rates in euros excl. VAT
AFROVIBES
Naomi Watts speelt de titelrol in Diana
1/2
pag
Ad specs
• Please adhere to the measurements of the selected format
• Specifications 1/1 page:
- type area 186 x 252 mm
- type page 210 x 276 mm
- Include a 5 mm bleed (for trim)
• Material: certified PDF (no Pantone colours; image resolution
300 dpi)
17
THOMAS VAN LUYN
19
HALINA
CHAMBRES DES
CANAUX
OBA
FILM
MARISS JANSONS
foto Katinka Krijgsman
18
MIEKE STRUIK
audience Amsterdam residents/visitors from the Netherlands uitkrant
8
UITKRANT
De Roode Bioscoop > Damien
Jurado & Band [20:30] €21,Folk uit Seattle.
Bellevue Paloni Zaal > Berg&
Bos ‘Drive-in’ [12:30] Zie di 3 dec.
Theater Bellevue Grote Zaal >
mugmetdegoudentand, De Koe
‘Vermogen’ [20:30] Zie di 10 dec.
Compagnietheater > De Queeste ‘De city’ [20:30] Zie di 10 dec.
Frascati 2 > ‘Economic theory for
dummies’. In het Engels [20:00]
€10,- Zijn economen wel de
juiste mensen om met antwoorden te komen?
51
Frascati 1 > Toneelgroep Amsterdam ‘Bloedbruiloft’ [20:30]
Zie zo 1 dec.
Frascati 3 > ‘I lived my myth in
Greece’. Regie Manolis Tsipos. In
het Engels [21:30] €5,- De waarheid over de crisis. › t/m vr 13 dec.
Paleis vd Weemoed> Gastronomie Musique [17:30] Zie zo 1 dec.
Stadsschouwburg > De Warme
Winkel ‘Achterkant’ [19:30]
Zie di 10 dec.
Stadsschouwburg Grote Zaal >
Toneelgroep Amsterdam ‘Lange
dagreis naar de nacht’ [20:00]
Zie di 10 dec. Vooraf om 19.15 uur
inleiding.
Cabaret
Klein Bellevue > Roel Meijvis
‘Overruled’ [20:30] €13,50 t/m
15,- Goede verhalen, mooi decortje, stijlvol pakkie, dingen die
zogenaamd fout gaan en tot in
de puntjes voorbereide improvisaties. › ook do 12 dec.
[20:30] Zie vr 6 dec.
Boom Chicago > The 7 Deadly
Dutch Sins [20:30] Zie za 7 dec.
Studio/K > De /K van Komedie
[19:30] €5,- Met David & Remco.
Dans
Meervaart Rode Zaal > Ballet
Staatsopera van Tatarstan ‘De
notenkraker’ [19:00] €35,Sprookjesballet dat zich afspeelt
op kerstavond. Gratis openbare
repetitie om 18.00 uur. Reserveren niet nodig, op tijd aanmelden bij de garderobe.
DeLaMar > ‘Vijftig tinten .. de
parodie’ [20:30] Zie ma 9 dec.
Schouwburg Amstelveen Grote
Zaal > Rhythm of the Dance ‘15
Year Jubilee Tour’ [20:00] €39,50
Lezingen
Goethe Institut > The Sandberg
Series: Rustom Bharucha. In het
Engels [19:30] €5,- Bharucha is
een schrijver, regisseur en
dramaturg uit Calcutta.
Jeugd
EYE Filmmuseum > De superheld Zie za 7 dec.
EYE Filmmuseum > ‘Finn’ Frans
Weisz, Nederland 2013 [aanvang
niet bekend] De 9-jarige Finn
maakt liever muziek dan dat hij
buiten speelt. Zijn vader wil dat
hij gaat voetballen, net als alle
andere jongens. › ook za 14, zo 15,
wo 18, za 21 dec. t/m zo 5 jan.
‘De dappere ridder, de draak en
de mooie prinses’ 4-8 jaar [14:00]
€7,- Ridder redt prins uit bek van
draak en brengt hem terug bij
de prinses. › ook wo 18, do 26 dec.,
wo 8, wo 15, wo 22, wo 29 jan.
‘Agent Speurneus vangt een boef’
4-8 jaar [15:30] €7,- Ukkepuk is
jarig en krijgt een cadeau. Maar
een boef steelt het pakje. › ook
wo 18, do 26 dec., wo 8, wo 15,
wo 22, wo 29 jan.
De Krakeling > ISH ‘The gate’
[19:30] Zie ma 9 dec.
MC Theater Theaterzaal >
advertisement format
size (w x h) in mm
rate
edition
reserve
material
1/1 page
210 x 276
4,100
Feb
Fri 3 Jan
Thurs 9 Jan
publication
Fri 23 Jan
1/2 page portrait
92,5 x 252
2,275
Mar
Fri 31 Jan
Thurs 6 Feb
Fri 20 Feb
1/2 page landscape
189 x 124
2,275
Apr
Fri 28 Feb
Thurs 6 Mar
Fri 20 Mar
1/4 page
92,5 x 124
1,365
May
Fri 4 Apr
Thurs 10 Apr
Fri 24 Apr
display ad small (in agenda)
41 x 41
360
Jun
Fri 2 May
Thurs 8 May
Fri 22 May
display ad large (in agenda)
41 x 86 or 86 x 41
710
Jul/Aug
Fri 30 May
Thurs 4 Jun
Fri 19 Jun
supplement special positions
20%
Sept
Fri 1 Aug
Thurs 7 Aug
Fri 21 Aug
supplement advertorial
20%
Oct
Fri 5 Sept
Thurs 11 Sept
Fri 25 Sept
supplement back cover
25%
Nov
Fri 3 Oct
Thurs 9 Oct
Fri 23 Oct
Dec/Jan
Fri 31 Oct
Thurs 6 Nov
Fri 20 Nov
sealed/bound/stapled inserts
by request
Gender
Age
male
43%
female
57%
Income
average = 33,000
HBO
41%
16-24
25-34
35-54
55-64
65+
0%
Education
5%
10% 15% 20% 25% 30% 35% 40%
WO
34%
Other
11%
MBO
4%
< average
1- 2x average
> 2x average
0%
10%
20%
30%
40%
50%
60%
advertorial
trailer
video
medium
rectangle
The most complete cultural calendar for Amsterdam
In addition to the complete calendar, the website offers inspiration in the form of tips, promotions and offers related to special events in the city
Website traffic
Page views Visits Unique visitors 250,000 per month
50,000 per month
35,000 per month
medium
rectangle
half medium
rectangle
size (w x h)
position
advertorial trailer
video
homepage +
agenda listings
medium rectangle
300 x 250 pixels
half medium rectangle
300 x 100 pixels
special formats
CPM* price
fixed per week
30
300 (8,000 views)
run-of-site
20
250 (12,500 views)
homepage
10
100 (10,000 views)
splash, take over, etc.
on request
Ad specs
• Images: max 50 kB
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type
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on (release) { get URL (_root.
click Tag, “_blank”); }
- Also deliver a back-up gif for
display on mobile devices
(iPhone, iPad, tablets)
• Deliver materials 5 working days
before scheduled placement
Material delivery address
banner@iamsterdam.com
*CPM = cost per mille, per 1000 views
medium
rectangle
Gender
Age
Education
Income
average = 33,000
female
71%
male
29%
HBO/WO
62%
16-24
25-34
35-54
55-64
65+
0%
10%
20%
30%
40%
50%
Other
25%
MBO
13%
< average
1- 2x average
> 2x average
0%
10%
20%
30%
40%
50%
60%
target group residents / visitors from the netherlands amsterdamsuitburo.nl
AMSTERDAMSUITBURO.NL
9
target group residents / visitors from the netherlands uitmail
UITMAIL
Weekly cultural newsletter (electronic)
• Customised information and tips on new shows, concerts, exhibitions, festivals and
films
• The latest cultural news
Frequency
weekly on Thursdays
Subscribers
32,000
e-flyer
size (w x h)
rate
vertical banner
237 x 420 pixels
650
lower banner big
493 x 238 pixels
500
238 x 238 pixels
400
text + video + image
750
lower banner small
e-flyer
vertical
banner
lower banner
big
lower
banner
small
Gender
Age
male
33%
10
Ad specs
type
• e-flyer: text up to 150 characters
including spaces; image:
238 x 238 pixels
female
67%
Education
Income
modaal = 33.000,-
HBO/WO
74%
16-24
25-34
35-54
55-64
65+
0%
10%
20%
30%
40%
50%
Other
13%
MBO
13%
< average
1- 2x average
> 2x average
0%
10%
20%
30%
40%
50%
60%
medium
rectangle
Daily offers for same-day performances with a 50% discount
• Offers are published daily at 10:00 on the website, via the newsletter, on the mobile site
and app
• Ticket sales start at 10:00
• Locations: Ticketshop Leidseplein, Tourist Information Center Amsterdam Central
Station, Amsterdam Public Library
• Intended for culturally active people who enjoy being surprised by the variety of
offerings
• Last Minute performance offers are provided by the majority of Amsterdam’s theatres
and concert venues
• 35% of our visitors are new
• 65% are returning visitors
• 250,000 unique visitors per year
• Our visitors look at our site for an average duration of 2 minutes
Website traffic
Page views Visits Unique visitors Subscribers daily news letter
100,000 per month
55,000 per month
21,000 per month
10,000
medium rectangle
size (w x h)
price
300 x 250 pixels
on request
Also available via:
Gender
Age
female
63%
Uit-app
male
37%
Education
16-24
25-34
35-44
45-54
55-64
65+
WO
41%
HBO
39%
0%
5%
10%
15%
20%
Ad specs
type
• Flash banners
(tablet, smartphone, iPhone,
iPad)
25%
30%
Overig
13%
MBO
6%
target group residents / visitors from the netherlands lastminuteticketshop.nl
LASTMINUTETICKETSHOP.NL
11
target group residents / visitors from the netherlands Uitmarkt
programma
30, 31 aug & 1 sept 2013
UITMARKT
The most renowned cultural event in the Netherlands
• Strongest festival brand in the Netherlands. In the top 5 of the Events Response monitor
• Over 500 performances by more than 2,000 artists
• Fixed components: large outdoor stages, book fair, information market, Uitmarkt Junior
• Last weekend of August (29, 30 and 31 August 2014)
• National reach
• Audience valuation: 8.1
Programme booklet
Reach
Uitmarkt event Programme booklet circulation Distribution 500,000 visitors
90,000
During the Uitmarkt itself, through Ticketshop, major
theatres and also delivered to Uitkrant subscribers (5,500)
Ad specs programme booklet
- type page 180 x 270,
• For borderless ads include a 5
mm bleed (for trim)
• Material: certified PDF
(no Pantone colours, image
resolution 300 dpi)
• Reserve before 18 July
• Submit material by 1 August
• Published on 22 August
Programme booklet material
talent groeit
museumplein, leidseplein
medium
rectangle
size (w x h) in mm
rate
1/1 page
180 x 270
4,500
1/2 page
78 x 250 or 160 x 123
2,400
1/4 page
78 x 123
1,400
special positions supplement
10%
back cover supplement
25%
Uitmarkt.nl
Reach
Page views: 1,500,000
Total visits: 200,000
Ad specs website
type
• Flash banners
Unique visitors: 130,000
size (w x h)
position
CPM* price
fixed
half medium rectangle
300 x 100 pixels
programme page
15
1,500 (for 100,000 views)
medium rectangle
300 x 250 pixels
homepage +
detail pages
20
2,000 (for 1,500,000 views)
special formats
Website material
on request
* CPM = cost per mille, per 1,000 views
half medium
rectangle
Gender
Age
male
42%
12
female
58%
Education
Income
modaal = 33.000,-
HBO
45%
16-24
25-34
35-54
55-64
65+
0%
5%
10% 15% 20% 25% 30% 35% 40%
WO
29%
Other
18%
MBO
8%
< average
1- 2x average
> 2x average
0%
10%
20%
30%
40%
50%
60%
The largest catalogue and guide of cultural offerings for the coming season
• Offerings include all genres: classical music, dance, opera, world music, theatre, cabaret,
pop music, youth and film
• Annual programmes for the major Amsterdam theatres and concert venues
Frequency 1 x per year
Total circulation 50,000
Subscribers 35,000
Individual issues free
Distribution
Greater Amsterdam, Noord-Holland and Het Gooi region. Staggered circulation via
cultural organisations in and around Amsterdam. Also delivered to subscribers of the
Uitkrant (5,500)
Ad specs
• Please adhere to measurements
of the selected format
- type area: 180 x 267 mm
- type page: 210 x 297 mm, for
borderless ads include a 5 mm
bleed (for trim)
• Material: certified PDF (no Pantone colours, image resolution
300 dpi)
T2
strijkkwartet
amUsement
TONEEL
strijkkwartet
toneel
T1
popUlaire mUziek
delamar theater
Het geHeUgen van water
William Shakespeare
Het Toneel Speelt
In ‘King Lear’ komt alles wat Shakespeare groots en monumentaal maakt samen:
een aangrijpend verhaal, fantastische scènes en een hartverscheurend slot. De
oude koning Lear wil zijn rijk verdelen onder zijn drie dochters en vraagt hen om
beurten hoeveel ze van hem houden. De twee oudste zusters vleien op commando
en krijgen hun deel. De jongste, van wie hij het meeste houdt, doet niet mee aan
de poppenkast en wordt vervloekt en verstoten. Het stuk wordt integraal en in
een klassieke, poëtische vertaling gespeeld met de authentieke bezetting van 12
acteurs.
Regie: Jaap Spijkers. Met: Mark Rietman, Daan Schuurmans, Bracha van Doesburgh,
Tijn Doctor, Paul Hoes e.a.
DeLaMar: vr 24, za 25 augustus 19.00 uur / Uw prijs € 45,30 / €39,30
DeLaMar: zo 26 augustus 19.00 uur / Uw prijs € 42,30 / € 36,30
Schouwburg Amstelveen: do 1 november 20.00 uur / Uw prijs € 36,-
T4
strijkkwartet
T5
strijkkwartet
dans & opera
strijkkwartet
king lear
jeUgd
T3
delamar theater / schouwburg amstelveen
cabaret
Shelagh Stephenson
Drie zussen komen – voor het eerst
sinds lange tijd - bijeen aan de vooravond van de begrafenis van hun moeder. Dit leidt tot scherpe en komische
confrontaties en dialogen, waarbij
de zussen dezelfde gebeurtenissen
uit hun jeugd op een andere manier
herinneren. Wat is de waarheid en hoe
betrouwbaar is ons geheugen? Wat weten we eigenlijk van onszelf? Deze bitterzoete komedie is de eerste productie
van DeLaMar Producties en exclusief in
dit theater te zien.
Regie: Antoine Uitdehaag. Met: Tjitske
Reidinga, Anneke Blok, Pauline Greidanus, Rick Nicolet, Vincent Croiset en
Michiel Nooter
DeLaMar Producties
di 7, wo 8, do 9, vr 10 augustus 20.30 uur / Uw prijs
€ 36,80 / 31,80 (op vrijdag een toeslag van € 2,-)
orkesten
William Shakespeare
Toneelgroep Amsterdam
Wie Othello zegt, zegt Jago. En wie
Jago kent, weet welke kracht jaloezie
kan hebben. Als Othello hem passeert bij een officiersbenoeming is de
kiem gelegd voor een kille afrekening.
Genadeloos druppelt Jago het gif van
de jaloezie in het gelukkige huwelijk
van Othello en Desdemona. Met valse
geruchten drijft hij latente gevoelens
van racisme en discriminatie naar de
oppervlakte. Het leven van Othello ontaardt in een complete chaos. Langzaam
maar zeker verliest de eens zo succesvolle militair elke controle over zijn
gevoelens en gedachten, met onomkeerbare gevolgen. (reprise)
Regie: Ivo van Hove. Met: Hélène Devos,
Roeland Fernhout, Fred Goessens, Janni
Goslinga, Hans Kesting, Alwin Pulinckx,
Reinout Scholten van Aschat, Karina
Smulders
do 30, vr 31 augustus, za 1 september 20.00 uur /
Uw prijs € 33,50
midzomernacHtdroom
otHello
meepesaant
Mugmetdegoudentand
Twee zussen, twee vriendinnen, twee
vrouwen uit Tilburg. Elke week kaarten
ze samen en hebben het meepesaant
over mannen, kwalen en kinderen.
Over het leven, de dood en het koor
natuurlijk. Marc-Marie Huijbregts en
Marcel Musters kennen die vrouwen. Ze
zijn met hen opgegroeid. Ze waren bij
die kaartmiddagen. Ze zijn die zussen,
vriendinnen, die vrouwen uit Tilburg.
Met: Marc-Marie Huijbregts, Marcel
Musters
ma 3 september 20.15 uur / Uw prijs €
C17
strijkkwartet
C18
strijkkwartet
C20
strijkkwartet
C21
strijkkwartet
C22
strijkkwartet
popUlaire mUziek
cabaret
jeUgd
dans & opera
25%
stick-on cards
3,750
by request
banner on order site
300 x 100
by request
material by
publication date
Wednesday 1 May
Saturday 25 May
Deadlines
reserve by
Friday 19 April
de kleine komedie
thijs maas
de kleine komedie
de kleine komedie
SPROOK
‘SPROOK’ is een avondvullend sprookje
van de man die absurditeit tot zijn
levenswerk gemaakt heeft. Het is een
sprook, geen sprookje, dat zich afspeelt
in een bos met welgeteld twéé bomen.
Toch slaagt Kamagurka erin om in dit
bos te verdwalen en er dieren en mensen in te ontdekken die hem fascineren
en ontroeren. Een reis naar het midden
van de lach.
Bunker Theaterzaken
ma 29 oktober 20.15 uur / Uw prijs € 19,75 / € 17,75
/ € 15,75
De Cultuuroptimist
Vroeger was alles anders, alles beter….
iedereen zeurt. Het is hoog tijd voor
cultuuroptimisme; hoop is namelijk het
enige wat we nog hebben. Waar hoop is,
is vuur. En zonder vuur geen warmte,
zonder warmte geen liefde en zonder
liefde geen mens. Zonder hoop geen
leven en zonder leven geen dood. Vincent Bijlo verschaft als cultuuroptimist
prozac voor het oor, lichttherapie voor
het oog en geeft vooral een weldadige
hersenmassage.
Impact Entertainment
di 30 oktober 20.15 uur / Uw prijs €
kamagUrka
tropentheater kleine zaal
mUrth mossel
Gunstige ligging ten opzichte van de
wereld
Murth Mossel werd bekend als vj bij
TMF, maar het aan elkaar praten van
clips ging ook vervelen. Bovendien had
de Surinaamse Amsterdammer, intussen ook al weer in de veertig, wel wat
te vertellen. Over de Bijlmer, zijn ‘hood’,
maar ook over mannen en vrouwen,
zelfstandigheid, waarom hij geen kat
wil en erg over kinderen twijfelt. Mossel, ook bekend als Man-o-script en
lid van rapformatie Flinke Namen, is
bovendien een van de beste rappers van
Nederland. In deze show richt hij zijn
pijlen op mensen die de zaken mooier
voorstellen dan ze zijn.
vr 26 oktober 20.30 uur / Uw prijs € 16,-
Concert
Thijs Maas zingt of zijn leven ervan
afhangt. Begeleid door een energiek
en fijnzinnig jazztrio vertelt hij muzikale verhalen, expressief en ingetogen,
romantisch, maar met beide benen op
de grond. Als authentieke performer
wordt hij geïnspireerd door grote liedschrijvers zonder hen te imiteren en als
veelbelovend kleinkunstenaar lukt het
hem om geestig te zijn zonder grappenmakerij.
Regie: Ruut Weissman. Muziek: Thijs
Cuppen , Olaf Meijer, Klaas van Donkersgoed
Brigitte van Gool Producties
wo 31 oktober en do 1 november 20.15 uur / Uw
prijs €
C23
de kleine komedie
kamps & kamps 2
de kleine komedie
roUé verveer
In zeer goede staat
Ga zitten en luister naar de herkenbare humoristische verhalen van Roué
Verveer. Deze voorstelling werd bij de
première door de pers gewaardeerd
met vier sterren. Daar kunnen wij aan
toevoegen: buikpijn. Van het lachen.
Geen wonder dat hij genomineerd werd
voor de cabaretprijs Neerlands Hoop.
Puuree
di 6, wo 7 en do 15, vr 16 november 20.15 uur / Uw
prijs €
strijkkwartet
Het gaat goed met de broertjes Kamps,
Tim en Wart. Ook zonder hun vroegere kompaan Rooyackers zijn ze heel
succesvol. Recensenten zagen lijntjes
lopen naar de Australische Umbilical
Brothers, en dichterbij naar Jiskefet
en Monthy Python. Je kunt met minder
vergeleken worden. In deze nieuwe
hilarische, absurde en vooruitstrevende
voorstelling ontvangt Tim Kamps allerlei gasten in zijn eigen megalomane
talkshow. Maar is dat wel zo’n goed
idee?
Hummelinck Stuurman Theaterbureau
vr 9, za 10 november 20.15 uur / Uw prijs €
C24
strijkkwartet
strijkkwartet
1/2 pag
de kleine komedie
vreeswijk & de andersons
loUise korthals
Vlieguur
Louise Korthals is te poëtisch voor haar praktische generatie. Daarom voelt ze
dat juist zij in deze tijd iets doen moet, iets groters, iets dat boven haarzelf en de
mensen uitstijgt. Met liedjes vol ziel en energieke verhalen probeert Louise grip te
krijgen op en wereld waarin weinig ruimte is voor een bevlogen idealist. Of is die er
toch? In haar eerste avondvullende programma gaat ze vol overgave op zoek naar
een antwoord.
Muzikale begeleiding: Erik Verwey
Hummelinck Stuurman Theaterbureau
di 13, wo 14 november 20.30 uur / Uw prijs €
Je moet niet alles geloven wat Gemma
zegt
Hilarische scènes over buitenaardse
wezens, gefrustreerde huisartsen en
obsessieve buurmannen: welkom bij
‘Je moet niet alles geloven wat Gemma
zegt’ van Alkemade & Bloemen. Het
tekstschrijvende spelersduo bedrijft
absurdisme op de vierkante meter, is
fysiek in de weer, gedraagt zich onberekenbaar en excelleert in alles. Daar wil
je meer van zien!
Puuree
wo 14 november 20.15 uur / Uw prijs €
film
60 Uitgids 2012 - 2013
alkemade & bloemen
theater bellevue
wereldmUziek
Anna Ågren, het vrouwelijke deel van
de Andersons, groeide op met een
Zweedse vader en Nederlandse moeder, en daarmee ook met het repertoire
van Cornelis. Nu, 25 jaar na zijn dood,
maken de Andersons een reis van
IJmuiden naar Zweden, langs de blues,
de samba, de ballades en Zweedse
tradities. Als nieuwe generatie nemen
zij het repertoire van Cornelis Vreeswijk
op sleeptouw.
Musici: Anna Ågren, Roel Dullaart, Tom
Dicke, Mirek Walton
di 30, wo 31 oktober 20.30 uur / Uw prijs €
Age
male
39%
kamermUziek
theater bellevue
Gender
ensembles
C19
vincent bijlo
orkesten
orkesten
10%
back page supplement
dans & opera
ensembles
1,500
special positions supplement
jeUgd
kamermUziek
2,300
88 x 132
cabaret
wereldmUziek
88 x 267 or 180 x 132
1/4 page
popUlaire mUziek
film
1/2 page
amUsement
amUsement
strijkkwartet
3,700
toneel
toneel
Uitgids 2012 - 2013 13
C16
rate
210 x 297
kamermUziek
de kleine komedie
film
William Shakespeare
Nationale Toneel
Verschillende liefdesparen treden aan
in deze briljante komedie van Shakespeare. De carrièremakers Theseus
en Hippolyta willen op de valreep een
huwelijk sluiten. In de nacht voor
het huwelijk vechten hun alter ego’s
Oberon en Titiana hun eigen strijd uit.
Vier jonge geliefden kruisen hun pad.
Dan wordt er ook nog een toneelstuk
voorbereid over Pyramus en Thisbe, het
liefdespaar dat voor elkaar sterft. En
alsof dat niet genoeg is drijft kwelgeest
Puck de zaken zo op de spits dat iedereen aan het eind van deze midzomernacht een wijze les heeft geleerd.
Regie: Theu Boermans. Met: Tamar van
den Dop, Betty Schuurman, Stefan de
Walle, Antoinette Jelgersma, Anniek
Pheifer, Jeroen Spitzenberger, Pierre
Bokma, Ali Çifteci, Jelle de Jong, Sallie
Harmsen e.a.
di 28 augustus tijd 20.30 uur / Uw prijs €
wereldmUziek
stadsschouwburg grote zaal
ensembles
stadsschouwburg grote zaal
size (w x h) in mm
1/1 page
target group residents / visitors from the netherlands uitgids
UITGIDS
Uitgids 2012 - 2013 61
female
61%
Education
16-24
25-34
35-54
55-64
65+
0%
WO
42%
10%
20%
30%
40%
50%
Income
HBO
37%
Other
9%
MBO
12%
modaal = 33.000,-
< average
1- 2x average
> 2x average
0%
10%
20%
30%
40%
50%
60%
13
target group residents / visitors from the netherlands outdoors
14
OUTDOORS
Posters for cultural events and city marketing campaigns on the B-side of the MUPI
outdoor advertising for Amsterdam 2013
• A network of 2 x 107 locations (permanent) for fixed MUPI signs and 1 x 184 locations
(rotating) are available for cultural events and city marketing campaigns spread
throughout the city
• The 184 MUPI signs have a rotation mechanism for up to 3 billboard posters.
The rotation effect creates a high attention value. The billboard posters are mounted
together; therefore it is not possible to retain the same billboard posters through to
the following week. For a campaign duration of two consecutive weeks, this means that
double the number of billboard posters will be required (170/460 copies)
• The MUPI-week runs from Wednesday to Wednesday
number
rate per location
rate total
MUPI
107 locations (permanent)
7
749
MUPI
184 locations (rotating)
7
1,288
* To avoid misunderstanding: (media) agencies are not granted a 15% agency discount.
** Contractually, messages of commercial, political content and/or religious components/significance
are excluded, as well as personnel recruitment and fundraising.
Ad specs
• size 118.5 x 175 cm
• 3 weeks before display date
• 135/230* posters per campaign
per week
• flat on pallet with clear campaign title
• between 08:00 and 15:00
• an optional reservation needs
to be confirmed 8 weeks before
the beginning of the campaign
* for distribution across 15 areas
this extra number is essential
JCDecaux Netherlands BV
Zenderstraat 27
1324 KR ALMERE
contact: Rogier Mollee
020-660 7577
rogier.mollee@jcdecaux.nl
Sponsor inclusion
• in an area of up to
35 cm wide x 20 cm high,
no higher than 10 cm from
bottom
• this pertains to commercial
sponsor logos; for municipal logos and the like, this restriction
does not apply
m.aub.nl: mobile site for all smartphone users
• The complete cultural agenda for Amsterdam
• Daily offers from the Last Minute Ticket Shop
banner
Iamsterdam City Guide: mobile application for iPhone/iOs and Android Users
• Extensive guide of the city
• Highlights in diverse categories (top 10)
• Create your personal list with your own favourites
• Location based navigation (Near Me)
• Postcard Pro: create and send (also by post) personal postcards
• Hundreds of sights
• Offline cards Amsterdam
Uit-app
advertorial
Iamsterdam City Guide
Uit-app: mobile application for iPhone/iOS and Android users
• Complete agenda listings for Amsterdam (The Hague, Rotterdam, Utrecht, Groningen,
Leiden, Maastricht and Zwolle)
• Daily offers from the Last Minute Ticket Shop
• Create your own calendar
• Inspiration via Spotlight
• Annual Uitmarkt Programme
• Target group: aged between 18 and 45
Mobile site traffic
m.aub.nl
Page views Visits Unique visitors 55,000 per month
10,000 per month
7,500 per month
Uit-app
Android: iPhone/iOS
15,000 active downloads
I amsterdam City Guide
Android: iPhone/iOS: 15,000 active downloads
banner m.aub.nl
size (w x h)
CPM* price
320 x 60 pixels
negotiable
advertorial Uit-app (highlighted)
text + image
negotiable
advertorial Iamsterdam app
text + image
negotiable
Ad specs
type
• Flash banners
target group residents / visitors from the netherlands mobile applications
MOBILE APPLICATIONS
m.aub.nl
15
target group residents / visitors from the netherlands narrowcasting trams/metro
16
NARROWCASTING TRAMS/METRO
• In collaboration with Central Station NL, Amsterdam Marketing is pleased to offer you
the opportunity to advertise in public trams and the metro station at Amsterdam Central
• 155 trams are equipped with digital screens, making it possible to communicate directly
with travellers. Each day, 250,000 people travel by tram through Amsterdam
• At the entrance to the metro station there are 6 large digital billboards
• The following rates apply only to partners of Amsterdam Marketing
• Audio: No
• Broadcast Times: 19 hours a day (6:00-1:00)
• No setup fees
Ad specs trams
File Type: Quicktime MOV
Image compression: uncompressed
Image size: 720 x 576 px
Aspect Ratio: 4x3
Pixel aspect ratio: square
Frame rate: 25 frames per second
Audio: no
Circulation and reach in trams
Broadcast locations 155
Number of screens 1,240
Reach per 2 weeks 2,686,747 consumers
Frequency 2x per 10 minutes
Ad specs billboards
File Type: Quicktime MOV
Image compression: uncompressed
Image size: 720 x 1280 px
Aspect Ratio: portrait/standing
Pixel aspect ratio: square
Frame rate: 25 frames per second
Audio: no
Circulation and reach of digital billboards at metro station Amsterdam Central
Broadcast Locations 9
Number of screens 50
Reach per 2 weeks 1,500,000 consumers
Frequency 1x per 2 minutes
number of weeks
trams
abri’s metro stations
2
1,700
price on request
4
2,800
price on request
8
4,500
price on request
10
5,000
price on request
* 20 seconds per loop; including production costs on the basis of receiving quality material
(photo/video/print)
advertentie@iamsterdam.com
The I amsterdam website is the portal to the Amsterdam Metropolitan Area
• One-stop shop for residents, visitors and businesses, including the travel industry,
meeting planners, press and international companies
• Six-language portal (EN / NL / DE / FR / SP / IT). You can target your ads by audience
and language
• Experience: For international and Dutch visitors as well as residents
• Living: For expats and short-term international residents
• Meeting: For conference organisers and meeting planners interested in Amsterdam as a
business location
• Travel Trade: For tour operators and group travel planners
• Website visitors give it an average rating of 8.1
Website traffic
Total page views
Total visits
Unique visitors
2,500,000 per month
750,000 per month
550,000 per month
format (w x h)
position
CPM* price
Fixed p/ wk EN
Fixed p/ wk NL
vertical rectangle
240 x 400 pixels run-of-site
20
750 ( 30,000 views)
250 ( 12,500 views)
half banner
240 x 60 pixels
run of site
10
450 ( 30,000 views)
125 ( 12,500 views)
video/text
run-of-site
30
800 ( 20,000 views)
375 ( 12,500 views)
advertorial box
Ad specs
type
• Images: max 50 Kb
• Flash banners
- Max 50 Kb with the click tag:
(iPhone, iPad, smartphones,
etc)
target group international visitors iamsterdam.com
IAMSTERDAM.COM
advertorial
box
half banner
Gender
vertical
rectangle
Age
Female
57%
Male
43%
16-24
25-34
35-54
55-64
65+
0%
5%
10%
15%
20%
25%
30%
35%
17
target group international visitors a-mag
A-MAG
The Amsterdam Metropolitan Area’s English-language city magazine
• Target group: visitors and expats aged 25 to 65, averaging around 40 years old
• A-mag offers a complete agenda with day-by-day highlights, making it ideal for planning
your visit
• A-mag is your guide to the city, providing up-to-date suggestions you won’t find in
guidebooks and insider tips about Amsterdam
• The central concept is modern visitors who see themselves as temporary residents,
experiencing the city like a local Amsterdammer
Frequency
6 x per year
Total circulation
35,000
Total reach
120,000
Individual copies
€ 2,95 (plus distribution with I amsterdam City Card and at hotels)
Annual subscription € 17,95
34
35
neighbourhood watch
PART III EAT, DRINK & CHIC
Distribution
A-mag is distributed with the I amsterdam City Card, as well as at restaurants, cafés, hotels
and the Expatcenter. Individual copies are sold at newsstands and VVV tourist offices.
Neighbourhood watch
UTRECHTSEBUURT
With its independent shops, lively
squares, pretty canals and excellent
eateries, the Utrechtsebuurt proves that
good things come in small packages.
NARVEET BRAR, 30
banking commercial contracts negotiator &
local resident
‘Utrechtsestraat is an enclave of cosiness
right off the touristy centre. In the winter,
with all the boutique shops so nicely
decorated, it really gives off a feeling of
warmth and homeliness.’
text Karin Engelbrecht photos Marie-Charlotte Pezé
Canal Belt village
‘U
trechtsebuurt’ is the unofficial moniker used by
many local residents and
business owners for a charming
slice of the Canal Belt flanked by the
Amstel River and the Reguliersgracht, situated between the Rembrandt- and Frederiks squares.
QUALITY STREET
Utrechtsestraat, which runs
through the area, offers a varied selection of shops, including boutiques, bookstores and designer furniture and homeware stores, with
beautiful views of the Canal Ring.
André Sprangers, a resident for 52
years and owner of high-end shoe
shop Zwartjes van 1883 (number
123 ) says, ‘The Utrechtsestraat is
about selling quality in a quality environment. With plenty of independent businesses, the emphasis is
on pleasing local shoppers.’
The street’s popularity has recently
attracted some chains, too, including local lifestyle store Sissy-Boy
(numbers 81-83 ), sustainable supermarket Marqt (number 17 )
and international fashion brands
such as American Apparel (number
85 ) and Marc by Marc Jacobs
(number 120 ).
‘Customers are often served by the
owner of the store, which makes it
feel like a village street within a big
city,’ Sprangers continues. ‘Many
storeowners live above their shops,
which is why the Utrechtsestraat remains a lively and safe street even
after closing time. We take care of
our street – and that shows.’
Things weren’t always this rosy in
Utrechtsestraat, named for the former Utrechtsepoort city gate. While
the street has been a bustling shopping destination since its creation in
1658, prostitution and drugs were a
major problem on the 600-metre
street as recently as 1985.
EXTREME MAKEOVER
Eyeing the neon glare of Thorbeckeand Rembrandt squares, it’s hard to
imagine that one of the city’s busiest
nightlife districts was once home to
an adjoining dairy and cheese market. Aiming to bring back a little of
the area’s former wholesomeness,
Ernst Weidema, square manager for
1/4
pag
Experience
1/4
the
best
acoustics
pag in
the world
interview
sep & oct 2013
22
24
29
30
mei 2013
18
ENTERTAINMENT
THE BIGGEST SHOWCASE FESTIVAL, THE
MOST IMPORTANT
ELECTRONIC MUSIC
CONFERENCE AND
THE BEST CLUBBING
IN THE WORLD: THE
AMSTERDAM DANCE
EVENT IS IN TOWN.
21
CONCERTGEBOUW AT 125
HIGHLIGHTS
19
13 QUESTIONS
FILM
foto Katinka Krijgsman
PART II
18
THE REDISCOVERY OF
THE WORLD
In a crowd-sourced, imagedominated age where
everybody with a smartphone
is a photographer, what artistic
value does the medium hold?
Young Dutch photographers
address this question with
works directed at the very
nature of photography itself,
rediscovering the world as they
do so. This inaugural exhibition
at the newly expanded Huis
Marseille photography gallery
features new works by, among
others, Hellen van Meene and
Viviane Sassen.
7 SEPTEMBER-8 DECEMBER
HUIS MARSEILLE
Keizersgracht 401
www.huismarseille.nl
‘Ik maak
Stand-up history’
STILL ONE THE MOST
TOLERANT CITIES IN
THE WORLD, AND
PEOPLE STAND UP
FOR EACH OTHER
WHEN THEY GET
DISCRIMINATED
AGAINST. AT LEAST,
THAT’S WHAT I HOPE
THEY’LL STILL DO.’
'Disco
Joost van Bellen
‘En wat ga
jíjdinosaur'
nu eigenlijk
doen?’ hoorde Diederik van Vleuten in 2009 meermaals,
on what makes Amsterdam tick
nadat de samenwerking met Erik van Muiswinkel beëindigd was. Een paar
maanden later begon zijn zegetocht.
tekst Mike Peek
oeval bestaat niet. Op de dag dat het duo
Van Muiswinkel & Van Vleuten uit elkaar
viel, kreeg laatstgenoemde een telefoontje van zijn vader. De volgende dag stond
hij bij zijn zoon op de stoep met het complete Indië-archief van hun familie. In
dat archief zaten onder andere de memoires van Oom
Jan. Van Vleuten besloot al snel een soloprogramma te
maken over deze ‘Volstrekt Onbekende Nederlander’
en zijn avonturen in De Oost. Hij bleek er een zeer ge-
CG_A-mag_205x270.indd 1
12-04-2013 16:21:46
‘Ik ben heel
precies, wil
alles uitleggen. Ik begon
met anderhalf uur vóór
de pauze. Dat
gaat natuurlijk niet.’
voelige snaar mee te raken bij het publiek.
Wanneer kreeg je door dat Daar werd wat
groots verricht een hype werd?
‘Dat kan ik natuurlijk alleen met terugwerkende kracht
zeggen, maar na mijn allereerste try-out in het M-Lab
viel het me al op dat ik zoveel mail kreeg. En ik had
echt in alle eerlijkheid gedacht dat ik hooguit een week
in Theater Bellevue zou staan met die voorstelling.
Elke avond honderd mensen en dan lekker vertellen
HELLEN VAN MEENE, FOUR ELEMENTS
T
rate
material by*
publication date
1/1 page
205 x 270
2.700
March/April
Wed 22 Jan
Thu 06 Feb
Thu 20 Feb
1/2 pag portrait
86 x 246
1,620
May/June
Wed 26 Mar
Thu 10 Apr
Fri 25-04
1/2 page landscape
176 x 121
1.620
July/August
Wed 21 May
Thu 05 Jun
Thu 19-06
86 x 121
Wed 23 Jul
Thu 07 Aug
Thu 21-08
edition
reserve by
920
September/October
daily ad small
250
November/December
Wed 24 Sep
Thu 09 Oct
Thu 23-10
supplement advertorial
20%
January/February ‘15
Wed 26 Nov
Thu 10 Dec
Wed 24-12
supplement back cover
25%
supplement cover 2 and 3
20%
20%
16-25 OCTOBER
VARIOUS LOCATIONS
www.amsterdam-danceevent.nl
1/2
pag
Deadlines
supplement page 3
Rasverteller
Diederik
‘AMSTERDAM
IS van Vleuten trekt volle zalen met zijn eigen genre
size (wxh) in mm
1/4 page
>
18
Ad specs
• Specifications 1/1 page: - type area 205 x 270 mm
- include a 5 mm bleed (for trim)
300 dpi)
• 64 interior pages; 4 cover pages;
Lumbeck binding
• Interior 80 grams wood free
uncoated offset; cover 200
grams wood free uncoated
offset
on request
mini-Mag
insert 8 pages
from 8.950,-*
mini-Mag
insert 16 pages
from 10.850,-*
* price includes editorial work, design, printing and insert costs. Option
to print additional copies at cost price.
* Note! If your purchased advertisement is for the (inside or back) cover of the
magazine, all materials are required one week earlier than for advertisements
elsewhere in the magazine.
• Via its two larger VVV tourist offices/ticket shops, Amsterdam Marketing provides more
than 1.3 million visitors per year with tourist information, products and reservations
Our in-store narrowcasting network provides an excellent opportunity to engage these
visitors with your product or service
• Target group: 1.3 million visitors in the VVV tourist offices in Amsterdam and at
Schiphol
Reach
1.3 million per year
Number of screens: 13
Frequency
Duration minimum of 1 month
Average duration of 10-12 minutes
• Option 1: 10 second still image
• Option 2: 20 second still image. Up to three alternating images
• Option 3: 30 seconds of moving images
location
option 1
option 2
option 3
Amsterdam Stationsplein
230
415
590
Schiphol
95
170
240
Both locations
325
585
830
* The setup costs are 100 euros per location
** All prices are monthly rates
Deadlines
edition
deadline for materials
update info screens
January
23 December 2013, 11.00 uur
2 January
February
24 January, 11.00 uur
31 January
March
21 February, 11.00 uur
28 February
April
25 March, 11.00 uur
1 April
May
24 April, 11.00 uur
1 May
June
26 May, 11.00 uur
2 June
July
24 June, 11.00 uur
1 July
August
September
October
25 July, 11.00 uur
1 August
25 August, 11.00 uur
1 September
24 September, 11.00 uur
1 October
November
24 October, 11.00 uur
31 October
December
24 November, 11.00 uur
1 December
Ad specs
• Still image (options 1 and
2): You can submit still images
in PDF. This pertains to
landscape images with
measurements of 1300 pixels
x 975 pixels (width x height).
• Motion picture (option 3): Video
as WMV file (Windows
Media Player) to be submitted
with a minimum resolution
of 720 x 580 pixels. When
playing video, audio is not
possible.
• Aspect ratio is 4:3 for all
image material
• For good readability
we recommend using font size
40 or higher, and a maximum of
100 characters per 10 seconds
• Amsterdam Marketing reserves
the right to refuse or modify
presentations after consultation.
• Updates occur systematically
on the first day of the month.
An alternative start date is
negotiable.
• Ads that are submitted according to the specifications can
be positioned within 5 working
days.
target group international visitors narrowcasting tourist offices
NARROWCASTING TOURIST OFFICES
19
target group international visitors arrival guides
20
ARRIVAL GUIDES
Amsterdam
Amsterdam
in collaboration with
Amsterdam Marketing
in collaboration with Amsterdam Marketing
advertentiebox
The year 2013 is a very special year for Amsterdam. In celebration of several incredible
milestones such as the opening of the renovated Rijksmuseum, 40 years of the Van Gogh
Museum, the 125th anniversary of The Concertgebouw and the Royal Concertgebouw Orchestra,
175 years Artis Royal Zoo and 400 years of the Canal Ring, the year is chock-full of exciting
events and exhibitions. As a city renowned for its creativity and innovations, 2013 is THE year
we share this spirit with the world. No wonder that Lonely Planet named Amsterdam as one of
the best cities to visit in 2013, and CNN proclaimed Amsterdam as one of the 10 hottest
destinations for this year: a “must-visit”!
Events
IDFA
Every November, the International
Documentary Film Festival Amsterdam
(IDFA)...
Amsterdam Light Festival
The Amsterdam Light Festival returns
for its second edition in Amsterdam
thi...
Top 5
Cycle Amsterdam
See Amsterdam the way local see it –
by bike! Familiarise yourself with
Amst...
More cycling in Amsterdam
Amsterdam is one of the most bicycle-friendly cities
in the world. Amsterdammers are born on bikes, and
you’ll see them all ov...
PAN
PAN Amsterdam is a modern-day art
fair that provides surprise, variety and
q...
ICE*Amsterdam
From Friday, 29 November 2013,
ICE*Amsterdam opens a new and
unique ice skat...
Kazimir Malevich and the R...
Amsterdam’s Stedelijk Museum
presents a major survey exhibition of
work by R...
Last Minute Ticket Shop
The Last Minute Ticket Shop (LMTS)
sells tickets to events in Amsterdam
for ...
Rijksmuseum, Documenting t...
On behalf of the Rijksmuseum and
NRC Handelsblad, Henk Wildschut
photographe...
Canal cruises
Besides providing an stunning
backdrop to the city's historical centre,
floa...
Updated 21 November 2013
• ArrivalGuides.com offers travel sites such as Hotels.com the opportunity to provide
extensive destination information on their own website. Their visitors can consult the
free online travel guide, before or after booking their trip, via download or by installing
the iPhone app
• The ArrivalGuides.com digital travel guides are distributed via 170 well-known travel
organizations, such as SAS, Lufthansa, Ryanair, Airberlin, Germanwings, British Airways,
Stenaline.com and Booking.com
• You can decide under which category your ad is placed. Or opt for a prominent space on
the front page
Reach
190,000 (potential) travellers
Rates in euros excl. VAT
1a
Ad box front page
reach (number of travellers)
rate
100,000
4,900
2,450
1b
Ad box front page
50,000
2a
1/1 page ad
100,000
9,800
2b
1/1 page ad
50,000
4,900
3a
1/2 page ad
100,000
4,900
3b
1/2 page ad
50,000
2,450
4a
Ad box
100,000
2,940
4b
Ad box
50,000
1,470
* Stated rates are partner rates, excluding VAT.
Ad specs ad box
• Format: 80 x 55 mm
• Size: 50 to 200 kB
• Resolution: max 300 dpi
• Submit as PDF
Your Map
• In 2015, Amsterdam Marketing launched a new map of Amsterdam. The so-called “City
Map for Visitors” appeared in April 2015 and will be sold throughout the rest of the year
via the City Map vending machines and over the counter at VVV tourist agencies and
offices. The detailed cartography, multilingual legend and the list of attractions and
public transport lines makes this map one of the most useful of those available in the
tourist office selection. On the map there’s also space for a select number of ads
• Target group: visitors from the Netherlands and international visitors to Amsterdam
• Language: legend in 6 languages
• Release date: start 2015
• Duration: 2 years
of Amsterdam
Museums & Sights - Public Transport - Street Index
CITYMAP9.indd 1
Circulation
300,000 copies
17-06-11
Distribution
Via the VVV tourist offices and agencies in Amsterdam, at Schiphol and around the Amsterdam Metropolitan Area
14:40
advertisement
size (w x h)
rate
94 x 52 mm
3,250
Chinese City Map
• The Chinese edition of the Amsterdam City Map offers a comprehensive index with museums, attractions, monuments, markets and diamond jewellers and traders. The back of
the map contains tourist information and advertisements related to the tourist industry
• Target group: Chinese visitors
• Language: Chinese
• Duration: the whole of 2014
Ad specs
• Material: certified PDF (no Pantone colours, image resolution
300 dpi)
• No overlap or crop marks
• All text converted to outlines
target group international visitors amsterdam city map
AMSTERDAM CITY MAP
Circulation
3.000 copies
Distribution
Via VVV tourist agencies and offices in Amsterdam and during events and sales missions in
China.
single advertisement
double advertisement (back of City Map)
size (w x h)
rate
92.5 x 52.25 mm
550
92.5 x 110 mm
850
21
AMS
nr 3 2013
Frequency
2 x per year
Total circulation
10,000
Total readership
30,000
Individual copies
free
The
creativity
network
Doing business
at Amsterdam
Dance Event
ID&T founder
Duncan Stutterheim
Distribution
AMS is distributed to embassies, NFIA offices, conventions, trade delegations, international businesses and expats in the Amsterdam Metropolitan Area.
NETWORKS
1/1 page
‘Amsterdam’s
renown as a
centre of
creative
excellence has
helped us
attract global
clients’
Statistics show
that creative
industries account
for a considerable
percentage of the
added value of
the Amsterdam
economy. There’s
no doubt about
it: creativity
is fuelling the
economic
growth of the
Amsterdam
Metropolitan
Area
Release date not yet determined.
13 AMS
text Hans Kops & Mark Smith
photography Amke
Joep Beving, global business
& strategy director, MassiveMusic
Inspiring new businesses, initiatives and
organisations. New this issue: a luxury hotel
for students; an advertising giant is born;
a start-up accelerator and Karl Lagerfeld
come to town
Creative success
Amsterdam advertising agencies continue to flourish in 2013
Korean advertising agency Cheil Worldwide recently established
an office in Amsterdam, where it will produce international
campaigns for Samsung, among other clients. Cheil joins a group
of industry-leading agencies already established here, such as
Anomaly, Arnold, Perfect Fools, StrawberryFrog and Amsterdam
Worldwide. Catalysed by a renowned pool of creative talent,
proximity to clients and the city’s cosmopolitan atmosphere,
Amsterdam’s creative sector is flourishing.
This positive business experience is reflected in the success that
Amsterdam-based advertising agencies enjoyed at the 2013
Cannes Lions awards, with agencies based in the area bringing
home 19 trophies. Ogilvy & Mather Amsterdam received a
Silver Lion for their work with financial cooperative DELA, while
Wieden+Kennedy took the Grand Prix for their work for another
Amsterdam icon: Heineken.
Clever Clover
establishes office
in Amsterdam
4 AMS
www.cleverclover.nl
Amsterdam at the forefront of chip development
Multinational ASML, the Foundation for Fundamental Research on Matter (FOM), the University of Amsterdam (UvA), the VU University Amsterdam and the Netherlands Organisation for Scientific Research (NWO)
have joined efforts to set up an Institute for Nanolithography at the
Science Park in Amsterdam. The institute will open in the third quarter
of 2013. ‘We are honoured that ASML acknowledges the position of
Amsterdam as a city of commerce, culture and science,’ said Carolien
Gehrels, Deputy Mayor of Amsterdam. Nanolithography is a branch of
nanotechnology concerned with the study and application of fabricating
nanometre-scale structures. The institute is expected to make important
contributions to semiconductor lithography, which is the key manufacturing technology for making the memory chips and processors in PCs,
smartphones and tablets.
The Student Hotel Amsterdam
Top-of-the-class accommodation
Publicis Omnicom Group to be
based on ‘neutral territory’
An advertising giant is born
The merger of US-based company Omnicom and the French advertising firm Publicis is expected to go into effect by the fourth quarter of 2013 with the approval of shareholders. The combining will
create the biggest advertising organisation in the world and will be
headquartered in Amsterdam. The official reason for locating the
group’s headquarters in Amsterdam is because the city is considered ‘neutral territory’. This underpins the notion that the Dutch
have a relatively neutral political position, allowing Amsterdambased agencies to easily work with international clients.
Goldman Sachs
opens asset
management office
American bank joins a pool of
financial specialists
Inge Mol
Amsterdam’s start-up scene
welcomes new accelerator
New business accelerator Clever Clover was
established in Amsterdam because of the city’s
dynamic and creative business environment and
the positivity experienced by entrepreneurs in the
region. It joins the second incubator programme
organised by the Amsterdam-based project Rockstart Accelerator, which was launched in spring
2013 with ten new technology start-ups taking
part. By providing promising start-ups with handson advice and investments of up to €50,000,
Clever Clover will contribute to the flourishing
start-up scene here.
Institute for
Nanolithography comes
to Amsterdam
Amsterdam’s latest – and biggest – innovation in accommodation is quite possibly the smartest yet. Boasting 707 luxurious,
state-of-the-art rooms equipped with designer furniture and
every modern amenity including gym, games room and caférestaurant, The Student Hotel – as the name implies – is at once
the perfect base for those attending Amsterdam’s world famous
institutions of higher education, and an inspiring destination for
the global traveller. With all the comforts you’d expect from a
modern hotel, all rooms feature flat-screen TV and free Wi-Fi
and residents have access to a range of facilities including private gym, games room with pool table, basketball court, library
and communal kitchens. Standard accommodation is from
€595/month, with rooms for short stays from just €60/night.
Jan van Galenstraat 335 | www.thestudenthotel.com/our-locations/tsh-amsterdam
The American investment bank Goldman
Sachs has established an asset management office in the Zuidas financial district of
Amsterdam. The Goldman Sachs Group is
a renowned specialist in global investment
banking and securities, and is an investment
management firm. They provide a wide
range of financial services to a substantial
and diversified client base that includes
corporations, financial institutions and
governments. The firm, which is headquartered in New York, maintains offices in all
major finance centres around the world. The
recently established office in Amsterdam primarily focuses on the Dutch pension sector.
With more than 450 pension funds managing a total of €790 billion, the Dutch pension sector ranks first among the euro area
nations. Most of the funds operate from the
Amsterdam Metropolitan Area, making the
region a hub of expertise for pan-European
pension asset management.
www.goldmansachs.com
5 AMS
NEW IN
AMS
12 AMS
target group business-to-business ams magazine
Amsterdam presents itself as the ideal location for establishing a business
• AMS is the Amsterdam Metropolitan Area’s business magazine
• Target group: International businesses and organisations
• Language: English
Amsterdam in
business
text Eline Ronner
22
AMS MAGAZINE
size (w x h) in mm
rate
230 x 275
1,500
Ad specs
- include a 5 mm bleed (for trim)
300 dpi)
• paper interior: 80 grams wood
free uncoated offset
• paper cover: 190 grams wood
free uncoated offset
ITB BERLIN AND WTM LONDON
In 2014, Amsterdam Marketing will once again represent the Amsterdam Metropolitan Area at ITB Berlin and the WTM in London.
As a partner, you are invited to join the Amsterdam Marketing stand and meet international tour operators. We have space for up to six
companies at ITB Berlin and five companies at the WTM in London. The target audience is the international travel industry.
Participation includes:
• Space at the Amsterdam Marketing stand (1/2 desk per company).
• Your company name and image featured on the wall behind the desk (design will be determined in close consultation with Amsterdam
Marketing).
• Use of discussion tables within the stand space for appointments.
• Distribution of your promotional material during the fair (up to 1,000 flyers and 300-500 brochures). Amsterdam Marketing will not cover
shipping costs.
• Inclusion of your company name in the catalogue.
• Coordination and briefing by Amsterdam Marketing.
• Inclusion of your company name in the Travel Trade Newsletter.
• Access to tour operators’ contact details.
• Amsterdam Marketing will not cover travel and hotel expenses.
ITB Berlin is from 5 to 9 March 2014 (5 to 7 March is for trade visitors and 8 & 9 March is for consumer visitors)
Price: €2,300 euros excl. VAT
The WTM in London is from 3 to 6 November 2014
Price: on request
target group business-to-business trade fairs
TRADE FAIRS
Workshops
Amsterdam Marketing is member of the European Tour Operators Association (ETOA) and the United States Tour Operators Association
(USTOA). These associations organize one or more workshops per year. During these workshops there will be conversations with the most
important tour operators from Europe and the United States of America. You can become a member yourself, which increases the representation of Amsterdam. For more information see www.etoa.org and www.ustoa.com.
Holland Alliance
Amsterdam Marketing participates in the ‘Holland Alliance’ along with NBTC, KLM and Schiphol to provide more awareness for destination ‘Holland and Amsterdam’ in the regions Russia, China and Brazil. You can take part for instance in trade fairs, fam-trips, tourist sales
missions and consumer activities. For a clear view of the marketing activities in 2014 you can send an e-mail to partner@iamsterdam.com or
call 020 - 702 6180.
23
target group business-to-business travel trade newsletters
24
TRAVEL TRADE NEWSLETTERS
Online newsletters to keep the international travel industry up to date
• Online newsletters intended to inform the international travel industry about the latest
the Amsterdam Metropolitan Area has to offer tourists.
• As a partner, you have the option of inclusion in the travel trade newsletters, allowing
you direct access to travel industry professionals to inform them about your services,
packages and latest news.
• Target audience: the international travel industry
• Language: English & Chinese
• Editions: 8 x English, 4 x Chinese
Circulation online
Readership
48,000 addresses (English) / 400 addresses (Chinese)
type of advertisement
English edition*
Chinese edition
advertorial in 1 edition
550
250
advertorial in 2 editions
990
450
1,400
650
1,650
750
Deadlines
edition
language
reserve by
deliver material by
appears
edition 1
English
1 January
15 January
February
edition 2
English and Chinese
1 February
15 February
March
edition 3
English
1 April
15 April
May
edition 4
English and Chinese
1 May
15 May
June
edition 5
English
1 August
15 August
September
edition 6
English and Chinese
1 September
15 September
October
edition 7
Englishs
1 October
15 October
November
edition 8
English and Chinese
1 November
15 November
December
Ad specs
• English text, maximum 75 words
• 1 landscape image
partner@iamsterdam.com
Topical information guide for the international travel industry
The definitive reference book for the international travel industry, the Amsterdam Travel
Trade Manual is actively distributed at trade fairs, workshops and other trade events. In
order to ensure topicality, the brochure is published three times a year. The design of the
brochure received a complete facelift in 2013 and is now published in a handy A5 format.
You can ensure additional exposure for your company by placing an advertorial or advertisement in the brochure.
TRAVEL TRADE MANUAL
Russian and Chinese versions of the brochure are published especially for these markets.
These editions are slightly less date-sensitive meaning they can be used for a longer period
of time and are also ideal for use in press and consumer activities.
• Target audience: international travel industry
THE NEW
RIJKSMUSEUM
Circulation
Edition 1: German & English - March (circulation: 1,200 copies)
ITB Berlin, Benelux Roadshow (Germany) and upon request
ANNE - THE ORIGINAL DIARIES
ON STAGE FOR THE FIRST TIME
AMSTERDAM 2015: CREATIVE,
DETERMINED AND OPEN-MINDED
Edition 2: English - June (circulation: 300 copies)
City Fair (London) and upon request
14
msterdam
TRAVEL TRADE MANUAL
15
hidden gems
Hidden gems
MUSEUM GEELVINCK-HINLOPEN HOUSE – A PRIVATE CITY
PALACE, DATING FROM 1687 – IS RENOWNED FOR ITS
HISTORIC PIANOFORTE INSTRUMENTS, WHICH OFTEN
ARE USED FOR SMALL CHAMBER CONCERTS. CHECK THE
CALENDAR ON THE WEBSITE FOR DATES.
Stroll through Amsterdam’s charming canal district and discover
the city’s hidden gems. These elegant canal-side mansions house
some of the most fascinating museums.
TASSENMUSEUM
HENDRIKJE
(MUSEUM OF BAGS &
PURSES)
MUSEUM
WILLET-HOLTHUYSEN
Soak up the authentic 19th-century atmosphere at the Willet-Holthuysen Museum and find out what
life was like in Amsterdam for
both wealthy and ordinary
members of society. Built in 1687,
the house and its fine collection of
art and furnishings were
bequeathed to the city of
Amsterdam by its last resident,
Louisa Willet-Holthuysen.
FREE with the I amsterdam City Card
Partner information page 56
MUSEUM VAN LOON
The former house of the regent
Van Loon family, who were
among the founders of the
mighty Dutch East India
Company back in 1602, is
situated in the heart of the
Amsterdam canals and has a
wonderful garden. Inside you’ll
find beautiful portraits,
impressive antique furniture and
silver and porcelain from across
the centuries. Recently, the
coach house was restored to its
original splendour reuniting
house, garden and coach house
to present a faithful slice of the
past.
One of the leading fashion
museums in the world –
and the only museum with
such an extensive,
specialised collection – the
Museum of Bags and
Purses (Tassenmuseum
Hendrikje) takes visitors on
a tour through the history
and development of bags
and purses from the 16th
century to the present day.
The collection provides a
fascinating survey of
function, design, fabric and
decoration in purse fashion
through the ages.
FREE with the
I amsterdam City Card
FOAM
MUSEUM ONS' LIEVE HEER
OP SOLDER (OUR LORD
IN THE ATTIC)
On the Oudezijds Voorburgwal in
the oldest part of the city you’ll
find one of Amsterdam’s most
unexpected museums. At first
glance, Museum Ons’ Lieve Heer
op Solder (Our Lord in the Attic)
looks like a typical 17th-century
canal house, but there’s a
historical church hidden behind
the classical façade. This
clandestine church in the attic
dates back to the time when
Catholics were not permitted to
openly practice their faith. The
building is now a museum where
you can admire grand chambers
and remarkable exhibitions in
addition to the hidden church.
Exhibiting all genres of photography, from fine art to
documentary and historical
to contemporary, Foam has
a great international reputation and serves as a creative
hub where photographers
can meet to engage with
one another and the general public. Offshoot &Foam
on the nearby Vijzelstraat
serves as an additional gallery space and shop.
FREE with the
MUSEUM
HET REMBRANDTHUIS (REMBRANDT
HOUSE)
The house that Rembrandt
called home for nearly 20
years on the Jodenbreestraat is now a
museum that celebrates his
life and works. Boasting an
impressive collection of
drawings and paintings by
the Old Master himself, as
well as by his contemporaries, the Rembrandthuis is
also home to 290 of
Rembrandt’s etchings – a
near complete collection
– and an alternating
selection is on permanent
display.
FREE with the
Ad specs
• Advertorial: English text, maximum 100 words + 1 image
• Ad 1/1 page: format: portrait
A5, 148 x 210 mm (w x h)
• For borderless ads include a 3
mm bleed (for trim)
• Material: certified PDF (no Pantone colours, image resolution:
300 dpi)
Edition 3: English - October (circulation: 1,000 copies)
Global European Marketplace (London), WTM (London), USTOA (Florida) and upon
request
Russian version (circulation: 500 copies)
Visitor Information Centres in Amsterdam, MITT (Moscow), sales missions and (trade)
events in Russia
Chinese version (circulation: 500 copies)
Visitor Information Centres in Amsterdam, sales missions and (trade) events in China
target group business-to-business travel trade manual
TRAVEL TRADE MANUAL
msterdam
advertorial
advertentie 1/1 pagina
English & German versions, 3 editions
Chinese óf Russische versie, 1 editie
750,-
300,-
1/1 page 1,400
800,-
Deadlines
edition
reservering
aanleveren materiaal
verschijnt
English & German version
15 January
1 February
March
Russian version
15 January
1 February
March
Chinese version
15 March
1 April
May
25
target group business-to-business amsterdam micedition
Amsterdam MICEdition
Tenth edition
Number 2
Winter 2013
Meeting potential
INDUSTRY
UPDATE
News about the Amsterdam meetings & conventions market
• In excess of 5,000 (inter)national meeting planners, congress organisers and journalists
receive the Amsterdam MICEdition twice a year. Containing a wealth of news about the
Amsterdam meetings & conventions market, this source of inspiration offers the ideal
opportunity for you to introduce your organisation to this target audience.
• The Amsterdam MICEdition contains news about a range of subjects including
developments in Amsterdam and upcoming congresses and events in the city.
• Target audience: meeting planners, associations, the business community and journalists
from Europe and North America.
• Language: English
• The MICEdition will be redesigned in 2014. If you have any questions about this, please
contact your account manager or email partner@iamsterdam.com.
• In addition to participation in the MICEdition, we also offer your organisation the
opportunity to reach an even wider audience by participating in the MICE newsletter.
2
3
HISTORIC
HIGHLIGHTS
4
INNOVATIVE
INDUSTRY
LEADERS
5
UNIQUE
LOCATIONS
6
PARTNER
Playing host to more than 600 international conferences every
year, Amsterdam’s diverse venues, developed infrastructure,
excellent transportation links and entrepreneurial vision make it
a top-ten international conference city. Read on to find out why.
MICE winter 2013.indd 1
MICEDITION & NEWSLETTER
PROGRAMMES
7
Circulation and readership: MICEdition
Two editions every year (summer/winter)
Circulation: 5,000
05-11-13 15:43
Formats & rates: MICE newsletter
Two editions every year (summer/winter)
Subscribers: 35,000
Distribution
MICEdition: by post and as e-book on www.iamsterdam.com/meeting, distribution at the
IMEX (Frankfurt) and EIBTM (Barcelona) fairs
MICE newsletter: distributed digitally to a different set of contacts than the MICEdition.
Format & rates in euros excl. VAT
format
Advertorial M
Advertorial M + newsletter
Advertorial L
MICE newsletter
26
rate*
200 word advertorial
525,-
200 word advertorial + 100 word newsletter
975,-
350 word advertorial
750,-
Advertorial L + newsletter
350 word advertorial + 100 word newsletter
1,175,-
Photo insert in sector listing*
highlighted with bullet point on city map for
relevant sector
100,-
* photo inserts + highlighted bullet point are only available to partners who have purchased a MICE package.
** a 20% supplement applies to companies/organisations who have not purchased a MICE package.
*** all supplied text is subject to editing by the Amsterdam Marketing Editorial Team prior to placement.
Ad specs
• Text: 50/100/200/300 words
• Image: high resolution (300 dpi)
The added value of research for your organisation
What does a visitor want? How can I attract the right visitors? These are questions the research department has the answers to or is
presently searching for. This department within Amsterdam Marketing is proactively engaged in research, development and market
information. And thus, the department has ‘big data’ at its disposal due to the extensive collection of details about domestic and foreign
visitors in Amsterdam, the surrounding Metropolitan Area and Noord-Holland. They also know their way around various knowledge
networks, using these to trace relevant information for the organisation, businesses and cultural institutions.
Online knowledge
Much information is available online through www.amsterdammarketing.org. This is where you can consult the Tourism Barometer and see
the key monthly figures for the city: attractions, museums, incoming international flights, accommodation, etc. The Tourism Barometer is
also available for 7 other destinations. Organisations or ventures that are partners of Amsterdam Marketing can log in and make all kinds
of comparisons, such as comparing your sector performance with those in the same or an otherwise related industry, or even in a different
(foreign) city and/or region that’s included in the Tourism Barometer. There are also several fact sheets and research reports available for
download.
Specific questions
The research department can answer more specific questions and perform analyses by request. Much valuable visitor information is
traceable by requesting a printout and/or analysis for specific questions relating to your own company or organisation. For more extensive
advice, for example, for visitor development, feasibility, mobility of visitors and positioning questions, you can also contact the research
department advisors. Some examples of recently released specific research and assignments include: Amsterdam Visitors Profile 2012,
Meetings & Conferences Key Figures Analysis, municipalities of Noord-Holland Visitors Report, analysis of public transport use amongst
international visitors, tourism barometers for specific destinations, quantification and forecasting scenarios regarding visitors in order to
create effective policy relating to the construction of hotels, etc.
Projects
Project coordinators are present within the department who can give shape and form to larger, more complex development and
implementation processes. Examples are the projects ‘Visit Amsterdam, See Holland’ in 30 municipalities and two provinces in the
Amsterdam Metropolitan Area; the design and development of the MICE Meets Metropolis project in six municipalities and the area
around Amsterdam-Utrecht; or a design for European quality criteria regarding hospitality in European cities, in anticipation of the new
European guidelines and quality labels.
Questions?
An email or phone call is enough to find the answers: 020-702 6110 or research@iamsterdam.com
target group business-to-business research & consultancy
RESEARCH & CONSULTANCY
27
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amsterdam marketing media rates 2014

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