the PRESENTATION

Major Partners:
WWW.ICFF. CA | 416.551.4615
#ICFF2016
JUNE 9-17, 2016
THE LARGEST ITALIAN FILM FESTIVAL
IN THE WORLD
5 EDITION
TH
Founded in 2012, the Italian Contemporary
Film Festival is a non-profit cultural
organization that provides a showcase for
the best in new Italian cinema.
ICFF is a festival that takes place during
the “Italian Heritage month”. The ICFF
presents international, Canadian and
independent films to celebrate the diversity
of Italian culture and bring together
filmmakers and audiences.
Using the power of the moving image to
both entertain and educate, ICFF defies
conventional perspectives on complex and
challenging issues facing both the Italian
and global communities.
ICFF seeks to provide an open, inclusive
and respectful environment for a diversity
of views in our programming, via the films
we present, the audience we address and
the dialogue we facilitate. We strive to build
bridges with other ethnic and religious
communities and expand our audience
among other cultures.
[
[
[
]
]
][
OFFICIAL PARTNER
OFFICIAL PARTNER
OFFICIAL PARTNER
Official Partner
][
ICFF JR.
]
ATTENDANCE & DEMOGRAPHICS
ETHNIC BACKGROUND
[ ][ ]
1500
300
[ ][ ]
83%
27,000
CAPACITY OVER
AL SCREENINGS
ATTENDANCE
ATTENDED OPENING/
CLOSING PARTIES
58%
Not Italian
42%
31%
Italian
69%
VOLUNTEERS
EDUCATION
other
4%
highschool
AGE DEMOGRAPHIC
<65 years
ATTENDANCE GROWTH
6%
24,000
8%
18,000
undergraduate
41%
graduate or
higher
49%
>18 years
10%
27,000
45–64 years
49%
11,000
8%
25–44 years
25%
2012
2013
2014
2015
18–24 years
ICFF LOCATIONS AND ATTENDANCE
QUEBEC CITY
Cinema Cartier
VAUGHAN
Cineplex Cinema
MONTREAL
ONTARIO
Cinema Guzzo
QUEBEC
TORONTO
TIFF Bell Lightbox
MONTREAL
La Cinematheque
MISSISSAUGA
Cineplex Cinema
NIAGARA REGION
Niagara Integrated Film
Festival
WHERE DOES OUR AUDIENCE LIVE?
HAMILTON
HWT Centre
Ontario
65%
Quebec
30%
World Wide 5%
AWARDS AND SPECIAL GUESTS
[
]
Lifetime
Achievement
Award
2016
italian
contemporary
film festival
critic’s award
The acclaimed actor Roberto Benigni and Nicoletta Braschi
[
Special
Award
of Honour
]
The actress Mischa Barton and producer Andrea
Iervolino
2016
italian
contemporary
film festival
people’s choice award
The actor Danny Glover with Cristiano de Florentiis
[Artistic Director] and Maurizio Magnifico [Managing Director]
[
Best Short
Film
]
The director and actor Carlo Verdone
OPENING AND CLOSING EVENTS
Glamorous Opening and Closing Galas
featuring entertaingment, an exquisite
culinary experience, and an opportunity to
share the passion of cinema. Walk the red
carpet and join this exclusive party with
an Italian buffet & open bar... guest stars
in attendance!
ICFF Closing Party 2015
ICFF Opening Party 2015
[
ACTORS
&
DIRECTORS
The Italian Starlet Valeria Marini
ICFF Opening Party 2015
[
]
]
CELEBRITY
APPEARANCES
ICFF Closing Party 2015
SPONSORSHIP ELEMENTS AND MARKETING
The Program Guide is the most
comprehensive source of information about the Festival. It is read
cover-to-cover by festival-goers
when choosing their films and
referred to constantly during the
9-day festival. Copies are distributed strategically in all ICFF cities,
as well as mailed to every single
ICFF member and supporter.
[
ICFF
WEBSITE
]
With over 1,000,000 hits
throughout the year, the website
is becoming the most important
tool for communicating with
Festival-goers. The festival
website includes the festival
program guide, the year-round
[
]
PODIUM
RECOGNITION
Prior to each Festival Screening,
the major sponsor and the screening sponsor will be acknowledged
and thanked in the introductory
speeches.
[
BECOME A SPONSOR
[2,500 ]
& KEEP
US
CORPORATE
]
TOUCH...
POSTERS
[ TBD ]
NAMING SPONSOR
SPONSORS
in
]
THANK YOU
CONTACT
[
20,000
PROGRAM
GUIDES
The show is yours!
Gain maximum exposure though all print and social media. Your logo
will be featured in festival signage, program back covers, official
media wall & more. Have our guests relax on your branded seat
markers and have the best film award honored in your name! Volunteer t-shirts will also bear your logo and name. Rub shoulders with
celebrities and attend private events. As a sign of our appreciation,
your company will receive a distinctive plaque baring your name.
ICFF Italian Contemporary Film
Festival
1287 St. Clair Avenue West,
Unit #9, Toronto
416.551.4615
[
- BECOME A SPONSOR
Take your love for the Film Festival even further: become a sponsor.
ICFF presents a great opportunity to partner with an internationally-renowned and celebrated not-for-profit event. Various sponsorship
levels available. For more information: sponsor@icff.ca
[
INDIVIDUAL
SPONSORS
]
FILM SPONSOR
[ $15,000 ]
The premiere is yours!
Have your company sponsor a premiere film at this year’s festival.
Enjoy prominent festival signage, 15 sec pre screening commercial
and the opportunity for a public speech. Connect with over 10,000
audience through email blasts. Enjoy personal thanks from the
podium.
These flyers are brimming with
essential festival information and
are widely
circulated in shops, restaurants,
and cinemas, as well as at all
networking and pre-festival events.
#ICFF2015 PRESENTING SPONSOR [ $75,000 ] DIRECTOR SPONSOR
Posters are
distributed three weeks [ $7,500 ]
before the festival and placed in
LEADING SPONSOR
$50,000 ] SPOTLIGHT SPONSOR
high traffic areas
in all [ICFF
cities. [ $3,500 ]
They are designed to add an
PREMIERE SPONSOR
[ $25,000 ] PROGRAM SPONSOR
inescapable layer
of awareness
and[ $2,000 ]
bu to our advertising campaign.
www.icff.ca | info@icff.ca
- BE THE FIRST TO KNOW
On www.icff.ca you find festival information
and continuous updates on events throughout the year.
The website has an active web editor to ensure that the
content is constantly up to date. Icff.ca is the live window for the
Italian Contemporary Film Festival all year round! Register for
ICFF newsletters to receive regular festival updates!
ICFF opening night 2013, Tiff Bell Lightbox
-WE LOVE VOLUNTEERS
Put your passion for film to good use - volunteer with the Italian
Contemporary Film Festival. The Festival is only possible with the
support of a group of people who are passionate about film. Help
make the Festival a success! Contact us at volunteer@icff.ca
[
Be the star of the show!
Enjoy your logo on the cover of the festival program. Your logo will
be beside the ICFF’s. Get noticed through social media exposure and
all print advertisement. You’ll be showcased with a 2pg spread in our
program and a speaking opportunity at the Opening and Closing
Galas.
Direct attention on you!
Enjoy the opportunity to speak at ICFF Jr. Have a full page ad
featured in the ICFF booklet and your logo on the film you present.
Lead the way!
Your logo will be prominent on all print media and you will also enjoy
online exposure. Sit back and relax in your branded seat markers and
enjoy your commercial prior to one of our screenings. Don’t forget to
get your speech ready for the opening and closing nights!
The spotlight is on you!
Enjoy a full-page color advertisement in our program guide. Receive
a thank you on the sponsor page of the ICFF program and have the
opportunity to provide promotional material.
Make your debut!
Get noticed with print exposure, festival signage and coloured Ads.
Connect with ICFF audience through email blasts and personal
thanks from the podium. See your logo on branded seat markers and
our official media wall.
Become part of the team!
A link to your website will be featured on the ICFF webpage. See
your ½ page Ad in our program guide.
- BECOME A SPONSOR
Take your love for the Film Festival even further: become a sponsor. ICFF presents a great opportunity to partner with an
internationaly- renouwned and celebrated non-profit event. Various sponsorship levels available.
Sponsorship Coordinator Felicia Labriola flabriola@icff.ca
For more information please contact our
at
or visit our website www.icff.ca/sponsorship-opportunties for complete sponsorship package information.
SPONSOR
REEL
]
The pre-screening slides display
sponsor advertising on the big
screen during
drinks receptions and as audiences
enter the theater. Slides are in full
view for 20 minutes before every
[
VOLUNTEER
T-SHIRTS
]
The Festival relies on over 300
volunteers to manage front-ofhouse and traffic flow during the
festival. As part of the volunteer
T-shirt design, the sponsor’s logo is
constantly visible to all audience
members as they enter or wait in
line and leave the theatres during
the Festival.
]
30,000
FLYERS
2014
2014
#ICFF2015
416.551.4615
[
PRE-MOVIE
COMMERCIAL
]
Your organization’s 15 or 30-second video commercial is played
before all 130 screenings during the
9 days of the festival.
[
]
EMAIL
NEWSLETTER
During the year ICFF produces a
bi-weekly e-newsletter informing
over 10,000 audience members,
patrons, partners, and supporter of
year-round activities and events.
INDUSTRY DAY
A unique opportunity for industry professionals to shareknowledge and discover new opportunities for newproduction, distribution, and exhibition pathways. The ICFF supports the development of emerging filmmakers by planning
a one-day event featuring a series of in-depth presentations and talks by industry experts, as well as workshops
that facilitate collaboration and learning.
[
INDUSTRY
]
PROFESSIONALS
Moira Romano [ ICFF Board of Director]
presenting at Industry Day 2015
[
Industry Day 2015 Animation Technology Seminar
ICFF Industry Day poster 2015
WORKSHOPS
&
SEMINARS
]