CLAS S UP! - Armstrong McCall Professional Beauty Supply

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el l® / M at ri
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™ H ai r
em
st
Sy
Pa ul M it ch
® / IN D IE
®
/ Farouk
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Scruples
®
Bylis s PRO
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hnny B. /
Ru sk / Ba
epilève
® / M IK A L / D
Crew / Jo ®
® / A m er ic an
on
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/
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ge
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Ja
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nt y / Kathy
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ahl® / Malib
sy® / Jo e Sa
G elis h / W ®
® / Cl ea n + Ea
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*
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®
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M or e!
CN D / A rd
g Nails / &
ton / Youn
V ickie Pres
P!
CLASS U
2 - 13
T OE ,BA REI ZRO N1
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& S PA
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ENDAL
ANCE GL
ISIT
INFO, V
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tist Info
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• Guest
RENAISS
tions
s Descrip
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Full Clas
dates & M
p
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•
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f
Tr a v e l I n
CH AN GE .
SU BJ EC T TO
OW
HI BI TO RS
ON TH E SH
ER S AN D EX
AD M ITT ED
IS
TS ON LY.
16
*P RE SE NT
OF
D ST UD EN
E AG E
AN
TH
R
LS
DE
NA
NO ON E UN
PR OF ES SIO
IN DU ST RY
TY
AU
BE
FLOO R.
VISIT
W W W.FA S H I O N - F O C U S.N E T
EST ARTIST INFO.
FOR FULL CLASS DESCRIPTIONS AND GU
OC TO B E R 12 -13
floor.
No one under the age of 16 is admitted on the show
Beauty industry professio nals and students only.
GLE NDA LE, ARI ZON A
Forms of payment accepted on the show floor: cash and
REN AISS ANC E GLE NDA LE HOT EL
& SPA
SUN: 9:00
credit card only.
am to 6:00 pm / MON: 9:00 am to
4:00 pm
SAVE $30
UP
TO
*
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*Maximum savings based on At-the-Door Two-Day Ticket Price of $62.
TICKE TS NOW ON SALE!
JUNE 16–JULY 31 Two-Day Ticket: $32 SAVE $30
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E
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3 WAYS TO PURCHASE:
1. Visit your local CosmoProf®
or Armstrong McCall ® store
2. Contact your Salon/Sales Consultant
3. Call CosmoProf® at 1.800.362.3186 or
Armstrong McCall ® at 1.800.45.SALON
T
O
R
S **
AG Hair
Dashing Diva ®
Malibu C®
Salon Furnishings
American Crew ®
Dennis Bernard ®
Matrix ®
Salon Tech
Aquage ®
Depilève ®
MIKAL
Ardell
Earthy Body
Morgan Taylor
Scruples ® /INDIE™ Hair
Eclipse Instant Hair Fiber
My Amazing
Blow Dry Secret
Sebastian ®
Avlon
®
®
Body Drench
®
Fake Bake
®
Bric McMann
Farouk Systems
China Glaze ®
Gelish ®
Chéci®
Gena ®
Clean + Easy ®
GiGi®
CMS of Holland
Hempz ® / PBI Group
CND
InfraShine
®
Satin Smooth ®
™
Nail Tek®
Nioxin ®
OPI ®
Oster ®
®
Collins
Johnny B.®
Cricket ®
Joico ®/Minardi™
Paul Mitchell ®
Pro Linc™
Race for the Cure ®
Rusk® / BaByliss ® Pro
Salon Design Center
**Presenters and exhibitors subject to change.
Seche ®
Sormé
Timeless By Pevonia ®
Trionics ®
Wahl ®
Wella ®
Woody’s
Young Nails
& More!
W W W.FA S H I O N - F O C U S.N E T
FOR FULL CL ASS DESCRIPTIONS AND GUEST ARTIST INFO.
VIP
VENDORS
VISIT
Photo courtesy of
P a u l M i t c h e l l ®.
T H E N E X T G E N E R AT I O N
Experience an action-packed program that brings together the very best in cutting,
color and style. Discover NEW techniques, products and tools, including exciting
innovations in shines XG, Neuro™ and men’s grooming.
Pa u l M i tc h e l l ®
S C OT T C O L E
A haircutter at heart, Scott loves the effect
of color and cut together. Seeing this as the
future of
hairdre ssing, Scott created COLORCUTTING ®
USA, a continuing education company in Arizona
that
offers courses , video education and tools for
the hairdre ssing professional. Scott enjoys learning
from many different facets of life. The work
of architec tural great Frank Lloyd Wright and
hairdre sser
friends Trevor Sorbie and Vidal Sassoon are
just a few of his inspirations and mentor s.
Pa u l M i tc h e l l
®
Photo courtesy
o f A q u a g e ®.
N O O N E U N D ER T H E AG E O F 16 I S A D M I T T ED O N T H E S H OW FLO O R . BE AU T Y I N DU S T RY P RO FES S I O N A L S
®
Photo s cour tesy of Aqua ge .
For Tickets, Call CosmoProf ® at 1.800.362.3186 or Armstrong McCall ® at 1.800.45.SALON
L I N DA YO D I C E
Pa u l M i tc h e l l ®
GETTING
TO K N OW
Breaking the mold of the stereotypicall y ultra-cool, flashy hairdresser, Linda
Yodice’s sophisticated elegance and straight-forw ard attitude make her a
“breath of fresh air” for the beauty industry. As a sought after expert in cut
and color, she recently earned her the distinction of being one of Modern Salon
Magazine’s ‘Top 75 Educators of All Time.’
I R E N E TO L E D O
Tole do now calls the
ta Monica, CA, Irene
Sassoon Academy in San
ire others with bright,
insp
to
Having graduate d from
able
be
to
t
“I wan
Puerto Rico her home.
cut,” says Irene.
hair
a
of
e
inspirational island of
shap
and
balance
rs that accentuate the
love teaching the
I
,
nish
Spa
healthy and vibrant colo
or
speaking English
show s or in the salon,
“Whether working at
ts.”
star
y
That’s when creativit
how, why and when.
T H E AQ UAG E ® PAV I L I O N
Learn how to take classic shapes and give them a NEW, modern twist that translates easily to
your salon. Take your cutting techniques to a NEW level with quick, easy ways for graduation,
disconnection and transitional layering.
ERIC FISHER
and experience with
He is willing to share his vast knowledge
Eric Fisher is the "Hairdresser’s Hairdresser".
Asia to Europe and here in the United
from
ms
platfor
ion
educat
worked
has
hairdressers worldwide. He
great flair for creating
truly enjoys the art of dressing and has a
States. A distinguished haircut ter, Eric Fisher
.
beautiful styles with an “edge”
S H AW N A PA R V I N
for Texture, named
Hairdre sser, 2009 NAHA award- winner
2010 NAHA finalist for North Americ an
Home Journal,
one of the ‘Top 100 Hairstylists’ by Ladies
best haircut ter in Austin, TX and named
the most
to create original hair designs that inspire
Shawna Parvin possesses the unique ability
ality and integrity
easily to the salon. Her charismatic person
seasoned professional while translating
promotion and
on many professional topics from salon
give Shawna the insight to communicate
and motivation.
marketing strategies to staff development
A N D S T U D EN T S O N LY. F O R M S O F PAY M EN T ACC EP T ED O N T H E S H OW FLO O R : C A S H A N D C RED I T C A R D O N LY.
Presenters and exhibitors are subject to change. See website for class times.
VENDORS
VIP
VISIT
W W W.FA S H I O N - F O C U S.N E T
FOR FULL CL ASS DESCRIPTIONS AND GUEST ARTIST INFO.
Photo courtesy
of Matrix ®.
2 014 D E N I M C O D E
From Americana to American Modern, today denim is dressed up, down, distressed, worn in, rocked out,
and its color and texture possibilities seem endless. Experience customized cuts, diffused color and texture
details during this 1-hour presentation with the Matrix® Artistic Team!
P hoto s c ou r tesy of M a t r i x ®
.
NICHOL AS FRENCH
Nicho las has been invite d to appe
ar seven times at the Alter nativ
e Hair Show ; the last five in Chica
2001, 2002, 2003, 2004 and 2005
go in
, and at the Royal Alber t Hall
Lond on in 2009. He has also receiv
best main stage and educa tiona
ed many
l awards. Nicho las has trave led
exten sively produ cing over 1,500
educa tional show s for profe ssion
high energ y
al haird resse rs world wide in the
USA and glam orous destinatio
world . His prese ntatio ns range
ns aroun d the
from small hand s-on to large
show s for over 2,000 peop le.
S T E V E WA L D M A N
Steve Waldman, a visionary member
of the Logics Art Team, has been educa
ting hairdressers for over 14 years.
salon, on stage, or representing Logics
In the
at the Global Academy in New York
City, he delivers content-packed progra
with passion and style. His resume
ms
contains an impressive list of accom
plishments which include styling hair
The Tony Awards, The White House
for
NYFW,
, and The Capitol. Steve’s work has
appeared onscreen on television shows
Seinfeld and the West Wing and in
such as
high-profile publications such as Vogue
, People, and Estetica. He has also presen
with teams at The Alternative Hair
ted
Show and Intercoiffure. Steve is alway
s in demand and has a list of celebr
which include Katie Holmes, Al Pacino
ity clients
and Chris Issak.
®
P hoto s c ou r tesy of M a t r i x .
MARTIN SALINAS
®
years. He is inspired
for 29 years and a Matrix educator for 20
Martin Salinas been a professional hairdre sser
ssers to the next level. He
hairdre
take
helps
Martin
ssers.
hairdre
by his ability to share knowle dge with other
she was able to
and success. His mother is his mentor because
believe s that education is the key to growth
ethic by believing in
work
's
mother
his
es
embodi
Martin
skills.
or
raise a family of 16 with no formal education
working hard to achieve desires.
the power of imagination and dreaming, but
R O D S LY O R T I Z
done fashion
®
as a bilingual educator. She has
has been with Matrix for 20 years
share her
to
is
From Houston, TX, Rodsly Ortiz
n
passio
Her
s.
award
n
town. Rodsly has received two Passio
yourself is the
show s in both Mexico and her home
Rodsly believes that believing in
ors,
ment
her
as
ts
paren
her
surround you,
knowledge and inspire other s. With
age and inspiring the ones that
y to rejuvenate a client ’s self-im
key to succe ss.”Having the abilit
y.
Rodsl
says
me,”
with
d
share
to what my parents once
grounds me and bring s me back
tesy of
Photo cour
®
rew .
American C
EN T:
TH E IN DE PE ND® ’S 2014 CO LLE CT IO N
EW
AM ER IC AN CR
, hin ts
e low -sid e pa rts
fea tures vin tag
nt
de
en
ep
piq ue
Th e Ind
to
ns
tio
no
ity
rav
b era , an d an ti-g
of the blow com
erime ntal
exp
,
ing
nk
thi
the for wa rdthe intere st of
n––h e’s
mo re tha n a ma
Ind ep en de nt is
gro om er. Th e
le!
sty
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en t of ed
lea din g a movem
For Tickets, Call CosmoProf ® at 1.800.362.3186 or Armstrong McCall ® at 1.800.45.SALON
N O O N E U N D ER T H E AG E O F 16 I S A D M I T T ED O N T H E S H OW FLO O R . BE AU T Y I N DU S T RY P RO FES S I O N A L S
A N D S T U D EN T S O N LY. F O R M S O F PAY M EN T ACC EP T ED O N T H E S H OW FLO O R : C A S H A N D C RED I T C A R D O N LY.
Presenters and exhibitors are subject to change. See website for class times.
W W W.FA S H I O N - F O C U S.N E T
FOR FULL CL ASS DESCRIPTIONS AND GUEST ARTIST INFO.
V IP
VENDORS
VISIT
Photo courtesy of
Joico®
Photo cour te s y of Beth
Minardi Signature ® .
Photo courtesy of
W e l l a ®.
Photo courtesy of
N i o x i n ®.
N O O N E U N D ER T H E AG E O F 16 I S A D M I T T ED O N T H E S H OW FLO O R . BE AU T Y I N DU S T RY P RO FES S I O N A L S
Photo courtesy of
S e b a s t i a n ®.
For Tickets, Call CosmoProf ® at 1.800.362.3186 or Armstrong McCall ® at 1.800.45.SALON
ERIC TAYLOR & MEGAN METROYANIS
C O LO R C O R R E CT I O N 101
No matter what brand of color you are using, this class will teach you how to tackle color
correction with simple, foolproof steps that will take the guesswork out and ensure success.
J O I C O ®/M I N A R D I ™ I N T E R AC T I V E LO U N G E:
VISUAL INSPIRATION/PERSONAL ENGAGEMENT/CREATIVE ASPIRATION
We have created a relaxed and more personal setting to offer you an up-close-and-personal look
at the latest trends in cut, color and styling. Learn the intimate secrets from industry leaders such
as Vero K-PAK® Color, Color Intensities, Beth Minardi Signature® and Joico® Power Styling.
B O R D E R L I N E B E AU T Y FA L L / W I N T E R C O L L E C T I O N : R E S H A P E
RESHAPE empowers stylists to bring borderline beauty trends into everyday color,
cut and styles using Koleston Perfect®, Color Touch®, Illumina Color, Blondor®, and
Magma. Wella® provides stylists with the tools to maximize business by bringing the
trends to life in a wearable way with RESHAPE!
ADVANCED SKINCARE
FOR THINNING HAIR
PREMIUM SERVICES AND DESIGN PRINCIPLES FOR MEN
Learn more about all of the Nioxin® Principles of Cut & Color to enhance the appearance of
denser, thicker hair. Discover premium services including one that can help reduce hair loss
by an average of 54%!
E VO K E FA L L / W I N T E R C O L L E C T I O N : TOT E M I C
Totemic: The signs and symbols of traditional culture summon a global tribe that is uniquely
Sebastian®. Hair becomes decoration, armor and art. The lines blur between headdress and
hair, ceremonial beauty, and a battle cry for artistry. Every twist and every textured strand
echoes its inspiration and moves us forward.
A N D S T U D EN T S O N LY. F O R M S O F PAY M EN T ACC EP T ED O N T H E S H OW FLO O R : C A S H A N D C RED I T C A R D O N LY.
Presenters and exhibitors are subject to change. See website for class times.
VENDORS
VIP
See
website
for class
times.
Photo courtesy of
Farouk Systems.
IZIN G
REL AXE RS 101: MA XIM
THE POT ENT IAL*
E OF SAM E
THE ART ISTR Y & SCI ENC
NG*
AXI
REL
&
ING
LOR
DAY CO
G
LIN
STY
RAZ OR CUT TIN G AND
HAI R*
REL AXE D AND TEX TUR ED
*See sched ule page and webs
ite for detai ls.
T H E B E AU T Y B A S H
combination
hairstyles with the perfect
Collection features romantic
The Farouk Beauty Bash
Beauty Bash
al,
appe
nine
femi
with
rs
ting a clash of textured laye
of elegance and edge. Crea
®
and tools.
life by utilizing CHI color
to
asies
fant
r
colo
and
brings cut
NTHONY PEÑA
OW N I T ! W I T H J O E A
ing
g a team and creating winn
ing your business, managin
Gain inside tips for build
class will
rmative and candid, this
info
ng,
ivati
Mot
s.
egie
ia strat
marketing and social med
the next level!
elevate your business to
JOE ANTHONY PEÑA
a rou k S yste m s.
P hot os c ou r tesy of F
cato r and
afte r inte rnat iona l edu
Pena is a high ly soug ht
iden ce
to teac h, Joe Anth ony
mot ivat es and fost ers conf
He
.
ents
Ingr aine d with a pass ion
evem
achi
his
s for
earn ed man y acco lade
le term s and inco rpor ates
simp
in
es
niqu
plat form artis t who has
tech
ing
cutt
tries , and
ity to expl ain com plex
to mor e than 100 coun
in othe rs and has the abil
roac h have brou ght him
ge. His artis try and app
ad.
abro
prac tical prod uct kno wled
and
here
erou s beau ty pub licat ions
he has app eare d in num
ANDREW GUERRA
er at the age
year s. Star ting his care
uk Syst ems for over 11
n an edu cato r for Faro
t and salo n own er in San
artis
hair
ul
essf
succ
And rew Gue rra has bee
a
and driv e as
ed his true ded icati on
of 17, And rew has prov
, TX.
Anto nio, TX and Kerr ville
A S H L E Y WO O D
in the
s and curr entl y is base d
hair indu stry for 13 year
ing and cutt ing
styli st, has bee n in the
ulat
hair
d
form
wne
nt,
reno
eme
a
plac
d,
g,
Ash ley Woo
ing in colo r-im agin
by
nom enal colo rist spec ializ
othe r hair styli sts to grow
Dall as area . She is a phe
kno wled ge and help ing
Ash ley love s shar ing her
r.
colo
ent
plem
com
in way s that
stan dard .
edu catin g to the high est
.
&
®
liss® PRO.
®
colle ction explores
The BaByliss PRO 2014
there’s no
and
tory
terri
NEW crea tive
cutt ing and
better way to brin g your
Be a part of the
styli ng to NEW heig hts.
and chan ge the
Mira Curl ™ revo lutio n
curl s and text ure.
way the wor ld crea tes
®
stic
The BaB yliss PRO Arti
of
n
ctio
dire
gn
desi
Witn ess the inno vati ve
re X2
Vola
the
of
ance
orm
cutt ing- edg e perf
Team as they shar e the
®
Adv anta ge!
stry = The BaB yliss PRO
Clip per. Inno vati on + Arti
Photo cour tesy of Rusk
Photo cour tesy of BaBy
®
T H E BA BY L I S S P R O
A DV A N TA G E
Pro f at
For Tickets , Ca ll Co smo
®
stro ng Mc Ca ll
1.8 00. 362 .318 6 or Arm
at 1.8 00. 45. SALON
®
C O L L E CT I O N
MODERN ICONIC
p, confident lines,
ned by shar
this collection is defi
A NEW approach in
giving you
controlled textures,
yet
d
tere
and shat
soft, velvety silhouettes
look.
ern
mod
a
into
e
styl
sform any traditional
the techniques to tran
of 16 is adm itted on the
No one und er the age
stry professi ona ls and
show floo r. Bea uty indu
pay ment acc epte d on
stud ents only. Form s of
cred it card only.
the show floo r: cash and
VENDORS
™
Photo courte sy of INDIE Hair.
VIP
See
website
for class
times.
IND IE™ STYL ING
Photo courtesy of Scrup
stylin g rules
Break away from tradi tiona l
™
to take stylin g
with INDIE Hair. Learn how
ts” to the salon
and finish ing from “the stree
idual style with
and tap into your own indiv
™
bers.
fun tips from INDIE Team Mem
EM AND PEARL
C R E A M C O LO R SYS T
, make mor e mon ey
ng you need to save time
les®.
the salo n with ever ythi
hing tech niqu es into
Lear n how to show up in
forw ard styli ng and finis
dom . Tran slate fash ionfree
tic
artis
your
ch
and stret
®
sic Coll ectio n.
Clas
l
Pear
ples
Scru
s from the
wea rabl e, yet dari ng look
AND PEARL
ng
G E L C O LO R SYS T E M
slate fashion-forward styli
®
3-D Gel Color System. Tran
®
ication with the Scruples
Pearl Clas sic Colle ction.
Learn custom color appl
g look s from the Scruples
into wearable, yet darin
and finishing techniques
S c r u p l es
K AT I E N I E L S E N
®
gs over
ente r, Kati e Niel sen brin
l Hair colo r Exch ang e pres
As a form er Inte rnat iona
is kno wn for her
®
She
r.
cato
edu
ples
to her role as a Scru
r map ping
20 year s of expe rien ce
her expe rt “eye” for colo
r plac eme nt as well as
prac tical app roac h to colo
and tona lity sele ctio n.
K A R L A VA ZQ U E Z
bee n
eme nt tech niqu es have
s as well as her colo r plac
lly and has
Karl a’s cutt ing met hod
iona
rnat
inte
and
lly
She has trav eled nati ona
: Yosh Toya ,
desc ribe d as “exq uisit e.”
bigg est icon s inclu ding
som e of our indu stry ’s
shar ed the stag e with
Day.
t
Tren
Wha tley and
Terr ence Ren k, Will iam
DON’T MISS
Color Correction Top Tips for Color and
Suc ces s*
ge
aya
Bal
to
ret
The Sec
*See sched ule page and webs
ite for detai ls.
SENTIALS
CLIPPER CUT TING ES
hments to make
Essentials uses attac
®'
Johnny B. s Clipper Cutting
ct
. Our class covers every subje
rmed
unifo
cutting hair easy and
ers, blending
clipp
for
uses
the
all
ding
from start to finish, inclu
product
se will also feature a brief
evenly, and styling! This cour
®
g how Johnny B. products
ratin
onst
dem
ent
segm
e
knowledg
can be used as tools!
O N ES
GA B R I E L “G Q” Q U I N
one of
etologist. As the owner of
a Master Barber and Cosm
Gabriel “GQ” Quinones is
working with
on
elf
hims
s
pride
iel
ops in Los Angeles, Gabr
the most popular barbersh
nical yet
esses a unique blend of tech
ering technique”. He poss
stylists to adapt “the barb
enhances learning
and
ts
clien
s
ivate
capt
ging personality that
creative skills with an enga
AO and
musical artists such as LMF
also worked backstage with
experiences. Gabriel has
emulate.
to
t
wan
ts
stylis
y
man
g him an "edge" that
the ‘Party Rock Crew’, givin
&
Pro f at
For Tickets , Ca ll Co smo
®
stro ng Mc Ca ll
1.8 00. 362 .318 6 or Arm
at 1.8 00. 45. SALON
®
WI TH TEC HN OL OGY
CO MB INI NG TRA DIT ION
ition with technology.
of classes that combine trad
Wahl® offers a portfolio
and simplified for easy
n
dow
istent training broken
Classes reflect solid, cons
gender or hair texture,
th,
leng
hair
t’s
clien
s of your
understanding. Regardles
clippers.
with
lts
resu
achieve your desired
we will teach you how to
of 16 is adm itted on the
No one und er the age
stry professi ona ls and
show floo r. Bea uty indu
pay ment acc epte d on
stud ents only. Form s of
cred it card only.
the show floo r: cash and
See website for class times.
Add, blend and create. Learn to create impressive nail art in this
creative workshop!
C N D ® B R I S A™ L I T E 411
Discover the only gel that safely removes without nail damage,
builds instant length and shape and delivers 3-weeks of perfect,
color-stable enhancements.
C N D ® V I N Y LU X ® D ES I G N L A B
Now every week is Fashion Week with CND ®’s newest color
innovation, VINYLUX®! Join us in the CND ® Design Lab where you can
explore your creativity while discovering firsthand the virtues of
VINYLUX®.
Photo courtesy of OPI ®.
Photo courtesy of Gelish®.
NAILS
Photo courtesy of CND ®.
C N D ® A D D I T I V ES A R T S T U D I O
G E LC O LO R , G E LC O LO R N A I L A R T A N D T H E
N E W G E LC O LO R P E D I C U R E!
The OPI ® GelColor LED Light cures in a total of 4 minutes for
weeks of glossy wear that will make GelColor by OPI ® your NEW
signature service. Stop by the OPI ® booth for continuous demos.
Let us show you how to increase your service dollars!
FA S T J U S T G O T FA S T E R !
Learn quick salon techniques and tricks that will make all of your
clients “gelish”! Come and experience NEW, innovative “secrets” the
Gelish ® Education Team has for you!
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ESTHE TICS
VENDORS
Red Carpet
with the Stars!
class times.
See website for
TAKE YOUR PIC
WA N T TO B E C O M E A L A S H E X P E R T ?
Ardell® has taken the guesswork out of applying lash enhancements. Eyelash
enhancements are not just for parties, weddings or evenings out. Now, they are
part of your everyday makeup.
D O U B L E YO U R P R O FI T S I N H A L F T H E
T I M E T H E C L E A N + E A SY ® WAY!*
WITH A TOP ARTIST*
*Red carpet features life-size cutouts of various artists. However, actual artists may be available for pics between presentations.
Take your waxing skills to the next level! This detailed Clean + Easy ® class covers
speed-waxing techniques from head-to-toe.
B E AU T I FU L S M O OT H S K I N T H E G I G I ® WAY
Learn the specifics on the over 15 specialized GiGi ® waxes. GiGi ® offers the
best solution to address your clients’ hair removal needs and yields beautifully
smooth, hair-free skin.
B R O W S T O B R A Z I L I A N*
Learn waxing techniques from basic facial waxing to advanced Brazilian waxing.
B E B A R E ™: S U P E R I O R Q U A L I T Y B O TA N I C A L
WA X - F R E E H A I R R E M OVA L SYS T E M*
Learn how to implement this easy to use, versatile, cost-effective hair removal
system in your business. Offer your guests a gentle, effective treatment and
increase your net profit with little capital investment. A LIVE DEMO of head-to-toe
hair removal featuring Brazilian Bikini with beBare™.
H E A D - T O - T O E WA X I N G F E AT U R I N G
F E M A L E B R A Z I L I A N WA X I N G*
Learn which waxes to use for a Brazilian service and the importance of client
consultation. Also, learn how to have an effective consultation using a client
record card, waxing “do’s and don’ts”, how to position your client and proper
sanitation methods for waxing services.
S M O O T H S C U L P T ™ F O R FA C E A N D B O D Y:
T H E N O N - I N VA S I V E S O L U T I O N F O R
T I G H T EN I N G, L I F T I N G A N D S CU L P T I N G
Learn about the SmoothSculpt™ Theory, how it works, proper techniques and an
overview of correct sanitary procedures. Join us for a discussion and LIVE DEMO!
one
with full-frontal nudity. No
*These are advanced classes
respect
permitted to attend. Out of
under the age of 18 will be
and no entry
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Get INSTANT ACCESS to all the tools
you need that will help you succeed as a
Beauty Professional.
Monthly Shopping Guides
& Current Catalogs
Store Locator
Class Listings
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Social Sites
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CosmoProf ® to Go TODAY!
mobile.cosmoprofbeauty.com
2014 class descriptions
SHOW HOURS / SUN: 9:00 am to 6:00 pm / MON: 9:00 am to 4:00 pm
AMERICAN CREW ®
CND ™
THE INDEPENDENT
TIMILY CALLES
The Independent features vintage low-side parts, hints of the blow comb era, and
anti-gravity notions to pique the interest of the forward-thinking, experimental groomer.
The Independent is more than a man–he’s leading a movement of editorial style!
AQUAGE ®
ERIC FISHER & SHAWNA PARVIN
THE AQUAGE ® PAVILION
Join Aquage® and learn how to take classic shapes and give them a NEW, modern twist
that translates easily to your salon. Take your cutting techniques to a NEW level with
quick, easy ways for graduation, disconnection and transitional layering.
Cla sse s will tak
e pla ce Sun day
an d Mo nd ay. Cla
tim es to be po ste
ss
d onlin e 45 day
s prior to the
show; please vis
it fas hio n-focu
s.n et for tim es!
(continued)
CND ® BRISA™ LITE 411
The cutting edge just got moved. Discover the only gel that safely removes without
nail damage, builds instant length and shape and delivers 3-weeks of perfect,
color-stable enhancements.
CND ® VINYLUX ® DESIGN LAB
Now every week is Fashion Week with CND®’s newest color innovation, VINYLUX®!
Join us in the CND® Design Lab where you can explore your creativity while discovering
firsthand the virtues of VINYLUX®.
DASHING DIVA ®
INTERACTIVE PLAY STATION
ARDELL ®
WANT TO BECOME A LASH EXPERT?
Ardell® has taken the guesswork out of applying lash enhancements. Eyelash
enhancements are not just for parties, weddings or evenings out. Now, they are
part of your everyday makeup. With Ardell®, eyelash application is quick, easy and
a great moneymaker.
Come play and see all the opportunities you can create by using the Dashing
Diva® system. Learn how to apply our products, build NEW services, and offer your
customers NEW fashion-forward looks that will complement their style.
DEPILÈVE ®
DEANNA DERTHICK
BROWS TO BRAZILIAN*
AVLON ®
MARTHA WATTS & LORI PETTAWAY
RELAXERS 101: MAXIMIZING THE POTENTIAL
Learn the difference between relaxing hair straight and softening the curl pattern,
deciding to color or not color relaxed hair, how to maintain curly hair while minimizing
frizz and maintaining scalp health even on clients with dry, sensitive or itchy scalp.
THE ARTISTRY AND SCIENCE OF SAME DAY
COLORING AND RELAXING
See how to relax and permanently color hair in the same day with the NEW Avlon®
Fiber Guard® Bridge Conditioning Serum. Also, learn about the physical and chemical
structure of hair, understanding the pH scale, product application, as well as processing
and timing for all relaxers, colors and lightener systems.
RAZOR CUTTING AND STYLING RELAXED AND
TEXTURED HAIR
Are you turning away potential profits because you are not comfortable with cutting
relaxed and textured hair? In this class, the Avlon® Master Stylist will teach you how to
cut and style relaxed hair.
BABYLISS PRO
®
BABYLISS PRO DESIGN TEAM
®
THE BABYLISS ® PRO ADVANTAGE
MALIBU C ®
HAIR CHEMISTRY SIMPLIFIED!
TRICIA RICE
Chem-Heads Unite! Unlock the mysteries surrounding hair, texture and color
chemistries by learning the reasons behind certain ingredients. This
easy-to-comprehend presentation will help you answer common questions from
clients about chemical services and retail products. This is not a “business as usual
seminar”; it is out-of-the-conventional-box and guaranteed to open your mind. See
how an understanding of ingredients and chemistry can enhance your creativity!
TEXTURE DYNAMICS
Grab some NEW education on the dynamics of Keratin Smoothing, Perming, Japanese
Thermal Reconstruction, relaxing and more. Learn the limits of each service, a brief
overview of the different chemistries, tips and techniques to improve service delivery
and marketing ideas to build your texture program.
NOT GRANDMA’S PERM!
You will discover the latest ways to prep hair to help hair fibers stay in great condition;
out-of-the-box dynamics to be used with any wrap or specialty rod to give your clients
styling versatility; and proven marketing strategies to rekindle texture sales for you and
your salon. Be the texture guru in your area!
JOHNNY B.
THE BEAUTY BASH
The Farouk Beauty Bash Collection features romantic hairstyles with the perfect
combination of elegance and edge. Creating a clash of textured layers with feminine
appeal, Beauty Bash brings cut and color fantasies to life by utilizing CHI® color and tools.
JOE ANTHONY PEÑA
OWN IT! WITH JOE ANTHONY PEÑA
Gain inside tips for building your business, managing a team and creating winning
marketing and social media strategies. Motivating, informative and candid, this class
will elevate your business to the next level!
GELISH
®
FAST JUST GOT FASTER!
Learn quick salon techniques and tricks that will make all of your clients "gelish"!
Come and experience NEW, innovative “secrets” the Gelish® Education Team has
for you.
CLEAN+EASY ®
Learn the specifics on the over 15 specialized GiGi® waxes. GiGi® offers the best solution
to address your clients’ hair removal needs and yields beautifully smooth, hair-free skin.
DOUBLE YOUR PROFITS IN HALF THE TIME
THE CLEAN+EASY® WAY!*
INDIE ™ HAIR
BEAUTIFUL SMOOTH SKIN THE GIGI ® WAY
Take your waxing skills to the next level! This detailed Clean + Easy® class covers
speed-waxing techniques from head-to-toe.
INDIE STYLING TEAM
*This is an advanced class with full-frontal nudity. No one under the age of 18 will be permitted to
attend. Out of respect for the model, waxing classes will begin on time, and no entry will be permitted
once the class has started.
Break away from traditional styling rules with INDIE™ HAIR. Learn how to take styling
and finishing from the streets to the salon and tap into your own individual style with
fun tips from INDIE™ Team Members.
INDIE STYLING
CND ®
INFRASHINE ®
TIMILY CALLES
DANIEL KEANE
HOW TO DO REAL HAIR FOR REAL PEOPLE
Infrashine®’s approach to educating stylists has always been focused on doing real
hair for real people. We at Infrashine® believe that true technique is what separates a
professional from the rest. When technique is taught with style, finesse and humor that
reaches the audience in a whole NEW way, that is when the magic happens! Come visit
us at our booth and experience the magic of technique!
P R ES E N T E R S A N D E X H I B I TO R S
S U B J ECT TO C H A N G E.
TOP TIPS FOR COLOR & COLOR CORRECTION:
THE SECRET TO HIGHLIGHTING
& BALAYAGE SUCCESS
Learn tips and tricks that will help your color services, combat your worst hair
“nightmares” and increase your revenue. Armed with the tools you need, you’ll be able
to pump up your stellar services with Malibu C®!
MATRIX ®
ENGLISH CLASS: NICK FRENCH & STEVE WALDMAN
SPANISH CLASS: MARTIN SALINAS & RODSLY ORTIZ
DENIM CODE UNPLUGGED
From Americana to American Modern, today Denim is dressed up, down, distressed,
worn in, rocked out, and its color and texture possibilities seem endless. With the
assistance of the iconic industry Biolage® brand, the Matrix® Artistic Team has
endless styling options!
MEDICOOL ®
STACY HARRILL
®
CLIPPER CUTTING ESSENTIALS
ANDREW GUERRA & ASHLEY WOOD
SALON SOLUTIONS
JOE SANTY
*This is an advanced class with full-frontal nudity. No one under the age of 18 will be permitted to
attend. Out of respect for the model, waxing classes will begin on time, and no entry will be permitted
once the class has started.
FAROUK SYSTEMS
NAILS
N O O N E U N D E R T H E AG E O F 16 I S A D M I T T E D O N T H E S H OW F LO O R .
B E A U T Y I N D U S T R Y P R O F E S S I O N A L S A N D S T U D E N T S O N LY.
GABRIEL QUINONES
GIGI ®
Add, blend and create. Learn to create impressive nail art in this creative workshop!
ESTHETICS
Learn waxing techniques from basic facial waxing to advanced Brazilian techniques.
Be part of the MiraCurl™ revolution and change the way the world creates curls and
texture. The BaByliss® PRO Artistic Team will share the “cutting edge” advantage using
the Volare X2 Clipper. See intricate men’s haircutting such as the “hard part” made easy
and Hollywood-influenced styling with a modern, retro twist.
CND ® ADDITIVES ART STUDIO
HAIR
SAVE TIME - MAKE MONEY!
COMMON SENSE SANITATION!
Johnny B.®'s Clipper Cutting Essentials uses attachments to make cutting hair easy and
uniformed. Our class covers every subject from start to finish, including all the uses
for clippers, blending evenly, and styling! This course will also feature a brief product
knowledge segment demonstrating how Johnny B.® products can be used as tools!
Learn everything you ever wanted to know about using an Electric File safely. Build
confidence and increase speed without compromising quality. Save time, make more
money! Learn correct techniques to use an Electric File (Drill) to help avoid aching
wrists, elbows and shoulders while filing acrylics, gels and pedicures.
MIKAL
JOICO ®/MINARDI ™
FRED DENGLER
INTERACTIVE LOUNGE: VISUAL INSPIRATION/
PERSONAL ENGAGEMENT/CREATIVE ASPIRATION
We have created a relaxed and personal setting to offer you an up-close-and-personal
look at the latest trends in cut, color and styling. Learn the intimate secrets behind the
stunning models from our technical stage rotation and model showcase area...featuring
Vero K-PAK® Color, Color Intensities, Beth Minardi Signature® and Joico® Power Styling.
JOICO ®
FIND HIDDEN PROFITS AT YOUR FRONT DESK
Make your front desk the most profitable station in your salon! Double NEW client
bookings, handle price checks, and learn easy upsell scripts you can take home and start
using right after the show. Learn how to hire, train, and motivate the right person for
this critical position.
WOW YOUR CLIENTS AND YOUR
BUSINESS WILL EXPLODE!
Use your marketing, scripting, services and follow up to give clients a WOW
experience that increases retention, visit frequency, average ticket, and referrals!
This class will help you to identify and maximize present WOWs, add NEW WOWs,
and get solid ideas you can take home and use directly after the class.
ERIC TAYLOR & MEGAN METROYANIS
COLOR CORRECTION 101
No matter what brand of color you’re using, this class teaches you how to tackle colorcorrection with simple, foolproof steps that will remove guesswork and ensure success.
KATHY JAGER
SUPERSIZE! (TEACHER CLASS)
Learn how to develop strong and confident leadership skills that gain respect and make
a difference in productivity. These quick tips will help you take action and implement
NEW habits that will make a defining difference in your career.
ROCKIN’ THE SHOP (STUDENT CLASS)
This class provides students an overview and understanding of the "soft skills" needed
to succeed, info about career choices and all of the opportunities in the industry.
INDUSTRY READY! (TEACHER CLASS)
Learn the value of "soft skills" and how they can have a profound effect on
one's career. Experience everlasting passion for your profession and learn ways
to reinvent yourself. Reclaim your own passion to better communicate the "vision"
for your students.
TEN AMAZING MARKETING IDEAS
Learn 10 easy low cost/no cost ideas you can take home and start using tomorrow.
One idea will potentially double your NEW client retention and a simple change in
your script will potentially triple your retail sales. Find out how to upsell the easy
way and seven other great marketing ideas.
SIX SECRETS TO OPENING OR
REINVENTING YOUR SALON
From the signage and curb appeal to "four cornering" your front area for supercharged
retail sales, this class will help you put the right systems and design in place to
maximize your investment. Also learn how to interview, hire and train a team that will
create a great culture for you and your clients.
NIOXIN ®
NIOXIN ® DEMOS
Stop by the Nioxin® booth to see model and product demos. We will also be
showcasing the Nioscope to educate you on the proper client consultation and
the features and benefits of Nioxin®’s in-salon services.
DO N ’T M IS S
O ctob er 19 t h !
Student Hairstyling Competition
2014 class descriptions
SHOW HOURS / SUN: 9:00 am to 6:00 pm / MON: 9:00 am to 4:00 pm
HAIR
ESTHETICS
NAILS
Clas se s will ta
ke place Sund
ay an d
M on day. Clas
s tim es to be
po ste d onlin
45 days prio
e
r to th e sh ow
; plea se visit
fa shio n-fo cu
s.n et fo r tim
es!
SALON SOLUTIONS
P R ES E N T E R S A N D E X H I B I TO R S
S U B J ECT TO C H A N G E.
N O O N E U N D E R T H E AG E O F 16 I S A D M I T T E D O N T H E S H OW F LO O R .
B E A U T Y I N D U S T R Y P R O F E S S I O N A L S A N D S T U D E N T S O N LY.
OPI ®
SEBASTIAN ®
GELCOLOR, GELCOLOR NAIL ART AND THE
NEW GELCOLOR PEDICURE!
OLIVER SHORTALL
The OPI® GelColor LED Light cures in a total of 4 minutes and keeps weeks of glossy
wear that will make GelColor by OPI® your NEW signature service. Learn revolutionizing
color finished services, fast “French” finishes, street-smart nail art and simple,
economical removals! Stop by the OPI® booth for continuous demos.
PAUL MITCHELL
®
SCOTT COLE & LINDA YODICE (ENGLISH)
IRENE TOLEDO (ESPAÑOL)
THE NEXT GENERATION
Visit the Paul Mitchell® booth for an action-packed program that brings together the
very best in cutting, color and style. Discover NEW techniques, products and tools,
including exciting innovations in shines XG™, Neuro™ and men’s grooming.
RUSK
®
RUSK DESIGN TEAM
MODERN ICONIC COLLECTION
Inspired by classical hairstyles of the past that are adapted and updated with a fresh,
contemporary appeal, the Modern Iconic Collection is defined by sharp, confident lines,
soft, velvety silhouettes and shattered yet controlled textures. Learn techniques to
transform any traditional style into a modern look.
SATIN SMOOTH ®
BEBARE ™: SUPERIOR QUALITY BOTANICAL
WAX- FREE HAIR REMOVAL SYSTEM*
Learn how to implement this easy to use, versatile, cost-effective hair removal system
in your business. Offer your guests a gentle, effective treatment and increase your net
profit with little capital investment. A LIVE DEMO of head-to-toe hair removal featuring
Brazilian Bikini with beBare™.
HEAD -TO -TOE WAXING FEATURING
FEMALE BRAZILIAN WAXING*
Learn which waxes to use for a Brazilian service and the importance of client
consultation. Also, learn how to have an effective consultation using a client
record card, waxing “do’s and don’ts”, how to position your client and proper
sanitation methods for waxing services.
*This is an advanced class with full-frontal nudity. No one under the age of 18
will be permitted to attend. Out of respect for the model, waxing classes will
begin on time, and no entry will be permitted once the class has started.
SMOOTHSCULPT ™ FOR FACE AND BODY:
THE NON - INVASIVE SOLUTION FOR
TIGHTENING, LIFTING AND SCULPTING
Learn about the SmoothSculpt™ Theory, how it works, proper techniques and an
overview of correct sanitary procedures. Join us for a discussion and LIVE DEMO!
SCRUPLES ®
KATIE NIELSEN & KARLA VASQUEZ
CREAM COLOUR SYSTEM & PEARL
Let top artists from Scruples® teach you how to show up in the salon with everything
you need to save time, make more money and stretch your artistic freedom. Translate
fashion-forward styling and finishing techniques into wearable, yet daring looks from
the Scruples® Pearl Classic Collection.
GEL COLOR SYSTEM & PEARL
Learn custom color application with the Scruples® 3-D Gel Color System. Translate
fashion-forward styling and finishing techniques into wearable, yet daring looks
from the Scruples® Pearl Classic Collection.
&
S A LO N F U R N I S H I N G S
EVOKE FALL/WINTER COLLECTION: TOTEMIC
Totemic: The signs and symbols of traditional culture summon a global tribe that is
uniquely Sebastian®. Hair becomes decoration, armor and art. The lines blur between
headdress and hair, ceremonial beauty, and a battle cry for artistry. Every twist and
every textured strand echoes its inspiration and moves us forward.
VICKIE PRESTON
EMPOWER U
When we confront our weaknesses and self doubt, the sum of the parts is always
greater than the whole. We design the emotional connection our customer wants,
needs and has to have. We are the organization (or people) with the power to put the
competition out of business.
Get Inspired!
Visit with our creative Salon Furnishing & Design consultants
to craft the salon of your dreams! For a product replacement recommendation or to discuss
plans for a complete remodel, contact the Salon Design Consultant in your area for a private
consultation before, during or after the show.
Call 1-800-362-3186, Opt. 3. (CosmoProf ®) or 1-800-45-SALON, Opt. 4. (Armstrong McCall®)
MENTAL TOUGHNESS
Learn how to challenge yourself and control your thinking. Get mentally tough and beat
defeat forever!
MOTIVATION EQUATION
What separates the super successful from the ordinary? Motivation. Learn how to
“create” your future!
R.O.I. (RETURN ON INVESTMENT)
You must invest in relationships. Why? You always get more than you give. Learn how
to make people trust your intention, competence and propriety to get more back.
SALES MASTERY
Let’s face it, if your client isn’t buying from you and from your salon, it might be time to
rethink your sales strategy. Growth is doing something, doing anything different than
you are doing now.
THE MINDFUL COACH
We will focus on the critical drivers of sustainable, profitable growth (great leadership,
committed culture and loyal customers) and engage everyone in identifying and
reducing those interferences and, naturally, performance excels!
Garfield
WAHL ®
CHRISTINA GOREE
COMBINING TRADITION WITH TECHNOLOGY
Perfect your skills with Wahl®! Learn how to achieve desired results with clippers
regardless of your client’s hair length, gender or hair texture. Discover how
incorporating clipper techniques into your daily routine will grow your business.
WELLA ®
JASON SCHWIND
BORDERLINE BEAUTY FALL/WINTER
COLLECTION: RESHAPE
RESHAPE empowers stylists to bring borderline beauty trends into everyday color, cut
and styles using Koleston Perfect®, Color Touch®, Illumina Color, Blondor®, and Magma.
Wella® provides stylists with the tools to maximize business by bringing the trends to
life in a wearable way with RESHAPE!
YOUNG NAILS
TERESA CARTER
IMAGINATION ART
This is a crazy, fun class that covers custom color and glitter blending, inlay designs,
stained glass effects and so much more! We will show you how to create custom nail
art designs in all three nail categories: acrylic, gel and gel polish. Learn how to take
your nail art to the next level and increase your income all in one class!
Collins: Market Street
Collins: Remington
LE T U S H EL P YO U B U I LD TH E SALO N O F YO U R D R E AM S
Private, Confidential Consultations • Complete Selection of Innovative Products and Styles
Custom Designs • Exclusive Brands • Complimentary Salon Layout Designs • Lease Financing Available*
K A E M A R K ® / C O L L I N S / B E LV E D E R E ® / V E E C O / GA R F I E L D
K AY L I N E / F O OT S I E BAT H ™ / & M O R E !
* With approved credit. Some restrictions apply.
SALON
SOLUTIONS
See website for
class times.
Joe Santy
Get INSTANT ACCESS to all the tools
you need that will help you succeed as a
Beauty Professional.
Joe Santy, Vice President of Education for Dennis Bernard companies, is known for his
technical knowledge, especially when it comes to chemical services. He worked with
Joe Santy
one major manufacturer for over 30 years traveling in all capacities while owning six
salons. His background provides him a wealth of knowledge and experience that is
incorporated into his seminars. The seminars have helped novice stylists to seasoned
professionals. His “60-Minute Impact Series Seminars” have been given two “thumbs
up” by audiences for over 33 years.
Scan Here to Visit
Armstrong McCall ®
to Go TODAY!
MIK AL
Fred Dengler
mobile.armstrongmccall.com
Monthly Shopping Guides
& Current Catalogs
Store Locator
Shop Online
ultimate Salon Management System (SMS). Fred teaches over 50 beauty salon management
and marketing classes a year. His company achieved an All Star Var award in 2007. In 2011,
MIKAL won the RSPA Innovative Solutions award for the beauty industry tablet app. Fred’s
commitment to the industry has driven him to write numerous articles for Salon Today, Spa
Vickie Preston
Social Sites
Vickie Preston
For over 35 years, Vickie has facilitated great results for her clients as a stylist,
DON'T MISS the FREEBIES!
owner, teacher, speaker, author, coach, and platform artist. As a beginning stylist, Vickie
was paid to make people beautiful on the outside, but she quickly learned that loyal
clients came back when she helped them experience their beauty on the inside. Currently,
Vickie specializes in coaching individuals and companies within the beauty industry. She
helps individuals and leaders obtain results by changing old mindsets and behaviors that
keep them stuck to new mindsets and behaviors that set them free.
Kathy Jager
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Kathy Jager
As a thirty-year industry veteran, Kathy shares her lifelong passion for the beauty industry.
FFGLEN
96000
PC-based software program for the beauty industry. He is dedicated to designing the
Management, American Salon, and many other trade publications.
Class Listings
TEXT
Fred Dengler
Fred co-founded The MIKAL Corporation in 1981 with the goal of designing a powerful
She is a motivational industry writer, author, educator and keynote speaker. Kathy helps
professionals develop, master and remain committed to the beauty industry by providing
valuable leadership and interpersonal skills that go beyond the beauty school program.
She is a living example of how to create a lifetime career and helps professionals prepare
for the journey.
For Tickets, Call CosmoProf ® at 1.800.362.3186 or Armstrong McCall ® at 1.800.45.SALON
N O O N E U N D ER T H E AG E O F 16 I S A D M I T T ED O N T H E S H OW FLO O R . BE AU T Y I N DU S T RY P RO FES S I O N A L S
A N D S T U D EN T S O N LY. F O R M S O F PAY M EN T ACC EP T ED O N T H E S H OW FLO O R : C A S H A N D C RED I T C A R D O N LY.
HOTEL
I N FO
Hotel room blocks are available on a first come, first served basis. Room blocks may sell out prior to the
date posted below. Hotel information is subject to change.
R E NAI S SAN C E
G LE N DALE H OTE L & S PA
9495 W. Coyotes Blvd. | Glendale, AZ
Rates: $165 Single/Double | $175 Triple
$185 Quad
Reservation Code: Fashion Focus
Phone:623.937.3700
Rates effective until 9/18/2014
GET 10% OFF ALL SPA SERVICES!
Image courtesy Renaissance Glendale Hotel and Spa.
Join Our
Mobile
C o n n e ct!
Text
Just use reservation code “Fashion Focus” when booking!
FFGLEN to 96000 now
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FIND US ON THE WEB!
Connect with CosmoProf® @ www.cosmoprofbeauty.com
Connect with Armstrong McCall® @ www.armstrongmccall.com
Use #FFGlen in all your tweets about the show!
Tickets available through:
V i si t W W W. FA S H I O N - F O C U S . N E T fo r m o re info!
F u l l C l a s s D e s c r i p t i o n s • G u e s t A r t i s t I n f o • Tr a v e l I n f o • U p d a t e s & M o r e
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