2016 Exhibitor Prospectus

RESERVE
YOUR SPACE TODAY!
WHY EXHIBIT
5,000+ salon owners
beauty professionals, managers, students all in one location for 2 exciting days
will gather in Arlington, Tx. on June 12 & 13th to scout out new products and make
purchasing decisions for themselves and their respective businesses. As the
longest-running, multicultural
hair, beauty, cosmetic (HBC)
exposition in Texas with a family
name that goes back over 70
years in the Dallas, Texas
market, the Texas International
Hair & Trade Show reaches hair
stylists, barbers, nail techs, makeup artists and other beauty professionals from
across the U.S. Our show attendees come out to the show to purchase products,
gain education and find new product lines to use in their salons.





81% purchase products on the show floor
92% identify products for future use
78% listen to in-booth education
83% participate in the Education Program
7 out of 10 attendees directly influence purchasing in their salon
TEXAS IS HOME TO OVER 300,000
LICENSED COSMETOLOGISTS




Reach over 5000+ Beauty Professionals in 2 days
Secure new customers and sales leads in one centralized location
Market to thousands of conscious industry specific consumers
15 Year Track record of introducing pros and consumers to your brands.
ATTENDEES PROFILE
85% Female 15% Male
AGE RANGE
18-29
30-39
40-49
50-59
60+
26%
32%
28%
10%
4%
INDUSTRY PROFESSIONALS
Licensed Cosmetologist 53%
Licensed Barbers 22%
Salon/Barbershop Owners 21%
Beauty School Students 26%
REGIONAL
ATTENDANCE
81% from the South
9% from the Northeast
7% from the Midwest
3% from the West
Past Exhibitors
Adrian Tabb
Basics
Bella Slim Waist
Boss Ladi Custom Made
Apparel
Bronner Brothers
Buy Rite Salon Furniture
CAG Express
CAM Audio Inc.
Candice Webb
Cazz Designs
Century Systems Inc.
Chasity Cogbill
Chew’s Products
Chic Afrique Herbals
Christina Goree
Clio
Coach Spencer
Color Me Chic
Creative Platform Magazine
Crysta McDonald
Crystylz
Design Essential
Dinstinctive Designs
Distributors of Illimois, Inc.
DonJanelle's Unisex Hair &
Day Spa
Dread Head Sponge
D’Styles Hair Extensions
Dudley’s Cosmetics
Eros Shaw
Essations/Naked
Eyezer
Fine Lines Living
Frankie
Freddie J
Gospel Connection
Hair By Chann
Hair Designre International
Magazine
HairCloset.com
Haircolor Experts & More
Hicks Total Transformations
Hollywood HairStyles
HOP Models &Talent Agency
Hot Curlz 313
Image America
Imagine Images Photography
It Works
It's All In The Cut Salon
Izunami
Jade Simone
Jontaye's Barber & Style
Shop
Justin Kace
K Timmons
Kay’s Personal Touch
Kaye Flewellen
Kemet Gold
Kevin Martin
Kre8tive Bliss
La Que's Indian Hair Imports
La’Tricia Trish Hill Salon
Lakeisha Montgomery
Lord & Cliff
M J's Beauty Academy Inc.
Madrid Johnson
Masterpiece of Hollywood
Melva Williams
Michelle "Miche" McBride
Millenium Cuts Hair Studio
Mind Body & Soul Inc.
Mizani Products
MJ’s Beauty Academy
Mobile Cutz
Mocca cosmetics
My Swim Stuff
Narcissus Smile
National Motor Club
Neighbors Go (Dallas
Morning News)
New Generations Beauty
&Barber Salon
New York Hair Design
Niarobi
Nicka K
NLG Photography
Nouritress
Nu Beginning Salon
Nyxon
OK Magazine
One Touch Hair Studio's
Part Folio Barbershop
Pedestals Hair Salon
Platinum Needles
Poochiez Pawz Nail Studio
Pre-Paid Legal Services, Inc.
Rachel Mathews
Radio One
Razor Chic of Atlanta
Ree’s Custom Design
Rosalyn Steward
Russian Radiant
Salon BKB
Salon Digest
Salon Zion
Scents Cheaper
Scolo
Sharon Robinson
Silverlistic Enterprises
Sipp The Surgeon
Skillz Salon
Spoil Em' Rotten Hair Studio
"Spoiled Opulence
Spoiled Body"
Streets Magazine
Styles By Angie
Tarsha Woods
Texas T
TH Transport & Towing
The Ark of Salvation
The Butterfly shoe
The Gift of Gab 2M Group
The J Spot
The Jewelry Depot
Univ. of Texas at Arlington
The Village Salons
Tiffany Sowel
Tish Sutton
Tomeka James and Weave X
Toni&Guy Hairdressing
Tonya Hair & Graphic Design
Upscale Magazine
Upscale Hair Salon
Valentine's Cuts
Visions of Beauty Series
Wahl
WAK Art
Past Educators
Adrian Tabb
Eros Shaw
Narobi
Adrian The Dreamweaver
Eunice Johnson
Nikita Smith
Antonio Smith
Freddie “Freddie J” Jones
Norma Rodriquez
Antonio Tarrell
Gary Gereau
Patric Bradley
Barry Fletcher
Influence
Rachel Mathews
Bia
Isis
Razor Chic
Big Bad D
Ivory Mims
Roslyn Steward
Brandi
James Wealthy
Ryan Johnson
Bridget Washington
Jimmie Lavon Sanders
Shamika Lacy
C.C. Campbell
Justin Kace
Sharon Reams
Candice Webb
Kaye Flewellen
Shundra M. Pettis
Carole Lucio
K-Dub/Meke Stephens
Sipp the Surgeon
Chasity Coghill
Keisha Montgomery
Taliah Waajid
Chin the Barber
Kevin Kirk
Tarsha Polk
Chris Noble
Kevin Martin
Tarsha Woods
Christina Goree
Kewonia Grimes
Terrance Bonner
Chuck Caples
Kim Edwards
Terri Leonard
Coach Spencer
Latricia “Trish” Hill
Thando Kafele
Crysta McDonald
Linda Amerson
Thomas D. James, Jr.
David Hiland
Madrid Johnson
Tish Sutton
Design Essential
Melva “Mel” J. Williams
Tomeka James
Destiny Cox
Michael Sterling
Toni “Texas T” Wright
D-Rich
Mocca Cosmetics
Tony Lloneau
Earker Coleman-Archield
Murph the Groomer
Veronica Williams
BECOME AN EXHIBITOR
Setup A:
Setup B:
Setup C:
10’x10’ Space with
Corner Booth
(Limited Availability)
Side drapery
10’x20’ Space with
8’ Back drape
Side drapery
One (1) ID sign
One (1) 6’ Skirted Table
Company listing online
and in show guide
One (1) ID sign
Two (2) Folding Chairs
Company listing online
and in show guide
One (1) 6’ Skirted Table
Five (5) Armbands
Two (2) Folding Chairs
Company listing online
and in show guide
8’ Back drape
Side drapery
One (1) ID sign
One (1) 6’ skirted Table
Five (5) Armbands
THIS PACKAGE
Early bird $550/
Regular $750
10’x10’ Space with 8’
Back drape
Two (2) Folding Chairs
THIS PACKAGE
Early bird $950
Regular $1150
Five (5) Armbands
THIS PACKAGE
Early bird $750/
Regular $950
CORNER BOOTH
Early bird $1400
Regular $1800
Setup D: 20x20 Includes all of the above………………………Early bird $2800/ Regular $3600
Setup E: 20x30 Includes all of the above……………………….Early bird $4200 / Regular $5400
Additional Items:
1.
2.
3.
4.
5.
Electricity……………………………………………………………………………Available upon request
Styling Chair………………………………………………..………………………$$ Market price $$
Wireless Internet………………………………………………………………..Available upon request
Staging…………………………………………………………………………….….Available upon request
Attention Vendors: SET-UP WILL BE SATURDAY, JUNE 11, 2016 FROM 8:00AM – 5:00PM
PLEASE LET THE SHOW STAFF KNOW ASAP IF YOU WILL NEED ELECTRICITY AT YOUR BOOTH!
Space Assignment
We utilize the following considerations in
assigning booth space:





Timeliness in reserving exhibit space
Number of booths requested
Number of years with the show
Education/classroom participation
Professional display design
In addition to the above, we will consider
space relocation based on availability.
Show Dates
Exhibit Dates/Times
June 12-13, 2016
Sunday, June 12th - 10:00am – 6:00pm
Load-In/Setup
Monday, June 13th – 10:00am – 5:00pm
Saturday, June 11th - 8:00am – 5:00pm
Dismantling/Load-Out
You must complete booth set up by
6:00pm on Saturday, June 11th
Monday, June 13th – 5:00pm – 8:00pm
No set-up allowed on Sunday, June 12th
CALL TODAY TO RESERVE A
PRIME LOCATION ON OUR
SHOW FLOOR!
HENRY SHELTON
Exhibitor Manager
214-542-0723
BECOME A SPONSOR
Dear Prospective Sponsor:
Benefits of Sponsorship
The Texas International Hair and Trade Show (TIHTS) is
one of the largest multicultural hair, beauty, cosmetic
(HBC) exposition in the South Central United States. It
features cutting edge educators, motivational speakers,
and fashion icons like no other show in the area. It offers
the largest direct sales opportunity in the HBC industry in
Texas, Louisiana, Arkansas, and Oklahoma. Embarking
into its 16th year, a proven winner, with a history of
phenomenal attendance the TIHTS offers sponsors and
exhibitors a prime venue to market their products to
thousands of conscious industry specific consumers in
one centralized location.
You will work with a sponsor manager that will ensure
that your brand is afforded the best value of brand
exposure for your sponsorship investment.
With the show tripling in size in over the last 3 years
which drew a record turnout attracting over 3000
attendees including stylist, students and general public,
we are projecting this figure to hit 5000 attendees in
2016. With over 125 vendors, the TIHTS is a growing
success story.
This is an opportunity to position your brand/company
products and services with our target audience,
comprised of hair/fashion conscious multi-cultural
females and males, ages 17- 55 from all over the south.
This opportunity is like no other of its kind in the area; it
will allow for maximum exposure in a proven market that
has exhibited proven phenomenal purchasing power.
The Texas International Hair and Trade Show welcome
the opportunity to partner with your company in this
extraordinary event. If your company/corporation
emphasizes quality, values diversity and recognizes that
so often these two go hand in hand with profitability, we
look forward to working with you as a sponsor of the
Texas International Hair and Trade Show. We guarantee
that the experience will be a positive one.
Sincerely,
Your brand logo will be place on our premiere website:
www.texashairshows.com , print advertising, signage at
all designated events and inclusion in the official show
guide (projected 20,000+ copies distributed via show and
online download)








Premium booth positioning on the exhibit hall
floor
Company logo on press releases
Opportunity to present 15 min. Seminar during
the event
Exclusive press release sent announcing
Company’s Sponsorship of XYZ segment of the
show
Advertisement in Official Show Guide
Right to use event name on all marketing
campaigns
Company name mentioned on Entertainment
stage and Sponsor Give-a-Ways
Free Tickets to Texas International Hair and Trade
Show
VIP Passes to Competition “America’s Next Top
Stylist” and Variety Show.
PRSENTING SPONSOR
The Presenting Sponsor is the most prestigious and visible
of all sponsorships available and is reserved for only a
select few companies. Levels ranging from Bronze Platinum levels. From $5,000 - $25,000
PAVILION SPONSOR
An opportunity to have your brand prominently displayed
over one of our premium pavilions, such as for 2016:
Health Pavilion, Charge Station and social lounge. $5000
SPECIALTY CATEGORIES
The Shelton Family
In memory of our late
Founder/Executive Director
Vince Shelton
We will be presenting various educational classes and
competitions throughout the show in addition to pre and
after parties for entertaining our guest. Here your
company will have the opportunity to have exclusive
brand exposure within the designated venue or event.
Starting at From $1000 - $5000 (see next page)
CONTACT: HENRY SHELTON at 214-542-0723
OTHER SPONSORSHIP OPPORTUNITIES
Floor Competitions
Throughout the event, we will put on various showcase competitions designed as a peer-to-peer
contest to determine who’s the best in particular categories (i.e. professional styling, fantasy styling,
barbering, etc.) Each of these competitions draw out the industry professionals as they are anxious
to see what’s new or what their competition might be doing different. Your brand will be directly
affiliated with the competition with stage signage, video promotions, and mentions from the stage
as well as an opportunity to give a 5 minute presentation of your product or brand.
Main Featured Exhibit Hall Stage - $5000+ per Sponsor
Main Night Show Stage - $5000 per Sponsor
Barbers Competition - $2500 per Sponsor
Individual Competition - $2000
School Competition - $1000 per Sponsor
Other Areas
Media Sponsor - $5000
VIP Room - $5000
White/Cut Party (featuring Kevin Kirk) - $5000
Educators Classrooms - $1000 per room / $2500 exclusive
Each of the above opportunities will be handled on a first come basis. Limit to 2 Sponsors per area
except for exclusive package investment.
Contact Henry Shelton to discuss options.
214-542-0723
OTHER MARKETING OPPORTUNITIES
LET US HELP YOU REACH YOUR MARKETING SALES & OBJECTIVES
We impact the purchasing decisions of thousands of active beauty professionals each via direct mail,
electronic promotion, advertisements, dedicated editorial, telemarketing and social media. Starting this
year our marketing campaign includes a Full Page advertisement in a national beauty trade magazine
(http://encorehdmagazine.com/) that is distributed in Wal-Mart, Barnes & Noble, Borders, Hastings,
Books A Million, etc. and will soon secure distribution throughout the world using wholesalers like News
Group, The Source, Ingram, Newsways and others.
Early Bird pricing (Save up to 30%)
We offer early bird incentives for all of our first time and returning vendors so as to afford you the
opportunity to meet your budget and receive the same value quality at a discounted rate. The cut off
for our 2016 Early Bird rates are March 31, 2016. Don’t delay, ORDER TODAY! 214-542-0723
Advertise in the TIHTS Show Guide (Rates posted online at www.texashairshows.com soon!)
Thousands of show guides will be distributed this year in both hardcopy and electronic format.
Advertising in our show guide directs customers to your booth and is typically kept as a reference guide
for future product and educational reference. Your ad will remain prominently displayed within the
pages of our guide long after the show closes giving you additional exposure throughout the year.
Email Marketing - $1000
We will send your customized emails out to our database of current and previous attendees providing
you an opportunity to reach 20,000+ potential attendees. This email blast will be sent out at least twice
each month leading up to the show in June 2016.
Web Banner - $750
We have specially designed our website to feature our show sponsors on the front page of our show
site: www.texashairshows.com which remains active throughout the year and is seen by thousands of
online visitors. This is an excellent opportunity to gain pre and post exposure to our attendees and
others that frequent our site.
Social Media - $150 - $500
Advertise your product on all Texas International Hair & Trade Show social media platforms. Act today
to ensure maximum exposure pre-show.



Receive three postings in any given month prior to the show. (March, April, or May 2016) - $250
Receive one posting each week starting March 2016 – June 4, 2016 - $500
Receive 3 post show postings per month at a discounted rate of $150
June 11-13, 2016
Jun
Arlington Convention Center –
Arlington, TX. - 15 minutes south of
D/FW International Airport and 20
minutes west of downtown Dallas, TX.
YOUR ACCESS TO 5000+ BEAUTY
PROFESSIONALS & SALON OWNERS
EXHIBITOR PACKAGE INCLUDES:
10’x10’ Booth space (10X10 minimum)
One (1) 6’ skirted Table
8’ Back drape
Company listing online and in show guide
Side drapery
Two (2) Folding Chairs
One (1) ID sign (7” X 44”)
Five (5) Armbands
Early Bird rates low as $5.50 per sq. ft.
DON’T MISS OUT ON GREAT LOCATIONS –
SPACE IS GOING FAST!
CONTACT YOUR SALES REPRESENTATIVE TODAY TO RESERVE YOUR
SPACE:
HENRY SHELTON
214-542-0723
sponsor@texashairshows.com
KIM SHELTON
972-322-6996
exhibitor@texashairshows.com
www.TexasHairShows.com