24-HOUR FAMILY ENTERTAINMENT CHANNEL KBS WORLD TV

Transcription

24-HOUR FAMILY ENTERTAINMENT CHANNEL KBS WORLD TV
KBS WORLD PROFILE 2016-2017
KBS WORLD PROFILE 2016-2017
Sales Contact Information
TV Channel Business
KBS Headquarter, 359 Yeouidaebang-ro, Yeongdeungpo-gu, Seoul KOREA 150-914
Tae-Ho Sung
Deputy Director (Marketing)
thsung@kbs.co.kr
+82 2 781 3621
Dong-Seol Geum
Senior Channel Manager
dsgeum@kbs.co.kr
+82 2 781 3625
Won-Joo Yun
Senior Channel Manager
ywj177@kbs.co.kr
+82 2 781 3626
Seong-Heum Baik
Channel Manager
sbaik@kbs.co.kr
+82 2 781 3624
Jung-Min Lee
Channel Manager
arena@kbs.co.kr
+82 2 781 3629
kbsjapan@kbs.co.kr +81 3 3568 7791
Japan
KBS Japan, an affiliate of KBS, handles the distribution of KBS World in Japan.
http://kbsworld.co.kr
http://kbsworld.kbs.co.kr/24
Ho-Kyeong Lee KBS Japan KBS Japan (Shuzan Building 5th Floor, 5-5-13 Akasaka, Minato-Ku, Tokyo, 107-0052, JAPAN)
America
KBS America, an affiliate of KBS, handles the distribution of KBS World, TV right and videograms in the Americas.
Jung-Mun An KBS America polaris@kbs.co.kr
+1 213 739 1111
KBS America (625 South Kingsley Drive 4th Floor Los Angeles, CA 90005, USA)
China
KBS China, a representative office of KBS, handles the distribution of KBS World in China.
Yu-Kyeong Park
KBS China
ninetails@kbs.co.kr
+86 10 8591 1501
KBS China (1103, Full Tower, No.9, Dongsanhuan Zhong Road, Chaoyang District, Beijing, 100020, China)
Global Ads
Won-Joo Yun
Senior Manager
ywj177@kbs.co.kr
+82 2 781 3626
Seong Heum Baik
Manager
sbaik@kbs.co.kr
+82 2 781 3624
24-HOUR FAMILY
ENTERTAINMENT
CHANNEL
KBS WORLD TV
KBS WORLD PROFILE 2016-2017
CONTENTS
CONTENTS
04Overview
06
About KBS World
08
Channel Profile & Highlights
10
KBS World Global Network 1
12
KBS World Global Network 2
14
Program | Music
16
Program | Drama
19
Program | Culture & Documentary
20
Program | Variety Shows
22
KBS World Viewers Rating & N Screen
24
KBS World Conduct a Survey
26
KBS World 24
28
KBS World Latino
30
Programs Schedule
02
03
OVERVIEW
KBS WORLD PROFILE
OVERVIEW
TERRESTRIAL TV
CHANNELS
CABLE TV
KBS initiated the country's first radio broadcasting service in
1924
1961
2001
2012
Commenced Korea's first television broadcasting service in
First broadcasting HD programs in
KBS completed the transfer to digital broadcasting in
Gross revenue
1.594
trillion won
2015
KBS has long been a leader in the development of the broadcasting
culture of the nation. As the key public service broadcaster of Korea,
KBS has undertaken initiatives at technological turning points while
providing a communication channel for diverse views.
In the multi-channel digital broadcasting environment, a number of
broadcasting channels are available, making the social role of public
broadcasting ever more important.
With the digitalization of terrestrial television and the changes in the
digital media environment, KBS strives to connect with the audience
through the production of audience oriented, high-quality public
services.
KBS initiated the country's first radio broadcasting service in 1927 and
commenced Korea's first television broadcasting service in 1961. First
broadcasting HD programs in 2001, KBS completed the transfer to
digital broadcasting in 2012.
KBS headquarters are located in the Yoido district of Seoul. There
are 18 regional stations and 11 overseas bureaus as well as eight
subsidiary companies such as KBS Media, which manages the local
and global marketing of KBS content.
TERRESTRIAL DMB
RADIO
INTERNATIONAL BROADCASTING
TV
RADIO
1 Radio
Happy FM
Voice of Love
Global Korean Network
Classic FM
Cool FM
04
05
ABOUT KBS WORLD
KBS WORLD PROFILE
06
About KBS WORLD
KBS World is a 24-hour family entertainment channel provided by KBS,
the flagship public service broadcaster in Korea. KBS programs broadcast
on KBS World a mere 2 weeks after their first-run in Korean terrestrial
channel. With 100% original programming by KBS, the channel broadcasts
in Korean language along with multilingual subtitles. Currently available
for 58 million households within 100 countries and for over 1700 hotels
in 46 countries, KBS World is the definite source to feel, enjoy, and learn
Asian culture.
KBS World promises to do its best to bring pleasant and informative
programs to the viewers. Always enjoyable TV, it is KBS World!
07
CHANNEL PROFILE & HIGHLIGHTS
KBS WORLD PROFILE
Channel Profile
08
Channel Highlights
Drama: Key Driver of Korean Wave
KBS World dramas distinguish themselves through various themes,
LAUNCHED ON
JULY 1, 2003
dynamic storylines and the presence of renowned celebrities. Highly
appreciated among Asian audiences, KBS dramas bring heartwarming
stories of life, love, and family.
Entertainment: Recharge Yourself with Wholesome Laughter
Korea’s most loved entertainment programs have gathered! KBS World
offers enjoyable entertainment programs including K-Pop music shows,
comedy skits, and infotainment programs. Viewers will meet the most upto-the-minute trends in Korea through KBS World’s total entertainment
programs.
NUMBER OF HOUSEHOLDS
LANGUAGE/SUBTITLE : Korean Language
Approx. 58 million (as of April 2016)
English (Approx. 95% of programs), Chinese (27%), Malay(10%)
* Japanese, Spanish, Vietnamese and Indonesian subtitles
are also in service
Documentary: New Paradigm of Documentaries
Diverse, useful and enjoyable! KBS World provides the latest and highly
informative documentary programs. KBS documentaries bring in-depth
FRESH HOURS : 48%
PROPORTION OF CONTENT TYPE
information on health, environment, social and cultural topics. Find vivid
40% of Drama, 46% of Kpop and Entertainment shows
nature and experience passionate lives on KBS World documentaries.
10% of Culture & Documentary 4% of Newscast
BROADCAST HOURS : 24 HOUR / 7 DAYS
COUNTRIES DISTRIBUTED
KBS world is available in 100 countries; USA, China, Japan,
other Asian countries, Europe, CIS, Middle East, Latin America,
Africa, and even in Antarctica
09
KBS WORLD GLOBAL NETWORK 1
KBS WORLD PROFILE
10
11
GLOBAL
NETWORK
KBS World Viewer by Continents
Growth of KBS World Global Network
11
39
53
68
As of April, 2016
71
71
73
78
88
96
100
Countries
Area
Major Foothold Country
(Q1, 2016)
Country
USA
9,078,000
Japan
4,436,000
China
2015
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2016
4.5 million
32.1 million
35.1 million
44.3 million
44.2 million
44.7 million
49 million
50 million
52 million
54 million
58 million
Households
Households
APSTAR-6 (Hotel, Foriegn Residence)
Asia (include Japan)
16 Countries
15,752,000
Europe / CIS
34 Countries
14,170,000
Arab
22 Countries
20,000,000
North, Middle & South America (include USA)
12 Countries
8,793,000
Africa, Oceania
16 Countries
155,000
Total
100 Countries
* Hotel - 46 Countries 1,722 Hotels
58,870,000
KBS WORLD GLOBAL NETWORK 2
KBS WORLD PROFILE
ASIA PARTNERS
GROWING
NETWORK
USA PARTNERS
Growth of KBS World Global Network
After launching of KBS World TV channel in 2003,
it has been expanding its global network.
KBS World is recognized as Asia's top family
entertainment channel.
KBS World is available in 100 countries
around the world.
Japanese Network
Platform
Company
Households
Note
Cable
J:COM and 58 Companies
3,141,900
Entered Japan Major Cable TV
Satellite
SkyPerfec Tv (DTH)
424,600
Broadcasting Entered the whole Japan area
IPTV
NTT, KDDI, Softbank
870,100
Entered Japan 3 Major IPTV
Total
4,436,600
Chinese Network
Platform
Area
Beijing
Shanghai
Shandong Peninsula
Liaoning
etc
Satellite
(APSTAR6)
Total
Entered Hotel
Hotel 40, etc 16
Hotel 17, etc 9
50
92
258
482
Viewer Rooms
17,483
7,839
12,456
22,681
79,146
139,605
KBS World Global Major Partners
Country
Japan
Platform
Channel#
J:Com
Ch 756
SkyPerfect TV
Ch 791
Country
USA
Platform
Channel#
Direct TV
Ch 2082
Time Warner
Ch 159
SingTel
Ch 523, 606
France
Orange
Ch 545
StarHub
Ch 115
Turkey
Ch 84
Malaysia
Astro
Ch 391
Poland
Turksat
NC +
Thailand
TrueVisions
Ch 144
UAE
Etisalat
Ch 872
Indonesia
Indovision
Ch 68
India
Big TV
Ch 255
Philippine
Sky Cable
Ch 75
Vietnam
VTVcap
Ch 34
Hong Kong
now TV
Ch 559
Mongolia
Sansar CATV
Ch 10
Macau
Macau Cable
Ch 180
Australia
Fetch TV
Ch 827
Singapore
Ch 143
EURO PARTNERS
12
13
PROGRAM | MUSIC
KBS WORLD PROFILE
MUSIC
KBS is always with the audience
As a major public broadcaster in Korea, KBS provides cutting-edge
viewing experiences with quality programs and strong TV contents.
Music Bank
Yu Huiyeol's Sketchbook
Immortal Songs 2
Genre : Music
Premiere on KBS World : 2004. 05
Genre : Music
Premiere on KBS World : 2009. 05
Genre : Music & Variety
Premiere on KBS World : 2011. 12
The best tunes in Korea! the most sensational
T his is w h er e y ou c an enjo y t h e en er ge t ic
The true classic of the century is born again! The
music show on T V satisfies all your senses!
performances of talented musicians and their
legendary classic which is reinterpreted by the best
Fantastic performances and Awe-inspiring harmony
sweet, friendly conversations. It's a relaxing
idol groups in Korea & their incredible singing skills
by the nation's top musicians! Follow the latest
and pleas ant gif t for you af ter a long har d
which was yet to be spotted! The idols who sing the
trend in the Korean music scene through the
d a y. E njo y a nig h t o f d elig h t f ul music an d
legend! The heart-moving moments that transcends
K-chart, a summary of the week's hottest songs.
c on v er s a tion a t " Yu Hui y e ol's Ske t chb o ok "
generations, don't miss their beautiful competition!
Always With Our Audience
14
15
PROGRAM | DRAMA
KBS WORLD PROFILE
16
DRAMA
Descendants of the Sun
Genre : Drama
Cast : Song JoongKi, Song HyeKyo, Jin Goo, Kim JiWon
Premiere on KBS World : 2016. 03
Healing Romance set in beautiful Southern Country's nature.
Believing in love, not in miracle, they try to make a miracle from
their love. Here goes the story of the heroes in our mind.
My Lawyer, Mr. Joe
The Master of Revenge
Moonlight Drawn by Clouds
Genre : Drama
Cast : Park Shinyang, Kang Sora, Ryu Suyoung, Park Solmi, Kim Dongjun
Premiere on KBS World : 2016. 04
Genre : Drama
Cast : Chun JungMyung, Cho JaeHyun, Lee SangYeob, Jeong Yumi
Premiere on KBS World : 2016. 05
Genre : Drama
Cast : Park BoGum, Kim JiWon, SungJae
Premiere on KBS World : 2016. 08
Joe Deulho used to be a star prosecutor but cannot ignore the
There is someone who steals another person’s name. This
This drama is about a crossdressing heroine who gives
corruption at his workplace. Reporting it, he ends up losing
man steals his name as well as his life. Because of him,
out love advice posing as a man, and somehow ends up
everything he has. However, instead of giving up, he rebuilds his
every tragedy begins. And, there is someone who throws
as a eunuch serving under the crown prince, leading to
life and tries hard to become a lawyer to protect the poor. What
his name away. This man puts his name out of his mind to
hijinks, friendship, and love.
hardships would Mr. Joe face while fighting for justice?
fight against a monster who takes away his father’s name
and life.
17
PROGRAM | DRAMA
KBS WORLD PROFILE
PROGRAM | CULTURE & DOCUMENTARY
18
CULTURE &
DOCUMENTARY
Hwarang: The Beginning
Genre : Drama
Cast : Park Seo-joon, Go Ara, Park Hyung-sik and Choi Minho
Premiere on KBS World : 2016. 11
"Hwarang: The Beginning" also known as “Flower
Knights: The Beginning” will tell the story of Hwarangs’
Uncontrollably Fond
My Neighbor, Charles
Wook’s Food Odyssey
Genre : Drama
Cast : Kim WooBin, Suzy
Premiere on KBS World : 2016. 06
Genre : Variety
Premiere on KBS World : 2015. 03. 11
Genre : Documentary
Premiere on KBS World : 2015. 04. 27
Foreigners, leaving their homelands behind, have come
Escaping from existing cooking shows which mainly
all the way to new country, South Korea.The real stories
introduce recipes, this new type of foodmentary(food +
of foreigners who challenge themselves to survive in
documentary) program includes specialized story & plot
Korean society will be unfolded!
and also colourful images of food.
'Uncontrollably Fond' is a love story of a man and woman
who meet again after they broke up in the past. The man,
in the presence of his death, decides to make her life
better as he destroyed it. Their romance will have you
seek comfort, recovery, and hope in love.
(an elite group of male youth in during the Kingdom of
Silla) passion, love, and growth in the capital of Silla.
New Paradigm of Documentaries
19
PROGRAM | VARIETY SHOWS
KBS WORLD PROFILE
20
VARIETY SHOWS
Beauty Bible 2016 S/S
Genre : Variety
Premiere on KBS World : 2016. 04
"Beauty Bible 2016 S/S" came back with new MCs and
better contents. One of the fashion icon Jessica, former
"Girls Generation" member and JaeKyung(Rainbow) are
new beauty editors to introduce a variety of features
with recognized beauty and fashion trend setters. These
2MCs as well as fashion leaders will create new weekly
beauty magazine.
Talents For Sale
Two Days and One Night
The Return of Superman
The Gag Concert
Genre : Entertainment
Premiere on KBS World : 2016. 05.
Genre : Variety
Premiere on KBS World : 2008. 04.
Genre : Variety
Premiere on KBS World : 2013. 12. 15
Genre : Comedy
Premiere on KBS World : 2003. 07.
'Talents For Sale' is an entertainment program, featuring
Two-day road trip to the beautiful spots in all the corners
Fathers may not be perfect.. but that's alright if they
The Power of Stand-Up Comedy! 'Gag Concert' delivers
hot stars who contribute their talents on stage. It's more
of Korea! Instead of fancy studio, this on-the-road reality
aren't perfect! There's nothing like a father's love to
the most up-to-date source of smile and fun to you.
like a TV home shopping network except that it sells
show takes place in the rural sides. You can meet the
boost our spirits. The fathers who used to spend all their
Composed of many short sections, the program draws
celebrities' talents.
welcoming smiles of our neighbors and the beautiful
time working have returned home on 'The Return of
laugh and smile from viewers.
nature that cleanse our eyes.
Superman'.
Recharge Yourself with Wholesome Laughter
21
KBS WORLD VIEWERS RATING & N SCREEN
KBS WORLD PROFILE
SNS Network
Channel
Promotion
KBS World Viewers Rating & N Screen
INTERACT WITH VIEWERS
300,000
ANYTIME & ANYWHERE
22
23
2,690,000
YouTube Live Streaming
weibo
KBS World
Service Provider
J:COM
1
53
Ranking
Channels
8
183
Ranking
KBS World
Channels
TOTAL
Service Provider
Japan
Source : J:COM / Jan 2014
Singapore
StarHub
800,000
Source : TNmS Multimedia / May 2015
6.3 million
viewers
1,090,000
KBS World
Service Provider
Truevisions
35
148
Ranking
Channels
36
117
1,550,000
Ranking
KBS World
Channels
As of April, 2016
Service Provider
Thailand
Source : AGB Nielsen Media research / Mar 2014
Malaysia
Astro
Source : AGB Nielsen Media research / Mar 2014
KBS World
Service Provider
Sky Cable
37
85
Ranking
Channels
33
114
Ranking
KBS World
KBS World SNS
Channels
Service Provider
Philippines
Source : TNmS Multimedia / Oct 2012
Indonesia
Source : Indovision / Jan 2014
Indovision
KBS World interacts with viewers by communicating through social networking services and such as Twitter, Facebook, YouTube and Line
and more. In order to meet the needs of audiences, KBS World updates the program highlights in real-time. This two-way communication is
paying off since we get direct feedbacks from viewers.
KBS World Web Service
Smart Mobile Application Service
- Hompage (kbsworld.co.kr)
- YouTube (Worldwide)
- YouTube Channel (www.youtube.com/kbsworld)
- My K (Domestic)
- Mobile Web Page (m.kbsworld.co.kr)
- KBS World App
KBS WORLD PROFILE
KBS WORLD CONDUCT A SURVEY
24
KBS
SOCIAL NETWORK SERVICE
SNS & AUDIENCE
COMMUNICATION
✽ Main TV Channel to Watch Korean Programs
KBS WORLD TV
85.7%
✽ Main Online Website to watch Korean Programs
42.5%
26.1%
CJ channel M,
Sony ONE TV
3.6%
Others
Arirang TV
5.5%
5
12.7%
10.6%
%
Turner Oh!K,
YTN WORLD
0.2%
✽ KBS World Watching Hours Per Day
30 minu
tes ~ 1hour 11.1%
8.1%
than
over 4 hours 22.8%
onc
ea
onc
ea
2~3 hours 14.3%
less than 30 minutes 21.9%
Music Bank
4,770
15.6 %
The Return of Superman
4,398
14%
Who Are You
3,640
11.6 %
The Producers
2,658
8.4%
Orange Marmalade 2,042
6.5 %
✽ Main Reasons for watching KBS World
To See Korean Variety Programs
31.6 %
3~4 hours 11.3%
1~2 hours 18.2%
✽ The Most Watched Programs
Survey Participants : 12,100people from 119 nations. Female : 90.1%, Teens: 45.2%, 20s’ : 42.8%
✽ Frequency of Watching KBS World
less
KBS World conducted '2015 KBS World Viewers Survey'
The survey took place between April & May for 27 days through online platforms and 12,100 people from 119
nations in Asia, America, Europe and Africa participated. The result is analyzed as a marketing resource to provide
better services by understanding content consumption behaviors, access, favorite programs and genre.
ea
time
sa
eve
3.5 %
5. 6 %
wee
19. 2
%
wee
k
29. 8
%
41.9
%
k
ry d
ay
To See Korean Dramas
27.6 %
th
mon
onc
3-4
mon
th
To See K-pop Programs
22.4 %
etc
8.3 %
5.9 %
4.0 %
To Learn About Korea
To See Korean Celebrities
25
KBS WORLD 24
KBS WORLD PROFILE
KBS World
http://kbsworld.kbs.co.kr/24
KBS World 24 is KBS’s 24-hour/7 days news/documentary channel launched in July 1, 2014. Differentiated from KBS World,
it is all-news channel that brings you the latest news and high-quality documentaries from Korea.
KBS World 24 aims to be the leading premium channel that enriches the life of overseas Koreans
with the most influential and trusted news and factual programs including
<Screening Humanity>, <Three Days> which have presented a new
perspective into our everyday lives.
People can watch KBS World 24 on AppleTV(KORTV App),
Youtube(youtube.com/kbsworld), New Zealand IPTV, WPVN(Chicago digital terrestrial channel).
KBS World 24 has been highly acclaimed and achieved the highest viewer rating among the Korean channels of
Apple TV and New Zealand IPTV.
WORLD 24
GLOBAL
KOREAN TV
NETWORK
26
27
KBS WORLD LATINO
KBS WORLD PROFILE
28
29
KBS World
KBS World Latino ha sido lanzado oficialmente el 1 de noviembre! ¡En este canal, se transmitirán los doramas,
shows de música y entreteniemnto más populares! ¡Lo mejor de todo, es que está subtitulado 100% al español
y con algunos programas doblados al español!
KBS WORLD LATINO
GLOBAL KOREAN TV NETWORK
KBS World Latino channel broadcasts our most popular K-dramas, K-Pop shows, Entertainment/Variety Shows,
& more! Best of all, it has 100% Spanish subtitles and even Spanish dubbed programs!
La lista de programación : http://bit.ly/1EnupNd
KBS WORLD PROFILE
PROGRAMS SCHEDULE
PROGRAMS SCHEDULE
S
S HK P
Mon
Tue
Wed
00' Ⓛ
6
7
5
6
23
24
20' Ⓡ
30' Ⓡ
30' Ⓡ
Hello Counselor
8
7
9
11 10
4
1
12
Happy Together
5
30' Ⓡ
30' Ⓡ
The Day The Sun
Rises
13
30' Ⓡ
20' Ⓡ
Wang's Family
20' Ⓡ
Gag Concert
40' Ⓡ
40' Ⓡ
Music Bank Best
6 KBS World Highlight
Wang's Family
40' Ⓡ
Yu Huiyeol's
Sketchbook
40' Ⓡ
Pit-A-Pat Korean Season 4
The Return of Superman - Best Clip
00' Ⓡ
00' Ⓡ
7
A Beautiful Mind
Drama Special
14
50' Ⓡ
50' Ⓡ
Let's Go!
Dream Team 2
4
15
9 20' Ⓡ
Hello Counselor
00' Ⓡ
The Human Condition
6
17 11
Two Days and
One Night
40' Ⓡ
Gag Concert
40' Ⓡ
Immortal Songs
2
Ⓡ
18 12 20'
Entertainment Weekly
8
20' Ⓡ
Safety First!
30' Ⓡ
K Star Report
20' Ⓡ
Happy Together
20' Ⓡ
The Day The Sun Rises
20' Ⓡ
KBS World Highlight
30' Ⓡ
The Promise
00' Ⓡ
50' Ⓡ
Descendants of the Sun
The Master of Revenge
00' Ⓡ
Descendants of the Sun
Marry Me, Mary!
12 23 17 10' Ⓡ
10' Ⓡ
10' Ⓡ
Cool Kiz On The
Block
10' Ⓡ
Welcome Show
Happy Together
1
24 18
30' Ⓡ
30' Ⓡ
Five Enough
10
Drama Special
1
19
12
3
50' Ⓡ
2
40' Ⓡ
Music Bank
40'
Entertainment Weekly
11
12
10' Ⓡ
The Wonders of Korea
1
The Return of
Superman
A
2
Star Date
00' Ⓡ
The Master of Revenge
4
3
21
4
22
10' Ⓡ
Immortal Songs 2
40' Ⓡ
Music Bank
A
Safety First!
30' Ⓡ
Gag Concert
00' Ⓡ
A Beautiful Mind
20
50' Ⓡ
The Return of Superman - Best Clip
Two Days and
One Night
3
4
10' Ⓡ
50' Ⓡ
Marry Me, Mary!
3
10
30' Ⓡ
Descendants of the Sun
KBS WORLD E-Today
00' Ⓡ
5
20' Ⓡ
30' Ⓡ
A Beautiful Mind
20' Ⓡ
Hello Counselor
40' Ⓡ
50' Ⓡ
Gag Concert - Best
50' Ⓡ
Music Bank
20' Ⓡ
Descendants of the Sun
10' Ⓡ
KBS WORLD E-Today
2
20' Ⓡ
Sweet Home,
Sweet Honey
10' Ⓡ
Gag Concert - Best
20' Ⓡ
20' Ⓡ
20' Ⓡ
The Day The Sun Rises The Day The Sun Rises
Drama Zone
40' Ⓡ
00' Ⓛ
Music Bank
Five Enough
5
The Day The Sun Rises
The Return of
Superman
Kids Zone
News Zone
4
30' Ⓡ
The Return of
Superman
10' Ⓡ
Immortal Songs 2
40' Ⓡ
Two Days and
One Night
The Human Condition
00'
Documentary Zone
5
00' Ⓡ
My Neighbor, Charles 30' Ⓛ
KBS WORLD E-Today
Entertainment Zone
6
KBS World TV Advertising Rates
7
50' Ⓡ
Broadcasting Time
Ads
Star Date
Five Enough
8
00:00-24:00
(24 hours)
TV Spot
S
9
20' Ⓡ
A Beautiful Mind
40' Ⓡ
Let's Go!
Dream Team 2
A
11
KBS News 9
T
40' Ⓡ
20' Ⓡ
Beauty Bible 2016 S/S
30' Ⓡ
Sun
10' Ⓡ
Descendants of the Sun
9
10' Ⓡ
The Promise
20' Ⓡ
KBS World Highlight
10' Ⓡ
Gag Concert - Best
19 13
20' Ⓡ
My Neighbor, Charles
10'
Beauty Bible 2015 S/S
40' Ⓡ
7
8
Sat
Let's Go!
Dream Team 2
16 10
40' Ⓡ
11 22 16
Fri
00' Ⓛ
50' Ⓡ
A Beautiful Mind
10 21 15
Thu
2
30' Ⓡ
Gag Concert
5
Wed
KBS News 9
Hello Counselor
The Master of Revenge
KBS WORLD E-Today
20' Ⓡ
20' Ⓡ
Cool Kiz On The Block
Welcome Show
Tue
50' Ⓡ
1
KBS WORLD News Today
10' Ⓡ
30' Ⓡ
Safety First!
50' Ⓡ
The Promise
30' Ⓡ
30' Ⓡ
The Promise
KBS World Highlight
40' Ⓡ
50' Ⓡ
Wang's Family
00' Ⓡ
Mon
20 14
Five Enough
Wang's Family
The Promise
8
9
40' Ⓡ
Beauty Bible 2016 S/S
10' Ⓡ
The Promise
20' Ⓡ
Two Days and
One Night
30' Ⓡ
10' Ⓡ
3
Let's Go!
Dream Team 2
Five Enough
50' Ⓡ
2
Drama Special
50' Ⓡ
KBS World Highlight
00' Ⓡ
Marry Me, Mary!
20' Ⓡ
S HK P
The Return of Superman
10' Ⓡ
10' Ⓜ
KBS World Highlight
20' Ⓡ
20' Ⓡ
S
00' Ⓛ
40' Ⓡ
The Promise
30' Ⓡ
The Day The Sun
Rises
10' Ⓜ
10' Ⓡ
My Neighbor, Charles
My Lawyer, Mr. Joe The Master of Revenge
A
Welcome Show
The Promise
My Lawyer, Mr. Joe The Master of Revenge
12 11
30' Ⓡ
2
3
S
7
50' Ⓡ
The Day The Sun Rises
T
6
30' Ⓡ
30' Ⓡ
My Neighbor, Charles Entertainment Weekly
30' Ⓡ
50' Ⓡ
30' Ⓡ
10
Sun
1
The Promise
8
Sat
00' Ⓡ
Cool Kiz On The Block
50' Ⓡ
9
Fri
20' Ⓡ
Gag Concert - Best
Music Bank
31
Spring 2016
Thu
KBS News Plaza
30' Ⓡ
K Star Report
30' Ⓡ
30' Ⓡ
Beauty Bible 2016 S/S
Food Odyssey
30
Ads Spot
Rate
15 seconds
USD 250
20 seconds
USD 300
30 seconds
USD 375
60 seconds
USD 600
Reference
Ads Spot to be inserted
between the programs