Changing trends in sleep comfort
Transcription
Changing trends in sleep comfort
Changing trends in sleep comfort Silver protection: worth its weight in gold Protection Consumer benefits My benefits Brand supported Supported as a brand by DesleeClama because its characteristics can be guaranteed. A brand notoriety that also supports your business. Silpure or silver that’s worth its weight in gold Silpure is an antibacterial finish that’s been specially developed for textile applications. As well as linen, sheets and pillowcases, clothing, socks and underwear, Silpure is of course also eminently suitable as a protec- Allround tive finish for mattress ticking. Finishing or treatment which is applicable to all DesleeClama mattress ticking or can be used with a large portion of the range. Saving money An inexpensive product which, despite its modest price, is of a guaranteed high quality and satisfies effectiveness requirements, in this case in terms of its antibacterial properties. Ecological product The raw materials used are guaranteed organic, and no substances have been used during the production process which might be harmful to the environment. Silpure is a nanotechnology application in which real silver particles are processed by micro-encapsulation in the fibre, resulting in an outstanding general antibacterial effect. This finish is permanent and resistant, even when the fabric in which the yarns are used is washed time after time. Because use is only made of 100% pure, genuine silver for this finish, it can also be described as a natural finish, and hence one which is ecologically acceptable. In some cultures, incidentally, considerable importance is attached to the positive general influence of silver on the human body. However, this is not always easy to prove scientifically. Even so, silver has proved of value in conventional medicine, and the independent scientific tests conducted when developing Silpure – across a broad spectrum of bacteria, but in particular to check on efficiency of protection against the hospital bug, MRSA – had exclusively positive results. As an antibacterial protection, Silpure is therefore a proper, significantly cheaper alternative to comparable finishes with the same properties. Applying an antibacterial finish to mattress ticking, apart from its obvious health benefits, also prevents the unpleasant odours, discoloration, stains and premature wear caused by bacterial infestation, and hence also helps aesthetically. Added value > Antibacterial A warm, moist biotope such as the sleeping environment is sheer paradise for bacteria, being precisely what they need in order to thrive and multiply. Silpure ensures that neither the body’s bacteria nor environmental bacteria can establish themselves in the mattress ticking. > Health It has to be said that bacteria are formidable creatures. Although these living organisms can only be seen through a microscope, they can cause an enormous amount of harm – the hospital germ MRSA and salmonella being just two examples. In industrialised countries, there has been a huge increase in allergies caused by micro-organisms, which can also cause considerable health problems. Dangerous bacteria also have the objectionable habit of developing resistance to numerous forms of protection. With Silpure, this possibility is virtually ruled out. > Bacteria Silpure is active against a very broad spectrum of bacteria. Silver-based anti¬bacterial treatments are active against bacterial cells in three ways: through the reaction of thiol groups against proteins and enzymes, through action at DNA and RNA level and by altering the cell’s plasma membrane. Precisely because they are confronted in three ways, it is virtually impossible for the bacteria to develop resistance to Silpure. This makes it a perfect solution in hospital or care settings such as old people’s homes and crèches. > Eco-friendly As silver is a 100% natural product, its use in mattress ticking represents an ecofriendly solution in the fight against bacteria. > Aesthetic Although bacteria themselves are tiny creatures, invisible to the naked eye, bacterial invasions certainly do leave their traces. If conditions are present in which bacteria can live without difficulty – in other words a warm, damp biotope – they are unstoppable. They quickly make their presence felt, with unpleasant odours, discoloration, staining, wear and so on. These aesthetic side-effects are also completely prevented with an antibac¬terial treatment such as Silpure. The story of silver The story of silver in the fight Since time immemorial – long before people were aware of the exis- against bacteria began long ago. tence of bacteria – silver’s effectiveness in keeping food and drink However, it is only thanks to fresh and pure has been known about. When we gained a better very recent developments, and in understanding of the role of bacteria in daily life, about a hundred particular nanotechnology, that silver can really be used effectively and economically in textile protection. years ago, the quest began to deploy silver’s antibacterial power in medicines, with considerable success. The use of silver for textile applications has only been made possible by recent nanotechnology. Previously, its use was too expensive, the results were too inconsistent, and it was also physically difficult to use. However, now that these obstacles have all been removed, thanks to silver the road to an antibacterial future lies clear. g trends in sleep comfort Changin Marketing tools Changing trends in sleep comfort To support the sale and promotion of this Silpure Zilveren bescherming is goud waard product DesleeClama has developed a number of tools for your benefit. Swing tags to attach to each mattress as proof for the customer, folders for the end Zilveren bescherming is goud waard Protection www.desleeclama.com Swingtag consumer indicating why he should opt for this mattress cover Silpure www.desleeclama.com Brochure 8p. DesleeClama Head Office • Industriezone De Polderhoek • 8980 Zonnebeke • Belgium • T +32 57 460 460 • www.desleeclama.com Europe: europe@desleeclama.com • Asian Pacific: asianpacific@desleeclama.com South America: southamerica@desleeclama.com • North America: northamerica@desleetextiles.com