Denton Record-Chronicle Media Company

Denton Record-Chronicle Media Company
News & Advertising Solutions. One company delivers it all.
Innovative solutions. Proven results.
DMNmedia.com
Publisher’s Letter
Dear Valued Customer
As we enter our 111th year of
serving our community and our
customers, the Denton RecordChronicle is evolving with the
times. Our company, the DRC
Media Company - News and
Advertising Solutions, continues to
grow to meet the needs of Northern
Denton County.
More than ever, we are delivering important content that engages the quality
audiences that you seek. Our focus is local/niche and we continue to invest in this
effort with one of the largest newsrooms
of any newspaper our size. Nobody covers
northern Denton County like we do!
We understand the challenge to gain
cost-effective exposure to as many
qualified audiences as possible. We
can provide you with that. Since our
founding, the Record-Chronicle has enabled advertisers
to reach desired audiences. Our daily newspaper remains
the largest, most well-read and well-respected source of
news and information in northern Denton County.
In the last few years we’ve launched several new print
products to complement the DRC and expand our print
audiences. From Denton Business Chronicle, our B2B
direct-mail product; to Kid Life, our DISD-cooperative
publication; to Denton Time; to Showcase magazine,
aimed at our still-growing real estate market; to a local
coupon page, Deal Finder. All of these publications reach
a unique audience and advertising packages are available
in any combination to reach the print audience you need.
DentonRC.com continues to grow and offers a reach that
is in addition to the various print publications. We offer
various ad sizes on DentonRC.com, email blasts, daily
deals, mobile and social media advertising.
New in 2014 is the addition of 508 Digital, a full service
internet marketing services company providing businesses of all shapes and sizes with an array of internet
marketing services and strategies designed to increase
web presence, expand customer base and ad revenue.
As we continue to evolve to better serve our readers, we
are likewise evolving to bring you new, strategic and
creative marketing solutions. Your advertising account
executive will gladly work with you to identify the best
media mix for your needs.One thing that won’t change is
our commitment to producing quality news and information, and to delivering valuable, qualified audiences. We
look forward to working with you to develop a marketing
program to help you grow your business.
Sincerely,
Bill Patterson
Publisher, Denton Record-Chronicle
Innovative solutions. Proven results.
DMNmedia.com
Editor’s Letter
Dear Readers,
The Denton Record-Chronicle’s mission has always been dedicated to serving you, our readers, by providing a combination of community-centric news and in-depth investigations about issues that matter to your daily life.
It is a mission we continue today with humility and an understanding of its significance in acting both as
a public service and as government watch dog.
While we’ve won many accolades for our coverage in news, sports and more, what matters most is what you think.
And today, we’re reaching out to you in more ways than ever – through Facebook, Twitter, YouTube, DentonRC.
com and more.
It is an exciting time for journalism as we broaden our horizons to include many forms of media in this multi-media
world. But regardless of how we connect with you, we will continue to do our utmost to keep you well informed
about the community in which you live.
Sincerely,
Dawn Cobb
Managing Editor
Innovative solutions. Proven results.
DMNmedia.com
Advertising Opportunities
RETAIL RATES
Contract Level
Open Rate
250”-500”
501-999
1000-1999
2000-3999
4000-5999
6000+
Daily
$36.50
$16.50
$11.60
$9.85
$9.05
$8.40
$7.60
Sunday
$40.00
$18.75
$13.35
$11.25
$10.20
$9.50
$8.50
Wed Plus
$43.00
$20.50
$14.75
$12.65
$11.50
$10.75
$9.75
FRONT PAGE NOTES
Premium placement of your message, guaranteeing
maximum visibility. Starting at $80 per thousand
based on a 25,000 minimum
FRONT FLAG ADS
Premium placement of your message,
guaranteeing maximum visibility. $100
FRONT
FLAG AD
FRONT
PAGE
NOTE
CLASSIFIED RATES
Contract Level
Open Rates/Inch
Agreement Rates/Inch
Legal Notices
Employment Rates
In-Column Rates
Blind Box
1 DAY
2 DAY
3 DAY
$35.00
$17.50
$11.25
$10.75
$675
$5.85
$0.60 per line per day
Call for rates
Call for rates
Office pick-up $15.00 each Mail $20.00*
4 DAY
$8.50
$4.75
WED PLUS
$17.50
$6.75
Run ad up to 30 calendar days. *Additional charges may apply.
COLOR RATES
1 color–$125, 2 colors–$150, Full color–$220;
Spot color: $4.50 per column inch up to $125.00.
*Repeat Discounts Available*
FRONT PAGE AD
FRONT PAGE ADVERTISING
Take your advertising to new heights and take
advantage of being featured on the front page
of the Denton Record-Chronicle.
Ad size–6 columns by 2 inches
$600 (Wed., Sat. or Sun.)
$400 (Mon., Tues., Thur. or Fri.)
FRONT OF SECTION AD
FRONT OF SECTION
ADVERTISING
Get noticed by placing your advertisement on
the front page of any of the following sections:
Sports, Business, Real Estate, Automotive,
Arts & Community or Classified.
Ad size – 6 columns by 3 inches
$325 (all days of the week)
Innovative solutions. Proven results.
DMNmedia.com
SPECIAL SECTIONS*
Denton Time
A weekly publication covering area events, calendars
& features, movie and book reviews, music, restaurant
guide & reviews.
Dealfinder
Denton’s largest circulation of coupons, special offers
and savings. Dealfinder wraps around the DRC the
first and third Wednesday each month totaling 28,000
copies each run.
Denton Business
Chronicle
Providing Denton with the most comprehensive local
& regional business news available through insightful
trend stories & local topics. DBC is available in rack
locations throughout Denton and mailed to Denton
area businesses totaling over 6,300 copies monthly.
Rates
Open Rate
250-500
501-999
1000-1999
2000-3999
4000-5999
6000+
*All sections subject to change
$36.50/inch
$16.50/inch
$11.60/inch
$9.85/inch
$9.05/inch
$8.40/inch
$7.60/inch
Ad Sizes and Dimensions
1 Space (5” wide x 2.5” high)
2 Spaces (5” wide x 5.14” high)
1x Rate 2x Rate 3x Rate
$260
$210
$150
$335
$285
$225
Rates
Open Rate
4X Year
8X Year
12X Year
$20.00/inch
$15.00/inch
$11.25/inch
$8.50/inch
Innovative solutions. Proven results.
DMNmedia.com
SPECIAL SECTIONS*
kidLife
A publication of Denton Publishing Company and
Denton Independent School District. Working closely
with DISD, approximately 14,000 copies of Kid Life are
distributed monthly to elementary schools targeting
students and their families during the school year.
Rates
Open Rate
3 Mo. Rate
6 Mo. Rate
10 Mo. Rate
realestate
A monthly real estate tabloid featuring preowned and
new construction, plus real estate related services.
28,000 copies distributed on the first Wednesday
each month.
The A Train Magazine
DCTA has partnered with the Denton RecordChronicle to produce a quality magazine for riders
and residents to enjoy featuring stories, rail schedules,
fares, photos and much more. Over 67,000 issues are
distributed to Denton County households and A-train
riders.
realestate
J U LY S H O W C A S E
$20.50/inch
$15.50/inch
$11.50/inch
$8.75/inch
Full Page
3/4 Page
1/2 Page 1/4 Page
Open Rate
$260
$335
$350
$300
6 Mo. Agreement $210 $285
$265 $200
12 Mo. Agreement
$150
$225
$190
$125
50% Additional for Guaranteed Placement
Rates
Full Page
$660
1/2 Page
$330
1/4 Page
$165
Add Full Color for $75
*All sections subject to change
Innovative solutions. Proven results.
DMNmedia.com
ANNUAL SECTIONS*
Business Card
Directory
Denton Chamber
of Commerce
Amazing connections start here!
25,000 directories, full color gloss
booklets, are distributed in the DRC,
placed in rack locations and posted
on DentonRC.com for 1 year featuring
page-turning animation for readers to
“click and roll over” directly to each
company’s website.
This special publication will showcase
the Denton Chamber of Commerce,
the largest professional association in
the Denton area. It will also highlight
Economic Development, Convention
and Visitor’s Bureau, Small Business
Development Center, Leadership
Denton, the LEAD program and much
more.
Published in January
DAvID SANBORN tRIO
Friday, April 26
@ 9:00 pm
DAN AykROyD & JuDIth BEluShI pRESENt
thE “ORIgINAl”
BluES BROthERS BAND
Saturday, April 27
@ 9:00 pm
Summer Fun Guide
Published in April
The complete festival guide including profiles of performers and a
schedule of activities for three days
of art and music featuring the best
in live jazz and local music, fine
arts, crafts and community performing arts.
Published in May
An in-depth guide providing readers with valuable information about
programs and events in the Denton
area, and offering opportunities and
choices on how to make the most
out of the summer. Distributed in
a Friday edition of the DRC and
online at DentonRC.com.
BRAvE cOMBO
Sunday, April 28
@ 7:00 pm
FREE ADMISSION!
3 DAyS OF
gREAt MuSIc!
Denton, Texas
Quakertown Park
321 E. McKinney • 2 blocks NE of
the Courthouse Square
Wednesday, April 24, 2013
Denton Record-Chronicle
*All sections subject to change
Published in April
Published in March
Arts & Jazz Fest
A
A D
DE
EN
NT
TO
ON
N R
RE
EC
CO
OR
RD
D -- C
CH
HR
RO
ON
N II C
CL
LE
E G
GU
U II D
DE
E
Best of Denton
May 17, 2013
“Best of Denton” contest showcases
readers’ choices from favorite
restaurants and places to shop,
to service-oriented businesses
and more.
Summer 2013
Discovering Denton County
Discovering Denton
County
Published in June
A Denton Record-Chronicle Publication
Specifically designed to be a handy
guide for Denton and area residents to
use year-round. From schools to businesses to hotels and area chambers of
commerce, this publication is a “must
have” for anyone in Denton – whether
you are new to community or looking
for something specific as you plan your
weekend.
ANNUAL SECTIONS*
Denton Record-Chronicle
Football Guide
North Texas
Fair and Rodeo
National award-winning,
comprehensive guide
complete with area high school
and college season previews,
schedules, rosters, highlights,
team photos and much more.
Published in August
Special tabloid section
providing all fair-related
information readers
will need.
Published in August
UNT’s move to C-USA, Jerrod Heard’s talent put them ...
In The Spotlight
Inside: Ryan looks to contend • Denton aims for improvement • Argyle among 3A elite
Focus
2014 Auto
Published in October
AUTOS Featuring previews of the
Fall Auto Guide
Exciting 2014 model lineup has something for everyone
INSIDE
Tips for fall
and winter
car care
All-new
technologies
highlight
2014
vehicles
Texas plant
produces one
millionth
truck
newest models, car care
tips, safety information, and
service and maintenance
news. Publication is distributed in a Wednesday edition
of the DRC and online at
DentonRC.com.
Holiday Traditions
Published in November
TRADITIONS
A Collection of Songs and Recipes to Celebrate the Season
Denton Record-Chronicle • November 8, 2013
October 9, 2013
*All sections subject to change
One of the Denton area’s most
cherished traditions combining
submitted recipes from local
residents and favorite holiday
songs.
Taste of Home
Cooking School
Published in October
This special section is a
supplement to the Taste
of Home Cooking School,
which is an entertaining
and educational onstage
presentation featuring new
recipes and products from
the popular Taste of Home
magazine.
Christmas in
Denton County
Published in November
or December
Denton County’s most comprehensive guide to the holidays – full of
special events and schedules, gift
ideas, kids’
holiday artwork, best places
to shop locally and more.
Special Rates
FREQUENCY RATES
NON-PROFIT RATES
Non-profit rates apply to charitable organizations advertising an event or fundraiser. A 501-C(3) form must be presented to receive non-profit rates. Schools
and government entities earn civic rates. All rates are per column inch.
Sympathy/Thanks
Church/Civic
Non-Profit
Obituary
Engagement/Wedding/Anniv.
Daily
Sunday
$9.05
$10.20
$11.50
$9.05
$10.20
$11.50
$9.05
$10.20
$11.50
$8.00
$8.00
$8.00
Wednesday Plus
$8.00
Flexible. Affordable. Effective.
•Choose from a 6 or 12-month agreement
•Must run a minimum of 8 ads,
size 2 columns by 4 inches,
any day, per month
•Per column inch rate = $6.65 for 6-month;
$6.55 for 12-month
DESIGN FEES
Total 8 column
inches per ad
Requested art services: $35 per hour
CHURCH PAGE FEATURE/DIRECTORY
Runs every Friday. Feature: $13 per spot with a six-month commitment. Directory: $15 per listing with a six-month commitment
BUSINESS BUNDLES
ADD ONS
OPTION 1: $375.95*
OPTION 2: $553.95*
OPTION 3: $682.75*
DRC VALUE BUY
•40 column inches of print
advertising at one of our
lowest rates!
•9,125 Impressions on
DentonRC.com
•Reach the rapidly-growing
digital audience!
DRC VALUE BUY
•48 column inches of print advertising
•30,000 impressions on
DentonRC.com
•Reach the rapidly-growing digital audience!
DRC VALUE BUY
•56 column inches of print
advertising
•52,185 impressions on
DentonRC.com
•8,000 mobile banner
impressions
•Your banner ads at the
fingertips of customers
on the go!
*Each bundled package requires a 4-, 8-, or 12-month signed agreement.
Choose a strategic product that targets a specific audience
and receive a DRC agreement rate
• Denton
Business Chronicle: $15/column inch
• KidLife: $15.50/column inch
• Real Estate Showcase:
1/4 page - black and white - $200 (larger sizes available)
• DealFinder:
1 space - $210 (larger sizes available) * See special sections for more details
• DentonRC.com: Impressions - $4/m; Blog Sponsors (High School Sports,
Mean Green, BizBuzz, News Gatherings) - $350
• Preprints: $45/m
• Mobile Banner Ads: $20/m (10,000 minimum)
• E-mail specials: $150/m (5,000 minimum)
• Newsletter: $1000/each
Innovative solutions. Proven results.
DMNmedia.com
Agreement Comparison
What works best for you and your marketing budget?
Remember, no agreement usually means your advertising falls under “OPEN RATE”, which begins at $36.50/column inch
How to choose an advertising agreement
Column Inch
Frequency
Business Bundles
Rate Holder
Based on larger volumes of
linage for maximum impact
and a more flexible schedule.
Based on a consistent print
message in the DRC.
Based on a marketing mix
of print, online and mobile.
Based on a daily 4-line print
classified message.
•from $399.84/month
•from $375.95/month
•from $53/month
•6 or 12-month commitment
•4, 8 or 12-month commitments
•12-month commitment
•a minimum of six 8-inch ads
per month
•packages include minimum
number of print inches
•advertiser may run message
in classified category of choice
•larger ad sizes equals deeper unit
cost discount
•larger $ packages add more
diversity through online and
mobile impressions
•message may be changed
monthly
•from $16.50/column inch
•must commit to an annual
linage tier, not a monthly amount
•customers on linage
agreements are eligible
for discounts in other
strategic products
•rates differ from daily,
Wednesday and Sunday
•more insertions per month equals
deeper unit cost
discount
•signed agreement entitles advertiser to discounts in
other strategic products
•signed agreement entitles
advertiser to discounts in
other strategic products
•signed agreement entitles
advertiser to discounts in
other strategic products
•add ons (more lines, art etc.)
available for an additional cost
•signed agreement entitles
advertiser to discounts on
classified display rates and in
other strategic products
Strategic Products
When you sign an agreement, you may choose to run in these products at a discounted rate,whenever you want.
Business Chronicle: a monthly business to business publication; 6,300 copies; $15/column inch
•Denton
•KidLife:
14,000 copies published monthly during the school year to DISD elementary schools; $15.50/column inch
•Real
Estate Showcase: a monthly real estate tabloid; 28,000 copies; 1/4 page - black and white - $200 (larger sizes available)
•DealFinder:
a bi-monthly wrap around the front of the DRC; 28,000 copies; 1 space - $210 (larger sizes available)
Innovative solutions. Proven results.
DMNmedia.com
Deadlines and Measurements
Terms:
Deadlines:
The terms of this agreement are based on cash with order or thirty day accounts with
approved credit by the business office of Denton Publishing Company. All rates are net.
No rebates for accumulated linage.
Publication Day
Sunday
Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Denton Time
This agreement may be terminated by either party for any reason at any time. If this
agreement is terminated by either party, a termination surcharge, equal to the ­difference
between current open rate and advertiser agreement rate, for all ­advertising placed under
the terms of this agreement, will be added to the above named advertiser’s billing. If
at the end of the term of this agreement, advertiser has failed to meet linage commitment,
Denton Publishing Company will bill advertiser for the balance of the agreement or the
rate difference based on accumulated linage, whichever is the lesser amount.
Agreements remain in effect when payment is received by the 20th of the month ­following
statement date. Agreement rate advertisers with account balances of 30 days or more will
be subject to collection procedures, possible agreement termination and open billing from
beginning date of the agreement to last insertion scheduled.
Depth Requirements: Any ad running more than 18-1/2 inches in depth will be charged
as 21 inches in depth.
­ equest for Placement: We try to comply with customer section or page requests.
R
However placement can only be guaranteed with a 35% cost of ad charge applied.
Errors and Adjustments: Please check your ad the first day it runs to see that all information is correct. This will ensure your ad is exactly what you want readers to see. Denton
Publishing Company assumes no responsibility for errors appearing on original copy
submitted by advertisers or his agency or approved proof of copy (except proof corrections). We must limit our responsibility, if any, to the charge for the space, and cannot be
responsible for incorrect ads after the first day of ­publication, or ads submitted after published deadline. Any errors or changes must be reported to sales department the following
business day. Claims for errors in billing must be made within 30 days of date of invoice;
otherwise, such claims will not be considered.
Proofs / Copy and Layout Changes: Upon request, proofs will be delivered to the advertiser provided the ad was submitted prior to deadline and the ad is 20 inches or larger. Copy
or layout changes totalling 25% or more of the ad will be subject to a ­­production surcharge
of 35% of the cost of the ad.
Tearsheets: Tearsheets are available upon request at no charge, up to five (5) tearsheets
of each ad. Additional tearsheets may be requested for a charge of 25¢ each. Any request
made 45 days after publication date will be filled subject to availability. If no paper is available, a microfilm copy and publishers affidavit may be substituted, ­minimum charge, $20.
Tearsheets will be mailed at the end of the month unless ­otherwise requested.
Cancellation: Ads cancelled after deadline will be billed for the amount of space
reserved by advertiser.
Retail
Thursday 4 p.m.
Friday 2 p.m.
Friday 5 p.m.
Monday 4 p.m.
Tuesday 4 p.m.
Wednesday
4 p.m.
Thursday 2 p.m.
Friday
5 p.m.
Classified Display
Thursday
12 p.m.
Friday
12 p.m.
Friday
2 p.m.
Monday
12 p.m.
Tuesday
12 p.m.
Wednesday
12 p.m.
Thursday
10 a.m.
Friday
5 p.m.
Legal
Thursday Friday Friday Monday Tuesday Wednesday
Thursday Friday 12 p.m.
12 p.m.
2 p.m.
12 p.m.
12 p.m.
12 p.m.
10 a.m.
5 p.m.
Mechanical Measurements:
Tabloid
Retail Column Widths
1-column
1.69 inches
2-columns
3.55 inches
3-columns
5.41 inches
4-columns
7.27 inches
5-columns
9.13 inches
Column Gutter
.167 inches
Page Depth
11 inches
Classified Column Widths
1-column
1.167 inches
2-columns
2.396 inches
3-columns
3.625 inches
4-columns
4.854 inches
5-columns
6.083 inches
6-columns
7.312 inches
7-columns
8.541 inches
8-columns
9.77 inches
Column Gutter
.062 inches
Page Depth
11 inches
Broadsheet
Retail Column Widths
1-column
2-columns
3-columns
4-columns
5-columns
6-columns
13-columns (double truck)
Column Gutter
Page Depth
1.69 inches
3.55 inches
5.41 inches
7.27 inches
9.13 inches
11 inches
23 inches
.167 inches
21 inches
Classified Column Widths
1-column
2-columns
3-columns
4-columns
5-columns
6-columns
7-columns
8-columns
9-columns
13-columns (double truck)
Column Gutter
Page Depth
1.167 inches
2.396 inches
3.625 inches
4.854 inches
6.083 inches
7.312 inches
8.541 inches
9.77 inches
11 inches
23.167 inches
.062 inches
21 inches
Innovative solutions. Proven results.
DMNmedia.com
Circulation and Demographics
Sh
erm
an
76207
35N
Loop 288
University
Elm
76201
35E
35W
76209
Da
Loop 288
Oak
Hickory
76207
380
Locust
lla
sD
82
76208
r.
82
GAINESVILLE
76240
76205
76207
Ft. W
orth
Dr.
COLLINSVILLE
76233
51
76210
377
VALLEYVIEW
76272
377
TIOGA
76271
COOKE CO.
377
1385
AUBREY
76227
2164
81
428
1173
KRUGERVILLE
76227
KRUM
76249
DECATUR
76234
WISE CO.
380
287
DENTON
PONDER
76259
SHADY
SHORES
CORINTH 76208
LAKE
76210
DALLAS
ARGYLE
75065
76226
LEWISVILLE
Lewisville
Lake
407 HIGHLAND
VILLAGE
75077
BARTONVILLE
76226
LEWISVILLE
FLOWER
75057
1171
75022 MOUND
NORTH
LAKE
75247
JUSTIN
76247
407
114
ALLIANCE
AIRPORT
WISE CO.
TARRANT CO.
ROANOKE
76262
156
287
CROSS
ROADS
76227
380
LITTLE
ELM
75068
377
156
81
TROPHY
CLUB
76262
Gra
pe
vin
e
75027 75028
La
ke
2499
THE
COLONY
75056 121
75067
3040
DALLAS CO.
114
170
35E
35W
121
DFW
AIRPORT
377
635
635
289
26
183
FORT WORTH
•46.9% male, 53.1% female.
•Wednesday Readership: 92,400
•47.2% of Sunday readers are between 25-44
years old.
•Average number of readers
per newspaper: 3.3
•7-Day Readership: 329,529
Denton Record-Chronicle
Delivery Area
Ray Roberts
Lake
SANGER
76266
455
51
•Sunday Readership: 51,984
PILOT POINT
76258
35N
SLIDELL
76267
•Daily Readership: 37,029
GRAYSON CO.
455
GREENWOOD
76234
289
COLLIN CO.
380
Denton Record-Chronicle
Total Market Coverage
76208
Who reads the Denton
Record-Chronicle?*
Denton Record-Chronicle
City of Denton Zip Codes
183
DALLAS
DENTON..................76201
DENTON..................76205
DENTON..................76207
DENTON..................76208
DENTON..................76209
CORINTH.................76210
ARGYLE..................76226
AUBREY..................76227
JUSTIN.....................76247
KRUM.......................76249
LAKE DALLAS.......75065
PILOT POINT..........76258
PONDER...................76259
SANGER...................76266
•Median household income of over $78,000.
•57.1% have kids in the home.
•43.8% of reader households have at least one
child under 12 years old in the home.
•46.76 is median age.
*2013 Release 1 Scarborough Report. Copyright 2013
Scarborough Research. All rights reserved.
Additional DRC Circulation to outlying markets
of: Lewisville, Little Elm, Shady Shores,
Decatur, Tioga
Innovative solutions. Proven results.
DMNmedia.com
Preprint Rates
Denton Record-Chronicle
TMC/Shared Mail
Monday, Tuesday, Thursday, Friday and Saturday = 11,000 Wednesday = 14,000 paid + 14,000 non-paid = 28,000 Sunday = 14,000
Circulation
< 4,999
5,000-6,999
7,000-12,999
13,000-17,999
18,000-24,999
25,000-30,000+
Up to 10 std 12 std
or 20 tab
or 24 tab
14 std
or 28 tab
16 std
or 32 tab
18 std
or 36 tab
20 std
or 40 tab
$76.00
$66.00
$59.00
$55.00
$53.00
$51.00
$82.00
$72.00
$65.00
$61.00
$59.00
$57.00
$85.00
$75.00
$68.00
$64.00
$62.00
$60.00
$88.00
$78.00
$71.00
$67.00
$65.00
$63.00
$91.00
$81.00
$74.00
$70.00
$68.00
$66.00
$79.00
$69.00
$62.00
$58.00
$56.00
$54.00
The Denton Record-Chronicle is printed at The Dallas Morning News in Plano, Texas.
The Dallas Morning News’ preprint guidelines apply and can be provided upon request.
Available Contract Frequency Discounts
•12-25 per year: 5%
•26-48 per year: 10%
•9-78 per year: 15%
•79-100 per year: 20%
•101+: 25%
Inserts must be received 1 week prior to publication.
All inserts for Denton Record-Chronicle ship to:
Dallas Morning News North Plant
c/o Denton Record-Chronicle
3900 W. Plano Pkwy, Dock M-3 or M-4
Plano, Texas 75075
214-977-6942
M-F 7:00 am - 6:00 pm
Saturday by appointment only
Our Total Market Coverage (TMC) program combines the packaging power
of Valassis/Red Plum TM with the printing and distribution capabilities of
the Denton Record-Chronicle to create the most robust advertiser package in
Northern Denton County. Delivered in the Denton Record-Chronicle, Dallas
Morning News, Briefing, Al Dia and through the U.S. mail, TMC is a midweek, four-page wrap of free-standing inserts and display ads that reaches 99%
of Northern Denton County.
•S
aturate the market geographically, psychographically or
demographically – or a combination of all three.
•Capture all the households in a ZIP code of sub-code level.
•Save postage by sharing the mail expense with other advertisers.
•Identify potential new customers, growth opportunities and
sales strategies with our custom analytics.
•70% of all U.S. households look at the Shared Mail Package weekly.
Source: TNS Custom Studies, NFO WorldGroup, 2008
Valassis/Red Plum insert reservations must be made 19 days prior
to Wednesday distribution and delivered 12 days prior to Wednesday
distribution to 600 N. Cockrell Hill Road, Dallas, TX 75211.
An appointment must be set up 48 hrs in advance.
Hours: Monday - Friday from 7 a.m. to 4:30 p.m. Saturday,
Sunday by appointment only.
Contact Jesus Reyes at 214-353-6235 or Jxreyes@valassis.com
*See TMC/shared mail for mailing address.
Innovative solutions. Proven results.
DMNmedia.com
Additional Marketing
Solutions
We know print.
The Denton Record-Chronicle offers innovative, affordable ways to deliver your
message with advertising that’s smart, precise and effective.
With products ranging from full-color newspaper inserts and wraps to direct mail and
custom door hangers, the Denton Record-Chronicle can get your message into the
customer’s home. Go as narrow or as wide as you want – we can deliver to specific
addresses or an entire area. You name the
target. We’ll hit it.
Products offered:
• Catalogs
• Inserts
• Newsletters
• Door Hangers
• Annual Reports
• Flyers
• Brochures
• Self Mailers
• Menus
• Pocket Folders • Collateral Material
• Post cards
Innovative solutions. Proven results.
DMNmedia.com
Online Advertising
Banner
728 x 90
What’s the traffic’s like on DentonRC.com?
• Almost 1.2 million page views per month
• Almost 160,000 monthly unique visitors
• Over 330,000 total visits per month
• 7.56 minutes per visit
*Omniture.com, 2013 monthly average
Open Rate
3 Months
6 Months
12 Months
Banner*
Tower *
$7.00
$5.50
$4.50
$4.00
$7.00
$5.50
$4.50
$4.00
Promo Rectangle
190 x 90
Medium Rectangle* $7.00
$5.50
$4.50
$4.00
Medium Rectangle 1
300 x 250
*Cost per thousand
Medium Rectangle 2
300 x 250
Fixed Position*
Top rectangle or top banner
Home page
Local or Sports
All other
$400
$300
$250
*Cost per day
24 Hour Blackout*
Home Page
Local or Sports
All others
$2,300
$1,500
$750
*Cost per day
Search Engine Marketing (SEM)
Call 940-566-6858 for information.
Blog Sponsorships*
Banners or Towers
High School Sports
Mean Green
Biz Buzz
News Gathering
$350
$350
$250
$350
*Cost per month
Rich Media, Enhanced Ads*
Tower
120 x 600
Mini Promo
Rectangle
120 x 90
Medium Rectangle 3
300 x 250
Floating, Sliding, Expandable, Pencil,
Wallpaper, Page Peel or Interstitial
Fixed Position
$400
*Cost per day
Videos
Pre-roll (15 seconds)
Commercial (45 seconds max.)
Call 940-566-6858 for more information.
Promo
Rectangle
190 x 90
Banner
728 x 90
Innovative solutions. Proven results.
DMNmedia.com