Opdag-Verden-Rate-Card-2016

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RC
15 ULA
.0 TI
00 ON
MEDIA INFO & RATE CARD
V
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EVENTY
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DKK 59,90
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3 TURE I SKÅNE
FRIENDSHIP
HIGHWAY PÅ CYKEL
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46 tips
til førstehjælp
NR. 61 OK
KAJAK
OG EVENTYR TYR
FTSLIV
FTSLIV OG EVEN
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29/09/15 11.21
+
Tibetansk
HIMMELBEGRAVELSE
Gribbene æder de døde
OPDAG
OUTDOOR
B TAG
REJSER
EVENTYR
GREJ
LI M V
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til de æder de døde
Gribbene
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GSLAFAND
PÅ LAONT
KORFU, SICILIEN & KRETA
∞
Tyrkiet & USA
n, Spanien,
Frankrig, Italie Sverige Ski: Svalbard
Vandring:
land &
en rundt
Kajak: Grøn
Cykling: Jord
14/01/15 11.39
00059
600193
36
5 703143
BK returuge
·
Læs om
kr. 59,90
- 02.09.2015
28.05.2015
015
BK 28.05.2015-02.09.2
NR. 46 SEPT. 2013
2015 KR. 59,90 BK 05.09.2013-16.10.2013
NR. 59 JUN-AUG
kr. 59,90
5
5 - 25.03.201
3.2015
29.01.2015-25.0
KR. 59,90 BK
00057
600193
13
5 703143
BK returuge
29.01.201
NR. 46 SEPT. 2013 KR. 59,90NR.
BK 57
05.09.2013-16.10.2013
FEBRUAR 2015
TURE TIL
PÅSKEN
3 vandreture i efterårssolen
STØVLER
pub
fra pub til
Vandring
01_OV57_Forside.indd 1
KAJAK
VANDRERUTER
D
SKOTLAN
KANO I LITAUEN • SYDFYN: VANDRING I ØHAVET
STOR NATUR I KANGERLUSSUAQ • FOTOTIPS FRA URI GOLMAN
UDSTYRSTEST
Verdens vildeste
VANDRING I
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MAGASINET
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HAVKAJAK I
GRØNLAND
VANDRERUTER
EVENTYR
VERDEN
_Forside.indd 1
01_OV61
8 VANDRETURE
Verdens vildeste
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·
DKK 59,90 DKK 59,90
VEERRDDEENN
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OUTDOOR
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5
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2015
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15 KR. 59
TOBER 20
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VANDRING
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01_OV59_Forside.indd 1
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fra pub
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·
Læs om
Vandring:
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Island, Sverig
tur
Zealand
KANO I Gourm
LITAUEN
• SYDFYN:
VANDRING
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STOR
• FOTOTIPS
URI GREJ
GOLMAN
: NorgeI KANGERLUSSUAQ
iz, Italien
KajakNATUR
Frankrig, Schwe
11/05/15 11.15
∞
MEDIA INFO & RATE CARD 2016
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OPDAG VERDEN
READER PROFILE
Opdag Verden
is Denmark´s best magazine
about outdoor and adventure
What’s your gender?
How do I pack my backpack? Where am I going to
go in my next trek? How do I avoid blisters and mosquito bites?
The reader finds the answers in Opdag Verden. We
run exhilarating features about wild adventures, knowledge based stories about gear and safety, and guides to
the best outdoor experiences around the world.
Our readers spend an average of an hour and a
half reading Opdag Verden. That highlights that we
have very committed readers dedicated to outdoor
and adventure who absorb themselves in articles and
advertisement.
Our readers are driven by pronounced curiosity and
they travel a lot – they spend an average of € 3219 a year
on buying trips. These trips range from treks to Everest Base Camp to walking the King’s Trail in northern
Sweden and kayaking the coast of Denmark. In Opdag
Verden you fill all sorts of adventures.
Cool gear
Every trip takes a toll on the gear. Whether it’s walking in
the mountains, spending the night in the forest, canoe
trips or climbing peaks across the globe, the gear has
to be reliable and that’s why we are proud to guide our
readers to the best gear for all challenges. Our readers
spend an average of € 737 on gear a year which make
them an attractive target group. We know that our readers value our opinion and we support that by testing
new gear and present the newest products.
Contact:
Rasmus Bech
Phone: +45 40 35 03 73
rasmus@opdagverden.dk
Man
Woman
66 %
34 %
How old are you?
15-25
26-35
36-45
46-55
56-65
66-75
8%
17 %
29 %
25 %
17 %
4%
Where do you live?
Copenhagen Area
31%
Zealand (outside of Copenhagen)18%
Jutland (outside of Aarhus)28%
Aarhus and the Aarhus area
12%
Funen and the islands
8%
Abroad3%
Which activities do you
find interesting?
Trekking / Hiking
Kayaking
Mountain biking
Canoeing
Mountain climbing
Skiing, cross country
and touring ski
Skiing, alpine
Bicycle touring
Climbing
Diving
Adventure racing
Trail running
92 %
54 %
38 %
38 %
34 %
33 %
33 %
33 %
28 %
25 %
24 %
22 %
Every second year we make a magazine readership survey.
The latest one is from 2013 and you can find at
www.opdagverden.dk/mediainfo
Every second year we make a user survey for
www.opdagverden.dk – you can find the latest one from May
2014 at www.opdagverden.dk/mediainfo
Find a readership survey at
www.opdagverden.dk/mediainfo
2
MEDIA INFO & RATE CARD 2016
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OPDAG VERDEN
QUALITY READING EXPERIENCE – Every time
Opdag Verden publishes personal, down to earth features, guides and interviews with excellent photos that inspire the readers to pack their own backpacks, kayaks or touring bikes.
We test gear, give practical advice about avoiding mosquito bites and blisters and about how
to make the best of your gear. We meet the adventurers who venture out on wild expeditions
to the remote corners of the planet. Opdag Verden fascinates, inspires and equips the reader
to go on their own adventures.
The Wild Adventure
Bicycling across the frozen Lake
Baikal in minus 37 degrees Celsius,
floating in a homemade raft in to
the heart of the Amazon, walking
and packrafting across Alaska solo.
In every edition of Opdag Verden
we write about wild expedition to
places where only very few people
will ever go.
Detailed guides and inspiration
Our goal is to present trips to the readers that they go on
after reading about them in the magazine. That’s why we run
inspiring, well photographed guides that takes the reader off
the couch and into the world.
Tent & Stove
Comfortable trips
Stories
about
trips,
where
everything is packed in the backpack, kayak or bicycle panniers.
It’s about experiences in nature,
nights in the tent and cooking
under the stars – pure inspiration for the next trip whether it’s in
Norway or Denmark, Canada or
Argentina.
Everything from hut to hut
walking in the Alps to day
trips on cross country skis
with a cabin waiting at the
end of the day – inspiration for trips where the day
is spent in nature with a day
pack and the night is spent in
a soft bed after a good meal.
Contact:
Rasmus Bech
Phone: +45 40 35 03 73
rasmus@opdagverden.dk
Find a readership survey at
www.opdagverden.dk/mediainfo
3
MEDIA INFO & RATE CARD 2016
OPDAG VERDEN
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Knowhow and practical tips
Not only do we inspire the reader where to go, we
also equip them with the knowledge of how to
go and to make the experience as good and safe
as possible. We run stories with advice on how to
avoid blisters, avoid mosquito bites, staying warm
in the sleeping bag at night, secure safe, drinkable
water when hiking and much more.
Cultural trips
Active trips in areas with exciting culture. Walking in the highlands
of Vietnam, on ancient Inca trails in Peru or tea house trekking from
village to village in Nepal – these are the stories for the readers who
want to learn more about the world and its people while they trek,
bike or paddle through it.
Cool gear and exciting
products
We write about new and classic
gear so the readers can keep updated.
Gear tests
Our team of experienced outdoor experts
brings the products out on the trails, when
we test gear to help the readers chose what’s
right for them.
Editorial content – This is how it works
If you as an advertiser are interested in getting your products covered
or tested, you just have to contact us. Together, we will figure out
what is interesting for the readers. Would you like to have your products tested, we have a test team that will take the gear on a trip with
them. You can’t influence the result of the test – if the product is given
a lower grade it will still be published in the magazine. Our mantra is
respect – respect for each other, the reader, the magazine and the advertiser. It has happened more than once, that we have sent a product
to a second test person to see whether the result differs significantly.
News
If you are interested, contact: Rasmus Bech, phone +45 40 35 03 73,
rasmus@opdagverden.dk
We keep track of news stories from around the
world and write about new, exciting trips offered
by Danish travel agencies.
Contact:
Rasmus Bech
Phone: +45 40 35 03 73
rasmus@opdagverden.dk
Find a readership survey at
www.opdagverden.dk/mediainfo
4
MEDIA INFO & RATE CARD 2016
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RC
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OPDAG VERDEN
+
VA ND RIN G
Fri luf tsl iv
DISTRIBUTION
ka jak
GR EJ
VERDEN
MAGASINET OM FRILUFTSLIV OG
Udstyr
testet på
tur
DKK 59,90
OPDAG
EVENTYR
HAVKAJAK
FILIPPINERNEI
VANDRING
GRAN CANA PÅ
RIA
SUBSCRIPTION / MEMBERSHIP
Opdag Verden has a very dedicated readership and membership base. In 2013
we started a membership club. The Adventure Club arranges activities for Opdag
Verden’s members such as trips and courses in partnership with our advertisers.
Vælg
det rigtig
e
TELT
10 VILDE
TIL TURE
N
00056
BK returuge 03
kr. 59,90
NR. 56 NOVEMBER 2014 KR. 59,90 BK 27.11.2014-14.01.2015
Opdag Verden is distributed via most of the kayak and outdoor stores across the
country – for example chain stores Spejder Sport, Friluftsland and Eventyrsport.
In the stores you will receive an issue of Opdag Verden when you shop for over
500 DKK. Find a list of stores at www.opdagverden.dk/magasinet/forhandlere.
27.11.2014 - 14.01.2015
5 703143 600193
OUTDOOR STORES
TREKS
+
VAN DR ING
KA JAK
OPDAG
EVENTYR
8 VANDRETU
RE
I YOSEMITE
HAVKAJAK I
GRØNLAND
VANDRING I
VINDISTRIK
TER
TEST:
43 frysetørrede
retter
side.indd
kr. 59,90
01_OV57_For
29.01.2015 - 25.03.2015
00057
BK returuge 13
NR. 57 FEBRUAR 2015 KR. 59,90 BK 29.01.2015-25.03.2015
5 703143 600193
TURE TIL
PÅSKEN
+
·
VAN DR ING
OPDAG
1
VERDEN
MAGASINET OM FRILUFTSLIV OG
25
råd til en
lettere
PÅ TOPPEN
AT
AF MT. ARAR
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30 RÅD TIL EN
ÆKK
PAKKE RYGS
ERTURE
4 SENSOMM TÆT PÅ
side.indd
01
kr.
BK
93
1
06
00
48
,90
5
.201
5.11
59
ruge
retu
11.34
NEW ZEALAND
·
Læs om
∞
Kajak: Norge MAD: Gourmet
på tur Vandring: Island, Sverige,
Frankrig, Schweiz, Italien, Indonesien
, New Zealand
GREJ: Tests
1
1
11.2
ARGENT
11/05/15
11.15
∞
·
Læs om
ina
gent
al & Ar på tur
n, Nep
zza
, Italie MAD: Pi pakning
Østrig
r&
SA
land, rkiet & U s, omtale
sk
, Ty
Ty
Test
Norge PTURE:
08.36
14/08/15
GREJ:
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TO
NDRI
VA
.2015
0
.2015-14.10
kr. 59,9
BK 03.09
15
KR. 59,90
0.20
60
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returu
43 6
BK
14.1
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NR. 60
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kr. 59,90
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9/15
29/0
09/03/15
∞
GR
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Udstyr
testet på
tur
PÅ LANGS AF
28.05.2015 - 02.09.2015
på tu
Læs om
DKK 59,90
15
BK returuge 36
14
15
15-2
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0.20
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15.1
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0 BK
15
59,9
5 KR.
ER 201
TOB
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03
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NR.
15
PIZZA
r
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3 NORS
FJORDE I KA KE
JAK
PÅ VULKANER
INDONESIENI
HYTTE TIL HY
TTE
I ALPERNE
råd til de
rette
Lav
01_OV60_For
Contact:
Rasmus Bech
Phone: +45 40 35 03 73
rasmus@opdagverden.dk
EVENTYR
STØVLE
R
NR. 59 JUN-AUG 2015 KR. 59,90 BK 28.05.2015-02.09.2015
m
o
Læs
O
SKIT
Tilmeldt FMK – Specialmediernes oplagskontrol
VERDEN
1
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5 703143 600193
∞
·
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Wales, Canada
Kajak: Danmark & Sverige Mountain
biking: Marokko
DKK 59,90
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MAGAS
01_OV6
NR. 58 APRIL 2015 KR. 59,90 BK 26.03.2015-27.05.2015
EI
3 TUR
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FRIEN CYKEL
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26.03.2015 - 27.05.2015
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5 703143 600193
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11.39
4 FORÅRSTU
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SVERIGE
MAROKKO PÅ
MOUNTAINB
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RYGSÆK
CIRCULATION: 15.000
14/01/15
GR EJ
EVENTYR
YOUTH
Opdag Verden is distributed via Folk High Schools focusing on sports, outdoor
and adventure like Oure, Århus, Gerlev and Viborg, and also outdoor educations
like Paul Petersen and DGI Karpenhøj.
∞
Læs om
KA JAK
Vandring: Frankrig, Italien, Spanien,
Mo un tai Tyrkiet & USA
iki ng
Kajak: Grønland & Sverige nb
Ski: Svalbard
Cykling: Jorden rundt
DKK 59,90
1800 different waiting rooms get Opdag Verden for the “customers”. Since a family doctor typically have somewhere between 1500 and 2000 patients in all
ages per month, Opdag Verden is presented to somewhere between 2,7 and 3,6
million people a year.
∞
GR
DKK 59,90
MAGASINET OM FRILUFTSLIV OG
WAITING ROOMS
CY
·
Læs om
VERDEN
In 2015 we start to distribute magazines to kayak and climbing clubs. In Denmark, there is about 200 kayak and climbing clubs that will get magazines for the
members on a rotating basis.
fra
SOS ldvi
ken
mar
SK I
EJ
Nepal, Peru, USA, Australien, Kina,
Vælg den
Canada, Bhutan Kajak: Filippinern
e Ski: Norge
rigtige
Bjergbestigning: Tibet brænder
Vandring: Alperne, Patagonien,
CLUBS
K LI N G
SKI & SAIL
I NORGE
1
Find a readership survey at
www.opdagverden.dk/mediainfo
5
MEDIA INFO & RATE CARD 2016
CI
RC
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.0 TI
00 ON
OPDAG VERDEN
ADVERTIsEMENT INFORMATION
Sizes and prices
Spread – two pages to the edge
Size 420 x 280 mm + 5 mm for trim
Price € 1.990
Full page to the edge
Size 210 x 280 mm + 5 mm for trim
Price € 1.190
Half page spread
Size 420 x 137 mm + 5 mm for trim
Price € 1.190
Additional pricing
Special placement 10%
Back page25%
Discounts
Half page horizontal
Size 200 x 132 mm
Price € 650
Half page vertical
Size 97 x 270 mm
Price € 650
Quarter page
Size 97 x 132 mm
Price € 390
Introductory discount
Frequency discount
+
First insertion 10%
2 insertions
10%
3 insertions
12,5%
4 insertions
15%
5 insertions
17,5%
6 insertions
20%
VA ND RIN G
OU TD OO R
OPDAG
EV EN TY R
GR EJ
DKK 59,90
VERDEN
MAGASINET OM FRILUFTSLIV OG
EVENTYR
2016 ISSUES
No
01_OV60_Fo
rside.indd
1
kr. 59,90
00060
February 1.
March 14.
May 4.
August 8.
September 19.
November 7.
på tur
BK returuge 42
February 25. April 14.
June 2.
September 1.
October 13.
December 1.
Lav
PIZZA
03.09.2015 - 14.10.2015
Deadline
NR. 60 SEPTEMBER 2015 KR. 59,90 BK 03.09.2015-14.10.2015
March
April
June
September
October
December
Publication 5 703143 600193
OV no. 63 OV no. 64
OV no. 65
OV no. 66
OV no. 67
OV no. 68
PÅ TOPP
AF MT. ARAR EN
AT
30 RÅD TIL
AT
PAKKE RYGS
ÆKKEN
4 SENSOMM
ERTURE
TÆT PÅ
trekking i
ARGENTINA
·
Læs om
∞
VANDRING: Norge, Tyskland, Østrig,
Italien, Nepal & Argentina
TOPTURE: Tyrkiet & USA MAD:
Pizza på tur
GREJ: Tests, omtaler & pakning
14/08/15
08.36
Ver. 1. okt 2015
Contact:
Rasmus Bech
Phone: +45 40 35 03 73
rasmus@opdagverden.dk
Find a readership survey at
www.opdagverden.dk/mediainfo
6