Aviawest Vega Proposal 2008 - Template

Transcription

2007 Results
Cycling Sponsorship
Proposal
2008
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Jeff Clarkson: Gold Medal, Canadian National MTB
Championships, Junior 17-18
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Kjersten Lone: Silver Medal, Canadian National MTB
Championships, Women U17
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Evan Flater: Bronze, Canadian National Road
Championships, Junior
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Nick Hamilton: 3rd Place, Yaletown GrandPrix, Men Cat 3
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Matt Cottrell: 9th, Yaletown Grand Prix, Pro Men
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Craig Ritchey, 1st Place, BC Cup Kamloops, Pro Men
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Jeff Clarkson, 1st Place, BC Cup Kamloops, Junior Men
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Evan Flater, 3rd Place, BC Cup Kamloops, Junior Men
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Kurtis Vallee, 1st Place, Atomic Road Race, Junior/Cat3
Men
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Nick Hamilton, 2nd Place, Atomic Road Race, Junior/Cat
3 Men
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Jeff Clarkson, Gold Medal, Provincial Road
Championships, Junior Men
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Annie Ewart, Silver Medal, Provincial Road
Championships, Junior Women/Cat 4.
AVIAWEST – Rocky Mountain Bicycles
SPONSORSHIP PROPOSAL
CONTRIBUTORS
Jon Watkin, Steve Lund, Ed Welwood, Jim Pearson
Join the Winwww.aviawest-rmb.com
ning Team!
LAYOUT
Jon Watkin
PHOTOGRAPHS
Greg Descantes - www.descantes.com
Introduction
Dear Cycling Supporter,
THE 2008 SEASON
presents the opportunity for Team Aviawest Cycling Team to
continue to ride a trend of excellence in racing, a positive impact on the local community, and
an effective return on investment for key supporters. Within the world of competition, youth
cycling development is gaining importance serving as a springboard for many aspiring
professional cyclists. Our cycling team has both benefited and contributed to this growth and
during the past year our racers yielded impressive results for the season. These include
Canadian National Champion (Male Junior MTB), BC Provincial Road Champ (Male Junior), Silver
medal (CAN MTB NATS, Female Junior), and Bronze Medal (CAN Road NATS, Male Junior).
Team Aviawest needs your support to fulfill its commitment to developing young athletes.
Funds raised in support of Team Aviawest will be used primarily in support of our elite team of
young racers and to support our development team of young riders, to offset the cost of team
cycling clothing, specialized cycling equipment and expenses to travel to competitions.
Support will also be given to enthusiastic young athletes who may not have the financial means
to participate otherwise (equipment, travel, entry fees etc.).
Many of our young riders have been involved in various junior Canadian National Team Projects
and have had the opportunity to compete on a global platform. The upcoming season looks
promising as we return three of four riders that went to nationals and are gaining several riders
that are in the Elite Category. With these riders along with those developing we will be in top
contention for both provincial and national titles.
Equalling our successes on the roads of BC and all over the country was our club becoming a
non-profit society benefiting young aspiring athletes who dream of competing in Europe and
making it to the Olympics or Tour de France.
Cycling is steadily becoming a prominent sport in Canada, and as this occurs, the Aviawest
Cycling Team is steadily becoming a force to reckon with within the Elite ranks. We appreciate
your interest in sponsorship, and welcome you to take a few minutes to look through our
sponsorship packet.
Steve Lund
Sport Director – Head Coach
Aviawest Cycling Team
www.aviawest-rmb.com
Become a Supporter
Team Aviawest needs your support to fulfill its commitment to developing young athletes. Competing at the highest
level of requires specialized equipment and involves a great deal of travel to attend major competitions important for
athlete development and also selection to Provincial and National teams.
How can Team Aviawest help you?
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Prime logo placements on Team Aviawest clothing, website and team vehicle, which translates into rolling
billboard advertising whenever the team competes, trains or travels.
High logo exposure through athletes wearing logo gear during training, School Races, Club Races, Provincial and
National level races in Victoria and across BC.
Team Aviawest members win races, and stand atop the podium in the team jerseys at almost every race we
attend.
Exposure of your company’s name, products and services through visibility at our premier cycling event this
summer. This includes signage and public announcements. (Tentatively scheduled for June 2007)
Web site link and access to prime advertising space on the Team Aviawest web page.
Exposure through press releases with your company name listed as a sponsor (The team is run by an experienced
coach and manager, and will utilize the talents of a media person to keep the team in the news throughout the
region, and will highlight your company in releases in your location.)
Regular updates from Team Aviawest members.
Regular circulation of Team Aviawest photos and current events.
We will supply either a Team Aviawest picture or jersey to show off at your place of business exclaiming your
commitment to promoting healthy, active, drug-free lifestyles in youth.
Team Aviawest will represent a wholesome and positive image and add value to company promotions. The team’s
successes are shared not only with the companies who sponsor us, but also with the customers who purchase from
the companies. The athletes’ victories, and their challenges, are inspiring for the consumer and often translate into
consumer support of the sponsoring companies.
In addition, Aviawest, our title sponsor, will provide supporting cash sponsors with accommodations at their many luxury
resort locations.
History
Our Team History
Team Aviawest is the evolution of the Aviawest Cycling Club, the
TeenSpeed Cycling Team, and Team Kappa.
Team Kappa has been the premiere woman’s cycling team in
Western Canada. It was formed in 2001 to provide opportunities
for young women making their transition from junior to senior.
The goal of the team was always to grow with the riders, providing
the support they need as their careers develop. We have
accomplished this beyond our wildest expectations with Team
Kappa riders winning World and National Championship titles and
representing Canada at the Paralympic Games, Road and Mountain
Bike World Championships.
TeenSpeed is a Victoria based youth cycling club formed in 2000
that trains and competes year-round in Road Racing, Track Racing
and Mountain Biking. TeenSpeed riders have consistently been the
top finishers in all levels of racing in BC and in Canada. Many of
them have competed as members of the Canadian National Team
and BC Provincial Team at international junior races, Western
Canada and Canada Games. Some of TeenSpeed’s top riders are
finishing their teen years and are now racing at much higher levels
of competition.
The Aviawest Cycling Club is a club of 30 masters cycling and fitness enthusiasts eager to support and foster the development of
young riders and racers. They are “network hubs” in our community and great supporters of the team as community leaders &
professionals, former provincial, national team and world champion athletes, and active masters’ athletes.
TeenSpeed and Team Kappa were both formed by Steve Lund, a former Canadian National Team Coach who saw a major deficiency in
support and quality coaching for young and developing riders. It was Steve’s passion and commitment to helping young riders that saw
these programs excel and attract the support of some of Victoria’s top cycling minds. With a much broader management team and
many club level volunteers now in place, our goal is to continue to build the program and develop a top level team to support the
team’s many talented young riders pursue their goals of racing the highest level of the sport.
Vision and Mission
Vision Statement
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By 2009 to achieve UCI Continental Team status and expand our race program to include events throughout North
America
By the year 2012 we aim to have developed the top North American Trade Team.
By 2017 we will have developed a UCI Trade Team which competes in events such as the Tour de France and Paris
Roubaix.
Our Mission
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We introduce competitive cycling to young adults and youths to develop cycling talent.
We lead healthy, active lifestyles, exercise regularly, and respect the environment in which we live.
The Team is composed of 3 groups, with the focus on youth development. The squads are outlined to be as follows:
Elite Team, Development Team, and Club.
Aviawest RMB rider Matt Cottrell negotiates a corner at the Yaletown Classic in Vancouver BC.
- Photo Courtesy of Greg Descantes
Elite & Development
Team
Team Aviawest Elite will compete in both Road and Mountain Bike Racing, primarily in BC, western Canada and the
Pacific NW, but also across Canada, in Ontario, Quebec and Alberta, at major events such as the Canada Cup MTB series,
National Championships and World Championships.
Elite Team:
No age limit. Priority given to junior/espoir riders with most potential.
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10 -12 riders
Cat 2 rider and above or juniors (Cat 3 road, Expert MTB) competing at the top Provincial
and National level.
Riders will participate in fundraising/charity rides and other team required fundraising
events, each rider will meet the clothing requirements for wear/use and return required
equipment at the end of the season
Each member will abide by Team Aviawest code of conduct
Note: there is no age limit criteria for Elite Team riders although priority will be given to riders
with potential to reach National Team status.
Team Aviawest Development will compete in both Road and Mountain Bike Racing,
primarily in BC, western Canada and the Pacific NW.
Development Team:
Open only to U23 riders
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Riders for this team are participating in Aviawest TeenSpeed development program
Riders will participate in fundraising/charity rides and other team required fundraising
events
Each rider will meet the clothing requirements for wear/use
Each member will abide by Team Aviawest code of conduct
Elite Aviawest RMB rider Nic Hamilton
Aviawest – RMB Club
The Aviawest Club is a base club of ~30 masters cycling and fitness enthusiasts eager to support and foster the
development of young riders and racers.
They are “network hubs” in our community and great supporters of our sponsors. They include: IT professionals,
Physiotherapists, Geographical Information Systems Consultants, City of Victoria Engineers, Electricians, Software
Consultants, Nurses, Landscapers, Business Owners, BC Government Employees, Aviation Engineers, Business Analysts,
Project Managers, Entrepreneurs, Construction Managers and other active citizens in the community.
The Aviawest Club is open to any and all persons. Participation at any level is encouraged and desired.
Members are encouraged to actively participate and volunteer at various Aviawest Team functions and fund raisers.
Some members are actively involved in the administration of the team/club and devote their energies to making it the
success that it currently is.
Cycling Program
Team Aviawest will compete in both Road and Mountain Bike Racing, primarily in BC, western Canada and the Pacific
NW, but also across Canada, in Ontario, Quebec and Alberta, at major events such as the Canada Cup MTB series, National
Championships and World Championships.
Road - Major Races
Race the Ridge Stage Race, Maple Ridge BC
Atomic Road Race, Abbotsford BC
Enumclaw SR, Seattle WA
Victoria Cycling Festival, Victoria BC (Bastion Square Grand Prix)
Sidney Twilight Criterium, Sidney BC
Provincial Road Championships, Vancouver BC
National Road Championships, Quebec City, QC
BC Super Week (White Rock, Gastown, Delta SR)
Provincial TT Championships, Squamish BC
BC Cup SR, Kelowna BC
MTB - Major Races
Cow Trail Classic, Merritt
Rat Race, Sunshine Coast
Provincial MTB Championships, Mission
National MTB Championships, Sun Peaks
Whistler Canada Cup, Whistler
Mt Washington Canada Cup, Mt Washington
Hardwood Hills Canada Cup, Toronto
Mount Tremblant Canada Cup, Quebec
Test of Metal, Squamish BC
Mt Washington BC Cup, Mt Washington
Bastion Square Grand Prix – Local event has attracted 5000+ spectators every year
Each race that is attended by Team Aviawest will attract media
such as newspaper, magazine publications, radio and TV.
Thousands of Spectators throng to these events to see these
athletes competing at the highest level.
Sponsors will be invited to attend these events to witness the
action and to also interact with the riders that are representing
them.
Exposure
Sponsoring a cycling team is a unique yet cost effective way to advertise your business.
Consider approximately 60 riders wearing the clothing whenever on the bike year-round. In most cases, riders will be training in groups of 15 to
20, providing a great visual impact of group of matching riders.
Add exposure of wearing clothing on podium and winning races!!
Add media exposure for media, Newspaper, TV, Radio
Consider the math:
•Riding 150 – 200 days / year…..3-4 hours per day, equals a maximum of approx. 292,000 hours of exposure
•To estimate from 20 Cycling Events for the 2007 Calendar, each attracting approximately 3000+ spectators per event
=
60,000+ spectators who will see your logo and familiarize themselves with your brand.
•Ongoing exposure from wearing clothing.
High quality material means clothing will be worn for many years.
Compare our cost of that kind of exposure to traditional advertising channels such as print, radio,
and TV.
We can provide added value market your product by distributing brochures or pamphlets at races and events as well as providing you the
opportunity to have prime positioning for our website and to have signage on display for our hosted cycling event in Summer 2007.
Winning
The most effective way that we can give our sponsors exposure is to win races. This will put the rider,
team, and sponsor in the limelight and create a high dollar equivalent in advertising. Winning races
ensures coverage by media attending these events, whether it is an article in the newspaper or an
interview on television. Sponsor logos will be highly visible during these moments.
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Sponsorship
Opportunities
Gold Level - $20,000 - $25,000
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Primary display of your company name and logo on team clothing; Jersey, shorts, jacket, Vest, Skinsuit.
Prime positioning of your company name/logo on team vehicle
Prime positioning of your company name/logo on 3ft x 8ft Signage at hosted cycling event, Public
announcements by race announcer promoting your business.
Recognition of your support in all team press releases and correspondences
Logo placement and acknowledgment on Team Aviawest web page
Link to your company website
Team Aviawest picture and jersey to display
Ongoing appreciation and updates from the members of Team Aviawest
Silver Level - $15,000 - $19,000
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Display of your company name and logo on team website and team vehicle
Sponsor Receives
Courtesy of Aviawest
One Week's
accommodations in a One
Bedroom Condominium
valued at $1500- $3000
through Aviawest in
Mexico, Hawaii, Spain,
Canada or USA. (ask for
details)
Company name/logo positioned on the underarm side panels or shoulders of jersey
Prime positioning of your company name/logo at hosted cycling event.
Team Aviawest picture to display
Ongoing appreciation and updates from the members of Team Aviawest
4 Nights in a One Bedroom
Suite at an Aviawest
Resort property in
Vancouver, Victoria or
Parksville – Valued at
$500 - $1000
Bronze Level - $10,000 - $14,000
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Logo placement on helmet or socks
Team Aviawest picture to display
Ongoing appreciation and updates from the members of Team
Donation, Equipment, or In Kind
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Logo Placement and acknowledgment on Team Aviawest web page with weblink
Equipment visibility during training rides and racing events
2 Nights in a One Bedroom
Suite at an Aviawest Resort
property Vancouver,
Victoria or Parksville –
Valued at $250- $500
Refer to Appendix 1.1
for Logo Positioning
Meet the Coach
Management
Steve Lund – Co-Founder, Sport Director & Coach
Steve Lund is one of the few NCCP (National Coaching Certification Program) Level 4 Certified
Coaches and NCCP Master Course Conductors in Canada, graduating from the University of Victoria's
National Coaching Institute in 1998. A former Canadian National Cycling Team and Canadian Olympic
Triathlon Team Cycling Coach, Steve has been coaching full time since 1994. Many of Steve's
athletes have represented their country at the Olympics, World Championships, Pan American
Championships, World Cups and World Master's Championship events with numerous wins and
podium finishes.
Career Highlights
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NCCP Certified Level 4 Cycling Coach, Graduate of University of Victoria National
Coaching Institute 1998
Coach to athletes winning over 50 Canadian Championship medals, numerous Canadian
National Championships, Pan American Championships, UCI Masters World
Championships and Olympic Championship.
2004 Canadian National Triathlon Center, Olympic Team Cycling Coach
2003 Coach of the Year, Coaches Association of BC
Canadian National Cycling Team Coach, 1997-2000
Canadian National Team Coach 1998 Commonwealth Games, 1999 Pan Am MTB
Championships and numerous other international competitions
Coached or competed at over 30 Canadian National Cycling Championship Events
Alberta Provincial Cycling Team Coach, 1994-1997
Juventus Cycling Team Coach, 1990-1994
Author of the NCCP Level 2 Mountain Bike Coaches Manual
NCCP Master Course Conductor
Instrumental in creating the first ever NCCP Canadian Mountain Bike Coaching Program and Manual
Co-author of the Canadian Cycling Association Athlete Development Model, 1998
Meet the Team
Meet the Team
Jim Pearson – CEO of Aviawest & Co-Founder of Team Aviawest
Jim has a passion for cycling and believes in the positive benefits
cycling has in the community. He serves as CEO of Aviawest, which
has more than 250 employees in Victoria, Vancouver, Nanaimo and
Nanoose Bay BC. He enjoys cycling, running, swimming, skiing and
has been competing in triathlons, multi-sport events and cycling
since 1985. Jim founded the Aviawest Cycling Club and co-founded
Team Aviawest with Steve Lund. Jim brings strong business
experience and clear vision and long-term commitment & planning
for the Aviawest Cycling group.
Jon Watkin – General Manager, Sponsorship & Marketing
Jon brings 15 years of experience as both a former Cat 1 Road
Racer and an active supporter and organizer of cycling events in
British Columbia. He was the director of the Times Colonist
Cycling Festival in 2002 and 2003 and has been involved in the
bicycle industry for most of his working career. Jon currently
holds a Bachelor of Commerce from Royal Roads University and is a
regional inside sales representative for Schneider Electric.
Ed Welwood – Club President
to watch the Tour de France to going to Tuscany to
cycle and sample the sights, sounds, and tastes of Italy.
Ed’s passion cycling has made him the obvious choice to
manage the club and to be tasked with encouraging
people to join the club as well.
L to R: Jim Pearson, Steve Lund, Ed Welwood, Jon Watkin
Photo Courtesy of Matt Savage
Meet the Elite Team
Team Budget
Race Fees & Entry Fees (10 racers)
Annual Team License 1 =
Individual License ($100.00) 10 =
Entry Fees: ($50 per race, 15 races each) 750 =
$350.00
$1000.00
$7500.00
$8,850.00
$30,000
$30,000.00
$1,650.00
$1,000.00
$1,500.00
$750.00
$1,500.00
$600.00
$500.00
$1,350.00
$150.00
$750.00
$600.00
$10,325.00
$17,550
$17,550.00
$500.00
$1000.00
$500.00
$250.00
$1000.00
$ 3,250.00
Bicycles
Full Carbon Bike with Dura-Ace. Est. at $3000 x 10 =
Team Uniform/Clothing
Jersey ($55.00) 30 =
Long sleeve Jersey ($67.00) 15 =
Shorts ($50.00) 30 =
Windbreakers ($50.00) 15 =
Cycling Shoes ($100.00) 15 =
Arm Warmers ($30.00) 20 =
Leg Warmers ($25.00) 20 =
Helmet ($90.00) 15 =
Socks ($5.00) 30 =
Glasses: ($50.00) 15 =
Gloves ($20.00) 30 =
Travel Expenses
(Travel to mainland based on 10-12 riders and 1 staff, 2 vehicles
(one over height) for 17 events on the 2007 Race Calendar.)
=
Administrative/other Expenses
Color Copies/mailings and other: =
Team vehicle graphics, =
Sponsor appreciation (framed team photos)=
Club affiliation =
Misc, (race food, on site costs)=
TEAM BUDGET
Total for 2007 =
$70,000.00
Contact Us
Need more information, or if you have any questions, please do not hesitate to contact us:
Steve Lund
Sport Director, Team Aviawest
3380 Joyce Place
Victoria, BC
V9C 2G6
250-883-1949
steve.lund@Aviawest .com
Jim Pearson
CEO, Aviawest Resorts Inc.
747 Fort Street, 7th Floor
Victoria BC V8W 3E9
Canada
C 250.514.4773
jim.pearson@Aviawest .com
www.Aviawest .com
Thank you for your interest!!
Sponsorship
Availability
Gold Level – 2 Openings
Donation or In Kind Consideration
$_______
Aviawest – Title Sponsor
$25,000
$_______
RMB – Co-Title Sponsor $20,000
$_______
$_______
Silver Level – 2 Openings
$_______
$_______
$15,000
$_______
$15,000
$_______
$_______
Bronze Level – 4 Openings
$_______
$_______
$10,000
$_______
$10,000
$_______
$10,000
$10,000
$_______
$10,000
Clothing Positioning
Appendix 1.1 – Jersey
Appendix 1.2 – Shorts
Appendix 1.3 – Leg Warmers
Appendix 1.4 – Arm Warmers
Appendix 1.5 – Booties

Aviawest Vega Proposal 2008 - Template

Transcription

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