First 100 days of the new OMB Chairman

OPTICAL MEDIA BOARD
F IRST
100
D AYS
OF THE N EW
OMB C HAIRMAN
and
CEO
In commemorating his first 100 days in office, Optical
Media Board Chairman and CEO hereby releases the
following report detailing significant and immediate
progress made toward delivering a piracy-free Philippines
where Intellectual Property Rights ultimately matters. The
Chairman has advanced an aggressive and proactive
agenda anchored on a three-year road map
ROAD MAP 2016 - 2019
•
•
•
F I R S T 1 0 0 D AY S O F T H E N E W
O M B C H A I R M A N a n d C E O
Chairman Adriano, providing strong
leadership, has been nothing but intensely
focused on these key areas as well as on urgent
and emerging issues on piracy and anticounterfeiting.
“We’re setting a strong
foundation for the next three
years of progress.”
Institutionalization of a comprehensive
performance management system for
the OMB
F I R S T 1 0 0 D AY S O F T H E N E W
O M B C H A I R M A N a n d C E O
Institutionalization of a comprehensive performance
management system for the OMB
The Optical Media Board,
in partnership with Institute for
Solidarity in Asia, revisited its strategic
and operational plans, successively
re-aligning the focus in accordance
with the new directions of the agency.
F I R S T 1 0 0 D AY S O F T H E N E W
O M B C H A I R M A N a n d C E O
2 0 1 6 S T R AT E G I C
PLANNING WORKSHOP
OMB Strategic Planning thru the Philippine
Governance System with the assistance of
Institute for Solidarity in Asia, Inc.
 Identify Strategic Focus, Strategy
Mapping
 Score carding, Strategic Initiatives
and Operational Planning
F I R S T 1 0 0 D AY S O F T H E N E W
O M B C H A I R M A N a n d C E O
Complied with all the required Civil Service Commission’s (CSC)
machineries thus being accredited by the CSC as a
Level 2 Regulated Agency.
Hired new personnel
 Executive Director
 Chief Administrative Officer
 Legal Assistant II
 Administrative Officer I
F I R S T 1 0 0 D AY S O F T H E N E W
O M B C H A I R M A N a n d C E O
TEAM BUILDING
A Team Building Workshop
was held to assess and
process competencies,
increase effectiveness and
improve camaraderie of the
entire OMB workforce.
F I R S T 1 0 0 D AY S O F T H E N E W
O M B C H A I R M A N a n d C E O
More trainings, workshops and seminars have
been made available to OMB personnel.
Trainings & Personnel Development
 Servant Leadership
 The Leader in Learning Organization
 Mentoring and Coaching
 Program Course Design and Development
 Phil. Public Sector Accounting Standards
and the Revised Chart of Accounts
F I R S T 1 0 0 D AY S O F T H E N E W
O M B C H A I R M A N a n d C E O
Revisiting the charter, related laws,
and their derivative circulars to
propose possible amendments and be
attuned to the latest technological
advancements
F I R S T 1 0 0 D AY S O F T H E N E W
O M B C H A I R M A N a n d C E O
Revisiting the charter, related laws, and their derivative circulars
to propose possible amendments and be attuned to the latest
technological advancements
 A Technical Working Group was created to draft and formulate
the new law to expand and delineate the powers of the
Optical Media Board. The new law shall be created in
response to the advent of progressive technology specifically,
digital media.
 Implementation of six (6) new Memorandum Circulars to
augment the existing Implementing Rules and Regulation of
Republic Act 9239, also known as the Optical Media Act of
2003.
F I R S T 1 0 0 D AY S O F T H E N E W
O M B C H A I R M A N a n d C E O
MEMORANDUM CIRCULAR NO. 2016-001:
Regulation of Hard Disk Drives and Optical Media Writers / Drivers
MEMORANDUM CIRCULAR NO. 2016-002:
Payment of Clearance Fees with Legal Services Division for Permit Application
MEMORANDUM CIRCULAR NO. 2016-003:
Surcharge Imposed On Applicants Who Renew Their Licenses beyond the Expiry Dates
MEMORANDUM CIRCULAR NO. 2016-004:
Procedures Concerning the Closure of Establishments Engaged in the Importation,
Acquisition, Sale or Distribution of Optical and Magnetic Media in All Forms as well as
Manufacturing Equipment
MEMORANDUM CIRCULAR NO. 2016-005:
Regulation of Printing With Respect to Optical and Magnetic Media Including Its
Accessories, Add-Ons, and Supplements
MEMORANDUM CIRCULAR NO. 2016-006:
Prohibition against Brokers. Middlemen in Filing Applications with the Optical Media Board
F I R S T 1 0 0 D AY S O F T H E N E W
O M B C H A I R M A N a n d C E O
Intensification of the campaign against
violations of RA 9239 and related laws,
in the areas of enforcement, licensing,
and advocacy.
F I R S T 1 0 0 D AY S O F T H E N E W
O M B C H A I R M A N a n d C E O
Intensification of the campaign against violations of RA 9239 and
related laws, in the areas of enforcement, licensing, and
advocacy.
 New partnerships were made with international and local
Intellectual Property Organizations:
 Women in IP (W in IP)
 Intellectual Property Association of the Philippines (IPAP)
 Association Internatinale pour la Protection de la
Propriété Intellectuelle (AIPPI)
 International Anti-Counterfeiting Coalition (IACC)
 Forthcoming collaboration with Content Overseas
Distribution Association (CODA) Japan and Imagica Japan.
F I R S T 1 0 0 D AY S O F T H E N E W
O M B C H A I R M A N a n d C E O
Intensification of the campaign against violations of RA 9239 and
related laws, in the areas of enforcement, licensing, and
advocacy.
 Initial communication with Toronto Police Service,
Specialized Criminal Investigations-Sex Crime.
 Partnership Invitation by International Quality &
Productivity Center’s Anti-Counterfeiting and Brand
Protection Solutions Industry.
 Proposed MOA with the Korea Copyright Commission
F I R S T 1 0 0 D AY S O F T H E N E W
O M B C H A I R M A N a n d C E O
T H E AT R E M O N I TO R I N G O F
FOREIGN FILMS
 Intensified theater monitoring in partnership with:
 Star Cinema
 Warner Bros. (F.E.) Inc.
F
1 0 0 D AY S O F T H E N E
OMB CHAIRMAN and CEO
I R ST
W
The Philippines maintains its impressive status in the
2016 Special 301 Report (dated April 2016), by the
Office of the United States Trade Representative, for
the 3rd consecutive year.
The highly valued
international report recognized the Philippines as it
remains to be out of the Watchlist and
its continued improvements in the
Intellectual Property System
F I R S T 1 0 0 D AY S O F T H E N E W
O M B C H A I R M A N a n d C E O
The Enforcement and Investigation Division has directed
its focus on unaccustomed targets and activities, which,
for the previous years were not religiously inspected and
monitored, such as bookstores engaged in the sale of
optical media products and commercial duplication on
optical media by hospitals and medical centers;
inspections of PEZA locators involved in the
manufacturing of optical and magnetic media.
F I R S T 1 0 0 D AY S O F T H E N E W
O M B C H A I R M A N a n d C E O
C OM PA R ATIV E TA B LE OF
AC C OM PLISHM ENT
March - June
2015
Division
INSPECTION OPERATIONS (No. of
IO Served)
Enforcement and
Intelligence
Division (EID)
570
Optical Media Stalls (Metro Manila
and Provinces
Bookstores
Karaoke
Medical Institutions
March - June
2016
% of
Increase
655
621
15
10
9
Theater Monitoring
6
Foreign Films
Local Films
Estimated Number of Confiscated
Pirated Optical Discs
3
Estimated Value of Confiscated Items
(optical disc and accessories)
14.91%
3
618,036
725,913
17.45%
PhP216,321,100.00
PhP253,945,340.00
17.39%
F I R S T 1 0 0 D AY S O F T H E N E W
O M B C H A I R M A N a n d C E O
I N S P E C T I O N O P E R AT I O N C O N D U C T E D
I N M E T RO M A N I L A & P ROV I N C E S
F I R S T 1 0 0 D AY S O F T H E N E W
O M B C H A I R M A N a n d C E O
PRINTING PRESS
F I R S T 1 0 0 D AY S O F T H E N E W
O M B C H A I R M A N a n d C E O
MEDICAL INSTITUTIONS
F I R S T 1 0 0 D AY S O F T H E N E W
O M B C H A I R M A N a n d C E O
The Registration and Licensing Division has received an inflow of
new and renewing registrants representing various areas of the
industry which signifies the efficiency of its on-site registration
and awareness campaigns. The intensified drive has led to a
403.50% jump in renewal of licenses covering the same period
of 2015 vs 2016 (i.e., 57 renewals in March-May 2015 vs 287
renewals in March - May 2016). Significantly, the Import/Export
Permits issued on the same comparative period show a 9.95%
increase (201 permits issued on Mar-May 2015 vs 261 permits
issued on Mar-May 2016).
F I R S T 1 0 0 D AY S O F T H E N E W
O M B C H A I R M A N a n d C E O
C OM PA R ATIV E TA B LE OF
AC C OM PLISHM ENT
March - June
2015
Division
March - June
2016
% of
Increase
LICENSING UNIT
OPTICAL MEDIA ESTABLISHMENTS
REGISTERD AND LICENSED
NEW
RENEWAL
Registration and
INCOME
Licensing Division
REGISTRY UNIT
(RLD)
PERMIT ISSUED
PERMIT TO REPLICATE ISSUED
IMPORT / EXPORT PERMIT ISSUED
INCOME
333
73
57
287
403.50%
PhP1,427,436.85
PhP1,569,484.10
9.95%
240
202
201
261
PhP195,200.00
PhP194,400.00
F I R S T 1 0 0 D AY S O F T H E N E W
O M B C H A I R M A N a n d C E O
29.87%
W O R L D I N T E L L E C T UA L
P R O P E R T Y DAY
( R L D O N S I T E R E G I S T R AT I O N )
F I R S T 1 0 0 D AY S O F T H E N E W
O M B C H A I R M A N a n d C E O
R LD ON SITE R EGISTR ATION
F I R S T 1 0 0 D AY S O F T H E N E W
O M B C H A I R M A N a n d C E O
In 3 months, the Legal Division has resolved a number of administrative cases
and penalized entities for operating without the necessary licenses in violation of
the IRR of RA 9239, amounting to P840,000.00.
The Legal Division has also commenced criminal action against persons in
violation of the pertinent provisions of Republic Act 9239, otherwise known as the
“Optical Media Act of 2003”, to wit:
2 criminal charges were filed during the month of April:
Against ambulant vendors caught along Arayat St., Cubao, and
Against (4) employees of a printing press located in Tondo, Manila for
violation of RA 9239, specifically for the possession of optical media
accessories without the proper license and permit.
3 criminal charges were filed during the month of May:
Against the owners of the above-mentioned printing press;
Against ambulant vendors for violation of RA 9239 and Article 201 of the
Revised Penal Code, specifically the sale of pirated optical media which
included obscene material.
F I R S T 1 0 0 D AY S O F T H E N E W
O M B C H A I R M A N a n d C E O
C OM PA R ATIV E TA B LE OF
AC C OM PLISHM ENT
March - June
2015
Division
Legal Division (LD)
March - June
2016
% of
Increase
Clearance Issued
488
415
Admin. Cases
649
587
Criminal Cases
0
5
Clearance Fees
20,850.00
20,100.00
Administrative Penalty
10,000.00
F I R S T 1 0 0 D AY S O F T H E N E W
O M B C H A I R M A N a n d C E O
500%
810,000.00 8,000%
OTHER HIGHLIGHTS
F I R S T 1 0 0 D AY S O F T H E N E W
O M B C H A I R M A N a n d C E O
TURNOVER CEREMONY
F I R S T 1 0 0 D AY S O F T H E N E W
O M B C H A I R M A N a n d C E O
PL AQUE OF APPRECIATION GIVEN TO THE
OUTGOING B OA R D MEMB ER
D IR . TONY R EY ES
F I R S T 1 0 0 D AY S O F T H E N E W
O M B C H A I R M A N a n d C E O
MEETING with
OMB STAKEHOLDERS
F I R S T 1 0 0 D AY S O F T H E N E W
O M B C H A I R M A N a n d C E O
OMB 2016 SPORTSFEST
F I R S T 1 0 0 D AY S O F T H E N E W
O M B C H A I R M A N a n d C E O