DER SPIEGEL SPIEGEL ONLINE SPIEGEL TV - SPIEGEL

2012
DER SPIEGEL SPIEGEL ONLINE SPIEGEL TV manager magazin Harvard Business Manager KulturSPIEGEL UniSPIEGEL
SPIEGEL GESCHICHTE SPIEGEL WISSEN „Dein SPIEGEL“ SPIEGEL Jahres-Chronik SPIEGEL-Bücher manager magazin online
Harvard Business Manager Online SPIEGEL QC SPIEGEL SHOP Quality Service Harenberg Verlag Aspekt Telefilm
SPIEGEL-Verlag Rudolf Augstein GmbH & Co. KG Ericusspitze 1
20457 Hamburg
Telephone +49 40 3007-0 E-mail spiegel@spiegel.de www.spiegelgruppe.de
“A journalist must not make life
­easy for himself, and certainly not
for the people he writes about.”
RUDOLF AUGSTEIN, 1995
3
EDITORIAL
“We live in complex times, in a knowledge-based society
in which people seek direction. These are times for quality
journalism and the best time for discerning publications.”
“Journalism first”: all our work is
and always has been based on the outstanding journalistic quality and independent reporting of all the publications produced by the SPIEGEL Group.
DER SPIEGEL continues to be the larg­
est European news magazine and our
most important medium, with the larg­
est number of readers and the highest
sales. SPIEGEL ONLINE has become
to the Internet, what DER SPIEGEL is
to the world of print media: a leading
medium and a beacon in the flood of
information. And SPIEGEL TV too has
been able to assert its position once
again in a fiercely contested market.
manager magazin continues to be the
leading business medium, and is perfec­t­­ly complemented by up-to-the-minute
reporting on manager magazin online.
We are firmly convinced that the media
produced by our Group will continue
to be of substantial importance to their
readers and users.
When the foundation stone for the
SPIEGEL Group’s new building was
laid in November 2008 in Hamburg’s
HafenCity, the then mayor Ole von
Beust called to mind the history of the
site. “What could be more fitting for
DER SPIEGEL,” he wondered, “than
to stand on the grounds of an old for­
4
tress? DER SPIEGEL, that bastion of
free speech and freedom of thought,
and the courage to take on the author­
ities and the state.”
Last autumn, the SPIEGEL Group
moved house. Now all the employees,
brands and media of our Group are for
the first time united under a single roof.
The new building at Ericusspitze shows
what the SPIEGEL Group is in its innermost heart – a modern, transparent
media enterprise that looks out to the
world.
Ove Saffe
Ove Saffe
CEO of ­SPIEGEL
­Verlag
PHOTO LEFT
Staircases cut across
the 60 metre high
­atrium, facilitating
communication
5
CONTENTS
8 DER SPIEGEL Germany’s most important
news magazine
12 SPIEGEL GESCHICHTE The monothematic
series on historical issues
13 SPIEGEL WISSEN Information about the
state of the art in science
14 “Dein SPIEGEL” The news magazine for
enquiring girls and boys
15 SPIEGEL Jahres-Chronik The most
­important events and images of the year
16 KulturSPIEGEL The cultural magazine that
offers breadth, insight and depth
17UniSPIEGEL The magazine for student life
18 School Magazine Competition
The best young writers for magazines
19 SPIEGEL Discussion – Live at the University
A series of on-campus events
Teaching Magazines The series for
­high-school students
20 SPIEGEL ONLINE The leading news site on
the German-speaking Internet
24 SPIEGEL TV Two decades of SPIEGEL
journalism adapted to the needs of
­television
Aspekt Telefilm Successful feature films,
serials and television series
28 manager magazin The monthly business
magazine for decision-makers and business executives
manager magazin online The latest
news and background information from
the world of business
manager-lounge The exclusive network
for executive managers
32 Harvard Business Manager The maga­
zine for practically oriented management
­issues
Harvard Business Manager Online
Background on topical issues, comprehensive electronic archives and a forum for
managers
6
35 Award-winning Journalism
Overview of the awards presented to the
journalists of the SPIEGEL Group in 2011
36 SPIEGEL Books Meticulously researched
stories on topical issues by authors from
the SPIEGEL Group in 2011
Der Audio Verlag The supplier of
audio books with its own high-quality
­productions and external productions
by renowned broadcasters
Harenberg Verlag The trade journals for
book retailers
40 SPIEGEL QC The marketing organisation
for premium advertising media
42 SPIEGEL SHOP Ordering magazines,
books, audio books, DVDs and CDs
­conveniently online
Cooperation Products From DVD and
Blu-ray collections to holidays for readers
43 Quality Service The service centre for
­individual customer care
44 Production Producing magazines using
modern computer technology
Environmental Protection Certified
­paper procurement and in-house measures
46 The New SPIEGEL Building The new
house for the SPIEGEL Group in the
­HafenCity
48 SPIEGEL Group in Numbers A summary
of the key facts and figures
49 Corporate Organigram Overview of the
owners and shareholdings of the SPIEGEL
Group
50 Contact Addresses and phone numbers
7
DER SPIEGEL
Politically independent – answerable to no one
DER SPIEGEL is Germany’s leading news
magazine and the largest in Europe. It is politically independent, being answerable to no
one but itself and its readers, and it is not
associated with any political party or business group. The magazine reports on a wide
range of topics, from politics to business and
science, medicine and technology, culture
and entertainment, right through to media,
society and sports.
DER SPIEGEL is characterised by thor­
ough research and dependable quality; in
Germany it is considered synonymous with
“investigative journalism”. In many cases
four, five or even more journalists and correspondents work together on a single story,
uncovering new facts and details. The journalists concentrate primarily on events of
political and social interest. The result is a
magazine which offers plenty of background
information, a balanced mixture of short
and long articles, by-lined pieces making
trenchant statements of position, major reports, forums for dialogue and discussion,
and an in-depth examination of the issue’s
cover topic.
The first issue of DER SPIEGEL appeared
on Saturday, 4 January 1947, in Hanover – as
the successor of a magazine called “Diese
Woche”. The latter was modelled on American and British news magazines and had
­been conceived by members of the British
military government with a view to provid­
ing the German people with “objective
news” once again – at long last.
A handful of young German journalists
led by Rudolf Augstein took this call for
­critical journalism quite literally, not sparing
the ­a llied powers either. The government in
London protested fiercely against such
“­enlightenment”, as did the three other
­occupying powers, and after just five issues
the British rid themselves of the troublesome
paper, which had so quickly become a nuisance, by handing “Diese Woche” over to
the Germans.
8
Rudolf Augstein, to whom they granted the
publisher’s licence, renamed the magazine
DER SPIEGEL and was its editor-in-chief
and publisher from the very first issue in
­January 1947.
At that time, the magazine cost one
Reichsmark; though it sold for up to fifteen
on the black market because the paper allocation was barely sufficient for 15,000 copies
and these were always quickly sold out. By
1952, when DER SPIEGEL moved from
­Hanover to Hamburg, the net paid circulation had ­risen to over 121,000 copies.
DER SPIEGEL gained wide fame in 1950
when it claimed that Bonn had only been
chosen as the provisional capital of West
Germany because members of parliament
had been bribed. As a result, the German
Bundestag set up the so-called “SPIEGEL
Committee”, which tried in vain to shed light
on these assertions.
The “SPIEGEL affair” of 1962 was probably
the most important event in the magazine’s
entire history – it was in fact an affair of the
young Federal Republic of Germany. One
night in October the police occupied its news
and publishing offices, claiming that­
DER SPIEGEL had committed treason –
“systematically, for its own financial gain”,
as Konrad Adenauer was to declare before
parliament – by publishing a cover story
­entitled “Limited Readiness for Defence”
which dealt with the NATO exercise
­“Fallex”. The publisher, the director and
­several journalists were arrested and de­
tained for up to 103 days.
A wave of protest swept across the country; the assertions of the state authorities
proved to be unfounded and the defence
­minister, Franz Josef Strauß, who had been
deeply implicated in the affair, was forced
to resign. The Adenauer era was drawing to
an end.
To this day, DER SPIEGEL has ­continued
to expose scandals – with far-­
reaching
­consequences in the world of politics and
PHOTO
DER SPIEGEL’s
editors-in-chief:
Klaus Brinkbäumer
(deputy editor-in-chief),
Mathias Müller von
Blumencron, Georg
Mascolo and Martin
Doerry (deputy
­editor-in-chief)
9
DER SPIEGEL
DER SPIEGEL
“The primary aim is to inform;
but informing properly in itself
means changing.”
Rudolf Augstein, 1964
ILLUSTRATIONS
Rudolf Augstein on
the cover page of
DER SPIEGEL:
issue number 45/1962
(being arrested during
the SPIEGEL Affair)
and number 46/2002
10
business. Last year, its journalists exposed
German plans to sell tanks to Saudi Arabia;
they also described the improper dealings of
the cosmetic surgeon Werner Mang, as well
as the affair surrounding the bankruptcy of
the company Beluga Shipping. In addition,
SPIEGEL journalists have researched a
wealth of exclusive stories in connection
with the economic and financial crisis.
On 7 November 2002, Rudolf Augstein –
the “Journalist of the Century” (“Medium
Magazin”) and “World Press Freedom ­Hero”
(International Press Institute) – died aged
79. At the memorial service in Hamburg’s
main Church of St. Michael, Johannes Rau,
who was the German president at the time,
remarked that “without him, Germany will
be a poorer place.”
Since February 2008, Georg Mascolo and
Mathias Müller von Blumencron have been
DER SPIEGEL’s editors-in-chief. Before this,
Mascolo, born in 1964, was one of the two
bureau chiefs in charge of the Berlin office;
and Mathias Müller von Blumencron, born
in 1960, was the editor-in-chief of SPIEGEL
ONLINE.
Last February, the SPIEGEL editors-­­inchief also assumed overall responsibility for
all the editorial products distributed through
digital and online media channels. As a
­result of the restructuring, the ­responsibili­ties of the two editors-in-chief were re-­
assigned: ­Georg Mascolo took sole charge of
the news magazine DER SPIEGEL, assisted
by Dr. Martin Doerry (1955), who has held
the ­position of deputy editor-in-chief for
­many years now, and – since autumn 2011 –
Klaus Brinkbäumer (1967), also acting as
­deputy ­editor-in-chief, who had previously
been the head of the editorial desk. Meanwhile, ­Mathias Müller von Blumencron is in
sole charge of all digital products offered by
the SPIEGEL brand, including SPIEGEL
ONLINE.
The expenses for its news operation are
one of the largest items in DER SPIEGEL’s
budget, alongside the cost of paper and printing – and at the same time they represent an
investment into the quality, originality and
reliability of its information.
The SPIEGEL archives contain more than 50
million text documents and 5 million pic­
tures: in electronic form, on microfilm and
on paper. Over 300 publications in 15
­languages are regularly scrutinised. This
puts the SPIEGEL archives among the
­largest media archives in the world.
Modern information technology was
­introduced back in 1990. Since then, a database tailored to the needs of the print and
online journalists has taken over from the
classical SPIEGEL archives. Every SPIEGEL
journalist – whether in Hamburg, Berlin,
Beijing or New York – can access the entire
archives online from his or her desk.
The photo archives have evolved historically and cover 65 years of international
­political events. What started in 1947 as a
simple box of photographs for the first edition of DER SPIEGEL has grown into a comprehensive analogue image archive. Since
the beginning of 2000, most new images
­have been stored digitally. Picture editors
can access these images directly and copy
them digitally into their layouts.
The news desks and departments of all
the SPIEGEL Group’s products are support­
ed by more than 70 highly specialised
­researchers who assist them in their investigations within the SPIEGEL archives, the
Internet and information databases all
around the world.
In addition to proofreading and research,
the main task of the experts in the archives
is “fact checking”, or verification. They
check journalistic texts for plausibility and
verify all the facts such as names, dates and
quotations. The same holds for pictures and
diagrams. Articles that have been checked
in this way, and where necessary corrected,
ensure the high quality of DER SPIEGEL’s
journalism.
Der SPIEGEL sold an average of 950,000 copies every week in Germany and abroad in
2011. Issue number 38/2001 (“The Terrorist
Attack: War in the 21st Century”) of DER
SPIEGEL sold more copies – 1,446,325 – than
any other in the magazine’s history. Week
after week, some 6 million Germans read
DER SPIEGEL, that is 9 percent of the
­population aged 14 or above, making it one
of the most widely circulated and frequently
read commercial magazines in Germany.
For many years now DER SPIEGEL has
been required reading for anyone with a
­special interest in political, economic and
cultural affairs. In Germany, the influentials
and the information-hungry read DER
­SPIEGEL.
Another feature that characterises
­SPIEGEL readers is their high degree of
­loyalty to the magazine, a result of its journalistic quality and continuity. This is reflect­
ed on the one hand by the number of
­subscribers, which continues to rise and
­currently lies at over 450,000. On the other
hand, it can also be seen in the intensity with
which people read the magazine: on average
they spend about two and a half hours on
each issue. (Source: copy tests)
In surveys, readers have repeatedly
confirmed DER SPIEGEL’s outstanding
­
­competence and its unique position as a news
magazine. They find it intellectually stimulating and comprehensively informative, and
they feel that it allows them to find out what
is going on behind the scenes.
The digital version of DER SPIEGEL started
up in February 2010, initially as an app for
the iPhone and iPod touch. Following the
launch of a web app in November 2011,
­SPIEGEL digital is now available as a crossplatform application: the entire editorial
contents of the news magazine, as well as
supplementary multimedia features – vid­
eos, panoramic photographs and interactive diagrams – can be viewed on any digital
device, whether mobile, like smartphones
and tablets, or stationary, like laptop and
desktop computers. The digital SPIEGEL
can be downloaded every Sunday, from 8
a.m. onwards, in a format optimised for the
device in question, and can then be perused
without Internet access.
FACTS
First issue:
4 January 1947
Frequency: Weekly
Editors-in-chief:
Georg Mascolo,
Mathias Müller
von Blumencron;
Deputies:
Klaus Brinkbäumer,
Martin Doerry
Average paid
­circulation in 2011:
954, 436 (IVW)
Coverage:
6.33 million readers
(MA 2012/I)
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SPIEGEL Geschichte
SPIEGEL Wissen
The stories behind history
SPIEGEL GESCHICHTE: with its silver-grey
border, the magazine is instantly recognisable as a high-quality, sophisticated product.
Six times a year, readers with an interest in
historical and cultural matters are given the
chance to examine a particular event or period in great depth, vividly portrayed in all its
facets. Meanwhile, SPIEGEL GESCHICHTE
has also attracted a large number of loyal
subscribers.
FACTS
First issue:
27 January 2009
Frequency:
Six times a year
Number of pages: 148
Editors-in-chief:
Georg Mascolo,
Mathias Müller
von Blumencron;
Deputies:
Klaus Brinkbäumer,
Martin Doerry
Editors:
Dietmar Pieper;
Annette Großbongardt,
Norbert F. Pötzl
Average paid
­circulation: 127, 219
(IVW IV/ 2011)
12
SPIEGEL GESCHICHTE continues the series of
monothematic SPECIAL issues dealing with
historical matters, which were successfully
published for many years. Whether they
­were about the First or the Second World
War, about Greek antiquity, the “martial
­reform state” of Prussia or the story of the
USA – readers displayed a keen interest and
their response was often highly enthusiastic.
Initially the special issues were published
sporadically; from 2007 onwards they
­appeared four times a year.
The programme was considerably expand­
ed at the start of 2009. A new issue is now
released every two months, each with the
same high quality of content: informative
and with lavish visuals. Each issue includes
contributions by renowned historians, political scientists and archaeologists, in addi­
tion to articles by knowledgeable SPIEGEL
staff writers. Exhaustive interviews, details
of relevant museums and recommended
­reading lists round off the offer. The cover
and layout were specifically designed for
Making the past come alive and easier to
understand – while this is the declared aim
of the series, it must not be pursued at the
cost of accuracy. All the facts are checked,
and the analyses reflect the results of the
latest historic research.
What could have been more appropriate for
the launch of the series than to examine the
decline of the Roman Empire? For centuries,
Rome was the superpower of the ancient
world – until, for a range of different reasons,
it went into decline. Since that first issue,
SPIEGEL GESCHICHTE has looked at numerous topics: Jerusalem, the “Birthplace of
Religion”; a chronicle of capitalism since the
Middle Ages; the varied fate of the German
people in the East; and the history of Japan.
The first issue of 2012 was devoted to the Tsardom and the Russian Empire, which over a
period of 500 years rose to become a world
power – until it fell apart in the turmoil of the
Revolution. Even today, the Russia in which
Vladimir Putin is once again running for
­president is still shaped by tsarist traditions.
The knowledge of the world
SPIEGEL WISSEN has been published as a series
in its own right four times a year since 2009.
Its look is based on the proven design of the
SPIEGEL GESCHICHTE series. Its layout
brings out key points using aesthetic, high-­
quality illustrations and photographs, which
appeal equally to the mind and the senses.
Knowledge is also imparted by means of carefully crafted infographics.
Each issue is devoted to a single subject,
which is covered comprehensively and in
depth. The relevant facts are presented in
such a way that readers can form their own
opinion even about complex questions. The
impeccable language of the reports ensures
that reading them is always a pleasure. In
addition, practical suggestions, addresses
and recommended reading lists provide
further concrete benefits.
Most reports are written by knowledgeable
SPIEGEL staff writers, many of them from the
Science department. All the interviews are
conducted with leading experts in their field.
Readers can be sure they are learning about sion, but also with the difficulty of distin­
the state of the art in the field of science.
guishing between the different conditions,
and potential ways of avoiding them. ­Readers
The range of subjects covered by the series displayed such an intense interest in this tois far-reaching. SPIEGEL WISSEN, which is pic that the first issue of 2012 will be devoted
also available by subscription, provides to the causes and consequences of excessive
­precise answers to the great questions of life stress, and will present strategies for dealing
and reveals what will be possible in the with them.
­future. The series often focuses on human
beings, as when it deals with important
­issues in the field of medicine and education.
The first issue examined a key psychological
to­pic: “My Self. The Secret of a Special Rela­
tion­ship.” More than 100,000 copies were
sold right from the start.
The February 2010 issue was devoted to
a very important subject, though one which
is still too often treated as a taboo: dementia. More and more people in our greying
society are suffering from Alzheimer’s and
similar conditions – a fate that is also a
heavy­blow to their relatives. The following
­year, the issue entitled “The Overtaxed
Self” dealt not just with burnout and depres-
FACTS
First issue:
21 April 2009
Frequency:
Four times a year
Number of pages: 132
Editors-in-chief:
Georg Mascolo,
Mathias Müller
von Blumencron;
Deputies:
Klaus Brinkbäumer,
Martin Doerry
Editors:
Dietmar Pieper;
Annette Großbongardt,
Norbert F. Pötzl
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„DEIN SPIEGEL“
SPIEGEL Jahres-Chronik
FACTS
First issue:
1 September 2009
Frequency: Monthly
Editors-in-chief:
Georg Mascolo,
Mathias Müller
von Blumencron;
Deputies:
Klaus Brinkbäumer,
Martin Doerry
Editors:
Ansbert Kneip,
Bettina Stiekel
Average paid
­circulation: 67, 326
(IVW IV/2011)
14
„Dein SPIEGEL – einfach mehr wissen“
(Your SPIEGEL – simply knowing more) is
the first news magazine for children between
the ages of 9 and 14, and has been on sale on
a monthly basis since September 2009.
“Dein SPIEGEL” covers topics from the
fields of politics, nature and technology, and
in­­cludes reports from all over the world, pre­
sen­ted in an informative and entertaining
way. The style of writing and the layout
means that serious contents from DER
­
­SPIEGEL are presented in a way appro­priate
to children. The magazine is clearly struc­
tured by means of its colour scheme, with an
overall look that emulates the classic
­SPIEGEL magazine.
“Dein SPIEGEL” meets its young readers
at eye-level: it is instructive but not schoolmasterly or bookish. Infographics and illustrations help to present complex interrela­
tionships in comprehensible ways.
The magazine includes all the classical
sections of a news magazine, but weighted
in line with children’s own interests. Hence
MÄRZ 2011
TESTFALL LIBYEN
JACK HILL / THE TIMES / BULLS / NEWS INTERNATIONAL
Libyen ist der Testfall für eine humanitäre Intervention des Westens, die im
Sicherheitsrat der Uno beschlossen
wird. Für einen Eklat sorgt Deutschland mit seiner Enthaltung, an der
Seite Chinas und Russlands. SEITE 56
FAYAZ AZIZ / REUTERS
nature and technology receive more cover­age
than business and economics, for example.
Jokes, comic strips and puzzles provide entertainment and relaxation. But what is most
important: the magazine takes its young
read­ers seriously.
“Dein SPIEGEL” was the idea of ­SPIEGEL
writers headed by DER SPIEGEL’s deputy
editor-in-chief Martin Doerry. Its editors are
assisted by SPIEGEL writers and document­
alists from all the magazine’s news offices.
Correspondents from all over the world
­w rite reports for “Dein SPIEGEL” – from
China, Russia, Africa or America, for exam­
ple. Child reporters are also given a chance
to write extensively in every issue, as well
as conducting interviews with well-known
politicians, athletes and artists.
“Dein SPIEGEL” now sells some 65,000
copies a month, with each issue reaching
114,000 readers (KidsVA 2011) who spend
about two hours reading the magazine (accord­
ing to a survey among its readers). Ninetythree percent of them read “Dein SPIEGEL”
virtually from cover to cover (KidsVA 2011).
Another remarkable feature of “Dein
SPIEGEL” is that it is not only read by children, but also by their parents: 86 percent of
them read or browse through “Dein
­SPIEGEL” (KidsVA 2011), making it a chil­
dren’s magazine with a family dimension.
“Dein SPIEGEL” also reaches young
readers on Facebook, where the topics
­
­covered in the individual issues are regu­larly
discussed.
The topics of the year
KYODO NEWS / ACTION PRESS
Der SPIEGEL for enquiring children
TRAGÖDIE IN ZWEI TEILEN
DER FALL DAVIS
Strandgut einer Riesenwelle: Verwüstet und menschenleer ist Japans
Küste, die der Tsunami traf. Im zweiten
Akt der Tragödie explodiert das Atomkraftwerk Fukushima und verstrahlt
weite Teile dieser Region.
SEITE 50
Kinder demonstrieren gegen Raymond
Davis, der Pakistaner mitten auf der
Straße getötet hat. Der Fall löst eine
antiamerikanische Welle und diplomatische Konflikte aus, sogar US-Präsident Obama mischt mit.
SEITE 60
48
SPIEGEL JAHRES-CHRONIK
2011
The annual chronicle SPIEGEL JahresChronik has been published ever since 1997
and is the most successful annual special issue on the market. The chronicle of the most
important events in 2011 was 228 pages long,
presenting a large number of pictures in a
spacious layout. 310,000 copies were printed.
Readers learn everything that was important in the year that has just ended – in the
field of politics and business, of course, but
also in culture, science and sports. What did
people talk and argue about in 2011, what
­made them angry, what upset or dismayed
them?
The year 2011 saw an unusually large number of historic events. For one thing, there
was the ongoing crisis on the global financial
markets, in the wake of which the euro tottered and countries like Greece went virtually bankrupt. Japan was hit by a tsunami
and Germany responded by turning its back
on nuclear power. But it also saw the Greens
2011
SPIEGEL JAHRES-CHRONIK
49
propelled to new heights, the FDP reduced
to insignificance, and the SPD reasserting it­
self. US special forces killed Osama bin Laden;
and peace-loving Norway mourned the
victims of a massacre. In addition to such momentous events, the author Hans Fallada enjoyed an unexpected comeback, and the final
film in the Harry Potter series was released.
The section “Everyday Heroes” includes
portraits of Sebastian Vettel and Martin
Kaymer, but also of US General David Petraeus. SPIEGEL staff writers such as Ullrich
Fichtner, Dirk Kurbjuweit and Christoph
Reuter analyse all that happened – and all
that remains. In interviews, renowned experts, such as the historian of economics
Hans-Joachim Voth, reveal how long they
think the euro will still be around; and US
author Robert Kaplan explains why the global powers USA and China are competing
with each other in the Indian Ocean in the
21st century.
FACTS
First issue:
17 December 1997
Editors-in-chief:
Georg Mascolo,
Mathias Müller
von Blumencron;
Deputies:
Klaus Brinkbäumer,
Martin Doerry
Editor:
Gerhard Spörl
15
Kulturspiegel
Unispiegel
Germany’s biggest cultural magazine
FACTS
First issue:
29 May 1995
Frequency: Monthly
Editors-in-chief:
Georg Mascolo,
Mathias Müller
von Blumencron;
Deputies:
Klaus Brinkbäumer,
Martin Doerry
Editor:
Marianne Wellershoff
Average paid
­circulation 2011:
885,251 (IVW)
Why do people actually read Kultur­SPIEGEL? Because it keeps us informed
about the most important cultural events,
was the reply given by 95 percent of readers.
Because it is fun, said 85 percent. To inform
and to entertain – that, in a nutshell, is the
philosophy of KulturSPIEGEL, which is en­
closed with DER SPIEGEL as a supplement
on the last Monday of every month. It presents the most exciting films in the cinemas,
the best pop albums, the most inno­vative
computer games and the latest discoveries
in the field of literature.
KulturSPIEGEL offers an overview, inILLUSTRATION
sights and in-depth coverage, using portraits,
Award-winning
interviews and background reports as well
­Spils­bury illustration
as a detailed schedule of events to describe
for the column “Is That who and what really is interesting and which
Allowed? – Wearing
events will indeed be as exciting as they proyour hair like Gretchen” mise.
­(Issue 6/2010)
However, the magazine does not confine
itself to the big issues of the month ahead,
16
but also keeps a close eye on the cultural
avant-garde in pop, literature, art, design,
fashion and architecture. The general mood
of the times is scrutinised in serious, but ­also
in tongue-in-cheek analyses: Why have
dachshunds suddenly become so fashion­
able? Do we have to learn to go over the top
more often? Every month, in the “Ghostwrit­
er” column, Ralf Husmann, the scriptwriter
behind the television series “Stromberg”,
writes on behalf of celebrities – he explains
how to provoke people as Thilo Sarrazin
does, or he invents the secret diary of Günther
Oettinger on the Stuttgart 21 project.
KulturSPIEGEL is characterised not only
by a sound intuition for trends, zeitgeist and
the next important star, but also by its orig­
inal approach to the topics it covers, its­layout and creative illustrations. Internationally
renowned illustrators and photographers
­regularly contribute to the magazine. In
2011, the British artist Spilsbury received an
honourable mention from the Art Directors
Club (ADC) for his caricatures for the column “Darf man das?” (Is That Allowed?).
The magazine aims to whet your appetite for culture, but it also wants to make a
cultural contribution itself. That is why
­KulturSPIEGEL has, for some time now, been
releasing very successful CD and DVD editions. Today, KulturSPIEGEL is Ger­many’s­­
largest producer of so-called media editions,
selling 1.4 million DVDs, for example.
Every day, a number of special recommen­
dations are served up at www.kulturspiegel.
de and www.facebook.com/kulturspiegel, in
the “Tageskarte” (menu of the day), which
brings to your screen exclusive music and
book reviews, insider art tips and even – every Sunday – a culinary recipe, presented and
prepared by hobby cook Peter Wagner. And
those who wish can subscribe to the weekly
KulturSPIEGEL e-newsletter at the ­SPIEGEL
SHOP – or become a fan of KulturSPIEGEL
on Facebook.
At the heart of student life
UniSPIEGEL is the magazine for students.
When it was first published, in 1998, the
acade­mic world was a very different place:
“elite university” was a dirty word back
then, and doctorates were beyond fault. Since
then, many German states have introduced
tuition fees – and most soon got rid of them
again. Pupils finish school a year earlier now,
and as a result some 2.5 would-be academics
are ­rubbing shoulders at German universities.
­In­stead of receiving a Diplom or a Magister,
they are now awarded Bachelor’s and Master’s
degrees. The scandal surrounding the plagia­
rised doctoral thesis of then Defence Minister
Karl-Theodor zu Guttenberg has called into
question the time-honoured institution of
PhDs in times of copy-and-paste.
The student magazine of DER SPIEGEL has
covered all these changes. What the edito­rial
staff is most interested in, however, is a faithful depiction of that exciting decade in one’s
life between the ages of 20 and 30 – of the
everyday routine but also of fringe activities
and the unique. UniSPIEGEL is perfectly
prepared to tackle awkward issues too: How
does an autistic person manage to struggle
through university? Why do so many students suffer from depression and total
­exhaustion? What is it like for a young person to be studying in Syria in times of state
terrorism?
Since such thought-provoking articles
need to be accompanied by some lighter
­musings too, they are flanked by cheerful
stories and articles that keep track of the lat­
est trends without adopting them blindly. On
the contrary, like its parent magazine, UniSPIEGEL views itself as a critical observer.
Examining issues analytically and from all
angles while at the same time being firmly
rooted in student life – this is the same
­approach with which UniSPIEGEL presents
particularly attractive overseas universities.
Columnists report on the nightlife in ­German
university towns as well as their adventures
in far-off lands, and SPIEGEL staff writers
review films, books and CDs that are particularly interesting to students.
Leaving university to embark on a pro­
fessio­nal career is another recurring topic in
UniSPIEGEL. Which subjects will give me
good chances of finding a job afterwards?
What is the right way to apply for a job? Which
industries have the brightest future? Students
who read UniSPIEGEL on a regular basis can
keep an eye on their career options without
having to reach for dry vocational guides.
UniSPIEGEL has positioned itself as an independent product alongside DER SPIEGEL,
while still profiting from the strengths of the
latter – numerous journalists write for both
magazines.
The editorial staff of UniSPIEGEL regards
it as a magazine that knows what is going on
in the minds of twenty-somethings. It knows
what touches and what moves this genera­
tion – but it does not presume to tell students
what they ought to think. This mix is a huge
success: every issue is picked up by some
570,000 readers (AWA 2011), making UniSPIEGEL the most popular student maga­
zine in Germany. In addition, the Uni­
SPIEGEL section at SPIEGEL ONLINE is the
most successful German website for students.
FACTS
First issue:
6 July 1998
Frequency:
Six issues a year
Editors-in-chief:
Georg Mascolo,
Mathias Müller
von Blumencron;
Deputies:
Klaus Brinkbäumer,
Martin Doerry
Editor:
Rafaela von Bredow
Durchschnittlich
Average circulation
in 2011: 249,576 (IVW)
17
Commitment to Education and Promoting Young Talent
Commitment to Education and Promoting Young Talent
Forging young talents
Competent and controversial
“SPIEGEL Discussion – Live at the University” was launched in the summer term of
2007 and has now become firmly established
at German universities, with eight events a
year. For the past ten semesters, SPIEGEL
staff have been discussing current issues in
front of student audiences, talking to experts
and public figures from the fields of politics,
media, culture, sports and society. Their
guests have included the then German president Horst Köhler, former foreign minister
Joschka Fischer, retired German president
Richard von Weizsäcker, writer Charlotte
Roche, the film-maker Volker Schlöndorff,
television entertainer Harald Schmidt, football manager Oliver Bierhoff, actress Anke
Engelke and the architect Daniel Libeskind.
PHOTO
DER SPIEGEL’s
­editor-in-chief Georg
Mascolo with the
­producers of the school
magazine “Innfloh”,
the overall winners
in 2011
For 16 years, now, SPIEGEL-Verlag has
­been seeking out the best budding jour­
nalists of the year and awarding them the
SPIEGEL Prize for School Magazines.
The award is divided into seven categories
which are endowed with 300 to 1000 euros,
depending on the category and placement.
Editorial teams can enter their magazines in
the four categories Content, Cover Picture,
Layout and Online Presentation; whereas
individuals can enter their contributions to
school magazines in the three categories
­Reportage, Interview and Photo. In a­ ssessing
the entries, the age and type of school are
also taken into account.
The Award for School Magazines was brought
into being by the senior editors of DER
­SPIEGEL. The jury, headed by deputy editor­in-chief Martin Doerry, consists of experienced staff writers, assisted by an actual
school pupil. They reserve the right to award
special prizes for special achievements. “The
jury takes its work very seriously, and sets
professional standards in assessing the en­
tries,” says Doerry. “The Prize for School
­Magazines aims to motivate young, talented
journalists and to promote them.”
18
At the festive prize-giving ceremony in
Hamburg’s SPIEGEL House on Ericusspitze,
the young journalists are not only honoured;
they also get a taste of what everyday life is
like for a journalist. They attend the tra­d­itio­n­a l Monday conference as guests, after
which they have the opportunity to glance
over the shoulders of the pros in the various
departments.
Around 700 prize-winners have been invit­
ed to the award ceremony in Hamburg since
1996; and many of them have gone on to turn
their “hobby” into a fulltime profession, working as trainees, freelance writers or editors at
SPIEGEL ONLINE, DER SPIEGEL, Die Zeit,
jetzt.de, the FTD and other media.
For this year’s competition, SPIEGEL Verlag is cooperating with DasTelefonbuch
­Servicegesellschaft mbH and SOS Children’s
Villages throughout the world. Every year,
the competition starts with an invitation to
submit applications in October, ending the
following June with the presentation of the
awards. The competition is managed and
super­v ised by the SchulSPIEGEL department of SPIEGEL ONLINE.
Exciting topics, a wide range of important
personages and controversial debates – this
mixture continued to characterise “SPIEGEL
Discussions – Live at the University” in 2011
too. The actor Hape Kerkeling had the
­audience in stitches as he switched to and fro
between his alter egos Siggi Schwäbli, Uschi
Blum and Horst Schlämmer, talking about
the criticism in the media of his television
and cinema productions, and just as openly
about his own fraught relationship with the
tabloid Bild and Germany’s gruelling entertainment business.
Political pro Peer Steinbrück had some
harsh words for the crisis management of the
present government and recommended that
Germany should pursue three strategies in
order to deal with demographic change:
“education, education, education”. Heiner
Geißler discussed the new penchant for
­dispute among the German people, and its
effect on politics. In Weihenstephan Ilse
­A igner, the Minister of Food, Agriculture
and Consumer Protection, responded to
questions about agricultural reform put to
her by a well-prepared audience of students
in a ­packed auditorium. And at FH Aachen,
NASA manager Jesco von Puttkamer delighted his audience with a witty account of his
adventurous life and the future of manned
spaceflight.
Three teaching magazines per year have
been produced by SPIEGEL-Verlag for high
schools since autumn 2002, in association
with the publishing company Ernst Klett
Verlag Stuttgart. These deal with current
­issues that are inadequately covered by
­conventional textbooks. The teaching magazines are based on revised articles from
newspapers, magazines and the Internet.
They are at least 52 pages long, with an
­initial run of 5,000 copies.
For each teaching magazine, additional
dossiers are available at www.schulspiegel.
de. These supplement the print issue and are
­designed to promote the pupils’ media competence.
Photo
Discussion with
Hape Kerkeling at the
Johannes Gutenberg
University of Mainz
19
Spiegel online
Number one on the news web
SPIEGEL ONLINE (www.spiegel.de) is the­
­leading news site on the German-speaking
Internet: fast, up-to-date, precise, offering
back­ground information and entertainment.
More than 130 journalists provide news,
­analyses, interviews, commentaries, videos
and photographs round the clock – available
free of any charge on the Web, on smart­
phones and tablet computers. The news staff,
which has received many journalism awards,
is ­d ivided into the departments Poli­tics,
Business, Panorama, Sports, Culture, Networld, Science, Uni- and SchulSPIEGEL,
KarriereSPIEGEL, Travel, Motoring, Multimedia and Video, Forum, SPAM (satire) and
the portal for contemporary history eines­
tages, as well as the English-language e­ dition
SPIEGEL International. At the Berlin ­offices,
14 ­SPIEGEL ONLINE reporters maintain
close contact with the government and the
various political parties, as well as the
­cor­porate and cultural scene in the German
capital. A reporter in Düsseldorf covers the
Rhineland and the Ruhr.
On an international level, SPIEGEL ONLINE
draws on a more extensive network of international correspondents than any other
­German online medium. It has offices in
­Washington, New York, London, Moscow,
Beirut and Islamabad. SPIEGEL ONLINE
reporters are constantly visiting major
events and areas of conflict around the
world. The ONLINE journalists are support­
ed by the national and worldwide network
of correspondents for DER SPIEGEL.
From breaking news to detailed background
reports, SPIEGEL ONLINE sheds light on
every aspect of the most important news.
The Arab uprisings, the consequences of the
earthquake in Japan, and the European credit crunch – the news desk covered them all,
providing extensive information including
up-to-the-minute news on the ticker, reports,
analyses, commentaries and the most comprehensive multimedia and infographic
20
s­ pecials on the German-speaking Internet.
On the day of the Japanese tsunami alone,
SPIEGEL ONLINE recorded more than 57
million page views (clicks) and 8.3 ­m illion
visits. The average number of readers
(unique visitors) is around 10 million per
month.
SPIEGEL ONLINE is the most frequently
cited German Internet medium in the press,
on radio and on television.
The offer is being expanded all the time. In
January 2011, SPIEGEL ONLINE launched
a columns section entitled S.P.O.N. Every
day, high-profile authors comment on a topi­
cal issue from the field of politics, business,
culture, society or Internet policy.
In March 2011, SPIEGEL ONLINE and
m anager magazin launched the new
­
KarriereSPIEGEL, whose editorial staff
­
­provides useful and entertaining information
on the career world: be it the right way to
apply, or switching to a new job. From the
very start, the portal recorded up to 30 million page views a day, corresponding to some
1.3 million readers a month – and easily mak­
ing it the front-runner among the job- and
career-oriented websites in Germany.
At the start of the 2011/12 season of
Germany’s Bundesliga, SPIEGEL ONLINE
introduced a new service for football fans,
providing live data on all the premier league
games in real time. Which teams took a shot
at their opponents’ goal, and how often?
How many kilometres did a player run, and
how many duels did he win? Vivid diagrams
provide all the information at a glance. For
selected games, the performance of individ­
ual players is presented immediately after
the final whistle in the form of an animated
3D diagram. These pictures alone achieve
up to 1 million page views.
In the field of social networks, too,
­SPIEGEL ONLINE has a strong presence.
Two full-time journalists attend to more than
350,000 registered fans on several Facebook
PHOTO
SPIEGEL ONLINE
­editor-in-chief Rüdiger
Ditz with his deputy
Jule Lutterroth (in
front), Roland Nelles,
a member of the chief
editorial staff, and the
deputy editor-in-chief
Florian Harms
21
Spiegel online
spiegel online
200
150
100
50
millionen visits
“SPIEGEL ONLINE is the top address for exciting and
­reliable journalism on the German-speaking Internet.
­Millions of people view the site as their informational
home, which accompanies them through the day.”
millionen visits
millionen visits
pages, posting and twittering selected
­articles and worthwhile facts from the Web,
and offering a glimpse of how news offices
operate. More than 600,000 users follow
SPIEGEL ONLINE on Twitter, a number
that is rapidly increasing. Furthermore, the
news room is constantly expanding its presence in new social media services, such as
Google+, to get in touch with new users and
continue to increase its coverage.
The forum at SPIEGEL ONLINE has
grown substantially, too. With 45,600 topics,
5 million entries and some 182,000 registered
users, it is the largest and most successful platform for debating current affairs in Germany.
­ NLINE as a whole is the most important
O
German information platform for readers
­abroad. More than 25 million visits are count­
ed every month from users located outside
Germany.
AFP
Reuters
September 2001
March 2003
July 2006
NOVember 2008
March 2011
Terrorist attack on the
World Trade Center in
New York
81,448,844 page views
A US-led alliance
attacks Iraq
Football World Cup
in Germany
Arab Spring,
tsunami in Japan
191,638,009 page views
437,018,954 page views
US presidential
elections, financial
crisis
628,678,116 page views
2005
2006
Today 10 reporters in Berlin, ­Hamburg and
Washington produce web videos specifically
for SPIEGEL ONLINE: background reports,
topical reports and presented news. The modernised layout of SPIEGEL ­ONLINE allows
videos to be watched in a clearly structured
window (known technically as a layer).
Along with each film, users receive further
recommendations from the editorial staff
and can see at a glance which videos are the
most popular with other users. The multimedia staff puts together complex ­video specials to mark special events such as the realignment of Germany’s energy p
­ olicies, or
the 125-year anniversary of the motorcar.
These are unparalleled on the Germanspeak­ing Internet.
Colleagues at SPIEGEL TV produce
“­
k icker.tv” for SPIEGEL ONLINE and
­Kicker.de: three up-to-the-minute magazine
programmes and background reports on
Germany’s football leagues every day.
Every month, the videos on SPIEGEL
ONLINE are accessed some 12 million times.
SPIEGEL ONLINE VIDEO works closely with
SPIEGEL TV in a collaboration that has ­been
continuously expanded over recent years.
dpa
dpa
AP
First recorded in March
1995, at 174 000 views
2004
The SPIEGEL ONLINE portal einestages is
the leading German-speaking community
for contemporary history. Every day, its editorial staff publishes articles on everything
from pop culture to the Second World War,
from everyday stories to mystery historical
pictures. Users can publish their own photographs and articles and debate them with
others. The aim is to build up a collective
memory on the Internet in the form of a
­moderator-edited Web 2.0 project. The site
now has more than 60,000 registered users,
and contains some 40,000 photos and 3,000
articles. In the top month of June 2011, the
site recorded more than 66 million page
views.
SPIEGEL International – the English-language
online service – has won over a loyal readership with its own reports and features as well
as the best of DER SPIEGEL and SPIEGEL
ONLINE. It is also valued by policy-makers
in the US capital Washington, DC, in Brussels
and in the capital cities of Europe as a source
of information and analyses, and in the topscoring month of March 2011 it recorded ­more
than 15 million page views. SPIEGEL
Page views
22
GRAPH
millionen visits
Rüdiger Ditz
1,105,039,278 page views
Live television on SPIEGEL ONLINE: since
­June 2011, SPIEGEL TV’s live stream has
­been broadcasting high-quality documen­t­
aries, analyses and reports round the clock.
While viewing them, users can interact with
and help shape the on-going programming
of the Internet television channel. On top of
this, new packages are added every week,
dealing with the cover topic of ­
DER
­SPIEGEL. By the end of 2011, the live stream
was receiving some 1.8 million visits per
month, with users remaining on the site for
an ­average of 13.5 minutes, an unusually
high figure for online media.
2007
2008
2009
2010
2011
2012
On mobile phones too, the entire SPIEGEL
ONLINE offer is available free of charge.
Articles, photographs, stock market information and the football score ticker are specially modified for the respective device and
display resolution. The videos at SPIEGEL
ONLINE can be viewed on 3G devices. The
electronic edition of DER SPIEGEL is also
available to subscribers via the mobile portal. Improved RSS feeds permit users to
subscribe to all the news reports from a department of their choice, to all the main
news or to the videos.
In addition to m.spiegel.de, the site for mobile devices, free apps are available for the
iPhone and for Android phones. All articles
and videos can be forwarded via Twitter and
Facebook, and the iPhone app allows them
to be viewed offline too, thanks to the packand-go functionality. From its launch in
March 2011 until the end of November, the
iPhone app was downloaded 820,000 times,
while the Android app exceeded 360,000
downloads. On average, SPIEGEL ONLINE’s
entire offer for mobile devices achieves
around 25 million visits every month.
The topical news on SPIEGEL ONLINE is
augmented by comprehensive service tools.
The stock-market section, jointly operated
with manager magazin online, offers readers
in-depth information on the financial markets. The Bundestag Radar and the Party
Donations Overview turn Berlin’s Reichstag
into a transparent parliament for readers. In
addition, there is an online TV guide, an encyclopaedia of countries and Gutenberg.de,
the largest freely accessible pool of German
literary texts on the Web.
Number of visits to
SPIEGEL ONLINE
as per 2011
FACTS
Online since:
25 October 1994
Editor-in-chief:
Rüdiger Ditz;
Deputies:
Florian Harms,
Jule Lutteroth;
editor-in-chief staff
member and
head of the Politics
department:
Roland Nelles
Average number
of visits per
month in 2011:
145,622,350 (IVW)
Number of unique
­visitors per month:
9.84 million users, avg.
(AGOF i­nternet facts
2011-10)
23
Spiegel TV
Der SPIEGEL on air
SPIEGEL TV has been around for more than
two decades now. The aim was and still is to
present classic, SPIEGEL-style journalism in
a manner suitable for television. In the event,
the new form of presentation used by
­SPIEGEL TV, its unconventional means of
approaching topics and its fresh camera
work have written television history. In the
meantime, many others are trying to copy
the original.
What started out in 1988 with SPIEGEL
TV MAGAZIN has grown into a company
with two of its own television channels that
also collaborates with numerous public
broadcasters and private channels.
The two formats SPIEGEL TV MAGAZIN
and SPIEGEL TV REPORTAGE are broadcast on RTL and Sat.1 and are firmly established on the television market.
SPIEGEL TV MAGAZIN is characterised by a
rapid response to current events and carefully researched, investigative background
stories. The issues dealt with are taken from
current German and international politics,
business and society affairs. The 40-minute
programmes, which are broadcast on RTL
on Saturday evenings at 10.30 p.m., combine
elements of the classical documentary with
those of a topical political magazine.
SPIEGEL TV REPORTAGE is broadcast every
Monday at 11 p.m. on Sat.1. The topics of the
25-minute format range from political, historical and society events to entertainment
and science. The individual reports are compiled by the programme’s own pool of reporters in Germany and abroad.
“Ein Tag schreibt Geschichte” (A Day Makes
History) is the latest SPIEGEL TV format. It
is broadcast on the television channel Vox
and is unique, not only within German television. For twelve hours, SPIEGEL TV focuses on a single event which has profoundly
changed the world. In hour-by-hour accounts,
24
the events of that special day are told and
contemporary witnesses give their personal
accounts of the crucial hours. The excellent
viewing figures for the topics that have aired
until now demonstrate that this special
­programming format is very popular with
viewers. So far, the series has looked at the
attacks on the World Trade Center on September 11, 2001, and at April 30, 1945, the
day on which Adolf Hitler and Eva Braun
committed suicide. In 2012, Vox was presented with the Kress Award for this programme.
Die GROSSE SAMSTAGSDOKUMENTATION is
an equally unusual information programme,
broadcast on Vox during prime time on Sat­
urday night, from 8.15 p.m. to 0.15 a.m. This
format, too, is devoted to a single topic, exa­m­ining it minutely from various different
­angles. In 2010, the documentary “The Last
Summer of the GDR” was nominated for the
Grimme Prize.
DIE SAMSTAGSDOKUMENTATION is a 100minute version that Vox broadcasts in addition to the four-hour edition. With their
­m ixture of entertaining reports and informative documentaries, these programmes
offer an alternative to the usual television
entertainment on a Saturday evening. Films
from the series have already twice been
­nominated for the German Television Prize:
in 2008 “Enschede, 10:59 – Ten years after
the ICE disaster”; and in 2010 “Locked up to
be free – The women of Hoheneck”. In 2011,
“Psychological terror – Stalking” received
Weißer Ring’s prize for journalism.
For many years, SPIEGEL TV has also been
producing high-quality documentaries for the
leading broadcasters such as ARD, ARTE, the
BBC, the Discovery Channel, ­National Geo­
graphic and the ZDF. This gave rise to a
13-part archaeological series for the presti­
gious “Terra X” slot on Sunday at 7.30 p.m.
on the ZDF. The documentary “Gold Rush
FACTS
SPIEGEL TV MAGAZIN
first broadcast:
8 May 1988
Editors-in-chief:
Marc Brasse
­( Dokumentation,
­coproductions and
commissioned
­productions)
Steffen Haug
­( MAGAZIN,
­R EPORTAGE, Online)
PHOTO
Presenter Maria Gresz
with the two editorsin-chief Steffen Haug
and Marc Brasse
25
Spiegel TV
Aspekt Telefilm
“Great material from the field of history, society and
­politics, told in a modern way and from a fresh perspective –
that is SPIEGEL TV.”
2011, and is available on all major and many
local cable TV networks. On many platforms,
the network also offers an auxiliary videoon-demand service. SPIEGEL TV WISSEN is
a joint venture of SPIEGEL TV GmbH and
Autentic GmbH.
Marc Brasse
Aspekt Telefilm (ATF) is a company belonging
to the SPIEGEL Group which has offices in
Berlin and Hamburg. It produces fictional
television movies, feature films and series
for the German market.
Markus Trebitsch produced “Wie ein Licht
in der Nacht”, starring Christiane Hörbiger,
for ATF Hamburg, which was commissioned
by ARD/Degeto and found an enthusiastic
audience of 6.25 million viewers. The film
“Stiller Abschied” is to be made in 2012, in
which Christiane Hörbiger will play the part
of a patient with Alzheimer’s.
Trebitsch also developed the film “Der Hafenpastor” starring Jan Fedder – again for
ARD/Degeto. This looks at the problems of
people living in the Hamburg district of St.
Pauli.
In 2012 Trebitsch is producing “Arne’s Nachlass”, in a coproduction with the NDR. This
is based on a novel by Siegfried Lenz and
thus continues the successful series of film
adaptations of his books.
Doris Zander is the producer in charge of
the Berlin office. She realised the event movie “Am Ende der Hoffnung” for Sat.1 (with
Yvonne Catterfeld, Max von Pufendorf and
Rosemarie Fendel), which has found buyers
all over the world. The film is based on the
SPIEGEL TV documentary “Operation
­Caesar – Die Jagd auf U864”. In autumn
2011, ATF Berlin produced the film “Schläge
im Namen des Herrn” (with Senta Berger
and Matthias Habich) for the ZDF, based on
the best-selling book of non-fiction by
­SPIEGEL journalist Peter Wensierski. It is
due to premier in the second half of 2012.
“Investigative, profound, moving. SPIEGEL TV stands for
independent and innovative television journalism.”
Steffen Haug
“Lanz kocht!” – produced by SPIEGEL TV –
is one of the classics among cooking shows.
Every Friday evening Germany’s top
chefs – including Johann Lafer, Horst Lichter, Cornelia Poletto, Alfons Schuhbeck and
Sarah Wiener – get together to cook a meal,
chat and talk shop. In 2008, Markus Lanz
took over the helm of the television cooking
flagship from Johannes B. Kerner.
Photo
Shooting of the
­docudrama
“Munich 1972”
Photo
Markus Lanz has been
presenting the show
“Lanz kocht!” since
2008
26
on the Yukon”, produced in collaboration
with National Geographic in the US, was
broadcast in the same slot. A complex twopart documentary about “Siberia and the
Germans” and an innovative two-part film
on “Archaeology in Germany” are currently being produced.
The much acclaimed 75-minute documen­
tary “Schabowski’s Notes” was broadcast by
the ARD. A 90-minute docudrama for the
same network has just been completed,
dealing with the Munich massacre during
the 1972 Olympics and starring Peter Lohmeyer, Michael Brandner and Matthias
Köberlin. Topical productions, such as
­
“Africa’s Treasures” (with Marietta Slomka)
and “The Arab Revolution”, have been creat­ed for the ZDF’s programming department,
as well as various reports for its new programmes “ZDF zoom” and “ZDF zeit”.
SPIEGEL GESCHICHTE has been broadcasting
a full-range channel via the pay-TV operator
Sky since 4 July 2009. SPIEGEL TV coordinates the programming and last year contributed 200 hours of material for first-time
broadcast. This included magazine programmes, its own productions and also adap­
tations of international documentaries. The
response from audiences has been very posi­
tive, especially about topics from the fields
of contemporary history and politics. At the
2012 Mira Awards, SPIEGEL GESCHICHTE
received a special award for Best Event
­Programming on the subject of “Ten Years
after 9/11”.
SPIEGEL TV WISSEN is the second successful
pay-TV channel operated by SPIEGEL TV,
with some 1.8 million subscribers. The channel offers round-the-clock programming on
interesting topics from the field of social and
cultural affairs, science and technology, as
well as human beings and nature. It is characterised by numerous new SPIEGEL TV productions. At the Mira Awards in January
2012, the jury nominated Tim Mälzer in the
category “Best Presenter” for his programme
“Iss richtig” (Eat Well). The channel has been
produced in HD technology since October
A themed DVD by SPIEGEL TV was once
again included with several of the print editions of DER SPIEGEL. The films deal with
the subject of the magazine’s cover story and
provide readers with an additional source of
information. The issue with the DVD “The
War of the Germans” was particularly successful. Some 1,212,000 copies of this issue were
sold. Other DVDs have included ­“Frederick
the Greatest – Triumph and Tragedy of a
Prussian King” and “September 11 – The
Day that Changed the World”.
Two high-quality editions were also produced in collaboration with dctp.tv – “The
Last Summer of the GDR” and “Blitzkrieg –
The Principle of Surprise” – each consist­ing
of four DVDs, with an informative booklet
and a total playing time of more than nine
hours.
In June 2011, SPIEGEL TV launched its
­Internet television service: every day, a
24-hour live stream shows high-quality docu­
mentaries, analyses and background ­reports.
SPIEGEL TV can be reached via SPIEGEL
ONLINE or directly at www.spiegel.tv.
PHOTO
Heads of programming
Michael Kloft (SPIEGEL
GESCHICHTE) and
­Katrin Klocke (SPIEGEL
TV WISSEN)
PHOTO
Still from the feature
film “Schläge im
­Namen des Herren”
with Matthias Habich,
Leonard Curow, Alicia
von Rittberg and
Senta Berger
27
manager magazin
First-hand business information
manager magazin is the monthly business
magazine for professional decision makers
and managers in Germany. Its guiding principle for 40 years now: first-hand business
information.
The magazine soon developed its own
trademark: investigative corporate stories,
exposing mismanagement in German corporate headquarters. This positioning makes
manager magazin a solitaire among business
magazines, even today. Thus it was manager
magazin that first informed its readers about
the shenanigans surrounding the private
bank Sal. Oppenheim, about the Porsche
­a ffair, or most recently about the plans of
Axel Springer AG to get involved in the
WAZ media group. “We set out to offer exclusive news and carefully researched background stories in every issue,” says editorin-chief Arno Balzer.
Exclusive information is one of the key
elements of the magazine. Its team of journalists has received numerous awards and
carries out its research tenaciously and investigatively to shed light on companies and
their actions for its readers. No matter what
topic manager magazin chooses – its lan­
guage remains vivid and clear. Business
­stories are narrated, instead of being dressed
up in reams of numbers.
It meticulously analyses the light and shadow of German companies and large multinationals. It portrays the strengths and weak­
nesses of the doers of the business world.
manager magazin supplies names and exclusive news about the top-level management of
German companies, describes the true balance of power, the winners and losers among
executives and other key business figures.
manager magazin does not only criti­cise – it also points to outstanding corporate
achievements. Examples from renowned
companies provide inside insights and help
managers to tackle their tasks – from personnel and change management through to
quest­ions of strategy.
28
manager magazin explains to its readers the
fundamental trends in the world of business.
Detailed analyses of economic policy, along
with carefully researched reports about
technological innovations and the developments on key international markets, provide
reference points and aids to deci­sion-making.
Its outstanding personal utility makes
­manager magazin an indispensable source
of advice when it comes to advancing your
own professional career. Together with experts, manager magazin’s journalists provide
a detailed overview of career opportunities
and help you to deal with difficult situations
at work. Experts in private finance provide
­information about the chances and risks
­inherent in different investment options, and
thus offer top-quality investment advice.
And the section entitled “private” gives
read­ers an exclusive glimpse of the different
lifestyles of successful managers and entrepreneurs.
Since October 2011, manager magazin has
also been published as a digital edition for
tablets, PCs and Macs. The digital manager
magazin augments the print edition with interactive diagrams as well as photo reports,
and is already available from noon on the
Thursday before the printed edition goes on
sale. On the iPad and devices with a Safari
or Chrome browser, the digital edition can
be downloaded and read offline at any time.
Many readers have long considered manager
magazin to be a reference business medium.
It owes this reputation in part also to the
numerous public events which the magazine
regularly organises, such as the “Manager
of the Year” award, the winner of which is
chosen every year by a jury made up of renowned business experts.
The competition to find the best company
report is the most comprehensive comparison of its kind in Germany, and at the same
time one of the largest in Europe. A jury of
recognised scientists and financial experts
FACTS
First issue:
1 November 1971
Frequency: Monthly
Chefredakteur:
Arno Balzer;
Deputies:
Henrik Müller,
Martin Noé
Average paid
­circulation in 2011:
109,222 (IVW)
Coverage:
600,000 readers
(MA 2012/I)
PHOTO
The editor-in-chief
of manager magazin,
­A rno Balzer (centre)
with his deputies
­Martin Noé (l.) and
Henrik Müller
29
manager magazin
manager magazin online
“We find exciting topics, research them in depth and then
publish soundly crafted reports. Because of this, manager
magazin is able more than any other magazine to create a
strong emotional bond with its readers. People are either
enthusiastic or angry about stories published in manager
magazin – in either case they spark off discussions.”
Arno Balzer
PHOTO
Karsten Stumm (r.),
the managing senior
editor of manager
­magazin ­online, and
the production editor
Kai Lange
s­cientists who have made an outstanding
contribution to developing Germany as a
­research location.
The Art Compass is an annually compiled
list ranking the world’s most famous con­
temporary artists and has been published
exclusively in manager magazin since 2008.
In cooperation with art expert Linde RohrBongard, the Art Compass was first published
in the November 2008 issue of manager
­magazin. The Art Compass was developed in
1970 by the business journalist Willi Bongard.
Since his death, in 1985, the list has been
­continued by Linde Rohr-Bongard.
scrutinises some 200 reports released by
companies listed on the Dax, M-Dax, S-Dax,
Tec-Dax and the European Stoxx50.
Since 1992, manager magazin has also
­been paying tribute to entrepreneurs, politi­
cians and trade union officials for exemplary
achievements – and for taking a stand against
“despondency and mediocrity”. To date this
Hall of Fame includes 53 prize winners,
among them the legendary banker Hermann
Josef Abs, the media magnate Reinhard
Mohn, Karl Schiller, Otto Graf Lambsdorff
and Hubert Burda. In the autumn of 2009
manager magazin also set up a “Hall of Fame
for German Research”. This recognises
30
manager magazin online started in 1998.
When the online news staff was expanded,
an independent offer of information was established. www.manager-magazin.de offers
premium content in the fields of business,
finance, politics, careers and lifestyle.
Every day, its journalists provide users
with the most important business news,
swiftly and reliably, combining topicality
with background information on the ­topmost
jour­nalistic level. manager magazin online
is an important guide for users, because the
news is analysed, commented on and rated
in detail.
The offer of exclusive news is constantly
growing, and manager magazin online is
­often cited by news agencies and other business publications.
Forty percent of those who use manager
­magazin online are business executives in
the German corporate sector (medium and
large self-employed, freelance professionals,
medium and executive-level employees,
­medium and executive-level civil servants).
The manager lounge is an exclusive business club for executives who are already at
the top management level of their companies, or on their way to being there. This
network (www.manager-lounge.com) is a
meeting place for global-minded decision
makers from all areas of business. Anyone
applying to join the manager lounge is submitted to an examination procedure involv­
ing fixed membership criteria, thus ensuring
a high level of exclusiveness. Members of
manager lounge have access to an exclusive
interdisciplinary network of executives and
are thus able to confer directly with top
man­agers in other industries and sectors,
and to benefit from each other’s advice.
To this end the members not only have
access to a custom-made online platform, but
also to various exclusive events at numerous
national and international venues.
Furthermore the manager lounge is a valu­
able and competent source of information
for its members. Experts appointed by the
manager lounge – all themselves members
of the network – offer their expertise and
experience in different areas of business and
management, answering questions and
g­ iving advice. The offer is rounded off by
archives that allow members to access case
studies, industry and company reports as
well as trend analyses.
FACTS
Publisher of manager
magazin online:
Arno Balzer
Senior editor:
Karsten Stumm
Avg. number of visits
per month 2011:
7,424,427 (IVW)
Avg. number of unique
visitors per month:
1.88 million users
(AGOF Internet facts
2011-10)
31
Harvard Business Manager
Learning from the leaders
Harvard Business Manager (HBM) is an independent journal for practical management
topics. As the expanded German edition of
the US magazine “Harvard Business
­Review” (HBR), the world’s most respected
management journal, it augments the best
articles from the HBR with selected articles
by German-speaking experts. The monthly
magazine reports on innovative approaches
in corporate management and presents
­information about management trends and
pioneering strategies, as well as their practical implementation.
Harvard Business Manager sets out to
­afford management executives new perspectives and to keep them up to date concerning
practically relevant management issues. One
distinguishing feature of the magazine is
that its articles are written by specialist writ­
ers from scientific and practical backgrounds. This means: top managers and
business consultants report about their concrete experiences in corporate operations,
and professors at leading American and
­European universities and business schools
publish their latest research results here. The
authors are among the best experts in their
field; they have acquired their insights ­during
years of study and professional experience.
The Hamburg staff of Harvard Business
Manager fulfils three functions. Firstly it
­carefully selects the authors and topics for
the forthcoming issue. Secondly it serves as
a journalistic partner for the experts. Month
after month, for example, it prepares the
knowhow to be “learned from the leaders”
in such a way as to be useable in practice,
informative and easy to understand. Thirdly, the editorial staff complements this offer
with its own analyses and interviews with
management masterminds.
Thanks to this mixture of topics, Harvard
Business Manager is one of the most successful of the eleven foreign-language editions
of the “Harvard Business Review” published
in Asia, Europe and Latin America. About
23,000 copies of HBM are currently sold
32
­ uring an average month, three quarters of
d
these going to subscribers; the rest reach
their readers via newsagents and railway station book stores. Compare that with 1979,
when the magazine was in its first year and
sold just under 2900 copies. Back then it was
still published on a quarterly basis.
Four times a year, so-called Harvard
Business Manager Editions are published as
special issues. These offer background information about key issues in innovative corporate management. For this purpose, HBM
editorial staff selects the best articles from
Harvard Business Manager about the topic
in question and puts them together in a single issue – with an introduction by the editor-in-chief. As well as expert articles, each
Edition contains a Harvard case study with
a range of possible solution scenarios. At the
moment, more than 30 Editions are avail­able
from retailers and the HBM online shop.
Harvard Business Manager is aimed particularly at ambitious, young, high-income
executives in intermediate and top-level
­management, as well as business consult­
ants. Their average age is 40, they are part­icularly open-minded about new ideas and
as top-managers in the German business
world they are among those who decide how
corporate funds are spent. HBM readers are
real fans: in an opinion poll, 98 percent of
them rated the magazine as being “good” or
“very good”.
Harvard Business Manager Online has been
a self-contained website since 2001, aimed at
the same audience as the magazine. The site
was substantially revised in early 2009 to
take into account the fact that readers in­
crea­s­ingly seek to obtain information on
manage­ment issues by electronic means.
The staff of the online edition selects
­individual articles from Harvard Business
­Manager: articles which help management
executives to respond quickly and effectively to their latest challenges. These articles deal with the right instruments to use in
FACTS
First issue:
1 April 1979
Frequency: Monthly
Editor-in-chief:
Christoph Seeger;
­Deputy:
Lothar Kuhn
Average paid
­circulation in 2011:
22,695 (IVW)
PHOTO
Christoph Seeger,
­editor-in-chief of
­Harvard Business
­Manager, with his
­deputy Lothar Kuhn
33
HARVARD Business Manager Online
Awards
Award-winning journalism
7/2/2011
“Harvard Business Manager has become an
indispensable guide for management executives and
business consultants.”
Christoph Seeger
­ agazine. In the digital archives they can
m
access all the articles that have been pub­
lished to date and buy them electronically.
­Here they will also find all the Editions and
HBM audio books as MP3 files, and of course
they have the opportunity to order back
­issues.
The staff is planning to expand the online
offer and increase its presence on social networking sites (Xing already has a user group
entitled “Harvard Business Manager Case
Studies”).
risk management, to survive crises and
­decide on successors, but also include selftests and checklists that can be useful in
one’s own professional career.
In addition, experts from the management scene comment on the latest trends,
present exciting new investigations and
­discuss the latest research findings. The editorial staff has managed to secure the assistance of more than a dozen renowned
professors, consultants and managers – all
of whom also write for Harvard Business
Manager. An interactive version of the
monthly case study is also intended to serve
as a basis for online discussion. Here users
can match themselves against the experts
and offer their own solutions to management
problems.
Furthermore, users will find service offers
on www.harvardbusinessmanager.de, along
with additional products related to the
34
A digital edition of Harvard Business
­Manager has been available since January
2012. The new, browser-based web app
­allows the editorial contents of the magazine
to be read on an iPad and other tablet computers, as well as on PCs and Macs. In terms
of its look, the digital Harvard Business
­Manager is guided by the print magazine,
while also using the design elements avail­
able on digital devices. Thus the digital version offers users additional features such as
interactive diagrams and numerous links to
further reading material, videos and articles.
The magazine can be saved and read offline
at any time on an iPad or any device with a
Safari or Chrome browser.
The editorial team can be contacted by
­e-mail at info@harvardbusinessmanager.de.
All suggestions are most welcome.
Journalists of the Year: Henryk M. Broder, SPIEGEL,
2nd place “Politics”; Dirk Kurbjuweit, SPIEGEL, 5th
place “Politics”; Klaus Boldt, manager magazin, 2nd
place “Business”; Thomas Tuma, SPIEGEL, 9th place
“Business”; Matthias Matussek, SPIEGEL, 8th place
“Entertainment”; Markus Grill, SPIEGEL, 6th place
“Science”; Gisela Friedrichsen, SPIEGEL, 5th place
“Reporter of the Year”; Cordt Schnibben, SPIEGEL,
8th place “Reporter of the Year”; Dialika Krahe,
SPIEGEL, 2nd place “Newcomer of the Year”;
­SPIEGEL news staff, 2nd place “Top Ten news staff”
8/6/2011
DER SPIEGEL, Lead Awards, Gold Medal in the
c ategory “Cover of the Year” for “Aufhören”
­
­(SPIEGEL 24/2010)
12/7/2011
Maik Großekathöfer, SPIEGEL, The Silver Horse for
“Der tanzende König” (SPIEGEL 11/2011)
21/7/2011
SPIEGEL ONLINE, Onlinestar, Bronze Medal
25/9/2011
Fiona Ehlers, SPIEGEL, “For Venice” Prize for Journalists for “Das Leben einer Toten” (SPIEGEL 8/2011)
19/10/2011 Thomas Katzensteiner and Ulric Papendick, both
24/2/2011
Konrad Lischka, SPIEGEL ONLINE, Journalists’
Prize for Information Technology (special prize) for
“Ich schenk dir das Tor zur Welt”
­ anager magazin, 1st place in the PSD Prize for Jourm
nalists, awarded by PSD Banks for “Kasino Fatal”
(manager magazin 4/2011)
3/4/2011
Marie-Luise Scherer, who wrote for DER SPIEGEL
from 1974 till 1998, 2011 Heinrich Mann Prize for
Essay Writing
20/10/2011 Thomas Katzensteiner and Ulric Papendick, both
manager magazin, 1st place in the Helmut Schmidt
Prize for Journalists for “Kasino Fatal” (manager
magazin 4/2011); Thomas Tuma and Martin U.
­Müller, both SPIEGEL, 3rd place in the Helmut
Schmidt Prize for Journalists for “Weltreligion Shoppen” (SPIEGEL 50/2010)
4/4/2011
Gerhard Pfeil, SPIEGEL, 2010 DOSB Prize awarded
by the Association of German Sports Journalists
(VDS) for “Im freien Fall” (SPIEGEL 1/2011)
7/4/2011
SPIEGEL, 2011 International Prize of the Free Press
(“Libertad de prensa”) for its reporting based on
­WikiLeaks documents
28/10/2011 Robert Wortmann, SPIEGEL TV, 2011 Film and
5/5/2011
Mathieu von Rohr, SPIEGEL, Axel Springer Prize
“Print – Outstanding Achievement” for “Im Innern
des Weltwissens” (SPIEGEL 16/2010)
3/11/2011
6/5/2011
Ulrike Demmer, Markus Feldenkirchen, Ullrich
Fichtner, Matthias Gebauer, John Goetz, Hauke
Goos, Jochen-Martin Gutsch, Susanne Koelbl, Shoib
Najafizada, Christoph Schwennicke, Holger Stark,
all from DER SPIEGEL, Henri Nannen Prize in the
“Documentary” category, for “Ein deutsches Verbrechen” (SPIEGEL 5/2010)
­ elevision Prize of the Hartmannbund, for “Immer
T
mit Herzblut. Ärzte: niemals Feierabend” (ZDF)
17/11/2011 Alexander Czogalla, SPIEGEL TV, German Prize
for Business Films, in the category “Films about the
Business World” (3rd place) for “Die Sprit-Abzocke – wie Mineralölkonzerne Kasse machen”
22/11/2011 Jürgen Dahlkamp, Gunther Latsch, Jörg Schmitt, all
SPIEGEL, Otto Brenner Prize (2nd place) for their
research into the HSH-Nordbank affair; Katja
Thimm, SPIEGEL, Otto Brenner Prize (special
award) for “Vaters Zeit” (15/2011)
7/5/2011 “Perspectives” image from the SPIEGEL Internatio­
nal campaign, and Spilsbury’s illustrations for the
KulturSPIEGEL column “Darf man das?” – Award
presented by the Art Directors Club
14/5/2011
Joachim Mohr, SPIEGEL, 2011 Prize for Journalists
awarded by the Federal Association of Children with
Heart Disease (BVHK) for “Mohrs Herzschlag”
(SPIEGEL ONLINE)
23/5/2011
DER SPIEGEL, Herbert Award, 1st prize in the
­c ategory of “Sports Presentation – Magazine/Weekly Magazine”
28/5/2011
Steffen Winter, SPIEGEL, Medal of the Saxon Constitution
1/6/2011
Cordula Meyer, SPIEGEL, 2010 Arthur F. Burns ­Prize
for “Dämonen im Kopf” (SPIEGEL 12/2010)
2/6/2011
Gisela Friedrichsen, SPIEGEL, 2011 Press Prize of
the German Bar Association in the Print category
Yassin Musharbash, SPIEGEL ONLINE, 2nd place
in the Berlin Prize for Journalists “Der lange Atem”,
for reports on jihadist terrorism and the debate on
Islam
29/11/2011 Vox, Kress Award in the category “Best TV Program-
ming 2011” for the 12-hour documentary “Ein Tag
schreibt Geschichte – 30. April 1945”; the idea behind
the documentary was jointly developed by Vox, dctp.
tv and SPIEGEL TV
1/12/2011
Dirk Kurbjuweit, SPIEGEL, Roman Herzog Media
Prize for “Ackermanns Herrschaft” (SPIEGEL
22/2011)
5/12/2011
Ulrike Demmer, SPIEGEL, 2011 Reporter Prize for
“Die Ritter der Drachenburg” (SPIEGEL 17/2011) in
the category “Best Political Reportage”
6/12/2011
Markus Dettmer, Janko Tietz, Ricarda Landgrebe,
all SPIEGEL, Media Ethics Award META for “Jenseits der Quote” (SPIEGEL 13/2011)­
35
SPIEGEL Books
Topical programme for readers and listeners
SPIEGEL books have been published in
­cooperation with Deutsche Verlags-Anstalt
(DVA) of Munich since 2002. SPIEGELBuchverlag, the book-publishing branch of
the SPIEGEL Group, is characterised not
­only by meticulously researched stories on
current issues, but also by perceptive reports
on socially relevant topics, written by
­renowned authors.
With “Enemy of the State – WikiLeaks”,
the SPIEGEL journalists Marcel Rosenbach
and Holger Stark took up the tale of the
­successful cover stories in DER SPIEGEL
concerning secret documents about the wars
in Afghanistan and Iraq, and the contents of
US diplomatic cables which were disclosed
on WikiLeaks. The authors had been follow­
ing the development of the whistleblower
website for many years, and met its front man
Julian Assange on many occasions. They
­were therefore able to provide exclusive insights into the way WikiLeaks operates and
impressively sketch its rise to fame, culminat­
ing in the hunt for Assange at the end of 2010.
At the same time as the book was published by DVA, two digital versions were ­also
released: an e-book version for all e-readers,
and also – for the first time – an enhanced
e-book including additional ­videos, photos
and documentary material, compiled and
prepared by a SPIEGEL project team.
Matthias Mattussek also continued to
­attract attention last year with his SPIEGEL
book “The Catholic Adventure. A Provocation”. In it, the SPIEGEL journalist professes
his own Catholic faith – intimately and with
great passion. His propositions concerning
the Pope and celibacy sparked a wide-ranging
discussion among the general public.
36
In the historical book series, SPIEGEL writ­
ers and renowned historians looked at the
chequered history of the Arab nations in
“The New Arab World”, a history stretching
across some three millennia. In it they combined historical analyses with a look at the
current events in Tunisia, Egypt and Libya,
creating an impressive portrait of a region
that is setting out to new shores.
SPIEGEL ONLINE has been publishing its own
books for some years now, too, including
successful entertaining works like “Sorry,
We Missed the Runway. Strange Tales from
the Cockpit” and “Sorry, Your Hotel Has
Burnt Down. Strange Holiday Tales” by the
SPIEGEL ONLINE staff writers Stephan
Orth and Antje Blinda. Both books went to
the top of the list of best-selling paperbacks
in 2010 and 2011 respectively.
The annual list of best-selling paperbacks in
2010 also included “How Good Is Your
General Knowledge? The Big SPIEGEL
­
­Trivia Test” by Martin Doerry and Markus
Verbeet, with more than half a million read­
ers, which was followed in 2011 by further
trivia tests from the fields of history, politics
and social affairs, culture and religion. This
being the year of the UEFA Euro 2012, the
series is now being rounded off with a big
SPIEGEL trivia test on the subject of football.
Best-selling author Bastian Sick also called
on readers to test their knowledge in the
autumn of 2011. In his very successful
­
­SPIEGEL ONLINE book “How Good Is Your
German?” he has collected a number of engrossing questions from the abundance of
challenges posed by the German language –
PHOTO LEFT
Selection of products
from the current
­programme
37
DER AUDIO VERLAG
HARENBERG VERLAG
from spelling and punctuation, to grammar
and style.
Der Audio Verlag (DAV), one of the leading
German publishers of audio books, was
founded in 1999. With its shareholders from
the public-sector broadcasting networks, the
Berlin-based publisher has always fostered
high-quality formats and published productions that have received numerous prestigious awards. Since August 2004, SPIEGELVerlag has held a 25 percent share in DAV,
and in 2008 it increased this share to 51 percent.
In the twelve years of its existence, DAV has
so far published about 1000 audio books, of
an unparalleled variety. Apart from outstand­
ing productions of its own, DAV has also released lavish productions by renowned
broadcasters in every media format – as
­readings, audio plays, features and sound
documents.
The range of products reaches from classic
radio productions, such as the “Paul ­Temple”
series, through bestsellers like “Pope Joan”
by Donna W. Cross, literature, crime thrillers, non-fiction and practical guides,
children’s classics by Otfried Preußler and
Michael Ende, up to the biggest audio book
production on the market: Tolstoy’s una­
bridged “War and Peace” on 54 CDs, read
by Ulrich Noethen.
Whether radio classics or new productions –
all DAV’s audio books are characterised by
top-class speakers, an outstanding sound
quality and attractive features.
38
Numerous titles have already received special acclaim; three current productions were
awarded prizes in 2011:
• HÖRkules – Audio Book Prize of the­
German Book Trade: “City of Angels, or
The Overcoat of Dr. Freud” by Christa
Wolf
• Ohrkanus – Category: “Best Audio Play
for Children/Teenagers”: “Krabat” by­
Otfried Preußler
• Prize of German Record Critics: “You
Won’t Catch Me!” by Mikael Engström
Building upon its commercial involvement,
SPIEGEL-Verlag has also been cooperating
with DAV in terms of contents. In 2011, an
audio version of “Enemy of the State – Wiki­
Leaks” by Marcel Rosenbach and Holger
Stark was released under the “SPIEGEL
­Audio Book” label at the same time as the
book itself, as were the SPIEGEL ONLINE
audio book “Sorry, Your Hotel Has Burnt
Down” by Stephan Orth and Antje Blinda,
and the audio version of the book accompanying the SPIEGEL TV documentary
“Lip Service. Women Talk about Sex” by
SPIE­GEL TV editors Nicola Burfeindt and
Jutta Lang.
Die Harenberg Kommunikation Verlagsund Medien GmbH & Co. KG has been a subsidiary of SPIEGEL-Verlag since 2007. It is
particularly renowned for its trade journal
“buchreport”, which is aimed at the book
retail business and has been going strong for
40 years. Every Thursday, the weekly “buchreport express” provides reports about the
events of the week, background information
and commentaries.
In addition, each issue includes posters of
the current bestsellers to be put on display
in the shops. “buchreport magazin” is published on the last Friday of every month and
contains interviews and analyses of the
­latest developments in the domestic and
­international book market.
“buchreport” has been putting together the
lists of bestsellers that are published by DER
SPIEGEL for 40 years now; since 2001 it has
done so by electronically polling more than
450 bookshops in Germany, selected from a
representative panel. In the meantime, this
database is being used to draw up other bestseller lists. Every week SPIEGEL ONLINE
presents the current best-selling paperbacks;
the business bestsellers are published every
month in manager magazin; the bestselling
audio books and DVDs are reported in
­KulturSPIEGEL, and the bestselling books
for children and teenagers appear in “Dein
SPIEGEL”.
buchreport.de is a service and information
portal for the book industry which is continu­
ously updated on weekdays and provides
news, press reports, an overview of book reviews, blogs and surveys as well as best-selling
lists. In addition selected analyses from the
print edition of “buchreport” are available.
In the meantime, buchreport.de has become
one of the leading information portals for the
book industry. In addition to up-to-date reports and basic information on the book retail
and publishing industry in Germany, its annual rankings – which include “The 100 Biggest Publishers” and “The 50 Biggest Book
Stores” – and analyses (“Perspectives for
­E-Books”) provide guidance in the market.
In the forum buchreport.blog representatives
of the cultural industry present their position
on current issues and encourage discussion.
The customer magazine “buch aktuell” is
aimed at customers and people who are interested in literature, informing them four
times a year about the latest new releases on
the book, audio book and DVD market. And
twice a year, monothematic special issues
focus on topics such as “Books for Children
and Teenagers”.
“buch aktuell” reports on the new publi­
cations of the season, contains portraits of
authors and outlines the latest trends and
topics. In addition to regular sections such
as “Fiction“, “Crime/Thrillers”, “Books for
Children and Teenagers” and “Practical
­Guides/Non-Fiction”, each issue also focuses
on specific key topics.
The magazine “buch aktuell” is available in
bookshops and has a circulation of over
300,000 copies. It is offered to booksellers
for a token fee, to be handed out free of
­charge to attract new customers and secure
the loyalty of existing ones. Its best-known
partner is Mayersche Buchhandlung, the
number three German book store according
to the “buchreport” ranking, with more than
40 branches in North Rhine-Westphalia.
Overall, “buch aktuell” is available in more
than 800 book shops throughout Germany.
At the Website www.buchaktuell.de visitors
will find the latest reading recommendations
as well as interesting news of the day from
the world of books, and announcements of
book readings by their authors.
39
Spiegel QC
Spiegel QC
Premium marketing in print and online
Organigram SPIEGEL QC
As at July 2011
Head of Marketing
Digital and Business Development
SPIEGEL QC
The marketing
­association is divided
into three areas:
• Sales
• Digital and
Business
Development
• Media Marketing and Scheduling
SPIEGEL QC is the integrated marketing
a­ ssociation of the SPIEGEL Group and is the
competent contact for all issues surrounding
print and online advertising.
Some 90 employees in the Hamburg headquarters and the five sales offices in Düsseldorf, Frankfurt am Main, Hamburg, Munich
and Stuttgart work in teams, made up of online and print experts, who are therefore
­able to provide competent support and advice from a single source at all times.
The strength of SPIEGEL QC lies in the high
quality it offers. Aside from DER SPIEGEL
and SPIEGEL ONLINE, along with manager
magazin and manager magazin online,
­SPIEGEL QC provides access to further firstclass advertising media with which sophisticated target groups can be approached:
•“Dein SPIEGEL” – for inquisitive girls
and boys between that ages of 9 and 14;
• Harvard Business Manager and Harvard
Business Manager Online – for ambitious
young business talents and successful
­executives;
•KulturSPIEGEL – Germany’s biggest
­cultural magazine;
•UniSPIEGEL – reports from the univer­
sity scene three times per semester;
•SPIEGEL GESCHICHTE (six times a­
­year), SPIEGEL WISSEN (four times a
­year), and SPIEGEL SPECIAL (sporadically) – are used intensively as monothematic magazines;
As an innovative media company, the
­SPIEGEL Group is constantly developing new
channels in order to furnish its users with upto-date and reliable information. As a result,
it can also be relied on to offer advertisers
new platforms and advertising media.
The digital editions of DER SPIEGEL – the
apps for the iPad, iPhone, Android smartphones and tablets – as well as the web-based
magazine reader, which makes DER
­SPIEGEL and manager magazin available in
your browser, open up new opportunities
and grant access to new potential users, also
for advertising.
In addition, the mobile versions of SPIEGEL
ONLINE and manager magazin online allow
you to communicate with high-quality target
groups irrespective of time and place.
The Group’s own brands – SPIEGEL,
­m anager magazin and Harvard Business
­Manager – are augmented by a portfolio of
selected external partners:
•golf.de – the official partner website of
the German Golf Association is
Germany’s largest golf portal and hence
the home of German golfers in cyberspace;
• heise online (www.heise.de) – with up-tothe-minute news from the IT industry, the
Performance
Marketing
Sales
Media Marketing and Scheduling
Head of Sales
North
Düsseldorf
North
Düsseldorf
North
Düsseldorf
Media
Solutions
Frankfurt
Munich
Stuttgart
Abroad
South
Abroad
Media
Marketing
Scheduling
Frankfurt
Technology/
Optimisation
Portfolio
Management
Advertising Sales Offices
Frankfurt
preferred source of information among
ICT decision-makers and technology
­enthusiasts;
•Legal Tribune ONLINE (www.lto.de) –
first stop for legal experts, with all the
info about jobs, know-how and life;
•MERIAN.de – the enjoyment of travel.
Market leader in the online travel magazine segment;
•NetMoms (www.netmoms.de) – the first
German-language online network by
­mothers for mothers;
•opodo.de – the comprehensive Internet
travel service which meets the demands
of modern-day travellers;
Munich
Stuttgart
Abroad
SPIEGEL QC also offers its clients comprehensive creative communication concepts,
up to and including the concept development, planning, implementation, management and documentation of multi-day brand
events, drawing on the many resources
available within the SPIEGEL Group. They
include competent contacts – in the field of
event and moving image production, for
­example, or in market research – to guarantee innovative solutions which are tailored
to the customer’s individual needs, all under
a single roof.
ILLUSTRATION
“Faszination SPIEGEL”
demonstrates the
­importance of reader
­loyalty for ad reception
Detailed information about all the advertis­
ing media, along with detailed media data
and the latest news, is available round the
clock at www.spiegel-qc.de.
In addition to placing standard advertisements in print, online and mobile media,
•SPIEGEL Jahres-Chronik – reviews the
past year;
ILLUSTRATION
SPIEGEL QC’s
­partners
40
•SPIEGEL.TV – quality television on the
Internet, 24 hours a day, 7 days a week,
as a live editorial stream or video on
­demand.
ILLUSTRATIONS
Examples of special
online advertising
­formats
41
Cooperation Products and Spiegel Shop
Quality Service
Media you can hear and see
PHOTO
The SPIEGEL SHOP
at Ericusspitze
The virtual SPIEGEL SHOP allows all the
available magazines, books, e-books, audio
books and cooperation products to be conveniently ordered (www.spiegel.de/shop). In
cooperation with the large German mail-­
order company Libri.de, the media shop offers a wide range of books, audio books,
DVDs and CDs in addition to the publisher’s
own products.
A real-world SPIEGEL SHOP, operated by
PWV Presseshop GmbH, opened its doors
in November 2011. It is integrated into the
publishing company’s building in its own
separate retail area. All the publisher’s
­
­products are on offer here. In addition, the
shop has close ties with DER SPIEGEL, and
in future it is to serve as a venue for book
presentations and public talks, for example.
The shop is also open to all publishers who
want to test new press marketing concepts
directly at the point of sale.
Arthaus Collection is a series of DVDs that
now comprises 150 films, all of them selected
by the journalists of KulturSPIEGEL. The
first of these were 50 masterpieces by great
film directors, entitled “The 50 Best Good
42
Films”. The series was continued in 2009
with ten films each from the field of classics,
film adaptations of great literature, Asian
­cinema and documentaries. In 2010 and 2011,
the “classics” and “film adaptations of great
literature” were continued, and further films
were released representing British, American, Scandinavian and French cinema. Each
DVD includes a comprehensive booklet with
detailed background information supplied
by the writers of KulturSPIEGEL.
The series is produced in cooperation
with Studiocanal GmbH, which is respon­
sible for the production and distribution of
the DVDs. Another joint production be­tween
Studio­
canal GmbH and KulturSPIEGEL
­journalists is the 50 Milestones of German
Cinema. Starting with “Metropolis” and
­including cinema hits such as “Good Bye,
Lenin!” and “Alles auf Zucker”, this series
covers all the highlights of ­German cinemato­
graphic history, from its origins, through the
partition of Germany, to the present day.
Große Kinomomente (Great Moments in
­Cinema) is a selection of award-winning
films from the recent past. KulturSPIEGEL
assembled this series in collaboration with
Universum Film GmbH. From the impres­
sive documentary “Our Earth”, through
“The Years of Plenty Are Over”, to the DVD
­premiere “Cloud 9”, the collection consists
of 50 films inviting you to laugh, cry or contemplate. Another 25 films are to follow in
2012, both on DVD and on Blu-ray.
Special trips are available to the readers
of DER SPIEGEL, offered by the publishing
company in association with its partners
­Studiosus and TUI. For many years, the
destinations have included Spain, from
­
“­Parador to Parador”, and China, the ­Middle
Kingdom. Every year, new destinations are
added to the list, as well as city trips to se­
lec­ted European cities.
Committed to quality
The every-increasing quality standards
that are expected of a service centre led to
the founding of the company QS Quality
Service GmbH (www.qs-hamburg.de) in
2006, as a wholly-owned subsidiary of the
SPIEGEL Group.
QS Quality Service GmbH offers all the
services required by a publisher under a single roof, and has years of experience with
demanding readers.
It offers individualised after-sales services
to customers of the SPIEGEL Group’s own
products as well as those of external clients.
Beyond this, QS Quality Service GmbH offers its customers a broad portfolio of CRM
(customer relationship management) ser­
vices and numerous measures to prevent
sub­scription cancellations, and to win back
and re-activate lapsed subscribers.
Its after-sales services include profession­
al address generation and validation, cus­
tomer loyalty measures, increasing customer
value through cross- and up-selling, as well
as retention measures using tailor-made
­offers.
These services are made possible through
a rigorous training of the workforce, often
individually, and by performing independent
quality checks followed up by on-going improvement procedures.
In the field of active telephone marketing,
the range of services includes winning back
lapsed subscribers and generating direct­
­debit payments, as well as selling classified
ads.
QS Quality Service GmbH also operates
success­fully on behalf of clients from outside
the SPIEGEL Group. In addition to all the
SPIEGEL publications, manager magazin
and Harvard Business Manager, its tele­
phone marketing services are also used by
the high-quality magazines of other pub­
lishing companies. These include “c’t”, “iX”
and “Technology Review”, “Digitale Fotografie” and “Mac & i” for Heise Zeitschriften
­Verlag; “Cicero” and “monopol” for Ringier
Publishing; as well as “Der Freitag”, “Mare”
and “Mare ahoi!” for Mareverlag.
QS Quality Service GmbH is a competent
partner in the field of e-media for all the
­customers of SPIEGEL Group as well as the
customers of external publishing companies.
This includes providing technical services to
the users of digital publications of the
­SPIEGEL Group, on all the usual platforms
and user interfaces.
PHOTO
SPIEGEL QS –
individualised after-­
sales service and active
telephone marketing
QS also provides technical support for
users of the SPIEGEL archives, the biggest
research database on the German-speaking
Internet. Likewise, QS Quality Service
GmbH provides after-sales services for the
SPIEGEL SHOP and the shops of Libri.de
Internet GmbH, one of the leading online
dealers for books and e-media, and it is
available to provide technical support for
electronic offers and formats of the book and
music business.
43
Production and the Environment
Production and the Environment
Professional and dedicated
SPIEGEL-Verlag utilises all the possibilities
offered by modern computer technology in
order to ensure maximum quality and a
smooth production. All the staff in the news
departments have access to the system; up to
200 can log on to it at the same time. The
­Berlin office and a number of other external
news bureaux are integrated directly in the
production process via the SPIEGEL network. Secure dial-in facilities allow journalists who are travelling and overseas ­SPIEGEL
offices to transmit articles and carry out
­research in the archives.
Since the middle of the 1990s, the picture desk has been able to directly access
the ­latest digital images released by the
major news agencies. Photographers and
picture agencies now usually offer their
Every week, more than 1.1 million copies of
DER SPIEGEL are produced at the Prinovis
printing works in Itzehoe and Dresden,
using rotogravure printing. In 2011, the
­average number of pages per issue was 156,
while the overall volume of printing for the
year was over 9 billion pages, corresponding
to almost 18,000 tonnes of paper. In order to
reach the newsagents and readers on time
and to be as up-to-date as possible, the
­magazine is produced under enormous time
pressure every week. An entire edition has
to be printed and bound within 20 hours.
This means that over 900 copies are p
­ ro­duced
every minute.
Light-weight coated paper is used in
­making DER SPIEGEL, weighing 54 grams/
square metre. One issue of DER SPIEGEL
requires approx. 350 tonnes of paper. The
paper quality provides optimum lightness,
colour and opacity while taking into account
environmental requirements. The cover of
DER SPIEGEL is printed on heavier paper,
weighing 115 grams/square metre.
Environmental protection has been a top
­priority for SPIEGEL-Verlag for many years.
Years of close collaboration with just a few
paper factories ensure that the publishing
company’s quality and environmental standards are met. The paper for DER SPIEGEL
must fulfil at least the following ecological
criteria:
• use of wood from sustainably managed­
forests;
ILLUSTRATIONS
Two versions of the
SPIEGEL cover for
­issue number 30/2011
44
pictures on the Internet in a digital form
or send them to the picture desk by other
digital routes.
SPIEGEL-Verlag has its own production
department with access to state-of-the-art
equipment and technologies for digital
reproduction. All cover pages of DER
­
­SPIEGEL and all news pages are produced
to completion and sent directly to the printer
in the form of a digital final page.
• use of recycling fibre (as high a proportion
of recycled paper as possible).
• use of totally chlorine free (TCF) wood
pulp.
SPIEGEL-Verlag is closely involved in the
­Environmental Workgroup of the Association
of German Magazine Publishers (VDZ). The
Environmental Workgroup promotes the con-
PHOTO
Production of ­SPIEGEL
issue number 5/2012
at the Prinovis printing
works
tinued development and the implementation
of ecological standards for every link in the
manufacturing chain, from forestry through
to recycling.
In the context of these efforts, voluntary
statements of commitment have been signed
for every stage of the manufacturing chain,
in association with the Association of German
Paper Factories. These apply for all sectors
of forestry and timber felling, cellulose
­manufacturing, paper manufacturing, paper
recycling, printing and inks. In addition, a
catalogue of requirements was drawn up in
1999 regarding the issue of forestry certification. These are now met by certification
systems such as the FSC® (Forest Stewardship Council) and the PEFC (Programme for
the Endorsement of Forest Certification). All
publi­cations of the SPIEGEL Group are
­printed entirely on FSC-certified paper.
SPIEGEL-Verlag makes sure that environmentally friendly and energy-saving production methods and products are used in-house.
In addition, it has successfully participated in
the environmental programme Ökoprofit
­organised by the city of Hamburg.
The measures implemented include:
• use of recycled paper in all offices and all
printers;
•environmentally friendly disposal of
­recyclable and harmful waste by means of
special collection bins on every office level;
• use of re-usable components for building
conversions;
• use of environmentally friendly paints,
varnishes and cleaning agents;
• purchase of energy-saving technical equipment, use of energy-saving bulbs and a
lighting system that responds to the
available outdoor light;
• since 1992 the publishing company has refunded 75 percent of the cost of a “ProfiCard”, a subsidised pass for Hamburg’s
public transport network, to all members
of staff;
• purchase of environmentally friendly and
recyclable office materials;
• regular systematic examinations of the
flow of materials and energy in order to
save energy;
• processing kitchen leftovers in a biodegrad­
able waste unit to produce a precursor of
biogas, which is then used by our waste
disposal service;
• environmentally friendly disposal of electronic scrap;
• no use of drinks in non-reusable containers;
• use of organically sound food, drinks,
meat products, vegetable products and
dairy products.
• donation to charity of surplus food pro­
duced in the kitchens;
ILLUSTRATION
This brochure is
­printed on FSC-­
certified paper
45
The New Building
The New Building
Ericusspitze 1 – The new address
For 42 years, the German news magazine
was produced in the SPIEGEL House on
Brandstwiete, in Hamburg. After a threeyear construction period, the SPIEGEL
Group moved to the Ericusspitze at the east­
ern end of the new HafenCity in September
2011. For the first time, all the employees,
30,000 square metres (320,000 square feet)
on 13 storeys, it offers room for more than
1100 employees.
The SPIEGEL House is not only one of
the largest buildings in Hamburg, but also
one of the “greenest”. It is the first pri­­vatesector project to be awarded the “HafenCity
PHOTOs
Elements created by the
interior designer Verner
Panton for the previous
building – the snack bar
(left)
Shimmering aluminium
discs and yellow saucers
of light – the canteen
PHOTO
A spacious landmark
with an environmentfriendly design – the
new SPIEGEL House
PHOTO
Inside view – the
­atrium
46
brands and media of the group are now unit­
ed under a single roof.
The new SPIEGEL House was designed
by the renowned Danish firm of architects
Henning Larsen, which had emerged in 2007
as the winner of a competition in which 14
international architects’ offices participated.
It is one of the most modern media buildings
in the whole of Europe, with an atrium as
high as a house forming the centre of the
new building, criss-crossed with bridges and
staircases – symbolising transparency in
times of multimedia communication and networking. With a total floor space of approx.
Gold Environmental Label”. Thanks to the
use of geothermal power, triple-glazed windows and temperature-adjusting water pipes,
among other technologies, its annual primary energy consumption is less than 100 kilowatt hours per square metre.
In order to be awarded the “HafenCity
Gold Environmental Label”, a building has
to be awarded a gold certificate in at least
three of five categories. From cellar to roof,
the SPIEGEL House actually managed to
meet that standard in four of the five categories.
Gold in Category 1:
Sustainable use of energy resources
The overall primary energy consumption of
the buildling is particularly low, at less than
100 kilowatt hours per square metre per
­year. This is achieved, among other things,
by triple-glazed windows and a thermal acti­
vation of structural components, as well as
the use of geothermal energy, whereby 70
subterranean probes absorb heat at a depth
of 100 metres. Photovoltaic systems also help
reduce the primary energy requirements.
The lighting adjusts to incoming daylight and
the presence of people; in addition, energysaving lamps are deployed.
Gold in Category 2:
Sustainable use of public goods
The building stands out for being unusually
accessible to the public. The area ­between
the SPIEGEL House and the neighbouring
Ericus-Kontor as well as certain ­areas of the
ground floor are open to the public. In order
to conserve public assets, rainwater is treat­
ed and used as grey water.
Silver in Category 3:
Use of environmentally friendly building
materials
Environmentally friendly materials have
­been used for the entire building, including
a high proportion of renewable raw materials. Wood was used for the windows, for
exam­ple, and PVC and construction materials containing halogens were dispensed with
entirely.
Gold in Category 4:
Special attention to health and comfort
An optimised indoor climate and active
­measures against allergies (e.g. pollen filters,
no use of solvents) ensure particularly
healthy and agreeable levels of comfort.
Gold in Category 5:
Sustainable operation of the building
Thanks to its reduced power consumption
and a low level of renewal, the building can
be operated sustainably. All the materials
are environmentally friendly, low-maintenance and easy to renew. Its day-to-day operation is constantly being analysed and
­optimised.
PHOTO
Staircases in the
atrium – connecting
the storeys and the
­employees
47
The SPIEGEL Group in Numbers
OWNERS/SHAREHOLDINGS
Facts and Figures
As at February 2012
Inland
Turnover
National bureaux
of the SPIEGEL Group, in million euros
Berlin
Dresden
Düsseldorf
Frankfurt am Main
Karlsruhe
Munich
Stuttgart
Advertising sales offices
North
(Hamburg)
Düsseldorf
Frankfurt am Main
South
(Munich und Stuttgart)
Abroad
Foreign bureaux
Abu Dhabi
Athens
Bangkok
Beijing
Brussels
Cairo
Istanbul
London
Madrid
Moscow
Nairobi
New Delhi
New York
Paris
Rio de Janeiro
Rome
San Francisco
Shanghai
Stavanger
Tel Aviv
Warsaw
Washington D.C.
92 percent of
DER SPIEGEL’s circulation
remains in the country;
some 8 percent go
abroad, mostly to Austria
and Switzerland.
48
2011
2010
2009
2008
2007
2006
2005
2004
2003
2002
In-Depth Interviews
325.0*
319.9
301.7
335.2
352.5
338.5
325.7
315.5
306.5
300.0
2011
2010
2009
2008
2007
2006
2005
2004
Day of Publication
DER SPIEGEL
* Forecast
Employees
of the SPIEGEL Group
By 31/12/2011, a total of 4,955 SPIEGEL in-depth interviews
had taken place, the first appearing in SPIEGEL issue 50/1956.
The largest number of interviews were conducted with:
Wolfgang Schäuble 38 in-depth interviews
Gerhard Schröder 35 in-depth interviews
Willy Brandt
34 in-depth interviews
Oskar Lafontaine 33 in-depth interviews
Joschka Fischer
31 in-depth interviews
Helmut Schmidt
25 in-depth interviews
Full-time employees
1,243
1,254
1,275
1,312
1,296
1,254
1,215
1,188
Editors-in-Chief
13 SPIEGEL editors-in-chief over a period of 65 years:
Georg Mascolo since 5 February 2008
Mathias Müller von Blumencron since 5 February 2008
Stefan Aust 16 December 1994 until 5 February 2008
Wolfgang Kaden 9 July 1991 until 31 October 1994
Hans Werner Kilz 1 January 1990 until 16 December 1994
Werner Funk 1 February 1986 until 26 July 1991
Erich Böhme 19 February 1973 until 31 December 1989
Günter Gaus 1 April 1969 until 31 March 1973
Leo Brawand 15 November 1962 until 11 July 1963
Claus Jacobi 1 January 1962 until 31 December 1968
Johannes K. Engel 1 January 1962 until 21 September 1987
Hans Detlev Becker 1 January 1959 until 31 December 1961
Rudolf Augstein from 1 January 1947;
died 7 November 2002
Ten manager magazin editors-in-chief over a period
of 40 years:
Arno Balzer since 1 July 2003
Wolfgang Kaden 1 November 1994 until 30 June 2003
Peter Christ 1 April 1992 until 31 October 1994
Winfried Wilhelm 12 October 1991 until 31 March 1992
Ulrich Blecke 1 January 1987 until 11 October 1991
Dieter Piel 6 January 1986 until 31 December 1986
Werner Funk 1 April 1981 until 31 December 1985
Leo Brawand 1 January 1972 until 31 March 1981
Klaus Recht 1 November 1971 until 1 December 1971
Heinz Streicher 1 January 1970 until 1 December 1971
As of issue 1-2/1966
Mo Tu We Th Fr Sa So
Issue 36/1950–Issue 52/1965 Mo Tu We Th Fr Sa So
Issue 20/1949–Issue 35/1950 Mo Tu We Th Fr Sa So
Issue 1/1947–Issue 19/1949 Mo Di We Th Fr Sa So
SPIEGEL apps for digital devices
Mo Tu We Th Fr Sa So
As from Sunday morning,
8 a.m., users can access
the digital edition of DER SPIEGEL and read it on their
iPad, other tablet, Mac or PC.
8/11/1974
The SPIEGEL Group
Rudolf Augstein GmbH
50.5% Kommanditgesellschaft
Beteiligungsgesellschaft für
SPIEGEL-Mitarbeiter mbH & Co.
25.5% Gruner+Jahr AG & Co KG
24%
Heirs of Rudolf Augstein
SPIEGEL-Verlag
Rudolf Augstein GmbH & Co. KG
50%
Kommanditgesellschaft
Beteiligungsgesellschaft für
SPIEGEL-Mitarbeiter mbH & Co.
25.25% Gruner+Jahr AG & Co KG
23.75% Heirs of Rudolf Augstein
1%
Rudolf Augstein GmbH
100%
SPIEGEL-Verlag
Rudolf Augstein
GmbH & Co. KG
2,790
SPIEGEL citations in other media in 2010.
Source: PMG Pressemonitor.
SPIEGELnet GmbH
26,860,000
100%
141
100%
51%
14%
12.5%
Harenberg Kommunikation Verlags- und Medien-GmbH & Co. KG
Der Audio Verlag GmbH
PMG Presse-Monitor GmbH
dctp Entwicklungsgesellschaft für TV-Programme mbH
100%
100%
100%
100%
100%
51%
15%
15%
SPIEGEL TV Media GmbH
SPIEGEL TV Produktion GmbH
Aspekt Telefilm Produktion GmbH
100% Aspekt Telefilm Produktion Berlin GmbH
Ericus Media GmbH
SPIEGEL TV Infotainment GmbH & Co. KG
SPIEGEL TV Geschichte und Wissen GmbH & Co. KG
STORY HOUSE Productions GmbH
STORY HOUSE Productions Inc. Washington D. C.
100%
100%
100%
10%
SPIEGEL ONLINE GmbH
Quality Channel GmbH
QS Quality Service GmbH
Libri.de Internet GmbH
100%
100%
manager-lounge leaders network GmbH
manager magazin new media GmbH
SPIEGEL TV GmbH
Rudolf Augstein presented half of the company to his
employees. This means they are shareholders of the
company via the Mitarbeiter-KG, of which they are silent
partners. Since then, sharing in the responsibilities,
decisions and half the profits has been a key feature of
the working environment, and has helped to shape the
atmosphere within the company.
Readers reached by DER SPIEGEL ever year.
Source: AWA 2011
As at February 2012
SPIEGEL-Verlag
Rudolf Augstein
GmbH & Co. KG
Minutes spent by the average SPIEGEL reader per issue
(Source: copy tests), 7473 minutes per year.
21,287
Letters from readers that reached the editors of DER SPIEGEL
in 2011 – more than 1170 per month.
177
manager magazin
Verlagsgesellschaft mbH
75.1% Rudolf Augstein GmbH
24.9% Gruner+Jahr AG & Co KG
Countries in the world in which DER SPIEGEL is on sale.
49
As at February 2012
SPIEGEL-Verlag Rudolf Augstein GmbH & Co. KG
Ericusspitze 1, 20457 Hamburg,
PO-Box 11 04 13, 20404 Hamburg; Telephone: +49 40 3007-0,
Fax: +49 40 3007-2247 (Redaktion), +49 40 3007-2246 (Verlag),
E-mail: spiegel@spiegel.de
Facebook: www.facebook.com/DerSpiegel
Readers’ Information Service
Telephone: +49 40 3007-2687, Fax: +49 40 3007-2966,
E-mail: spiegel@spiegel.de
Letters to the Editor
SPIEGEL-Verlag, Ericusspitze 1, 20457 Hamburg;
Fax: +49 40 3007-2966, E-mail: leserbriefe@spiegel.de
Questions about SPIEGEL articles/research
Telephone: +49 40 3007-2687, Fax: +49 40 3007-2966,
E-mail: artikel@spiegel.de
Ordering back issues of DER SPIEGEL
Individual copies of DER SPIEGEL (going back three years):
Telephone: +49 40 3007-2948, Fax: +49 40 3007-857050,
E-mail: nachbestellung@spiegel.de
Older issues of DER SPIEGEL: Telephone: 0810 6 6604,
Fax: 0810 6 34196, E-mail: spodats@t-online.de
Permission to reproduce articles and illustrations
Germany, Austria, Switzerland:
Telephone: +49 40 3007-2869, Fax: +49 40 3007-2966,
E-mail: nachdrucke@spiegel.de
Other overseas countries: New York Times News Service/­
Syndicate; Telephone: +33 1 41439757, ­
E-mail: nytsyn-paris@nytimes.com
Permission to reproduce photographs
Telephone: +49 40 3007-2869, Fax: +49 40 3007-2966,
E-mail: nachdrucke@spiegel.de
Customer services
SPIEGEL-Verlag, 20637 Hamburg;
Personal contact:
Mon–Fri 8.00 a.m. – 7 p.m., Sat 10.00 a.m. – 4 p.m.
Information about SPIEGEL subscriptions
Telephone: +49 40 3007-2700, Fax: +49 40 3007-3070,
E-mail: aboservice@spiegel.de
Notification of travel or change of address
Telephone: 0180 1 221133 (3.9 cents/min)*,
Fax: +49 40 3007-857003
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