Sotheby`s Auction Collaboration ads

sotHeby’s
Auction House
A coLLAboRAtion tHAt
tRuLy sets us ApARt
embRAcing
ouR bRAnd’s poweRfuL infLuence
Since the founding of the Sotheby’s auction house in 1744, the
Sotheby’s name has earned renown as a marketer for many of the
sotHeby’s Auction House
Collaborationa
Collaborationa
ads
ds
Whether you are promoting your company or listings, the Auction Collaboration ads will surely
set your message apart from other print advertisements. Three customizable templates are
available featuring an upcoming auction schedule or your listing, while showcasing the extraordinary collaboration between Sotheby’s Auction and your firm.
world’s most valuable and prestigious possessions.
Patek Philippe: A Fine & Rare Platinum
Perpetual Calendar Chronograph Wristwatch
with Registers & Moon-Phases, Ref. 3970P
ESTIMATE: $90,000 – 120,000
Important Watches October 27, 2010
C A L E N DA R H I G H L I G H T S
There is no more powerful differentiation in your local marketing
than the demonstration of the collaboration that exists between our
two brands. Leverage the history and sophistication of our rich
heritage by incorporating our unique partnership
offerings into your local marketing efforts.
the sotheby’s international Realty® network
extends this legacy by representing extraordinary
real estate throughout the world.
NEW YORK AUCTIONS & EXHIBITIONS
1 October
21
Fine European Furniture
Important English &
Continental Silver
& Objects of V
Vertu
5&6
Photographs
22
7
English Furniture
urniture & Ceramics
Impressionist & Modern Art, Including
ncluding
Russian & Latin American Art
26
15
19th Century Furniture,
Sculpture, Ceramics,, Silver
&W
Works of Art
The James S. Copley Library: Magnifi
Magnificent
cent
American, Historical Documents:
ocuments: Second
Selection
27
The James S. Copley Library: The Henry
Strachey Papers
W
Watches
29 & 30
Prints
not only are these templates sophisticated,
they are complimentary, we handle it all for you.
To request an Auction Collaboration ad, simply visit members.sothebysrealty.com and complete the Auction Collaboration
Request form. NOTE: Ad requests must be made two weeks in advance of the materials due date. All ads will be designed by the
Sotheby’s International Realty corporate marketing team and will be presented to the Sotheby’s Auction House for approval. Any
materials bearing the Auction House cannot be altered in any way.
sotHeby’s
At Auction
sotHeby’s inteRnAtionAL ReALty
RESIDE® D
DIS
ISt
IS
tRI
RIbut
butIIon
but
exposuRe
e to sotHeby’s top tieR cLienteLe
Our award winning flagship publication, RESIDE magazine, takes readers on an extraordinary tour through some of the
most exquisite estates around the world. Each issue features rich editorial on real estate and auction experts, the newest
Cooperative Advertising
luxury trends, and “THE GALLERY” showcasing pages of listings represented exclusively by the Sotheby’s International Realty
Showcase your listings alongside some of the most impressive possessions in the world with Sotheby’s at Auction. The flagship
Auction mailing list. Copies of RESIDE magazine are polybagged with Sotheby’s at Auction and mailed to their exclusive list of
publication of the famed Auction house, published 8 times per year, promotes all auction happenings at Sotheby’s worldwide,
top tier clientele.
network. RESIDE magazine is distributed to highly targeted list of 100,000 upscale recipients, including the Sotheby’s at
including unique editorial features and interviews with artists and collectors. Cost per listing: $1250 USD*
Visit members.sothebysrealty.com to view the full cooperative advertising schedule.
*Some offices outside the US may be subject to a higher non subsidized rate.
Subscriptions to Sotheby’s at Auction
Present your clients or sales associates with a subscription to the signature publication of the Auction House. Sotheby’s
sotHeby’s
Cafe
CafeC
Cookbook
C
ookbook
For many people, the pleasures derived from fine food and fine art can be
International Realty network members can purchase Sotheby’s at Auction subscriptions at a 30% discount, that’s only $100*
equally intense but the two are often appreciated separately. Presented by the
per year! To purchase a subscription, visit members.sothebysrealty.com and complete the Sotheby’s at Auction subscription
Sotheby’s Auction House, the Sotheby’s Cafe Cookbook provides a feast for the
order form. *Additional shipping charges might apply for recipients outside the US.
senses with an exquisite showcase of fine food and fine art. Tantalize your
Extra Copies of Sotheby’s at Auction Magazine
Each office receives 20 complimentary copies of each issue of Sotheby’s at Auction magazine, however additional copies are
clients with this eclectic mix of culinary delights coupled with sumptuous
photography, while also featuring articles on fine art and collectibles.
Cost: $35.50
available for only $7.50 per copy. Additional copies may only be ordered for a current or future issue of Sotheby’s at Auction.
To secure additional copies of Sotheby’s at Auction, visit members.sothebysrealty.com and complete the Sotheby’s At Auction
The Sotheby’s Café Cookbook is available through Xpressdocs via
magazine order form.
members.sothebysrealty.com. Item #43
sotHeby’s
wine encyclopedia
Link youR LocAL website to tHe
Sotheby’SS Auction hou
Sotheby’
ouSSe
Often cited to be among the most notable books on wine today, The Sotheby’s
Wine Encyclopedia is an impressive guide to every major wine-growing
region in the world. The contents include hard data and technical information including profiles of nearly 2,000 wineries, and recommendations of
more than 6,000 producers. The full-color encyclopedia also features Top 10
Your firm can leverage the prominent
Above are the icons that should be used
To incorporate a link to Sotheby’s
lists covering a broad range of topics including best-value, greatest quality,
heritage of the Sotheby’s Auction House
for the hyperlink and have been designed
Auction on your website, visit the
most exciting and unusual finds.
by incorporating a hyperlink from your
in four different backgrounds so that you
members’ website to download the web
Cost: $35.50
website to the official website of the auc-
can select the one that best fits.
banner files, and simply link the icons to
tion house.
The Sotheby’s Wine Encyclopedia is available through Xpressdocs via
members.sothebysrealty.com Item #005
sothebys.com.
sotHebys.com
exposure
AssouLine book discount
iscount
Our collaboration with the Sotheby’s Auction House includes multiple opportunities to have our brand and
our relationship with sotheby’s offers
our network a 20% preferred rate
your listings exposed to clients of the Auction House through sothebys.com.
Distinctive properties have an opportunity for exposure through the banner ad which rotates at the bottom
of sothebys.com homepage. This banner promotes 5 rotating properties for a 2 week period as well as the
opportunity to search sothebysrealty.com by location and lifestyle.
Since 1994, Assouline Publishing has created fine illustrated books
We also have a distinctive featured
covering topics such as art, design, fashion, architecture, gastronomy,
property position on the sothebys.
travel and lifestyle. Renowned for their highly original graphic concept,
com homepage rotating in the top
Assouline books are works of art that capture culture and bring it to life.
header position. Two properties
Due to our connection to the Sotheby’s Auction House, all Sotheby’s
are selected each month which dis-
International Realty network members are entitled to a 20% preferred
plays a link directly to the property
rate off all books.
as well as to sothebysrealty.com.
Visit assouline.com and use Sotheby’s International Realty discount code
To submit a property for
at checkout: Preferred09
consideration visit the Members’
website and complete the Auction
House banner submission form.
sotHeby’s Auction
SponSSor
Spon
orSShip opportuni
pportunit
tie
ieSS
customized sotHeby’s event
...In your local market
Throughout the year, Sotheby’s International Realty identifies high profile Sotheby’s auctions and receptions to attend
around the world. Sotheby’s International Realty affiliates are invited to participate in or sponsor an event during
For the very top listing, office launch or
these exhibitions. This is an invaluable opportunity to network with other Sotheby’s International Realty affiliates
client appreciation event collaborate with
and high net worth clientele of Sotheby’s Auction worldwide.
the Sotheby’s Auction House to create a
unique custom event in your local
To be a sponsor for a Sotheby’s reception at one of the auction houses around the world or a traveling exhibition,
contact Beth Heard-Laffey at +1 212.606.7500 or beth.laffey@sothebysrealty.com.
market. Impress your clientele with an
exclusive invitation to hear Sotheby’s
experts speak on Wine, Watches,
Paintings, the Art Market, Collecting, and
many more!
sotHeby’s inteRnAtionAL ReALty
Auction consignments
To obtain additional information contact
Beth Heard-Laffey at +1 212.606.7500 or
beth.laffey@sothebysrealty.com.
If your client has a unique possession that they are interested
in selling, or simply just obtaining a value for it, our brand
collaboration provides a direct line to Sotheby’s Auction
consignment specialists.
Images of items submitted for consignment will be sent directly
to an auction expert for a “preliminary auction estimate”. A
value will be provided, along with an acceptance/non accep
acceptance into Sotheby’s consignment. If an item does not meet the
minimum value needed to be accepted, a list of smaller auction
houses in the area might be suggested. If a consignment sells
and is over $100,000.00 there is a referral commission of 10%
paid to the agent or their company.
Please note that the preliminary auction estimate process will take
3-6 weeks once the Sotheby’s expert has received the pictures.
To submit an item for consignment, please contact
Beth Heard-Laffey +1 212.606.7500 or
beth.laffey@sothebysrealty.com.
beth.laffey@sothebysrealty.com
this is a great opportunity to optimize the synergy between
sotheby’s & the Sotheby’s International Realty network to reinforce
the prestige and influence connected with your firm’s name.
pRivAte Auction House touR
sotHeby’s
ElE
El
Evator adv
dvE
Ertis
rtisE
EmEnts
As one enters the elevators of the Sotheby’s Auction House, they begin their journey to view some of the
most unique and valuable possessions in the world. Sotheby’s International Realty branding ads appear in
select elevators showcasing our brand to the Auction House’s coveted audience.
To walk into a Sotheby’s Auction House adorned with precious possessions is a unique experience.
Couple that with a guided tour through a current exhibition by an auction expert, a seat at a live
auction, and a final stop at the Sotheby’s wine store, and it becomes a privileged experience.
When you need that little something extra for your top tier
clients or recruits – request a Private Sotheby’s Auction Tour.
gLobAL distRibution
Ribution pRogRAm
Properties listed at $1.5M (USD) and above
qualify to participate in our exclusive Global
Distribution program. This option is automatically offered to you during your brochure
creation process on our Product Studio. If you
choose to participate, you can select from the
The tour will take approximately an hour and is offered during weekdays. This is the perfect way
to demonstrate the unique difference and rich heritage of the Sotheby’s brand.
The Private Auction Tour can also be donated to high end venues, charity auctions, etc.
Tours are limited to 20 people, smaller groups are suggested.
To request a tour contact Beth Heard-Laffey at +1 212.606.7500 or
beth.laffey@sothebysrealty.com. Please allow at least one month notice.
five options available – full global distribution,
international only, U.S. distribution only, U.S.
east distribution or U.S. west. Each one of these
options also includes distribution to select
Auction House locations around the world where
2 brochures will be automatically sent for
inclusion into specially designed brochure racks.
© MMXI Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Painting of the French Countryside, used with permission. Sotheby’s International Realty® is a registered trademark licensed to
Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.