TTR Listing Presentation

Contents
About TTR Sotheby’s International Realty
Significant Sales
Sotheby’s International Realty
Marketing Excellence
Targeted Technologies
Community Leadership
Our Promise
About TTR Sotheby’s International Realty
Our firm is one of the highest-performing real estate agencies in the nation, closing nearly $2 billion in the Washington, DC metropolitan area in 2013.
Founded in 1976, the Sotheby’s International Realty brand is a
unique luxury network of brokerage agencies offering a wide
collection of luxury homes, estates and properties for sale
throughout the world.
As the exclusive affiliate in the Washington metropolitan area,
TTR Sotheby’s International Realty has five offices and 250
associates who are recognized sales and marketing experts
with access to proprietary marketing, cutting edge internet
and web strategies, and unrivaled access to the most affluent
and discerning buyers through our community engagement
and our relationship with the legendary auction house.
visit us online @ ttrsir.com
Locations
Georgetown
1206 30th Street, NW
Washington, DC 20007
Downtown
1506 14th Street, NW
Washington, DC 20005
Chevy Chase
5454 Wisconsin Avenue
Chevy Chase, MD 20815
McLean
6723 Whittier Avenue
McLean, VA 22101
Alexandria
400 South Washington Street
Alexandria, VA 22314
% Growth in Sales Volume - 2013 / 2012
2013 - Firm Sales Volume Growth
2013 / 2012 Growth - 36%
2012 / 2011 Growth - 52%
2011 / 2010 Growth - 25%
2010 / 2009 Growth - 41%
36%
TTR
Sotheby’s
International Realty
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SIGNIFICANT SALES
Significant Sales & Growth
In 2013 and 2014, TTR Sotheby’s International
Realty continued to set new sales records and
expand in the Washington metropolitan area.
In 2014, we conducted the sale of the most expensive
real estate transaction in the Washington, DC region.
In 2014, we represented the sale of the historic
River View Estate, once part of George Washington’s
original Mount Vernon estate.
In 2013, we represented the most expensive home sold
in the region as well as the highest priced
condominium sale in DC.
We are proud to represent the historically
significant properties of our nation’s capital and
delight in showcasing their unique stories.
District of Columbia
Our most significant sale as of June 2014 was the
historic Patterson Mansion on DuPont Circle – the
highest priced sale in 2014 for the Washington
Metropolitan region – for $20 million.
In 2013 and 2014, TTR Sotheby’s International
Realty proudly represented the most expensive sales
of co-operatives and condominiums in
Washington, DC.
Significantly, we topped local neighborhoods with the
highest price sales in Downtown, Cleveland Park and
Massachusetts Avenue Heights.
Our sales in the District of Columbia grew 23%, versus
12% for our closest luxury competitor.
We maintain a commanding 80% market share
of all Washington, DC condominiums sold over $3
million.
Virginia
Our most significant sale as of June 2014 and the
highest priced sale in Northern Virginia was the
historic River View estate – once belonging to
President George Washington in Alexandria, Virginia
for $18.6 million.
In 2013, sales in Northern Virginia grew 57%, versus
8% for our closest competitor in the luxury market,
and we had the highest home sales in McLean and
Great Falls.
Our sales in Virginia exceeded $500M, 65% higher
than our closest luxury competitor.
In September 2013, we opened our fifth office in
Old Town, Alexandria, welcoming nearly 30
outstanding associates.
Maryland
Our 2014 sale of an important Severna Park estate
for $6.75 million is the highest sale in recent years in
Anne Arundel County.
Our Maryland brokerage office grew its annual sales
by 34% in 2013.
TTR Sotheby’s International Realty has a
commanding 56% market share of condominiums
sales above $2M in Montgomery County, 20%
greater than our closest competitor.
We consistently represent numerous important and
significant sales of residential property throughout
Maryland.
SOTHEBY’S INTERNATIONAL REALTY
Global Network
Through our Sotheby’s International Realty offices worldwide, we have the unique ability to
share property listings with approximately 15,000 sales associates in 700 offices in over 50
countries whose focus is working with distinctive residences and discerning clients.
A client of TTR Sotheby’s International Realty in Washington is a client through all of our
global offices via our proprietary global distribution, eGallery and marketing initiatives. This
closely-knit network promotes relationships and referrals through a robust digital
marketing platform, face-to-face networking functions and special events worldwide.
Sotheby’s Auction House
Since 1744, Sotheby’s has distinguished itself as a leader in the auction world. Committed
to the very highest level of quality, Sotheby’s sales continue to capture the world’s attention.
Our exclusive relationship provides us with the ability to market to current and potential auction house clientele, a group of the world’s most affluent individuals. Each year, Sotheby’s
hosts over 350 auctions in more than 70 categories at over 90 auction houses worldwide.
Global Clientele
In the Washington region, global reach is increasingly important. We have represented clients
from diplomatic, financial and governmental entities around the globe. The Washington region is
increasingly global; nearly 30% of the region’s population is Foreign-Born.
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Washington Region
Number of foriegn-born residents by county
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Ambassador of Jordan
Embassy of France
Government of Kuwait
Commonwealth of Puerto Rico
US Ambassador to the United Nations
350,000
Government of Iceland
Government of Japan
300,000
Ambassador of Peru
Embassy of Italy
250,000
Embassy of Costa Rica
Government of Oman
200,000
Ambassador of Chad
Government of Brazil
150,000
Embassy of Qatar
Embassy of Spain
100,000
Embassy of Greece
US Ambassador to Israel
50,000
Kingdom of Morocco
Governement of the Netherlands
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Republic of Cyprus
Republic of Georgia
The World Bank
International Monetary Fund
MARKETING EXCELLENCE
Best In-Class Photography
TTR Sotheby’s International Realty utilizes only the highest quality
professional photography to showcase our listings worldwide.
Floor Plans
Professional floor plans provide important information to prospective
buyers both in advance of and following a property tour.
Global Brochure Distribution
We craft fine quality brochures that
articulate your property’s unique
features and history.
Brochures are distributed to
our five offices, key Sotheby’s
International Realty offices and
Sotheby’s auction sale
rooms worldwide.
Direct Marketing
The same high quality standards are reflected throughout our direct marketing which
includes a targeted announcement of your property’s availability to high net-worth individuals
in the Washington metropolitan area. TTR Sotheby’s International Realty maintains a
proprietary database capturing an extensive, affluent client base.
Proprietary Global Publications
Sotheby’s is an exclusive luxury magazine created for the
world’s leading collectors. Published eight times yearly
and available digitally, Sotheby’s includes highlights from
every Sotheby’s sale around the world, featuring the rarest
works of art and most coveted precious objects on the
international market today, including the world’s finest real
estate.
The award winning RESIDE magazine celebrates the
creative fusion of home, art and living. Each issue allows
readers to view exquisite homes from around the world
and gain key insights into the vitalizing elements of art and
real estate.
Circulation: 200,000
Regional & Local Publications
TTR Sotheby’s International Realty collaborates with local and regional publishers to
provide expanded exposure in the luxury, art, philanthrophy and relevant local markets.
These publications combine to over 300,000 media impressions.
National & International Print Advertising Program
An extensive campaign of monthly brand advertisements in global top-tier
publications drive traffic back to sothebysrealty.com.
The Collection Magazine
Our exclusive lifestyle magazine and property
catalogue of Sotheby’s International Realty in
the Mid-Atlantic.
The Collection is published twice
yearly and distributed to a targeted
audience of affluent individuals.
Circulation:
25,000 print
200,000 digital
Total Impressions:
Over 500,000
TARGETED TECHNOLOGIES
Online Presence
Sotheby’s International Realty’s online distribution of property listings to top-tier real
estate and targeted media web sites. Our listings receive premium placement on many
of the most visited websites and through our proprietary data feed, our listings share
the same high resolution, professional quality imagery.
Individual Property Websites
TTR Sotheby’s International Realty is able to create custom websites to showcase
a single listing with video embed functionalities, a complete high-resolution
photo gallery, and detailed editorial.
Custom Video
For our Washington Luxury Channel, TTR Sotheby’s International Realty has the ability
to create a custom video presentation of a home’s most unique features and location.
The 3 - 5 minute videos are produced by former FOX News anchor, Cynthia Steele Vance.
Distribution of the custom video is available on ttrsir.com as well as social media sites.
eNewsletter
TTR Sotheby’s International Realty
produces a monthly eNewsletter,
showcasing our most exceptional new
offerings and sharing market insights.
With an exceptionally high open rate, our
newsletter reaches monthly over 75,000 of
Washington’s most influential residents.
ttrsir.com
Homepage placement of properties
on ttrsir.com, our firm’s local website,
generated over 2.2 million views last year
from 157 countries.
TTR Sotheby’s International Realty reaches
more customers online than any of our
competitors. Properties featured on the
homepage receive the most traffic on the
site and are featured in our digital and
social media campaigns.
SothebysRealty.com
SothebysRealty.com is the world’s
most visited luxury real estate
website with over 70 million page
views and 90 million property
views annually. Visitors to
SothebysRealty.com spend an
average of 12 minutes per visit.
45% of viewers are from outside
the United States. To that end,
SothebysRealty.com is available in
15 languages with 40 currencies.
SothebysRealty.com
Web Visits May 2013 - May 2014
Mobile Technologies
SIR Mobile is the only real estate mobile app that works on all devices,
anywhere in the world to search for global properties. Our app allows
consumers to view properties based on GPS location, address, city
or postal code all while displaying detailed property information
including price, beds/baths, taxes, high-quality photos and more.
HomeSnap Pro is the first of its kind mobile application which provides
on demand market analysis and property details with a simple photo
taken by a mobile device. We are the first luxury brokerage firm in
the Washington metropolitan area to provide this technology to our
clients and associates.
Social Media
Social Media is a powerful marketing vehicle when used
artfully. It has massive global reach, the ability to engage and interact in real-time and creates connections
anywhere, anytime. At Sotheby’s International Realty,
we use social media to connect your home to our
global community of real estate influencers
to create meaningful conversations
and connections.
Our Results:
• Thousands of properties showcased
• 50 million impressions worldwide annually
• 300,000 visits to sothebysrealty.com via
social channels
• Extraordinary property of the day features
one property from sothebysrealty.com on
Facebook, Twitter, Google+ and Pinterest and
generates thousands of additional property
views per day.
eGallery
Sotheby’s International Realty locations provide a dedicated high-definition streaming display
of exquisite properties worldwide.
Sotheby’s Auction House
An elaborate property showcase in over 90 Sotheby’s Auction Sale rooms globally provides
global exposure for both print brochures and eGallery. Each year, Sotheby’s holds over 350
auctions in these locations, enhancing the exposure of unique and distinctive properties.
COMMUNITY
Community Leadership
TTR Sotheby’s International Realty is committed to a deep level of engagement and leadership
in the community.
Our authentic and purposeful engagement begins with our partners and associates who maintain
significant leadership roles in many local and national philanthrophic organizations. This outreach
creates additional visibility and significant word-of-mouth marketing for the properties we represent.
Community Leadership
In 2014, TTR Sotheby’s International Realty will sponsor or support over 125 arts,
education, community and charitable events, which are further strengthening the
community in which we live.
ARTS
Atlas Performing Arts Center
DC Jazz Festival
Duke Ellington School of the Arts
Hillwood Museum
McLean Project for the Arts
National Museum of Women
in the Arts
Sitar Arts Center
Studio Theater
The Athenaeum
The Phillips Collection
Town Hall Education Arts
Recreation Campus
Washington Performing Arts Society
Wolf Trap Foundation for the
Performing Arts
EDUCATION
Teach for America
Beauvoir School
Falls Church Education Foundation
Little Folks School
St. Alban’s School
Potomac School
COMMUNITY
Brainfood
Citizen’s Association of Georgetown
Dumbarton Oaks Park Conservancy
Friends of Guy Mason
Friends of Mitchell Park
Friends of Montrose Park
Friends of Rose Park
Friends of Volta Park
Greater McLean Chamber
of Commerce
N Street Village
Northwest Neighbors Village
St. John’s Episcopal Church,
Georgetown
Taste of Friendship Heights
The Campagna Center
Tudor Place
CHARITABLE
Cal Ripken Sr. Foundation
CharityWorks
Fair Chance
Hearing + Speech Center at
Children’s National Medical Center
Life with Cancer
LUNGevity Foundation
The March of Dimes
National MS Society
Pediatric Oncology Center at
Georgetown University Hospital
Point Foundation
Prevent Cancer Foundation
SCAN (Stop Child Abuse Now)
Special Olympics
St. Jude’s Children’s Research
Hospital
Washington Cancer Institute
at Washington Hospital
Washington Humane Society
Whitman-Walker Health
Youth Leadership Foundation
Our Commitment
TTR Sotheby’s International Realty is differentiated by its integrity, community leadership
and global connections. We provide our clients the most innovative and technically
advanced marketing platform of any brokerage firm. These distinctive characteristics,
along with our professional associates, have made us the fastest growing luxury real estate
brokerage in the Washington region.
SIGNIFICANT SALES