Style Guide - Lake Forest College

Forest
Bootery
Style Guide
Website
Analysis
Design Identity
The Design Identity of the new Forest Bootery website is modern minimal. It incorporates a blend of serif fonts that read upscale and established, with serif fonts
that convey its modern update. Rich, full sized images are used in every background to make the website dynamic and interesting. The color palette uses
muted earth tones that are sophisticated, yet casual.
Target Audience
Type: North Shore residents.
Age: 30-60 years old.
Average Income: $90,000+
Gender: Male and female
Interest: High end shoes for all occasions
Goal
To create an updated and modern website for the company that is user friendly,
easy to navigate, and pleasing to the eye.
Information
Architecture
Home
Our Story
Products
Contact
Blog
Our Pledge
To Parents
Stores &
Promotions
Logo Home
Main Nav
Scrolling Sub Pages
Typography
Header 1:
EB Garamond Bold
Alt: Serif
40px
Header 2:
PT Sans Itallic
Alt: Sans- Serif
20px
Header 3:
PT Sans Itallic
Alt: Sans- Serif
10px
Nav:
EB Garamond
Alt: Serif
23px
Body Copy:
PT Sans
Alt: Sans- Serif
15px
Footer:
EB Garamond
Alt: Serif
11px
Color
Scheme
Clay
#B1A37E
Earth
#685642
Straw
#DDD19E
Frozen Sage
#B7C589
Egg Shell
#F3EEC9
Logo
Forest
Bootery
Main
Forest
Bootery
Black & White
Wireframe
Home
About
Our Story
Contact
Products
Blog
About
Products
Our Story
Pledge to Parents
Our Story
Pledge to Parents
Stores & Promos
Stores & Promos
Forest
Bootery
Forest
Bootery
Footer
Footer
Contact
Blog
Wireframe
Pledge to Parents
About
Products
Forest
Bootery
Contact
Stores & Promotions
Blog
About
Products
Our Story
Pledge to Parents
Our Story
Pledge to Parents
Stores & Promos
Stores & Promos
Footer
Forest
Bootery
Footer
Contact
Blog
Wireframe
Products
About
Products
Forest
Bootery
Contact
Contact
Blog
About
Products
Our Story
Pledge to Parents
Our Story
Pledge to Parents
Stores & Promos
Stores & Promos
Footer
Forest
Bootery
Footer
Contact
Blog
Wireframe
Blog
About
Products
Forest
Bootery
Our Story
Pledge to Parents
Stores & Promos
Footer
Contact
Blog
Color
Mockup
Home
About
Products
Our Story
Contact
Blog
About
Products
Our Story
Pledge to Parents
Forest
Bootery
Contact
Blog
Stores & Promotions
Our Story
“We want to insure we have something
for everyone in the whole family”
-Cara & Cristina Garrison
Step into our legacy
and step out in style.
FOREST
BOOTERY
Owners of Forest Bootery
T
he Forest Bootery has been located in downtown Lake
Forest's Historic Market Square Since 1949 and in
Downtown Libertyville's Historic MainStreet District since
2005.
In 1976 Paul Garrison purchased the Forest Bootery, a
family shoe store, from Mort Gibbion making Paul the 3rd
owner. At that time there was one other shoe store on the
square called "Jensons", which is now Williams-Sonoma.
Paul's strategy was "to be competitive and have
something for everyone so you didn't have to go to the
mall".
That philosophy grew our reputation as the store to go to
All Rights Reserved to Forest Bootery Ltd. Established 1949
if you wanted a great selection at a fair price with terrific
customer service.
Around 1980 Paul and a partner opened a second
location in Highland Park.
Soon to follow the Forest Bootery in Lake Forest went
thru a huge remodeling and acquired an additional store
front. This expanded the sales floor by approx 1/3 and
the selection mix to include coats and handbags.
In 1996 Cara and Cristina purchased the Lake Forest
flagship location from their father Paul. They took the
store through a huge remodel in 1999, and again in 2004.
Later that year Paul's partner in Highland Park bought
out Paul, and changed the Highland Park location name
to "The Bootery".
All Rights Reserved to Forest Bootery Ltd. Established 1949
This gave Cara and Cristina full rights to the Forest
Bootery name and trademarks, the Libertyville location
opened soon after.
"The Girls" maintain the same family philosophy in their
ever growing assortment.
They have added Women's clothing and jewelry selections
and look for something new in the kids department in
2012.
Color
Mockup
Pledge to Parents
About
Products
Our Story
Pledge to Parents
Forest
Bootery
Contact
Stores & Promotions
Blog
About
Products
Our Story
Pledge to Parents
Stores & Promotions
Contact
Forest
Bootery
Never Miss A
Sale Again!
Stores& Promotions
Check out our list of
current promotions.
Our Pledge to Parents
Because we're a family shoe store, we treat shoes as more
than just an accessory. We take Great Pride in offering you the
best possible selection and service.
Both your child's feet will be measured to ensure the correct
fit... And that fit will be unconditionally guaranteed.
When your turn comes, we promise to give you the same
attention we give all of our customers.
We'll always do the best we can to make your visit to the
Forest Bootery a worthwhile investment of your time and
effort.
That's Our Promise!
Sincerely,
Cara and Cristina
Owners of Forest Bootery
All Rights Reserved to Forest Bootery Ltd. Established 1949
Locations
We are open....
Lake Forest: Historic Market Square
847-234-0201
284 E. Market Sq. Lake Forest, IL. 60045
Libertyville: Mainstreet District
847-362-1201
525 N. Milwaukee Ave. Libertyville, IL. 60048
Lake Forest:
Monday: 9:00am- 6:00pm
Tuesday: 9:00am- 7:00pm
Wednesday: 9:00am- 6:00pm
Thursday: 9:00am- 7:00pm
Friday: 9:00am- 6:00pm
(Friday Summer & Holiday
Hours open until 7pm)
Saturday: 9:00am- 5:30pm
Sunday: 11:00am- 4:30pm
All Rights Reserved to Forest Bootery Ltd. Established 1949
Libertyville:
Monday: 10:00am- 5:30pm
Tuesday: 10:00am- 6:00pm
Wednesday: 10:00am- 6:00pm
Thursday: 10:00am- 7:00pm
Friday: 10:00am- 6:00pm
(Friday Summer & Holiday
Hours open until 7pm)
Saturday: 10:00am- 5:30pm
Sunday: 11:00am- 4:30pm
Blog
Color
Mockup
Products
About
Top Vendors
Products
Contact
Forest
Bootery
Contact
Blog
Something for Everyone
Women’s
Men’s
Footwear for all occasions
Clothing
Coats
Handbags
Jewelry
Hats
Scarves
Gloves
Socks
Kid’s
Footwear for all occasions
Clothing
Coats
Hats
Scarves
Gloves
Socks
Shoe Trees
Polishes
Shoe Laces
About
Forest
Bootery
Products
Blog
Contact Us
Name:
Mailing List
Email:
Follow Us!
Message:
Footwear for all occasions
Clothing
Coats
Hats
Scarves
Gloves
Socks
Panty Hose
Submit
All Rights Reserved to Forest Bootery Ltd. Established 1949
Contact
All Rights Reserved to Forest Bootery Ltd. Established 1949
Color
Mockup
Blog
About
Products
Forest
Bootery
What Does Your Mother’s Day
Gift Look Like?
5/5/14
Mother's Day is Sunday, and if you still
don't know what to get for the special
woman in your life, not to worry! We've put
together two great looks - any one piece of
which would make a great gift - to give you
some ideas!
Monoreno Top
This Monoreno top is a great, stylish update
to mom's basic tee shirt. Paired with some
cute capris or Lysse leggings it's a look
that's comfortable - but still stylish. It
comes in several colors, but we're pretty
sure mom will love this aqua - especially
because it's such a hot color for summer!
And it's lightweight versatility will mean
that mom will be wearing it up until the
very dog days of summer.
Lysse Leggings
Here at the Forest Bootery Lysse leggings
have a great reputation as the best
leggings on the market. They're not the
thin, flimsy leggings you might be familiar
with. Instead, Lysses are nice and thick with
All Rights Reserved to Forest Bootery Ltd. Established 1949
Contact
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