to our sponsorship packet.

THE 7th ANNUAL
DIRTY DANCING FESTIVAL
AUG 19-20, 2016
A Dirty Dancing
Festival? Really?
Yep, and it just keeps growing…
The Dirty Dancing Festival was founded in 2010 in the beautiful town of Lake Lure, NC, where much of the classic film
Dirty Dancing was filmed. With the support of Lionsgate Films, the blessing of Eleanor Bergstein (the original writer of
the film), and several of the film's cast and crew, the event was founded by former dancer-turned-event producer Jo
Beyersdorfer of JNB Events, and PR-guru Michelle McConnell Yelton of McConnell Public Relations.
The festival kicked off with 2,000 attendees from 24 states and two foreign countries in 2010. In 2011, JNB took over the
direction of the festival and produced the event until 2015. In 2016, JNB handed the festival over to the
Chamber of Hickory Nut Gorge located in Lake Lure, NC making it a true, homegrown event!
The Dirty Dancing Festival has grown in numbers and fame ever since and aims to not only be a large-scale fundraising
event in the future, but also a weekend celebration of dancing, music and our all-time favorite movie!
BUZZ & REACH
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More than 54 MILLION media impressions
Over 33,000 website hits
Over 6,000 fans on Facebook and growing
everyday
Newsletter list of over 4,000 dedicated fans
Over 3,000 attendees at events throughout
the weekend
Past attendees from 24 U.S. States and 3
foreign countries
40% Men & 60% Women
A REBIRTH
With the recent announcement of the ABC Dirty Dancing television remake, the internet and the
world are abuzz about the timeless classic. The remake AND the Dirty Dancing Festival are
being mentioned in the press daily, as Hollywood is casting star after star in the remake
including Deborah Messing, Shane Harper, Nicole Scherzinger and Sarah Hyland.
Festival Weekend
Schedule of Events
FRIDAY NIGHT:
Screening
Lakeside Film Screening
6:00pm – 10:00pm
Thousands of guests gather to
watch baby and Johnny dance
across the silver screen while
surrounded by the film’s original
scenery of Lake Lure and the Blue
Ridge Foothills. This event is FREE.
SATURDAY: Festival
The Dirty Dancing Festival
9:00am – 5:00pm
The Dirty Dancing Festival is a day
full of acclaimed bands, dance
performances, dance lessons, a
beer and wine garden, and of
course a lake-lift competition in the
original lake from the movie!
SATURDAY NIGHT:
Post-Event
After Parties
6:00pm – 11:00pm
Enjoy special after parties at
various restaurant and bar
locations around town. Some
locations will have special
entertainment and packages.
Attendees from Across the U.S. and
several foreign countries
4,000+
Attendees
U.S. Ticket Sales
Geography
Dirty Dancing Festival 2015
Title Sponsorship
Opportunities
Presenting Sponsor
Silver Sponsor
Gold Sponsor
$10,000 (1 available)
$2,500 (4 available)
$5,000 (2 available)
▪  On-screen video pre-screening
▪  On-screen ad slide pre▪  On-screen ad pre-screening
▪  Press release inclusions
screening
▪  Onsite sampling and
▪  Onsite sampling and branding
▪  Onsite sampling and branding
branding
▪  Branding at Lake Lift and Shag
▪  ½ page ad in festival program
▪  Full page ad in festival
Competitions
▪  Onstage mentions (2)
program
▪  Full page ad in program
▪  Logo on marketing materials ▪  Onstage mentions (5)
▪  Onstage mentions (10)
small
▪  Logo on all promo materials ▪  Logo on all promo materials ▪  Logo/link on website
medium
large
▪  Social media mentions (2)
▪  Logo/link on website
▪  Logo/link on website
▪  Festival tickets (3)
▪  Social media mentions (5)
▪  Social Media mentions (10)
▪  Other custom onsite
▪  Other custom onsite presence
presence
▪  Festival tickets (10)
▪  Festival tickets (5)
Event Sponsorship Opportunities
Sponsor a specific experience at the festival
Film Screening Popcorn Sponsor
$2,000 (1 available)
▪  Logo on popcorn containers
handed out at Friday night
screening for free to attendees
▪  On-screen ad prior prescreening
▪  ½ page ad in festival program
▪  Logo/link on website
▪  Onstage mentions (2)
▪  Social media mentions (2)
▪  2 festival tickets
Wristband Sponsor
Bag Giveaway Sponsor
$1,500 (1 available)
$1,000 (2 available)
▪  Logo on all event wristbands
▪  Logo presence on drawstring
(given to all attendees
bags given to first 500
Saturday)
attendees
▪  ¼ page ad in festival program
▪  ¼ page ad in festival
▪  Logo/link on website
program
▪  Social media mentions (1)
▪  Logo/link on website
▪  2 festival tickets
▪  2 festival tickets
Additional Sponsorship Packages
$250-$1,000
Lodging
Sponsor
$50
Supporting
Level Sponsor
$250
Mambo Level
Sponsor
$500
Watermelon
Sponsor
$1,000
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Onsite Booth Space
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Onstage Thanks
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Gift Bag Inclusion
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(2) Complimentary Festival
Tickets
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Logo w/ Link on Festival
Website
Logo on printed marketing
materials
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¼ Page Ad in Festival
Program
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Thanks!!
Let’s Chat
Michelle McConnell Yelton,
Director & Co-Founder
michelle@mcconnellgrouppr.com
828.286.9977
Laura Deaton,
Sponsorship Chair
info@hickorynutchamber.org
828.625.2725