Texaco Xpress Lube® E-newsletter Registration Safety Moment

May/June 2009
Global Lubricants – North America
Texaco Xpress
Lube® E-newsletter
Registration
The Xpress News newsletter
is going green! Beginning with
the July/August 2009 issue,
Xpress News will be delivered
straight to your e-mail inbox.
This will allow you to save
Xpress News to your hard drive
or desktop, forward it to your
employees, and print as many
copies as you like. This green
initiative allows Chevron to help
the environment by eliminating
the printing of thousands of
pages of paper.
To continue receiving Xpress
News, we need your e-mail address! Please visit the e-newsletter registration
page at http://demandstrategies.com/xpressblast/index.html to sign up
(please type the url into your Internet browser).
It will only take a few minutes and will ensure you continue to receive all the
important updates on product developments, marketing programs, promotional
offerings, and valuable Chevron-sponsored meetings and events information.
Please note you will not automatically receive an electronic version.
You must sign up and provide us your e-mail address.
Don’t delay! Sign up yourself, co-workers and employees to receive the
electronic version of Xpress News. We appreciate your support in making our
communications more readily available and environmentally friendly.
Safety Moment:
Driver Distraction
All motorists can be distracted from
the dangers of the road. Being distracted
occurs when the driver pays attention to
any other activity while driving. Follow
these tips from Chevron’s Global Road
Safety Week Web site regarding the
types of driver distractions and how to
deal with them.
Julie Reyer,Managing Editor, Email: jnne@chevron.com; Mike Heppermann, Copy Editor, Email: hepp@chevron.com
© 2009 Chevron Products Company, San Ramon, CA. All rights reserved. All trademarks are the property of Chevron Intellectual Property LLC.
For more information contact: Julie Reyer, Managing Editor, at jnne@chevron.com.
Page 2
Safety Moment: Driving
Distractions - continued
Driver distractions fall into four categories:
JVisual – when the driver looks at something other than the road
JAuditory – when the driver listens to something or someone while driving
JCognitive – when the driver is thinking about something other than driving
JBiomechanical - when the driver is doing something physical that is not
related to driving
Steps to avoid distractions:
JRecognize what distracts you, and take steps to eliminate the distractions
(i.e. eat before your trip, plan your route ahead of time, etc…)
JConcentrate on driving
JIf you need to do something distracting, find a safe place to pull over
JUse technology sensibly, and have a passenger adjust the radio, the air
conditioning or other driving comforts
JTake a defensive driver training course
Havoline® “Drive ‘Em
Back to Your Store”
Consumer Rebate
Program
Running August 1 –
September 30, 2009, the
popular “Drive ‘Em Back to
Your Store” rebate promotion
returns, and will allow your
consumers to increase their
rebate by purchasing more
promoted products and
deliver a rebate check to
your customer that is made
co-payable to your store.
To allow ample time
for you to enroll, the
enrollment deadline has
been extended to July 15,
2009.
This promotion makes it
possible for you to offer a
“bounce-back” consumer
rebate that will bring your
customers back to your
location to redeem their
rebate check on a subsequent
Xpress News May/June 2009 Page 3
Havoline® “Drive ‘Em Back to
Your Store” Consumer Rebate
Program - continued
visit – without sacrificing your margins. Consumers can use the bounce back
checks as payment for future qualifying Havoline and Chevron services.
The products featured in this promotion include:
Product
Rebate Amount
Havoline® Synthetic Oil Change Service
$15*
Havoline® High Mileage Oil Change Service
$10*
Havoline® Oil Change Service
$5*
Techron® Concentrate Plus Fuel System Cleaner
$3
*Only one oil change service can be claimed on a single rebate form
The deadline for consumers to claim their rebates is October 31, 2009.
The enrollment fee for the “Drive ‘Em Back to Your Store” promotion is $85
per location. The cost of the promotion materials can be automatically deducted
from IAAP when you enroll.
You can enroll by filling out the form, found on the Marketing>Promotions
page of Chevron Business Point (businesspoint.chevron.com) or by visiting www.
havolineinstpromo.com. Please contact the Chevron Merchandising Center
with questions at 1-800-346-9041.
Texaco Xpress
Image Refresh
Update
Lube®
The Texaco Xpress Lube® (TXL) Image Refresh program is underway at multiple
pilot locations! Each participating location conducted customer surveys prior to
the building redesigns, and will perform new customer surveys during the pilot
program asking customers for their impressions of the new look.
The refresh is designed to enable the TXL branded network of quick lubes to
grow more effectively and profitably. The larger phased rollout to the remaining
locations will be a two-year process beginning in 2010.
The objective of this pilot project is to evaluate the best re-image options for
our TXL locations by:
J Refreshing the brand and physical site image to be more appealing to consumers
JAligning the look and feel of TXL sites with the qualities embodied in the brand
JImproving the legibility and street presence of the various elements of the
TXL identity
JEnhancing and updating the look and feel of key elements of the signage
package
Stay tuned for more details about the Image Refresh program. Chevron
appreciates your support as well as your feedback. To provide either, please
contact your ACE Council Representative.
Page 4
Free Installation
Tools with Qualifying
Purchase of
PRO-GARD® 2-Step
Fuel System Cleaner
Beginning July 15 through November 2, 2009 each Texaco Xpress Lube® and
Havoline® Installer location can earn one set of PRO-GARD® 2-Step Fuel System
Cleaner tools with each qualifying purchase. The qualifying purchase must be a
20 case of PRO-GARD 2-Step Fuel System Cleaner, and it must be made during
the above timeframe. The claim deadline is November 30, 2009.
Please find the claim form on the Marketing>Promotions page of Chevron
Business Point (businesspoint.chevron.com). The form can also be linked to from a
spotlight on the Marketing page of the Web site.
You will find the mailing address and fax number to return your request for the
PRO-GARD® 2-Step Fuel System Cleaner tools listed on the claim form.
For questions regarding this limited time promotion, please contact your
Automotive Installed Specialist.
New Commercial
On-Highway HeavyDuty Delo® Brochure
Available to Order
A new Commercial On-Highway
Heavy-Duty Delo® brochure is available
to order from the Fulfillment Center,
and is posted on the Marketing>Sales
Support Tools>Sales Toolkit page under
the Commercial Automotive On-Highway
section of Chevron Business Point
(businesspoint.chevron.com).
The new brochure highlights the use
of ISOSYN® technology in Delo engine
oils, gear lubricants, and transmission
fluids which rival synthetic lubricants
in critical performance tests. It also
highlights Delo’s biodiesel compatibility and fuel economy capabilities, Delo’s
compatibility with new 2010 engine technology and its full family of products.
The new brochure is customizable with a back pocket where you can insert the
latest Delo Product Data Sheets, our Warranty Plus bumper-to-bumper protection
Xpress News May/June 2009 Page 5
New Commercial On-Highway
Heavy-Duty Delo® Brochure
Available to Order - continued
and any other customer-facing documents that you deem fit when talking with
consumers. There is also a designated business card holder in the back pocket so
consumers can reach you easily.
Copies of the brochure can be ordered by contacting the Fulfillment Center at
1-800-553-6571. Please reference code CVTBBR_04-09 when placing your
request.
For questions on the new Commercial On-Highway Heavy-Duty Delo brochure
or on products within The Delo® Performance Advantage™, contact your ACE
Council Representative or log on to www.deloperformance.com.
New Chevron
Product, Delo® and
Havoline® Warranties
Available
Chevron has updated its Limited
Product Warranty, Delo® Warranty
Plus and Havoline® Limited Warranty
policies.
The Havoline Limited Warranty
should be used when selling and
promoting Havoline-brand products.
The Delo Warranty Plus should be used
when selling and promoting The Delo®
Performance Advantage™ and the
Delo family of products for bumperto-bumper applications. This warranty
applies to all Delo products, if sold
individually and/or if sold as a product
family. The Chevron Limited Product
Warranty should be used for general purposes and covers both Chevron- and
Texaco-branded products.
The warranty documents complement:
JChevron’s existing suite of products and sales tools
JChevron’s willingness to stand behind what we sell and ability to assist
customers with problem resolution
JThe Brand Transition
All three warranties are available to download and print from the Products
page of Chevron Business Point (businesspoint.chevron.com). Counter
displays and tri-fold copies of the warranties can be ordered from the Chevron
Merchandising Center, linked from the Marketing>Sales Support Tools page of
Business Point.
9401 Williamsburg Plaza Suite 201
Louisville, KY 40222
Chevron Products Company
LOUISVILLE, KY
PERMIT NO.1498
PAID
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U.S. POSTAGE
May/June 2009
Global Lubricants – North America
WHAT’S INSIDE
THIS ISSUE
J Texaco Xpress Lube® E-newsletter Registration......1
J Safety Moment: Driver Distraction...........................1
J Havoline® “Drive ‘Em Back to Your Store”
Consumer Rebate Program.......................................2
J Texaco Xpress Lube® Image Refresh Update...........3
J Free Installation Tools with Qualifying Purchase
of PRO-GARD® 2-Step Fuel System Cleaner.............4
J New Commercial On-Highway Heavy-Duty Delo®
Brochure Available to Order.....................................4
J New Chevron Product, Delo® and Havoline®
Warranties Available.................................................5