July/August Issue of Xpress News

July/August 2008
Global Lubricants – North America
Texaco and Chevron
Commercial &
Industrial Brands
Merged This Month
Chevron Global Lubricants North America merged the Texaco and Chevron
Commercial and Industrial (C&I) family of brands under the Chevron master
brand name effective July 14, 2008. The brand transition will help us leverage the
strength from both the Chevron and Texaco C&I family of brands.
It is important to note that Chevron will continue to market its premium
consumer product offering under the Texaco Havoline® product line, leveraging
its strong brand equity in the marketplace. This includes the Texaco Xpress
Lube and Havoline Installer facilities, which will remain an important asset in
delivering Havoline products to consumers.
One of the exciting advantages to the brand transition is that Texaco Xpress
Lubes now have access to the Delo® brand, including Delo 400 LE. Details on an
upcoming Delo promotion are included inside this issue of Xpress News.
Thank you for your continued partnership and business. If you have questions
during this time of transition, please contact your Automotive Installed Specialist
or Marketer sales representative.
Safety Moment:
Avoiding Back Injury
Back injuries are all too prevalent and easy to sustain, even for those who
don’t perform regular heavy lifting as part of their jobs. Be sure to follow these
tips from www.spine-health.com when lifting items at home or on the job to
help avoid a back injury:
JKeep your chest forward: always keep your chest forward, bend at the
hips and never twist when lifting an object. Keeping the chest pointing
forward will ensure a straight back.
JLead with the hips, not the shoulders: when changing directions,
move the hips first so the shoulders will move in unison. When moving
the shoulders first, the hips tend to lag behind creating the dangerous
twisting that can cause back injury, especially to the joints in the back
and pelvis.
JKeep the weight close to the body: the further an object is held from
one’s center of gravity, the more force required to hold that object up. The
closer the object is to one’s body, the less likely it is to lead to back injury.
This safety moment ties into Chevron Products Company’s operational
tenets # 2: Always operate in a safe and controlled condition, and
# 4: Always follow safe work practices and procedures.
Jentry Theiss, Managing Editor, Email: jtbc@chevron.com; Mike Heppermann, Copy Editor, Email: hepp@chevron.com
© 2008 Chevron Products Company, San Ramon, CA. All rights reserved. All trademarks are the property of Chevron Intellectual Property LLC.
For more information contact: Jentry Theiss, Managing Editor, at jtbc@chevron.com.
Page 2
Texaco Xpress Lube
Regional Meetings
Recap – A Letter
from Lee Ann
Spinetto
Chevron Products Company would like to thank all of the Texaco Xpress
Lube operators and Havoline® installers who attended the regional
meetings in Birmingham, Ala. and Phoenix. You helped make both events
a great success and provided excellent feedback and suggestions for
building on the strength of our products, brand image and marketing
strategies going forward.
Both events featured extensive discussions and training, including the
following topics:
JThe landscape of the Do-It-For-Me car-care industry
JAn overview of Havoline’s radio advertising campaign
JTexaco Xpress Lube image refresh program and research
currently underway for a fourth quarter 2008 pilot
JChevron’s coolant product offerings and updated 2-step
Engine Cleaner product
JAnnouncement of access to Chevron’s award-winning
Delo® heavy duty motor oil product line
JQuestion-and-answer session with Tony Arado, the U.S.
Manager for Consumer Retail, which included discussion
on Chevron’s growth plans for the TXL network
As a special treat, we hope those of you who attended the Phoenix
session enjoyed meeting racing legend Mario Andretti during the welcome
reception. Your support and the success of your business is crucial to the
success of ours, and we at Chevron want to show our thanks by putting on
engaging and informative regional events. We look forward to making the
remainder of 2008 a huge success.
Thanks again for joining us and we hope to see you again in 2009!
Sincerely,
/Sincerely,
Lee Ann Spinetto, PE, CLS
Xpress News July/August 2008 Page 3
New Havoline®
Radio Ads Hitting
the Airwaves
A new Havoline® with Deposit Shield™ radio advertising campaign launched
in April and runs through September on many top-rated stations around the
country. The ads have various taglines promoting Texaco Xpress Lubes (TXLs).
They are currently running on stations featuring classic rock, country, sports,
rock and alternative formats. Please see the chart below for a list of the markets
currently featuring the radio spots.
One of the ads, titled Shopping Cart 0:20/0:10, is available to order from
the Co-Op Advertising Assistance Center Web site, found on Business Point
(businesspoint.chevron.com) on the Marketing>Advertising>Co-Op Advertising
page. The ad is 20 seconds long with 10 seconds available at the end that TXLs
and other Havoline Installers can use to customize a message regarding their
specific location.
For questions regarding the Havoline with Deposit Shield radio advertising
campaign, please contact the Advertising Assistance Center at 1-888-385-4026.
Havoline Radio Ads Market LIST
Albany, Ga.
Asheville, N.C.
Atlanta, Ga.
Augusta, Ga.
Beckley, W. Va.
Birmingham, Ala.
Bluefield, W. Va.
Bowling Green, Ky.
Chambersburg, Pa.
Charleston, S.C.
Charleston, W. Va.
Charlotte-Gastonia, N.C.
Clarksville-Hopkinsville, Tenn-Ky.
Columbia, S.C.
Columbus-Strk-W Point, Ohio
Delo® and Ursa®
Diesel Rebate
Promotion Starting
this Fall
Cookeville, Tenn.
Fayetteville, N.C.
Florence, S.C.
Frederick, Md.
Fredericksburg, Va.
Ft. Walton Beach, Fla.
Greensboro-WS-High Point, N.C.
Greenville-New Bern, N.C.
Greenville-Spartanburg, S.C.
Hagerstown, Md.
Huntington-Ashland, W. Va.-Ky-Ohio
Huntsville, Ala.
Johnson City-Kingsport, Tenn.
Knoxville, Tenn.
Mobile, Ala.
Myrtle Beach, S.C.
Nashville, Tenn.
Norfolk-Virginia Beach, Va.
Pensacola, Fla.
Raleigh-Durham, N.C.
Richmond, Va.
Roanoke-Lynchburg, Va.
Tupelo, Miss.
Tuscaloosa, Ala.
Washington, D.C.
Waynesboro, Penn.
Wilmington, N.C.
Winchester, Va.
With the onset of the brand transition, your customers will not only have
access to valuable Delo® products, but they can also take advantage of the
upcoming consumer rebate promotion for Delo 400 LE SAE 15W-40 and Chevron
Ursa® Super Plus EC 15W-40.
From Sept. 1 through Nov. 15, your customers can receive a mail-in rebate
when they purchase one of these Chevron diesel products. For locations choosing
to promote Delo 400 LE SAE 15W-40, their customers can receive a $7 mailin rebate when they purchase up to six quarts of the product and a $9 mail-in
rebate when they purchase more than six quarts. Locations that promote Chevron
Ursa® Super Plus EC 15W-40 will be able to offer customers a $6 mail-in rebate
when they purchase up to six quarts and a $8 mail-in rebate when they purchase
more than six quarts of the product. Each Xpress Lube location will be asked to
choose which diesel product it plans to promote during the enrollment process.
Page 4
Delo® and Ursa® Diesel
Rebate Promotion Starting
this Fall - continued
To make sure your customers can take advantage of this promotion, enroll
your Texaco Xpress Lube location today by visiting www.Delopromotion.com.
The enrollment deadline is Aug. 15 (For those who pre-enrolled for both this
and the Havoline Drive ‘Em Back to Your Store promotion at the beginning of
the year, there is no need to re-enroll). Once enrolled, you’ll receive two exterior
posters, one interior poster, one bay banner, one pre-approved ad slick and the
appropriate rebate coupons.
For questions regarding the Delo 400 LE SAE 15W-40 and Chevron Ursa Super
Plus EC 15W-40 consumer rebate promotion, please contact the Merchandising
Center at 1-800-346-9041.
Credit and Debit
Card Processing Fee
Structure Now in
Effect
Chevron is pleased to announce a significant revision to our Credit and Debit
Card Processing Fee Structure that took effect June 1, and is one of the lowest
total costs of credit in our industry. The new permanent fee structure includes
lower rates on most credit cards.
Please see the chart below comparing the lower rates for many credit and
debit card options.
Chevron continues to look for ways to promote the use of our “no fee”
Chevron and Texaco credit cards, which can help reduce the total cost of credit.
In addition, we plan to introduce a co-branded credit card later this year that
is currently planned to offer significant value to consumers and to provide our
retailers with another “no fee” payment option.
Chevron will continue to pursue long-term solutions through engagement with
third party card companies by actively supporting the NACS Merchant Payments
Coalition.
For questions regarding the changes to our processing fee structure, please
contact Mark Rittenour at mrittenour@chevron.com.
Xpress News July/August 2008 Page 5
Texaco Xpress
Lube Tote Bags
Available to Order
from Merchandising
Center
Perfect when traveling for work or pleasure, Texaco Xpress
Lube tote bags are available to order from the Merchandising
Center, found on Business Point (businesspoint.chevron.com)
in the Marketing>Sales Support Tools section.
Once you’re on the Merchandising Center Web site, click on the Xpress Lube
link and then the Promotional Items link on the left-hand side of the home page.
You can also type the following item code into the Code Search box on the home
page: TX545. Each bag is $20 and can be shipped directly to your location.
For questions about ordering or availability, contact the Merchandising Center
at 1-800-346-9041.
Bosch Reducing Size
of its Havoline® Oil
Filter Canisters
Robert Bosch LLC, a leader in filtration innovation, is reducing the height on
its Havoline® oil filter canisters by approximately ½” to ¾”. Bosch’s goals in
reducing the height of the canisters are to simplify the installation and removal
process for Havoline installers and customers, to reduce transportation costs, and
to positively impact the environment.
According to the company, the environmental advantages include:
JReduced steel for less raw material use
JA decrease in packaging materials
JMore economical transportation due to an increase in pallet piece count
and weight reduction
Conversion to the new size will be done on a running change basis.
For questions about the conversion to the smaller Havoline oil filter canisters, please
visit www.boschautoparts.com or contact your Automotive Installed Specialist.
Juan Pablo Montoya
Recipient of Recent
Media Attention
In case you missed it, Juan Pablo Montoya, NASCAR’s No. 42 Texaco/Havoline
driver, has received plenty of attention both on and off the track recently. Earlier
this summer, Montoya was featured in USA Today as one of the leaders of former
IRL drivers who have made the jump to NASCAR, and he earned a spot on People
en Español’s 50 Most Beautiful of 2008 list.
And for those more interested in following his chase up the Sprint Cup
standings, plenty of races remain in the 2008 season. NASCAR’s schedule
provides multiple upcoming opportunities to see Montoya behind the
wheel of the Texaco/Havoline-sponsored Dodge Charger,
including races Aug. 3 at the Pocono Raceway, Aug. 17
at Michigan International Speedway and Aug. 31 at
California Speedway.
9401 Williamsburg Plaza Suite 201
Louisville, KY 40222
Chevron Products Company
LOUISVILLE, KY
PERMIT NO.1498
PAID
PRSRT STD
U.S. POSTAGE
July/August 2008
Global Lubricants – North America
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WHAT’S INSIDE
THIS ISSUE
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Texaco and Chevron Commercial & Industrial Brands Merged
This Month.....................................................................................1
Safety Moment: Avoiding Back Injury...........................................1
Texaco Xpress Lube Regional Meetings Recap –
A Letter from Lee Ann Spinetto....................................................2
New Havoline® Radio Ads Hitting the Airwaves...........................3
Delo® and Ursa® Diesel Rebate
Promotion Starting this Fall..........................................................3
Credit and Debit Card Processing Fee Structure Now in Effect...4
Texaco Xpress Lube Tote Bags Available to Order from
Merchandising Center...................................................................5
J Bosch Reducing Size of its Havoline® Oil Filter Canisters............5
J Juan Pablo Montoya Recipient of Recent Media Attention..........5