LANOTTEROSA

LANOTTEROSA
ADRIATIC COAST OF EMILIA ROMAGNA
LANOTTEROSA
A UNIQUE
EVENT
The Pink Night is a unique event with which the Adriatic Coast
of Emilia Romagna informs the general public of its outstanding
talent as a hospitable and welcoming area, creative and
imaginative, capable of involving and astounding visitors every
time they come here.
110 km of party, a weekend with over 300 shows capable of
satisfying every type of demand: from the most sophisticated
to the most fun-loving, from jazz to rock, from children’s
entertainment to ballroom dancing, from visual art to
contemporary art, all in exceptional harmony in a way that
only a place like this can and knows how to do.
The Night is awash with Pink and the Adriatic Coast becomes a
place for meeting people, characterised by sweet feelings that
express the desire to spend time together having fun in a way
which is always innovative and far from banal.
LANOTTEROSA
EVERYONE
IS A STAR
La Notte Rosa isn’t just a rich and prestigious showcase of
events, it is living proof of an everchanging Coast, of a Coast
which is always ahead of the field when it comes to setting
trends, capable of giving its very best and making its guests
the most welcome protagonists!
The lights, colours and sweet atmospheres of this magical
night are the wonderful setting that surrounds the young and
not-so-young whose dream is to feel good.
La Notte Rosa is a system event which enhances everyone’s
role as a protagonist be they public or private subjects.
LANOTTEROSA
THE FORMULA OF
SUCCESS
The Pink Night owes its success to excellent team work: Region,
Provinces, Municipalities, the tourism promotion agency Apt
Servizi and Unione di Prodotto Costa, the economic categories,
operators, committees, police force, sponsors and individual
members of the public, each with its own role has helped achieve
a single aim: to turn an event into the business card for holidays
on this part of the Adriatic Coast!
The Adriatic Coast of Emilia Romagna is a pink coast capable of
making you dream all year round!
LANOTTEROSA
300
VENUES
16
BIG EVENTS
AND A WHOLE
WEEKEND
TO DREAM
LANOTTEROSA
THE FIGURES
590,000 programmes distributed
56,100 flyers promoting the event printed
and distributed
20,000 posters posted and distributed
13,000 newsletters sent
17 outdoor installations in motorway service areas
940 commercials on the radio
168 15” TV commercials
145 press adverts
560 press release articles
140 video reports from 1 April to 5 July
220,850 single visitors to the official website
throughout the year
1,227,564 page views
43,300 fans of the Facebook page
1,426 beach facilities involved
8,000 venues decorated in pink, including
restaurants, bars and boutiques
3,500 hotels decorated in pink
LANOTTEROSA
A HUGE
MEDIA SUCCESS
TV
Everyone talks about the Pink Night. The national networks (TG1, TG2, TG3, TG4, TG5, STUDIO APERTO, TGLA7,
SKYTG24 news, etc.) and local and regional TV stations dedicate extensive coverage to the event, with services both
before and after it.
Press
All the leading Italian newspapers and women’s, fashion, current affairs and holiday magazines covered the Pink Night.
(Corriere della Sera, La Repubblica, La Stampa, Quotidiano Nazionale – Il Resto del Carlino, Il Giorno, La Nazione –
Panorama, Il Venerdì di Repubblica, Tuttoturismo, Oggi, Gioia, Chi, Vero, Intimità, Donna Moderna, Confidenze, TV
Sorrisi e canzoni, Max, Stop, Dove, Panorama Travel, Panorama, Famiglia Cristiana, Grazia, I Viaggi di Repubblica,
L’Espresso, Il Sole 24 Ore, Turisti Per Caso, Traveller, etc.).
Radio, tv, web
140 reports on the Pink Night were broadcast on the leading national, local and regional television networks, along
with 940 radio commercials, 2,388 news reports and comments on social networks and blogs, with an economic
counter-value in terms of visibility of 9,450,000 euros.
LANOTTEROSA
A PERFECT SHOWCASE
FOR PARTNERS
AND SPONSORS
The communicative strength and big figures of La Notte Rosa
have attracted the attention of important private sponsors and
institutional partners who have believed and invested in the
event: Comune di Milano, Comune di Bologna, Repubblica
di San Marino, Università di Bologna, Trenitalia, Fondazione
Federico Fellini, Martini & Rossi S.p.a., Costa Crociere, Comet
S.p.a., Gruppo Hera S.p.a., Riminiterme, Philips, Osram, Algida,
Global Relax, Casinò di Venezia, Eminflex, Cadey, Sorgy Fidenza
Village, Mp Color, EDH Eurodiffusione, Coop, Unicredit, Banca
Popolare Emilia Romagna, CARIM, Radio Deejay, Dedem S.p.a.
and countless other sponsors in the area.
La Notte Rosa is the perfect showcase for launching a product
or a service, because it guarantees over 1 and a half million
contacts. The sponsor is visible across the whole territory and
in the communication tools created for the event.
LANOTTEROSA
PROMOTIONAL TOOLS
56,000 Flyers
Created and distributed at all the main tourism fairs in Italy and abroad, in big shopping centres and during the most
important tourism events in the area.
13,000 Newsletter
Sent to all members of regional tourism websites and the event website.
590,000 Event programmes
Created and distributed through the QN newspaper network (Resto del Carlino, Il Giorno, La Nazione) in 3,500 hotels,
375 beach bars, 700 beach facilities, 1,000 commercial businesses, 5 theme parks, 56 IAT tourist offices, Municipalities
on the Emilia Romagna Coast.
20,000 Posters
In various sizes, printed, distributed and posted between April and June.
17 Outdoor Installations
Maxiposters in motorway service areas on the A1 – A14
Branding of the territory
Through 14 totems, 6 banners, 6 kilometres of bunting and flags, 10,000 balloons
Web
220,850 single visitors to the website in a year, 43,300 fans of the Facebook page
LANOTTEROSA
STRENGTHS
La Notte Rosa, which calls the attention of people at national
and international level every year, communicates a lively,
positive and dynamic image.
La Notte Rosa is a special opportunity for companies that turn
the pink colour into a characterising element of their strategy
(from the brand to the single product), and also for those firms
or areas whose policies share the themes and positive values
of the pink message: the importance of interpersonal relations,
having fun and partying as a way of being together, enjoyment
and conviviality, elegance and charm, communication, love, the
desire to dream, the pleasure of living a unique experience.
LANOTTEROSA
THE INSTITUTIONS
THAT HAVE ORGANISED THE EVENT
Province of Rimini
Agenzia marketing turistico Riviera di Rimini
Municipalities of: Bellaria Igea Marina, Rimini, Riccione,
Misano Adriatico, Cattolica
Province of Forlì Cesena
Municipalities of: Cesenatico, Gatteo, Savignano, San Mauro
Province of Ravenna
Municipalities of: Ravenna, Cervia
Province of Ferrara
Municipality of Comacchio
Unione di Prodotto Costa
ATP Servizi
presenta
•CATTOLICA
TRIO MOVIE con Danilo Rea,Franco Testa,
Ellade Bandini, vocalist Rosanna Brandi
•MISANO ADRIATICO
•RICCIONE
venerdì 2 luglio 2010
EVOLUTION DANCE THEATRE
di ANTONY HEINL
GLI ANNI DELLA DOLCE VITA
mostra fotografica
RADIO DEEJAY Sabato 3
con NINA ZILLI
MALIKA AYANE
GIULIANO PALMA & THE BLUEBEATERS
presenta LA PINA
•RIMINI
MARCO MENGONI
MARIO BIONDI
NICOLA PIOVANI
LA NOTTE DEI BUSKERS
CRACKING ART GROUP
REgeneration Rimini
mostra MIMMO ROTELLA
La felicità dello strappo
Assalti al Cuore presenta
AFTERHOURS
CATHERINE SPAAK Sabato 3
MARKUS STOCKHAUSEN Domenica 4
•BELLARIA IGEA MARINA
LA NOTTE ROSA DEI BAMBINI
EDOARDO BENNATO
•SAN MAURO MARE
ANDREA MINGARDI
•GATTEO A MARE
CUGINI DI CAMPAGNA
•CESENATICO
RADIO BRUNO ESTATE con
ZERO ASSOLUTO
SONOHRA
POVIA
STADIO
•CERVIA
ROKIA TRAORÉ per Ravenna Festival
•RAVENNA
RICCARDO MUTI per Ravenna Festival
•COMACCHIO
NOTTE ROSA IN LIRICA
per il programma e le offerte di soggiorno
www.lanotterosa.it
promossa da
in collaborazione con
con il sostegno di
radio partner
design inèditart & ©hico de luigi ph.
La vita dolce nella Riviera Adriatica dell’Emilia Romagna
SAMUELE BERSANI
Unione
Prodotto
Costa
Palazzo del Turismo
viale Roma, 112
47042 Cesenatico (FC)
tel. +390547 675212
fax +390457 675192
eventi@adriacoast.com
www.lanotterosa.it
www.adriacoast.com
Foto Archivio
Provincia di Rimini, APT Servizi
Press release, photo gallery and videos of the 2011 event
are available online on the official of La Notte Rosa
lanotterosa.it
www.lanotterosa.it