Mobile: a cashless wallet

Mobile Cashless Wallet!
Mobile Interactive Group!
Mobile Cashless Wallet!
Rob Weisz!
October 2009 !
Integrated mobile and digital communications
© 2009 Mobile Interactive Group Limited. All rights reserved
Who we are!
  The UKʼs most integrated mobile and digital communications business!
  Fastest growing privately owned technology business in the UK (Sunday Times, Tech Track No.1,
2008)!
  Billing and messaging, mobile operator platforms, mobile marketing, mobile advertising, experiential
marketing, CRM, digital creative, on device applications and more!
  Totally integrated companies with proprietary technology and a unique service offering across the
global mobile and digital value chain!
  120 Staff based in the UK !
Integrated mobile and digital communications
© 2009 Mobile Interactive Group Limited. All rights reserved
Movement in the Market - Comic Relief !
 
Comic Relief license MIG SMS Gateway for major TV event!
 
MIG delivered 4.75 million mobile interactions for Comic Relief in March 2009!
 
Text donations raise £7.8 million for Red Nose Day (new world record)!
 
Money raised through £1 and £5 text donations!
 
Mobile Operators committed to 100% outpayments !
 
Treasury confirmed no VAT charge!
Integrated mobile and digital communications
© 2009 Mobile Interactive Group Limited. All rights reserved
Online Micropayments - Friends Reunited Dating !
2.
1.
Sends SMS Gets a PIN back  
Experiencing significant churn from online
subscriptions!
 
Wanted to offer an alternative and
complementary payment method!
 
£5 for 5 days access text message billing!
 
Secure PIN code technology!
 
Generates £100ks incremental revenue p/a!
3.
Goes online Integrated mobile and digital communications
© 2009 Mobile Interactive Group Limited. All rights reserved
Interactive TV - Sky Games !
2.
1.
Billing & ac;va;on code SMS with PIN  
55% of customers could not pay!
 
Losing revenues every day!
 
Implemented SMS and IVR billing as an alternative
payment option!
 
Generates over £450,000 revenue p/a!
3.
Set top box Integrated mobile and digital communications
© 2009 Mobile Interactive Group Limited. All rights reserved
Print and Mobile - Monthly Magazine Subscriptions !
User subscribes to
magazine subscription!
User enters house no.
and postcode!
User confirms address!
User pays using Payforit!
Purchase is successful!
 
Using Mobile Billing to charge consumers a monthly !
 
Consumers sign up on mobile or web internet site!
 
Users pay for magazine subscription!
 
Buy in from Mobile Operators...!
Integrated mobile and digital communications
© 2009 Mobile Interactive Group Limited. All rights reserved
Conclusions ! !
 
Reduced payment churn!
 
One off or subscription payments!
 
Transactions from free to £10 (£30 on Vodafone)!
 
Incremental revenue stream!
 
Created Mobile Database for Cross Selling Opportunities and Loyalty!
 
Giving Consumers Choice and Ease! - Transparent and Trusted!
Integrated mobile and digital communications
© 2009 Mobile Interactive Group Limited. All rights reserved
Thank You !
Rob Weisz!
Commercial Director!
07901 526 456!
0207 921 5556!
rob@migcan.com!
www.migcan.com!
Integrated mobile and digital communications
© 2009 Mobile Interactive Group Limited. All rights reserved