winston-salem entertainment-sports complex

WINSTON-SALEM ENTERTAINMENT-SPORTS COMPLEX
he Winston-Salem Entertainment-Sports Complex consists of The
Lawrence Joel Veterans Memorial Coliseum, Dixie Classic Fairgrounds,
Joel Coliseum Annex, Bowman Gray Stadium, Joel Coliseum Theatre
and Ernie Shore Field.
Complex Director Bucky Dame said, “Having a destination name for the
entire complex will be advantageous since some of the buildings are not
currently named. The new name says it all, not only does it tell everyone
what we do but also where we are. We feel this is very important. The
names of the individual facilities, such as the Lawrence Joel Veterans
Memorial Coliseum & the Dixie Classic Fairgrounds, will remain intact and
will not be affected, just the overall complex identity.“
The Complex fills its event calendar with Wake Forest University men’s
and women’s basketball, Winston-Salem State University men’s and
women’s basketball and football, N.C’s second largest agricultural fair, the
Dixie Classic Fair, races at NASCAR’s longest running weekly race track,
concerts, family shows, tennis rodeos, ice skating, banquets, meetings, conventions and more!
Lawrence Joel Veterans Memorial Coliseum serves as a center point of
the complex. The facility’s flexible design offers a variety of seating and
stage options to efficiently accommodate many types of performances.
T
The 15,000-seat arena transforms into The Joel Coliseum Theatre,
which provides a distinctively different, upscale, and intimate entertainment
experience. The Theatre seats 5,839, and is designed to stand alone as a
completely separate venue.
The Dixie Classic Fairgrounds is home to the Dixie Classic Fair each fall.
Begun 125 years ago, this 10-day annual fair offers numerous rides and
entertainment by nationally known artists, as well as demolition derbys,
bull riding, and over 70,000 square feet of exhibits ranging from baked
goods and vegetables to fine arts and flowers. Attendance at the fair
exceeds 325,000 each year.
Bowman Gray Stadium is located near Winston-Salem State University.
For concerts and special events, Bowman Gray Stadium holds more than
28,000 fans. Seating is 17,000 for Winston-Salem State football and
NASCAR racing.
In addition, The Winston-Salem Entertainment-Sports Complex offers
over 120,000 square feet of meeting and exhibit space. From 15 to 15,000,
our facilities will fit your needs.
2825 University Parkway, Winston-Salem, NC 27105
(336) 725-5635; Fax: (336) 727-2922 • www.ljvm.com
As Seen on Page 37 in Facilities 2008 SuperBook