Charlotte - 24 Hours of Booty

Charlotte 2016
24hoursofbooty.org
Sponsorship Kit
2
What is
24 Hours of Booty?
2016 Sponsorship Kit
BENEFITING CANCER CHARITIES
LIVESTRONG
®
LIVESTRONG® provides the practical information and
tools people with cancer need to live life on their own
terms. The LAF serves its mission through advocacy,
public health, and research.
Levine Cancer Institute
The Levine Cancer Institute is changing the course of
cancer care by removing the barriers that separate patients from access to world- class research, breakthrough
treatments and quality care. Their cancer network consists of 13 cancer care locations across the Carolinas.
24 Hours of Booty funds the Genetics, Survivorship and
Wellness Program.
Levine Children’s Hospital
Levine Children’s Hospital is the most comprehensive
children’s hospital between Atlanta and Washington, DC,
helping children receive high-quality care close to home
and family, no matter their medical needs. The facility
treats more pediatric patients per day than any other hospital in North Carolina.
IU Simon Cancer Center
Located in Indianapolis, the IU Simon Cancer Center’s
mission is to advance the understanding, prevention and
treatment of cancer throughout Indiana and the world
with patient-centered care, acceleration of promising
science and collaborative educational programs.
The Ulman Cancer Fund for Young Adults (UCF)
The UCF was established in 1997 by Doug Ulman, a
three–time cancer survivor who now serves as President
and CEO of the Lance Armstrong Foundation. The UCF’s
mission is to support, educate, and connect young adults
affected by cancer.
THE EVENT
24 Hours of Booty is the
premier organization for
integrating community cancer fundraising and cycling
to engage communities in
support of cancer survivorship and navigation programs.
Originally founded in 2002
in Charlotte, North Carolina,
24 Hours of Booty has raised
more than $15 million dollars
to support local and national
cancer-fighting programs.
Now held on Booty Loops in
major cities across the United States, 24 Hours of Booty
hosts cyclists from around the
country as they ride in honor and support of the cancer
community.
The goal of each 24 Hours
of Booty is to provide an extraordinary event that is safe,
fun, and open to all levels of
cycling ability, while bringing
cancer awareness to the community, and raising funds for
noteworthy cancer charities.
Participants can ride as far
as their inspiration takes
them, in teams or solo. Riders
can cover three miles to 300
miles or more. Because the
course is situated on a two–
to three–mile loop, cyclists are
never far from the finish line.
The event features round–
the–clock road closure with
police support, fully–catered
meals and beverages, free
camping, free bike support,
great fundraising awards, and
many free products and samples. The fun and energizing
atmosphere is also perfect for
spectators, friends, families,
and supporters.
801 E. Morehead St. Suite 308
Charlotte, NC 28202
toll free
877.365.4417 | local 704.365.4417
contactus@24hoursofbooty.org
4
2016 Sponsorship Kit
What is
Our Cause?
THE CAUSE
Fundraising efforts benefit
LIVESTRONG® and other lo-
CANCER STATISTICS
• Nearly 13.7 million Americans are currently living with, through or
beyond cancer.
• Cancer is the second most common cause of death in the US, exceeded
only by heart disease, accounting for nearly 1 of every 4 deaths.
• More than 1.6 million people in the U.S. (including 52,550 in North
Carolina; 26,390 in South Carolina; 30,680 in Maryland; 2,840 in D.C.;
and 35,560 in Indiana) will be diagnosed with cancer this year.
• Of adults diagnosed with cancer today, 67 percent will be living
five years from now.
• Nearly 1 in 2 men and 1 in 3 women will develop cancer during their lifetime.
• Three in four families will care for a family member with cancer.
• The National Institutes of Health (NIH) estimates that the overall costs
of cancer in 2009 were $216.6 billion.
• Cancer is expected to claim the lives of nearly 585,720 people in the U.S.
this year, including 18,980 lives in North Carolina; 9,950 lives in South Carolina; 10,500 lives in Maryland; 1,010 lives in D.C.; and 13,370 lives in Indiana.
(Source: American Cancer Society, Cancer Facts & Figures 2014)
• Today, cancer is the leading disease killer among 20- to 39-year olds. While
both younger and older patients are seeing improvements in survival rates,
the rates for young adults have improved far less, and the gap is worsening.
As a result of this lack of progress in survival improvement since 1975, young
adults diagnosed with cancer today have a worse prognosis than those
diagnosed 25 years ago.
(Source: The Ulman Cancer Fund for Young Adults)
cal cancer charities within or
around the host city. The ride
itself is a meaningful experience for riders and supporters of the event. Participants
include cancer survivors celebrating life, strength, family,
and friends who ride in honor of a loved one affected
by cancer, or in memory of a
loved one who lost the battle
with the disease. The event
unites people who are passionate about cancer survivorship, knowledge, progress,
and support.
The 24 Hours of Booty
experience represents
hope, challenge,
remembrance,
and celebration.
WHY
CANCER
Although 24 Hours of Booty is an extraordinary event
from a cycling perspective,
the event’s focus is increasing
awareness of cancer patient
navigation and survivorship
programs on a local and national level, spreading hope,
and supporting the mission of
important cancer programs
and charities.
801 E. Morehead St. Suite 308
Charlotte, NC 28202
toll free
877.365.4417 | local 704.365.4417
contactus@24hoursofbooty.org
5
Will I Reach
EveryBooty?
2016 Sponsorship Kit
PARTICIPANTS ARE:
WELL–EDUCATED
• 82% of 24 Hours of Booty participants have
a four–year degree or higher
• 29% of participants have a graduate degree
WELL–FUNDED
• 53% of 24 Hours of Booty participants are 30–49 years old.
24 Hours of Booty riders raise an average of $587 each.
• 51% of participants earn $100,000 + per household
• The average 24 Hours of Booty team has 8 riders
and raises $4,000!
• Average participant exceeds fundraising goal.
WELL-CONNECTED
• 24 Hours of Booty riders come from 26 different states.
• The nations largest companies host teams at 24 Hours of Booty
THE CYCLING COMMUNITY
Here are a few of the facts about the cycling community
and the demographics in the United States:
• Cycling is the second most popular recreational
activity behind walking.
• There are over 63.3 million recreational cyclists in the U.S.
• The average cyclist is young and affluent.
• The median age of U.S. cyclists is 32.
• 87% of cyclists are between the ages of 18 and 44.
• 55% are male. 45% are female.
• The median household income of U.S. cyclists
is more than $80,000.
• 62% are highly brand loyal.
• 75% have attended college.
• Cycling is the number one fitness and health activity
among doctors and lawyers over the age of 40.
• 17 million bicycles are sold in the United States each year.
• The mean price for a professional racing bike is $3,500.
• The household income for 45–49 year old licensed
racers is $95,940.
(Source: Simmons, MRI, USA Cycling Membership, Bicycling Magazine)
801 E. Morehead St. Suite 308
Charlotte, NC 28202
toll free
877.365.4417 | local 704.365.4417
contactus@24hoursofbooty.org
6
What is
Booty's Exposure?
2016 Sponsorship Kit
ENDURANCE MAGAZINE —
THE MAN BEHIND THE BOOTY
This article traces back to the beginning
of Booty and the ever increasing impacts
the events have on the cancer community.
MARCH 2007 • endurancemag.com
FREE!
Shown below are other excerpts from
articles published in Howard Magazine
and SouthPark Magazine.
… and so does Lance
YOU’VE GOT JUST 24 HOURS TO GIVE IT UP!
Annual
Cycling Season Preview
whether you race to win or ride for
fun we’ve got an event for you
To read these articles and others, go to
24hoursofbooty.org.
SPECIAL INSERT
SPRING Running Shoe Review
MEDIA
EXPOSURE
24 Hours of Booty provides
its sponsors up to 3 million
adver-tising impressions each
year. Since the inception of 24
Hours of Booty in 2002, media
exposure has increased each
year, including:
(all the latest for your feet)
//// Announcing The
CARRBORO CLASSIC
{
SPENCER LUEDERS:
Long Course Duathlon
THE MAN behind
the BOOTY
Scheduled for Saturday, April 21st in Carrboro, the new Carrboro Classic Long
Course Duathlon Replaces Powerman as the Carolina's Premier Duathlon Event.
Sign up NOW and see how tough you can be! endurancemag.com
als buying,
ams, and individu
and
retailers, clubs/te g new and used cycling
charity
swappin
of the local
selling, and
ent.
while
also the founder
a few years,
Spencer is
triathlon equipm
event he created
it built for
for
of Booty, an
on the
he won’t see
bring a 250Lueders works
Although
ride 24 Hours
with his father
on a deal to
right: Spencer
$6,000
470-mile ride
It will be
the new
BY JOE
NUSS •SC.PHOTOGRAPHY
BY TAMARA LACKEY
also working
Yeah, that’s
He raised
on an initial
example of
Spencer is
to Rock Hill,
y back in 2001.
he is a great
feature
e velodrome
Pepsi-drinking
later, his official
Ridge Parkwa
concret
will alsoSPENCER
NASCAR, and
pical
years
Blue
and
meter
CAT st2 CYCLIST
LUEDERS DOESN’T GET TO
short
ine
the stereoty
event
in the Southea
and only five
! In fact, the
ppy ran moonsh
g walls.
NASCAR. While
that year,
. MUCH
the only one
climbinON
and
,
RIDE
THE
ROAD THESE DAYS. Like any
in over $350,000
whose grandpa
and online
is bringing
in biking trails
2006, Spencer
thinking NASCAR
racecar driver
leagues
event
March
mounta
when
in
I
to mind
play in fantasy
, but
husband
and
father of
three,
he devotes a lot of his
these days.
so much that
usually comes
their dreams
“Some people
has grown
Patti Weiss.
most drivers)
e director,
ents to realize
g not children, making
nity run
more
different (for
attention
to his wife and
things are
hired an executiv
cycling commu
, who is referrin
their pit crews
on poker tournam
,
just
drivers and
’s ties to the
says Spencer
all NASCAR
mine,”breakfasts,
his kids, or doing whatever
But Spencer
Not only are
only one event
his other pursuits
get to live
riented, but
, but dressing
is
involved with
and fitness-o
with NASCAR
and being
educated
Spencer, which
to his job the job requires. Like many, his riding time is
deep,
for
just
an
are as well.
to be enough
too. The Big
. Originally
employees
doesn’t seem
as well.
Stampede,
relegated to the trainer between 4 and 6 a.m.
knew he
a great example
es the Big
te, is the
Spencer is
te firm, Spencer
why he organiz
year in Charlot
He still has a few favorite rides, like the Bridge
change.
a local Charlot
held each
or make a
attorney for
Stampede,
expo and swap,
partnership
push for a
to Bridge and Assault on Mt. Mitchell,
biggest bicycle
job with
cturers,
needed to
Southeast’s
on one hand,
feet of manufa
. partnership
obvious, and
25,000 square
although they require a bit more planning
Hmmm . .
featuring
choice was
another? The
in
NASCAR on
now. It’s all part of a busy schedule
with a degree
te lawyer
ition and
now the Charlot
is the Compet
organizing nationally recognized charity
engineering
mechanical
.
events, bike swaps, bringing unique
NASCAR
at
l
Patent Counse
HUMOR
A Crack in the Road
How Not to Cross an Intersection on Your Bike
GE TO BRIDGE
THE BRID
RIDES, LIKE
A FEW FAVORITE
HELL
HE STILL HAS ASSAULT ON MT. MITC
AND
More than
10 million
Americans
are curren
tly
living with,
through or
beyond cancer
.
**
*
More than
1.3 million
people in the
U.S. will
be diagnosed
with
cancer this
year.
sporting facilities to the area, and
experience.
have a family
NASCAR
emotional working fordoesn’t
Spencer
ships he has
Interestingly,
the relation
of
cancer, but
feel a part
history of
make him
g
his charity
be standin
made through
“While I may
community.
my hand, I
the cancer
fence waving
side of the
spread the
on the other
it’ and will
know ‘I get
to
fact, he has
want people
Spencer. In
side,” says
on cancer
word on this
ng the word
ng
ful spreadi
Armstro
success
been so
the Lance
he has received
of the past
awareness,
Award each
Messenger
more
tion’s
one
Founda
, it is just
But to Spencer
with cancer.
two years.
e stricken
to help someon
Brandon
opportunity
recalls how
ar, Spencer
rallying from
In particul
cancer, was
nity to
is still fighting
who
opportu
Elam,
had an
last year and
’s
the disease
through Spencer
of
Armstrong
ion. But instead
meet Lance
with the foundat
,
for himself
achievements
ger Award
with Lance
the Messen
accepting
to the stage
Brandon up
long as I keep
Spencer called
to him. “As
ed the award
people
and present
keep bringing
award, I’ll
receiving the
said.
me,” Spencer
tions to the
down with
contribu
event’s annual
local
While the
tion and other
ng Founda
to over
Lance Armstro
$6,000 in 2002
grown from
to reach
charities have
Loop”
has set a goal
year, Spencer
the “Booty
to cities
$350,000 last
the
bike, riding
the event
don’t forget
and spread
even more
BY JOE NUSS
booty on your
$1 million
Of course,
States to raise
rs wants your
the United
Charlotte.
r community.
in every city,”
throughout
Spencer Luede at 7 p.m., July 27 in
rt the cance
a ‘Booty Loop’
lly derives
help suppo
starting
find it!”
money. “There’s
Booty, actua for the
ibutions to
just have to
in Charlotte
says, “We
able contr
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While Spenc
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on it), it has
from riding
its name from
glutes get
these days.”
cancer.
thing to do
workout your of those afflicted with
isn’t an easy
many
ey
to traffic,
hours, which
charity
course is closed
sun rise
for the journ
road-cycling
only 24-hour
so
The nation’s
in the evening
cally started
journey from
event is strategi
their own
experience
event,” says
riders can
a unique cycling requires
light. “It’s
things, it
darkness to
e among other
thing for 24
Spencer, “becaus
on a singular
concentrate
people to
Called the 24
Ho
MAR .07
This Myers Pa urs of Booty Ride,
rk Fund-Rais
er Is No Joke
the
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nity to watch
a
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g on their
ly fighting
while reflectin
know current
someone they
to be an
journey of
often proves
any case, it
cancer. In
Endurance
Though other
cities have
town routes
plenty of invit
for cyclists
ing inand runners,
one Booty
Pedal Alon
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there
e, but
stretch of city . And it’s in Charlotte, ’s just
Though the Not for Long
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ng through
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up with the took a transplanted Texa uniquely
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n
embraced the years, after-work exerc
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isers
shad
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, thoug
name is lost
riding it after
in history. “We h the
all sorts of
in the late ‘90s,
he moved to attorney
stories,” says
Charlotte
decided in
cyclist Patti ’ve heard
can all take
spon
2002
sorsh
that
our guesses.”
Weiss. “We
ips and ride
he’d collect
it 24 hours
In the last
money for
straight to raise
sever
the
foun
al
years
dation. Thou
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, the route
gh he’d had
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follow huma nd athletic circles.
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nitarian effor
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ts
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th site of
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st grassroots
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hting Lanc
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g
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s of Boot
cyclists last
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$750,000 for
sponsorships
cancer resea
and
25-26, they’
rch. This year, raised
re going
on July
They’re ordin for $1 million.
ary bicycle
though there
riders, not
racers,
them, says are some serious athle
Weiss, the
tes among
organizatio
director. “We
n’s
executive
mountain bikeshave folks that come
out and ride
,
some
on
their racing
bikes, but they’cruiser bikes, some on
re not racin
g.”
Spencer Luede
rs, left, and
Lance Armst
rong.
From page 1
Changing liv
es 24 hours
at a time
and
Hours of Booty
ion on the 24
out
For more informat help fight cancer, check
more
do to
what you can
can also learn
oty.com. You
cancer at
www.24hoursofbo and his battle to fight
Elam
about Brandon
m.com.
www.brandonela
WWW.ENDUR
ANCEMAG.COM
PHOTOGRAPHY
BY TAMARA
LACKEY
Women In
Business
An indepth
look at som
e of the mos
t remarkab
unique and
le female entr
successful
businesses
epreneurs
in the grea
running
ter Charlott
e area.
How
that they weremany people can say
literally helpe
pushed up
d
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Armstrong?
e
Just ask
executive direc Patti Weiss,
tor of 24 Hour
Booty, Inc.
During a recen s of
Austin, Texa
s for a Lanc t visit to
Armstrong
e
Foun
and other repre dation event, Patti
Hours of Boot sentatives from 24
private bike y were treated to a
ride with Lanc
Armstrong.
e
Just when
it was
turn to take
her photo with Patti’s
they starte
Lance,
d ascending
up a huge
which ende
hill,
d
Lance litera up being a good thing
.
lly
hand and push gave Patti a helping
ed her up the
while chee
hill
ring
inspirational, her on. Talk about
Patti’s very which also sums up
being.
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Patti Weis
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s, Executive
st cancer, Patti s for the
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On the road
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L
This week’s Hometown Hero is Spencer Lueders of Charlotte
of Booty
of 24 Hours
Photo courtesy
Want to help?
For more information about the 24
Hours of Booty, or to ride, volunteer or
make a donation, visit www.24hoursofbooty.com.
801 E. Morehead St. Suite 308
Charlotte, NC 28202
toll free
877.365.4417 | local 704.365.4417
contactus@24hoursofbooty.org
www.thecharlotteweekly.com
2004
Will ‘WAL
Setting the wheels in motion
L-E’
Both Weiss and Lueders hinted at plans
be another
Pixar
to launch cycling loops nationally in other
masterpie
cities to benefit the Lance Armstrong
ce?
page 39
Foundation and local cancer organizations. “The format is unique from the
cycling perspective,
how well it is
Volume but
5, Numbe
received from the cancer
community
r 24 • June
16-22, 2006
gives us inspiration to take this out to
An indepe
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and a
e I was more d cyclists partici
American
sage out
to thehard-pr
peopleessed
that haven’t
pated, raising
kind of took fan of Lance’s, but
ion, 24
to find been
someho
Backyard
Armstrong
anyone
page 8
then it raised than $33,000. Last
w affecte
Campout
Foundation Hours of Booty, an
affected
yet that
eventually
d by it (cancer) not the journey on its own meanin
year 825 riders
more than
gering
hour charit
official Lance
fundraiser
g. Part
statistics and the disease. Staghas
y
and
will affect
you.”
page 5
cer, and that been understanding of more than 1,000 $250,000, and this year
innumerable
of friends
for the LAF cycling ride, has raised the only known
canriders
is by far the
and loved
Spencer Lueders is the epitome
of the word
hero. A NASCAR patent
24A recent
cancer
diagnosis
astories Lueder
moreattorney
valiantllung
bigger issue,” the streets July 28-29 are expected to hit
ones for
than $1 million
s said.
Tumor Fund and local cancer
who
y battled
for the fifth
causes
cancer
ride, raising
close ing
triathlon
friend of
Weiss’
brings the have
for the Caroli
The followi
can
such
by
day,
Spencer
runs
a
successful
charitable
organization
during
his
spare
annual
leave you feelhelpless, like
Cente
a
as
project
the
ng
r’s
nas
Brain
Keep Pound
ed $400,0
year found
will benefit
you’re
message
home. “It makes
mejust
realize that
astride his
wheels
00 that
spinnin
Lueders
ing Fund. and Carolinas Medic
both the
crowded
. It is only
time.
Lance Armstr
Queen
Foundation
Each year
… cancer
pervades
everything
and affectsg your mile circuit bike, coasting along
fitting then
al
ble Charlo
and
that a humthousands
a 2.97ong
lovingly transf s University of
bounded
tte attorne
for the Carolin The Brain Tumor
everyone
that’s
why we’re out doing
have
Charlotte’s
by Queen
routeand
Fund
in Myers Park, y, cycling a tree-lined West, Hopedale Avenue
s Road
as.
athletic fields, Now
July, to camp ormed into “Booty
this alyst
event,” she
said. “I’veshould
been struggling
Much more
in its
, Queens
out,24
headqInc.,
serve as a cat- and Selwyn Avenue
comm
for fighting
He is the founder and president of Charlotte-based
Hours
ofville”
Booty,
uarters every Charlotte seventh year, 24 Hours
une
So it’s little
cancer and
. (The route Road ride has becom than a cycling event,
(with
my friend’s
diagnosis)
it’s really
favorite
event and
wheel
– putting
of Booty
surprise that and cycle.
spinning to
the
has
scheduled
e a celebra
has sold out
– a tion
all that dubbed of cyclists and
the
for Septem opened registration
great for me to be
able
…use.
to do somegood
which runs the official 24-Hour Cycling Queen
EventCity
of the Lance
Armstrong
tion, a destina
event
for riders
runner
ber in Columb
the Booty
for its first its July 25-26
25 and 26 confines. Eight weeks has grown beyon
national event,
Loop, most s – is community of all abilities, and a
ia, Md.
thing.
I think that’s the appeal of becomthe course’
d its The
Pedalin
ride, nowevent in the
rally for
likely for
cycling
charity
country,
Foundation and the only 24-hour road reache
members
s incline
g for positiv
this
name, inspire
capped at before
affected by
“You have
and muscle
ing involved
in events like
this – you feel
d capacity.
effects.) Rumin
e chang
1,200 riders, year’s July alread
In 2001,
d
people out
cancer.
e
-toning
And support
ating on
has set
attorne
y nicknamed by the Myers Park
there
with high cancer
The event’s mission is to increase cancer
awareness,
bald (from
the event
like
you’re making
a difference.” After a
tive way to
its spokes
biked
hopes
neighborhoo
cancer treatme … who are still
by runners
all 470 miles y Spencer Lueders
explan
raise resourc another distinc- them
,
to expand
the organi
24 Hours
Catholic’s
d loop
nt), and it
and cyclist
thoughtful
she added
of cancer,
es and awaren
of with a smile,
zation will ation for years and
nationally
something
Parkway pause,
of Lance Armstrong
research and programs and raise funds
for The
gives
s, has
Lueders decided
with❑his father the Blue Ridge
to strive
ess
this year
its accept
benchmark
Columbia, Booty event schedu
“And
are.”
Booty Loop
Muscatell
with a
ance outsid required
raiseyou
to bike the thing they can particip for, … somein five days
Md.
the event’
led for Sept.
money for
for
Foundation,
The
Keep
Pounding
Fund
at
Carolinas
Medical
Center
and
the
“It’ll
e Charlotte
s success.
24 consec
to Word
ate in,” Lueder
For Spenc
be intere
the Lance
6 and 7 in
Foundation,
utive hours. said.
quickly
heads Golf
sting to see
er
Armstrong
s
outside of
which
rs, a NASC
to help?
how the
cancer survivospread; in 2002, neighb
provides resourc
Brain Tumor Fund for the Carolinas. and the event’s Luede
Charlotte.
and tools Want
AR attorn
Booty brand
ors,
for
found
rs,
up
It
Supe
individ
friends
took
to
es
ey,
Loop
Inspira
er,
the name,
r Team
For more information
about the 24
avid cyclist
members
uals living
who set out
takes
years
tion, streng
” Lueders a while for people
joined him and community
with
alone on
change it.”
th in action
spirit that ago, the expansion
page 41
to warm
Patti
said. “But
Hours of Booty, or to ride, volunteercanor more than
as Lueder
Topz
has swelle
s rode Weiss, Weiss knows what
is a testam the Booty
I’m not willing
300 miles
According
beginn
While riding his puts
bikehealth
on inierMyers
“Booty
Loop”d in
Myers
Park one
and raised
make a donation, visit www.24hoursofbehind
ent day,
he means.
spin Park’s
a former Charlo
ing.
to
to the
to Lueders,
$8,000
the event
on
home
teacher, was
tte Latin
it
from the
booty.com.
“Theone-of-a
andan
School
indicators kind fundraising event.
Lueders had anburge
idearsfor
even bigger,
diagnosed
very benefi of the Ulman Cancewas easy to choose
fries
with breast
(for growth
Maryl
first
ciary
r
in 2000 at
Fund
and,
ride,”
cancer
of Booty’s
page 24
) were
for Young
age 35 –
36 Hours of Booty
said. in
founded
Maryland
With that inspiration,
washeborn
2002.
“I’ve
Adults.
laps the
around theSpencer Lueders
same time
said many there on that very
by
ride,
whole time
Setting the wheels in motion
Lueders was
times that
who is also Doug Ulman, a three- the organization A
News ...........
by myself
joined by)
his first
forming
I did 10
was
president
. The rest
time cance
people from
connec
Both Weiss and Lueders hinted at plans
of the
of the time
“When we
Education ........................................8
r survivor
out and rode
Lance Armstr tion with the
the cance
(I was
......................
were lookin LAF.
Since its
inception,
the event has grown
fromforone
person
tor more
than 1,370
to launch cycling loops nationally in other
community
differe
Planne
g at going
Weiss admitte ong Foundation.
nt reason
He wasted
who came important thing to
r ...................... ...................18
cities to benefit the Lance Armstrong
national,
d
It got This
me was
nofundraising
place,” Luede
...........
time in rollings.
me thinki
Sports...........
who raised more than $752,000
in 2007,
surpassing the
$500,000
goal.
year,
band (an avid that while herriders
public
the most
husmonths later
ng.” 24
rs said. “The having the right partne
...................... .............24
Foundation and local cancer organizacyclist) and
the event
youth
Arts ........... with
in-law (a
in June
amazing,”
Ulman Cance
................26
rship in
out
HOM
Hours
of Booty
isPING
expanding nationwide,
an event
scheduled
in he
Maryland
this
summer.
As
a
result
2003.
to the becau cancer, which
breast cancer mother
......................
E
tions. “The format is unique from the
SHOP
“The
said.
r
Fund addres
is an area
“The real
growth has
were die-har
Books ...........
...................32
survivor)
area to see
........
ses
test
we wante
d
been gottense the cancer stats
cycling perspective, but how well it is
......................
how we named
will be infor the
his EDUC
efforts,
Lueders
has 19
received
numerous
accolades,
including
being
a finalist
firstd to
ATIO
didn’t really Armstrong fans, of
do.”
Culina
for young
the Baltim
worse in
N ................
she
ry ...................... ................35
get it. That
received from the cancer community
adults have go into
last couple
changedever
July 2001
...........which
20Humanitarian
CULINARY Home Depot
Crossword
Rolling out
NASCAR
Award,
a $25,000
donation to 24 hours ofore younger set to be the
actually
........... 36included
in
years, and
when Weiss,
gives us inspiration to take this out to
...........
................
the Booty
participatin
so they stay
mastectomy
we want
Movies ........... ..............................38
brand
The event
g in 24
..26
a
ARTS ........
the
and lymph afterBooty.
with
other communities,” Lueders said.
has had a
gery, experie
node
................
Even better, us for the next 20 Hours of Booty now
Classifieds ....................................39
race and
compelling
nced the worst surMarked by modesty, Lueders is adept
......................
years.”
....30
it caters
CROSSWO
trajectory.
of her chemo
loop up there Columbia came
to a wide
throes
...................44
professional
RD ................
It’s not a
therapy
with its own
at deflecting attention regarding the
range of
cyclists and
A shadow passed .
they do down is great and everyo
partic
loop. “The
32 For his attention and dedicationnew
ON is a true visionary.
ipants
cance
to inspiring
cyclists
ofr all
ages
and
skill
riders. People
event’s popularity. “I’m taken aback that
ne rides
,
over Weiss’ LuedersTHE
TOWN ........
patien
mally laughte
on it
ts to surviv from Booty Loop here,” Lueders said.
norcan enter
time, so
Zone A
....33to the cause of making a difference
r-filled face
people look at me as starting something
ors and
yet, but they
MOV
“They don’t just like
while
andLueders
and
remaining
true
for
cancer
research,
is
this
recounted
IES ........
exit the loop
some
as shelevels,
Patti
probab
call
pedal
only
how
................
Weiss, 24
it the
that’s affected them personally or given
a few or
ly will after
she lay in
at any
nauseated
Hours of
come just the full 24 hours,
34
PLAN
bed,week’s
WBT
Hero.
NER Hometown
and fatigue
Booty’s executour ride.”
many ride said registration for
them a (way to) honor people or share
to support
........
watching,
d and
the
family and
up steam
of all
SPORTS ........ ............39
their story and that’s amazing that that’s
, with cross- Maryland ride has ive director,
friends.
France. She things, the Tour de
been
pollination
................
While many
watched Armstr
something I created,” he said. Even more
avid
from Charlo picking
40
CLASSIFIE
heroically
many children cyclists and corporate
ong
pass compe
tte riders
and families
teams participa
DS ................
amazing is the fact that cancer is not
in ,
Blackman
who set
Ulrich on
titor Jan
te in
a
(more on
47
the
Booty Loop member of last year’s out on touring bikes the 24 Hours of Booty
page 16)
Lueders’ personal or family history.
course.
leading fund-rais
to show their
each
struck me L’Alp Duez. “It just
support for year, the course is marked
ing team
to my core
“(Cancer) touches everyone, and I’ve
the Carolina
those affected
with just as though
Flyers, leads
and I
by cancer.
t, ‘How is
the pack
met so many people that it’s very real to
this man,
on yet another Here, David been
who’s
through so
turn of the
me,” he said. “I’m trying to get the mesmuch more
in
the
May
30-June
5,
2008
issue
of
the
Charlotte
Weekly,
1421-C
Orchard
Lake
Drive,
Charlotte,
NC
28270,
(704)
than This article appeared
Real Estate
sage out to the people that haven’t been
(more on
Listings
page 5)
pages 24-25
849-2261.
affected yet that eventually it (cancer)
will
affect you.”
Midtown
www.thecharlotteweekly.com
Charlotte Weekly • June 16-22, 2006 • Page 5
Zone
A recent lung cancer diagnosis for a
close triathlon friend of Weiss’ brings the
message home. “It makes me realize that
… cancer pervades everything and affects
everyone and that’s why we’re out doing
this event,” she said. “I’ve been struggling
(with my friend’s diagnosis) and it’s really
great for me to be able … to do something. I think that’s the appeal of becoming involved in events like this – you feel
like you’re making a difference.” After a
thoughtful pause, she added with a smile,
“And you are.” ❑
I’ve been through as a cancer survivor,
doing this?’” Weiss said. “I was so moved
by this I started sobbing in bed, but I was
hooked from that very moment.” Weiss
explained that many cancer survivors see
the same in Armstrong – a model for
achievement in a strong desire to return
to physical well-being – a recovery, and a
triumph over cancer.
Weiss found the 24 Hours of Booty
after being a patient, volunteer and then
employee for Presbyterian Hospital’s
Strides to Strength nutrition and exercise
program for individuals with and recovering from cancer. Weiss continued to gain
physical strength, competing in her first
5K in 2002 and participating in five
triathlons in the past two years – despite
a preventive mastectomy and hysterectomy in 2005 after she tested positive for
the BRCA 2 breast cancer gene. “The
more I challenge myself, the more I feel
strong and really alive,” she said. She
organized a Strides to Strength team for
the 24 Hours of Booty in July 2004, the
same year that Strides to Strength
became the first program in North
Carolina to receive recognition and funding from the Lance Armstrong
Foundation. “(The 24 Hours of Booty)
was everything I loved in one little package – cycling, the Lance Armstrong
Foundation, cancer awareness and fund
raising,” Weiss said. “Where else are you
going to find that?” She now serves as the
event’s executive director.
The ride has distinguished itself both
for its fund-raising efforts and prominence as a noncompetitive cycling event
that invites participation from experienced cyclists and dedicated individuals
who annually shake the dust from their
rust-lined Schwinns. “There’s a real community feeling that goes on within that little three-mile loop within that 24 hours,”
Weiss said.
From page 1
I’ve been through as a cancer survivor,
doing this?’” Weiss said. “I was so moved
by this I started sobbing in bed, but I was
hooked from that very moment.” Weiss
explained that many cancer survivors see
the same in Armstrong – a model for
achievement in a strong desire to return
to physical well-being – a recovery, and a
triumph over cancer.
Weiss found the 24 Hours of Booty
after being a patient, volunteer and then
employee for Presbyterian Hospital’s
Strides to Strength nutrition and exercise
program for individuals with and recovering from cancer. Weiss continued to gain
physical strength, competing in her first
5K in 2002 and participating in five
triathlons in the past two years – despite
a preventive mastectomy and hysterectomy in 2005 after she tested positive for
the BRCA 2 breast cancer gene. “The
more I challenge myself, the more I feel
strong and really alive,” she said. She
organized a Strides to Strength team for
the 24 Hours of Booty in July 2004, the
same year that Strides to Strength
became the first program in North
Carolina to receive recognition and funding from the Lance Armstrong
Foundation. “(The 24 Hours of Booty)
was everything I loved in one little package – cycling, the Lance Armstrong
Foundation, cancer awareness and fund
raising,” Weiss said. “Where else are you
going to find that?” She now serves as the
event’s executive director.
The ride has distinguished itself both
for its fund-raising efforts and prominence as a noncompetitive cycling event
that invites participation from experienced cyclists and dedicated individuals
who annually shake the dust from their
rust-lined Schwinns. “There’s a real community feeling that goes on within that little three-mile loop within that 24 hours,”
Weiss said.
Three in four
families will
care for a
family membe
r
with cancer
.
AMERICAN CANCER
SOCIETY,
CANCER FACTS
AND FIGURES
CW file photo
CHARLOTTE
WEEKLY, PRO
COMMUNICATIONS
To read these articles
and others, go to
24hoursofbooty.org.
Of adults diagno
sed with
cancer today,
64% will be
living five years
from now.
One in three
people will
be diagnosed
with cancer
during their
lifetime.
Charlotte Weekly • June 16-22, 2006 • Page 5
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$5,000+
Silver
$10,000+
Gold
$25,000+
Platinum
$50,000+
Presenting
$100,000+
Access to participant event
bags for company materials
PA announcements at event
2
4
6
8
10
Online and
social media content
2
5
8
10
15
1
2 (Adjoining)
3 (Adjoining)
Company logo and/or link
on 24HoB website
No link
Weekly Wheelie Content
…
Company logo on
event t-shirts
…
10'x 10' expo booth space
1
…
1
…
Signage around course
(provided by 24HoB)
1 Banner
2 Banner
4 Start/Finish
Banners
Up to 5 Start/
Finish Banner
Up to 6 Start/
Finish Banner
Signage in Bootyville
camping area
(provided by Sponsor)
…
1
2
3
5
Discounted event entry
for team members
…
Up to 5 riders
Up to 10 riders
Up to 15 riders
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24HoB VIP sections at
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in downtown Charlotte
…
2
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2
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Seats
4
Complimentary
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4
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Sponsor team VIP
parking at event
…
…
…
2
4
Sponsor team VIP
tent at event
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…
…
Company logo on printed
marketing materials
…
…
Company logo on custom
event cycling jerseys
…
…
Formal press releases to
local community, national,
and international channels
…
…
Dedicated speaking
slot at event kickoff
…
…
…
Hotel accommodations for
sponsor representatives
…
…
…
…
Up to 4
Sponsor
Representatives
Naming rights of event area
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Company logo on truss
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8
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