womenswear - Creostudios.it
Transcription
womenswear - Creostudios.it
WOMENSWEAR COLLECTIONS SPRING SUMMER 2014 21/23 SEPTEMBER 2013 Fieramilanocity - Gate 15 Via Gattamelata www.mipap.it 2 MIPAP2014 MIPAP2014 3 4 MIPAP2014 MIPAP2014 AApoint pointof ofrefer reference ence for leading brands on the international f lairfor forscouting scoutingnew, new, international market with a flair up-and-coming p resentscollections collectionsfor for up-and-coming talent, MIPAP presents spring/summer t o23rd 23rdSeptember. September. spring/summer 2014 from 21st to In Interms termsof ofboth bothlogistics logisticsand and the exhibition itself, the new location locationininvia viaGattamelata, Gattamelata, which won the backing of the operators, nks to the city as well as closer operators,offers offersbetter betterlilinks proximity xhibition, jointly organized by Fiera proximityto tothe theSuper Supereexhibition, Milano gine,guaranteeing guaranteeingquicker quickeraccess access Milanoand andPitti PittiImma Immagine, to facilitatingreciprocal reciprocalpermeability permeability toand andfrom fromthe theevent eventand and facilitating of ofthe thetwo two exhibitions. Internationalization Internationalizationisisthe thewatchword watchwordfor forthis thisninth ninthedition edition of ofMipap, Mipap,which whichfocuses focusesonce onceagain againon on the search for and selection selection of international buyers who are looking for innovative products. e Middle East. products.Focus: Focus:Russia, Russia,China Chinaand andth the 5 6 MIPAP2014 MIPAP MIPAP GETS GETS THE THE STAMP OF APPROVAL FROM FROM OPERATORS OPERATORS 170 collections exhibited in the new new venue venue in in via via Gattamelata Gattamelata 77,000 ,000 operators operators in in attendance, including including 3,165 3,165 profiled profiled buyers The encouraging encouraging buyers (of (of whom whom 1,022 from abroad). The performance above all all by by the the performance of of this this edition was driven above countries Ukraine, Hungary Hungary countries of of eastern eastern Europe such as Ukraine, and also registered registered for for and Russia. Russia. Good Good performance was also northern and Switzerland. Switzerland. northern Europe, Europe, Austria, Spain and Mascheroni, Mortarotti, Mortarotti, M. M. Bardelli, Bardelli, Sorelle Depatù, Marchetti, Marchetti, Sorelle Ramonda, Ramonda, la Fayette, Depatù, Cravatterie Zanotti, Clerici. Clerici. Cravatterie Nazionali, Nazionali, Principe, Zanotti, SHOP VALLEYDEZ of of Dubai, Dubai, SHOP AT SAUCE and VALLEYDEZ ISETAN Isetan in in Austria), Austria), ISETAN WIEN WIEN CO. CO. LTD LTD (representing Isetan DONA INGLES department department DONA SANTA SANTA (Brazil), EL CORTE INGLES store (e-commerce UK), UK), WAKO WAKO store (Spain), ASOS (e-commerce department HYUNDAI DEPARTMENT DEPARTMENT department store (Japan), HYUNDAI STORE store (Lithuania), (Lithuania), STORE (Korea), (Korea), APRANGA APRANGA department store CHRISTIAN (Canada), SEARLE SEARLE CHRISTIAN BOUTIQUE LTD (Canada), (e-commerce These are are just justaa (e-commerce USA), USA), ELLà (Lebanon). These few see the the booths. booths. few of of the the buyers buyers who were eager to see MIPAP2014 7 8 MIPAP2014 MIPAP2014 th February From From23rd 23rd to to 25 25th February2013, 2013,Hall Hall3 3(Palazzo (Palazzo delle del Scintille) hosted the the first first Scintille) in in Milan’s Milan’s Piazza VI Febbraio hosted edition accessories edition of of Super, Super, the the new exhibition of accessories and organized by by andwomen’s women’s Prêt-á-Porter Prêt-à-Porter jointly organized Pitti Pitti Immagine Immagine and and Fiera Fiera Milano. “It’s and Enrico Enrico “It’ssimple”, simple”, said said Raffaello Napoleone and Pazzali, Immagine and and Pazzali, managing managing directors directors of Pitti Immagine Fiera off to to aa great great start start Fiera Milano Milano respectively: respectively: “Super got off and had imagined. imagined. andthe the results results are are even better than we had And S eptember Andthis this isis only only the the beginning: in September we edition was was not not just justaa wewill will do do even even better. better. This first edition warm-up; and are are very very warm-up; we’re we’re already already competing fiercely and proud Milano together together proudof of what what Pitti Pitti Immagine and Fiera Milano have invaluable collaboration collaboration havebeen been able able to to achieve, achieve, with the invaluable of for the the sector sector”.”. ofMilan Milan city city council: council: a real shake-up for 9 10 MIPAP2014 Innovation Innovation and and attention to products products are are in in MIPAP’s into two two MIPAP’s DNA. DNA. The The exhibition is split into areas, lifestyle and and areas, each each conveying conveying a different lifestyle aesthetic special aesthetic code: code: Iconic Iconic is dedicated to special occasion represented by by occasion wear wear and and formal wear, represented long-standing presents long-standing brands, brands, while Stream presents informal, practical wear. wear. informal, everyday and practical The introduces an an Thenew new venue venue in in Via Via Gattamelata introduces exhibition piazzas, so so exhibitionlayout layout based based on on the concept of piazzas, as encourages asto tocreate create aa dynamic dynamic atmosphere that encourages operators and mix. mix. operators to congregate and MIPAP2014 11 12 MIPAP2014 MIPAP2014 Stream Stream is is the the section for informal, informal, everyday everyday and and practical cosmopolitan practical wear, wear, for a busy and cosmopolitan lifestyle…in lifestyle…in one one word: contemporary. contemporary. An combines the the active active An approach approach to to clothing that combines attitude fundamental rules rules attitude of of sports¬wear sports¬wear to the fundamental of formalwear. of fashion fashion for for a new idea of formalwear. 13 14 MIPAP2014 Iconic Iconic stands stands for the lifestyle lifestyle linked linked to to the the classic tradition. ItIt isis aa classic idea idea of elegance and tradition. style the mainstream, mainstream, style that that draws draws inspiration from the and contemporary fashion fashion and looks looks to to the icons of contemporary promoted media, which which gain gain promoted by by leading fashion media, expression up. The The brands brands in in expression through dressing up. this MIPAP exhibitors. exhibitors. this section section are are the longstanding MIPAP MIPAP2014 15 16 MIPAP2014 MIPAP2014 KAZAKHS KAZAKHSTAN TAN The of interesting interesting Thebuyer buyer explained explained that she saw lots of proposals would have have chosen chosen proposals at at MIPAP MIPAP and, as a woman, would 60% make aa careful careful 60%of of booths, booths, but but that she tried to make selection products. selection in in order order to choose saleable products. She concentrates concentrates above above all allon onknitwear knitwearand andon onthe thequality qualit of return to to the the exhibition exhibition ofgarments. garments. She She said said she hopes to return next opportunity to to find findnew new nextyear year because because she she sees it as an opportunity fashion her offering offering fresh. fresh. fashion proposals, proposals, allowing her to keep her JAPA JAPANN Representing she mainly mainly Representing aa major major department store, she buys watches and and small small buys menswear menswear and and womenswear, watches accessories Agnona, Missoni Missoni accessories for for the the home. Cividini, Agnona, and brands sold sold in in and Malo Malo are are just just a few of the Italian brands her some exciting exciting herstore. store. Here Here at at MIPAP she found some labels, produce pashminas. pashmina. labels, several several in in particular that produce Although come here here and and Although itit wasn’t wasn’t her intention to come sign first time time at at the thefair, fair, sign new new contracts, contracts, as this is her first she come back back she said said she she would would be very happy to come to tosee see new new proposals. proposals. 17 18 MIPAP2014 LE LEBANON BANON MIPAP2014 BRA ZIL BRAZIL The met were were looking lookingfor for The two two Lebanese buyers we met Reading buyer for for Reading between between the the lines, what this buyer something their first first time time at atthe the something new. new. This was not their aaluxury you never never luxury Brazilian Brazilian store said is that you exhibition; they’ve been been coming comingfor for exhibition; in actual fact, they’ve forget plenty of of forget your your first first trip trip to MIPAP. He saw plenty eighteen delighted to to return. return. eighteen years years and are always delighted interesting including products products interesting things things at the fair, including suitable shops in in suitable for for the the kind kind of clientele that shops the special theboutique boutique he he works works for, particularly special occasion did occasion wear wear and and accessories. accessories. But he did encounter brands he he encounter one one minor minor obstacle: the brands would don’t export export to to would particularly particularly like to deal with don’t his is that that Brazil, Brazil, hiscountry. country. The The main main reason for this is UNI TED ARAB ARAB EMIRATES EMIRATES UNITED Extravagant galore are are in in Extravagant dresses dresses with appliqués galore high Emirates, especially especially highdemand demand in in the the United Arab Emirates, in revealed that that at at in Dubai. Dubai. Buyer Buyer Noor Badaro revealed MIPAP booths with with this this MIPAP she she found found a number of booths type sell in in her her typeof of garment garment which which she would like to sell boutique. shop, she she stocks stocks boutique. As As hers hers is a multibrand shop, designers regards Italy, Italy, designers from from all all over over the world: as regards she re-introduce aa sheconfirmed confirmed that that she would like to re-introduce selection current offering. offering. selectionof of Italian Italian labels labels among her current The her attention attention Thetrends trends that that particularly particularly captured her were embroidered with with were floral floral prints prints and garments embroidered jewels. MIPAP that that she she jewels. She She was was so impressed by MIPAP said every year. year. saidshe she would would like like to come twice a year every as high asaa very very conservative conservative country, imposes high import order to to protect protect import duty duty on on foreign foreign products in order its him on on itsown own domestic domestic market. market. We interviewed him Sunday second tour tour Sunday morning morning when when he came for a second of that were were not not ofMIPAP MIPAP on on aa mission mission to find clothes that too Brazil. Unlike Unlike tooheavy, heavy, as as itit is is always very hot in Brazil. the his clients clients theLebanese Lebanese buyers, buyers, he explained that his are even for for littlelittlearewilling willing to to pay pay very high prices even known top-notch, known brands, brands, as as long long as the quality is top-notch, as he stated. stated. asthat that isis what what makes makes the difference, he 19 20 MIPAP2014 MIPAP2014 www.mipap.it www.mipap.it aims aims to be the ideal platform platform for for developing for the the B2B B2B developing aa made-to-measure made-to-measure project for sector. designed for for the the web, web, sector. AA communication communication tool designed created sector operators operators created to to foster foster dialogue with the sector of by distinctly distinctly of new new international international markets. Marked by visual, language, the the visual, direct direct and and contemporary language, website host of of information information website is is aa container container offering a host on on the the fair, fair, fashion fashion and trends. www.mipap.it to the the need need to to www.mipap.it was was created in response to keep exhibition in in order orderto to keep evolving evolving and and reinventing the exhibition stay demands. stay in in step step with with new market demands. Follow us on 21 MIPAP2014 22 Damenmode Kollektionen MIPAP2014 23 24 MIPAP2014 MIPAP2014 25 ANS ANSAA LINEA IN INTIMA LINEA TIMA ANSA.ITT ANSA.I MAGLIERIA IT ITALIANA MAGLIERIA ALIANA ARENAA L’L’ AREN IL MESSAGGERO.IT MESSAGGERO.IT IL COLLEZIONI COLLEZI ONI ACCESSORI ACCESSORI MF FAS FASHION MF HION COLLEZIONI COLLEZI ONI BABY BABY MF FAS FASHION.COM MF HION.COM COLLEZIONI COLLEZI ONI DONNA DONNA MI.ANOGUIDE.IT MI.ANO GUIDE.IT COLLEZIONI COLLEZ IONI TRENDS TRENDS MILANOFINANZA.IT MILAN OFINANZA.IT CORRIERE CORRI ERE DEL DEL MEZZOGIORNO MEZZOGIORNO MIPEL MAGAZINE MIPEL MAGAZINE CORRIERE CORRI ERE DELL’UMBRIA DELL’UMBRIA MODAONLINE.IT MODA ONLINE.IT CRISALIDEPRESS.IT CRISA LIDEPRESS.IT MODEMONLINE.COM MODE MONLINE.COM CULTMAGAZINE.NET CULTM AGAZINE.NET MONDOLAVORO MON DOLAVORO ECO D DII BIELLA ECO BIELLA PAMBIANCO PAM BIANCO MAGAZINE MAGAZINE FASHION FASH ION PAMBIANCONEWS.COM PAM BIANCONEWS.COM FASHION ILLUS ILLUSTRATED FASHION TRATED PAMBIANCOTV PAMB IANCOTV FASHION ILLU ILLUSTRATED.EU FASHION STRATED.EU QNN Q FASHIONMAG.COM FASHIONMAG.COM IL SO SOLE IL LE 24 24 ORE ORE FASHIONMAGAZINE.IT FASHIONMAGA ZINE.IT STILE.IT STI LE.IT FASHIONUNITED.IT FASHIO NUNITED.IT TISCALI.IT TIS CALI.IT FOTO S SHOE FOTO HOE TWNETWORK.DE TW NETWORK.DE IL GI GIORNALE IL ORNA LE VIRGILIO.IT VIRG ILIO.IT IL GIORNALE. GIORNALE.IT IL IT WALLSTREETITALIA.IT WAL LSTREETITALIA.IT IL GIORNALE GIORNALE SICILIA IL SICILIA WWD W WD INTIMA FRAN FRANCE INTIMA CE WWD.COM WW D.COM INTIMO PIù PIù M MARE INTIMO ARE EE MOLTI MOLTI ALTRi ALTRi ... ... JOURNAL DU DU TEXTILE JOURNAL TEXTILE 26 MIPAP2014 MIPAP2014 27 C SEEI VE D YOU DA FROML rd 21 2323 21stATO L SE SEPTEMBER TTEMB RE 201 20133 MIPAP2014 28 Ufficio SALES OFFICE COME ELENA ELENA COLON COLONNA NA tel.: ph.: +39.02.4 +39.02.49976613 9976613 elena.colonna@fieramilano.it elena.colonna@fieramilano.it RITA RITA PETTAZZONI PETTAZZONI tel.: ph.: +3 +39.02.49976408 9.02.49976408 rita.pettazzoni@fieramilano.it rita.pettazzoni@fieramilano.it www.mipap.it
Similar documents
here - Mipap
ANSA ANSA.IT L’ ARENA COLLEZIONI ACCESSORI COLLEZIONI BABY COLLEZIONI DONNA COLLEZIONI TRENDS CORRIERE DEL MEZZOGIORNO CORRIERE DELL’UMBRIA CRISALIDEPRESS.IT CULTMAGAZINE.NET ECO DI BIELLA FASHION ...
More information