To become No. 1 Women Fashion Marketplace in South

Our Vision:
To become No. 1 Women Fashion Marketplace in South East Asia
Team Profile
Syed Muaz
Iza Hamid
Founder & CEO/
Developer
Founder & COO/
Marketing
Studied computer science at
UPM & USC, Los Angeles.
6 years experience in mobile
app developments services.
Built over 30 mobile apps.
2x D3 2014 Hackathon Winner
Studied Information System
Engineering at MMU, Cyberjaya.
11 years experience in blogging
(thepinkstilettos.com), with
network of bloggers and 20k
followers on instagram
Syed Taqiuddin
Designer
Studied computer animation at
MMU, Cyberjaya.
3 years experience in visual
effects/animations
Fadzarudin Shah
Anuar
Advisor/Mentor
Founder/CEO of
FashionValet.com
One of the largest
Fashion e-Commerce
site in Malaysia
Problem
Most women have too
many clothes/accesories
they don’t use anymore,
don’t know what to do or
where to sell
Current solution (garage
sales, ebay etc) can be a
hassle and takes too
much time to sell
Women also want to
shop their favorite
brands at lower price
Solution
Stylade.com - A web and mobile platform to help women buy and sell pre-loved & new fashion items
easily and safely through our end-to-end solution.
Save Time
Buyer
Protection
Curated &
Personalized
Social
Women’s Only
Niche
Delivery Notification
System
Solution Advantages
Stylade.com - A web and mobile platform to help women buy and sell pre-loved & new fashion items
easily and safely through our end-to-end solution.
Save Time
Social
It takes few simple steps and less than 30
seconds to buy and sell fashion items
User can follow other fashionistas, celebrities
and other users and user can comment/like
fashion items
Buyer Protection
Women’s Only Niche
We protect buyer from frauds/scams by making
sure buyer receive and satisfy with the item
before disburse the money to seller through our
system
It’s women fashion only as it’s the biggest
market in fashion
Curated & Personalized
Delivery Notification System
What user see on Stylade shop page is curated
and personalized for user based on user’s style
profile
We notify user through emails/push
notifications on the status of their items delivery
so they know when their item is on the way.
Market Potential
Success Model
There are over 1.5 million items sold in Poshmark and
over US$350 millions worth of listing in 2013
Market Validation
Our co-founder have sold RM17,721 worth of pre-loved
fashion items on her blog in 2013
Sizeable Market
Online commerce in Malaysia is expected at RM5.76
billion in 2015, and fashion & accessories category is the
3rd largest contributors.*
Source: Nielsen & Paypal Analysis, 2011
Competition
General platform, payment generally handled
by platform except mudah.my
Personal, payment handled between buyer
and sellers
Mobile and web, Women niche only, payment
handled by Stylade to facilitate safer transactions
Mobile only, not specific for women, payment
handled between buyer and sellers
Revenue Model
Marketplace
Fee
Boutique
Fee
*Premium
Service
15% revenue on
item sold
(Current model)
20% revenue on
item sold
35% revenue
on item sold
*Premium service is service where Stylade will take
photograph and list on behalf of the users
Milestones
CIP150
Cradle
Funded (Mid
2013)
Stylade
Website
Launched (June 16th
2014)
Stylade
Boutiques
category
to be
launched
in Jan/Feb
2015
Stylade
Premium
service to
be
launched
in May/
June 2015
Stylade
Sales/Party
Time based
event to be
launched in
Mar/Apr
2015
Stylade
iOS/
Android to
be
launched
in July
2015
Current Tractions
• Launched Stylade website (beta) on June 16th 2014
• As of Dec 17th 2014 (with just few instagram posts & FB ads):
• Total users: 2734
• Total revenues: RM9,879
• Total worth of items listed: RM134,000+
• Number of items: 564
Marketing Plans
• Stylade Launch Party @ RM50,000
• Monthly Marketing Campaigns (RM10,000/month):
• Instagram Marketing
• Sponsored blogger posts
• Facebook Marketing
• Banners/Google Adwords/Google Content Network
• Press Release/Media coverage
• Featured celebrity on Stylade
• SEO Marketing
Funding
50%
Capital Expense 10%
Marketing
RM300,000
@ 20% equity
Salaries
30%
10% Reserve
Cashflow Projection
*Please see Stylade Cash flow in excel format in separate
file
Contact
Syed Muaz | CEO
+ 6 012 215 9601
syed.muaz184
muaz@stylade.com
twitter.com/smuaz
facebook.com/smuaz