MODEFABRIEK 36 | FINAL CHECKLIST

MODEFABRIEK 36 | FINAL CHECKLIST
This upcoming Sunday and Monday - 26 & 27 January - Modefabriek will be on the agenda, with a smashing presentation
of new collections and a programme packed with interesting lectures and workshops on innovation in the fashion and
retail landscape. A checklist of all must-sees:
Next by Modefabriek
Saturday, 25 January
15.00 – 18.00 Preview Next by Modefabriek during Mercedes-Benz Fashion Week Amsterdam as part of the 10 Days
Downtown programme. Get acquainted with the up-and-coming designer labels Vonschwanenflugelpupke, Rick Lee,
Odeur, Leyre Valiente, Toos Franken, First of August, Melissa Siegrist and PCL. Location: ‘Westerliefde’ on the grounds
of the Westergasfabriek. Admission for the public: €5.00. Free of charge for invitees.
The eight selected labels will be presented at Modefabriek on the Next platform in Hall 1.
Modefabriek 36 official press meeting Exclusively for invitees!
Monday, 27 January
11.50 Minister of Foreign Trade and Development Cooperation Lilianne Ploumen will be the first speaker during the
official press meeting in the VIP and Press room at Modefabriek. As a special guest of Modefabriek and the MINT
sustainability platform, she will talk about her efforts towards creating a more sustainable clothing industry.
12.15 - 12.45 Robert Thiemann, Director of Frame Publishers and Editor-in-Chief of Frame Magazine (architecture,
interior design, art), will be sharing his inspiration for both the brick-and-mortar shop and offline shopping of tomorrow.
Next designer Odeur Robert Thiemann
Minister Ploumen
Retail Future Home
Even more eye-opening ideas on ‘The New World of Shopping’ can be found at the Retail Future Home project
initiated by Modefabriek in collaboration with STUDIO by Judith ter Haar. A list of all interactive learning sessions in the
‘We Room’:
Sunday, 26 January
11.00-13.00 Do Lecture ‘Human-Centred Fashion – A Future Conversation’
Twenty fashion professionals discuss the personal relationship between people and fashion: does a world in which
people are the focus of fashion lead to more honest business, new markets and a deeper and more loyal bond with
happier customers?
14.00-16.00 Do Lecture ‘The Future of Neighbourhood Shopping’
Twenty students and fashion professionals discuss the ideal shopping street under the direction of David Shah (trend
forecaster and owner of View Publications). More and more unique local and artisanal shops are clustering in creative
hubs. What values are important to the consumer of tomorrow? What can traditional retail learn from these new
concepts? (in English)
Monday, 27 January
11.00-13.00 Do Lecture ‘Human-Centred Fashion – A Future Conversation’ (see Sunday programme)
14.00-16.00 Talking Tables ‘The Future of Retail & Fashion’
Under the direction of Bregje Lampe (fashion journalist and fashion editor at de Volkskrant), prominent professionals
engage in a dialogue with one another and the audience on new visions of retail. Participants will include Willa
Stoutenbeek (owner of W. Green), Hans Ubbink (fashion designer), David Shah (trend forecaster and owner of
View Publications) and initiator Judith ter Haar (intuitive forecaster and owner of Jones Arnhem). Judith ter Haar will
also be launching the magazine ‘The Retail Roadmap’, a study into the future of experience concepts within retail
commissioned by CLICK NL | NEXT FASHION.
Programme of lectures for visitors to Modefabriek
Sunday, 26 January
15.00 – 16.00 ‘Future prospects and trends’ by Lieke Lamb, trend watcher and strategic consultant.
The year 2014 is the year of ‘DDD’: Durf, Duurzaam and Delen (Daring, Durability and Sharing). This is what Lieke and
Richard Lamb from the TrendWatcher agency predict. The coming period will be characterised by a ‘new realism’.
What does this mean for retailers? How can small business professionals also profit from the latest (technological)
developments? How can they hitch the new trendsetters and online influencers to their wagon and what does Buy on
the Fly entail?
16.00 – 17.00 ‘From single channel to multi-channel’ by Chantal Poiesz, eCommerce specialist.
Chantal Poiesz has 15 years of experience in establishing and further developing eCommerce within multi-channel
environments. Together with her consultancy firm What’s your Challenge, she supports companies with their eBusiness
and multi-channel issues with a strategy, workshops, projects and implementations. Chantal is also the co-founder and
owner of Your Style Lab. An online styling and personal shopping platform.
Monday, 27 January
15.00 – 16.00 ‘Introduction to brand identity and storytelling’ by No Office, design, concept and brand identity studio.
In the current market where competition is fierce, the need to stand out as a retailer or brand is vital, particularly in the
fashion world. During this workshop, we share a few examples of projects and discuss the following: We are all familiar
with the term ‘identity’, but what does it mean exactly? What is a strategy and why do you need one? What is the role
of design?
16.00 – 17.00 ‘How to reach your target group online and convert them into customers– Handy tips & tricks’ by Lonneke
Reitsma, online marketing specialist.
Lecture and workshop on how to convert your web-surfing target group into satisfied customers. SEO - Search Engine
Optimisation - affects the findability of a website or webshop by search engines at no cost.
Latest update on new labels;
Dagmar, FLACQ, Jade Twelve, Peache, Fracomina, Amatør, Front Row Society , IQ Berlin, Alice’s Pig, Jutka & Riska,
Kocca, Save the Duck, BE DUTCH, Y.A.S - Your Apparel, NOISY MAY, SELECTED HOMME, JACQUELINE DE YONG, Esprit
/ EDC by Esprit, Juli Dans Jewels, Good Genes, Momotaro, Japan Blue, Care Label, Atelier L’Armee, Benzak Denim
Developers, Supreme Being, Cast Iron, Boho London, MKT Studio, Tyoulip Sisters, Gwynedds, Paul’s Boutique, Philosophy
Blues Original, Becksöndergaard, ME&MAY, Tanya Heath Paris, Kriebel, Pele Che Coco, Cameo, Headless, Miss Green,
BSAB, Fair + Fair, Yellow 108, Effio, Ocean Republic, Van Hulley, Mevan Kaluarachchi, Hans Ubbink, Cremieux, Clarks,
Schiesser Revival, North.84, James Quator, 466/64, Undertøj, Vanguard, Primo Emporio, Josephine & Co, Stefanel,
Claudio Ferrici, I BLUES, La Fée Maraboutée, Des Petits Hauts, Cassiopée, Tee Trend - The Tees Factory, Redwing, Schott
NYC, Meltin Pot, Komono, Element, Fiver, Copa, Good Genes, Care Label and many more…
See you at Modefabriek!
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