Data Sheet

Italian fashion straight to your door
Artigiano is inspired by the catwalks of Milan, the collection
offers all the hallmarks of great Italian design but cut to flatter the
British woman. Each piece is designed by our in-house studio, the
finest yarns and materials are sourced and only a few hundred of
every design are ever made. In most cases this approach would
attract a very high ‘designer’ price tag – however Artigiano designs
are affordable and genuine value for money.
The average order value stands at £150 and these loyal buyers
return frequently to update each season’s wardrobe.
As you would expect Artigiano customer are very affluent, either
early retirees, or senior professionals aged over 60. Customers
are well established in their local communities and it is not
unknown for them to remark that they have lived in their current
house for over 20 years. They are shareholders and are keen to
keep on top of their savings and investments. As a result, they
have high levels of disposable income and aren’t fazed with
spending large amounts for quality.
Interests and hobbies lean towards the finer things in life
including fashion, the theatre and eating out. Wine, art and
literature also scored highly. They have a keen interest in current
affairs and the environment. Each year they take multiple
holidays both at home and to far away exotic destinations.
Artigiano is one of Britain’s best kept secrets, until recently this
audience has not been made available – do you want to reach
these affluent customers? Call us today on 01634 225 080 to
discuss opportunities with Artigiano further.
Customer Profile
500k
customers
Age
60+
AOV
£150
80k
online
sessions
per month
6 million
Artigiano
catalogue
mailings
per annum
AB
Customers
Ancestral Collections
Female
99%
91%
The
Artigiano
buyer opens
91% of all
direct mail
addressed
to them*
www.artigiano.co.uk
Artigiano offers its customers both an ecommerce
site and also monthly catalogue mailings, but the
brand reaches a much wider audience each with via
the 3 million catalogues inserted in leading magazine
and national press titles.
Customer who shop with Artigiano really engage with the
brand. Along with lots of feedback about the styles and quality
of the products they buy, they also love to send us pictures of
themselves wearing their Artigiano clothing. These customer
pictures are just a fraction of the ones we received as part of a
customer competition.
*Source: GB TGI 2015 Q3, Kantar Media and Royal Mail Market Reach
Bloom
The
Artigiano
buyer is
64% more
likely to
buy by post
than the UK
average*
The
Artigiano
buyer is
152% more
likely to buy
by phone
than the UK
average*
The
Artigiano
buyer is
41% more
likely to
buy in-store
than the UK
average*
The Artigiano customer responds to direct marketing,
whether it is through the post or via inserts. With a highly
disposable income this group of customers is ideal for many
types of offers and appeals:
• If you are a charity appealing for high cash donations
then this is the brand you need
• Exclusive holiday offers do well when put in front of the
Artigiano customer
• Upmarket magazine and other publishing subscription
offers recruit well from the ranks of our buyers
• Financial institutions who can offer savvy investors
something more should talk to our customers
• Home improvements, e.g. quality window replacements
or conservatories that offer a professional high end
service using skilled tradesman will find the Artigiano
customer willing to do business
• Of course any non-competing mail order company
offering exclusive quality products will find eager buyers
with Artigiano
More customer insights and contact information overleaf
Italian fashion straight to your door
Key Lifestyle Statements (with index score)*
(where average UK population score is 100)
I consult a professional financial adviser on financial matters
I look for profitable ways to invest my money
I get a good deal of pleasure from my garden
I am interested in the Arts
I tend to go for premium rather than standard services
It’s worth paying extra for quality goods
UK average index score of 100
Artigiano index score above the UK average
228
197
180
161
130
122
What our customers read*
Garden
The
INdex 2014
Volume 139,
Parts 1–12
Contact Imran Englefield on 01634 225 080 or email sales@mokrynski.co.uk
to get pricing and discuss marketing opportunities with Artigiano
*Source: GB TGI 2015 Q3, Kantar Media and Royal Mail Market Reach