CAMBER TIRE Product/Marketing Plan

CAMBERTIRE
A VISION OF THE FUTURE
Prepared by Patrick Hyland – May 17, 2013
Friday, August 23, 13
Patrick’s Test Drive
CLICK HERE TO VIEW ON YOUTUBE
Friday, August 23, 13
Camber Technology Explained
 The Camber Tire features an asymmetric
design with the outside of the tire having a
higher sidewall than the inside. This enables
the user to add negative camber to the axles
in order to increase stability and cornering
grip, while maintaining a consistent footprint.
This results in:
Smoother Ride
Greater Cornering Force (Lateral Trac
Less Heat Build up
Less Scrub – Longer Wear
Improved Fuel Economy
Enhanced Acceleration/Braking
Friday, August 23, 13
Benefits (Observed)
Quiet
Reduced Harshness
Improved Tread Wear
Reduced Heat Build-up
Increased Tread Width
More Predicable Steering Response
Improved Handling, Braking, High Speed
Stability
 Reduced Roll-over Risk
 Lower Rolling Resistance
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Friday, August 23, 13
 JAY LENO CAMBERTIRE VIDEO
Click to view Video
Friday, August 23, 13
Racing Results
 SCCA Pikes Peak National Race - August 2011
 1rst Race Camber Tire used in – using 2 degree cambertire
 Coys Custom Wheel & Tire Subaru Impreza SCCA car
 1st Place FINISH
Friday, August 23, 13
Magazine Test Results
 Automobile Magazine
 Named Camber Tire one of “Ten Most Significant Technologies”
 Comparison test vs. ADVAN A13 (OEM Lancer Evolution)
 Results confirm Cambertires do provide measurable advantages
over conventional rubber designs
 Shortened Stopping Distance by 11 feet
 Increased Cornering Grip by over 4%
 Steering and Feedback “clear and concise” on Cambertires
 “Even more amazing” was on-road performance, “traversing
pavement imperfections with … much less trauma transmitted
through the car’s chasis”.
Friday, August 23, 13
Magazine Test Results
 Autoweek - “We briefly tested a set with two degrees of camber on a
Mitsubishi Evolution and came away impressed. The ride was quiet
and comfortable over rutted roads, but the tires still returned the
incredible steering response and corning grip we expect of an Evo.”
John Wong, Associate Editor
 Automobile Magazine and New York Times “Now that we have
enjoyed a few miles over the road on these tires and had a chance to
conduct two performance tests, we are more convinced that these
tires are worthy of our acclaim.” Don Sherman
Friday, August 23, 13
Automotive Journalist Testing of
Cambertire
Matt Farah
-Owner and Host of www.thesmokingtire.com
-Co-host with Adam Carolla on "The Car Show"
Speed TV 2011. Similar to Top Gear, mixing car
reviews, tests and humor.
See Matt’s Video and Review
of the Cambertire by
Clicking HERE
Friday, August 23, 13
Pro Driver Test Results
“With the Optima Cambertire you get all the
advantages of camber without introducing any of
the negatives. I believe that commercializing this
technology not only will yield an improvement in
performance capabilities for motor sports, as well
as a revolution in the passenger tire business, but
also merits humanitarian purpose because tires
that last longer are better for the environment and
tires that are safer are better for everyone.”
Thomas E. Sneva - winner of 13 Indy car openwheel races, including the Indy 500 and
Member of the Motorsports Hall of Fame
Friday, August 23, 13
Potential Positioning
 Because Cambertire
 Improved Ride
Comfort
 Better Performance
 Longer Treadwear
 Greater Safety
Friday, August 23, 13
CB
Mi
Price
has significant
performance
advantages over
established tires, it can
command a higher
price than most
GY
BS
Performance
Product Development by Category
Car Tire
Friday, August 23, 13
Enthusiast
(Porsche
Light Truck/
SUV
OEM Testing
DOT Race
Tire
SCCA
ATV Tire
OEM Opt.
Fitment (ex.
Luxury UHPT
Fitment
OEM EV/
Green Car
OTR/TBR/
Specialty
OEM - SUV
Testing
Baja 1000 Pre Runner
OEM Fitments
Sales to
Racing/
Current Sizes
Camber
Angle
2 Degree
Available
Sizes
245/45R17
Target Applications
2 Degree
245/40R18
OEM and Replacement
3 Degree
265/35R18
DOT- Approved Race Tire
4 Degree
265/35R18
Racing/Drifting – Track &
Road
2 Degree
Friday, August 23, 13
OEM and Replacement
3 Degree
4 Degree
OEM Testing of Cambertire
OEM Testing of Camber Tire – Feb 2013
Click Here to View Video
– Camber Explained
Friday, August 23, 13
OEM Testing of Cambertire
OEM Test/Demonstration of Camber Tire –
Feb 2013 (Click here to play video)
Friday, August 23, 13
OEM Testing of Cambertire
OEM Testing of Cambertire – Feb 2013
Results/Observations - Control Tire (0 degree) vs. 2 degree
Camber Tire
 Handling –2 degree Cambertire was easier to maintain at
the limit in lateral traction .
 NVH - All OEM engineers agreed that the 2 degree tire
had a remarkably smooth and quiet ride (actually
“unbelievable” was the word heard more than anything
else), even over their rough surface road (including
railroad tracks, off-kilter manhole covers, speed bumps
etc.)
 All remarked at the ease of turn-in and that the tires were
Friday, August 23, 13
OEM Testing of Cambertire
Demonstration of 3 and 4 degree tires on drift cars. In autocross-style
course, drifting and on the rough surface simulation road. All were
impressed with the unparalleled shock absorption the tires exhibited,
the incredible control, sharp cornering and predictability.
The drift drivers were simply amazed at the performance of the tires. The
owner of the company, Dan, commented that while he has been
drifting for many years, he has never been able to drift past third gear,
but he had no problem doing so up and through 4th gear in either car.
He said it is incredibly smooth when going into a drift and incredibly
easy to control.
The extreme durability the tires was evident as the tires looked great
after a full day of drifting.
One driver commented that “now having drifted on the Cambertires, they
would not want to drift on anything else.”
The OEM engineers were all impressed with the performance of the 3
Friday, August 23, 13
OEM Testing of Cambertire
OEM found the results of the first test
promising. They will now conduct additional
testing on their own test fleet of vehicles for
potential fitment in their product line. They have
already identified specific vehicle fitments that
they would target for fitment. Cambertire will
collaborate with OEM on further testing.
Friday, August 23, 13
Opportunities for Tire Manufacturer
 License Camber Tire Technology for
One or More Product Categories
 Gain 1rst Mover Advantage Among Major
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Friday, August 23, 13
Tire Manufacturers
Lock in Low Percentage Licensing Fee
Negotiate Short to Long Term Exclusivity
for one or more product categories
utilizing Camber Tire.
Ability to lock in OEM and replacement
market exclusivity
DIFFERENTIATE PRODUCT LINE AND
OUT-PERFORM COMPETITORS
Opportunities - OEM Vehicle Manufacturer
 License Cambertire Technology for
One or More Vehicle Categories
 Gain 1st Mover Advantage Among Major
OEMs
 Lock in Low Percentage Licensing Fee
 Negotiate Short to Long Term Exclusivity
for OEM fitment of one or product
category utilizing Camber Tire.
 DIFFERENTIATE PRODUCT LINE AND
OUT-PERFORM COMPETITORS
Friday, August 23, 13
CAMBERTIRE
Contact:
Patrick Hyland
CAMBERTIRE
15338 Central Ave.
Chino, CA 91710
714-343-8789
phyland@cambertire.com
Friday, August 23, 13