THE RED NOTE - Red Lion Films

Color #e62e25 contains mainly RED color. #e62e25
hex color red value is 230, green value is 46
and the blue value of its RGB is 37. Cylindricalcoordinate representations (also known as HSL) of
color #e62e25 hue: 0.01 , saturation: 0.79 and the
lightness value
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The Lion ( Panther leo ), also known as the African
lion, is one of the five big cats in the genus
Panthera and a member of the family Felidae.
Although often called the King of the Jungle,
African lions are not generally found in the
rainforest.
Repeat an action, event, or other thing that occurs
or is done again.
Think about the word origin tree
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DIN CONDENSED BOLD
BEBAS NEUE
BREAK
REPEAT
Hi I’m Pankaj S. Sharma and I’m an entrepreneur, manager
and sometimes the Creative guy.
I believe that “Too much Analysis Leads to Paralysis”.
Entrepreneurship is a game of ideas, and if you think
your idea can fill in any gap, go ahead. And if you think, it
doesn’t have a space, then go and create one.
Red Lion Films is a company that was born out of an idea.
We’re here to tell you that when it comes to advertising,
there are no good rules, just good ideas and the right ones
will click.
Pankaj S Sharma
(Founder)
THE WHY AND
HOW
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DESIGN
BRANDING
PUBLICATION
MARKETING MOVEMENTS
ILLUSTRATIONS
PHOTOSHOOTS
CORPORATE FILMS
Creative INSTALLATIONS
RETAIL & EXHIBITION
WEB DEVELOPEMENT
WEB PUBLISHING
DIGITAL MARKETING
APPROACH
TO DESIGN
Our Philosophy
08-09
Why We do it?
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BRANDING
LIPL Case study
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Project
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Approach & Execution
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Creating the Language
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PUBLICATION
+
EXECUTION
Deliverables
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Taking the Stage
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DIGITAL
INTERACTION
Introduction to
Digital Interaction
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The Light Case study
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The Process justifies the final result.
To understand the Result we must follow the process.
Hence the ‘Why’ comes before the ‘How’
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We collect all the fun stuff from the exploration, bring it to the
table. Cut out whatever is unnecessary and
make a prototype.
Now the fun part, we break it. We let our Prototype face the odds
and Salvage whatever is left. This gives us a critical understanding of
what is working and what isn’t.
Now we come back to the drawing board and start the process
over. It is a system of Gradual refinement which ends when the
satisfactory results are met.
Cool is conservative.
Fear dressed in Black
Free yourself from limits of
This sort.
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Plato says everything has already been designed and
those who paint or write try to imitate that image
which appears to them.
That process of trying to be as close to the perfect
image is called designing.
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We make Brands from the Ground up.
We design all those good looking Juicy Merchandise
We make your presence felt on Google and Facebook
We tell stories and films is how we narrate
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IS IT A DISTINGUISHING MARK?
A MARK OF QUALITY?
A STANDARD?
OR AS MANY PEOPLE SIMPLY
PUT IT, ‘A LOGO’.
What exactly is a good brand?
Is it a distinguishing mark? A Mark of quality? A standard?
Or as many people simply put it, ‘a Logo’.
Branding is more than that. A while a logo or logotype
servers as a mark of unique distinguished, the ‘brand
identity’ goes a step further to incorporate a language, giving
a sense of consistency and function to the entire hierarchy
of the target company.
And finally the Brand itself, is the experience and the
promise a company provides. It is everything, from the
coffee mug on an employees desk to the smile on a satisfied
customer’s face.
The brand becomes the face, thought and voice of the
company.
The Project
Brand identity created for LIPL.
Uses the concept of strength, integrity
and connectivity.
Represents an abstract diamond shape.
For the sake of an illustrated understanding of Branding,
We’ll briefly go over one of our recent branding projects, we
did for a client. The process goes through our understanding,
approach and execution of the brief.
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The references and visual ideation that was used as the conceptual base for the LIPL Identity.
The Client
LIPL is an infrastructure company which focuses on the
corporate and retail development.
They wanted a very upmarket and corporate identity for their
new company, which projected Modernism, Quality, Perfection
and Sustainability.
The Approach and Execution
Everything in construction is about interconnecting, joining
and then building over it. We wanted these properties to be
integrated into all the aspects of the LIPL brand.
Weather its Building projects or how the company handles
clients, the uniform code of conduct and language is to be
maintained.
We experimented with lines of construction and perspective
lines...
We also went into the building silhouette cliches. But finally
fixating on a closed form that resembled a diamond or a
stone
Now why a Diamond, of all things?
A diamond is the a symbol of perfection. A finely cut
diamond is craftsmanship to behold.
The treatment of the shape is such that it dosnt get confused
with a fashion or jewelery brand, the stroke treatment
is uniform, bold and complemented with a Sans Serif
combination that gives it a clean and corporate look and feel.
The flat representation of the shape also makes it look
an interconnected network, which makes the logo even
stronger.
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From the top left: Primary colors
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Pantone P 118-4C
Pantone P 45-8C
Pantone P 109-7C
Top: Base colors
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GOOD Branding is like
a good story.
Creating the Language
A good story has a solid plot, but without the characters, the
drama and the skillful writing its not complete.
Branding like a good story does not end with the logo. To make
a good Brand, you need the characters or the Brand Language,
and the ‘skillful writing’ or the Brand execution and marketing to
tie it all up together.
To make an effective Brand Language for LIPL, the continuity
of the Brand language needed to be impeccable and needed to
complement fundamentals of the logo.
Building on the shape of the logo, the brand language projected
as a wide net of inter-connectivity. Projecting growth in all
directions, as well as interconnectivity and a point of origin.
But a good Brand language and logo does not complete
branding, it needs to extend into the code of conduct and at all
levels of the company.
It needs to reach out to the consumers.
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The Misra Group of Companies
Corporate Group
About That Film (ATF)
Blogsite
Kolkata Scaffolding
Construction Material Suppliers
LIPL
Real Estate & Construction
Karma Meter
Services
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THE BRANDING HIGHLIGHTS
THE PRODUCT AND THE
PRODUCT JUSTIFIES THE
BRAND.
The Deliverables
Dosnt matter if you have the best logo in the world,
if your car dont run, your branding donsnt work.
The standard of a brand is reflected in the product.
The Branding highlights the product and the product
justifies the brand.
We strive to make the deliverables on par with the
values of the brand.
And a well designed, finely printed and superbly
scripted product is a literal representation of a
company.
And of course everybody has their individual
needs.
A flat visual identity might not always be the
best way to represent your brand, not saying
that a identity is not required, but there are a lot
of Graphic elements that push the idea a step
forward.
Lets say, you are selling some artifacts or
something like ornaments and jewelery, so along
with the logo, the brand language might include
some illustrations and pattern design, that can be
used as a set standard.
An intricate illustration for the Packaging
of Tibet Bells (Corporate Gift)
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Now is it enough to
simply put
your brand out there.
We go the extra step
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Taking the Stage
Now is it enough to simply put your brand out there.
We go the extra step, from the exhibition to the
optimization of your website.
We aim to set your brand on the right path, getting what
you want to the audiences.
Some of the services we offer in :
Design
Branding
Publication
Marketing movements
Illustrations
Photoshoots
Corporate films
Creative Installations
Retail & exhibition
Web development
Web publishing
Digital marketing
a
Exhibition &
Retail Design
For Imperial
Tubes.
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Understand the Supernatural.
Decode the Encoded.
Discover a side of yourself you
never knew existed.
Our execution goes beyond just the logos and Prints.
We specialize in custom photoshoots for Clients.
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DIL
ALL WE CARE
DIL SE
ALL WE WANT
DIL SE
ALL WE DRIVE
DIL SE
DIL SE INDIAN
DUM SE DIESEL
Maruti Suzuki - Case Study and Campaign
Maruti Suzuki India approached us with making a campaign for
selling their Diesel cars in West Bengal, in the light of rising
Diesel prices and the cost of owning and maintaining a diesel
car.
Now Maruti has always had a safe, yet powerful way of
expressing themselves, they primarily had a very Family and
Economy oriented image to their brand.
But we decided on an approach which was a bit muscular and
had a gutsy feeling about it...
We designed two specific campaigns, one called
‘The 3D - The Deal, Drive and Diesel’
This campaign projected a rough and tough image, as diesel
itself has a very masculine and coarse nature. The campaign was
projected as a deal and a challenge, Giving offers in the form of
Challenges“Drive 20,000kms in the first year & get a free service Are you up to the Real D Challenge?”
The second campaign had a more subtle but Patriotic
approach to it. It emphasized on making one feel
proud to be an Indian.
Kind of like how the Indian Army projects itself as a
righteous and unshakable force.
The Campaign - “Dil Se Indian, Dum Se Diesel”
Reminded us how we are loving and caring on the
inside, rough and righteous on the outside.
Publication and Ads
We also worked on several publication items for
Maruti.
Including ads for their Swift and Ciaz line of cars.
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Now is it enough to simply put
your brand out there.
We go the extra step
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Srei BNP Paribas - Pavilion Design
Srei BNP Paribas approach us with designing a pavilion for
their stall at the Conmac 2015 in Guwahati, India.
We had to design not only the look and feel of the stall
but also the entire planning for the crowd movement as
well as the deliverables and collaterals related to the brand
like Brochures, Flexes, merchandise etc
The final designs featured both a semi-roof as well as an
open air option.
Detailed look at the Pavilion design for
Srei Bnp Paribas
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If dosnt even have to look good,
It has to fucntion like a charm.
Thats what our goal is when making
website and apps.
Although a part of the branding
process, this is a tool that we
do use quite often to build the
groundwork for building a brand
language for the brand in question.
This is a neat instrument to have in
your arsenal, especially in today’s
world of cutthroat competition
where we would like to make the
optimal use of Internet resources
and other digital data that can
improve the market and image of
the brand.
The use of tools like the Search
Engine Optimization helps improve
our clients website traffic and how
often they get featured in search
engine searches. We also help
promote a brand through social
media marketing and provide sound
website solutions for a better
response toward the clients brand.
Digital marketing compromises of:
Search engine Optimization
Social Media Marketing
Online reputation management
Search Engine marketing
Pay Per Click Marketing
While Online Content
Development comprises of:
Website Development
App development
Online Experience walkthrough
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THE LIGHT ARISE! AWAKE! AND STOP
NOT UNTIL THE GOAL IS REACHED.
The Light - A case study
In order to celebrate the 150th Birth Anniversary
of Swami Vivekananda in the year 2013, M/s
Tricolour Productions Pvt Ltd, has made a feature
film named “The Light Swami Vivekananda” to
be screened throughout India including Odisha.
Tricolour productions believe in the entertainment
that initiates peace and cultural affiliation among
the nations in the world. Focus on the promotion of
Indian culture to the world through films is always our
priority. The feature film was produced as a bilingual
with Bengali & Hindi versions. Apart from these
languages it good in other major regional languages like
English,Gujarati,Marathi,Bhojpuri,Nepali and Punjabi.
The film portrays the life history of Swami Vivekananda
with some told and untold stories in his journey in
search of god. The film shows the transformation of
the young restless child to a matured individual who
sacrificed the worldly Pleasures for the sake of god.
Simultaneously, the film also highlights his travel across
the world showcasing the rich spiritual heritage of India.
The famous speech of swami Vivekananda at the world
religion council at Chicago has also been highlighted in
this biopic. The film concludes with Swami Vivekananda
discussing the foundation of “Ramakrishna Math” and
his subsequent submission to mahasamadhi.
Our objective for being one of the leading Digital
Marketing Agency is to showcase & create awareness
about the teachings of Swami Vivekananda, globally so
that in future his teachings could also guide humanity
towards the path of peace. Our Social Media Marketing
& Online Marketing Plan has been set to target mass
audience across the globe to generate mass traffic
towards its website, social media platforms such as
Facebook, Twitter, Google Plus, Tumblr, Pinterest,
Flickr, YouTube, Vimeo and more.
dIGITAL mARKETING
Strategies focused on increasing the reach
and visibility of a brand.
Website Design - Jaya Misra
Website Design + Branding - About that Film
We designed a custom website for Fashion Designer Jaya Misra.
The look and feel of the website catered to a ‘chic’ but Indian
trend and gave a mood of being both traditional and trendy
We designed the custom website and layouts for About that Film.
A film review and viagra magazine, focusing on Holly, Bolly and
even Tolly.
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Website Design - Baat Chiit with Bodhy
Website Design + Publication - The Atha Group
Baat Chiit with Bodhy is a custom template website that we Designed
for Bodhy Roy. He is a living inspiration and educator. He delivers talks
on Success, entrepreneurship and the secrets of life.
Along with a revamped look for the Atha Groups Publication, we also updated
their aging website to the corporate standard. The clean layout mixed with the
dynamic images make it not only look good but be functional as well.
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connect@redlionfilms.com
+91 (33) 4000 7575
56E, Hemanta Basu Sarani, Stephen House, 6th Floor,
Suite no. 101, Kolkata - 700001
RED LION FILMS