collaborating for conservation corporate engagement

COLLABORATING FOR CONSERVATION
CORPORATE ENGAGEMENT
WCS1055 1
2/2/12 3:10 PM
The Wildlife Conservation Society
saves wildlife and wild places worldwide.
We do so through science, global
conservation, education, and
the management of the world’s largest
system of urban wildlife parks, led by
the flagship Bronx Zoo. Together these
activities change attitudes toward nature
and help people imagine wildlife and
humans living in harmony. WCS is
committed to this mission because it is
essential to the integrity of life on Earth.
[ COVER ] A guanaco herd on
the Patagonian steppe.
[ RIGHT ] Steeple Jason Island,
owned and maintained by
WCS off the coast of Argentina,
hosts the world’s largest
black-browed albatross colony.
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2/2/12 3:10 PM
Near the southern tip of Chile, a global company and a
conservation organization are saving wildlife. There, an extraordinary
wild landscape has been conserved through a partnership between
Goldman, Sachs & Co. and WCS. Together, we have secured the
Karukinka reserve, a 1,200-square-mile protected area on the island
of Tierra del Fuego. The reserve includes the world’s southernmost
old-growth forest. It is a rare ecosystem where three different wetland
systems come together with unique species such as magellanic
woodpeckers and guanacos. Goldman Sachs has established an
endowment to ensure continued stewardship of the reserve. Such
cooperation between businesses and conservation organizations
is vital, as we strive to protect wildlife and wild places from everincreasing threats.
With leadership and results dating back to 1895, WCS has evolved
into the world’s most comprehensive wildlife conservation organization.
Our conservationists and wildlife veterinarians are on the ground in
more than 60 countries, in many cases for decades. Our five wildlife
parks in New York City reach more than 4 million visitors, 3,000
teachers, and 100,000 students each year. From Southeast Asia to
Central Africa, we conduct cutting-edge disease investigations and
work to prevent the transmission of pathogens between wildlife,
livestock, and humans. The additive strength derived from our parks,
our field conservation work, and our global health network is
unparalleled. With our Bronx Zoo headquarters in New York City,
WCS is well positioned to engage with companies whose products,
values, and operations align with science-based conservation goals.
WCS is proud of our corporate relationships. They come in different
forms: strategic philanthropy, marketing and sponsorship, and operational engagement. Such collaborations have helped us achieve real
results, such as securing the southern hemisphere’s largest beech forests;
protecting nearly one-third of all tropical coral species threatened
with extinction; and creating alternative livelihoods that supplant the
incentive to poach elephants, gorillas, and lions in sub-Saharan Africa.
We look forward to working with your company to save wildlife
and wild places. Together, we can improve the state of the Earth for
future generations.
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2/2/12 3:10 PM
CORPORATE PHILANTHROPY
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CORPORATE
OUR
PARKS
Central Park Zoo, Prospect Park Zoo, Queens Zoo, and
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of channels
that include
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and action
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outreach,
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in-park presence,
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to conservation.
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websites,
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species and interactive exhibits spread over 308.5 acres,
our parks serve as an informal science classroom for
visitors and students.
[ LEFT ] Teen docents supported by National Grid help visitors to
WCS’s New York Aquarium learn about their local seascape.
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National Grid, an international energy delivery
company, supplies electricity and natural gas to
customers in Massachusetts, New Hampshire,
New York, and Rhode Island. Serving millions
of customers in New York and New England,
National Grid is committed to giving back to the
community and to preserving the environment.
By supporting WCS science-focused educational
programs at the New York Aquarium, Queens Zoo,
and Prospect Park Zoo, National Grid addresses
both of those priorities. This collaboration is
a part of National Grid’s Engineering Our Future
Initiative to encourage young people to study
science, technology, engineering, and math.
National Grid is committed to supporting
initiatives that inspire youth to pursue
science, technology, engineering, and
math skills in the communities we're proud
to serve. WCS’s unique math and science
programs engage students in an interesting,
fun way. This partnership directly supports
National Grid’s Engineering Our Future
Initiative, giving students the opportunity
to choose engineering as a career choice.
3
W I L D L I F E C O N S E R VAT I O N S O C I E T Y
PHILANTHROPY HAS
EVOLVED TO BECOME MORE STRATEGIC,
WCS’s four zoos and aquarium comprise the world’s
EFFECTIVE,
ANDof wildlife
CONNECTED
TO A
largest
urban complex
parks. Our cutting-edge
exhibits attract people
in the millions to the Bronx Zoo,
COMPANY’S
VALUES.
— Ken Daly, National Grid President for New York
2/2/12 3:10 PM
[ OPPOSITE ] Volunteers
participate in clean-up
activities in the Bronx
River along WCS’s
Mitsubishi Riverwalk.
W I L D L I F E C O N S E R VAT I O N S O C I E T Y
4
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National Grid’s multi-year commitment will
support the docent program at the New York
Aquarium and the Conservation Math presented
by National Grid program at the Aquarium, Queens
Zoo, and Prospect Park Zoo. The docent program
helps New York City youth learn important
natural science and ecological principles.
It develops positive attitudes toward wildlife
while promoting environmental awareness
among aquarium visitors. Conservation Math
lessons incorporate literacy and math skills,
using animals to teach biology and help students
understand the importance of conserving
natural resources.
For almost two decades before the International
Whaling Commission’s moratorium on whaling
in 1986, WCS was already at work in coastal
Patagonia, conducting research on, and
protecting, the southern right whale. Over the
ensuing decades, WCS has made important
wildlife discoveries and helped create protected areas along the Argentine coast. This
resonated with the mission of the Mitsubishi
Corporation Foundation for the Americas to
preserve the global environment and pursue
sustainable development.
Mitsubishi decided to support WCS’s work on
the Patagonia coast with a multi-year grant that
allowed us to take on the management of two
new marine protected areas and the protection
of the largest parrot colony in the world. This
support was instrumental in the creation of the
Golfo San Jorge Marine Park, home to some of
the region’s rarest and endangered seabirds and
Patagonia’s only breeding colony of southern
giant petrels.
The foundation also supported an effort
to protect and make accessible a portion of
the Bronx River in New York City through the
creation of the Mitsubishi Riverwalk, adjacent
to WCS’s Bronx Zoo.
Mitsubishi has enabled WCS to improve
ecosystem management in the biologically
diverse coastal regions of Argentina and has
contributed to the recovery of marine birds and
mammals. Further, it has helped revitalize the
Bronx while fulfilling Mitsubishi’s commitment
to support local communities working toward
conservation solutions.
As a company that has long
recognized the importance
of preserving the natural
environment, we are very proud
to have supported research by
WCS that is helping to protect
the Patagonian landscapes
and seascapes and the
rich biodiversity that exists
within them.
— Seiei Ono, President and CEO of Mitsubishi
International Corporation and President of
the Mitsubishi Corporation Foundation for
the Americas
2/2/12 1:03 PM
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1/17/12 4:18 PM
ALIGNING CONSERVATION
AND BUSINESS SOLUTIONS
A humpback whale breaches
in the Gulf of Guinea on the
western coast of Central Africa.
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2/2/12 3:10 PM
At WCS, we leverage scientific knowledge, field-based
experience, and strong local relationships to help companies
understand and mitigate their impacts on biodiversity and
the environment. A range of companies have joined with
WCS to address operational issues, leading to improved
conservation outcomes. For example, we have worked
with mining companies to define best practices and to
design tools for biodiversity-sensitive resource extraction.
We have worked with energy companies to design strategies
that support wildlife and improve livelihoods for some of
the world’s poorest communities. We work with companies
to develop approaches that help species, systems, and
communities thrive.
These collaborations achieve much more than simply
helping a company to become ecologically responsible. In
landscapes and seascapes across the globe, they deliver
practical business solutions that also contribute
to conservation.
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The Gulf of Guinea, off the coast of West Africa, is in one
of the world’s most active oil exploration and production
(E&P) regions, generating more than 6 percent of Earth’s
oil. The area is also home to productive ecosystems and
rich marine biodiversity, including resident and migratory
marine mammals and turtles. Many of these marine species are endangered or threatened. Some are endemic to
the Gulf of Guinea and found nowhere else in the world.
Whales make long-distance migrations to these coastal
and offshore waters, while dolphins use particular coastal
habitats year-round. Female marine turtles depend on the
region’s beaches for nesting and nearshore waters for
feeding and resting before returning to the beach to lay
more eggs.
Offshore E&P activities, along with the development of
onshore facilities supporting them, have the potential to
impact these species and their habitats. Industry operators
are required to develop and implement plans to mitigate
such impacts. Some companies take further steps to
protect species and their habitats, particularly when there
are endangered species or sensitive habitat concerns.
Angola LNG (ALNG) is a project developed jointly by
Sonangol, the national oil company of Angola, Chevron,
and other shareholders BP, ENI, and Total, to liquefy
and export natural gas from the offshore oil fields, as a
commercial alternative to the flaring or reinjection of gas
associated with oil production. As a part of the implementation of its Biodiversity Action Plan, ALNG asked WCS to
assist in its development of a better understanding of the
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W I L D L I F E C O N S E R VAT I O N S O C I E T Y
PRAGMATIC RELATIONSHIPS WITH
THE BUSINESS COMMUNITY ARE
ESSENTIAL TO PROTECT WILDLIFE
AND WILD PLACES.
2/2/12 3:10 PM
[ OPPOSITE ] An olive ridley sea
turtle laying her eggs on the
shores of Mayumba National
Park, Gabon. She was later
fitted with a satellite tag that
showed her movement south
into the waters off Angola.
presence of marine species in the project
area, as well as the identification of potential
programs to protect key species and the habitats that might be affected by the construction
and operation of the project. WCS brought
to the collaboration a history of working on
conservation issues in the region, along with
important expertise in conservation science,
training, and education.
WCS applied its unique regional and speciesrelated expertise to develop high-quality
scientific information on key marine species,
to identify important habitats, and where appropriate, to jointly implement protective solutions.
WCS provided both baseline and in-depth
information about whales, dolphins, West
African manatees, sea turtles, and the potential risks and impacts they face. Additionally,
ALNG worked with WCS on recommendations
for conservation actions, mitigation of threats,
and longer-term monitoring initiatives for these
iconic species in this area of northern Angola.
W I L D L I F E C O N S E R VAT I O N S O C I E T Y
8
Our mission to save the world’s biodiversity
and educate the next generation of
conservationists cannot be accomplished
in isolation. Collaboration with the private
sector is critical. Through tailored, pragmatic
partnerships, we can accomplish both
conservation and business goals.
— WCS Exec. V.P. for Global Resources Bertina Ceccarelli
WCS surveyed the ocean-facing beaches
of Angola’s Sereia Peninsula (near the mouth
of the Congo River), producing a better understanding of the overall use of the area by
marine turtles. It found leatherback, olive
ridley, and green turtles using these beaches
and coastal waters. In collaboration with ALNG,
WCS staff designed a community-based
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monitoring and conservation program focused
on the physical safeguarding of sea turtles and
their nests, as well as education of the local
community about the importance of preserving
the marine turtle population. WCS staff ran
the Project Sereia Turtle Management Program
during the first two years of the project, after
which ALNG staff took responsibility for the
program and continue to manage it today. The
turtle management program has successfully
reduced the threat of predation and poaching
to three species of marine turtles on the
Sereia Peninsula.
The collaboration between WCS and ALNG
has achieved important goals for both organizations. For ALNG, it has provided valuable
information based on which the company has
developed and implemented important additional
practices that are protective of biodiversity.
ALNG has encouraged the national government
to designate the area across the Sereia Peninsula
as a nature preserve to prevent additional
impacts to biodiversity in the area as the
population of the nearby city of Soyo grows.
WCS is continuing to work in the Gulf of Guinea
by collaborating on a new project with Chevron
and its partners aimed at better understanding
the presence, abundance and behaviors of
whales in an area where there are offshore
operations. Information resulting from this
work will contribute to WCS’s long-term whale
conservation efforts.
For WCS, working with Chevron and ALNG
provides the opportunity to have physical access
to areas that might otherwise be difficult to
reach and to collaborate with industry on ways
to protect marine animals. Through this joint
effort, both organizations can take pride in
their work to advance conservation science
and contribute to broader regional conservation
of these species.
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2/2/12 3:10 PM
MARKETING AND SPONSORSHIP OPPORTUNITIES
A sea lion shows its artistic
side during animal enrichment
activities sponsored by
Benjamin Moore at the
Prospect Park Zoo.
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1/17/12 4:34 PM
WCS STANDS ALONE AMONG CONSERVATION ORGANIZATIONS: WE LEAD A
ROBUST GLOBAL CONSERVATION PROGRAM AND THE WORLD’S LARGEST
NETWORK OF URBAN WILDLIFE PARKS.
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direct marketing mechanisms reaching more than half
a million consumers, we have a far-reaching digital
program delivering messages efficiently across the globe.
In addition to offering park-based event and exhibit
sponsorship opportunities, WCS works with global
companies to develop a range of marketing opportunities.
Conservation and the environment are important to consumers. Throughout our network, we can help companies
present conservation-themed products and services to
a dedicated constituency. Our partnerships reflect our
mission and values and are selected for their alignment
with our conservation goals.
11
W I L D L I F E C O N S E R VAT I O N S O C I E T Y
Our work around the world has resulted in visibility
internationally and in the United States. We have a unique
global wildlife health capability that serves both wildlife
conservation and human public health. In a recent survey,
WCS was ranked among the top 100 Nonprofit Brands
in the USA. Another large-scale survey by the consulting
firm Insights confirmed the power of the WCS brand as an
authoritative, trusted voice on conservation. In the dozens
of countries in which we work, our voice is equally trusted
and often more powerful in delivering science-based conservation outcomes.
Each year, WCS's New York City wildlife parks attract
more than 4 million visitors, most from the greater New
York region. Overall media coverage is impressive. In
2010, broadcast earned media was valued at $11.1 million,
reaching more than 246 million viewers. CNN, Fox News,
ABC, CBS, NBC, National Geographic Channel, Discovery
Channel, National Public Radio, and many other networks
regularly feature stories about WCS. Print media coverage
reaches a total of 259 million while online media have
recorded close to 30 billion hits in one year. Together,
print and online exposure was valued at nearly $20 million
in 2010. The New York Times, Wall Street Journal, New
York Daily News, USA Today, Washington Post, National
Geographic magazine, and dozens of other major publications frequently run articles about our work abroad and
in our parks.
Further, we are developing strong social media communication
channels. With well-coordinated websites and several
2/2/12 1:03 PM
Corporate Membership and
Employee Engagement
Our Corporate Membership Program provides
a way for companies to support WCS's conservation and education mission while giving their
employees access to our zoos and aquarium.
Membership benefits include free admission
to our parks on designated dates and discounted
access to our event and catering facilities.
Additionally, volunteer opportunities are
developed to allow member employees to
engage directly in conservation activities.
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2/2/12 4:12 PM
In 2005, Fisher-Price was on the hunt for
partners who could help provide surprising
and delightful play solutions and services for
families with young children when they least
expect it but most need it. Zoos – including
WCS's – were identified as perfect strategic
partners, allowing Fisher-Price to market
its brand in unique ways to families of
young children.
At WCS, the partnership was brought to life
through various touch points at the Bronx Zoo,
including the sponsorship of Grizzly Goodies
Corner, a kid-friendly picnic and dining area
adjacent to the grizzly bear exhibit, and the
Little People Discovery Stage. In addition to
supporting these permanent features, Fisher-Price
also hosts special play events and character
appearances at the Bronx Zoo. The partnership
expanded in 2011 to include support for the
WCS Run for the Wild, a 5-kilometer run/walk
through the Bronx Zoo and New York Aquarium
that has attracted over 8,500 participants. The
partners continue to work together to immerse
consumers in the magic of childhood at every
possible opportunity.
[ OPPOSITE ] Children enjoy a
special day of play sponsored
by Fisher Price at WCS’s
Bronx Zoo.
[ INSET ] Benjamin Moore and
Fisher Price are two of many
corporate sponsors for WCS’s
annual Run for the Wild.
The diversity of species and their success on
this planet is essential to humankind’s survival.
Benjamin Moore believes everyone has a
responsibility to be a thoughtful steward of
animals and their habitats. We support WCS
in its wildlife conservation efforts, its pioneering
programs such as animal enrichment, and its
ongoing educational outreach.
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W I L D L I F E C O N S E R VAT I O N S O C I E T Y
Curators have pioneered enrichment activities
for our animals in our zoos and aquarium to
ensure stimulating environments. WCS enrichment efforts have become the gold standard in
the industry. Benjamin Moore & Co. supports
this program, allowing animals to exercise their
physical, social, and mental skills through challenges and activities.
Animal enrichment programs are but one
way that Benjamin Moore works with WCS.
One of the nation’s leading paint manufacturers,
Benjamin Moore also partners with us on
programs targeting wildlife protection and
education. The company sponsors the WCS Run
for the Wild and supports Science Jump Start,
a program providing hands-on opportunities
for students to learn science at the Bronx Zoo.
Tailored to each grade level, Science Jump
Start serves kindergarten through 12th grade,
using the zoo as a living classroom, with our
animals and naturalistic habitats providing
a laboratory.
Benjamin Moore is committed to ensuring that
its operations have the least possible impact
on the environment. Its zero-VOC Natura paint
was named a Top 10 Green Building Product
by BuildingGreen. Given Benjamin Moore’s
commitment to the environment, a partnership
with WCS was a perfect fit with the company’s
philosophy. Benjamin Moore's employees connect directly with WCS and our mission through
volunteer activities and other opportunities.
The company’s support is featured on websites
and marketing materials.
— Denis Abrams, Chairman, CEO and President, Benjamin Moore & Co.
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2/2/12 1:03 PM
OUR CONSERVATION FOOTPRINT
2
1
3
8
4
6
5
9
7
10
57
59
58
11
62
63
14
12
64
W I L D L I F E C O N S E R VAT I O N S O C I E T Y
13 14
15
16
66
65
17
18
19
20
21
39
40
32 33
35
22
36
34
37 38
41
43
42
44
45
46
49
23
24
73
48
47
50
51
52
55
25
56
53
54
26
Where We Work
 Landscapes
 Seascapes
28
 Countries
29
WCS1055 14
27
31
30
1/17/12 4:44 PM
WCS Priority Landscapes & Seascapes
NORTH AMERICA
2
Arctic – USA
24
Gran Chaco – Brazil, Bolivia & Paraguay
61 Amur/Heilongjiang Forests – China & Russia
3
Northern Boreal Mountains – Canada
25
Pantanal – Brazil
62 Chang Tang – China
4
Crown of the Continent – USA & Canada
26 Andean Patagonia Steppe – Argentina
63 Northern Forest Complex – Myanmar
5
Klamath-Siskiyou – USA
28 Bernardo O'Higgins – Chile
64 Central India Tiger Landscape – India
6
Lost River Sinks – USA
30 Karukinka – Chile
65 Western Ghats – India
7
Greater Yellowstone Ecosystem – USA
31
8
Ontario’s Northern Boreal – Canada
9
Adirondacks – USA
AFRICA
11
Southwest Borderlands – USA & Mexico
32
Cross River – Cameroon & Nigeria
70 Northern Plains – Cambodia
33
Central Cameroon – Cameroon
71 Tonle Sap Floodplain – Cambodia
34
Ndoki – Congo
72 Eastern Mondulkiri Forests – Cambodia
36
Gabon Forest – Gabon
74
37
Bateke – Congo & Gabon
75 Endau-Rompin – Malaysia
38
Salonga – DRC
76 Bukit Barisan Selatan, Sumatra – Indonesia
39
Boma-Jonglei – South Sudan
78 Batang Ai/Lanjak Entimau – Malaysia
40
Kidepo – South Sudan & Uganda
79 Bogani Nani Wartabone, Sulawesi
41
Ituri – DRC
LATIN AMERICA & THE CARIBBEAN
60
61
62
63
67
66
68
69
70
71 72
73
74
75
78
12
Zapata Swamp – Cuba
13
Maya Biosphere Reserve – Guatemala
15
Bosawas – Nicaragua
17
Caura River Watershed – Venezuela
18
Central-Western Andes – Colombia
19
Andean-Amazon Piedmont – Colombia
20
Greater Yasuni Landscape – Ecuador
21
Greater Samiria – Yavari Landscape – Peru
22
Piagaçu-Purus – Brazil
23
Greater Madidi-Tambopata Landscape
– Bolivia & Peru
79 80
76
42
Greater Virunga – DRC, Rwanda & Uganda
43
Murchison – Uganda
77
69 Tenasserims – Thailand
Gunung Leuser, Sumatra – Indonesia
– Indonesia
MARINE
1
Beringia – USA, Canada & Russia
10 New York Seascape – USA
14 Glover’s Reef – Belize
46 Ruaha – Tanzania
16 Miskito Coast – Nicaragua
Zanzibar Forest – Tanzania
27 Patagonia Coast – Argentina
49 Luangwa – Zambia
29 Patagonia Coast – Chile
50 Southern Highlands – Tanzania
35 Congo Basin Coast – Congo, Gabon &
MaMaBay – Madagascar
55 Kavango-Zambezi (KAZA) TFCA – Angola,
Botswana, Namibia, Zambia & Zimbabwe
56 Great Limpopo TFCA – Mozambique,
South Africa & Zimbabwe
ASIA
WCS1055 15
68 Northern Annamites – Lao PDR & Vietnam
45 Tarangire – Tanzania
52
82
67 Nam Et-Phou Louey – Lao PDR
44 Nyungwe – Rwanda
47
81
Grand and Steeple Jason Islands
– Falkland Islands
Equatorial Guinea
48 Kenya Coast – Kenya
51 Nose Be – Madagascar
53 Antongil Bay – Madagascar
54 Toliar Barrier Reef – Madagascar
66 Bangladesh Coast – Bangladesh
57
Bamyan Highlands – Afghanistan
73 Aceh-Weh – Indonesia
58
Gilgit Baltistan – Pakistan
77 Karimunjawa – Indonesia
59
Pamir Mountains – Afghanistan, China,
Pakistan & Tajikistan
80 Halmahera/N. Sulawesi – Indonesia
60
Eastern Steppe – Mongolia
82 Vatu-i-ra – Fiji
81 New Ireland – Papua New Guinea
2/6/12 4:32 PM
PHOTO CREDITS
cover: Julie Larsen Maher/WCS; inside cover:
Graham Harris; pages 2-5 (3): Julie Larsen Maher/
WCS; page 6: Tim Collins/WCS; page 9: Sara
Maxwell/University of California, Santa Cruz;
pages 10-17 (4): Julie Larsen Maher/WCS;
back cover: Julie Larsen Maher/WCS
FOR MORE INFORMATION
Renee Ring
Director
Corporate Relationships
Wildlife Conservation Society
2300 Southern Boulevard
Bronx, NY 10460 USA
Tel: +1-718-741-1629
Fax: +1-718-364-7963
rring@wcs.org
[ INSIDE BACK COVER ] A chimpanzee in the forest
of Uganda. Throughout Africa, WCS works to
minimize the impact of human activity on
chimp habitat.
[ BACK COVER ] An adult savannah elephant on the
move in Uganda. Across Africa and Asia, WCS
seeks solutions to human-elephant conflict while
confronting the killing of elephants for the illegal
ivory trade.
WCS
Wildlife Conservation Society
Bronx Zoo, 2300 Southern Boulevard, Bronx, New York 10460
718.220.5100
www.wcs.org