MARKETING INFORMATION TARGET AUDIENCE - B

OVERVIEW
TARGET AUDIENCE
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Primary: Boys 4-11
Secondary: Young Men, Collectors 25+
ThunderCats is an epic fantasy of swords and sorcery, science fiction
and spectacle. The new ThunderCats animated series is a sweeping tale
that combines swords and science and boasts ferocious battles with the
highest of stakes. The grand story of Lion-O’s ascension to the throne –
and of those who would Thwart his destiny at any cost – takes on epic
dimensions in this sharp new telling.
MARKETING INFORMATION
MASTER TOY PARTNER – BANDAI Inc.
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ThunderCats reignites the energy of the 80s hit TV series – revamped for
a new generation in a sophisticated anime art style
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Bandai launched the iconic ThunderCats toy line back into action
in Fall 2011 with an all-new look
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This evolution of the classic series features more complex characters
and stories, better weapons and vehicles and new villains and species
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Action-packed Toys inspired by both the new animated series and
the classic 80s franchise feature: 4” Figures, 8” Collector Figures,
Deluxe Playsets, Vehicles, Role Play and more!
TELEVISION
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1.8 Million viewers per week. The highest rated program on Cartoon
Network with Boys 6-11 on Friday nights since its debut in July 2011
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Bandai’s 2012 advertising includes television, print and online
campaigns including homepage takeovers and game sponsorship
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Rated one of the Top 50 Animated Series of all time by IGN Entertainment
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The artists and writers behind the series will create two 3-minute bonus
shorts for Fall 2012 to build brand awareness across target demographics.
DC Publishing is creating a ThunderCats Digital Comic Book as
an added value for key SKUs from Bandai in 2012. Digital
download information will be placed in-pack
ONLINE
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Over 1 Million Worldwide Fans on Facebook to date! We are expanding
our international fan base with the Global Fan Grab in 2012
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ThunderCats.com Third Earth Online, in development for 2012, is a digital
experience that allows fans to explore the world of the ThunderCats
PROMOTIONS
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WBTV and CN present The ThunderCats Hooo! Online Battle Cry Contest.
The best battle cry wins a full line of Bandai ThunderCats toys!
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QR Code technology goes to work on ThunderCats products and POP in
2012 with exclusive interactive content for Android and iOS mobile platforms
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The Fan Boy Attack Plan is a year long trade show campaign targeting
collectors and fan boys.