The Case Study

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How vehicle inspection provider Opus Bilprovning
used eZ to better manage content, improve site
performance and increase online bookings
About Opus Bilprovning
Opus Bilprovning is one of the leading vehicle
inspection providers in Sweden. They perform
1.8 million vehicle inspections annually.
In addition to the compulsory inspections
mandated in Sweden, the company offers
voluntary environmental and safety services
for light and heavy vehicles. Opus Bilprovning’s
website bilprovning.se is used primarily to
deliver vehicle owners timely, localized content
about each of their 78 inspection stations and
allow them to submit bookings for inspection
appointments online.
Why Opus Bilprovning Chose eZ
Opus Bilprovning previously used WordPress for all its
publishing and content management needs. But as the
company grew and their needs became more complex,
Zwebb, the web agency that developed the site for
more than two years, realized that Opus Bilprovning
needed a more flexible and scalable CMS.
With input from Zwebb, Opus Bilprovning selected eZ
Publish Platform to power a new version of bilprovning.
se, which Zwebb set out to redesign. Using eZ Publish
Platform, Zwebb built an interactive, responsive site,
making it easy for users to access Opus Bilprovning’s
content on desktops, tablets and mobile devices.
“We chose eZ for several reasons including its
adaptability for dynamic content and its ability
to manage and deliver localized content,” said
Jessica Adolfsson, Head of Communication at Opus
Bilprovning. “We are very pleased with the new
website and the partnership with Zwebb. Customers
are finally able to easily navigate through the various
pages and get fast access to the booking site. And for
me, editing and working with eZ Publish Platform daily
is easy.”
Delivering timely, localized information to
end users fast
Before adopting eZ Publish Platform, Opus
Bilprovning’s editors couldn’t easily manage their own
inspection stations on the site. But with eZ, each
“station chief” has the freedom to create, edit and
publish their own content efficiently, whether it be
updates to the hours of operation, information on
new services offered, and special promotions. eZ’s
granular rights and permissions also ensure each editor
can update their section of the site freely without
impacting another section.
“The redesign has made creating the pages for Opus
editors that much easier,” said Web Strategist and
CEO of Zwebb, Zoran Marinkovic. “With this easyto-navigate structure, finding the page you need to
edit goes rather quickly. Station chiefs can also easily
update current ‘Drive-in’ status for their own station at
any time, which is presented on a customized Google
map.”
We chose eZ for several reasons including its adaptability for dynamic
content and its ability to manage and deliver localized content.
- Jessica Adolfsson, Head of Communication at Opus Bilprovning
bilprovning.se’s easy-to-navigate user interface makes it easy for vehicle owners to find stations and book appointments.
An interactive, location-based app
Zwebb used eZ Publish Platform to develop Stationer,
a location-based app with an interactive map, which
helps customers find the nearest car inspection station.
Opus Bilprovning has more than 12,000 customers
daily who can now easily gather information about
the nearest station, such as whether a station is
open, if drive-in appointments are available and what
additional services they offer.
Opus Bilprovning stores all of its station data in eZ’s content repository and feeds it via eZ’s API to the Stationer app.
Simplifying the booking process
Along with accessing content faster, end users can
now book their appointments directly from the
bilprovning.se home page. By minimizing the steps
required to make a booking, Zwebb simplified the user
experience and helped Opus Bilprovning generate more
appointments.
On Opus Bilprovning’s new site, vehicle owners can book appointments directly from the home page.
Accelerating page load times
“Before we started the redesign, we felt Opus
Bilprovning needed a more solid and better content
management platform,” Marinkovic said. “eZ’s
structured content repository and ability to quickly
connect to external services is helping us a lot, and its
software architecture is well suited for handling high
volumes of traffic at fast speeds.”
Thanks to eZ’s architecture, the Opus Bilprovning site’s
average page load time improved to just 0.44 seconds.
The quality of the Symfony full-stack framework,
which is an important part of the web delivery, and
its excellent caching capabilities greatly contributed
to accelerating the page load speed, Zwebb CEO
Marinkovic explained.
Next steps
eZ’s architecture takes advantage of several components that allow high load and high performance,
including the HTTP accelerator Varnish; the
HTTP server Apache; and the relational database
management system MySQL. Together, eZ and
Symfony provide a toolbox which helps Opus
Bilprovning optimize caching and decrease response
time.
Digital projects are never finished, and eZ software’s
flexibility and extensibility allows for continuous
optimization. In the coming months, Opus Bilprovning
and Zwebb plan to integrate NetSuite Business
Software for centralized management of each station’s
opening hours on bilprovning.se as well as chat
functionality for online customer care. With eZ’s APIs,
Zwebb is well equipped to get these systems talking.
About eZ
eZ Systems is a global content management platform provider that is dedicated to helping
businesses maximize the value of their content. Our software simplifies the way enterprises
create, deliver and optimize their content in order to engage customers. Thousands of
organizations rely on eZ to deliver digital experiences that foster business growth.
eZ Facts
• eZ Systems AS was founded in 1999 in Norway
• 15+ years experience in commercial open source
• Supports 500+ enterprise customers in 25+ countries
• Ecosystem contains 80+ business partners and a community of 45,000+ members
• 8 offices located throughout Europe, North America and Asia
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