- Rossel Advertising

Table of Contents
12. Filmstrip
GENERALITIES
1. Delivery delays & Contact infos
1
2. General creative informations
2
3. Dimensions & weights
3
4. Optional attributes
4
Expandable creatives4
Overlayer creatives4
9
13. Wide Skycraper
10
14. Splash
10
15. Mobile : smartphone, banners 11
16. Mobile : tablets, banners 12
EXCLUSIVE FORMATS
STANDARD FORMATS
5. Leaderboard – Large Leaderboard
5
17. Portrait
13
6. Medium Rectangle
6
18. Floor Ad
13
19. Take-Over 14
20. Mobile : smartphone, splash 16
PREMIUM FORMATS
7. TV Spot Leaderboard
7
8. XL Leaderboard
7
9.HalfPage
8
10. Large Rectangle
8
11. Billboard
9
ROSSEL
ADVERTISING – a
ROSSEL
ADVERTISING
21. Mobile : tablets, splash17
OUTBRAIN
22. Oubrain
last version : 07/2016
18
TECHNICAL SPECIFICATIONS
GENERALITIES
1. Delivery delays & Contact infos
Delivery
Materials must be sent to : adweb@rossel.be
Delivery delays
You may send us a material as test for approval before the delivered delay.
3 business days before start of the campaign for :
– Non Rich Media material (gif/jpg)
– Standard Rich Media material (flash)
– Standard third-party TAGs Rich Media and/or non Rich Media
(banner / leaderboard / rectangle / skyscraper)
Material broadcast planning
– In case of specific delivery by creative, a planning must be sent with the material
Contact infos
AdOperations : adweb@rossel.be
Koen Ardies – AdOperations – +32 (0)2 225 52 67
Philippe Vandermensbrugghe – AdOperations – +32 (0)2 225 52 67
Lionel Vanheuverzwijn – AdOperations – +32 (0)2 225 52 67
Sébastien Dellis - Head of MBD – +32 (0)2 225 52 89
Website
http://www.rosseladvertising.be
5 business days before start of the campaign for :
– Take-over / sponsorship
– Advanced rich media material (flash expandable / flash overlayer / video)
– HTML5
– Advanced rich media third-party TAGs (expandable / overlayer / video)
8 business days before start of the campaign for :
– Rich media provider TAG
10 business days before start of the campaign for :
– Take-over on figaro’s sites
ROSSEL ADVERTISING – 1
Generalities
Generalities
Standard
Premium
Exclusive
Performix
Outbrain
2.General creative informations
All dimensions are given width x height (pixels)
Image Creatives
– Image file may be delivered as GIF, JPG or PNG file format
– GIF may be animated or static, with maximum 3 loops within 15 seconds
Responsive sites
– You can deliver desktop banners and mobile banners
For example : 728x90/840x150 and 320x50/640x100
640x480 and 320x480/640x960
High Definition images (Retina) are allowed.
Flash Creatives
– All flash animation must be delivered as SWF file format
– An alternate image GIF or JPG must be delivered for each SWF file at same
dimensions for non-flash users
– Flash creatives may not be transparent except for the overlayers format
– All flash file must contain a clickTAG action on any external link
– All flash animation may have maximum 3 loops within 15 seconds
HTML5 Creatives
– We do not host files included in the banner
– Do not use general html attributes (avoid body, head, …)
It could affect our site's layout.
Video Creatives
– All rich-media creatives may contain video
– Video length is maximum 30 seconds
– External video must be hosted on a streaming server/progressive download
and/or rich media provider (Mediamind / AdRime / …)
– SWF using embedded video must be hosted on a streaming server/
progressive download and/or rich media provider (Mediamind / AdRime / …)
– Video may not loop
– Play / Pause / Replay Buttons are recommanded
– Sound rules must be applied
– clickTAG rules must be applied
ROSSEL ADVERTISING – 2
Generalities
Generalities
Standard
Premium
Exclusive
Performix
Outbrain
3.Dimensions & weights
Formats
Format (pixels) Weight Expand to
Expand on
Mobile
Banner
468 x 60
70 kb
468 x 250
bottom
Smartphone
Leaderboard
728 x 90
70 kb
728 x 400
bottom
Banner
Large Leaderboard
840 x 150
70 kb
840 x 400
bottom
TV Spot Leaderboard
840 x 250
70 kb
100% x 100
70 kb
100% x 400
top
IMU / Rectangle
300 x 250
70 kb
600 x 250
left
Half Page
300 x 600
70 kb
600 x 600
left
Large Rectangle
468 x 400
70 kb
Skyscraper
160 x 600
70 kb
400 x 600
left
Thin Banner
500 x 25
50kb
Floor Ad
Splash Page
640 x 480
320 x 480
desktop
mobile
Wallpaper
1600 x 1200
Dimensions are given width x height (pixels)
Format (pixels) Weight High Def (pixels)
320 x 50
50 kb
640 x 100
IMU
300 x 250
75 kb
600 x 500
Interstitial
320 x 480
480 x 320
75 kb
640 x 960
960 x 640
300 x 250
75 kb
600 x 500
Banner
468x 60
70 kb
936 x 120
Leaderboard
728 x 90
70 kb
1456 x 180
1024 x 768
768 x 1024
100 kb
2048 x 1536
1536 x 2048
Tablet
IMU
Interstitial
100 kb
Dimensions are given width x height (pixels)
100 kb
AB Rising Star Display formats
Billboard
970 x 250
70 kb
Portrait
300 x 1050
100 kb
Filmstrip
300 x 3000
Do not hesisate to ask us size’s details
100 kb
ROSSEL ADVERTISING – 3
expandable up to 400
visible area : 300 x 600
Generalities
Generalities
Standard
Premium
Exclusive
Performix
Outbrain
4. Optional attributes
Expandable creatives
– Expandable must be composed of two SWF :
MASTER : with base dimension shown when not expanded
PANEL : with expanded dimension shown when expanded
– Each SWF file must have a backup image GIF/JPG
– Each SWF must have a clickTAG for each external link
– Panel will expand on mouse-over action and close on mouse-out action
– Do not integrate expandable controls (mouse out / over)
– A clearly labelled close button must be integrated in the top right hand corner in the PANEL SWF
– Close button for PANEL SWF must use actionScript as :
on(release)
{ getURL("javascript:IABcloseAD()", "_self") ; }
Overlayer creatives
– Display time : 15 seconds
– A clearly labeled close button must be present in the top right hand corner.
– Available formats : 500x400 px ; 640x480 px ; 800x600 px ; 1000x800 px ;
– Action script for close button :
on(release)
{ getURL("javascript:IABcloseAD()", "_self"); }
NB : With separated files for banner and overlayer, the Close button is added with our template
ROSSEL ADVERTISING – 4
Generalities
Generalities
Standard
Premium
Exclusive
Performix
Outbrain
S TA N D A R D F O R M AT S
5.Leaderboard – Large Leaderboard
Leaderboard
Dimensions : 728 x 90
Weight : max. 70 kb
nota : for newsletter, only gif/jpg and no counter pixel
Optional attributes : expandable : 728 x 400
Available on :
lesoir sudinfo lefigaro grenzecho




rtl

passion cine
santé news


out

rendez- immo- gocar
vous
vlan



responsiveresponsiveresponsiveresponsive
Large Leaderboard
Dimensions : 840x 150
Weight : max. 70 kb
Optional attributes : expandable : 840 x 400
Available on :
lesoir sudinfo lefigaro grenzecho




rtl

passion cine
santé news


out

rendez- immo- gocar
vous
vlan



responsiveresponsiveresponsiveresponsive
ROSSEL ADVERTISING – 5
Generalities
Standard
Standard
Premium
Exclusive
Performix
Outbrain
6. Medium Rectangle
Medium Rectangle
Dimensions : 300 x 250
Weight : max. 70 kb
nota : for newsletter, only gif/jpg and no counter pixel
Optional attributes : expandable : 500 x 250
Available on :
lesoir sudinfo lefigaro grenzecho




rtl

passion cine
santé news


out

rendez- immo- gocar
vous
vlan



responsiveresponsiveresponsiveresponsive
ROSSEL ADVERTISING – 6
Generalities
Standard
Standard
Premium
Exclusive
Performix
Outbrain
P R E M I U M F O R M AT S
7. TV Spot Leaderboard
Dimensions : 840 x 250
Weight : max. 70 kb
Optional attributes : expandable : 840 x 400
Available on :
lesoir sudinfo lefigaro grenzecho




rtl

passion cine
santé news


out

rendez- immo- gocar
vous
vlan



responsiveresponsiveresponsiveresponsive
ROSSEL ADVERTISING – 7
Generalities
Standard
Premium
Premium
Exclusive
Performix
Outbrain
9. HalfPage
Dimensions : 300 x 600
Weight : max. 70 kb
Optional attributes : expandable : 600 x 600
Available on :
lesoir sudinfo lefigaro grenzecho




rtl

passion cine
santé news


out

rendez- immo- gocar
vous
vlan



responsiveresponsiveresponsiveresponsive
10.Large Rectangle
Dimensions : 468 x 400
Weight : max. 70 kb
Available on :
lesoir sudinfo lefigaro grenzecho



rtl
passion cine
santé news
out
rendez- immo- gocar
vous
vlan

responsiveresponsiveresponsiveresponsive
ROSSEL ADVERTISING – 8
Generalities
Standard
Premium
Premium
Exclusive
Performix
Outbrain
11. Billboard
Dimensions : 970 x 250
Weight : max. 70 kb
Available on :
lesoir sudinfo lefigaro grenzecho


cine
news
out




rtl
passion
santé


rendez- immo- gocar
vous
vlan


12. Filmstrip
Dimensions : 300 x 3000
Visible area : 300 x 600
Available on :
lesoir sudinfo lefigaro grenzecho


cine
news
out

passion
santé


rendez- immo- gocar
vous
vlan

ROSSEL ADVERTISING – 9

rtl

Generalities
Standard
Premium
Premium
Exclusive
Performix
Outbrain
13. Wide Skycraper
Dimensions : 160 x 600
Weight : max. 70 kb
Optional attributes : expandable : 400 x 600
Available on :
lesoir sudinfo lefigaro grenzecho


rtl
passion cine
santé news
out
rendez- immo- gocar groupo
vous
vlan
litan


responsiveresponsiveresponsiveresponsive
14. Splash
Maximum : 30 sec.
Dimensions : 640 x 480
320 x 480 / 640 x 960
Weight : max. 100 kb
Available on :
lesoir sudinfo lefigaro grenzecho




rtl

passion cine
santé news


out

rendez- immo- gocar
vous
vlan



responsiveresponsiveresponsiveresponsive
NB : the Close button is added with our template
ROSSEL ADVERTISING – 10
Generalities
Standard
Premium
Premium
Exclusive
Performix
Outbrain
15. Mobile : smartphone, banners
Generalities :
– JPG / PNG / gif / HTML5
– Third party possible; click command accepted
– max 50 kb per file
– high resolution is 1,5x ou 2x
Mobile
320 x 50
300 x 250(1)
320 x 50
300 x 250(1)
320 x 50
300 x 250(1)
320 x 50
lesoir(1), sudinfo(1), rtl,
rendez-vous
lesoir(1), sudinfo(1), rtl,
cinenews, rendez-vous
lesoir
Available on :
(1)
(1)
lesoir , sudinfo , rtl,
grenz-echo, cinenews
out, rendez-vous, gocar,
immovlan
For any specific demand, please contact us (high definition banners, expandable, HTML5)
Double resolution acceptable for HighDefinition screens
➥ Smartphone splash & interstitial formats
ROSSEL ADVERTISING – 11
Generalities
Standard
Premium
Premium
Exclusive
Performix
Outbrain
16. Mobile : tablets, banners
Generalities :
– JPG / PNG / gif / HTML5
– Third party possible; click command accepted
– max 75 kb per file
– high resolution is 1,5x ou 2x
300 x 250
468 x 60
728 x 90
300 x 250
468 x 60
728 x 90
728 x 90
lesoir
sudpresse (abonnés)
rtl
grenz-echo
vlan
lesoir
Available on :
lesoir
sudpresse (abonnés)
grenz-echo
For any specific demand, please contact us (high definition banners, expandable, HTML5)
Double resolution acceptable for HighDefinition screens
➥ Tablettes splash & interstitial formats
ROSSEL ADVERTISING – 12
Generalities
Standard
Premium
Premium
Exclusive
Performix
Outbrain
E X C L U S I V E F O R M AT S
17. Portrait
18. Floor Ad
Dimensions : 300 x 1050
Available on :
Dimensions : 100 % - 100 px
Weight : max. 70 kb
Optional attributes :
partial transparency accepted,
expandable up to 400px
Available on :
lesoir sudinfo lefigaro grenzecho
ROSSEL ADVERTISING – 13


cine
news
out




rtl
passion
santé


rendez- immo- gocar
vous
vlan
lesoir sudinfo lefigaro grenzecho

Generalities
Standard
Premium
rtl



cine
news
out
rendez- immo- gocar
vous
vlan
Exclusive
Exclusive
Performix
passion
santé
Outbrain
1
vertical
spacing
2
site’s width
3
19. Take-Over
 Wallpaper (gif/jpg) :
1600 x 1200 (a)
‚ Leaderboard / large :
728 x 90 / 840 x 150
ƒ IMU / Half page :
300 x 250 / 300 x 600
„ Large rectangle :
468 x 400
Vertical spacing : from 0 to max 100px
(a) the text and the main image must be fitted on 1280 px wide; ask us about our wallpaper templates.
the image may be cropped to the real height.
Site’s width : depending on the site (see table below)
Weight : max. 70 kb
max. 100 kb (wallpaper)
Submission delay : 5 business days, with editor’s approval
Available on :
lesoir sudinfo lefigaro grenzecho
see

 below 
site's
width
995px 980px
rtl

passion cine
santé news

(1)
out
(1)
immo- gocar
vlan


1016px 1225px 946px 940px 1200px 988px 1002px
(1) The banner appears on top of the background.
You could use this element to add dynamic content to the take-over.
note : you may pre-visualize your material on http://studioweb.lesoir.be/testWallpaper/ (lesoir or sudinfo)
4
ROSSEL ADVERTISING – 14
Generalities
Standard
Premium
Exclusive
Exclusive
Performix
Outbrain
Take-Over Figaro
 Wallpaper (gif/jpg) : 1600 x 600
Text Area = 1280 x 600
On bottom a gradation toward the background color :
lefigaro.fr = #e5e5e5
madame.lefigaro.fr = #ffffff
‚ a) IMU :
300 x 250
b) Half page : 300 x 600
Weight : wallpaper 150kb max; banners 75 kb
Submission delay : 10 business days,with editor's approval
Available on : www.lefigaro.fr / madame.lefigaro.fr
ROSSEL ADVERTISING – 15
Generalities
Standard
Premium
Exclusive
Exclusive
Performix
Outbrain
20. Mobile : smartphone, splash
Generalities :
– Maximum : 15 sec.
– JPG / PNG / gif / HTML5
– Third party possible; click command accepted
– max 75 kb per file
– high resolution is 1,5x ou 2x
Mobile
320 x 480
480 x 320
320 x 480
480 x 320
320 x 480
480 x 320
320 x 480
480 x 320
lesoir, sudinfo, rtl,
rendez-vous
lesoir, sudinfo, rtl,
grenz-echo, cinenews,
rendez-vous, immovlan
lesoir
Available on :
lesoir, sudinfo, rtl,
grenz-echo, cinenews,
out, rendez-vous,
gezondheid, gocar,
immovlan
For any specific demand, please contact us (high definition banners, expandable, HTML5)
Double resolution acceptable for HighDefinition screens
➥ Smartphone banners formats
ROSSEL ADVERTISING – 16
Generalities
Standard
Premium
Exclusive
Exclusive
Performix
Outbrain
21. Mobile : tablets, splash
Generalities :
– Maximum : 15 sec.
– JPG / PNG / gif / HTML5
– Third party possible; click command accepted
– max 100 kb per file
1024 x 768
768 x 1024
1024 x 768
768 x 1024
1024 x 768
768 x 1024
lesoir
sudpresse (abonnés)
grenz-echo
rendez-vous
rtl
lesoir
sudpresse (abonnés)
Available on :
lesoir
sudpresse (abonnés)
grenz-echo
rendez-vous
For any specific demand, please contact us (high definition banners, expandable, HTML5)
Double resolution acceptable for HighDefinition screens
➥ Tablettes banners formats
ROSSEL ADVERTISING – 17
Generalities
Standard
Premium
Exclusive
Exclusive
Performix
Outbrain
OUTBRAIN
22. Oubrain
Image : 500 x 500 (do not exceed 2.5 Mb/image)
Title : Max. 180 characters (spaces included), 3 titles/url
Url or RSS Flux (if needed with UTM…)
Submission
• Materials have to be sent to adweb@rossel.be
• A feedback will be sent within 24 hours after material reception.
• All elements should work properly on sending.
• Only content marketing will be admitted
• must drive traffic to a specific article (we can not drive traffic to a homepage or section)
Delivery delays
• 3 business days
Banner position
• The banners will be visible on all articles pages Run Of Network (RON).
Campaign rules
• If the current CTR is lower than 0,01 the campaign will be put on hold
and you will be asked to deliver new materials.
• The end date is not guaranteed, if goal isn’t met, the campaign will be extended.
Follow Outbrain’s guidelines available on http://www.outbrain.com/fr/amplify/guidelines
Available on :
lesoir sudinfo lefigaro grenzecho

ROSSEL ADVERTISING – 18


Generalities
rtl
passion cine
santé news


Standard
out

rendez- immo- gocar
vous
vlan

Premium


Exclusive
Performix
Outbrain
Outbrain