Rossel Advertising

Desktop websites
Contextual packages
Mobile websites & apps
Mobile packages
PNU
NP
Brand Native Hub
Programmatic
Direct marketing
Targeting options
p. 4
p. 16
p. 18
p. 19
p. 21
p. 22
p. 23
p. 26
p. 27
p. 28
2

55+ luxury
shoppers
Lifestyle
interested
women
Technology
& gadget
enthusiasts
25-45 healthy
eaters


3
Entertainment
interested girls
Young mobile
communicators
The upscale opinion leader
Web: 298.865 u.b./day
55% 
Net reach/month
1.291.183 p.r./day
45% 
1.157.018 real users
69%
424.548 visits/day
Apps : 28.403 u.b./day
Available language : French
38%
18-54 y.o.
SG 1-2
59.715 visits/day
So urce : CIM Internet Traffic A pril-June 2016 + CIM Internet A udience A pril-June 2016 all platfo rms
Homepage
1 HP
375.000
100%
€ 6.500
€ 7.900
€ 12.800
Big impact
1 HP + 3 ROS
731.000
100% + 15%
€ 11.000
€ 12.400
-
Night owl : 0 to 8 am
5
70.000
ROS
€ 600
€ 800
€ 1.200
Morning : 8 to 12 am
5
203.000
ROS
€ 5.000
€ 6.300
€ 10.100
Lunch & afternoon : 12 to 4 pm
5
233.000
ROS
€ 6.600
€ 8.300
€ 13.300
Back home : 4 to 8 pm
5
170.000
ROS
€ 3.500
€ 4.400
€ 7.100
Evening : 8 to 0 pm
5
141.000
ROS
€ 2.400
€ 3.000
€ 4.900
€ 20
€ 25
€ 40
€ 30
€ 35
€ 50
€ 25
€ 30
€ 45
ROS
24.541.000
News
3.352.000
Finance & economy
581.000
ICT
481.000
Victoire
269.000
Culture & entertainment
439.000
Sport
1.512.000
Soirmag
1.136.000
Weather
145.000
*not for splash or overlayer (capping 1/day)
Available formats :
St an d ar d : leaderboard, large leaderboard, medium rectangle, skyscraper
P r em iu m : splash page, halfpage, tv spot leaderboard, large rectangle, billboard, sticky, mobile 2 ads
Ex c lu siv e : overlayer, take-over, mobile interstitial
R ic h m ed ia av ailab le
4
The n°1 French-speaking
website
Web: 457.561 u.b./day
Net reach/month
1.747.178 p.r./day
52% 
48% 
1.370.032 real users
663.541 visits/day
71%
Apps : 19.626 u.b./day
53%
Available language : French
18-54 y.o.
SG 1-4
42.085 visits/day
So urce : CIM Internet Traffic A pril-June 2016 + CIM Internet A udience A pril-June 2016 all platfo rms
Homepage
1 HP
380.000
100%
€ 5.700
€ 7.200
€ 11.400
Big impact
1 HP + 3 ROS
1.060.000
100% + 15%
€ 13.800
€ 15.900
-
Night owl : 0 to 8 am
5
177.000
ROS
€ 2.000
€ 2.500
€ 4.000
Morning : 8 to 12 am
5
359.000
ROS
€ 8.300
€ 10.300
€ 16.500
Lunch & afternoon : 12 to 4 pm
5
362.000
ROS
€ 8.400
€ 10.500
€ 16.800
Back home : 4 to 8 pm
5
336.000
ROS
€ 7.200
€ 9.000
€ 14.500
Evening : 8 to 0 pm
5
326.000
ROS
€ 6.800
€ 8.500
€ 13.600
€ 20
€ 25
€ 40
€ 25
€ 30
€ 45
ROS
46.815.000
La Meuse
11.599.000
La Nouvelle Gazette
4.383.000
La Province
2.888.000
La Capitale
1.669.000
Nord Eclair
2.038.000
News
9.127.000
Fun
4.552.000
Culture
260.000
Sport
2.800.000
*not for splash or overlayer (capping 1/day)
Available formats :
St an d ar d : leaderboard, large leaderboard, medium rectangle, skyscraper
P r em iu m : splash page, halfpage, tv spot leaderboard, large rectangle, billboard, sticky, mobile 2 ads
Ex c lu siv e : overlayer, take-over, mobile interstitial
R ic h m ed ia av ailab le
5
The news video reference
Web: 285.539 u.b./day
Net reach/month
942.474 p.r./day
1.200.562 real users
52% 
379.983 visits/day
48% 
70%
Apps : 91.794 u.b./day
18-54 y.o.
54%
Available language : French
SG 1-4
204.134 visits/day
So urce : CIM Internet Traffic A pril-June 2016 + CIM Internet A udience A pril-June 2016 all platfo rms
Homepage
1 HP
229.000
100%
€ 3.900
€ 4.900
€ 7.900
Big impact
1 HP + 3 ROS
432.000
100% + 15%
€ 6.500
€ 7.300
-
Night owl : 0 to 8 am
5
41.000
ROS
€ 400
€ 500
€ 700
Morning : 8 to 12 am
5
110.000
ROS
€ 2.600
€ 3.300
€ 5.200
Lunch & afternoon : 12 to 4 pm
5
128.000
ROS
€ 3.500
€ 4.400
€ 7.000
Back home : 4 to 8 pm
5
99.000
ROS
€ 2.100
€ 2.600
€ 4.200
Evening : 8 to 0 pm
5
88.000
ROS
€ 1.700
€ 2.100
€ 3.300
€ 20
€ 25
€ 40
€ 25
€ 30
€ 45
ROS
13.980.000
TV media
978.000
Radio media
350.000
News
11.157.000
Weather
112.000
Sport
872.000
People
1.522.000
*not for splash or overlayer (capping 1/day)
Available formats :
St an d ar d : leaderboard, large leaderboard, medium rectangle, skyscraper
P r em iu m : splash page, halfpage, tv spot leaderboard, billboard, large rectangle, sticky, mobile 2 ads
Ex c lu siv e : full splash page, overlayer, take-over, mobile interstitial
R ic h m ed ia av ailab le
6
The Belgian Germanspeaking news site
Web: 9.322 u.b./day
Net reach/month
66.816 p.r./day
24.377 real users
14.212 visits/day
Available language : German
So urce : CIM Internet Traffic A pril-June 2016 + CIM Internet A udience A pril-June 2016 all platfo rms
Homepage
1 HP+ROS
21.000
100%
€ 340
€ 420
€ 670
Big impact
1 HP + 3 ROS
74.000
100% + 50%
€ 1.000
€ 1.100
-
ROS
1.099.000
€ 20
€ 25
€ 40
Sport
24.000
€ 25
€ 30
€ 45
*not for splash or overlayer (capping 1/day)
Available formats :
St an d ar d : leaderboard, large leaderboard, medium rectangle
P r em iu m : splash page, halfpage, tv spot leaderboard, billboard, large rectangle, sticky, mobile 2 ads
Ex c lu siv e : overlayer, take-over, mobile interstitial
HP + ROS
1
€ 3.500
3
€ 10.000
Available formats :
Ex c lu siv e : halfpage + interstitial
7
The most powerful French
news brand
Homepage
1 HP
49.000
100%
€ 800
€ 1.000
€ 1.600
Big impact
1 HP + 3 ROS
179.000
100% + 50%
€ 2.700
€ 3.000
-
€ 20
€ 25
€ 40
€ 25
€ 30
€ 45
ROS
2.696.000
Evene
295.000
Madame
649.000
Culture
116.000
Sport
18.000
Belgian IP addresses
*not for splash or overlayer (capping 1/day)
Available formats :
St an d ar d : leaderboard, large leaderboard, medium rectangle
P r em iu m : splash page, halfpage, tv spot leaderboard, billboard
Ex c lu siv e : overlayer, take-over
The urban & active news
brand
ROS
610.000
€ 20
Belgian IP addresses
*not for splash or overlayer (capping 1/day)
Available formats :
St an d ar d : leaderboard, medium rectangle
P r em iu m : halfpage
8
€ 25
1 week
HP + RPS
25%
€ 1.000
€ 1.250
€ 3.500
Available formats :
St an d ar d : leaderboard, large leaderboard, medium rectangle, skyscraper
P r em iu m : splash page
Ex c lu siv e : 3 ads (large leaderboard + imu + skyscraper)
The leading cinema news
website in Belgium
Web: 11.855 u.b./day
Net reach/month
66.185 p.r./day
233.030 real users
13.105 visits/day
Available languages :
70% fr
French - Dutch - English
Big impact
7 HP + ROS
ROS
164.000
50%
1.272.000
*not for splash or overlayer (capping 1/day)
Available formats :
St an d ar d : leaderboard, large leaderboard, medium rectangle
P r em iu m : splash page, halfpage, tv spot leaderboard, billboard, mobile 2 ads
Ex c lu siv e : overlayer, take-over, mobile interstitial
9
45% 
55% 
46%
18-44 y.o.
35%
So urce : CIM Internet Traffic A pril-June 2016 + CIM Internet A udience A pril-June 2016 all platfo rms
30% nl
SG 1-2
€ 2.100
€ 2.600
€ 4.100
€ 17
€ 21
€ 34
The cultural agenda
Web: 6.746 u.b./day
Net reach/month
16.571 p.r./day
187.502 real users
7.101 visits/day
Available languages :
68% fr
42% 
37%
So urce : CIM Internet Traffic A pril-June 2016 + CIM Internet A udience A pril-June 2016 all platfo rms
456.000
58% 
52%
French - Dutch - English
ROS
32% nl
€ 17
18-44 y.o.
SG 1-2
€ 21
€ 34
*not for splash or overlayer (capping 1/day)
Available formats :
St an d ar d : leaderboard, large leaderboard, medium rectangle
P r em iu m : splash page, halfpage, tv spot leaderboard, billboard, mobile 2 ads
Ex c lu siv e : overlayer, take-over, mobile interstitial
The reference for students
Web: 6.760 u.b./day
U.B./month
31.628 p.v./day
5.467 visits/day
104.527
41% 
59% 
80% 18-25 y.o.
Available languages :
French - Dutch - English
So urce : Go o gle A nalytics June 2016
ROS
213.000
€ 17
Available formats :
St an d ar d : medium rectangle
P r em iu m : halfpage
10
€ 21
€ 34
The website of the 1st
French-speaking music radio
Web: 6.553 u.b./day
Net reach/month
14.335 p.r./day
79.217 real users
8.266 visits/day
Available language : French
39% 
61% 
44%
12-34 y.o.
So urce : CIM Internet Traffic A pril-June 2016 + CIM Internet A udience A pril-June 2016 all platfo rms
ROS
161.000
61%
€ 25
€ 30
SG 1-4
€ 45
*not for splash or overlayer (capping 1/day)
Available formats :
St an d ar d : leaderboard, large leaderboard, medium rectangle
P r em iu m : splash page, halfpage, tv spot leaderboard, billboard, sticky, mobile 2 ads
Ex c lu siv e : overlayer, take-over, mobile interstitial
The pop rock radio
Available language : French
ROS
54.000
€ 25
Available formats :
Standard : leaderboard, large leaderboard
11
Real estate classified
Web: 65.262 u.b./day
Net reach/month
403.855 p.r./day
751.818 real users
76.202 visits/day
Available languages :
47% fr
53% nl
43% 
57% 
59%
French - Dutch - English
25-54 y.o.
53%
So urce : CIM Internet Traffic A pril-June 2016 + CIM Internet A udience A pril-June 2016 all platfo rms
SG 1-4
Finance
Energy
€ 5.000/month
Telecom
€ 4.500/month
€ 3.500/month
Insurance
Maximum 3 partners per sector
Homepage
7 HP
50.000
100%
Big impact
7 HP + 7 ROS
404.000
100% + 33%
ROS
4.602.000
Rent
1.291.000
Buy
2.188.000
*not for splash or overlayer (capping 1/day)
Available formats :
St an d ar d : leaderboard, large leaderboard, medium rectangle
P r em iu m : splash page, tv spot, billboard, halfpage, mobile 2 ads
Ex c lu siv e : take-over, mobile interstitial
12
€ 600
€ 800
€ 1.300
-
€ 2.400
€ 2.800
ecpm €6 - €12
ecp m €6 - €12
ecpm
ecp m€7
€7- -€16
€16
17 €
21 €
34 €
22 €
26 €
39 €
The portal for new and
used cars
Web: 48.371 u.b./day
Net reach/month
201.429 p.r./day
502.721 real users
52.854 visits/day
Available languages :
54% fr
46% nl
79% 
French - Dutch - English
66%
18-54 y.o.
56%
So urce : CIM Internet Traffic A pril-June 2016 + CIM Internet A udience A pril-June 2016 all platfo rms
21% 
SG 1-4
Finance
Insurance
Assistance
€ 4.000/month
€ 3.500/month
€ 2.500/month
Maintenance
Maximum 3 partners per sector
ROS
5.365.000
Used cars
2.387.000
New cars
454.000
News
2.524.000
€ 17
€ 21
€ 34
€ 22
€ 26
€ 39
*not for splash or overlayer (capping 1/day)
Car category
Car age
Car price
Mini cars
37.000
€ 1.500
€ 5.200
Small cars
128.000
Medium cars
155.000
Monospace & multipurposes cars
147.000
Large cars
131.000
Executive cars
184.000
€ 7.400
SUV cars
258.000
€ 10.400
1-4 y.o.
202.000
€ 8.100
5-10 y.o.
239.000
<10.000€
103.000
10.000€ - 25.000€
105.000
>25.000€
114.000
Available formats :
St an d ar d : leaderboard, large leaderboard, medium rectangle, *mobile imu
P r em iu m : splash page, halfpage, sticky, mobile 2 ads
Ex c lu siv e : take-over, mobile interstitial
13
€ 6.200
1 week
€ 5.900
€ 5.300
1 month
€ 9.600
€ 4.200
€ 4.200
2 months
€ 4.600
The leading health &
wellness website
Web: 54.716 u.b./day
Net reach/month
86.655 p.r./day
689.587 real users
57.908 visits/day
Available languages :
14% fr
86% nl
40% 
French - Dutch
60% 
68%
37%
So urce : CIM Internet Traffic A pril-June 2016 + CIM Internet A udience A pril-June 2016 all platfo rms
18-54 y.o.
SG 1-2
Basic
Advertorial : HP, sections, newsletter + content page.
Medium rectangle newsletter + content page
6 weeks
€ 5.250
Light
Basic + 200.000 imp. ROS (medium rectangle or large leaderboard)
6 weeks
€ 8.300
Medium
Heavy
Tip of the day
Light + 100.000 imp. on sections (medium rectangle or large
leaderboard) + splash 3 days
3x Basic + 300.000 imp. ROS + 300.000 imps. on sections
(medium rectangle or large leaderboard)
"Tip of the day" newsletter insertion + web section + content
page
6 weeks
€ 13.350
6 months
€ 21.000
1 month
€ 4.250
Recruitment - products sending - survey - results
1 month
€ 15.000
Product testing
7 days
Homepage
€ 6.800
30.000
3 days
1/day
1 day
ROS
€ 4.000
€ 2.000
1.458.000
€ 20
*not for splash or overlayer (capping 1/day)
Available formats :
St an d ar d : leaderboard, large leaderboard, medium rectangle
P r em iu m : halfpage, tv spot leaderboard, billboard, mobile 2 ads
Ex c lu siv e : overlayer, take-over, mobile interstitial
14
€ 25
€ 40
Pioneer on the Belgian
market
Web: 7.893 u.b./day
Net reach/month
265.447 p.r./day
52.385 real users
15.214 visits/day
Available languages :
60% fr
40% nl
57% 
43% 
68%
French - Dutch
50%
So urce : CIM Internet Traffic A pril-June 2016 + CIM Internet A udience A pril-June 2016 all platfo rms
25-54 y.o.
SG 1-4
Big impact
1 HP + 5 ROS
490.000
100% + 33%
€ 3.900
€ 4.900
-
Women
7
422.000
50%
€ 3.400
€ 4.200
€ 6.800
Men
7
607.000
50%
€ 4.900
€ 6.100
€ 9.700
€ 17
€ 21
€ 34
ROS
8.817.000
*not for splash or overlayer (capping 1/day)
Available formats :
St an d ar d homepage : medium rectangle
St an d ar d ROS: leaderboard, large leaderboard, mobile banner
P r em iu m ROS : splash page, tv spot, billboard, mobile 2 ads
Ex c lu siv e : overlayer, take-over, mobile interstitial
15
Le Soir, Sudinfo, RTL info, Grenzecho, 20min & Figaro
Homepage
1
1.074.000
100%
ROS
3
1.795.000
20%
value
€ 21.500
€ 26.900
€ 43.000
rate
€ 14.000
€ 17.200
€ 25.800
value
€ 35.900
€ 44.900
€ 71.800
rate
€ 18.000
€ 23.300
€ 35.900
value
€ 10.100
€ 12.100
€ 18.100
rate
€ 5.600
€ 6.800
€ 8.500
RTL sport, Sudinfo sport, Le Soir sport, Grenzecho sport, Figaro sport
Sport
7
402.000
33%
RTL people, Victoire, Soirmag, Sudinfo fun, Figaro Madame, Figaro lifestyle, Out
Lifestyle
7
611.000
33%
value
€ 15.300
€ 18.300
€ 27.500
rate
€ 7.300
€ 8.600
€ 13.400
Le Soir culture & MAD, Sudinfo culture, Figaro culture, Evene, Cinenews, Out
Culture
7
196.000
33%
value
€ 4.900
€ 5.900
€ 8.800
rate
€ 3.100
€ 3.900
€ 5.900
value
€ 3.500
€ 4.400
rate
€ 2.700
€ 3.100
Student, Le Soir ICT, Radiocontact, Cinenews, Rendez-vous under 35 y.o.
Young
7
208.000
33%
*not for splash or overlayer (capping 1/day)
Available formats : see p. 30
16
-
Gezondheid, Passionsanté, Doctissimo, Psychologies
Health
7
290.000
33%
billboard
€ 5.800
346.000
33%
halfpage
€ 8.400
430.000
cap 1/day
splash
€ 17.500
Rossel network FR + NL
RON
118.260.000
CPM
€ 10
€ 15
€ 30
€4
€ 10.000
€3
€ 20.000
€2
€ 30.000
Rossel network FR + NL
RON
min. 30
2.500.000
min. 60
6.666.667
min. 90
15.000.000
leaderboard,
medium rectangle,
large rectangle
*homepages excluded, no attributes (expand, rich media) - 2 x 3 materials to provide
17
€ 10
Rossel's mobile websites and smartphone apps
Le Soir
3
363.000
€ 7.300
150.000
€ 4.500
Sudinfo
3
302.000
€ 6.000
27.000
€ 800
RTL info
3
780.000
€ 15.600
226.000
€ 6.800
Grenzecho
7
82.000
€ 1.600
24.300
€ 700
Cinenews
7
95.000
€ 1.900
18.000
€ 500
Out
7
NA
€ 500
Immovlan
3
136.000
€ 2.700
20.000
€ 600
Gocar
7
109.000
€ 2.200
58.000
€ 1.700
Rendez-vous
7
NA
€ 800
NA
€ 500
Le Soir
7
67.000
€ 1.700
20.000
€ 800
Sudinfo
7
NA
€ 900
NA
€ 800
RTL info
7
539.000
€ 13.500
47.000
€ 1.900
Grenzecho
7
NA
€ 600
NA
€ 400
Rendez-vous
7
NA
€ 600
NA
€ 400
NA
Rossel's websites & apps on tablets
18
Le Soir, Sudinfo, RTL info, Grenzecho, 20min mobile websites and smartphone apps
News
3
897.000
15%
value
€ 22.400
rate
€ 13.500
€ 15.200
379.000
€ 9.500
Rossel network on mobile websites and smartphone apps FR + NL
RON
60.000.000
CPM
€ 11
€ 16,5
€ 33
Rossel network on mobile websites and smartphone apps FR + NL
min. 30
RON
2.500.000
min. 60
6.666.667
min. 90
15.000.000
banner,
medium rectangle
€ 20
€ 4,4
€ 11.000
€ 3,3
€ 22.000
€ 2,2
€ 33.000
Rossel network on tablet apps
RON
3.300.000
CPM
*not for interstitial (capping 1/day) or mobile 2 ads (est. imp. based on the banner format)
**homepages excluded, no attributes (expand, rich media) - 2 x 2 materials to provide
19
€ 11
€ 16,5
€ 33
RON
3
310.000
Check it out 
Le Soir, Cinenews, Out mobile websites. Capping 1/hour
€ 7.800
Le Soir & Sudinfo sport apps
Le Soir
Sudinfo
3
Le Soir + Sudinfo
€ 2.000
€ 2.500
€ 2.000
€ 2.000
€ 2.500
€ 2.000
€ 3.500
€ 4.000
€ 3.500
"App of the day" package
widget on Le Soir homepage & Belgium apps
240.000 u.v./day
article and teaser
3.000 signs
Facebook post "App of the day"
302.970 followers
20
€ 3.500
takeover
Homepage
€ 108.370
39%
€ 65.800
€ 56.420
42%
€ 32.900
halfpage
€ 46.420
38%
€ 28.900
big ldb/tv spot
€ 67.290
42%
€ 38.900
€ 57.290
41%
€ 33.900
1
big ldb/tv spot
Homepage Plus
Big Impact
Run of sites
halfpage
Quality
halfpage
Le Soir + De Morgen
Smartphone
Homepage + ROS
100% +
capp. 1/day
4.557.400
1 HP + 3 ROS
100% + 15%
5.983.000
€ 101.943
51%
€ 49.500
2.689.000
€ 55.523
46%
€ 29.900
6.274.500
€ 129.554
65%
€ 44.900
1.599.000
€ 37.713
32%
€ 25.500
458.000
€ 14.030
50%
€ 7.000
1.374.000
€ 42.090
52%
€ 20.000
4.019.700
€ 55.776
60%
€ 22.500
4.019.700
€ 64.142
59%
€ 26.000
n.c.
€ 23.162
24%
€ 17.500
492.000
€ 14.432
31%
€ 10.000
interstitial
3
7
7
1
3
2ads
3
3D cube
3
Tablet
Run of sites
interstitial
7
Video ROS
inRead
Smartphone
Run of sites
3.294.000
1
halfpage
halfpage
100%
15%
20%
capp. 1/day
15%
100%
3
5
n.c.
7
Upscale
30
€ 11.500
Popular
30
€ 11.500
* exempt of agency fee
includes set up, maintenance & 10 articles or 1 long read
21
984.000
€ 28.864
31%
€ 20.000
1.640.000
€ 48.103
38%
€ 30.000
in feed unit
outbrain
3.000.000 imp.
15.000 clicks
newsletter on
demand
€ 40.750
€ 19.500
€ 9.750
newsletter on
demand
€ 68.500
in feed unit
outbrain
10.500.000 imp.
25.000 clicks
€ 42.000
€ 15.000
) NP (
halfpage
1
100%
9.678.400
€ 7,1
€ 69.100
big ldb/tv spot
1
100%
9.848.100
€ 7,4
€ 72.900
halfpage
3
15%
10.708.795
€ 8,3
€ 88.800
Homepage
ROS
*desktop + mobile
22
Your content
written by
or
or
and hosted on
or
Recommendation
via Outbrain
Homepage
news feed
basic
intense
basic
intense
basic
intense
6 months
3 months
1 month
content integration ONLINE*
set up &
maintenance
articles
format
-
5 articles
-
content integration PRINT
1/1p. Editorial
Content*
NA
promo
amplify*
branded page
in feed homepage
recommendation
branded page**
advertorial
outbrain
n.c.
1.125.000
7.142 clicks
imps
-
value
€ 2.500
€ 2.050
€ 1.500
€ 22.500
€ 5.000
format
-
10 articles
branded page**
advertorial
outbrain
imps
-
-
value
€ 2.500
€ 4.100
NA
format
-
15 articles
imps
-
-
value
€ 2.500
€ 6.150
€ 4.500
€ 67.500
€ 13.927
format
-
30 articles
branded page**
advertorial
outbrain
n.c.
3.375.000
32.100 clicks
€ 4.500
€ 67.500
€ 20.865
NA
imps
-
-
value
€ 2.500
€ 12.300
format
-
30 articles
440x288
imps
-
-
n.c.
or
Tailormade on
NA
n.c.
1.525.000
10.700 clicks
€ 1.500
€ 30.500
€ 7.500
branded page**
advertorial
outbrain
n.c.
3.375.000
21.426 clicks
text 7.500 signs branded page**
n.c.
n.c.
€ 2.000
€ 4.500
value
€ 2.500
€ 12.300
€ 9.000
format
-
60 articles
440x288
imps
-
-
n.c.
n.c.
value
€ 2.500
€ 24.600
€ 9.000
€ 2.000
advertorial
outbrain
5.550.000
42.852 clicks
€ 111.000
€ 25.711
advertorial
outbrain
n.c.
6.750.000
64.200 clicks
€ 9.000
€ 135.000
€ 38.520
text 7.500 signs branded page**
*exempt from agency fee
**available formats : wallpaper + large leaderboard/leaderboard + halfpage/imu
Newsletter : imu on Le Soir, leaderboard on Sudinfo
3.000 signs/article
newsletter
on demand
widget (social feed, channels, etc.)
€ 1.000
more content
€ 410/article
more clicks
€ 0,70/click
display
on demand
tailormade solutions
on demand
value
rate
€ 33.550 € 19.000
€ 46.100 € 25.000
€ 94.577 € 47.000
€ 107.665 € 51.000
€ 167.011 € 75.000
€ 220.620 € 88.000
1 week
content integration*
set up &
maintenance
articles
promo**
in feed homepage
co-branded
emailing
€ 2.000
photo & video
gallery
recommandation
facebook post
minimum
guaranteed
readers
rate
30.000
€ 17.000
value
rate
€ 13.065
€ 6.400
€ 34.370
€ 15.300
€ 63.520
€ 27.200
€ 15.000
*exempt from agency fee
**year deals, volume deals and promotional conditions cannot be applied
6 weeks
3 weeks
1 week
content integration*
promo
set up &
maintenance
articles
in feed
recommandation*
banner
format
-
1 article
in feed unit
outbrain
sticky
imps
-
-
335.000
2.500 clicks
100.000
value
€ 1.000
€ 270
€ 7.370
€ 1.925
€ 2.500
format
-
3 articles
in feed unit
outbrain
sticky
imps
-
-
1.010.000
4.000 clicks
300.000
value
€ 1.000
€ 810
€ 22.220
€ 2.840
€ 7.500
format
-
6 articles
in feed unit
outbrain
sticky
imps
-
-
2.020.000
6.000 clicks
500.000
value
€ 1.000
€ 1.620
€ 44.440
€ 3.960
€ 12.500
1
100%
100% FR
68.000
€ 1.500
3
50%
100% FR
104.500
€ 2.300
*exempt from agency fee
Sudinfo : apps only
1.500 signs/article
&
24
€ 15.000 – min. 25.000 clicks
max. € 0,60/click
€ 10.000 – min. 15.385 clicks
max. € 0,65/click
€ 5.000 – min. 7.142 clicks
max. € 0,70/click
€ 4.500 – min. 6.818 clicks
max. € 0,66/click
€ 3.250 – min. 4.577 clicks
max. € 0,71/click
€ 1.750 – min. 2.272 clicks
max. € 0,77/click
25
Rossel network and channels available on
Publisher ID :
Storefront:
pub-9038399284179254
platform.rubiconproject.com/ong/#sellers/rosseladvertising
via
PROGRAMMATIC GUARANTEED
PREFERRED DEALS
OPEN AUCTION
Cédric Ralet
 cedric.ralet@rossel.be
 02 225 55 18
0498 78 25 49
Tom Vandevenne
 tom.vandevenne@rossel.be
 02 225 56 94
0471 84 02 52
26
Le Soir
7
every working day
FR
95.000
300x250
€ 2.400
Sudinfo
7
every working day
FR
112.000
728x90
€ 2.800
RTL info
7
twice a day
FR
450.000
728x90 / 300x250
€ 11.250
Belgium Iphone
30
once a week
FR
70.200
300x250
€ 1.750
Victoire
30
once a week
FR
11.800
728x90 / 300x250
€ 350
Gezondheid/PassionSanté
30
once a week
5% FR - 95% NL
380.000
300x250
€ 9.500
RTL TVI
30
once a week
FR
134.000
728x90 / 300x250
€ 3.350
Cinenews
30
once a week
55% FR - 45% NL
19.000
560x180
€ 700
Out
30
once a week
65% FR - 35% NL
3.500
300x250
€ 200
RTL Weather
7
once a day
FR
30.000
728x90 / 300x250
€ 750
Gocar
7
once a day
55% FR - 45% NL
350.000
300x250
€ 8.750
Immovlan
30
once a month
60% FR - 40% NL
80.000
300x250
€ 2.000
(Midi express + Mad + Amortie & lob)
Immovlan
60% FR - 40% NL
500.000
€ 12.000
Gocar
55% FR - 45% NL
500.000
€ 12.000
Other website on demand
€ 0,30
Targeting (gender, age, language, etc.)
+25%
€ 500
TIME
+ 25%
WEATHER
+ 25%
DEVICE
+ 10%
SPECIFIC CONTENT
+ 25%
LANGUAGE
+ 25%
LOCATION
+ 25%
PROVIDER
+ 25%
BEHAVIORAL
+ 25%
DATA (per segment)
+ 5€ CPM
28
Gender
Age (including majority)
At delis/independent retailers
Care and beauty
Kids in household
At discount supermarkets
Fashion and clothing
Level of education
Online
Optics
Size of household
At organic/health food stores
Household Income
At Supermarkets
Responsibility for household
Computer (hardware or software)
Consumer Electronics
Main income-earner in household
Alcoholic beverages
Personal income
Brand name food
Computer or video games
Employment status
Low fat or calorie reduced food
Financial services
Job
Healthy products as part of a balanced diet
Insurance
New food brands/varieties
Organic products
Baby products
Books
Convenient food
Do-It-Yourself articles
Cinema
Sweet and savory snacks
Furniture
Communication
Foods that I can store for long term storage
Domestic animal/pet supplies
Catalogues
Utility suppliers and tarrifs
E-Commerce
Telecommunications
Economy
Car Buyers
Household appliances
Entertainment
Beauty, Care & Fashion Lovers
Familiy and leisure
Technology & Gadget Enthusiasts
Art and culture
Jobs, career
Convenience Cookers
Entertainment media
Comedy, humor, satire
Discount Shoppers
Sport and Fitness
Lifestyle
Families with young children
Local news
Gamers
Further education or training
Moving images
Healthy Eaters
Partner agencies
News
Household Shoppers
Imprint,search, help etc.
LOHAS
Plane or train tickets
Politics
Luxury Shoppers
Holidays, last minute trips
Science
Young Mobile Communicators
TV-films/-series
Home Movers
User generated content
Savers & Investors
Boulevard, stars and VIPs
Fitness & Sport Enthusiasts
Automotive
Weather
Holiday Travellers
Move to house
Celebrity Gossips
Move to flat
Extroversion
Empathy
Meticulous
Frequency Boosting (minimal contact
probabilities)
House ownership
Emotional stability
New experiences
5€ CPM per segment p maximum 2 cumulative segments
NEW CLIENT
-5%
on the first campaign
LOYALTY
-5%
on the second order within 2 months for the same advertiser
GOVERNMENT
-30%
can not be combined with other discounts
NON PROFIT ORGANIZATION
-30%
can not be combined with other discounts
CHARITY ORGANIZATION
-50%
can not be combined with other discounts
2 ADS
-20%
on the CPM price
3 ADS
-40%
on the CPM price
EXPANDABLE
+15%
on the CPM price
FULL OVERLAYER
+25%
on the CPM price
CO-BRANDING
+15%
applicable on every additional brand name used in the creatives
EXCLUSIVITY
+50%
RICH MEDIA HOSTING
+25%
TAILORMADE CAPPING
+100%
capping 1
+75%
capping 2
+50%
capping 3
+25%
capping 4
p
on the CPM price
any complaint must be submitted within 2 months of the end of the campaign
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300x600
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468x400
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120x600
160x600
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840x150
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Gocar
Gezondheid/PassionSanté
Rendez-vous
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Mint

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Radio Contact

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Student

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Out
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Cinenews

20min
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Figaro
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Grenzecho
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RTL
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Sudinfo
840x250
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Le Soir Plus

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970x250

Le Soir

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120x600

Pack YOUNG

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320x100 +
300x250

Pack CULTURE
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Pack LIFESTYLE
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Pack SPORT
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see tech.
spec.

Pack NEWS
see tech.
spec.
480x320 +
320x480
see tech.
spec.

728x90
Parallax
Mobile
interstitial
Take over
Overlayer
Mobile 2 ads
Sticky
Billboard
TV spot

Splash
Halfpage

Skyscraper
EXCLUSIVE

Format (pixels)
Packages/sites
PREMIUM
Large
rectangle

Medium
rectangle
STANDARD
Large
Leaderboard
leaderboard

www.rosseladvertising.be
 inforosseladvertising@rossel.be
 02 225 52 10