DeMorgen.be - de Persgroep Advertising

Transcription

LET’S TALK
ABOUT
DIGITAL RATES Q2
APRIL - JUNE 2015
3D
IN THE PICTURE
3D CUBE
Format
Placement
Channel
Gross contacts/day
Gross value
Halfpage + expandable
HLN.be/7SUR7.be
Homepage
2,350,000
€23,270
+
+
+
+
Full Home
HLN.be/7SUR7.be Mobile
Homepage
1,240,000
€15,000
Mobile Full Home
AD slot 1: Mobile Leaderboard
AD slot 2: 3D Cube
AD slot 3: 3D Cube
Total gross contacts/day:
Total Value Pack:
Package rate
Discount:
3,590,000
€38,270
€25,000
-35%
AD NEW
FO
RM
AT
SUMMER CONDITIONS
VALID FROM 01/07/2015 - 31/08/2015
CPD
HLN.BE/7SUR7.BE - DEMORGEN.BE - HOME (+)
INVESTED NET BUGETSUMMER
SURPLUS
> €10,000
< €10,000
1+1
2+2
Before agency commission
HLN.BE MOBILE - 7SUR7.BE MOBILE FULL HOME
SUMMER SURPLUS
1+1
CPP
WORLD OF WOMEN
(HLN.BE/NINA.BE - HLN.BE/7SUR7.BE SHOWBIZZ - 7SUR7.BE YOU - GOEDGEVOEL.BE)
SUMMER SURPLUS
1+1
SUMMER SURPLUS
1+1
CPM
HLN.BE/7SUR7.BE - DEMORGEN.BE - WORLD OF WOMEN
INVESTED NET BUDGET
Before agency commission
> €10,000
< €10,000
DEMORGEN.BE MOBILE - FULL HOME
SUMMER SURPLUS
+ 100% impressions
+ 50% impressions
-3-
Inhoud
HLN.be/7SUR7.be
Homepage
ROS & Channel
Packages
Video
Mobile
Tablet
p. 4
p. 5
p. 6
p. 7
p. 8
p. 9
DeMorgen.be
Homepage
ROS & Channel
Packages
Video
Mobile
Tablet
p. 10
p. 11
p. 12
p. 13
p. 14
p. 15
Premium News
Homepage
Tablet
p. 16
p. 17
PNU
Homepage
ROS & Channel
Packages
Video
Mobile
Tablet
Performix
p. 18
p. 19
p. 20
P. 21
P. 22
P. 23
p. 24
World of Women
Homepage
ROW & Sites
Video
Packages
p. 25
p. 26
p. 26
p. 27
Joepie
Mobile
p. 28
RON
RON
King Packages
Mobile
Mobile King Packages
p. 29
p. 30
p. 31
p. 32
Discounts & Charges
p. 33
Conditions
p. 34
HLN.be/7SUR7.be
HLN.be/7SUR7.be
Premium News
DeMorgen.be
HOMEPAGE
HLN.BE/ 7SUR7.BE
529,583
2,350,000
Net contacts / day
Gross contacts / day
HLN.BE
461,716
2,050,000
7SUR7.BE
67,867
300,000
HLN.BE
€49,500
€32,500
€27,500
€23,500
€16,800
€11,900
7SUR7.BE
€14,500
€8,100
€7,200
€5,500
€4,200
€2,800
HLN.BE
€55
7SUR7.BE
€55
PNU
AUDIENCE ESTIMATE - DFP FORECAST - HOMEPAGE
on request
on request
300x1100
840x250
300x600
468x400
HLN.BE/ 7SUR7.BE
€54,500
€34,500
€29,500
€24,900
€17,900
€12,500
CPM
Medium Overlayer*
640x480
HLN.BE/ 7SUR7.BE
€55
JOEPIE
Homepage Take-Over
Arrow
Big Halfpage
Big Leaderboard
Halfpage
TR-IMU
World of Women
CPD - 100% SOI
* Only available in combination with other homepage format
RON
HOMEPAGE PLUS
Gross contacts / day - HOMEPAGE
+
HLN.BE/ 7SUR7.BE
2,350,000
HLN.BE
2,050,000
7SUR7.BE
300,000
707,000
590,000
117,000
3,057,000
2,640,000
417,000
Net contacts / day - ROS CAP 1 (CPM=€5)
=
Total contacts - HOMEPAGE +
Discounts &
Charges
AUDIENCE ESTIMATE - DFP FORECAST
Big Halfpage
Big Leaderboard
Halfpage
300x1100
840x250
300x600
HLN.BE/ 7SUR7.BE
€33,035
€28,435
€21,435
* Homepage plus: homepage ad format also appears ROS with capping 1 on the same day
-4-
HLN.BE
€30,450
€26,450
€19,750
7SUR7.BE
€7,785
€6,085
€4,785
Conditions
CPD - HOMEPAGE 100% SOI + ROS CAP 1
HLN.be/7SUR7.be
HLN.be/7SUR7.be
DeMorgen.be
RUN OF SITE & CHANNELS
PNU
Premium News
ROS
Run of Site*
News
Sports
Showbizz & Music
Travel & Weather
Nina/You (excl. Home)
Planet Watch
Finance
i HLN - i 7SUR7
Video
Cars
9,025,179
5,652,263
2,677,962
2,887,203
600,456
2,714,911
458,590
770,589
727,619
344,802
113,263
104,800,000
49,000,000
18,000,000
17,200,000
2,300,000
11,100,000
1,650,000
2,600,000
1,750,000
1,050,000
200,000
Net contacts
6,893,333
4,555,159
2,216,029
2,060,699
542,631
2,181,496
388,207
681,440
660,960
283,730
113,263
HLN.BE
Gross contacts
87,600,000
42,000,000
15,000,000
13,000,000
2,000,000
9,100,000
1,500,000
2,300,000
1,600,000
900,000
200,000
2,131,846
1,097,104
461,933
826,504
57,825
533,415
70,383
89,149
66,659
61,072
17,200,000
7,000,000
3,000,000
4,200,000
300,000
2,000,000
150,000
300,000
150,000
150,000
CPM
3AD**
model
€ 15
€ 25
€ 25
€ 25
€ 30
€ 30
€ 30
€ 30
€ 30
€ 30
€ 30
Medium Overlayer
(cap1) 640x480
€ 35
€ 45
€ 45
€ 45
€ 45
€ 50
€ 45
€ 45
€ 45
€ 45
€ 45
Conditions
Discounts &
Charges
RON
* ROS excludes Homepage & Channel Photo
** 3AD model: large leaderboard (840x150) + halfpage (300x600) + IMU (468x400)
7SUR7.BE
Net contacts Gross contacts
World of Women
HLN.BE/ 7SUR7.BE
Net contacts
Gross contacts
RATES
JOEPIE
AUDIENCE ESTIMATE - DFP FORECAST - PERIOD: 1 MONTH
-5-
HLN.be/7SUR7.be
HLN.be/7SUR7.be
PNU
Premium News
DeMorgen.be
PACKAGES
+
+
+
+
+
Run of Site
3AD
3
15%
1,500,000
Total Value Pack:
Package rate
Discount:
e-CPM package
Run of Site
Interstitial
2
1/lifetime
650,000
Total Value Pack:
Package rate:
Discount:
€29.250
€19,000
-35%
e-CPM package
€29
Conditions
Discounts &
Charges
* max 2 per month
€7
NEW
INTERSTITIAL PACKAGE*
Placement
Format
Period (# days)
Capping
Impressions
€43,500
€26,900
-38%
JOEPIE
Homepage
Halfpage
1
100%
2,350,000
RON
Placement
Format
Period (# days)
SOI
Impressions
World of Women
BIG IMPACT PREMIUM PACKAGE
-6-
HLN.be/7SUR7.be
HLN.be/7SUR7.be
AUDIENCE ESTIMATE - TEADS FORECAST - PERIOD: 1 MONTH
HLN.BE/ 7SUR7.BE
Gross contacts
HLN.BE
Gross contacts
10,083,000
5,500,000
1,250,000
980,000
1,550,000
120,000
340,000
335,000
8,000
8,308,000
4,500,000
1,000,000
800,000
1,300,000
100,000
300,000
300,000
8,000
Run of Site*
News
Sports
Showbizz & Music
Nina/YOU
Planet Watch
Finance
i HLN - i 7SUR7
Cars
7SUR7.BE
Gross contacts
1,775,000
1,000,000
250,000
180,000
250,000
20,000
40,000
35,000
RATES
CPM
Inread**
30 sec spot
€ 40
€ 48
€ 48
€ 48
€ 48
€ 48
€ 48
€ 48
€ 48
JOEPIE
VIDEO - INREAD
World of Women
PNU
Premium News
DeMorgen.be
VIDEO
VIDEO IMPACT PACKAGE
Run of Site
Inread
14
500,000
Total Value Pack:
Package rate
Discount:
€20,000
€12,500
-38%
e-CPM package
€25
Conditions
Placement
Format
Period (# days)
Impressions
Discounts &
Charges
RON
* ROS excludes Homepage & Channel Photo
** Only available with articles with +1.750 characters - sound starts to play with mouse-over
-7-
HLN.be/7SUR7.be
HLN.be/7SUR7.be
Ad Sizes
Mobile Leaderboard (320x100)
M-IMU (320x250)
M-Page (320x480)
Premium News
DeMorgen.be
MOBILE
HOMEPAGE ADVERTISING
CPD 1 DAY
Full Home value
€15,000
€19,500
Full Home Rate (2+1)
€10,000
€13,000
On the homepage the weekend is 1 day
€8,400 (-33%)
* 1 Ad Slot in rotation: Advertisers must deliver 2 creatives that will appear in rotation in our 3 Homepage ad slots
** Full home: Advertisers must deliver minimum 2 creatives that will appear simultaneously in our 3 Homepage ad slots
CPM ADVERTISING
World of Women
HLN.BE/ 7SUR7.BE
Gross contacts /day 1 Ad slot in rotation*
Mobile Leaderboard + M-IMU
1,240,000
€5,000
Mobile Leaderboard + M-Page
1,240,000
€6,500
PNU
CPM
126.150,000
58,000,000
26,800,000
28,000,000
€12
€25
€25
€25
Mobile Leaderboard
+ M-Page **
€16
€33
€33
€33
RON
2AD’s *
* Advertisers must deliver a Mobile Leaderboard & M-IMU that will appear in rotation
**Advertisers must deliver a Mobile Leaderboard & M-Page that will appear in rotation
***Channel Women includes showbizz, 7sur7.be/you & HLN.be/Nina
MOBILE IMPACT PACKAGE
Period (# days)
SOI
Impressions
Homepage
Full Home
1
100%
1,240,000
+
+
+
+
Run of Mobile
2AD’s (Mobile
Leaderboard
+ M-IMU)
2
15%
1,200,000
Total Value Pack:
Package rate
Discount:
e-CPM package
€29,400
€17,900
-39%
€7
Conditions
Placement
Format
Discounts &
Charges
Run of Mobile
News
Sports
Women ***
HLN.BE/ 7SUR7.BE +
HLN NIEUWSWEKKER
Gross contacts /month
JOEPIE
-8-
Weekly newspaper downloads
142,000
FORMATS
Logo Splash Page
Post Splash Page
Interstitials
Landing Page
1/session
1/session
4/session
1/session (after click on interstital)
Period**
Rate
1 week
€10,000
HLN.be/7SUR7.be
Conditions
Discounts &
Charges
RON
* Available on Android & iOS
** Exclusivity for 1 advertiser per period
JOEPIE
TABLET PACKAGE*
World of Women
PNU
Premium News
TABLET
DeMorgen.be
Het Laatste Nieuws
-9-
HLN.be/7SUR7.be
DeMorgen.be
PNU
Premium News
DeMorgen.be
HOMEPAGE
CPD - 100% SOI
Homepage Take-Over
Big Leaderboard
Halfpage
IMU
on request
840x250
300x600
468x400
€10,000
€6,000
€4,000
€3,000
World of Women
DEMORGEN.BE
65,034
200,000
Net contacts / day
Medium Overlayer*
640x480
€60
DeMorgen.be is responsive, AD’s will also appear on the tablet version
* Only available in combination with other homepage format
RON
HOMEPAGE PLUS
JOEPIE
CPM
DEMORGEN.BE
200,000
+
130,000
Total contacts HOMEPAGE +
330,000
=
Discounts &
Charges
840x250
300x600
€6,650
€4,650
- 10 -
Conditions
Big Leaderboard
Halfpage
HLN.be/7SUR7.be
DeMorgen.be
DeMorgen.be
AUDIENCE ESTIMATE - DFP FORECAST PERIOD: 1 MONTH
1,922,271
1,626,938
440,016
207,044
272,891
151,845
450,234
10,050,000
6,500,000
1,200,000
350,000
600,000
400,000
1,000,000
€20
€30
€30
€30
€30
€30
€30
€40
€45
€45
€45
€45
€45
€45
Conditions
Discounts &
Charges
RON
* ROS excludes Homepage
** 3AD model: Large leaderboard (840x150) + Halfpage (300x600) + IMU (468x400)
Medium Overlayer
(cap1) 640x480
World of Women
Run of Site*
News & Opinion
Cult
Magazine
Finance
Sports
Tech & Science
CPM
3AD
model**
JOEPIE
DEMORGEN.BE
Net contacts
Gross contacts
RATES
PNU
Premium News
ROS
- 11 -
HLN.be/7SUR7.be
DeMorgen.be
PNU
Premium News
DeMorgen.be
PACKAGES
+
+
+
+
+
Run of Site
3AD
7
15%
300,000
Total Value Pack:
Package rate
Discount:
e-CPM package
Total Value Pack:
Package rate
Discount:
ROS
Interstitial
2
1/lifetime
180,000
€14
NEW
INTERSTITIAL PACKAGE*
e-CPM package
€9,900
€7,425
-25%
€ 41
Discounts &
Charges
Placement
Format
Period (# days)
Capping
Impressions
€10,000
€6,900
-31%
JOEPIE
Homepage
Halfpage
1
100%
200,000
RON
Placement
Format
Period (# days)
SOI
Impressions
World of Women
QUALITY PACKAGE
Conditions
* max 2 per month
- 12 -
HLN.be/7SUR7.be
DeMorgen.be
PERIOD: 1 MONTH
DEMORGEN.BE
Gross contacts
2,660,000
1,500,000
240,000
140,000
100,000
80,000
600,000
Run of Site*
News - Opinion
Cult
Magazine
Finance
Sports
Tech & Science
RATES
CPM
Inread** 30 sec spot
€50
€55
€55
€55
€55
€55
€55
JOEPIE
VIDEO - INREAD
World of Women
PNU
Premium News
DeMorgen.be
VIDEO
VIDEO QUALITY PACKAGE
Total Value Pack:
Package rate
Discount:
Run of Site
Inread
14
160,000
e-CPM package
€8,000
€5,000
-38%
€31
Conditions
Placement
Format
Period (# days)
Impressions
Discounts &
Charges
RON
* ROS excludes Homepage
** Only available with articles with +1.750 characters - sound starts to play with mouse-over
- 13 -
HLN.be/7SUR7.be
DeMorgen.be
Available on Android, iOS &
smartphone view
responsive website
Ad Sizes
Premium News
DeMorgen.be
MOBILE
Mobile Leaderboard (320x100)
M-IMU (320x250)
M-Page (320x480)
PNU
HOMEPAGE ADVERTISING
DEMORGEN.BE
CPD 3 DAYS
Mobile Leaderboard + M-IMU
Mobile Leaderboard + M-Page
210,000
210,000
Full Home Rate (2+1)
€1,750
€2,275
Full Home value
€2.625
€3.425
World of Women
Gross contacts/3 days
* Full home: Advertisers must deliver minimum 2 creatives that will appear simultaneously on the homepage
JOEPIE
RUN OF MOBILE & CHANNELS
2 AD’s *
CPM
7,100,000
4,000,000
450,000
2,050,000
€15
€30
€30
€30
Mobile leaderboard
+ M-Page **
€20
€40
€40
€40
RON
Run of Mobile
News
Sports
Lifestyle***
DEMORGEN.BE
Gross contacts /month
Discounts &
Charges
*Advertisers must deliver a Mobile Leaderboard & M-IMU that will appear in rotation
** Advertisers must deliver a Mobile Leaderboard & M-Page that will appear in rotation
*** Lifestyle includes Zine, Cult, Tech & Science
MOBILE QUALITY PACKAGE
Homepage
Full Home
3
100%
210,000
+
+
+
+
Run of Mobile
2 AD’s
7
20%
320,000
- 14 -
Total Value Pack:
Package rate
Discount:
e-CPM package
€7,425
€4,500
-39%
€8
Conditions
Placement
Format
Period (# days)
SOI
Impressions
Weekly newspaper downloads
68,000
FORMATS
Logo Splash Page
Post Splash Page
Interstitials
Landing Page
1/session
1/session
4/session
1/session (after click on interstitial)
Period**
Rate
1 week
€5,000
HLN.be/7SUR7.be
JOEPIE
TABLET PACKAGE*
World of Women
PNU
Premium News
TABLET
DeMorgen.be
De Morgen
Conditions
Discounts &
Charges
RON
*Available on Android & iOS
**Exclusivity for 1 advertiser per period
- 15 -
Premium News
DeMorgen.be
HOMEPAGE
HLN.be/7SUR7.be
Premium News
AUDIENCE ESTIMATE - DFP FORECAST - HOMEPAGE*
PNU
COMBINE THE HOMEPAGES OF HLN.BE/7SUR7.BE AND DEMORGEN.BE
CPD - 100% SOI
Homepage Take-Over
Big Leaderboard
Halfpage
on request
840x250
300x600
€59,200
€28,000
€20,000
World of Women
PREMIUM NEWS
594,617
2,550,000
Net contacts / day
JOEPIE
*On the homepage the weekend is 1 day
=
837,000
3,387,000
840x250
300x600
€32,185
€24,185
- 16 -
Conditions
+
Discounts &
Charges
PREMIUM NEWS
2,550,000
Big Leaderboard
Halfpage
RON
HOMEPAGE PLUS*
HLN.be/7SUR7.be
Premium News
World of Women
PNU
Premium News
DeMorgen.be
TABLET
TABLET PACKAGE
JOEPIE
+
68,000
1/session
1/session
4/session
after click on interstitial
Total Value Pack:
Package rate
Discount:
€15,000
€12,500
-17%
RON
142,000
DE MORGEN
on tablet
7
100%
Discounts &
Charges
FORMATS
Logo Splash Page
Post Splash Page
Interstitials
Landing Page
HET LAATSTE NIEUWS
on tablet
+
7
+
100%
+
Conditions
Placement
Period (# days)
SOI
Weekly newspaper
download
- 17 -
Premium News
DeMorgen.be
HOMEPAGE
HLN.be/7SUR7.be
Premium Newsmedia United Digital
PNU
Combine 6 leading newssites:
World of Women
PNU
3,552,000
CPD - 100% SOI
Total Value
on request €108,200
840x250
€55,600
300x600
€45,600
PNU Rate
€74,900
€32,900
€28,900
Discount
31%
41%
37%
JOEPIE
Homepage Take-Over
Big Leaderboard
Halfpage
RON
HOMEPAGE PLUS
PNU
3,552,000
+
1,431,500
=
Discounts &
Charges
Net contacts / day - ROS CAP 1
4,983,500
CPD - HOMEPAGE 100% SOI + CPM CAP 1
Big Leaderboard
Halfpage
840x250
300x600
TOTAL VALUE
€68,500
€58,535
Homepage plus: homepage ad format also appears ROS with capping 1 on the same day
- 18 -
PNU RATE
€38,900
€33,900
DISCOUNT
43%
42%
Conditions
DeMorgen.be
Premium News
ROS
HLN.be/7SUR7.be
Placement
Format
Period (# days)
SOI
Impressions
ROS
Halfpage
3
15%
2,937,060
Total Value Pack:
PNU Rate
Discount:
e-CPM package
€50,941
€29,900
-41%
€10
JOEPIE
PNU ROS 3 DAYS
World of Women
PNU
Total Value Pack:
PNU Rate
Discount:
e-CPM package
€118,863
€44,900
-62%
€7
Discounts &
Charges
ROS
Halfpage
7
15%
6,853,140
Conditions
Placement
Format
Period (# days)
SOI
Impressions
RON
PNU ROS 1 WEEK
- 19 -
Premium News
DeMorgen.be
PACKAGES
HLN.be/7SUR7.be
BIG IMPACT PACKAGE PNU
+
+
+
+
+
Run of Site
Halfpage
3
15%
2,937,060
Total Value Pack:
PNU Rate
Package rate
Discount:
e-CPM package
€142,141
€77,800
€64,900
-54%
€7
RON
Homepage
Halfpage
2
100%
7,104,000
QUALITY PACK
PNU QUALITY PACKAGE
Total Value Pack:
PNU Rate
Discount:
Run of Site
Halfpage
7
20%
1,418,200
e-CPM package
€33,110
€25,500
23%
€18
Conditions
Placement
Format
Period (# days)
SOI
Impressions
Discounts &
Charges
Placement
Format
Period (# days)
SOI
Impressions
JOEPIE
World of Women
PNU
- 20 -
PNU VIDEO 3 DAYS
Total Value Pack:
PNU Rate
Discount:
ROS
Inread
3
1 per day
492,000
e-CPM package
€19,430
€12,800
-34%
€26
JOEPIE
Placement
Format
Period (# days)
Capping
Impressions
World of Women
PNU
Premium News
DeMorgen.be
VIDEO
HLN.be/7SUR7.be
Total Value Pack:
PNU Rate
Discount:
ROS
Inread
5
1 per day
984,000
€25
Discounts &
Charges
e-CPM package
€38,860
€25,000
-36%
PNU VIDEO 7 DAYS
Placement
Format
Period (# days)
Capping
Impressions
Total Value Pack:
PNU Rate
Discount:
ROS
Inread
7
1 per day
1,640,000
e-CPM package
- 21 -
€64,778
€35,000
-46%
€21
Conditions
Placement
Format
Period (# days)
Capping
Impressions
RON
PNU VIDEO 5 DAYS
Premium News
DeMorgen.be
MOBILE
HLN.be/7SUR7.be
• Mobile splash: 320x480
Format
Period (# days)
Capping/day
Impressions
Mobile Splash
1
1
367.900
Total Value Pack:
Package rate
Discount:
€11,246
€7,000
-38%
World of Women
PNU
PNU MOBILE SPLASH 1 DAY
• Mobile splash: 320x480
Mobile Splash
3
1
1.103.700
Total Value Pack:
Package rate
Discount:
€33,737
€20,000
-41%
Total Value Pack:
Package rate
Discount:
€37,446
€22,500
-40%
RON
Format
Period (# days)
Capping/day
Impressions
JOEPIE
PNU MOBILE SPLASH 3 DAYS
Format
Period (# days)
SOI
Impressions
2 ADS*
3
15%
2,585,000
Discounts &
Charges
PNU MOBILE ROS 15%
Conditions
*Advertisers must deliver minimum 2 creatives that will appear in rotation
- 22 -
PNU TABLET
Total Value Pack:
PNU Rate
Discount:
€21,709
€17,500
-19%
Discounts &
Charges
RON
JOEPIE
Splash
7
100%
Conditions
Format
Period (# days)
SOI
World of Women
PNU
Premium News
DeMorgen.be
TABLET
HLN.be/7SUR7.be
- 23 -
PERFORMIX
CLICKS
4,545
10,000
17,647
CPC
€1.10
€1.00
€0.85
HLN.be/7SUR7.be
Conditions
Discounts &
Charges
CONDITIONS PNU PERFORMIX
• The ad slots will be visible on all pages Run of Network except on the homepages
• At least 3 creatives have to be delivered, furthermore an adequate rotation (image & text) has to be foreseen;
optimization on CTR is possible
• If the campaign period is longer than 1 month, new material must be delivered each month
• If CTR < 0,01%, the campaign will be put on hold and you will be asked to deliver new materials
• Campaign period = at least 1 month; delivery clicks = as fast as possible.
• Campaigns can be extended but end date will not be guaranteed, furthermore no compensations will be made
JOEPIE
RATE
€5,000
€10,000
€15,000
RON
CPC
World of Women
PNU
Premium News
Combine De Persgroep Advertising Network & Rossel Advertising Network (excl RTL.be)
DeMorgen.be
- 24 -
HLN.be/7SUR7.be
World of Women
AUDIENCE ESTIMATE - DFP FORECAST - HOMEPAGE*
WOW
63,787
240,000
Net contacts 3 days
Gross contacts 3 days
World of Women
PNU
Premium News
HLN.be/Nina, GoedGevoel.be, HLN.be/7SUR7.be Showbizz, 7SUR7.be/YOU
DeMorgen.be
HOMEPAGE
Homepage Take-Over
Big Leaderboard
Large Leaderboard
Halfpage
on request
840x250
840x150
300x600
€9,500
€6,500
€5,500
€4,500
JOEPIE
CPP - 100% SOI - 3 DAYS
Conditions
Discounts &
Charges
RON
*World of Women home includes the homepage of GoedGevoel.be, HLN.be/Nina,
HLN.be/7SUR7.be Showbizz
- 25 -
HLN.be/7SUR7.be
RUN OF WOMEN & SITES
ROW
RATES
WORLD OF WOMEN
Net contacts Gross contacts
Run of Women**
HLN.be/Nina
GoedGevoel.be
7SUR7.be/YOU
HLN.be/7SUR7.be Showbizz
4,400,783
2,181,496
481,654
533,415
2,796,431
3AD
model
27,800,000
9,100,000
700,000
2,000,000
16,000,000
€18
€30
€30
€30
€25
CPM
Medium Overlayer UV Splash (cap1)*
(cap1) (640x480)
(640x480)
€45
€50
€50
€50
€45
€55
-
JOEPIE
AUDIENCE ESTIMATE - DFP
FORECAST - PERIOD: 1 MONTH
World of Women
PNU
Premium News
DeMorgen.be
World of Women
RON
* Unique visitor interstitial
** Run of Women excludes de homepages
AUDIENCE ESTIMATE - DFP
FORECAST - PERIOD: 1 MONTH
CPM
Inread** 30 sec spot
€48
* Excl. Homepages
** Only available in articles with +1,750 characters - sound starts to play with mouse-over
- 26 -
Conditions
Run of Women**
WORLD OF WOMEN
Gross Contacts
2,660,000
RATES
Discounts &
Charges
VIDEO
HLN.be/7SUR7.be
World of Women
DeMorgen.be
PACKAGES
WORLD OF WOMEN PACKAGE
Total Value Pack:
Package rate
Discount:
e-CPM package
€22,240
€11,900
-46%
€10
JOEPIE
Run of Women
3AD
7
15%
930,000
RON
+
+
+
+
+
Discounts &
Charges
Homepage
Large Leaderboard
3
100%
240,000
Conditions
Placement
Format
Period (# days)
SOI
Impressions
World of Women
PNU
Premium News
- 27 -
HLN.be/7SUR7.be
Joepie
Premium News
DeMorgen.be
MOBILE
Ad Sizes
TEEN PACKAGE
Total Value Pack:
Package rate
Discount:
€3,750
€2,900
-23%
JOEPIE
Article page
2AD
RON
+
+
Discounts &
Charges
Homepage
Tile
1 week
150,000
Conditions
Placement
Format
Period
Impressions
World of Women
PNU
2AD: Mobile Leaderboard (320 x 100)
2AD: Mobile IMU (320x250)
Tile (300x400)
- 28 -
RON
130,750,000
Gross contacts / month
HLN.be/7SUR7.be
World of Women
RON CAMPAIGNS WILL APPEAR ON:
HLN.BE/7SUR7.BE, DEMORGEN.BE & WORLD OF WOMEN,
HOMEPAGES ARE EXCLUDED
PNU
Premium News
DeMorgen.be
Run of Network
3 AD MODEL
Run of Network*
€10
MEDIUM OVERLAYER
(CAP1) 640X480
€25
JOEPIE
CPM
Conditions
Discounts &
Charges
RON
*Minimum booking 1.000.000 gross contacts
*Rich media is not publisher paid in Run of Network Campaigns
- 29 -
HLN.be/7SUR7.be
Run of Network
PNU
Premium News
DeMorgen.be
KING PACKAGES RUN OF NETWORK
Total Value Pack:
Package rate:
Discount:
€20,000
€10,000
-50%
JOEPIE
Run of Network
3AD
2,000,000
min. 4 weeks
€5
FLOATING PACK 3
Run of Network
Large Leaderboard or Halfpage or IMU
6,666,667
min. 4 weeks
€3
The 3 AD’s will be delivered seperatly in
function of availability with no guarantee to
deliver the 3 formats evenly.
Rate
€20,000
Conditions
CONDITIONS KING PACKAGES
• Valid for campaigns with a clear call to action and recruitment/sales goal.
De Persgroep Advertising reserves the right to refuse campaigns after seeing the material without any form of compensation
• Impressions are delivered according to availability (we can not guarantee an evenly spread).
There is no compensation in case of underdelivery, the campaign will automatically be extended
• This promotion can not be combined with other discounts or promotions
• Rich media (Mediamind, Adform & Weborama) is not publisher paid in Run of Network campaigns
• Identical material is required for all sites
RON
Placement
Format
Impressions
Period (# days)
CPM
Discounts &
Charges
Placement
Format
Impressions
SOI
CPM
World of Women
KING RON 5
- 30 -
PNU
Premium News
DeMorgen.be
MOBILE
HLN.be/7SUR7.be
Run of Network
World of Women
RUN OF MOBILE
133,250,000
Gross contacts / month
CPM
Run of Mobile
Conditions
Discounts &
Charges
RON
Minimum booking 1.000.000 gross contacts
Rich media is not publisher paid in Run of Network Campaigns
JOEPIE
2 AD’s*
€8
- 31 -
HLN.be/7SUR7.be
Run of Network
KING ROM 4
Placement
Format
Impressions
Period (# days)
CPM
Run of Mobile
2 AD’s
2,000,000
min. 4 weeks
€4
Total Value Pack:
Package rate
Discount:
€16,000
€8,000
-50%
Total Value Pack:
Package rate
Discount:
€40,000
€15,000
-63%
Run of Mobile
2 AD’s
5,000,000
min. 4 weeks
€3
RON
Placement
Format
Impressions
Period (# days)
CPM
JOEPIE
KING ROM 3
World of Women
PNU
Premium News
DeMorgen.be
MOBILE
- 32 -
Conditions
CONDITIONS MOBILE KING PACKAGES
• Valid for campaigns with a clear call to action and recruitment/sales goal.
De Persgroep Advertising reserves the right to refuse campaigns after seeing the material without any form of compensation
• Impressions are delivered according to availability (we can not guarantee an evenly spread).
There is no compensation in case of underdelivery, the campaign will automatically be extended
• This promotion can not be combined with other discounts or promotions
• Rich media (Mediamind, Adform & Weborama) is not publisher paid in Run of Network campaigns
• Identical material is required for all mobile apps/sites
Discounts &
Charges
HLN.be/7SUR7.be
GROSS BUDGET
PREMIUM CPD
€15,000
€20,000
€30,000
€40,000
€50,000
€50,001
DISCOUNT %
2,5%
5,0%
7,5%
10,0%
12,5%
on request
PNU
€5,001
€15,001
€20,001
€30,001
€40,001
>
SPECIAL CONDITIONS
CPM
5%
50%
25%
30%
50%
CPD
5%
25%
12,5%
15%
25%
New client: only valid on the first campaign, cumulable with other discounts
Top topical: unpredictable top topicals
Top topical: predictable top topicals
Government: can not be combined with other discounts
Caritative organisations: can not be combined with other discounts
RON
EXTRA CHARGES
OTS BUYING
CAPPING
1
2
3
+4
CHARGE
+ 100%
+ 75%
+ 50%
+ 25%
World of Women
DISCOUNT %
2,5%
5,0%
7,5%
10,0%
12,5%
on request
€10,000
€15,000
€20,000
€30,000
€40,000
€40,001
EXPANDABLE
+ 30%
LARGE OVERLAYER (800X600)
+ 30%
BRAND QUOTING*
+ 15%
SPECIFIC CATEGORY
+ 25%
Discounts &
Charges
CPM
€5,001
€10,001
€15,001
€20,001
€30,001
>
Premium News
DeMorgen.be
DISCOUNTS
Conditions
* applied on every additional brand name used in creatives
- 33 -
Premium News
PNU
Conditions
• All options are valid for a period of 14 days. When a second option is requested, we have to receive a
signature for the first option within 48 hours
• All offers are valid for a period of 14 days, unless mentioned otherwise
• A minimum order amount of € 3.000 is required except for mobile
• No exclusivity is given to any advertiser
• Ratecard discounts and packages can not be combined with other discounts and/or year contracts
• All discounts mentioned before are not applicable with other packages (discounts) or special promotions
• Please consult our sales guidelines for more details on offers, options, order forms, campaign
cancellations and compensations
• For technical details, contact our webtrafficking department: banner@persgroep.be
• The latest ratecards are available on http://www.persgroepadvertising.be
DeMorgen.be
HLN.be/7SUR7.be
SALES CONDITIONS
World of Women
• The use of rich media (Mediamind, Adform & Weborama) is included in our ratecard prices for video, games,
data capture and other concepts which need and track surfer interactions
• In case of multiple formats (like 3AD, TR-IMU, Arrow or Homepage Take-Over), max. 3 formats per order line
are included
• We do not support the rich media cost for Promobox, Traffic Booster, 2nd Halfpage on the homepage and
3AD in RON
• To be 100% sure that the rich media costs are included, don’t hesitate to send your test material or concept
to banner@persgroep.be, we will validate within 24h
• Homepage Take-Overs & Arrows do have priority on all other CPD-formats on the Homepage & Response
Packages
• For information about extra charges for the creation of advertising formats (technical costs), please contact
your account manager
RON
CREATIVE CONDITIONS
Discounts &
cHARGES
CONDITIONS
- 34 -

DeMorgen.be - de Persgroep Advertising

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