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ALLIANCE
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CORTESE
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LARGEST DIS
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LEADING ED
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REAL KNOW
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ACTUAL SER
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TRUE PARTN
Wakeboarding, Wakeskating and Wakesurfing’s Movement and Lifestyle
The�sport
With nearly 3.5 million participants in the U.S., wakeboarding has a
dedicated corps of riders whose identities are tied to its spirit and lifestyle.
These participants are young, opinionated, and have resources to spend.
When you add equally passionate and rapidly growing factions of wakeskating
and wakesurfing enthusiasts, you have a growing community of boardsport
participants with significant purchasing power. We are snowboarding and
surfing to millions of riders in the middle of our country who don’t have a
mountain or an ocean. As access to these sports grows regularly with the
propagation of cable parks throughout the country and globe, wakeboarding
has become a truly global activity.
ALLIANCE
For the past thirteen years, Alliance Wakeboard Magazine has been the
magazine of choice for true wakeboarders and wakeskaters. Our readers expect
Alliance to be on the frontline of our activities and they eagerly anticipate each
issue. Alliance Wakeboard Magazine is independently published and solely focused
on bringing our readers the most current and complete editorial coverage of our
sports. Our editorial experience is used not only to cover wakeboarding, wakeskating
and wakesurfing, but also to actively unearth new regions, athletes, participants and
markets. Coupled with the power and reach of alliancewake.com, alliancewakeskate.com
and alliancewakesurf.com we have the ability to connect with wake enthusiasts on a
truly global scale.
content
Alliance Wakeboard Magazine is written, edited, and photographed by riders
and industry experts. Collectively, this group has more editorial and industry
experience than any other wakeboarding and wakeskating publication or media
company in the world. Wherever Alliance goes, the highest expectations and best
reputation in the industry precede us.
014 BIG PICTURE
Old and new
024 CURRENT
Another year
028 E-BOMBS & OVERHEARD
AARP shred
030 BROWN TROUT
Combo w/ extra cheese
032 FIRE DRILL
Parks Bonifay
036 REASON
Favorite spot
038 MATTERS
070
LAKE CHUMMING
Passion
040 SUBSCRIBE
Spell ghood
074 CONTESTING
Wake Park Triple Crown - TSR
078 REVIEWS
Button pushing
080 COME CORRECT
Wrapped mute backside 180 w/ Jeff House
082 GOODS
2014 shredsticks
042
THE LIST
084 IN STORE
Wake Nation Cincinnati
086 SHOP LIST
Go Shopping
088 COMING UP
Sophie Hogben
090 GIRL PAGE
Charlotte
092 BIG HEADS
GoPro edition
094 WAD
064
LESS THAn 5
Body drop
readers
Alliance Wakeboard Magazine reaches a quality of wakeboarder, wakeskater
and wakesurfer that no other magazine in the world can match. We reach the
most dedicated riders and lifestyle enthusiasts in the sport, the insiders and
the local opinion leaders across the country. This reach and influence has spread
outside of the United States as dedicated riders all over the world ask for Alliance.
Alliance is the largest distributed wake publication in the world.
REACH
Alliance Wakeboard Magazine publishes 8 issues per year, distributing
40,000 copies per issue through subscribers, digital editions, boardsport
retailers, bookstores, boat dealerships, events, and industry affiliates.
Our distribution ensures that your ads get in front of active participants and true
lifestyle enthusiasts, regular purchasers of new products.
OPPORTUNITY
Median household income for all wakeboarding participants is $76,000.
Over 1 million of these participants are core participants, meaning
they define themselves as wakeboarders: these are our readers.
More than 70% of all participants are males under the age of 25.
More than 75% of the frequent participants are under the age of 25.
READER INFORMATION
SEX: 79% male, 21% female
AGE: Median 21.1
HOURS PER ISSUE SPENT
READING ALLIANCE: 2.9
OTHER SPORTING ACTIVITIES:
Skateboarding 42%,
Snowboarding 31%, Surfing 18%
OWN OR HAVE ACCESS TO A
COMPUTER: 99%
HOURS PER WEEK SPENT ONLINE:
14.25
40,000 copies, the most widely distributed wakeboarding publication in the world,
with a per issue with a pass along rate of 4x, totaling 160,000 readers per issue.
58% of our readers acquire our publication at a boardsport retailer, bookstore or a
boat dealership.
40% of our distribution is represented by subscribers.
2% of our readers are industry affiliates or professional athletes.
Additional copies are distributed to subscribers, newsstands and events throughout
the world.
ADVERTISING SCHEDULE
DEC/JAN 2014.1
Ad close
Photo Annual / Large Format
10/04
FEB/MAR GEAR GUIDE
2014.2
11/22
APRIL 2014.3
1/24
1/31
3/10
MAY 2014.4
2/21
2/29
4/11
JUNE 2014.5
3/28
4/4
5/14
Materials due
10/11
In stores
11/21
11/29
1/6
Ad close
Materials due
In stores
5/2
6/16
5/30
6/6
7/15
OCT/NOV 2014.8
7/25
8/1
9/12
DEC/JAN 2015.1
10/3
10/10
11/18
JULY 2014.6
Mid-Summer
4/25
AUG/SEPT 2014.7
Late Summer
Boat Shows
Early Spring
Surf Expo
Spring
Early Summer
Photo Annual / Large Format
ADVERTISING RATES FOR 2 0 1 4
4 COLOR
2 COLOR
1X
$8526
5X
8X
$7695
$4049
1 PAGE
2/3 PAGE
$4488
$8099
$4263
$3407
$3237
$3074
1/2 PAGE
$2712
$2699
$2565
SPREADS
B&W
SPREADS
1 PAGE
2/3 PAGE
1/2 PAGE
1X
5X
8X
$7502
$3949
$7125
$3750
$6770
$3563
$3005
$2854
$2712
1 PAGE
2/3 PAGE
$2505
$2379
$2260
1/2 PAGE
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ALLIANCE
SPECIFICATIONS
high resolution PDF or tif files without crop
marks via file transfer. We are Mac based
using InDesign CS5, Adobe Illustrator CS5
and Adobe Photoshop CS5. Files created in
anything other than these must be saved as
.tif or .eps files. All fonts must be rasterized
or converted to outlines. All support images
should be .tif or .eps files. It is important that
you build the files to our size specifications,
this includes bleed and live areas*, we
reserve the right to re-format to fit our specs.
All files must be built at 300 dpi in CMYK
format. We will not accept anything less than
300 dpi, this is to ensure the quality of your
advertisement. When placing or embedding
a file in Illustrator, images must be CMYK
at 300 dpi. Embedded images cannot be
modified. Make sure ad is built to bleed specs
ALLIANCE
if images run off the page. Please supply a
hard copy of your ad with all files.
ALLIANCE
ALLIANCE
WAKE.COM
2033 San Elijo Ave. #230
$2473
$2349
$2232
$2161
$2053
$1948
$9780
COVER 4
$9896
$14,860
MASTHEAD SPREAD
$5132
Layout Reference
Spread
Gatefold
live - 15.75 x 10.375
trim - 16.25 x 10.875
bleed - 16.5 x 11.125
file template available upon request
Additional marketing inserts are available
including booklets, sticker sheets, and DVD’s.
For options and pricing please speak with an
Alliance representative.
Quik Reference
File type: MAC
Software: InDesign, Illustrator, Photoshop
Fonts: Rasterize or Create Outlines for
all fonts
Images .tif or .eps
Color: CMYK (spot colors will be converted
to CMYK equivalent)
Resolution: 300 dpi
Production Fees
We offer full ad creative and production
services, from complete campaigns
to scanning services. Charges will be
negotiated on a per project basis dependent
on scope and time requirements.
Ad Creative
Alliance Wakeboard Magazine will not run
ads containing: frontal nudity, guns, illegal
drugs, images deemed to be racist or sexist
or the negative depiction of other action
sports companies. Alliance reserves the right
to alter ad copy with the cooperation of the
advertiser. Mail order ads cannot list any
specific pricing or retail codes of any kind.
Full Page
2/3 Page (VERT)
1/2 Page (HORZ)
live - 7.625 x 10.375
trim - 8.125 x 10.875
bleed - 8.375 x 11.125
live - 3.562 x 10.375
trim - 4.062 x 10.875
bleed - 4.313 x 11.125
live - 7.625 x 4.938
trim - 8.125 x 5.438
bleed - 8.375 x 5.688
* Masthead spread: full page + 2/3 page
Posters
$9318
Posters include 40,000 posters tipped into
the magazine print run and 2000 extra
posters sent to the advertiser folded. The
backside of the poster can also be printed in
b/w with company or athlete propaganda on
all 42,000 for an additional charge.
Poster
live - 14.5 x 20.25
trim - 15 x 20.75
bleed - 15.25 x 21
Late Fees
There will be a $100 charge for art received
after the week of the artwork deadline. Any
ad received for insertion at proofing will incur
a $200 per page charge.
• Cardiff CA 92007 •
ALLIANCE
8X
$5854
$3100
COVER 2 GATEFOLD
wakeboard
*Live area refers to the area within the ad
where all important information should be
placed. Anything outside this area runs the
risk of being unreadable. For example, on a
full page ad, your contact information, photo
credit, etc. should be within the 7.625 x 10.375”
dimension noted on the media kit.
5X
$6164
$3244
COVER 2 SPREAD
wakeboard
Alliance Wakeboard Magazine is printed
ALLIANCE
computer to plate. Please send us digital
1X
$6486
$3414
POSITIONED ADS
Additional Insert Options
Digital Submissions
SPREADS
P 760-943-6600
•
F 760-943-6656
• E mail@alliancewake.com