Third Party Event Media Kit

Community Partnerships Media Kit
The Royal Alexandra Hospital Foundation cannot provide media support for your event, nor can it guarantee
media attendance or coverage of your event, however we do want to give you the best opportunity and
support in order to secure your own media coverage.
TV Stations
Local Media List
CTV Edmonton
Click here to submit your event.
Global Edmonton
Click here to submit your event.
CBC Edmonton
No longer offering an online submission form, however you can still email your event to
newsedmonton@cbc.ca
City TV Edmonton
Click here to submit your event.
OMNI Edmonton
Click here to submit your event.
Radio Stations
Virgin Radio Edmonton
Click here to submit your event.
The Bounce
Click here to submit your event.
The following can be found online through their websites or social media accounts:
Up! 99.3, Fresh FM, CISN Country, iNews 880, 630 CHED, CBC Radio Edmonton, Hot 107,
NOW Radio, Sonic 102.9, K97, Capital FM, and CKUA.
Newspapers
Edmonton Journal
Click here to submit your event.
Edmonton Sun
Click here and click on the “Place an Ad” button
Websites
City of Edmonton
Click here to submit your event.
Kijiji Edmonton
Visit Kijiji.ca to create an ad with details about your event.
Yelp Edmonton
Visit Yelp.ca and click on the “Add an Event” button. You will require a Yelp account to place an
add.
Facebook
Visit Facebook.com/events to create your own Facebook event page where you can invite guests
and promote your event all in one place.
The Local Good
Edmonton’s hub for green and local living has their own events page where you can submit your
event as well. Click here to complete.
To Do Canada
A great website that highlights events happening in cities across the country
Click here to complete.
Media Tip Sheet
Use the following information to help prepare you to promote your event to the media and/or be
interviewed by the media.
• Know your audience. – Not all events are appropriate for all media outlets. Is your event a
cocktail party or family picnic? The audiences for each event are very different. Is the purpose of
the media coverage you want to drive attendance to your event or to simply promote the event as
it is happening? In order for media to be interested your event must be relevant to the media
outlet’s viewers, listeners and readers.
• Some community calendars require as much as two months’ notice; start planning your coverage
early.
• If you want media coverage of the actual event, send a press release or media advisory two days
in advance. Ask yourself “who cares and why should the media cover my event” and then try to
satisfy those questions with your press release. Keep the five W’s in mind – who, what, where,
when and why when developing your release.
• Identify an event spokesperson. The spokesperson you choose should have a warm demeanor
and the ability to speak comfortably and be easy to understand when the media is asking
questions. Make their contact information clear on any media advisories or news releases and be
sure to include a cell phone number so that there are always easy for the media to reach.
• The average TV news story is no longer than two minutes. Try to speak in short and
understandable segments. Avoid using technical jargon. Be concise and clear. For TV interviews,
look at the reporter, not the cameraman to appear natural and conversational.
• Always start with your most important information; then provide background information. This
way if a story is edited down your most important message will be sure to be heard. Avoid giving
“yes” or “no” answers, always expand your answers to provide details that help tell your story.
• Remember you are hosting an event to benefit the Royal Alexandra Hospital Foundation or one of
its medical centres of excellence not representing the organization. If media are interested in
speaking to physicians, foundation staff etc. please direct them to our Director of
Communications, Lindsay Peddle at (780)735-5458 or (780)217-2613.
• Keep track of any coverage you receive. Email it to: Lindsay Peddle at lpeddle@royalalex.org
Common Media Terms
The following terms are often used by journalists and public relations practitioners. Knowing these
terms may be helpful as you pitch your story to news media.
Advertorial
A paid advertisement written in the form of editorial copy for a publication. It is often confused
with a news story because of its design and content.
Angle
A specific perspective a reporter takes when writing a story.
Boilerplate
Standard wording about a company that usually appears at the bottom of all news releases.
B-roll
Television footage an announcer speaks over during a newscast.
Copy
Commonly known as text, or a collection of sentences and paragraphs.
Deadline
A time limit for the completion of an article or story by a reporter or producer. The media works
under very tight deadlines and often needs a response or interview within a few hours.
Editorial
Expression of opinion, as opposed to a news article which presents facts without opinion.
Editorials usually appear on an “editorial page” separate from news stories.
Feature/Soft News
A story that highlights a person, event or trend. Typically not time sensitive. Often referred to as a
“human interest” story.
Hard News
A story that is timely and related to an event. For example, a crime, announcement, legal
proceeding etc. Hard news is typically of immediate interest or impact.
Headline
The title of an article or press release.
Lead
The beginning of a news story, generally containing the who, what, when, where and why. Make it
compelling. It could be the only sentence the editor reads!
Media advisory
A brief summary of the basic facts surrounding an event or offering an expert for comment on a
particular topic. An advisory is often used when time is short or the occasion does not warrant a
full news release.
Media coverage
Mention of an organization, its employees, physicians or services in the media.
News article
A story written by a journalist, who is reporting on new information. Organizations have no control
over what is written in the article or when it is published. You will not be able to review your article
before it is printed.
Pitch
A prepared phone call or email to a journalist in an attempt to “sell” a story idea.
Press kit
Several materials combined in one folder or package. Often includes a news release on a specific
announcement or event, fact sheet, company background and executive biographies. Depending
on the size and scope of our event, you may create a press kit.
Press release
The most common written form used in public relations to share news and information. Also
referred to as a news release.
Source/Spokesperson
A person with information useful to the media that is the subject of an interview.
Q&A
A document which lists anticipated questions that may be posed to the organization
spokesperson.