Digital Marketing Meeting

Digital Marketing Meeting
June 4, 2009 • Schaumburg, IL • Hosted by Motorola • Sponsored by Google
One of BtoB Magazine’s Best Marketers for 2007, Eduardo Conrado is
corporate vice president of Global Business & Technology Marketing &
Communication for Motorola, Inc., a role which encompasses three of
Motorola’s four primary businesses - Home & Networks Mobility,
Government & Public Safety, and Enterprise Mobility businesses - with
revenues of more than $18 Billion. Conrado is responsible for driving a
single voice through a worldwide team that has been the force behind
Motorola’s successful B2B marketing strategy - from overall branding, to
product and regional/channel marketing, to internal and external communications, to interactive and direct marketing. Conrado has been
Eduardo Conrado
responsible for realigning Motorola’s marketing teams around customer
Corporate Vice
segments rather than business units. An industry-recognized, award-winPresident Global
ning marketing leader, Conrado received two significant honors in 2007:
Business &
BtoB Magazine’s Best Marketers of 2007 and also was honored recently
Technology
Marketing &
with HENAAC’s (formerly known as the Hispanic Engineer National
Communications
Achievement Awards Conference) Chairman’s Award. Prior to Conrado’s
Motorola, Inc.
current assignment as leader of Motorola’s global B2B marketing team,
he served as vice president of Global Marketing & Communications for
Motorola’s Networks & Enterprise, a $13 billion business encompassing public and private
networks, enterprise mobility and services. Moving through a variety of key leadership roles,
Conrado also previously was as vice president of Global Marketing, Public Relations and
Industry Analyst Relations for Motorola Networks. As such, he was responsible for commercial
value propositions, product positioning, pricing, leading the annual portfolio management
cycle and the publication of systems roadmaps for seven global lines of business. Earlier in
his career, he led the Marketing and Business Operation as a senior director for the company’s
network infrastructure business in Latin America. This position was preceded with multiple
other international business and marketing assignments in a range of areas within Motorola,
including Paging, Joint Ventures, Satellite Products, and Mobile Devices. Conrado holds a
Bachelor of Science in Industrial Engineering from Texas Tech University. He also holds an
MBA from ESADE in Barcelona, Spain and a Masters of International
Management from the Thunderbird School of Global Management.
Brian joined ANA in 2005 and is Vice President, Member Relations
focusing on the ANA’s Central Region. He is currently responsible for
strengthening relationships with member companies, broadening the
membership base and business development. Prior to joining ANA,
Brian was the founder of DDB Media, LLC – a publisher and content
provider to the healthcare industry and Publisher of WLS Lifestyles magazine– both in print and online. He is a co-author of Weight Loss
Surgery for Dummies. He has served on the Board for the Walk from
Obesity. Brian has held marketing and sales positions at PrimeMedia,
Inc, Advanstar Communications, Inc. and Reed Exhibitions. Brian holds
a B.S. in marketing from Central Connecticut State University.
Brian Davidson
Vice President,
Member Relations
ANA
Jim Lecinski, Managing Director of the Central Region for Google, leads
the advertising business with Google's major Central Region clients and
media agency partners. Heading up Google's Chicago operation, Jim is a
seasoned advertising and marketing expert, with nearly 20 years of integrated marketing and online advertising experience. Jim has expertise in
brand and creative strategy, marketing plan development, consumer lead
generation, marketing analysis, optimization and consumer insights.
Additionally, Jim has a strong background in retail and consumer packaged goods. He has held leadership positions at DDB, marchFirst, Young
& Rubicam, and EuroRSCG. In addition to his advertising and marketing
experience, Lecinski, a vintage jazz music collector, has an MBA from
the University of Illinois and a Bachelor of Arts from the University of
Notre Dame.
Dennis Cortes is the Search Engine Specialist for Motorola Broadband
Mobility Solutions. His interest in web development and search marketing began in the late 1990s when he created and managed his own
successful e-tail business. He made the move to corporate in 2005, taking on the role of Webmaster at Symbol Technologies. Within twelve
months, he increased their keyword search engine rankings by 250%.
When Symbol was acquired by Motorola in 2007, Dennis took on the
role of in-house search specialist. He helps internal clients with their
natural and paid search campaigns on a global scale, resulting in top
listings for industry keywords across the top search engines around the
world. Dennis holds a Bachelors Degree in Computer Information
Systems from St. Joseph’s University.
Nadya Kohl has over 16 years business experience in B2C and B2B
strategy, marketing, and sales. In her role as Vice President, Business
Development for Experian Digital Advertising Services group, she is
responsible for developing and executing all aspects of the go-to-market
strategy for this new portfolio of leading edge targeting products. In her
previous role at Experian as Vice-President - Experian Decision
Sciences, she launched and led the new Strategic Consulting function.
This group specializes in developing customized, database-driven, marketing strategies and solutions for a wide cross-section of strategic
clients in the Media, Consumer Products, Retail, and High Tech fields.
Nadya came to Experian from a position as a founding executive of two
data-related start ups focused on software development for local search
and Internet Yellow Pages products. Her responsibilities there included
business development, market research, and early stage fundraising
through venture capital, private equity, and individual/corporate
investors. Prior to these start ups, she held a variety of key leadership
Jim Lecinski
Managing Director,
Central Region
Google
Dennis Cortes
Search Engine
Specialist
Motorola Broadband
Mobility Solutions
Nadya Kohl
Vice President,
Digital Advertising
Services
Experian Marketing
Services
roles at RR Donnelley, the nation’s largest printer and communications
firm. Much of Nadya’s time at RR Donnelley focused on creating and
developing new multi-channel solutions for various clients, including
numerous web-based services for customers such as Bertelsmann,
Verizon, Sprint and SBC, in addition to other operational and strategic
management responsibilities. Nadya currently resides with her husband
and their daughter and son in Montclair, NJ, but she is originally from
Chicago, where she received an MBA from the University of Chicago,
and a BBA with honors in Economics from Loyola University of Chicago.
Kristen Nomura
Kristen manages a team of consultants who help advertisers and agencies maximize the effectiveness of their search campaigns and website
user experience, through the use of measurement tools including Google
Analytics and Website Optimizer. Prior to joining Google, she was
Director of Client Solutions at ClearGauge, a boutique consulting firm
focused on online marketing strategies and analytics for Fortune 500
companies. Kristen holds a Bachelors degree in French and Economics
from Ohio State, and a Master of Science degree in Integrated
Marketing Communications (IMC) from Northwestern University.
East & Central
Region Manager,
Search & Analytics,
Google
Steve Rubel, SVP, Director of Insights for Edelman Digital, is responsible for keeping Edelman and its clients in the vanguard. He studies
global technology, media and online trends and shapes them into
actionable insights and marketing communications strategies. In his
role, Rubel curates white papers on digital trends. These are distributed
free to clients. In addition, he draws on these insights in his role as a
senior strategic advisor to Edelman clients such as PepsiCo, Zagat,
Unilever, Microsoft and many others. Rubel supports the account planning processes, intellectual property development and the firm's innovation and business development efforts. He is a member of the Edelman
Steve Rubel
Digital senior leadership committee. His Micro Persuasion blog on digital SVP, Director of
trends, which launched in 2004, today has 50,000 daily readers and
Insights
Edelman Digital
has been cited as a must-read by the Wall Street Journal, Forbes, CNET,
PC Magazine and Forrester Research. In addition, he is actively followed
by more than 22,000 on Twitter, writes a bi-weekly column for
Advertising Age and is often sought by the press and as a keynote speaker. Rubel has been
named to several prestigious lists, including: PR Week's 40 Under 40, The Forbes.com Web
Celeb 25, PC Magazine's 100 Favorite Blogs, Media Magazine's Media 100, the
AlwaysOn/Technorati Open Media 100 and the CNET News.com Blog 100. Prior to joining
Edelman in 2006, Rubel worked for 15 years in a variety of marketing communications positions in corporate, non-profit and small/mid-sized PR firms. Most recently, he spent five years
at CooperKatz & Company where he pioneered the use of blogs as a marketing vehicle for
clients such as the Association of National Advertisers, simplehuman and Vespa.