New Brochure - New Matter - Final

Partners
1 Nair Hospital
2 KEM Hospital
3 K. B. Bhabha Municipal General
Hospital , Kurla
4 V.N. Desai Municipal General
Hospital
5 Dr. R. N. Cooper Municipal General
Hospital
6 Hinduhriday Balasaheb Thakare
Trauma Care Hospital
7 M.W.Desai Municipal General
Hospital
8 Dr. Babasaheb Ambedkar Municipal
General Hospital
9 Shatabdi Hospital (Kasturba Cross Road)
NGOs
1 Parivartansheel Sanstha (PSS)
2 Mumbai Smiles Founda on (MS)
3 Commi ed Communi es
Development Trust (CCDT)
4 Niramaya Health Founda on (NHF)
5 Apnalaya (APN)
6 United Associa on for Public Health
and Educa on (UAPHE)
10 K.B. Bhabha Municipal General
Hospital, Bandra
11 Rajawadi Hospital
12 Sant Muktabai Municipal General
Hospital
13 Swatantrya Veer Savarkar Municipal
General Hospital
14 Shatabdi Hospital, Govandi
15 Brahmakumari’s BSES Municipal
General Hospital
16 Naigaon Maternity Home
17 Gramin Rugnalaya, Panvel
18 Naigaon Maternity Home (MCGM)
19 Oshiwara Maternity Home (MCGM)
20 Aakurli Matenity Home (MCGM)
21 UHC (Chhota Sion) Hospital (MCGM)
22 Chembur Naka Maternity Home
(MCGM)
23 Ruxmani Lying-In Hospital
24 Bharat Ratna Indira Gandhi Hospital,
Mira road
25 Dr. B. G. Chhaya Hospital
26 B J Hospital
27 Indira Gandhi Memorial Hospital,
Bhiwandi
28 Neral PHC
29 Sub District Hospital, Karjat
30 Gramin Rugnalaya, Panvel
31 Gramin Rugnalaya, Uran
32 Gramin Rugnalaya, Vikramgadh
33 Gramin Rugnalaya, Jawhar
7 Jeevan Samvardhan Founda on (JSF)
8 Janjagru Vidyarthi Sangh (JVS)
9 Sant Gadge Maharaj Samajik Sanstha
(SGMSS)
10 Bhara ya Stree Shak (BSS)
11 Jankalyan Bahuddeshiya Shikshan
Prasarak Mandal (JBUSPM)
12 Social Ac on for Health Educa on
and Legal Issue (SAHELI)
13 Saryajani Mahila Utkarsha Sanstha
(SMUS)
14 Rahi Samajeek Sanstha (RSS)
15 Aarambha Samaj Vikas Sanstha
(ASVS)
16 Navjeevan World Peace and
Research Founda on (NWPRF)
17 Zep Bahuddeshiya Samaj Vikas
Sanstha (ZBSVS)
ARMMAN is a trust registered with the Charity Commissioner's Office,
Mumbai (Registra on Number E25192) under the Bombay Public Trust
Act 1950.
All dona ons made to ARMMAN are tax deductable.
ARMMAN USA is registered under Inland Revenue Sec on 501(c)(3),
which makes your dona ons tax exempt. (EIN number: 27-1523964)
To donate to ARMMAN, log on to www.armman.org/donate
ARMMAN,
29/225, Delta Co age Annexe, Om CHS Ltd, Anand Nagar,
Vakola, Santacruz (E), Mumbai 400055
Contact : (022) 61668948, +91 9029002948
Email: armmanindia@armman.org
Follow us :
armmanindia
www.armman.org
(Advancing Reduction in Mortality and Morbidity
of Mothers, Children and Neonates)
Delivering India’s Future
ARMMAN is a non-profit organiza on commi ed to improving the well being of
pregnant mothers, newborn, infants and children in the first five years of their life.
ARMMAN designs and implements sustainable interven ons to reduce maternal,
neonatal and child mortality and morbidity in underprivileged communi es in
India. ARMMAN's core programs make innova ve use of technology to develop
viable interven ons and maximize outreach. Current projects of ARMMAN are
mMitra urban and rural communi es across India, Arogya Sakhi home-based
Antenatal and Infancy care, Mother and Child High Risk Factor Tracking and HERO
(Helpline for Emergency Response Opera ons).
Design and printed by www.csrhubindia.org
HOSPITALS
The
MAMA
partnership delivers
vital health messages
to new and expectant mothers in
developing countries via their mobile
phones. MAMA started with a three-year,
$10 million investment to create and
strengthen programs in Bangladesh, South
Africa, and India. MAMA’s efforts align
with the UN Secretary-General’s Every
Woman Every Child campaign and efforts
to achieve Millennium Development
Goals (MDGs) 4 and 5.
mMitra is a free mobile voice
call service that provides
culturally appropriate comprehensive informa on
on preven ve care and simple interven ons to
reduce maternal and infant mortality and
morbidity in urban areas. The voice calls are in the
local dialect, specific to the woman's gesta onal
age or the age of the infant and are sent
weekly/twice a week directly to pregnant women
and mothers with infants in their chosen meslot.
mMitra is a collabora on between ARMMAN,
BabyCenter, LLC and Johnson & Johnson
Corporate Contribu ons.
Case studies
Program Strategy
The vision of the program is to make the mMitra service a
household name so that every pregnant woman and new
mother enrols herself to avail this service for a safe delivery
and healthy child.
There are two ver cals of the mMitra program.
The first ver cal is the Hospital Ver cal. Partnerships have
been developed with public hospitals and maternity homes.
All government hospitals cater to the health care needs of
the urban poor. We have posted health workers at these
hospitals and maternity homes who register the women
who come for their antenatal and postnatal checkups.
The second ver cal is the Community Ver cal. Partnerships
have been developed with NGOs working in different
communi es. Community Sakhis belonging to these NGOs
enrol women directly in the slums in the early stages of
pregnancy. NGOs have a wide outreach and enable
registra on of women in early stages of pregnancy.
Process
The messages have been developed by doctors on
ARMMAN's panel in associa on with BabyCenter and FOGSI
experts who have ensured that the messages speak to the
specific needs of the women.
A total of 145 individualized voice messages of 60 – 120
seconds in Hindi and Marathi, are being sent directly to the
mobile phones of each enrolled woman with the following
frequency:
Infancy month 3 - 12:
One message per week
The registra on process requires that the women provide
their primary mobile number, preferred me-slot to receive
the mMitra call, language she prefers the call in and her last
menstrual period. This informa on ensures that she
receives the voice calls in her preferred meslot and the
informa on is specific to her gesta onal age or the age of
the child. For each message, there are three tries.
The mMitra Missed call system
If the woman has missed the message of the week despite
three tries, she can give a missed call on the designated
number to receive a call back from the system immediately
with the missed message.
The mMitra Call centre
The enrolled women can call the mMitra call centre in case
of the following four eventuali es:
a. She has changed her number and needs to inform about
the same
b. She has delivered and needs to inform about the same
Right informa on is a shortcut to healthy and
improved lifestyle
c. She has changed her one hour me-slot
d. She has had an abor on or s llbirth
When the woman calls, her call is automa cally
disconnected and the call centre execu ve calls her back
and takes down the necessary details and also counsel her in
case of an abor on/ s llbirth.
5,00,000
Message
Delivery
Pregnancy: Two
messages per week
2,00,000
22,466
Infancy until month 3: Two
messages per week
First week after
birth: Once a day
Informa on can defeat adversity
Shweta's family comprises of three members. Shweta has completed get SSC while
her husband is uneducated, hence he could not secure a good job with a good salary.
He works as a construc on worker and gets paid as per daily wages. If he misses
work for a day, he does not receive any payment for that day. His earns about Rs.
5000-6000 per month and the rent payment for the house is Rs 3000. Shweta
registered for the mMitra service in Chota Sion Hospital. She says, “ I took advantage
of the mMitra free voice call service to get informa on about the things I was not
aware off earlier. I got to know the reason and importance behind exclusive
breas eeding the child for six months, importance of taking iron and folic acid
tablets, the immuniza on and vaccina on cycles, family planning, etc. I got all of this
informa on in these 25 calls.”
A er faithfully following the instruc ons in the voice calls, she gave birth to a
beau ful, healthy baby girl. She got the vaccina ons done on me as per the
informa on given in the voice calls. She is a proud and happy mother of a healthy
baby girl. She says, it would not have been so easy without mMitra. As mMitra is a
free service, it did not put any strain on our financial condi on. I had a safe delivery
in the hospital. Our en re family is grateful to mMitra as it helped us a lot in the
mes of need with limited resources, thanks to mobile technology”
Name: Shweta Kisan Chauhan, Age: 22 yrs
2014
2015
2016
Renu belongs to a family of six people. She and her husband have a vegetable stall of
their own. Their total income together comes upto Rs 8000 per month. They both
make a living by selling potatoes and onions.
She says, “From the moment I started receiving calls, I started making changes in my
lifestyle.” Previously, she was confused as to which side should she sleep on during her
pregnancy. She did not know the right sleeping posture to be adopted and wanted to
know more about ps to sleep comfortably during pregnancy. With mMitra voice call
on sleeping posture she got all the informa on she needed and it helped her sleep
comfortably. She was also suffering from stomach gas which made her feel bloated.
Imagine her excitement when she received a voice call from mMitra that spoke about
gas problems during pregnancy. The mMitra Sakhi advised her on increasing her water
intake. She followed the instruc ons and the gas problem subsided to quite an extent.
She was unaware that such a simple solu on could liberate her from her ailment.
She says, “I trust the advice given by mMitra voice calls. I follow each and every
instruc on rigorously. Previously, I had swollen feet and I was unable to iden fy what
was the problem. From the mMitra voice calls I got to know that if you kept a pillow
beneath your feet while sleeping, it would help subside the swelling substan ally. She
started consuming apple and bananas a er the call advised her to do so. Also, she was
not regular with folic acid and iron tablets, but all that changed a er listening to the
mMitra voice calls. She started taking her pills regularly. She says,“ I gained a lot of
priceless knowledge by listening to the mMitra calls and would highly recommend it to
others too.”
Name: Renu Amit Bagadi, Age: 22
Tes monials
1. “The moment I got the first call,
my husband listened to it and he
had an instant liking for it. I like
these calls as they provide me
with necessary informa on to
have a safe pregnancy. If I knew
about mMitra in the past, I would
have been much more aware and
would have had a more
comfortable pregnancy than
before”
- Sana Salman Sheikh, housewife
(if we can also write the
area/community)
2. “I like listening to the mMitra
calls as the lady on the phone
explains things very nicely to me.
S h e p ro v i d e s i m p o r t a n t
informa on to me as to what I
must eat and do in order to have
a comfortable pregnancy and a
healthy baby”.
- Laxmi Pramod Hiwale,
housewife
3. “All the people in my family enjoy
listening to the voice call from
'mMitra' as it gives us a lot of
informa on. We put the phone
on loudspeaker and listen to the
mMitra calls regularly.”
- Ashwini Amit Darne, Housewife
4. “The messages have helped me
interact with my baby in a be er
way than before and have helped
me form a good bond among my
family members. I am very happy
to receive mMitra messages.”
- Suvarna Sunil Parte, housewife