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October 2012
Celebrating the Third Year of the Tamarron Supply Chain Survey!
The 2012 Malt Beverage Supply Chain Performance Survey marks the third year of this important benchmark survey!
The Operations Leadership Council (www.operationsleadershipcouncil.com) was instrumental in validating this survey
and is very passionate about the results it offers the malt beverage industry. This survey serves to open dialogue
between the Distributor and the Supplier on crucial Supply Chain issues and opportunities.
•
The survey focuses solely on the performance of Supplier Operations/Supply Chain. (All questions pertinent to sales
and marketing are included in Tamarron’s Malt Beverage Supplier Performance Survey released in late spring.)
•
The survey questions have been written to align with the responsibilities of suppliers as defined by a panel of
industry leaders from both tiers and have been validated by the members of the Tamarron Operations Leadership
Council.
This survey should be completed by Operations Senior Management
We hope you will take the time to fill out this year’s survey. For those distributors that fill out the survey, we will e-mail
you a link to view the summary results online. If you prefer to complete the survey electronically, you can download an
electronic copy of the survey from our website www.tamarronconsulting.com or go
http://www.surveygizmo.com/s3/1046602/Tamarron-s-2012-Malt-Beverage-Suppy-Chain-Performance-Survey-Online to
fill out the survey online.
Your candid input is essential and we strongly encourage you to be fair and honest in your assessment. To be included
in the 2012 survey results, we must receive your response via mail, fax, e-mail or online by Friday, November 16, 2012.
As part of Tamarron’s policy of confidentiality, your company’s name will never be identified with its related data. All
responses will be kept strictly confidential. To learn more about Tamarron Consulting and the Malt Beverage Supply
Chain Survey, visit our website at www.tamarronconsulting.com.
Distributor Business Name:
D.B.A. Name (if applicable):
Distributor Mailing Address:
Street Number
City, State
Name:
Position:
E-mail Address:
Phone Number:
Fax to 303.985.0046 or email tamarron@tamconsulting.com
Zip
October 2012
The following information will be used to compile Respondent Profiles.
A.
B.
C.
What is your organization’s 2012 projected sales
revenue (including malt and all other
beverages)?
What is your organization’s 2012
projected total annual malt
beverage volume in C.E.’s?
In 2012:
less than
$25
million
between
$25-$50
million
between
$75-$150
million
between
$150$300
million
between
$50-$75
million
over
$300
million
Total
Malt
Beverage
Only
How many suppliers
does your organization
represent?
(Reminder: Please write out whole
number – e.g., 6,000,000 not 6MM.)
How many brands does
your organization sell?
How many locations/branches?
How many SKUs does
your organization sell?
In the area of operations/supply chain, how well are the supplier and distributor tiers currently working together? (please check one):
Poor
Fair
Good
Very Good
Excellent
Overall, my suppliers understand and appreciate the need for the total supply chain to be efficient and effective (please check one):
Strongly Disagree
Disagree
Neutral
Agree
Strongly Agree
How would you rate the efficiency of the Malt Beverage Supply Chain (Supplier→ Distributor→ Retailer)? (please check one):
< 25% Efficient
25%-50% Efficient
50%-75% Efficient
75%-90% Efficient
> 90% Efficient
Over the past 5 years, the overall efficiency of the supply chain between the supplier and distributor tiers has (please check one):
Improved
Malt Beverage Supply Chain Performance Survey
Stayed the Same
Page 2
Declined
Copyright 2010-2012 Tamarron Consulting. All rights reserved.
October 2012
Supply Chain Performance & Relationship Grades
1. Based on your experience over the past year, please grade
each of your supplier’s overall supply chain performance
(check one)
2. Based on your experience over the past year, please grade
the overall relationship you have with each of your supplier’s
supply chain departments (check one)
ABI
A
B
C
D
F
ABI
A
B
C
D
F
BBC
A
B
C
D
F
BBC
A
B
C
D
F
CRN
A
B
C
D
F
CRN
A
B
C
D
F
DGN
A
B
C
D
F
DGN
A
B
C
D
F
HKN
A
B
C
D
F
HKN
A
B
C
D
F
MC
A
B
C
D
F
MC
A
B
C
D
F
MHL
A
B
C
D
F
MHL
A
B
C
D
F
NBB
A
B
C
D
F
NBB
A
B
C
D
F
SNB
A
B
C
D
F
SNB
A
B
C
D
F
YNG
A
B
C
D
F
YNG
A
B
C
D
F
Overall Relationship / Performance Comments (This is the opportunity to provide commentary or advice on any supplier’s performance):
ABI
MC
BBC
MHL
CRN
NBB
DGN
SNB
HKN
YNG
(ABI) Anheuser-Busch Inbev, (BBC) Boston, (CRN) Crown, (DGN) Guinness, (HKN) Heineken, (MC) MillerCoors,
(MHL) Mike’s Hard Lemonade, (NBB) New Belgium, (SNB) Sierra Nevada, (YNG) Yuengling
Malt Beverage Supply Chain Performance Survey
Page 3
Copyright 2010-2012 Tamarron Consulting. All rights reserved.
October 2012
Please answer the remaining questions based on your honest impressions of each supplier’s supply chain performance during the past
12 months. Rate the suppliers (see legend at bottom edge of page) you represent on the following scale. Leave blank or cross out those
supplier columns that are not applicable to your company. Use “N/A” for questions that are not pertinent to a given supplier.
1
Poor
2
Fair
Please
3
Good
2.
3.
4.
5.
6.
7.
Forecasting Collaboration – Collaborates with
distributor to forecast sales and inventory needs
Inventory Requirements – Expects a reasonable
level of product inventory (days of inventory) and/or
case targets
Product Ordering – Provides a simple product
ordering system / ordering tool
Production Frequency – All products and packages
are produced frequently enough to meet sales needs
Accuracy of Product Shipments – Ensures
accuracy of product shipments on orders placed
Adjustments to Orders – Effectively minimizes and
communicates adjustments to orders (including
changed or cut orders)
Order Flexibility – Allows flexibility for changes to
forecasting and ordering
Product Freshness / Code
Dates
8.
9.
5
Excellent
N/A
Not Applicable
 the one most important question from each group of questions
Forecasting / Ordering
1.
4
Very Good
Quality Control Standards – Establishes
reasonable quality control standards and procedures
(i.e., product handling, storage requirements,
temperature, etc.)
Code Dates on Arriving Product – Products arrive
with sufficient lead time to sell prior to code date
expiration
Malt Beverage Supply Chain Performance Survey
√ most
important
question
ABI
Supplier Rating
BBC CRN DGN HKN MC MHL NBB SNB YNG
ABI
Supplier Rating
BBC CRN DGN HKN MC MHL NBB SNB YNG
Page 4
Copyright 2010-2012 Tamarron Consulting. All rights reserved.







√ most
important
question


October 2012
1
Poor
2
Fair
Please
3
Good
4
Very Good
5
Excellent
N/A
Not Applicable
 the one most important question from each group of questions
Transportation Logistics
10. Order Visibility – Visibility of product shipments en
route to distributor
11. Shipment Arrivals – Timeliness and predictability
of shipment arrivals
12. Transit Time – Length of transit times from
supplier facilities to distributor
13. Quality of Assigned Carriers – Consistency,
quality of service, and ease of dealing with supplier
assigned carriers
14. Issues with Assigned Carriers – Cooperates with
distributor to resolve issues with supplier assigned
carriers
15. Damage – Minimized product damage upon
shipment arrival
16. Product Stability – Dunnage and load securement
are applied adequately to prevent load shifting
17. Reverse Logistics – Ease of returning cooperage,
dunnage, pallets, etc.
Package/Pallet Integrity
18. Overall Package Integrity – Strength and
resilience of overall product packaging (in
warehouse and on truck)
19. Mother Cartons – Strength and resilience of
mother cartons
20. Secondary Carriers– Strength and resilience of
secondary carriers
21. Trays – Strength and resilience of package trays
22. Glue – Strength and resilience of glue points on
product packages
23. Pallet Integrity – Strength and resilience of
physical pallets (wood, plastic, etc.)
24. Shrink Wrap – Effective application of shrink wrap
on pallets of product (i.e., evenly wrapped,
stretched to prevent damage, etc.)
√ most
important
question
ABI
Supplier Rating
BBC CRN DGN HKN MC MHL NBB SNB YNG
ABI
Supplier Rating
BBC CRN DGN HKN MC MHL NBB SNB YNG








√ most
important
question







(ABI) Anheuser-Busch Inbev, (BBC) Boston, (CRN) Crown, (DGN) Guinness, (HKN) Heineken, (MC) MillerCoors,
(MHL) Mike’s Hard Lemonade, (NBB) New Belgium, (SNB) Sierra Nevada, (YNG) Yuengling
Malt Beverage Supply Chain Performance Survey
Page 5
Copyright 2010-2012 Tamarron Consulting. All rights reserved.
October 2012
1
Poor
2
Fair
Please
3
Good
4
Very Good
5
Excellent
N/A
Not Applicable
 the one most important question from each group of questions
Product / Package Repack
25. Repack Material Ordering – Provides a simple
repack material ordering process
26. Availability of Repack Materials – Ensures repack
materials are consistently available (including backorder issues)
27. Cost of Repack Materials – Cost of repack materials
is reasonable in relation to the cost of the repack
case
Product and Package
Identification / Handling
28. Package Handling – Ease of handling individual
packages (stacking, loading, delivering)
29. UPC Codes – Accessibility to UPC codes for scanning
30. Package Description – All packages are easily
identifiable (brand, package size, style, flavor, etc.)
31. Code Date Legibility – Code dates on all packages
are easy to read and understand
Credits
32. Credits – Provides a simple and timely procedure for
applying for credits (including freight breakage)
33. Accounts Payable– [Supplier] remains current on its
supply chain/operations related payments to
distributors (not including discounts or other sales &
marketing expenses)
Malt Beverage Supply Chain Performance Survey
√ most
important
question
ABI
Supplier Rating
BBC CRN DGN HKN MC MHL NBB SNB YNG
ABI
Supplier Rating
BBC CRN DGN HKN MC MHL NBB SNB YNG
ABI
Supplier Rating
BBC CRN DGN HKN MC MHL NBB SNB YNG



√ most
important
question




√ most
important
question


Page 6
Copyright 2010-2012 Tamarron Consulting. All rights reserved.
October 2012
1
Poor
2
Fair
Please
3
Good
4
Very Good
5
Excellent
N/A
Not Applicable
 the one most important question from each group of questions
Customer Service
34. Customer Service – Supplier customer service
representatives are knowledgeable and responsive
35. Claims Resolution – Ease of claims resolution
procedure
36. IT Helpdesk – Ease of dealing with supplier IT
helpdesk
37. Supplier Website – Ease of dealing with [supplier’s]
supply chain website
38. Response Time – [Supplier] responds to questions
or issues in an appropriate length of time
√ most
important
question
ABI
Supplier Rating
BBC CRN DGN HKN MC MHL NBB SNB YNG
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



Please provide commentary/reasoning behind your scores and/or suggestions on how your supplier(s) can improve their performance within
Operations/Supply Chain:
ABI
MC
BBC
MHL
CRN
NBB
DGN
SNB
HKN
YNG
Please provide the name and contact email for your President/General Manager/Sales Manager so that we may send the 2013
Tamarron Supplier Performance Survey (Spring 2013) directly to that individual:
Name:
Position:
Email:
(ABI) Anheuser-Busch Inbev, (BBC) Boston, (CRN) Crown, (DGN) Guinness, (HKN) Heineken, (MC) MillerCoors,
(MHL) Mike’s Hard Lemonade, (NBB) New Belgium, (SNB) Sierra Nevada, (YNG) Yuengling
Malt Beverage Supply Chain Performance Survey
Page 7
Copyright 2010-2012 Tamarron Consulting. All rights reserved.