Untitled - DC Thomson

INTRODUCTION
31,570
499,000
13%
circulation
Readers
every week
Increase
in website
Users y-o-y
over
16,900
Social media
followers
The comic
Everyone we know…loves The Beano! It’s the home
of jokes, pranks and laughs. Featuring the
naughtiest kids imaginable in their latest
adventures, including Dennis the Menace & Gnasher,
Roger the Dodger, Minnie the Minx, Billy Whizz and
The Bash Street Kids. Join Team Menace!
www.beano.com
The Beano website places the
much loved Beano characters
at the heart of the user
experience. Games, videos,
online competitions and
quizzes ignite the passion for
the Beano and the comic
format. The site features a
retro area catering to older
readers who remember the
characters from their youth.
Source: ABC Jan – Dec 2014 *Youth TGI 2015 (Spring), google analytics
BRANDED APPS AND MORE
Dennis and Gnasher in Minecraft
Minecraft players are now able to add
the Beano’s mischievous characters to
the PC versions of the game including
all of dennis’ best pranks.
Dennis AND Gnasher Adventures!
The fully interactive story app that follows
the naughty duo as they battle against the
zombies of beanotown. Features camera
integration, games and more.
Dennis and Gnasher’s Prank Sticker
The ultimate menacing photo app allows kids
to add humour and fun to photographs by
choosing from a library of over 100 themed
stickers.
iPrank
The epic practical joke app for kids
everywhere to play the best fun pranks,
with hilarious results.
PERFECT LICENSING PARTNER
cbbc tv platform – dennis the menace & gnasher is a
consistent top 10 show for uk’s no.1 kids channel cbbc
Dennis and gnasher is the only
licensed character title in the
world book day campaign.
Best selling young fiction launch in 2014
Best selling
Annual 2014
Beanotown takeover over at st pancras station
from October – janary 2015
High profile promotions including 1.9 million free
samplers with the mirror in November 2014
The beano won in the 2012, 2013, and
2014 licensing awards
Promotional partnership with
brewer’s fayre – featured in 130
restaurants
Our advertising and editorial teams work together to
come up with customised ideas for
your campaign!
Just some of the things we can offer…
Custom styled background
Front cover integration
Themed competitions, posters & puzzles
Full review on product
Multi page integrations
Cover mounts *with contribution from the advertiser
Stickers
Posters
Inserts/Booklets
Advertorial coverage
And much more
MAGAZINE RATES
DPS
£6,000
Full page
£3,000
Half page
£1,700
IFC/IBC/OBC
£3,500
Inserts
£21 per 000
Creative advertising rates available on request
Please contact us for specifications and rates
ONLINE RATES
MPU
Leader-board
Skyscraper
Homepage takeover
Sponsorship of Specific Channel
And more…
Please get in touch to discuss
CONTACTS
Advertising Manager
Bryn Piper
020 7400 1050
bpiper@dcthomson.co.uk
Advertising Sales
Radhica Kakaria
020 7400 1049
rkakaria@dcthomson.co.uk
Advertising Sales
Amy Reeves
020 7400 1047
areeves@dcthomson.co.uk
Production
Connie Edwards
020 7400 1032
cedwards@dcthomson.co.uk