Portfolio Media Pack

Portfolio Media Pack
Introducing our mature portfolio
Together selling over 330,000 copies every week, My
Weekly and The People’s Friend still remain firm
favourites on the newsstand. Available as digital
editions, along with their own websites and social
networking profiles, both titles have a multimedia
appeal.
With 43 titles, across four ranges including market
leaders Puzzler and Puzzler Collections, Puzzler Media
has a broad reach and consumer appeal. Selling over 1.3
million issues a month, Puzzler Media remains the
market leading puzzle provider.
Investing in the mature market
The over 50s are an essential target group for DC
Thomson with a large proportion of our readership
within this demographic.
With an aging population - there are 21.4m 50+
adults in the UK, making up 43% of the adult
population - this audience are growing in
importance. This demographic are often
misunderstood, overlooked and falsely
stereotyped, therefore it is important to truly
understand the characteristics and attitudes of
the over 50s.
Game Generation research launched in December
2011. The research, unique to DC Thomson, seeks to
provide a greater understanding of the 50+ audience
through segmentation - knowing that they are not
one large homogenous group.
PPA Scotland Winner ‘Consumer Magazine of the Year 2014’
www.thepeoplesfriend.co.uk
Established in 1869, The People’s Friend is a
fiction-based magazine incorporating serials,
short stories and poetry along with
interesting features that reflect readers’
interests such as gardening, cookery, knitting
and travel.
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Circulation 225,968
Readership 419,000*
Frequency Weekly
Cover Price £1.05
thepeoplesfriend.co.uk, an extension of the
famous story magazine, is the place to go
to find out about upcoming and read our
Editor’s blog. With strong commercial
focus, the website acts as a shop window
allowing our readers to browse and buy
branded products, subscriptions, annuals
and specials.
Unique Visitors 10,981
Page Impressions 87,676
Sources: ABC Jul – Dec 14,* NRS Jul – Dec 14, Google Analytics Feb 15
www.thepeoplesfriend.co.uk
The People’s Friend Special Series is the
weekly magazine’s out-going younger sister!
Designed to entertain and inspire with 12
brand-new short stories, brain-teasing puzzles
and a host of features.
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Frequency Three weekly
Cover Price £2.99
Our eye-catching, evocative front cover
illustrations and fabulous accompanying
overseas travel articles will tempt you to book
that next holiday right away, and we have lots
of ideas if you’re looking for a new hobby,
preparing a special meal for friends or
thinking about taking on a craft project. Every
issue also contains a themed eight-page mini
mag to amuse, inform and inspire you!
The People’s Friend Pocket Novel features more
of the great stories the main title is famous for
every fortnight.
Each book provides readers with a short fiction
novel from a selection of different authors to
keep and enjoy.
Average Sale 8,822*
Cover Price £2.99
Sources: *Jul 13 – Jun 14
www.myweekly.co.uk
The lively, upbeat magazine, My Weekly,
is for contemporary mature women who
love to live life to the full. A quality
blend of warm celebrity features, original
recipes, the latest health advice plus topnotch fiction perfectly complements our
readers’ full lifestyles.
Circulation 106,425
Readership 223,000*
Frequency Weekly
Price 99p
My Weekly's online presence complements the
magazine and allows the editorial team and our
advertising partners to continue the conversation
with readers on a daily basis.
My Weekly Pocket novels are a long-read in compact form
– the perfect lightweight companion for any journey. Each
issue contains one full gripping story, more of the great
fiction seen every week in the main issue.
Average sale 3,759**
Price £2.99
Source: ABC Jul - Dec 14, *NRS Jul – Dec 14 **Jul 13 – Jun 14
www.puzzler.com
Selling an average of 815,196 puzzle
titles a month, with a readership of
*2.5 million, Puzzler Media is the
market leading puzzle provider in the
UK. With 43 different titles, across
four ranges, including market leaders
Puzzler and Puzzler Collection, along
with interactive games across digital
platforms, Puzzler Media has a broad
reach and consumer appeal catering
for all types of puzzler.
As the main provider of puzzles to
national newspaper and consumer
magazine markets, the Puzzler brand
is seen as the specialist within the
Puzzle sector.
Circulation
Puzzler Collection 116,184
Puzzler 47,422
Word Search 55,584
Source: ABC Jan - Dec 14, *TGI Jul 13 – Jun 14
Introducing our children's portfolio
DC Thomson has developed some of the
most successful children’s publications of all
time.
We have a diverse portfolio of publications
and online properties. These include our
licensed publications WWE Kids and
Jacqueline Wilson, won on the strength of
our editorial material which is all created inhouse.
Investing in the youth market
DC Thomson invests in yearly Youth Insight research,
providing key insights into the UK youth market ensuring
we understand our audiences. Youth Insight recently won
the Chartered Institute of Marketing award for Excellence
within the media category.
Launch timeline
1938
1993
2002
2008
2010
2013
2014
Scottish PPA Sales Performance of the Year in 2010
www.beano.com
The iconic Beano brand has a broad appeal,
licensed across media including four animated TV
series of Dennis & Gnasher on CBBC.
The comic is packed full of comic favourites with
an updated design that provides greater stand-out
and brand recognition on the news stands.
Circulation 31,570
Readership 499,000*
Frequency Weekly
Price £2.00
The Beano website places the much loved Beano
characters at the heart of the user experience. Games,
videos, online competitions and quizzes ignite the
passion for the Beano and the comic format.
Unique visitors 20,717
Page Impressions 81,565
The iPrank app
The totally free, official iPrank from The Beano
is the epic practical joke app for kids of all ages,
everywhere! It can be used to play the best
pranks, with hilarious results!
Source: ABC Jan - Dec 14, *Youth TGI Spring 2015, Google Analytics Feb 15
110% Gaming is a new glossy multiplatform video game magazine, specially
created for children aged 8 -12 years. It
allows kids to ‘live the game’ by
supporting imagination, story-telling,
creativity and problem solving.
Frequency Monthly
Price £3.50
The magazine retails at all major outlets
including Morrisons, Sainsburys and Tesco.
It is also stocked in top gaming retailer
GAME
You can also find us at…
www.110.gaming.com
www.dennisandgnasher.com
The Beano presents…Dennis the Menace and
Gnasher’s Epic Magazine: a 48 page monthly megamag
extravaganza featuring the coolest stuff in kid-dom, as
selected by Dennis and Gnasher themselves!
Every issue is packed with facts, ‘Power Hour’ puzzles,
jokes, pranks, prizes and - of course- hilarious D&G
comic strips (including the first ever choose-your-ownending comic strip in the World!).
Circulation 17,121
Readership 205,000*
Frequency Monthly
Price £3.99
To coincide with the monthly Megazine, the website
offers much more menacing mayhem including: fab
new menace-approved challenge games to boost
dwell time, exclusive videos PLUS everything you
ever wanted to know about The Menace Squad!
BRAND NEW LAUNCH! The ultimate menacing
photo app allows kids to add humour and fun to
photographs by choosing from a library of over 100
themed stickers inspired by The Beano’s sense of
mischief.
Source: ABC Jan – Dec 14, *Youth TGI Spring 2015
WWE Kids is officially the UK’s best-selling
wrestling title. With exclusive and unparalleled
access to the awesome WWE Superstars, the best
posters and features, WWE Kids has everything a
WWE fan needs, direct from the locker room!
Circulation 24,880
Readership 116,000*
Frequency Four Weekly
Price £3.99
www.dandy.com
The online hub of a new generation of
digital comics - bringing DC Thomson's
legacy of storytelling and entertainment
to a new audience of digital natives. It
blends old favourites and new faces with
fun games, compelling stories, and
above all - laughs!
Source: ABC Jan - Dec 14, *Youth TGI Spring 2015
www.animalsandyou.co.uk
Posting a huge 15% y-o-y ABC increase,
Animals and You remains the biggest selling
primary animal title. Packed with exciting
features on wild animals and pets, Animals and
You has loads of fun puzzles, quizzes and cool
stuff to buy. With gorgeous posters and a
fantastic free gift in every issue, Animals and
You really is THE mag for girls who love
animals!
Circulation 33,725
Readership 200,000*
Frequency Three Weekly
Price £3.99
The Animals and You website complements
the magazine, ensuring that the A&Y
experience doesn’t end for readers when
the last page has been turned. Here, they
can see a sneak preview of the latest issue,
vote in polls, find info on how to subscribe
— and enjoy the regularly-updated A&Y
blog, which is full of great giveaways,
exclusive competitions, the cutest videos
and much more!
Source: ABC Jan-Dec 2014, *Youth TGI Spring 2015
www.jw-mag.co.uk
Jacqueline Wilson magazine encourages
literacy by fuelling imagination and inspiring
creativity. Targeting girls aged 7-12, the
magazine provides behind-the-scenes
pictures, new interviews, and EXCLUSIVE
new short stories from one of the UK’s best
selling children’s authors.
Circulation 42,282
Readership 259,000*
Frequency Three Weekly
Price £3.75
www.jw-mag.co.uk
Unique visitors 4,039
Page Impressions 22,064
Source: ABC Jan-Dec 2014, *Youth TGI Spring 2015, Google Analytics Feb 15
www.shoutmag.co.uk
Teen mag Shout is bigger and better than
ever. With a sleek A4 design and
contemporary look, Shout continues to
promote self-esteem and confidence and
cements its place as a favourite within the
teenage market. The magazine is
complimented by the Shout website,
ensuring readers can access great new
features and content both on and offline.
Circulation 35,192
Readership 141,000*
Frequency Monthly
Price £3.99
Shoutmag.co.uk is a girls best friend
in electronic form. We’re glam and
gossipy, but we’re not afraid to tackle
the hard hitting issues affecting
today’s young teens.
The website features regularly
updated content on the key areas of
interest including fashion & beauty,
music & film, real life, lads, star spot
and problems.
Unique visitors 9,546
Page Impressions 40,781
Source: ABC Jan-Dec 2014, *Youth TGI Spring 2015,, Google Analytics Feb 15
www.commandocomics.com
Commando stories are always fiction but based
on solid fact and research.
Commando is the story of a struggle against
adversity, a tale of action and adventure that
can be set against the background of the Roman
invasion of Britain, the battlefields of Nazioccupied Europe or, sometimes, the imagined
battleground of the future.
Average sales 17,231*
Readership 61,000
Frequency 8 issues per month
Price £2.00
Commandocomics.com is the vibrant
online community for all Commando
fans. The site offers previews of the
latest stories and allows enthusiasts to
search through back issues of the
collection, gain an insight into behindthe-scenes workings of the magazine,
join the Commando Facebook group,
and subscribe online - both to the print
magazine, and digital issues on PCs and
mobile devices.
Unique visitors 4,275
Page Impressions 35,364
Source: Google Analytics Feb 15, *Jul 13 – Jun 14, Youth TGI Spring 2015
Introducing our heritage portfolio
Published monthly, the biggest
selling Scottish interest title, The
Scots Magazine, embraces
everything Scottish to attract a
loyal readership who love
Scotland.
Published quarterly, This England and Evergreen focus on the beauty and
delights of Britain, coupled together to creates a UK specific lifestyle
package dedicated to the history, leisure and culture of the UK.
www.scotsmagazine.com
Each month, the Scots Magazine inspires
readers to embrace and enjoy Scotland’s myriad
events, culture and produce, staying true to the
values that have helped maintain its position as
the market leader in its field.
Circulation 25,109
Readership 259,000*
Frequency Monthly
Price £3.00
A place for our consumers to be even more engaged. You'll find all the latest
news and information on current and upcoming issues, Scottish features
direct from the magazine, links to our digital subscriptions and Scottish
shop, a lively Scottish blog - and more!
Unique visitors 6,337
Page Impressions 13,314
Source: ABC Jan - Dec 14, *TGI Jul 13 – Jun 14, Google Analytics Feb 15
This England is for all those who love
England’s green and pleasant land. First
published in 1968, the magazine concentrates
on the traditional values and customs of the
English people, both at home and overseas,
reveling in the heritage, tradition and
generous spirit of the English.
Circulation 55,419
Subscribers 45,000
Frequency Quarterly
Price £4.75
First published in 1985, Evergreen has developed it’s
own loyal throng of readers. Britain’s famous little
green quarterly is “a miscellany of this and that and
things gone by”.
Its articles cover a wide range of subjects that appeal
to readers interested in British history, people, places,
customs, traditions and nostalgia.
Circulation 22,673
Frequency Quarterly
Price £4.00
Source: News stand figures are Marketforce average circulation per quarterly issue,
Contacts
Head of Advertising
Andrew Williams
020 7400 1040
Advertising Manager (Mature)
Craig French
020 7400 1058
Advertising Manager (Inserts)
David Holland
020 7400 1051
Advertising Manager (Children’s/Classified)
Bryn Piper
020 7400 1050
Sales Executive (Mature)
Neil Hampson
020 7400 1054
Sales Executive (Mature)
Brooke Joyce
020 7400 1034
Sales Executive (Children’s)
Radhica Kakaria
020 7400 1049
Sales Executive (Scots Mag)
Melissa Shipman
020 7400 1070
Sales Executive (Children’s)
Amy Reeves
020 7400 1047
Sales Executive (Scots Mag)
Georgia Reierson
020 7400 1057
Classified Sales (Mature)
George Buckfield
020 7400 1061
Classified Sales (Mature/Heritage)
Lauren Slade
020 7400 1055
Insert Sales
Charlie Payne
020 7400 1045
Insert Sales
Matthew Hall
020 7400 1098
Production (Children’s)
Connie Edwards
020 7400 1032
Production (Mature/Heritage)
Lesley Brown
020 7400 1048
DC Thomson, 185 Fleet Street, London, EC4A 2HS