SEPTEMBER 29 2012, 3-7 pm SEPTEMBER 29 2012, 3

Presented by
Union Square
Main Streets
as part of
The Somerville
Arts Council’s
ArtsUnion
SEPTEMBER 29
2012, 3-7 pm
Featuring
A Tribute to
Union Square
Invention
Hot Molasses
The Burlies n Hornography
Thru the Keyhole Burlesque
Boston Derby Dames
FLuff GRUB & Stuff
Fluff Grub
YYConcept Carts
YYCulinary Cruisers/Ocean Ave Pops
YYHollis Hills Farm
YYIndia Palace
YYKickass Cupcakes
YYMama Gina’s Pizza
YYNeighborhood Restaurant
YYPao de Acucar
YYPrecinct
YYSmores Code
YYSomerville High School Music Dept
YYThe Independent
Fluff Friends with
Sweet Stuff to Share
YYArtisan’s Asylum (get your kit here
to make a marshmallow shooter
for the epic battle at 6 pm)
YYAssembly Row
YYGoogle
YYHoliday Inn
YYSomerville Arts Council
YYTeddie Peanut Butter
Fluffy Stuff
YYUnion Square Main Streets
YY13 mL designs
YYArtisan’s Asylum
YYJ. M. Jewelry designs
YYMindhue Studio
YYSingle Volunteers
of Boston
YYThe Uniun
Sugar High
Get a taste of Fluff all over Union
Square. Visit these local businesses
and others offering Fluff inspired
treats. Look for the white balloons!
YYBull McCabe’s – Smortini
YYEbi Sushi – 2 for 1 California Roll
YYHub Comics – Fluff Boy special
YYIndependent – Special desserts
and cocktails
YYNeighborhood Restaurant – Special
Fluff and Warm Apple waffle
YYPA’s Lounge – Fluffuccino cocktail
YYPrecinct – Pretty Things Beer and
special desserts
YYSally O’Briens – fluffer­nutters, IrishFluff Coffee
YYSherman Café – Pressed Fluffer­
nutters with banana, Rice Krispie
Treats and Whoopie Pies
Support the
Fluff Festival!
Visit the Sales Booth for
T-shirts, limited edition silkscreen posters, Fluff Boy Comic
Books, jars of Fluff and other
treats. Get a Fluff treat at the
Cooking Contest Bake Sale.
Activities
Cooking Contest
We all know Fluff can be used to create excellent recipes.
Watch the judges deliberate over which is the best Traditional
Fluff Recipe, Original Recipe, Most Creative Presentation,
Best Youth Entry, and Best Overall. Grand Prize is a tour of
the Durkee Mower Fluff Factory. After the judging is completed, stop by the bake sale to take home a slice of greatness
for yourself! Our panel of illustrious judges:
YY Aaron Cohen, eatBoston
YY James DiSabatino, Roxy’s Grilled Cheese, runner up
of the Food Network’s Great Food Truck Race
YY Adam Gendreau, Staff Meal Boston
YY Elyse Andrews, Somerville Beat
Fabulous Pharaoh of Fluff
Do you have the love and passion to be crowned our
­illustrious leader? Inspired by campy alien sci-fi, with a nod
to Game of Thrones, this year’s Pharaoh must prove he or she
can rouse the masses. Claim your royal title and gather your
forces to take part in the Marshmallow Shooter Battle. The
person who collects the most applause will get a tour of the
Durkee Mower Fluff Factory. Our new leader will crowned
with a unique creation from CostumeWorks and be sworn in
by last year’s Pharaoh, Brian Agosta.
Light & Fluffy Shenanigans
Stick around the Shenanigans Stage where wacky games
await. ­Shenanigans Stage is sponsored by our other favorite
spread, Teddie Peanut Butter!
Fluff Games & Prizes
Try your hand at our wacky Midway games. Participants
collect tickets redeemable for a range of silly and sublime
prizes at the Prize Booth.
Fabulous Pharaoh of Fluff
Cheer for your favorite candidate and
stick around for the coronation of this year’s
Fabulous Pharaoh of Fluff!
The person who collects the most applause
will be crowned with a unique creation from
CostumeWorks and be sworn in by
last year’s Pharaoh, Brian Agosta.
Can you stick to this pledge?
Whereas I, ____________, as the
Fabulous Pharaoh of Fluff, promise to
uphold the sweet lovable nature of fluff, by
remaining a pal to peanut butter, a buddy
to banana, and a comrade to rice krispy.
I swear to uphold and honor the delicate
truce established with jelly. I swear to
unite one another as I would two slices of
bread, in recognition of the triumphant
marshmallow crème that is Fluff.
Therefore, chosen among many for an
exalted purpose and by accepting this
palatable responsibility, I promise to
go forth spreading the sweet billowing
spirit of fluff throughout this great city
of Somerville and shall let the delectable
nature of my quest spill beyond the lines of
our great and fair city and spread, spread,
spread throughout the land.
Fluffy’s on the Square
Dare to consume the concoction of fate! See what strange or
wonderful foods go with Fluff. All with brave stomachs win
tickets for prizes!
Sweet Silliness
Roaming around the festival, shake hands with Archibald
Query himself. Get your picture taken with one of our
fabulous VIPs or our Pharaoh. Get a balloon hat or your face
painted. Have your picture taken as Fluff Boy.
Need a Break?
Visit the Chill-Out area sponsored by Assembly Row.
Fluff
Theme Song
Oh! You need Fluff! Fluff! Fluff!
To make a Fluffernutter
Marshmallow Fluff –
And lots of peanut butter!
Archibald query lives!
It was 1917 when Archibald Query invented
Marshmallow Fluff in Union Square, SomerWhat the Fluff is produced by Union
Square Main Streets, a nonprofit
organization that brings together
business and property owners,
residents, community leaders and
government to energize and improve
the Union Square area.
ville, Massachusetts. He sold it and his other
Mimi Graney, Executive Director
ations, the molasses chew called Mary Janes,
confections wholesale to the grocery store
where his wife, Kate (he nicknamed her Blue),
worked in the candy department. Beyond Fluff
and lots of hard candies, Archibald continually
experimented with sugar – another of his crealso lives on today.
After World War One, Archibald was joined by
two veterans, friends from Swampscott High
support the Fluff!
Visit the Sales Booth for
T-shirts, limited edition
silkscreen posters,
Fluff Boy Comic Books,
jars of Fluff and other treats.
Get a Fluff treat at the
Cooking Contest Bake Sale.
School, H. Allen Durkee and Fred L. Mower –
the friends with a car to sell their products to
housewives door-to-door and Archie with his
special recipe. Back then the marshmallow
cream was called Toot Sweet. After ­A rchibald
went his own way, the two friends renamed
the product Marshmallow Fluff, and the sticky
wonder is still made at their Durkee Mower factory in Lynn, Massachusetts, today.
Marshmallow Fluff is out of this world and
lighter than air, so for this seventh annual
“What the Fluff?” festival we explore Fluff
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es a f t er
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the Festiva
in space! (Space . . . space . . . ) Fluffernutters
were served at the International Space Station
by Massachusetts-born astronaut Rick Linnehan (it’s true!) and we’re bringing that glorious
space dust down to earth.
Opposite page: From the Fluff Boy Comic Book
published by Union Square Main Streets. Illustration
by Liz Prince, Joe Quinones and Maris Wicks.
Other Partners
Much Thanks to Our Fluffalicious Sponsors
Massachusetts Cultural Council
Somerville Arts Council
City of Somerville
and most especially to
Shenanigan Stage Sponsor
Teddie Peanut Butter
Games Sponsor
Holiday Inn
Kids Area Sponsor
Assembly Row
Performance Stage Sponsor
The Independent and Precinct
Moon Bounce Sponsor
Nicewicz Family Farm
VIP Event Sponsor
Cash for Your Warhol
With Support from
Artisan Asylum
Google
Hemlock Ink
Master Printing
Sherman Café
Tugboat 23
Bloc 11
The Independent
iFix
Precinct
Taza Chocolate
Sweetest Thanks to Fluff Team Captains
Jenn Bliss – Fluff Mistress
Karin Turer – Volunteer Wrangler
Abby Starobin – Graphics
Naomi Slagowski – Vendors
Sue Geller – Cooking Contest
Kristina Smarz – Performance Stage
Dave Cumming – Sound
Susan Crandall – Fluff Sales Booth
Mike Katz and Pauline Katz – Shenanigans & Relay Games Stages
Voravut Ratanakommon and Kendra Marie Heinricher – Midway
Jason Kean – Media Liaison and All Around
Artisan Asylum – Midway Game Building & Marshmallow Shooters
Rob Vercollone, Becky Hoffman & Mike Graney –
Fluffy’s on the Square
What the Fluff is produced by Union Square Main Streets.
Community Action of
Somerville
CostumeWorks
Durkee Mower
Flagraphics
Somerville Community
Action TV
What the Fluff? Business Supporters
Aisha Hair Braiding
Caesar’s Pizza
Ebi Sushi
Fashionway Hair Salon
Gemini Goodyear
Hub Comics
International Optical
Jerry’s Liquors
Mama Gina’s Pizza
Moroccan Caravan
Pizza Palace
Redbones
Sally O’Brien’s Pub
Stanhope Framers
Two Little Monkeys
Wagner’s Jewelers
All-Around Key Fluff Folk
Sheila Walsh –
Program Design
Hemlock Ink –
Silkscreen Printing
Kim Serpico, Linda Skurchak,
Linda Gritz, Geoff
Hargadon –
Photography
Truly Good Design –
Website Design
Bloc 11’s Jen Signor and
Jennifer Park –
VIP Event
Sherman Café’s Karyn
Coughlin – Volunteer
Sustenance
More Special Thanks
Staff of the Somerville Arts
Council – Greg Jenkins,
Rachel Strutt, Heather
Balchunas, Meagan O’Brien
Mayor’s Office – Mayor
Joseph Curtatone, Jackie
Rossetti
Somerville Department of
Public Works
Somerville Police Department
Somerville Auxiliary Police
Somerville Traffic and Parking
MBTA
Board of Directors of Union
Square Main Streets
And the many people who helped
make this event possible:
Abby Elizabeth Conway
Alicia Haglund
Allesandro Carruba
Amanda Miller
Andrew Schwerin
Ashley Kouyoumjian
Bailey Lee
Barbara Grandberg
Brook Holladay
Brooke King
Carmine Leighton
Cindy Larson
David
Elaine Campbell
Emily Falkenstein
Emily Lee
Geoffory Destenaves
Hilary Nieukirk
Jamileh
Jan Dumas
Jill Ford
Jim McGinnis
Julie Lee
Karen Lightrose
Kathryn Henderson
Keith Fine
Kendra Heinricher
The Devine Kids
Kristen Deamicis
Kristi Chase
Liam Seward
Linda Curruba
Linda Gritz
Lorin Granger
Margaret Ivins
Mary Ruhl
Mary-Ellen Devine
Michelle Lee
Michelle Schwerin
Mike Devine
Neesi Hansen
Rose Miller
Sam Culwell
Sara Delaney
Sarah’s friend of Pauline
Shauna Connelly
Tina Bachman
Voravut “V” Ratanakommo
o n st a ge
Main Stage
3:00 Hornography
3:45Welcome!
4:00 The Burlies
4:15 Pharaoh Candidate Introduction
4:30 More from The Burlies
4:45 The Flufferettes (aka
Thru the Keyhole Burlesque)
5:00 Cooking Contest Winners
Announced
Bake Sale starts right after winners
announced from the main stage
5:15 Hot Molasses
5:45 More from the Flufferettes
5:50 Fluff Space Battle with
Villari’s Self Defense Center
6:00 Marshmallow Shooter Battle
Get your kit to make a
marshmallow shooter at
Artisan’s Asylum
6:15 Swearing in new Pharaoh of Fluff
6:30 More from Hot Molasses
MC: Pharaoh Emerita 2008
Kristina Smarz
Reigning Pharaoh of Fluff 2011:
Brian Agosta
Pharaoh Emeritus 2010:
Dave Manganello
Shenanigans and
Derby Games Stage
3:00
3:15
3:30
3:45
4:00
4:15
4:30
4:45
5:00
5:15
5:30
6:15
6:30
Marshmallow Toss
Fluff Jousting
Blind Man’s Fluff
Musical Chairs
Fluff Hippity Hop
Boston Derby Dames
Fluff Lick Off
Fluff Musical Chairs
Blind Man’s Fluff
Fluff Lick Off
More from the Boston Derby Dames
Fluff Jousting
Fluff Hair Dos
MC: Archibald Query, Inventor of Fluff
(aka Mike Katz)
DJ stage
DJs: Brother Cleve, Roy Van and
Mark Chandler