Backup_of_newsletter axis 11 edition

Best Business Plan Award through Kurundam Campus Company
Kurundam is a real time registered Campus Company that has been created to inculcate the spirit of entrepreneurship
amongst students of BSMED through real world experience of managing a venture. This unique 'Earn while you Learn'
program nurtures self-reliance and enables them to differentiate oneself in the large crowd of MBAs today. Promoted
by the Alumni of the school, it provides immense exposure and alongside, improves their employability quotient too.
On behalf of Kurundam a Business plan contest was held and the best business plan was awarded with a contract to
work on an online project to be completed within a span of 6 weeks. It was all along the professional orientation and the
reward system is totally different.
A News Letter of Bharathiar School of Management and Entrepreneur Development
Industrial visit @ TESCO & Metro
Best Project
On subsequent days the visits to TESCO and Metro cash and carry was something to be cherished since students had
the best of the exposure in retail management from the horse's places. The shift from the text book reading to hands on
experience and knowledge sharing has been exceptionally carried out.
FIRST PRIZE:
P.Karthick - Marketing strategy formulation for innovative inventory control software in Bangalore
A. Kavia - Service blueprinting & internal Marketing at Airtel Relationship Center, Coimbatore
SECOND PRIZE:
R.A.Shrenivasan - A survey on brand recall of Emami Ltd.,
S.Ramya - Portfolio performance of asset reconstruction at Kotak Mahindra bank, Mumbai
Volume : 9 | Issue : 1 | January 2012
Message from VICE CHANCELLOR
I am happy to know that a series of activities are taking place in BSMED for the benefit of
the students. It is an appreciable move to involve students to start the campus corporate
with the help of the faculty and alumni. This would give them a feel of real time experience
and relate themselves with the live projects. I place my appreciation on record for
involving in one of the first time events using flash mob as a method of research endeavor.
The topic for the AXIS '11 convention, the arrangements and the distinguished speakers,
portray the professional approach of BSMED. Any such professional approach should be
converted into opportunities for further growth. Hope, BSMED would convert this
opportunity given to them from the university to secure multiple placements for the
outgoing students. It would be meaningful if such kind of visibility is created among
corporate and greater number of placements is secured. I am sure that these activities could
have shaped up AXIS '11 significantly. I wish BSMED to go in the next higher level in their
professional competence. I wish a prosperous New Year to bring home laurels.
From DIRECTOR’s Desk
Release of
Placement Brochure
Best Business Plan
Team
Best Project Award
Published by
The Director, BSMED,
Bharathiar University, Coimbatore-641 046.
Ph : 0422 24 28 275 | E-mail : bsmed999@yahoo.com
Web : www.bsmed.in
Team Alumni, BSMED
Principal Editor : The Director, BSMED
| Issue Editor : A.Kavia, II MBA
The AXIS '11 is one of the memorable events. The event is marked with flash mob
survey (first of its kind) carried out by Kurundam, a registered campus company
(first of its kind among the peers), the distinguished speakers who shared their
experiences on Value based ethical leadership, a visit to TESCO and Metro cash and
carry, Bangalore. The flash mob survey attracted all the members around. All the
210 students from BSMED pushed themselves in to the Namma metro (Bangalore
Metro Rail) and got down in two different places and completed 2109 survey
responses from the members who are working in the IT corridors of Bangalore, for
an online company namely Home Shikari. It was nice to see the enthusiasm shown
by the students and their participation during the convention at the Windsor Manor
Hotel Boutique Hall, Bangalore, and their networking as well as interaction in the
places they visited in Bangalore. I wish such activities to continue.
The tradition of BSMED and the innovative culture imbibed and cherished by BSMED would further expand its
horizon. I would be failing in my duties and responsibilities if I do not whole heartedly thank the Vice Chancellor
for his gracious grant of new facilities as well as the encouragement to carry out the creative endeavors. The
university administration especially the Registrar and his team need to be complimented for all the support and
encouragement given to this school. I wish all the very best during 2012 for the students, alumni, faculty, corporate
and all stake holders of BSMED - wishing you a happy and prosperous new year.
www.bsmed.in
th
Axis ‘11 convention was organized at Hotel Windsor Manor Bangalore on 20 December 2011.
11
The BSMED publication on 'Services Marketing' was released by Mr.Venkattu Srinivasan, Vice President - Asset
Reconstruction Division, Kotak Mahindra Bank, Mumbai and the first copy was received by Mr.S.M.Shankar, CEO, India
Metal House, Chennai. Dr.S.Sankaranarayanan, Associate Professor released the Placement Brochure 2011 and was
received by Ms.Chitra Parthasarathy, Vice President, iSolve and CADD Center, Chennai.
flash mob
Inaugural Address
A team of 200 students of Bharathiar School of Management and Entrepreneur Development (BSMED) conducted a flash
survey covering 2109 IT professionals on Monday, 19th Dec 2011 at the ITPL, Whitefield area and the Bagmane Tech Park,
C.V.Raman Nagar area between 5-6 p.m.
The event is historic because nowhere in the world such a huge market survey was conducted in a flash mob technique.
Flash mob is used for variety of networking and social purposes. But for the first time it was used to carry out an empirical
research.
The initiative came from the first registered 'Campus Company' in the country Kurundam Management Services (KMS) for
a Bangalore based online home- search service called Home Shikari.
People coming out of Bagmane and ITPL were taken aback when a large group of students all dressed similarly in black tshirts and jeans descended upon them trying to ask them questions on their preferences in renting out or buying a property.
A few were awry of answering the questions but most people were curious on what's happening and they were keen to
participate in the survey.
TTK Group has launched HomeShikari in Bangalore and it aims to change the way people search for homes. HomeShikari
strives to bring transparency to the Indian Real Estate market and improve the way customers interact for their property
requirements. The services will provide the required information and other allied services at the click of a mouse, thus
saving a lot of time.
“As a forerunner in Management Education we wanted to make use the latest of marketing concepts, so we used the
concept of a Flash Mob for doing a survey for one of our corporates here in Bangalore. I am happy to note that this
mammoth survey was also the first project taken by our Campus Venture Kurundam Management Services Pvt. Ltd.,
which is the first registered Campus Company in India which is run by the students with support from the Alumni and the
Faculty “ , said Dr.R.Venkatapathy, Director, BSMED.
BSMED believes in excellence that originates from creativity, enterprise and industry. It provides an all-encompassing
curriculum that has a prudent mix of management theory and practice and enables students to face the corporate
world in good stride and the world's first ever flash survey was conducted by BSMEDians.
Book Release :
Services Marketing
Mr.K.Vaitheeswaran
Founder & CEO, India Plaza
An overview of
BSMED
Prof.R Venkatapathy in his inaugural address outlined the influence created by the teachers and a few mentors in the early
years changed the destiny of several students in the later part of their career. He emphasized that any three significant
persons influenced any one's life would never be billionaires or great people who owned wealth or people who amassed
wealth using unfair means. However all those created such an impact were people who valued the ethical considerations
or the concern shown to people or those who are sympathetic towards the sufferers. Thus, ethical leadership is based on
the individual value system and the extent the system is nurtured.
Corporate Contemplation
First session of the day was handled by Mr. Sudheesh Venkatesh, Chief
People Officer, Azim Premji Foundation. Mr. Sudheesh stressed on the
idea that business is at the heart of values and values are at the heart of
business. Theme of the day was best explained by Mr. Sudheesh with
views and practices put forth by famous personalities, since time
immemorial. He also highlighted that the essence of leadership is moral
authority and the price that one pays for in being ethical, will pay off in the
long run.
Mr. Sudheesh Venkatesh
The next session of the day belonged to Mr. K. Vaitheeshwaran, Founder
& CEO, India Plaza, who emphasized that ethical issues in business, arises
due to three factors – competition, goals and deadline. He also explained
the real time difficulties in playing an ethical role in business. He added
that integrity is hard to define and follow and cited the social, economic
benefits of being ethical.
Panel Discussion
Panel Discussion
The following members served as expert panel members for the panel discussion arranged on the occasion.
·
Mr.Shyam Mohan, Managing Director (India and Middle East), Griffith Laboratories Pvt. Ltd., Bangalore
·
Mr.Sesh Velamoor, Director, Foundation for the Future, Bellevue, Washington, USA
·
Mr.Sabbas Joseph, Founder Director, Wizcraft International Entertainment Pvt. Ltd., Mumbai.
Each one of them explained why a leader should be ethical and what would be the reward for being ethical in a detailed but
personal sharing session, which gave the fillip to the students to be ethical. They also shared experiences on how they
withstood pressures from the employees and the stakeholders to maintain the value system, the result of being value based
and the long term outcome as the winners.
Mr. Sunder, CEO, TTK services moderated the panel discussion and thanked the guests for their transparent sharing of
personal experiences with a hope to lure students to be ethical in the days to come.